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Jex Musa and Mathieu Silverstein worked with A. Naber Design to bring their vision to life
Home – main
When Jex Musa and her husband, Mathieu Silverstein, were relocating from Orange County to San Diego with their son, Iza, they were looking for at least a three-bedroom, two-bathroom home in a neighborhood with a community feel, where other young families lived, and within walking distance of restaurants and coffee shops.
“We basically had unrealistic expectations,” Musa laughs.“We had been looking for six months. We were going on home tours in North Park and South Park that fit the criteria, but all the homes had one bathroom. We wanted a guest room, a second bathroom, and extra space for a home office because we both work from home. And we weren’t looking to live in a house while we remodeled.”
Then their Realtor called with an opportunity. A builder and an architect had drawn up plans for a lot on the canyon in South Park.“The plans were perfect for what we were looking for,” Musa explains. “The first-floor room would be great for guests, and the primary suite was on the third floor by itself. It checked all the boxes.”
The floor plan called for the kitchen, living, and dining rooms to merge into one open space with high ceilings on the second floor, and four generously sized bedrooms were dispersed across the three levels, with plenty of space for Iza’s room, an office, and a guest suite.
Musa and Silverstein were sold. They weren’t in a rush to move, since they were still living in Orange County, so having to wait for a new home that fit their specifications wasn’t an issue. In fact, it was ideal.
Home – family
South Park Home – exterior new
GRAND ENTRANCEDesigner Abbie Naber created an entry that she describes as “not too busy and not too boring.” The Shape Shifter mural wallpaper by Drop It Modern Design House provides an impactful but not overpowering backdrop for the Laurel console table by Union Home Furniture, the square mirror from Four Hands, and the oversized planter from local Landmark Plant Co.
They began their search for a local interior designer to come in as soon as framing was complete. They were looking for a designer who shared their style sensibilities, and preferred to work with a small-business owner instead of a big design firm. “We didn’t want to hire a designer and then work with a different point person,” Musa says.“That dynamic didn’t appeal to us.”
They found everything they wanted in Abbie Naber of A. Naber Design. “When we met with her, we had a good vibe,” Musa adds. “She hadn’t done a new build, and we hadn’t, either. We thought it’d be fun to do it together.”
Naber got to work right away, sourcing the hard materials first. That was in January 2020. The couple made a few trips south and visited the site with her to make decisions and assess progress. That changed in March, when suddenly all decisions had to be made virtually. Naber’s design filled the home with a modern, minimal- but-warm feel. The interiors combine a neutral base with layers of color and texture and artisanal pieces that highlight their organic imperfections instead of hiding them.
“Jex and Mat favored neutrals for the hard finishes, items that would still look classic years from now,” Naber says.“We mixed textures and used light beige and off-white tones that still provide a nice contrast to the bright white walls.”
MIX AND MINGLEThis space is Mathieu’s favorite spot in the house. “I can hang out in the dining room while my son plays in the living room,” he says. It’s also where family keepsakes and mementos mingle with new, modern items.
Look closely, and the milky kitchen cabinets are actually a bright beige that has gray undertones (the color is Olympic Mountains by Benjamin Moore); the Caesarstone countertop resembles light concrete but has hints of off-white, gray, even touches of brown in it; and the matte white bricks in the backsplash (by Clé Basics) each vary slightly in texture and color.
Home – kitchen 2
Naber added floating shelves on either side of the range hood to bring balance to the soaring ceiling. The warm wood nods to Scandinavian design but also provides a place for the couple to display art and other objects that have special meaning to them. It’s where Silverstein keeps a wooden coffee grinder that belonged to his grandparents, and little paintings the couple bought in Mexico.
Musa moved four Japanese panels that hung in her grandparents’ home for 60 years across the country from New York, and Naber found the perfect place for them in the hallway off the main room. The rest of the art is new and was sourced collaboratively between Naber and the couple. “Similar to our desire to support Abbie’s female- owned small business, we wanted to find female artists to feature in our home,” says Musa, who has an enthusiastic appreciation for art. A commissioned piece by Los Angeles artist Maja Dlugolecki hangs in the main room, a piece by local painter Karina Bania cozies a reading corner in the primary bedroom, and a custom creation by San Diego muralist Delilah Strukel brought color, shape, and fun to one wall of Iza’s room.
BOLD STROKESTo create a fun, spirited, but stylish space for three-year-old Iza, Naber had San Diego artist Delilah Strukel paint the abstract design on his bedroom wall. Then, she brought in a bit of sophistication with the Scandinavian Designs bed, Urban Outfitters bedding, and Lulu and Georgia rug. In his bathroom, she paired a punchy green vanity with leather hardware from Etsy, and a minimalist sconce by CB2.
Home – bathroom 2
“The power of paint is undeniable for transforming a space,” Naber says.“The mural in Iza’s room is much less predictable—and a lot more fun—than a solid wall. It’s also not an overly juvenile design he’ll outgrow in the near future.”
The preschooler’s bathroom also uses a slightly unexpected shade of kelly green for the custom vanity.
The rest of the home doesn’t use color so boldly. Artwork, rugs, and other textiles bring in shades of mint, blush, rose, and earthy desert tones. “It’s really a delicate balance between color and neutrals, pattern and texture,” Naber explains.
Just beyond the massive pivoting front door that opens onto the ground floor, the entryway sets the stage for a space filled with organic shapes, modern furnishings, colorful art, and lots of details that celebrate local shops and makers.
ON THE DOTTED LINEDimes, a blue-dotted wallpaper from Juju Papers, decorates the wall behind the desk in the office. On the adjacent wall, Hem shelving stores candles and all their books.
Home – office 2
Home – bedroom
“Supporting small businesses is always a sticking point with me when sourcing furnishings and styling items,” Naber says. “And Jex and Mat totally embraced that. From the first questionnaire they filled out for me, the strategy was not to fill the house with items that had a quick turnaround and were predictable.”
So even in the guest suite off the entry, the decor shows a lot of love for SoCal companies. Naber turned the awkward space under the stairs into a dressing area. There’s a unique planter from Carmen Ellis, a bench from Saffron + Poe, and hooks from The Garage Collective— all women-owned small businesses.
home – bedroom detail
Some big brands represent as well, in a handful of furnishings from Blu Dot, tables and accessories from CB2, and office file cabinets from Ikea.
“I love to find one-of-a-kind pieces, but it doesn’t mean you can’t add personality with budget-friendly items, too,” Naber says. “It’s all about knowing where you want to splurge and where it makes sense to save.”
Home – bathroom
Musa and Silverstein’s third-floor bedroom and bathroom suite represents the former. The space is meant to be a retreat in every sense of the word, so Naber selected light woods and a soothing palette that create a Zen vibe. Woodworker Josh Rice built the 20-foot wood-slat wall using one-inch raw maple boards. The wall opposite looks out over a canyon to the east. And the en suite bath includes a soaking tub that sits in front of a large picture window.
“Our bedroom and bathroom are light-filled and peaceful,” Musa says. “They feel secluded from the rest of the house, a place where I can truly recharge.”
But when it’s time to energize, that’s what the office on the second floor is for. The couple already owned the vivid rug, so Naber designed around it. The blue-dotted wall complements the cobalt sofa, and the wall-to-wall desk, built by Rice, provides space for Musa and Silverstein.
Home – staircase
The bookshelves Naber found for the office might be Musa’s favorite, considering that the couple has moved ten times. “This sounds silly,” she says, “but I was excited that Abbie created a space for our books. We’ve been moving boxes of books for years; it feels good to have a place where we can finally unpack them.”
Though the couple moved in last summer, they’ve been unable to use the house the way they’d intended—to entertain and host friends and family. They started the outside build this year by adding a patio dining area, but they have yet to use it with guests.
“We’re ready to share all this with others,” Musa says. “We’re ready for Iza’s grandparents to stay, and to give friends a place to crash when they visit San Diego. Maybe this year.”
Home – family outside
Help us recognize the city's most talented local interior designers, architects, landscapers, craftspeople, builders, and home service experts
Welcome to the inaugural San Diego Magazine Home + Design Awards, where we celebrate the brilliance of local interior designers, architects, landscapers, craftspeople, builders, and home service experts within San Diego’s vibrant home design scene.
These awards are a celebration of the creative forces shaping the aesthetics of San Diego and its surroundings. Like brushstrokes on a canvas, we aim to bring attention to the talent and services that turn spaces into living masterpieces.
Your submission is your invitation to step into the limelight. The winners will be featured in the April Issue of San Diego Magazine and posted online. San Diego Magazine is read by more than 164,700 readers each month, and sandiegomagazine.com receives more than 403,000 monthly page views. Your nomination is an opportunity to captivate our affluent readers who turn to San Diego Magazine for insight into culture, food, arts, and the latest in home design.
You can nominate a business or tradesperson whose work and physical business is located within San Diego County. Please provide the name of the business and tradesperson with their contact information. In addition, please include your name and contact information with your entry.
For Transformation entries, provide a high-quality before and after photo to be eligible for the Reader’s Choice vote. We’ve set up an easy-to-use Canva template for your convenience here.
Rally Your Troops! After your masterpiece is nominated, it’s time to gather the votes! From January 8 to 15, unleash the power of your design community. Share, shout, and let your network know that your creation deserves the Reader’s Choice Award, and ask them to vote for your entry.
Nomination Period: December 4, 2023 – January 12, 2024 12 PM
Reader’s Choice Voting: January 12, 2024 3 PM – January 19, 2024
Winners will be announced in the April issue of San Diego Magazine and online at sdmag.com
Best Interior Transformations (Before and After)
Bathroom
Bedroom
Closet
Dining Room
Game Room
Garage
Home Gym
Kids Room
Kitchen
Living Room
Nursery
Office
Stairs/Staircase
ADU (Accessory Dwelling Unit)
Backyard Landscaping
Conversion to water-wise landscape
Exterior Home Renovation
Front yard landscaping
Garden
Patio + Porch
Sheds
Swimming Pools
Appliance Store
Architect
Carpet/Flooring
Cleaning Services
Closet Remodeling
Door + Window
Electrician
Escrow Company
Furniture Store
Gardener
General Contractors
Handyman / Repairman
Heating, Cooling, and Air
Home Remodeling
Home Security
Interior Designer
Landscaper
Lighting Stores
Nursery / Garden Center
Painters
Pest Control
Pile + Masonry
Plumber
Pool Services
Real Estate Agent
Real Estate Company
Roofing
Solar
Tree Services
Turf
Upholstery
Bohemian
Coastal
Contemporary
Eclectic
Green
Industrial
Maximalist
Midcentury
Minimalist
Modern
Multifamily Residence
Rustic
Beach Home
Multifamily Residence
Contemporary
Craftsman
Green
Mediterranean-Style
Midcentury
Modern
Mountain Home
Ranch Style
Spanish-Style
Suburban Home
Tudor-Style
Urban Home
Victorian
Inside the remodeled 1970s craftsman of local pastry chef and Extraordinary Desserts owner Karen Krasne
The similarities between baking a cake and remodeling a home might be slim in the minds of most. But to renowned pastry chef and owner of Extraordinary Desserts Karen Krasne, paying attention to detail when decorating anything—be it a gorgeous wedding cake or her 2,200-square-foot house in Mission Hills—is the recipe for a tasteful design.
Krasne began remodeling her 1970s craftsman into the dynamic, contemporary space it is today with the help of local architect Aaron Anderson nearly 15 years ago. “We started with this custom gate, actually,” Anderson says, pointing to a large, suspended steel-and-glass opening at the entrance of the Krasne residence.

Past the gate, guests step into the front courtyard that serves as an outdoor dining room. Beneath a custom steel canopy filtering sunlight into the space—an effect inspired by the oak trees of San Diego County—sits a grand stainless-steel communal table topped with zebra quartzite stone. Along the north wall, a smoky gray mirror magnifies the space.
The intimate courtyard brings the outdoors in, while the architecture and design of the house spill outwards.

“Both Karen and I grew up in San Diego, so the house is heavily influenced by that sort of outdoor living,” Anderson says. “But the interesting thing about Karen is her travels. What she does, as a chef, is heavily influenced by her international travel, so we also brought all that influence into the house. It’s anchored in San Diego, but it has all kinds of international flourishes.”
The south wall of the courtyard is a striking cement fiberboard privacy screen that’s been pierced with an intricate design. “The very first day I met Karen, she brought these Moroccan lanterns she bought on a trip to Marrakech into my office and she said she wanted the front part of the house to be about these,” Anderson remembers. “I had [the lanterns] on my desk, and we just thought about unrolling them and cutting out the design onto a piece of slim fiberboard. The piece is backlit so, at night, this side glows just like a lantern does.”

The old-world, international influences don’t stop in the courtyard. Inside the home, Krasne’s love of traveling is reflected in every room. A hand-carved wooden Moroccan cabinet has been repurposed into a bathroom door. Ornate candle holders from Bali adorn the master bathroom countertop. And in the living room—which expands into a second, bamboo-flanked courtyard through massive stacking glass doors—a feature wall was inspired by traditional azulejos tile Krasne once saw in Spain.

“We tried to take all these different influences—Morocco, Bali, and Paris, where Karen went to culinary school—and balance them with the edgier, modern stuff,” Anderson says. “It’s really hard to take a craftsman house and modernize it without it looking terrible, so I think one thing we all did well was elevating it without overtaking it.”

The kitchen, where Krasne spends most of her time while she’s at home, was renovated last. A large island topped with a Japanese-inspired lithograph on natural quartz sits in the middle of the sunlit room, nearly always covered in a food spread for Krasne’s family and friends. Floor-to-ceiling, built-in cabinetry is coated with a self-healing gray Fenix laminate, giving the space a calming atmosphere.

“Those,” Kranse says, gesturing to ornate, art-deco chandeliers hanging over the kitchen table, “are from an old opera house in Austria. I had them sprayed silver to match the sconces, which all came from the same opera house. I also wanted to bring in French Champagne buckets—I really wanted the space to be about us drinking wine and entertaining.”
The Champagne buckets line a shelf hung above built-in lounge seating. Next to the lounge is an in-wall desk with a stack of her favorite cookbooks on display. There, Krasne researches and experiments with new recipes.
“I have a huge office at my restaurant, but I can’t think straight there,” Krasne says. “You feel the frenetic energy, you hear the tamping of the espresso machine and the phones ringing.” It’s here, in this calming, creative space (and in her personal gym downstairs), that Krasne finds inspiration.
As we exit Krasne’s kitchen and step back out into the front courtyard, she jokes with Anderson that she recently came up with a landscaping idea for the front entrance while on a trip to Puerto Vallarta with her husband.
“I know, with Karen, there’s actually a good chance that it’ll happen,” Anderson laughs. “Karen knows more about construction and putting a house together than any other client I’ve ever worked with. We actually get to a detailed level of thought and design. That’s super rare.”
Inside the vibrant, family-friendly home of interior designer Lisa Franco
Lisa Franco didn’t plan to become an interior designer. She and her husband, Luis, met while working in biotech. But when the couple’s daughter, Samantha, was a year old, she was diagnosed with a genetic disorder called Angelman syndrome. Lisa left the industry to focus on Sam full-time. And when the Francos bought their first house in San Diego shortly thereafter, Lisa—armed with a more flexible schedule and a hunger to explore her innate love of design—decided to take the reins on the interiors.
The Francos had tapped Mark Morris of Oasis Architecture to refresh the home. He was skeptical; homeowners who go the DIY route usually end up regretting it. But Lisa’s knack for design was apparent. She pulled samples, chose colors, sourced finishes, and visited showrooms, and others in the industry treated her like a fellow pro. “I just started calling myself a designer, and other people believed me,” she laughs. “My career was in science. Science is problem-solving. Interior design is, too. It’s solving a problem, and making it look good.”

When Morris walked through the finished product, he said, “‘You need to come work for me,’” he recalls. Soon after, she did. Their first project together won Bathroom of the Year in San Diego Home/Garden Lifestyles magazine.
As Samantha, now 24, and the couple’s son Ethan, 21, got older, the Francos set out to find a forever home—one that could accommodate a future live-in caregiver for Sam. In 2017, a La Jolla Heights gem jumped out from a listing in the paper: an Old Hollywood–inspired, 1960’s home, once owned by an oil baroness. The Francos bought it, and Morris signed on to bring the build into modern day. The bones were good, and “the house had the perfect entry—grand, yet understated,” Morris says.

The inside, on the other hand, needed work. Full of small, closed-off areas, it had level changes at every turn, like step-downs into bedrooms. Morris and the Francos modified the floor plan with two goals in mind: to create a seamless flow for family time and entertaining and to make the layout safe for Sam to have as much independence as possible.
They leveled out the floors, opened up the once-enclosed staircase for visibility, and installed pocket-door gates to block rooms and stairs as needed. Though the layout changed, “Lisa loved that house and wanted to respect it,” Morris says, so they preserved some original elements: crown molding, light fixtures, closet doors, built-ins.
Today, once you cross the threshold, you step directly into the main living space, or the great room. Just past the L-shaped couch is a million-dollar view: La Jolla’s hodgepodge of terracotta rooftops, the coast, all the way to Mexico.
The home’s primary palette is one of soft gray and white walls with chocolate-brown wood floors. But the Franco house is anything but muted. Lisa’s style is bold, colorful, happiness-inducing. In the great room, velvet pillows add pops of pink, blue, and ochre to the couch.

The great room flows into the kitchen, separated only by a peninsula. When Lisa and Morris design a kitchen for a client, they ask about their everyday routine—and that’s exactly what informed Lisa’s own space. Daily essentials receive priority; open shelves hold flour, sugar, oil, and tea, while a full butler pantry around a corner offers hidden storage.
The most innovative feature is a pass-through cabinet between the kitchen and dining room. Dishes and glassware are accessible from either side, and the configuration lets the dining room borrow the kitchen’s natural light.
The Francos wanted an additional space to unwind with friends, so they tucked a bar into an alcove off the great room. “Sometimes we have a couple come over, and we just want to hang, but our dining room is big,” Lisa says. “So this is an intermediate. It’s cozy.”
The couple pulled the blue from the kitchen island and incorporated gold and stone accents. The wire accents on the bar island are both aesthetic and functional—no need to worry about scuffs from guests’ shoes. Closed cabinets hold their collection of wine and spirits.

On the other side of the great room is Lisa’s office, easily the most colorful space in the house. Her desk is framed by a bay window overlooking the courtyard, while a pendant light fixture, original to the home and refreshed with deep teal paint, anchors the room. “I love whimsy,” Lisa says. The owl-print wallpaper was a touch she couldn’t resist. Luis was skeptical until he saw it installed. “That’s why she’s the designer,” he laughs.
Right across the hall is Sam’s media room, furnished with durable pieces. It’s near the kitchen and dining room, so Sam has her own space but is still in the mix. A mother-in-law suite, which can eventually function as a caregiver’s room, is next-door.

The great room might be the heart of the home, but the lower level is where the fun happens.
A mural of Lisa’s late brother, Michael “Howie” Mandell, who she calls “the life of the party,” is front and center, smiling with arms outstretched. The local artist they commissioned tagged the names of Howie’s loved ones around him, and band posters harken back to Howie and Lisa’s shared love of music.
In the corner is sapo, a Peruvian game (also called “toad in the hole”) that Luis grew up playing. The objective: Throw a gold coin into the toad’s mouth or the nearby holes. The sapo table was a gift from Luis’s mom, who transported it in pieces via plane.
A far wall holds a candy bar, stocked with guests’ favorites, and a mini kitchen with a pink SMEG fridge and toaster. The oversized sliding window opens up onto the grill, the outdoor dining space, and the pool area.

It’s a stunning pool, considering it was once surrounded by green carpet. “It was like going into a football locker room,” Morris says. “The pool itself was spectacular, and we didn’t want to lose that character.” The Francos kept the exposed beams, opened the ceiling and walls, and wrapped the columns in dark brick. “During the day, it feels like you’re outside,” Morris says, “but at night, all lit up, it really feels like its own room.”
Morris and Lisa treated the outdoor space like an extension of the home, creating “rooms” for different functions: grilling, playing, resting, entertaining. A fire pit at the farthest point is an ideal spot to sit and reflect. Lisa designed a “rug” made from tiles that frames the outdoor dining area. They added a ping-pong table for Ethan and his friends. And in the polished, turfed yard, which mimics the shape of the pool, there’s always room for an impromptu game of soccer.

Looking up from the backyard, you can see the family’s gathering spots—great room, basement, kitchen—framed like vignettes through the windows. “Being a good architect is not about bringing your sense of style to the table,” Morris says. “It’s about being sensitive to the environment, the existing [house], and the client’s interests. And if you can cohesively pull that together into a beautiful design that feels like home, you’ve done your job.”
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

This month's selection includes pool toys for grown-ups, natural deodorants, and decadent Italian furniture
If it seems like you’re the only one who didn’t spend their summer sunning on a yacht off the Amalfi Coast, now you can get a taste of Italy right here in SD. Rest your bod upon a made-in-Italy sofa or bed from Natuzzi Italia, a luxury design and furniture brand that recently opened a storefront at UTC in La Jolla. They carry a wide range of sleek furniture for every room in your house. Hey, it might not be sipping an Aperol spritz surrounded by breathtaking views of Capri, but their stunning sofas make being a couch potato something to aspire to.

When San Diego–based Sarah Moret was looking for natural beauty and body products that actually worked, she became frustrated by the lack of effective deodorants without aluminum and other potentially harmful ingredients. This (smelly) gap in the market sparked the entrepreneur to start her own line of natural body care. In 2018, she debuted aluminum-free deodorant (available in varieties like coconut nectar, white tea, orange neroli, and unscented for the purists out there). Since then, she’s taken her line to Shark Tank, where she struck a deal with Barbara Corcoran and Mark Cuban, and expanded to offer more products, including body spray and hair freshener. Curie products can now be found in stores like Anthropologie, Walmart, and Nordstrom.

Move over donuts, pizza slices, and alligators. Kids’ swim is over. It’s time for the adults to hop in—and we’re bringing our own toys. Float Factory offers two different styles: one a race car, the other a tank. The tank, a.k.a the Pool Punisher, invites party-goers to engage in high-stakes buoyant battles. The toy comes equipped with a water cannon capable of blasting targets up to 50 feet away. Talk about punishment.
One of the city's top plant designers turns a historic Golden Hill bungalow into a free-range plant sanctuary
leafing home, living room
Tomoko Matsubayashi
For in-demand botanical designer Britton Neubacher of Tend Living, greenery is a must. As an accent. As art. As a scientifically proven mood lifter and health improver. So when it came to finding her dream rental, plenty of places to “put a plant on it” naturally topped her short list of asks.
“The three things I really care about are my plants, my artwork, and my music,” says Neubacher whose designs have appeared everywhere, from avant-garde galleries to the elegant rotunda of the San Diego Museum of Art. “If you can have those things, you will have a happy home.”
She didn’t have to look far. Nestled in Historic Golden Hill, a six-block neighborhood pocket of historically designated properties, the charming 1914 Spanish bungalow was the first she toured. “It truly feels like San Diego,” says Neubacher, who shares the spacious digs with her cat Biggie Smalls and boyfriend Rick Froberg, an artist and singer/guitarist for the iconic local bands Drive Like Jehu and Hot Snakes.
Throughout the light-flooded bungalow, which features original floors, tile, and brass fixtures, verdant life graces every gleaming wood built-in, wide window ledge, and cozy nook. Including her extensive collection of exotic air plants, Neubacher cares for more than 100 houseplants. And that’s not counting the outdoor ones.
Neubacher and Rick Froberg, a singer/guitarist for one of San Diego’s most brutal and beautiful hard rock bands, Hot Snakes.
Tomoko Matsubayashi
“Much of my art reads like a well-worn punk fanzine; imperfect cut and paste collage that’s been overly xeroxed and handled,” she says. “It doesn’t get much more Wabi-Sabi than that.” Floor pillows by Mr. Blue Skye, art by Billy Sprague and Klassik.
Out front, her potted greenery complements a delicately fragranced English garden planted by “Mum,” the previous British resident, who filled the yard with roses, jasmine, daffodils, and citrus trees. Green-thumbed Mum also built an orchid house, which now serves as Neubacher’s specimen house and plant hospital. (Talk about a bonus room.)
Neubacher’s eclectic aesthetic feels custom-made for the airy interior, as well. “My house is a mix of Japanese, Moroccan, and Californian,” she says. “I think I style with sensual hands. I like organic but different and interesting. I like things that are edgy but beautiful.”
Her art collection showcases local talent, including ceramics by Josh Herman, sculptures by her longtime friend and collaborator Jason Lane of JXL Studio, and several large-scale collage-based works by former San Diegan Billy Sprague. “His pieces are like coming home aesthetically for me,” she says. “They’re warm and soft but punk.”
Vintage Eames shell chair prototype, never produced, surrounded by an eclectic mix of sun-loving cultivars. “My houseplants are free-range. I let them go where they want and learn a lot by watching their movement.”
Tomoko Matsubayashi
The Phi Vortex plant portal created by Neubacher mesmerizes with “the healing rhythm of nature fractals.”
Tomoko Matsubayashi
A neutral palette provides visual rest, while textural Wabi-Sabi art brings interest and warmth. “Much of my art reads like a well-worn punk fanzine; imperfect cut and paste collage that’s been overly xeroxed and handled,” she says. “It doesn’t get much more Wabi-Sabi than that.” Floor pillows by Mr. Blue Skye, art by Billy Sprague and Klassik.
Tomoko Matsubayashi
“I think one of the coolest tenets of healing space design is the Prospect/Refuge principle: try to have a vista (view) in front of you and protection (enclosure) at your back,” says Neubacher. “Plants can make a space feel expansive and cozy at the same time.” Textured Marakshi rugs and pillows sit in conversation with low- to-the-ground Japanese elements, including Neubacher’s Shou Sugi Ban-inspired charred tree sculpture. Table lantern by Isamu Noguchi.
Tomoko Matsubayashi
Elevated “thriller, spiller, and filler” plants draw the eye through the entire space. “Simplicity drives me but when it comes to plants, I’m an unapologetic maximalist,” says Neubacher. “These days I’m more interested in a home full of loved things and living things, than a museum of perfect and constrained things.” Vintage pottery by Gainey and USA. Pendant lamp by George Nelson. Space Age Gollypod sculpture is by JXL Studio for Tend. Organic clay forms are from her Morocco travels.
Tomoko Matsubayashi
leafing home, sun room
Tomoko Matsubayashi
leafing home, plant triangle
Tomoko Matsubayashi
San Diego aesthetic medicine providers help you look—and feel—your best
San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.
Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.
Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.
Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.
Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.