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Partner Content MAY 1, 2026

Hidden Gems: Four Attractions that Prove San Diego is the Perfect Mix of Culture and Nature

Check out this list of four area attractions that affirm San Diego is a multifaceted destination that offers more than surf and sand.

Hidden Gems: Four Attractions that Prove San Diego is the Perfect Mix of Culture and Nature
SDM-SS_LocalAreaAttractions_2026

Though San Diego is known for its beautiful beaches—and for good reason—the city offers an impressive array of attractions, activities, and cultural institutions that take the experience to another level. San Diego is home to a thriving arts scene that’s full of world-class museums, galleries, and performance venues. It features platforms that showcase San Diego’s role as a hub for the research and blue tech sectors. And don’t forget creative ways to see the sights and marvel at our magnificent sunsets.

These four area attractions affirm that San Diego is a multifaceted destination that offers more than surf and sand.

Cygnet Theatre

Image by Karli Cadel

Cygnet Theatre has been entertaining audiences for more than 20 years with its bold storytelling and high-quality productions. The theatre company has grown into one of San Diego’s leading arts institutions and, in September 2025, moved into its new state-of-the-art home, The Joan and Irwin Jacobs Performing Arts Center, located in Arts District Liberty Station.

Affectionately known as The Joan, the venue is a dynamic space that offers a modern, immersive theatre experience, exceptional acoustics, advanced production capabilities, and beautifully designed indoor and outdoor gathering areas. The venue includes two stages: the 280-seat Joseph Clayes III Theater and the Dottie Studio Theater, a flexible 150-seat space. A destination in itself, The Joan also features an open-air lobby, outdoor patio, multiple bar areas, and thoughtful nods to its history as a Navy exchange and recreation facility. Plus, there’s ample parking near the venue—a rarity in San Diego.

Cygnet’s inaugural season in its new home began in fall 2025 with Goldman’s and Sondheim’s Follies and continues through summer 2026, concluding with The SpongeBob Musical, a vibrant, family-friendly production. The 2026–2027 season builds on that momentum with a dynamic mix of classic and contemporary works, including Arcadia, Dear Evan Hansen, Job, Bat Boy: The Musical, One Man, Two Guvnors, A Christmas Carol, A Magical Holiday, and John Proctor Is the Villain, all presented with Cygnet’s signature Off-Broadway sensibility.

Cygnet Theatre attracts both longtime patrons and new audiences, welcoming more than 50,000 audience members each year. Additionally, Cygnet offers a wide range of education and outreach programs that engage tens of thousands of students and community members annually, including free select matinees for local students, youth workshops, and other community-based programs.

For more information, please visit cygnettheatre.org.

Birch Aquarium

Photo By Erik Jepsen

Birch Aquarium at Scripps Institution of Oceanography offers far more than a glimpse at fascinating sea life; the beloved attraction atop La Jolla Shores invites guests into the exciting world of research and discovery. While many guests visit expecting to see a few hundred ocean friends, Birch Aquarium’s mission extends much further. Innovative exhibits and hands-on activities are carefully curated to highlight the vital work of Scripps Oceanography and UC San Diego researchers. By adding scientific context to unforgettable animal encounters, Birch Aquarium aims to inspire guests with its mission of conservation. The goal is to connect the public with the science that drives our understanding of the ocean.

As the public outreach center for the renowned Scripps Institution of Oceanography, Birch Aquarium invites guests to explore an array of habitats, encountering creatures like leopard sharks, jellyfish, and weedy seadragons. In addition, interactive displays allow visitors to model ocean currents, see the impact of climate change, and learn about the mechanisms scientists use to study the sea.

Birch Aquarium’s newest exhibition, “Imagine Wild: Mountain Yellow-legged Frog”, is now open. The installation transports guests into the world of the endangered California frog species and highlights the decades-long process of restoring its habitat. Additionally, the vibrant ecosystems of the Pacific are on display in the aquarium’s Adam R. Scripps Living Seas Gallery. The exhibit highlights colorful coral and the tropical fish that cohabitate, and the open ocean home of the Loggerhead Sea Turtle, and the hyper-local environment beneath the Scripps Pier. And don’t skip Tide Pool Plaza, a hands-on opportunity to interact with sea anemones, sea stars, and sea urchins.

Can’t make it to Birch Aquarium during business hours? Don’t worry. The aquarium stays open late on Sundays. Its “Birch After Hours” promotion features discounted tickets (must be purchased in advance) and a relaxed nighttime vibe. Get tickets at aquarium.ucsd.edu.

Mingei International Museum

Courtesy of Mingei International Museum

The renowned Mingei International Museum is a large part of what makes Balboa Park San Diego’s cultural epicenter. Named for the Japanese word mingei, meaning “art of the people,” the museum is dedicated to showcasing the beauty and ingenuity of “arts of daily use” created throughout the ages by anonymous craftspeople. These everyday objects span centuries and continents and have been preserved as works of art that foster cultural connection and transcend borders. Mingei’s collection features textiles, ceramics, jewelry, clothing, and toys from around the world.

Among Mingei’s running exhibits is “Farm to Craft: Grains in Global Folk Art”, which explores how grains like corn, rice, and wheat are transformed into functional and expressive objects across cultures. Also featured is “Boundless: Reflections of Southern California Landscapes in Midcentury Studio Ceramics” showcasing how artists of the 1950s and ’60s drew inspiration from the region’s beauty.

Save the date for Mingei’s “To Catch a Fish”, opening May 2. The collection examines the relationship between various cultures and fishing practices through items such as tools, vessels, and spiritual representations, and how fishing helped shape their culture, belief systems, and daily life.

On May 16, Mingei will debut “India Thompson: Looks Like Home”. Contemporary artist India Thompson recreated everyday domestic objects using traditional basketry techniques as a reflection of memory, attachment, and the experience of living in temporary or rented spaces, inviting visitors to reconsider what it means to feel at home.

If perusing Mingei’s collections has worked up an appetite, the museum’s CRAFT CAFÉ has you covered with salads and bowls, sandwiches, and locally sourced pastries. Its full-service restaurant, ARTIFACT, pays homage to the museum’s exhibits with globally inspired dishes and ancient cooking methods. Treat yourself to a souvenir before you go at Shop Mingei, a thoughtfully curated retail space featuring handcrafted goods from 33 San Diego–based artists and makers from 48 countries. Learn more at mingei.org.

Sunset Charters

This is San Diego at its best: sunshine, on the water, with your favorite people. Sunset Charters’ quiet, all-electric boats offer relaxing, budget-friendly cruises for private groups of up to 10. Each charter includes a licensed captain at the helm, so you can unwind and take in the surroundings.

Whether you’re planning a romantic date, family outing or celebration, a private boat charter offers an ideal, comfy setting. It’s BYOB so bring your favorite drinks and snacks – what’s better than a picnic on the water? Plus, each boat is equipped with a Bluetooth sound system that lets you be the DJ for a day. Get that yacht rock ready so that you can sit back and relax under the canopy roof, with the bay breeze in your face.

Sunset Charters offers daily cruises from a convenient location on Harbor Island, with flexible departure times. It’s your boat and your captain, so choose your own adventure: see the Star of India, USS Midway, Rady Shell and Coronado Bridge. Or head straight out to see the Hotel Del’s iconic red turret. Better yet, do it around sunset, when the downtown skyline glistens long after the sun goes down.

Find out more or book a reservation at sunsetcharters.com.

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Studio S AUGUST 10, 2026

The Secret to a Home That Feels Just Right

Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.

The Secret to a Home That Feels Just Right
Courtesy of ASID

A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.

It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.

For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

Courtesy of ASID

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”

ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.

Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?

ASID’s answer: start with one hour.

ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

Courtesy of ASID

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”

Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.

“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”

Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.

Partner Content
Partner Content AUGUST 12, 2026

Theranostics: New Hope for Patients with Metastatic Cancers

Innovative treatment could offer cancer patients new options with fewer side effects

Theranostics: New Hope for Patients with Metastatic Cancers
Courtesy of Scripps Health

Chemotherapy and radiation have long been considered gold standards of cancer treatment, but they can cause severe side effects. A promising new approach called theranostics—a combination of “therapeutics” and “diagnostics”—could offer patients with certain types of metastatic cancers new hope. It’s a two-step process that uses a drug that binds to specific receptors on cancer cells. Advanced imaging detects this radioisotope, allowing doctors to then use a second radioisotope that binds to the cancer cells and destroys them. Click here to learn more about how specialists at Scripps Cancer Center are using theranostics.

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

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Partner Content AUGUST 10, 2026

Innovative Support for Sleep Issues

Circadian Sleep Clinic Helps Reset the Body Clock

Innovative Support for Sleep Issues
Courtesy of Scripps Health

Nearly everyone experiences a sleepless night once in a while. But for those with a circadian sleep disorder, being well-rested can feel out of reach. A circadian sleep disorder occurs when a person’s internal clock doesn’t align with their desired or socially required sleep schedule. This can significantly impact quality of life, mental health and physical well-being. Scripps Circadian Sleep Disorders Clinic, launched in 2019, was the first of its kind in the state. Its specialists diagnose and treat conditions like delayed sleep phase disorder, shift work sleep disorder and non-24-hour sleep-wake disorder. Many patients have spent years—or even decade —thinking there was no hope for their sleep behavior. A solution can be life-changing. Read more about the Scripps Circadian Sleep Disorders Clinic here.

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

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Partner Content AUGUST 6, 2026

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery

Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery
Sam Sulek, co-owner of NewBioRX | Courtesy of NewBioRX

From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.

While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.

The Growing Importance of Biotechnology

In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.

Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.

This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.

The Hidden Infrastructure Behind Discovery

Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.

Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.

When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.

Why Discovery Depends on More Than Researchers Alone

As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.

Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.

As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.

Why Science Is Reaching Wider Audiences

One of the most notable developments in recent years has been the growing public fascination with science and human biology.

Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.

The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.

One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.

As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.

As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.

Partner Content
Partner Content JULY 31, 2026

Blood Pressure Basics

Hypertension is the leading cause of cardiovascular disease and premature death in women

Blood Pressure Basics
Courtesy of Scripps Health

It’s estimated that 44% of women in the U.S. have high blood pressure, also known as hypertension, but many don’t know it. The disease often has no symptoms, and when symptoms do present, they can appear similar to many other conditions. High blood pressure increases the risk for heart disease and stroke, so it’s critical that it’s detected and treated early. And for women at risk of developing high blood pressure, prevention is key. Click here for the basics of high blood pressure and how Scripps physicians at Scripps use screenings not just as a diagnostic tool, but as part of routine preventive care.

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

Partner Content
Partner Content JULY 25, 2026

The Golden Years, San Diego Style

San Diego Magazine's 2026 Guide to Aging Well

The Golden Years, San Diego Style
SDM-SS_GuidetoAging Well_2026

San Diego seniors are redefining retirement. In an era where staying active and connected is more important than ever, San Diego seniors are empowered to spend their golden years living life to the fullest. Aging gracefully in America’s finest city means luxury living, access to exceptional healthcare, and thoughtfully planned social activities that bring people together and build supportive networks. From vibrant, resort-like communities built around everyday life to senior-friendly ventures spanning city and shore, San Diego is full of opportunities to remain happy and healthy. Retirement isn’t the end—it’s just the beginning.

The Right Retirement Community 

San Diego is home to some of California’s most sought-after retirement communities. Many of these communities feel more like luxury resorts than traditional senior housing, and focus on active aging, meaning overall well-being and quality of life are just as important as medical care. Amenities often include ocean views, fine dining, concierge services, wellness spas, lifelong learning programs, and full continuum-of-care options with specially trained medical staff. These communities ensure that San Diego seniors enjoy independence as well as a level of assistance appropriate to their individual needs. When it comes to aging gracefully, San Diego is the place to be.

Belmont Village Senior Living

Belmont Village Senior Living communities combine luxury hospitality and higher-acuity care services, including memory care and cognitive support. Experiences are tailored to each resident, including couples requiring different levels of care. Residents can expect chef-prepared dining, fitness and wellness programming, transportation services, social activities, and spaces designed to encourage connection and engagement. The community also works with thought leaders in the field to develop initiatives that empower residents to live life to the fullest.

Lantern Crest Senior Living

At Lantern Crest Senior Living, retirement is an opportunity to thrive. Nestled on over 30 beautifully landscaped acres in East County, Lantern Crest offers a variety of living options within a premier resort-style community. Residents enjoy an exceptional collection of amenities, including heated pools, fitness & wellness centers, movie theaters, chef-prepared dining, putting greens, dog parks, salons, social clubs, an on-site Sharp clinic, pharmacy services, and countless opportunities to connect, learn, and thrive. Lantern Crest is dedicated to delivering personalized service, meaningful experiences, and a lifestyle that empowers residents to live with purpose, independence, and joy.

Senior Resource Group

A chef-curated menu with healthy plant-forward options, holistic wellness programs, lifelong learning seminars, and a variety of thoughtfully designed social activities help set Senior Resource Group’s properties apart from the pack. Its La Vida Del Mar community in Solana Beach offers residents a high-end coastal lifestyle a stone’s throw from Old Del Mar and the Cedros Design District. La Vida Del Mar provides independent living and assisted living options, and as the CARF-accredited community in North County, prioritizes personalized onsite medical care, exceptional hospitality, and celebrating every resident.

Vi at La Jolla Village

Vi at La Jolla Village offers a resort-style retirement lifestyle in the heart of San Diego’s cultural attractions. Exceptional accommodations, upscale dining, and thoughtfully designed amenities support well-being and help residents live each day to the fullest. Plus, with a continuum of on-site care available at no additional charge,* residents can feel confident knowing that if their needs change, assisted living, memory support and skilled nursing are available right here. Dedicated rehabilitation services are also available to non-residents in a Medicare® certified environment.


*Care options are subject to ancillary fees for items such as extra meals and supplies. Annual, community-wide monthly fee increases also apply.

Aging Well … In Place

Homewatch CareGivers

Some seniors prefer the comfort of their own homes over retirement communities—no matter how luxurious the lifestyle may be. Homewatch CareGivers in northwest San Diego and Santee provides compassionate in-home care for peace of mind. With no minimum hour requirements, Homewatch makes it easy to get support, whether it’s a few hours a week or around-the-clock care.  Care plans and services are tailored to help each senior maintain independence while accommodating their lifestyle, medical needs, and preferred living environment. Homewatch also offers technology solutions that connect clients with 24/7 support when they’re home alone.

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