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The scents that each fragrance carries represent a different style and personality of a man
Sponsored Content Provided by Machines Agency
With the ever-growing selection of colognes and men’s fragrances, finding the right one that will suit you the most is quite the undertaking. The scents that each fragrance carries represent a different style and personality of a man.
To understand how to pick the best cologne, we went on a mission to investigate how fragrances are developed, classified, and broken down. We wanted to know exactly how the experts classify the different scents and what lingo they use to assess the quality and appeal of all the different scents.
Scents are categorized in three different classifications – citrus, green and spicy. Citrus scents are the clean, fresh notes you pick up on. It is typically tart and acidic, like a lemon or grapefruit. Green scents are also clean but sweet and sometimes earthy. An example of this is mint or lavender. Spicy scents are what bring the muskiness out of a fragrance. They are usually what gives a cologne its character and lasting impression. Sandalwood, leather, and cinnamon are examples of spicy scents.
Now that we understand the breakdown of fragrances, we would like to recommend the absolute best colognes for black men in 2023.
Blu Atlas
The philosophy of Blu Atlas is to produce premium quality products, using ingredients that are proven by science to work. They take this scientific approach in their skincare products and their signature cologne, Atlantis.
This fragrance is both fresh and invigorating, using a blend of citrus and floral scents. In this cologne, you will smell the new citrus notes of bergamot and lemon. You will also pick up on the herby aroma of clary sage, the floral notes of lavender and violet, as well as the earthy and musky notes of oak-moss.
This is the fragrance of a modern, young man who is ready to take on the world confidently.
It is fresh, bold, dynamic, and has an element of surprise. If you also want to smell like success and confidence, check out Atlantis, the best cologne for black men in 2023.
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The fragrance of Laurent La Nuit De L’Homme from Yves Saint Laurent (YSL), speaks of bold and modern sophistication and sensuality. It attracts many with its fresh and mysterious seductiveness.
At initial spray, you will immediately be whisked away to an oriental daze by the spicy bergamot top note. The heart notes of cedar and lavender will center you and leave you yearning for more with the lasting green scent of vetiver.
This scent is attractive, sensual, and bold. It will turn heads and attract everyone within your vicinity. For 2023, we highly recommend this cologne to be on your shortlist of colognes to try.
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This cologne by Carolina Herrera has just the right amount of spice mixed with fresh lavender to give off a bold and fearless vibe. This fragrance will match your energy and give you the confidence and fearlessness you need to accomplish the day’s tasks.
As the night approaches, the sweet undertones of vanilla and dark musk will help you transition into the evening’s plans smoothly. Your date will be even more attracted to you, and you will draw instant respect and regard to yourself.
This cologne is perfect for all hours of the day, and you will receive many compliments and an increased self-image. To top it off, the beautiful and sweet packaging will compliment your vanity and will give it a vibe of sophistication and luxury. This is one of the best colognes to try for black men in 2023.
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Kenneth Cole Black is just what you need to present yourself with sophistication and elegance. Whether you’re going out for a casual date or a formal work meeting, this modern scent will give you the ability to present yourself with allure and intelligence.
The tones in this cologne have a combination of citrus and green scents. It is zesty and minty but also layered with hints of ginger and basil. This fresh aroma carries with it a modern appeal and innovation.
The packaging of this cologne is as sophisticated as the scent itself. It is sleek, black, and simple. Big enough to hold a substantial amount of fragrance and compact enough to throw into your luggage for travel.
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Sometimes getting people to take you seriously is difficult, but with Giorgio Armani’s Acqua Di Gio for men, you will be instantly respected and heard. This scent is a combination of citrus, green, and spice. It isn’t too overwhelming, but it attracts and turns the heads of both men and women.
This fragrance is balanced perfectly with fresh scents of citrus and jasmine to help you appear more relaxed and youthful. The rosemary and wood add the musk and maturity of a confident, intelligent man. This fragrance is perfect for any season and time of day and is definitely on our shortlist of best colognes for black men in 2023.
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Bijan for men is a classic cologne that carries a scent that is instantly attractive and recognizable to those who tried it before. It continues to be a cult favorite, and in 2023, it is a must-try for those who have yet to get their hands on this rare blend of essences.
This fragrance is intriguing with an exotic blend of citrus, mint, and sandalwood. It is complemented by musky amber and leather.
The bottle of this cologne is also unique and gorgeous, with its perfect round shape and hole in the middle, topped with a white and sleek knob. It is a beautiful statement for any vanity.
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For a casual date on the riverboat or just dinner out with friends, Gucci Guilty is just what you need to pull together your look. Gucci traveled the world to find just the suitable aromatics to make the perfect fragrance to put together this cologne.
This wonderful scent is made light and mild with the beautiful lavender from France and citrusy from the lemon trees of Italy. The gorgeous muskiness that compliments and brings out masculinity is from the Spanish blend of nutmeg and amber. It is lovely, manly, alluring, and perfect for any occasion and age group.
The entire cologne is made perfect with the black and sleek metallic encasing and with a simple G logo on the front. Masculine and clean, this presentation and design go well with the fragrance.
For a relaxed boost of energy and confidence, try out Gucci Guilty and observe the compliments and favorable attraction you will receive.
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One of the finest colognes to try in 2023 is this newer, more modern launch of Sauvage Elixir from Christian Dior. We all know about Christian Dior as a high-end luxury brand. It is no secret that this designer never fails to produce only top-notch, quality products. Their perfumes and colognes can also be said, especially this Sauvage Elixir.
It is said that this fragrance is as rare as the appearance of the red moon. This fragrance mixes fresh and tart tones of mandarin and bergamot grown in Italy’s Dior gardens. Then Dior went on a journey to Sri Lanka to select the most delicate scents of cedar and sandalwood. These fragrances provide a musky and fresh aroma that has a hint of vanilla from Papua New Guinea.
This fragrance will instantly give you an air of luxury, sensuality, and sophistication. It is perfect for any special occasion, such as proposing marriage, fancy dinner outings, and even formal work events. With this fragrance accompanying you, you will be ready to take on whatever task with boldness and courage to succeed. This is the best cologne for black men in 2023; we highly recommend adding it to your rotation of colognes.
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For the active, charismatic man who is frequently on the go or in regular social outings, business meetings, and other events where he expends his energy, Montblanc Legend is the perfect cologne to complement his lifestyle.
This French cologne is skillfully and artfully composed with green and spicy scents that provide a fresh yet masculine fragrance. It will electrify your presence while emphasizing your energetic spirit. The white cedarwood brings out just the right tones to say that the man wearing this cologne is full of spunk and energy that infects everyone. The bergamot tones finish off the scent nicely and speak volumes of the charismatic masculinity of the man wearing Montblanc Legend.
Montblanc has been around since 1906, and the quality and reputation of this designer have been stellar. The craftsmanship and quality of their products reflect the thought, heart, and soul they put into creating new and innovative products and designs. They have and continue to uphold sustainable business practices in terms of responsibly sourcing materials and human capital to complete their vision. We are very proud to recommend a product from this designer, but especially this cologne, the Montblanc Legend.
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In contrast to the high-end, luxury colognes we’ve recommended up until this point, this Nautica Voyage has a less hefty price tag but equally pleasing scents.
The sweet-smelling aroma of fruits like pineapple and peach pair beautifully with the fresh tones of bergamot. It is further complemented by sandalwood, cedar, and musk.
This fragrance carries the right tones to take you on a sunny summer voyage. It reminds us of a tropical cruise and pina colada’s by the pool. This is just what you need for a relaxed and cheerful vibe for everyday summer activities and outings.
Many users have raved about the beautiful, refreshing fragrance. It isn’t too overpowering, but many claims that it lasts a long time throughout the day. For a reasonable price, it delivers the promised fragrance, eliminates unflattering odor, and helps you stay fresh, confident, and attractive throughout the day.
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Ralph Lauren’s Polo Black is another classic fragrance that deserves the spotlight in 2023. Though it is a classic, it stands the test of time and continues to intrigue and draws many people’s attention.
The fragrance is bold but aromatic. It is infused with the fruity touch of mango, lemon, and tangerine and gives off a fresh and tart aroma. When paired with warm hints of sandalwood and the slight spiciness of sage, it presents a uniquely bold and bittersweet aroma.
These citrusy and earthy scents make for the perfect cologne for work and other casual occasions. Many satisfied customers state that this fragrance sees them through an entire day’s worth of activities without the need to reapply it midday.
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For the strong, passionate men, we would like to bring Eros by Versace as one of the best colognes for black men in 2023. This fragrance comes with key notes of mint leaves, orange blossoms, and vanilla. It represents a highly admired and esteemed man for his peaceful, measured and cheerful demeanor.
This fragrance also carries lemon zest and green apple hints for the added fresh and vibrant aroma. It is perfectly named and representative of Eros, the God of Love. If you want to exude passion, love, and maturity, this cologne is specifically made for a man like you.
Like all the others from this Italian designer, this fragrance never disappoints even the pickiest of men. Every component of this cologne is specially selected to bring the perfect aroma of fresh, sweet and spicy scents.
The packaging is as beautiful and luxurious as the fragrance itself. It is encased in a translucent, turquoise glass that is engraved with a rectangular pattern and Versace’s logo. The bottle is enclosed with a smooth blue cap that is adorned with gold detailing. The designer name is also placed with gold lettering on the front of the bottle.
Best of all, they take extra measures to ensure that their business practices are exemplary for environmental and sustainable design and development.
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If you are on the path to build a legacy for yourself, perhaps this cologne from Chanel is the perfect fragrance to take along on your mission. It has a woody aromatic fragrance that is a result of top notes like mint, lemon, pink pepper and grapefruit. It is then deepened by ginger, nutmeg and amber. This scent is manly, sophisticated and exemplary of a successful, put-together man who is in charge of his own destiny. It is perfect for those who dare to defy social norms and step out of their comfort zones.
The presentation and design of the cologne bottle is as sleek and sophisticated as the fragrance itself. Encased in a thick, sleek glass bottle that is a deep shade of navy blue, this bottle is a beautiful statement piece for your vanity.
This cologne is beautiful, sexy, and boundary-defying fragrance in gorgeous packaging. It is from one of the most prestigious designers of the world and it is an easy pick for list of the best colognes for black men in 2023.
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If you’re a man who loves a traditional style but can also appreciate a modern touch, K by Dolce & Gabbana represents this combined approach perfectly.
This fragrance has the perfect combination of earthy and woody scents. It is complemented by citrus scents that come from blood orange and the lemons from Sicily. They are then married with woody scents of cedar. This fragrance is masculine, fresh and seductive. It is perfect for the charismatic spirit of tradition mixed with a tad a rebellion.
The cologne bottle represents tradition and modernism as well. This sexy cologne is enclosed in a traditional, rectangular bottle with modern, crisp edges. But it is topped with a traditional crown. Anyone in possession of this cologne is instantly crowned as the royal king of the castle, with a modern twist.
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For those who tend to gravitate towards fresh, aquatic scents Luna Rossa Ocean by Prada will be the perfect choice to try in 2023. Prada is probably one of the most luxurious high-end designers, rivaling many others with its iconic designs. It is instantly recognizable by most people and attributed to wealth, success and sophistication.
Luna Rossa Ocean is not any different in projecting that message of esteemed status and class. It carries the fresh citrusy scent of bergamot and green scents combined with Iris and beriberi essence. This fragrance is meant to carry you to the shore of the sea to breathe in the fresh, crisp ocean breeze. It will provide that vibe of masculinity mixed with a freshness that will lure you in and make you an instant pillar of attraction, sensuality, and mature sophistication.
The bottle that carries this majestic fragrance has a beautifully designed presentation as well. It is rectangular shaped, with an ombré blue that gradually deepens at the bottom of the bottle. It represents the deep blue of the ocean, both with scent and design.
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Yves Saint Laurent (YSL) is French luxury fashion designer and is a well known label around the world. This designer takes pride in producing unique, stylish and high fashion designs that are iconic, on the runway and in personal use. The same can be said of their colognes and perfumes, specifically L’Homme Cologne Bleue.
If a man is attempting to present himself as someone who is inviting, energetic and sophisticated then this L’Homme Cologne Bleue by Yves Saint Laurent is the perfect option. It is a fresh acquatic smell of the ocean, with hints of citrus and just a touch of black pepper and cardamom.
Think of the last time you visit a beach in the evening hours. The warm, summer breeze gently tosses your hair with that fresh scent of the sea. As you breath in the smell of the sea, you are invigorated, relaxed and lured in to smell it some more. Many customers claim that this is the perfect cologne for going on dates as its not overwhelming, but has just enough appeal to attract your date.
This fragrance by YSL is the closest to this wondorous sea breeze in a bottle, and better. The acquatic marine scent is distinct and is complemented by citrusy bergamot. It has the perfect amount of muskiness with the fine tones of cardamom and cedarwood. It is masculine, fresh and sexy.
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In the recent years cannabis products have become a huge presence in almost every market imagineable, and bcause of this, we cannot go without mentioning a cannabis infused with cannabis. Malin+Goetz put out and amazing Cannabis eau de parfum and there is a lot to love about this fragrance.
This fragrance has the perfect balance of woody, floral and citrus tones. It is musky enough for a man to wear and appear masculine, sophisticated and put together. It has just enough floral and citrus tones for a woman to wear this parfum as well and still appear feminine, fierce and bold in her abilities to break down a glass ceiling. We love that this is a gender neutral option that everyone can enjoy.
This scent is earthy and sunny. You will be reminded of those perfectly sunny, post-brunch Sunday afternoons that warrant a good nap on the porch swing. All ingredients that go into producing this fragrance are sourced from local gardens. The packaging is sustainable and made with eco-friendly materials, for a minimal carbon footprint.
Cannabis in perfumes and colognes is beneficial as it is a form of aromatherapy. It isn’t strong enough to make you feel buzzed but it does have a calming, de-stressing effect that won’t interfere with your busy day of work. For fresh, citrusy smell with tones of black pepper, cedar and huskiness, we highly recommend checking out Milan+Goetz for their Cannabis eau de parfum.
When you’re out shopping for a new perfume or cologne, it is common to run into tongue-twisting terms that are either foreign or just uncommon in daily use. We wanted to define these terms to help your shopping go smoother.
Fragrance that comes in dark or black colored glass bottles. It isn’t the same as perfume because it contains a higher level of alcohol concentration. It is marketed more towards men who gravitate more towards the masculine appearance of the bottle’s presentation and musky smell. As we’ve gathered from our review of the best colognes for black men in 2023, cologne fragrances come smelling in a variety of different tones and scents.
Eau de toillette is a fancy term that indicates the specific fragrance has a smaller concentration of essential oils than eau de parfum. This means it will not last as long and will likely need to be reapplied after 3 to 5 hours.
Eau de parfum is typically a feminine fragrance that uses a higher concentration of essential oils. Unlike eau de toilette, it will last an entire day and one bottle will go a long way. Though parfum is typically targeted towards female fragrances, it is still common enough with colognes and men’s fragrances too. For example, the first fragrance we reviewed is Atlantis by Blu Atlas and it is an eau de parfum.
Parfum is typically in the women’s section and has the highest concentration of oils to alchohol. This type of fragrance will linger for awhile and will remain on your clothes until you throw them in the wash. The higher conentration of oil indicates a long lasting scent.
This a French term indicating that the fragrance is made specifically for men.
This is also another French term meaning “concept or image of a man”. This term on cologne bottles is meant to convey the message that this cologne is the perfect representation of masculinity.
When a fragrance is described to have “oriental notes” that means it is warm, rich and will have scents of amber and wood.
Scents that would remind you of soil or the earth. An example of this is vetiver or patchouli, which were included in many of the fragrances we reviewed.
Just like many fragrance descriptions, we used “notes” frequently in our review today. This is simply the ingredient used to produce the particular smell. Notes are typically layered in a bottle of cologne or perfume in top, middle and base notes. The top notes is the first scent you will smell and the middle notes are what you will continue smelling as the fragrance wears off. The scent that lingers will be the base notes.
17 Best Colognes
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A customized memory-filled explosion gift box is a creative way to show someone you care
Finding a gift that feels truly personal can be surprisingly difficult. In a sea of generic options — flowers, gift cards, candles, and the like — Xplosion Box offers something more lasting: a customized keepsake built around the photos, messages, and memories that matter most.
Founded by Southern California entrepreneur Jay Vijay, Xplosion Box LLC creates fully customized explosion gift boxes that arrive professionally designed, printed, assembled, and ready to gift. Each box opens layer by layer to reveal personal photos, heartfelt messages, pull-out albums, origami-style photo pockets, and hidden notes, turning a simple gift into an emotional reveal.

The brand was built for people who want to give something meaningful without spending hours printing photos, cutting paper, folding cardstock, or assembling a DIY project. Customers simply choose a box, upload their favorite photos, add personal messages, and the Xplosion Box team transforms those details into a polished keepsake that feels thoughtful, personal, and beautifully made.
Xplosion Box offers personalized gift boxes for birthdays, anniversaries, weddings, graduations, Mother’s Day, Father’s Day, Valentine’s Day, Christmas, proposals, bridesmaid gifts, long-distance relationships, and thoughtful “just because” moments.

Customers can choose from flexible customization options starting at $27. The Mini Surprise Box includes 10 photos, three message cards, and one hidden secret note, while the Mega Surprise Box offers a fuller keepsake experience with 40 photos, three message cards, and one hidden secret note.
What sets Xplosion Box apart is its high level of customization combined with convenience. Filled with personal photos, custom text, decorative details, and layered surprises, each box gives customers the freedom to create a gift that feels one-of-a-kind — without having to make it themselves.
At its core, Xplosion Box helps people turn favorite photos, stories, and words into something tangible: a keepsake that can be opened, revisited, and remembered long after the occasion has passed. asion has passed.
It’s a Self-Care Summer. Because your best self is our favorite self.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.
The Unconscious Moderation app is helping health-conscious professionals take an honest look at their drinking, without pressure, and without quitting as the only option.
San Diego runs on optimization. Early mornings, clean eating, training logs, sleep scores. The people here take their health seriously and the results usually show. Most of them also have two drinks most nights, not because anything is wrong, but because the day was long and the glass is right there and it has always been right there.
That routine doesn’t get the same scrutiny as the rest of the stack. It doesn’t feel like something to examine. It feels like a reward.
Which is exactly what your brain has decided it is. When something reliably moves you from one state to another, your brain files it under things to repeat. Do it consistently enough and the cue stops requiring a decision. It’s 6pm, the laptop is closed, and some part of your brain has already placed the order.
Most habit-change tools work on the number. They count drinks, set weekly targets, send check-in texts. That’s useful for seeing what the pattern looks like. It doesn’t tell you where the pattern came from, or change it at that level.
Unconscious Moderation works underneath the habit. The app uses guided hypnotherapy sessions, structured journaling, and daily movement to address the subconscious associations that make reaching for a drink feel like the obvious next thing. The journaling isn’t a diary. It’s built to surface what your brain is actually reaching for, so you can meet that need directly rather than through a substitute.
The program runs 90 days. At day 30, you choose your own direction: cut back, drink more intentionally, or stop altogether. The app treats both as equally valid outcomes. The point isn’t to follow a rule you set on a Sunday. It’s to understand the pattern well enough that whichever path you choose, you’re choosing it clearly.
The people who tend to get the most out of it are not in crisis. They’re the ones who have tried tracking apps and found the count drifting back up regardless. They know exactly how much they drink and why. The awareness just hasn’t moved the habit. At some point, the work needs to happen somewhere the count sheet can’t reach.
San Diego’s wellness culture already knows that surface numbers tell only part of the story. What you eat matters, but so does why. How much you sleep matters, but so does the quality. The same logic applies here.
Learn more at um.app, or download the Unconscious Moderation app on the App Store or Google Play.
Innovative treatment could offer cancer patients new options with fewer side effects
Chemotherapy and radiation have long been considered gold standards of cancer treatment, but they can cause severe side effects. A promising new approach called theranostics—a combination of “therapeutics” and “diagnostics”—could offer patients with certain types of metastatic cancers new hope. It’s a two-step process that uses a drug that binds to specific receptors on cancer cells. Advanced imaging detects this radioisotope, allowing doctors to then use a second radioisotope that binds to the cancer cells and destroys them. Click here to learn more about how specialists at Scripps Cancer Center are using theranostics.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
Discover San Diego’s Top Lawyers — the region’s most trusted legal professionals across diverse practice areas.
Daniel A. Kaplan is a founding partner of Panakos LLP with more than three decades of civil litigation experience in both state and federal courts. Mr. Kaplan pursues and defends legal claims on behalf of companies, entrepreneurs, and business owners in high-stakes disputes. He focuses on business disputes including breach of contract, unfair competition, trade secret theft, securities disputes, fraud/misrepresentations, and employment matters.
“The best advocacy combines preparation, perspective, and a client relationship built on trust and candor.” — Daniel A. Kaplan
His clients include real estate investors, private and public corporations, and individuals seeking sophisticated legal counsel. Known for practical judgment and strategic advocacy, he works closely with an experienced and diverse legal team to protect, enforce, and defend his clients’ interests.
555 W. Beech Street, Ste. 500, San Diego, California 92101
619-8000-LAW
Panakos.law
Discover San Diego’s Top Lawyers — the region’s most trusted legal professionals across diverse practice areas.
At Naumann Law Firm, PC, William Naumann and his team have recovered hundreds of millions of dollars in damages litigating construction defects, insurance, and government claims. Mr. Naumann has spent his career fighting for people in their hardest moments, from winning $7 million for homeowners after landslide damage to advocating for victims of 9/11.
“We always believe in working as hard as we can to maximize the recovery for the client.”
— William Naumann, Esq.
Combining a personalized approach with a results-driven strategy, he’s helped homeowners associations, property owners, and individuals win against the largest developers, builders, insurers, and municipalities. His commitment is to secure the best possible results efficiently, whether through settlement or at trial.
10890 Thornmint Road, Suite 200, San Diego, California 92127
858-792-7474
naumannlegal.com