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The perfect weekend involves e-bikes, live theater, and Handel's ice cream
The Seabird Resort
Courtesy of The Seabird Resort
Rushell Gordon opened modern tearoom Bliss Tea & Treats in 2020. In a matter of years, she’s watched Oceanside transform. “The infusion of culinary options has been the biggest surprise, and it’s not stopping any time soon,” Gordon says. Here, Gordon reflects on an ideal weekend in the county’s northernmost coastal city, from her favorite beach to live theater, and, of course, the eats.
Artist Alley Oceanside
I’ve gone to all the beaches north and south in Oceanside, and the harbor-pier area beaches have great walkability. Having the eateries nearby is nice, and, in the evening, bonfires at the harbor are fun. Walk through Artists Alley—it has a bunch of boutique shops from florals to jewelry. Rent a boat at the harbor, go out on the boat, have charcuterie and wine. Book a room at The Seabird Resort for the weekend—it’s so pretty and has anchored the beach nicely.
Communal Coffee, Oceanside
Rent e-bikes and ride down the coast. That’s how I stumbled onto Communal Coffee. I go there with my daughter, and we’ll get some chai and avocado toast. It’s a cute space, and the energy is good. Another place we go to a lot is Felix’s BBQ for soul food. Kevin Shin at The Switchboard restaurant opened KNVS Bar. It’s unique to Oceanside. Artists bring in their art, and they curate the restaurant and bar menu based on their pieces. We do Handel’s ice cream a lot—a little too much. I always get the pecan praline. You can spend the whole day eating here.
Moonlight Amphitheater
Oceanside was a theater district. There was this hub of cute little theaters, and I think it’s a part of Oceanside that kind of got lost. I would love to see more of that happening here. I go to the Moonlight Ampitheater in Vista, and it’s packed, so it’s not like there’s not a community for live theater—they’re here. I just think Oceanside hasn’t tapped into that.
PARTNER CONTENT
For Black History Month, I produced a play at Sunshine Brooks Theatre on Coast Highway as a tribute to Black entrepreneurs in Oceanside, past and present. We went back to the early 1900s, picked some key individuals, and told our stories through actors. We had real photos in the background so you could see what Oceanside looked like back then. It was like a living newspaper. We’ll definitely produce another play.
Ligaya Malones grew up in Kaua’i, Hawai’i and is a San Diego-based writer covering the intersection of food, travel, and culture. Her work has appeared in publications including Food52, Condé Nast Traveler, Lonely Planet, and Salt & Wind Travel.
Discover eateries, outings, and shops within this inland North County community
Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.
Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.
Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.

Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.
17550 Bernardo Oaks Drive
Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.
13330 Paseo Del Verano Norte
Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.
11962 Bernardo Plaza Drive, Suite 110
Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.
16990 Via Tazon

You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.
1940 Bernardo Plaza Drive
This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.
16719 Bernardo Center Drive, Suite A
Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.
11808 Rancho Bernardo Road, Suite 100
It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.
11980 Bernardo Plaza Drive
Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.
11975 Bernardo Plaza Drive
Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.
11828 Rancho Bernardo Road, Suite 117–119

Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.
11808 Rancho Bernardo Road, Suite 123
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
We asked 12 golf pros from across the county to choose the city's top holes to create the "Dream 18"
At the top of a golf swing, the world settles into a hush. Anyone within 50 yards kindly shuts up in reverence. Steady heartbeats tuck inside the sound of the wind. Time stands still.
Or—panic sets in, a thousand warnings from coaches and YouTube tutorials prattle through your brainpan. You wonder if a good walk prepares to be ruined.
On descent, the club rearranges air particles as it slices on a perfect or unwise line toward an earth so green, it seems like AI. The iron face meets the ball, and the satisfying or unsettling thwack echoes across the fairway like a nonviolent gunshot or a cry for help. Breath catches, curse words load in the prefrontal cortex. Eyes squint to follow the hard-to-see projectile zip majestically through the air or bounce lamely along the ground like a failed hurdler.
Sometimes it goes a couple hundred yards in the right direction, other times a couple yards into uncaring swamps. Golf’s beautiful and hard as hell.
Mindfulness and stillness reign over speed and might—which goes against most basal American instincts regarding sport. Its quiet, serene mocking of our human abilities is what brings so many of us to the life-long process of sharpening the skill. Because who hasn’t stared at the most beautiful parks and lawns in the world and said, “How can I turn this into a game and win it?”
Luckily, San Diego has an abundance of courses to improve and curate self-doubt. The county is home to over 70 courses that attract the top golfers in the country. Some of the biggest names in the sport—Callaway, TaylorMade, Cobra, Titleist, Odyssey, Honma—are based here. Perfect weather never hurts. But San Diego golf courses also promise a smorgasbord of terrains: rocky canyons, hot deserts, and lush greens overlooking the expanse of the Pacific Ocean.
If you could take the 1,300-ish holes around San Diego and pick the very best ones to create your ultimate course, which would they be? We asked some of the top golf pros in the county to do just that. The result? San Diego’s Dream 18. Think fantasy football but for golf.
Just like any great course, our Dream 18 includes four par 3s, 10 par 4s, and four par 5s—everything from tricky dog legs and psychological tee shots to just pretty, pretty views. Once we had our list, we either asked the head golf pro what makes a hole so special, or other pros spoke on its behalf. Go ahead, tell us what we missed.

“One of the most iconic par 3s on the West Coast. The cliffside setting above the Pacific and the constant ocean breeze make it both beautiful and demanding.”
—Anthony Valverde, Director of Golf, The Crosby Club at Rancho Santa Fe
“It’s a downhill par 3 over water with a great view from the tee down to the green. It’s surrounded by bunkers as well, so it almost feels like an island green even though it’s not. What’s really cool is once you drive to the next hole, if you look back on No. 14, it’s a great view as well. One of the signature holes [at Santaluz].”
—Josh Rider, Head Golf Pro, The Santaluz Club
Hole 15
“Hole 15 is widely considered one of the best and most memorable holes on the course. At about 250 yards, it’s a long downhill with multiple tiers and panoramic views into the valley. It looks intimidating at first, but there are lots of recovery contours and the green is fairly large.”
—Editor’s Choice
“Sitting high above the green with views of the Pacific Ocean, this dramatically downhill par 3 requires the perfect club selection.”
—Mike Mulford, Director of Golf, Omni La Costa

“While it’s beautiful with the backdrop of the Batiquitos Lagoon and the Pacific Ocean, this finishing hole demands both precision and nerve. The water guarding the right side and fairway bunkers ahead create a visually striking, strategic tee shot, while the expansive green rewards a confident, well-placed approach. If you can make a par on this hole, you’ve played it very well.”
—Renny Brown, Director of Golf, Aviara Golf Club
“The 18th hole at Del Mar CC is a demanding par 4 with an elevated tee box. Water guards the right side of the green, and a player must hit a precise shot into this green.”
—Renny Brown, Director of Golf, Aviara Golf Club
“It’s a difficult 428-yard par 4 playing into the predominant west wind. The hole is post-renovation and the vegetation was trimmed back, so now it exposes a penalty on the right. It’s uncomfy at the tee but a good challenge. Plus, it’s the No. 1 handicap for [all players].”
—Chris Lungo, Head Golf Pro, Rancho Santa Fe Golf Club
Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.
A very human, very local, non-AI, actually experienced, sometimes weird, oddly specific list of awesome things to do in San Diego
As editors of a regional magazine, we often get asked: What are the best things to do in San Diego? While that answer often involves our favorite taco spot, a definitive ranking of each neighborhood with age-specific notes (head to PB if you’re under 25, grab drinks in Del Mar if you’re over 35), and which surf breaks are friendly to visitors, we figured it’s high time to memorialize our handpicked recs. Below are 101 very human, very local, non-AI, actually experienced, sometimes weird, oddly specific things to do in San Diego.
The annual event honors middle market companies creating jobs, scaling up, and investing in the region
San Diego is known for its startup culture and innovation economy, but what happens when the company moves beyond its early-stage years? The San Diego Business Impact Awards aim to answer that question, spotlighting the middle market businesses helping drive the region’s economy.
Hosted by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards celebration takes place on Thursday, July 23, from 4:30 to 7:00 p.m. at Scripps Research Auditorium. More than 200 executives, entrepreneurs, and business leaders are expected to attend the networking and cocktail event honoring some of San Diego County’s fastest-growing companies.
Businesses headquartered in San Diego County that have operated for at least two years are encouraged to submit their nomination by Thursday, June 18 at 4 p.m. Companies across industries—from technology and life sciences to tourism and consumer products, as well as pre-revenue startups—are eligible for recognition.
For EDC President and CEO Mark Cafferty, the event is as much about building connections as celebrating success. “We’ve had a longtime partnership with JPMorganChase; their work aligns with our efforts to support underserved communities and drive talent development,” says Cafferty. “And the networking was invaluable last year. I’m still in touch with people I met at last year’s awards.”

EDC is an independently-funded nonprofit that works directly with San Diego companies to help them grow the local economy, make the region as a whole more competitive, and attract and retain top-tier talent with quality jobs. Through EDC, companies can get help starting or expanding their business with support for things like site selection, permit navigation, and regulatory guidance, plus connections to local resources and potential business collaborators.
The San Diego Business Impact Awards began as an idea with one of EDC’s longtime strategic partners, JPMorganChase. The two organizations share a commitment to San Diego and are dedicated to bolstering middle market businesses.
“We’re blessed with a robust innovation economy and startup community,” says Aaron Ryan, San Diego Region Manager for JPMorgan’s Commercial and Investment Bank and vice chair of the firm’s’ San Diego Market Leadership Team. “But one of the segments of the business community we felt was overlooked was emerging middle market companies—the businesses that are no longer small but not yet large.”
Ryan says supporting those companies is critical as they scale and decide where to invest, hire, and grow.
San Diego’s high cost of living remains one of the region’s biggest business challenges, making talent recruitment and retention increasingly competitive. But local leaders point to the region’s quality of life, climate, and collaborative business community as advantages that continue to attract employers and workers.

“In order to support thriving households, there has to be enough high-quality jobs for people to be able to afford to live here,” Cafferty says. “Once a company grows and excels past that middle market point in their growth cycle, they become much more likely to pay higher wages and compete globally.”
Both Cafferty and Ryan proudly tout the unique collaboration that exists among San Diego County businesses. Bringing together top universities producing high-quality talent, cutting-edge research institutions, a robust military and defense presence, leading ocean science and environmental organizations, and a binational, cross-border identity creates a distinct business ecosystem that defines and strengthens the San Diego region.
Last year’s San Diego Business Impact Awards celebrated nearly 60 honorees from 49 industries, representing a total of 8,232 jobs across eight sectors, including: software and technology, healthcare and life sciences, consumer goods, professional services, finance, construction and manufacturing, defense, and hospitality and tourism. On average, honoree companies doubled their revenues over the previous year, employed more than 145 San Diegans each, and offered an average annual compensation of $192,415.
Top honorees included defense contractor Innoflight, environmental consulting firm Bancroft Construction Services, life sciences startup Element Biosciences, defense technology contractor GALT Aerospace, organic grocery store chain Jimbo’s, and biopharmaceutical company LENZ Therapeutics. During the event, Innoflight Founder and CEO Jeff Janicik held a fireside chat offering his insights on investing in the community and embracing San Diego culture.
This year, organizers hope to continue highlighting the middle market players driving economic impact across the region. Nominations are now open through June 18 at 4 p.m. Get your tickets to the San Diego Business Impact Awards celebration to enjoy drinks by Snake Oil Cocktail Co., light bites, live music, and networking.
Experience world-famous surf breaks, authentic Mexican food, and laid-back vibes in this beach town just five miles from the border.
Imperial Beach may not yet be in the echelons of Malibu or Newport when it comes to tourist-beckoning beach cities, but the southwestern-most town in the United States is working to get there. “Imperial Beach is primed and ready for change,” says chamber of commerce president Sandi Crosby, who has lived in Imperial Beach for 20 years.
While IB is in the process of reinventing itself as a destination city, it’s always lived up to its moniker with sea-centric activities: wide sandy beaches, the Outdoor Surfboard Museum (featuring Surfhenge, an iconic public sculpture that resembles four, massive colorful boards), the traditional 1,500-foot wooden pier, Bayshore Bikeway, the Tijuana Estuary (a great place for shorebird-spotting), epic Pacific sunsets, world-famous surf breaks.
But the ability to safely enjoy those breaks (or any of the coastline) has been IB’s biggest hurdle. Pollution-related beach shutdowns plague the city, often for weeks at a time, due to sewage contamination in the Tijuana River. There is hope: In 2024, the federal government committed $650 million to clean up the Tijuana River Valley, and a 2025 agreement with Mexico addresses plans for wastewater infrastructure in Tijuana. Lawmakers like Supervisor Paloma Aguirre and State Senator Steve Padilla are introducing legislation to distribute air purifiers, regulate factory-created pollution, and remove infrastructure contributing to airborne toxins. Former mayor Serge Dedina founded the conservation-focused nonprofit WildCoast to protect the biodiverse wetland habitat surrounding IB, and community members continue to raise their voices for pollution remediation.
And it’s still a wonderful place to explore. Exit the 5 at Palm Avenue, head west, and turn south on Seacoast Drive to find the heart of the city. Staycation at Pier South Resort, wander through a tchotchke-filled gift shop, linger over a bowl of clam chowder at Brigantine Seafood & Oyster Bar, peruse public art. Get ice cream at Cow-A-Bunga and walk out on the pier for a classic IB experience. You can’t miss the view of Islas Los Coronados and Playas de Tijuana.


“A lot is new in Imperial Beach in the past five or six years, and some of my favorite places aren’t there anymore,” says Charlie Knowles, who grew up in IB and now co-owns the Portuguese café Bica on Adams Avenue in Normal Heights. But many of his old haunts remain, like IB Forum Sports Bar & Grill, where you can get a cold local beer and a burger on a hot day. “The Philly cheesesteaks are also really good,” Knowles adds, and Crosby says the wings and salads are just as tasty as the burgers.
Opened in the ’60s, IB’s oldest bar, Ye Olde Plank Inn, is a “good old dive,” Knowles says. Just steps from the sand at the corner of Palm Avenue and Ocean Lane, it’s the place with the pirate on top. “And I don’t think [many] people know that there’s a new restaurant attached to it, Plank Cantina,” Crosby points out.
Like any city worth its salt in San Diego, there’s no shortage of quality tacos in IB. Knowles goes to Victoria’s Mexican Food on the corner of Coronado Avenue and Saturn Boulevard for reliably delicious tacos of all varieties, Baja Oyster and Sushi Bar across the street for the fish version, and Ed Fernandez down the block for birria.

“Trident Coffee is one of the new places,” Knowles says. At the end of 13th Street, where it meets the bay and the Otay River, Trident rewards early risers with colorful dawn vistas—and it’s right off the Bayshore Bikeway for a quick caffeine boost during your ride.
Another new(ish) spot with dreamy ocean views any time of day is Sammy’s Woodfired Pizza and Grill at Pier South Resort. “That’s where I go for girl lunch: Caesar salad, fries, and wine,” Crosby laughs.
Off the beaten track on 13th Street, she adds, recently opened restaurants bring new experiences to IB—like Millport, which offers curated dining events and gluten- free pastries, and Mangini’s Pizzeria, which serves artisan pizza. Once you venture away from the shore, you can also find local staples like El Tapatio and Star Dust Donut Shop on Palm Avenue, both family-owned and thriving for 40 years or more.

More beachy fun is coming to Portwood Pier Plaza. Expected in late 2026, a new splashpad will also include fresh landscaping, lighting, artwork, and seating.
Residents and visitors can also look forward to the potential comeback of Imperial Beach’s claim to fame: the Sun & Sea Festival, featuring the world-renowned sandcastle competition. “It depends on funding, so we’re really hoping the public comes through with donations,” Crosby says.
New events are also on IB’s calendar, Crosby adds, like “female founder” gatherings sponsored by the chamber of commerce for women in business, as well as the IB Expo and Tasting Tour that takes place Father’s Day weekend to coincide with the first-time arrival of a NASCAR race in Coronado (the 3.4-mile street race is expected to summon tens of thousands of spectators).
Crosby is excited to see what kinds of businesses will move into empty spots along Seacoast Drive, and she is encouraged by the recent arrival of unique shops like upscale stationery boutique Crafty Paper Co. SunCoast Market, opened in summer 2025, is another fresh concept for the city—a co-op grocery store offering San Diego–grown produce, locally prepared and packaged food, and more organic choices.
Through the decades, Imperial Beach has maintained a reputation as one of San Diego’s more budget-friendly beach towns. But recent years brought precipitous hikes in housing costs, mostly driven up by investors buying and renting out existing units, lack of affordability in other parts of San Diego, and a dearth of economical housing units under construction in IB. So, it’s big news that a new multi-family development with affordable units is coming to Holly Avenue and 14th Street, complete with a public park and green space—the first of its kind in the area.
“Resiliency is on the rise,” Crosby says. “There’s a general consensus that we’re working toward something better.”
Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.
This historical East County community offers numerous hikes, family-owned shops, and a slower pace of life.
You don’t have to go far to get your forest fix in San Diego County—just take the 8 East past El Cajon and gain altitude in the Cuyamaca Mountains and you’ll hit Alpine, a quasi-rural community of 15,000 with sweeping views. Surrounded by national forest land and two reservations and perched at 2,000-feet elevation, Alpine is only about 30 miles east of downtown San Diego, perfect for a day trip when you’re in the mood for a small-town outing (or a stop along the way to the desert or Viejas).
The Kumeyaay hunted, gathered, and farmed in what is now Alpine more than 12,000 years ago before Spanish missionaries forced them to convert their villages to rancherias. By the late 1840s, after California and Mexico declared independence from Spain, the rancherias were consolidated into one massive “rancho,” and, in the 1850s, the area became a stopover on the “Jackass Mail,” SoCal’s first regular postal route. Then came the Gold Rush and a road to Julian, followed by another kind of gold: Alpine was California’s leading producer of honey in the late 1800s.
Former historical society president and honorary mayor Bob Ring says that during WWI, Alpine became known for having the “best climate” in the United States—healthy for soldiers’ convalescence or those with respiratory issues. Good weather, agriculture, and deer hunting brought folks to Alpine as it grew from hunting shacks to cottages to family homes.
Nowadays, Alpine is a place where “you have to get in touch with nature—because we have no movie theaters,” jokes real estate broker and former chamber of commerce board member Jeff Campbell, a resident since 1974. Getting outdoors in Alpine might mean joining 4-H or Future Farmers of America; hiking or dog-walking at Wright’s Field or Loveland Reservoir; riding horses, ATVs, and mountain bikes; or hitting the trails to discover seasonal waterfalls like Cedar Creek Falls, which cascades into a swimmable pool. Alpine is also the place to get up close with raptors at Sky Falconry and meet rescued big cats at the animal sanctuary Lions Tigers and Bears.


“Here’s how favorites work in Alpine: We all have our preferred menu items at each of our town’s 11 eateries,” Campbell explains. The restaurants are mostly concentrated along Alpine Boulevard right off the 8.
Ring likes the rolled tacos at family-owned Alpine Taco Shop, with extra guac and cheese, while Campbell is partial to the fried fish tacos at Casino Inn Bar & Grill. According to Campbell, Franca’s Italian Kitchen and Bar has the best baked rigatoni not only in Alpine but in all of San Diego County. Ring goes there for family dinners and says he could be satisfied with “just the homemade bread with balsamic and olive oil.” Or head to Mediterraneo (locals call it “the Med”) for vegetarian lasagna. “I’m a keto dude, but it’s that good,” Campbell says.
For coffee, there’s The Well Cafe, where Cecilia Kennedy runs the shop and her husband Alan roasts beans in micro batches at home. Try the dark roast for drip and Mexican mocha for something a little fancier. Breakfast is a must at Janet’s Montana Cafe, which Campbell says serves the fluffiest pancakes, with no syrup needed. “[Janet’s has] homemade everything,” Ring adds, “but try the pies.” Grab supersized treats at Steph’s Donut Hole, and lunch is on the go at Barons Market, where you can pick up soup and salad.

With two award-winning breweries in town, Alpine has a good beer scene for its size. Campbell gets the Assaulted By Feather Pillows IPA at Mike Hess Brewing and the Apricot Bells Bluff blonde ale at Mcilhenney Brewing Co.
The town also has a healthy populace of gearheads: Locals like to bring out their classic cars, motorcycles, dune buggies, and fifth wheels. Hang out on a Sunday to ogle old Thunderbirds, Mustangs, and Corvettes. For fun, Alpine parents take their kids to Viejas Outlet Center for outdoor ice skating in winter (and roller skating the rest of the year) or games at the center’s big arcade.
Overall, Campbell and Ring agree, you gotta have humor and heart to live in Alpine. “The culture of this community is that people are always willing to help, even in these busy times,” Ring says.

Change in Alpine is incremental. Campbell anticipates Alpine’s mix of historic and suburban-type housing won’t shift dramatically in the near future, but he has seen some movement by the county to rezone some of its land to encourage more affordable units. “It’s my greatest hope for Alpine,” he says. “Nothing is deeded yet, but it’s on the county’s radar.”
Caltrans is also paying attention to the area, with a recent freeway expansion east of Alpine to Pine Valley, which means more road enhancements could be coming to the two-lane stretch of the 8 that leads from El Cajon west to Alpine.
A new state law that took effect in 2026 will certainly bring changes to Alpine’s mountain aesthetic: Homeowners and businesses must remove all combustible materials within five feet of any structure to help prevent fires. Compliance means replacement of existing landscaping with bare soil, rocks, gravel, concrete, or stone. It could be a whole different look for a rugged town with natural smatterings of oaks, bushy sage, and chaparral.
Campbell has recently seen positive growth and possible expansion in the tribal areas, with new housing subdivisions. In Alpine, he’s noticed a gradual ADU trend, gaining momentum but not catching on as quickly as in other parts of San Diego—“because people come out here for elbow room,” he says.
It’s kind of big news that there’s talk of a small grocery store incoming (the first supermarket to arrive in town since Barons in 2015). New businesses in Alpine used to be heralded with ribbon-cuttings by the chamber of commerce, which disbanded last year—but, Campbell has heard, the organization may get revived soon and bring back this charmingly small-town style of welcome. “Alpine has a need for a center to elevate business to a new level,” he says.
Franca’s Italian Kitchen and Bar
Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.
The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!
Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.
Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.
The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:
National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!
Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.