Sponsored Content Provided by Better Business Bureau
At Better Business Bureau Serving the Pacific Southwest (BBB), the definition of a better business has evolved. BBB has been recognizing businesses for doing the right thing and operating ethically for over a century, and now we’re elevating those using their platform to create positive change in their communities with BBB4Good.
BBB4Good builds upon BBB Accreditation, empowering people to choose trustworthy companies positively impacting our community through the power of business. This is especially important in the current marketplace as a changing consumer base seeks to do business with a company aligned with their values. As a business owner, changes can not only keep existing customers, but actually attract new ones. In fact, 71% of consumers would purchase from a purpose-driven company over the alternative when the cost and quality are equal. In the same survey by Porter Novelli’s, 86% of respondents said they would trust a company more if it was led by purpose.
4Ocean, a BBB Accredited and BBB4Good Verified Business, saw an opportunity to work backwards by starting with an environmental challenge and using a business model to help solve it.
“The motivation for 4Ocean was to see a problem and find a solution. Seeing the amount of plastic that’s in the ocean was a big trigger for us to realize how we can find a way to create a sustainable business model that could fund our cleanups,” shares Alexander Schulze, co-founder of 4Ocean.
There are countless ways a business can address sustainable development goals, including environmental, health, ending poverty, and inequity. Purpose-driven companies who offer employee volunteer hours, commit to environmental sustainability in their products, donate proceeds, tackle social issues or hire marginalized communities, may qualify to become a BBB4Good Verified Business.
By becoming aBBB4Good Verified Business, values and promotion go hand-in-hand. BBB’s trusted vetting process for accreditation, and now for BBB4Good, is achievable for any size business. The simple application provides the opportunity for small and Main St. businesses to highlight their impact. Verified businesses can display the BBB4Good Trustmark as a symbol of their commitment to operate under four standards as a vetted, purpose-driven business:
Higher Purpose
Purpose-driven businesses create accountability and transparency throughout the organization, showing the intent, strategy, and reasoning to support a higher social or environmental purpose.
Community Engagement
Purpose-driven businesses invest a portion of their time, talent, and treasures into community impact initiatives that align with their businesses’ purpose.
Authentic Marketing
Purpose-driven businesses focus on ethically and authentically communicating what they are doing to impact social and environmental issues, and genuinely encourage their customers to work together to solve these issues.
Impact Substantiation
Purpose-driven businesses invest their organization’s time, talent, and treasures to further their company’s purpose to support positive, community facing activities, and hold themselves accountable to carry out their commitments.
BBB recognizes the efforts of businesses using their platform to make the community a better place. Eligibility vetting for BBB4Good verification is free of charge. Qualifying businesses will be provided a license agreement to use the BBB4Good Trustmark. BBB’s 501(c)3 Foundation for Education and Entrepreneur Leadership accepts voluntary donations to support ethical education and help small and aspiring businesses gain confidence, grow the skills needed to be successful and make the community a better place.
By validating your social or environmental activities through BBB, you provide customers with the confidence you are committed to a higher purpose. Consumers turn to BBB for trustworthy businesses and now they can expand their search to findpurpose-driven businesses.
Visit us at BBB.org or 4747 Viewridge Ave, #200, San Diego.
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SEPTEMBER 11, 2026
Vi at La Jolla Village – Senior Living in the Heart of Everything
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.
Courtesy of Vi at La Jolla Village
The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”
Courtesy of Vi at La Jolla Village
One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.
Courtesy of Vi at La Jolla Village
At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
Your feet and ankles probably aren’t something you give much thought to—until something goes wrong. Orthopedic surgeons at Scripps Clinic are on the leading edge of foot and ankle reconstruction, treating patients with sports injuries, deformities, traumatic injuries and other conditions. That includes repairing torn Achilles tendons with a minimally invasive procedure that shrinks the incision site to less than a centimeter, and performing advanced ankle replacement on some patients with ankle arthritis. Read more about Scripps’ innovations in foot and ankle care here.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
Mai Vue was just 34 weeks pregnant when she delivered her baby. Her pregnancy had been complicated, and she’d had a recent second trimester pregnancy loss, which led to her receiving specialized care from Sean Daneshmand, MD, a Scripps Clinic perinatologist who oversees high-risk pregnancies. Dr. Daneshmand and his team took care of Mai during her pregnancy, through the birth of her healthy baby girl and beyond. Mai was part of a program Scripps launched to provide support to new moms in the weeks and months after delivery. The postpartum program, known as Scripps Health’s Fourth Trimester Continuum of Care, provides care for women with high-risk pregnancies to optimize their health after childbirth and reduce the risk of complications in future pregnancies. Click here to learn more.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
It’s estimated that one in five people in the U.S. will develop skin cancer at some point in their lives. When you factor in living in a sun-soaked city like San Diego and the outdoorsy lifestyle that comes with it, that figure can jump to as high as one in three, which makes early detection and intervention all the more important. Dermatologists at Bighorn Mohs and Dermatology Center are using innovative imaging methods and advanced surgical techniques to diagnose and treat skin cancer. For certain cancers in sensitive spots, like the face, dermatologists perform Mohs surgery, removing skin tissue layer by layer until reaching healthy, cancer-free tissue. They also use a process called immunohistochemistry to view tissue samples taken during Mohs surgery in far greater detail than previous methods. Read more about how Scripps is advancing skin cancer care here.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
When endurance athlete Isaac Sanchez learned he had cancer, he felt blindsided. He was healthy, surfed often and was training for an Ironman triathlon. But he had to put that on hold to undergo treatment. His physicians at Scripps Cancer Center developed a plan to treat the cancer in his tonsil and lymph nodes that included six-and-a-half weeks of near-daily radiation and weekly chemotherapy. He also worked with a Scripps Cancer Center dietitian to enhance his nutrition to promote strength and healing. Today, Isaac’s back to doing what he loves. Read more of his story here.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
