Last seen loaded with bolts of discount fabric for sale, San Diego’s favorite vintage movie palace-turned-punk rock concert hall is newly renovated and ready for its latest incarnation as an events and performance space. Normal Heights’ landmark Adams Avenue Theater will officially reclaim neighborhood venue status in early November.The redesign has been a multiyear effort by Jillian Ziska, and her events planning business To Be Designed—a subsidiary of management group Social Anthology, which also operates Verbena Kitchen and Hangar 858. Ziska remodeled Adams Avenue Theater with an eye toward hosting weddings and other private events, while also plotting community-oriented gatherings akin to holiday bazaars, and shows ranging from live music to stand-up comedy. As a result, its tastefully re-imagined interior remains something of a blank canvas for planners and promoters. “Blank enough for people to envision their own aesthetic,” Ziska explains. Much of the character comes from the 100-year-old building itself. Ziska was so determined to develop a space that feels like more than “four walls and a roof,” that she spent years pursuing the historic theater, ultimately signing a lease in February 2020. “We wanted something with a past that we could revitalize and bring back,” she stresses. To anyone under 30 years old, Adams Avenue Theater has only ever been a fabric store fronted by a theatrical marquee. But its history goes back to 1924, when it opened as The Carteri Theatre, a movie-house designed by Louis J. Gill—best known as the original architect of the San Diego Zoo (and, to architecture nerds, as the nephew of Irving Gill).
Over the next several decades, the original, Spanish Colonial façade got an art deco makeover, including its red, green, and gold terrazzo. But by the 1960s, the cinema shuttered, effectively sitting empty until given a second life by—who else?—punk rockers. Back in 1982, Casbah owner Tim Mays was cutting his teeth as a rock impresario when he began booking shows at the theater, delivering standout acts from punk’s heyday, like Black Flag, The Cramps, and Iggy Pop. “We used to cram 900 people in there,” recalls Mays, who also remembers San Diego police cruisers would park across the street, waiting for the shows to let out, “so they could, you know, round up any miscreants and troublemakers.” To wit, in 1986, a return engagement by English hard rock band Motörhead had to be canceled at the last minute, angering ticket holders who “broke into the place and trashed the theater.” That spelled the beginning of the end for Adams Avenue Theater as a rock venue. But such bygones won’t stop Ziska’s team from booking music events for what is now a more welcoming, a 289-person venue. She and Mays have been discussing a revival of the space as a decidedly quieter, non-punk performance space. “There’s more mature artists out there that would probably work,” notes May with a chuckle. Ziska also plans to redeem the space as a moviehouse. It’s equipped with a digital projector to screen classic and cult films. “We’d essentially create a living room setting,” she says, imagining a theater with plush, lounge seating.As a private events space, Adams Avenue Theater will offer packages ranging from $5,500 to $10,500, but it will undoubtedly be the occasional public events that Normal Heights residents will appreciate most. “The more in-person, community stuff we can do, the better. It’s going to be for the neighborhood, and the businesses around us,” says Ziska.
Based in San Diego, Ian Anderson writes contemplative features about food, drinks, travel, and culture. On the side, he authors left coast road trip guidebooks, and is currently at work on a collection of autobiographical essays, Stories from Before We Were Connected. He did not form British prog rock band Jethro Tull in 1967.
It may be a bit too warm still for cozy sweaters and pumpkin spice drinks, but beginning this week, locals and visitors can experience some of what San Diego has in store for fall. Fans of neo-soul grooves and R&B jams can catch concerts from Kehlani at Viejas Arena and Erykah Badu, along with The Alchemist, at the Cal Coast Credit Union Open Air Theatre. Oktoberfest is back in full swing, and local beer-laden celebrations include an all-day festival and artisan faire in Encinitas and the two weekend-long Oktoberfest in El Cajon. And if brews aren’t your preferred alcoholic beverage, the San Diego Sake Festival and the San Diego Spirits Festival are prime opportunities to sample a plethora of premium spirits.
San Diego VegFest advocates for sustainable living, starting with a delicious and eco-friendly diet. This Saturday from 11 a.m. to 5 p.m. at Balboa Park, check out global food options, plant-based vendors, community resources, live music, a kids zone, and educational speaker panels. This free event also offers microchipping services, cat adoptions, and complimentary wellness classes, including yoga, tai chi, and meditation. RSVP here.
Balboa Park Boulevard and Presidents Way Lawn, Balboa Park
San Diego Spirits Festival
September 26 & 27
No matter if you prefer your cocktails shaken or stirred, all visitors to the 17th annual San Diego Spirits Festival can readily get in the mix this weekend. This Saturday (2:30-6:30 p.m.) and Sunday (1-5 p.m.) at the Museum of Contemporary Art San Diego, receive unlimited sips of expertly crafted cocktails and top-shelf spirits, indulge in a selection of artisanal bites from local eateries, and take in an array of live entertainment, including local band Ass Pocket Whiskey Fellas. Admission is $89 for Saturday and $68 for Sunday for guests 21 and older.
700 Prospect Street, La Jolla
Taste of College Area
September 27
The neighborhoods surrounding San Diego State University are rich with food options, and this Sunday from 11 a.m. to 3 p.m., all are welcome to sample the college-adjacent fare. During the third annual Taste of College Area, dishes like chicken wings, ramen, and frozen yogurt will be available to try from a lineup of over 20 nearby eateries. Attendees can stroll to each stop or hop aboard the free Old Town Trolley to canvass the complete menu. Tickets are $40 online and $45 the day of.
El Cajon Boulevard between 55th Street & 73rd Street, College Area & Rolando
San Diego Sake Festival
September 27
Premium sake is the star of this libation celebration from the San Diego Sake Club, returning this Sunday from 3:30 p.m. to 6:30 p.m. The 10th annual San Diego Sake Festival will showcase more than 100 premium sake and shochu varieties from Japan and the US, and guests can also sample Japanese beer, enjoy live performances, and converse with local brewers and sommeliers. Ticket options include general admission ($93) and Nonbei admission ($114), which comes with early entry at 2:30 p.m. and a $10 food voucher.
Both a love letter to old-school R&B and a testament to her creative and personal maturation, Kehlani’s self-titled album, released in April, feels like a new height for an artist continually on the rise. Standout tracks like “Folded” and “No Such Thing” are tailor made additions to her enviable collection of great love songs, and the project’s throwback feeling is punctuated by appearances from the likes of Brandy, Missy Elliott, and Lil Jon. Hear Kehlani from the woman herself this Wednesday (6:30 p.m.) at Viejas Arena, with opening sets by Dixson, Durand Burnarr, Waseel, and TheARTI$T. Tickets start at $83 for this concert.
5500 Canyon Crest Drive, College Area
Local Oktoberfests
September 25-27
Fill up your steins and break out your Bavarian threads—it’s Oktoberfest time in El Cajon and Encinitas. The first weekend of the German American Societies’ annual festival in El Cajon kicks off with games, contests, folk dancing, and traditional German cuisine this Friday (4-10 p.m.), Saturday (noon to 10 p.m.), and Sunday (noon to 9 p.m.); daily admission is $5-$15 for adults and free for those under 21 and active military. Meanwhile, this Sunday (10 a.m. to 6 p.m.), the free Encinitas Oktoberfest & Artisan Faire will feature oompah bands, a selection of craft and German brews, and over 130 vendors to shop from.
1017 South Mollison Avenue, El Cajon | Mountain Vista Drive between Wandering Road and Rambling Road, Encinitas
My Hero Academia in Concert at Jacobs Music Center
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Museum of Photographic Arts at the San Diego Museum of Art
Now through Jan. 10, 2027
Sift through over 200 photographs, sketches, letters, and costumes from “The King of Vogue,” who photographed World War II, modernized royal portraits, and created the aesthetic for 1920s socialites in London.
Washed Ashore: Art to Save the Sea
Natural History Museum
Now through Feb. 28, 2027
Walk through an 18-foot whale ribcage (and a couple dozen other marine-creature sculptures) made entirely of plastic bottles, flip-flops, lighters, rope, and other plastic detritus found on the beach in the Nat’s 3,000-square-foot second-floor gallery.
Forging a Legacy: 15 Years of Landmark Acquisitions
San Diego Museum of Art
Now through May 31, 2027
Part of SDMA’s centennial, “Forging a Legacy,” highlights artists from the past (Picasso, Monet) and modern day (Hugo Crosthwaite) who contributed to the museum’s collection.
ZWO Astronomy Photographer of the Year
Fleet Science Center
Now through 2027
See the stars (without the smog) at their best from the winners of the world’s largest astrophotography competition—all in the Fleet Science Center’s new basement gallery, specifically dimmed to let the cosmos shine.
Begin Again
The Old Globe
Sept. 6–Oct. 11
From the 2013 silver screen to this year’s The Old Globe stage, you can “Begin Again” (again) with a world-premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
Dear Evan Hansen
Cygnet Theatre
Sept. 9–Oct. 4
“On the outside, always looking in…” marks the emotional crux of the Tony-, Grammy-, and Emmy-award winning musical coming to the Cygnet Theatre.
Kumeyaay Comics by the Kumeyaay Visual Storytelling Project
Museum of Us
Opening Sept. 12
Learn the history of the Kumeyaay Nation from the perspective of the members themselves in an immersive exhibit inspired by graphic novels “Our Past, Present, and Future,” and “Beyond Gaming.”
Good Night, Oscar
North Coast Repertory Theatre
Sept. 16–Oct. 11
During Oscar Levant’s appearances on “The Jack Paar Show,” he explained his reality with mental illness—the institutionalizations, electroshock therapies, nothing was too taboo for him. “Good Night, Oscar” takes us backstage in the raw moments before his 1958 television appearance.
Visiones Nocturnas: Queer Nightlife in Contemporary Art
Museum of Contemporary Art San Diego
Sept. 19–Jan. 17, 2027
A disco ball isn’t just a disco ball. It’s a symbol of where queer communities can finally exhale and be their fullest selves. “Visiones Nocturnas” uses paintings, sculptures, textiles, performances, photos, and videos from Latin American artists to explore what’s at stake when nightclub lights shut off.
Silent Movie Mondays
Balboa Theatre
Sept. 21, Oct. 26, Dec. 7
Guest organists from across the country will come to the Balboa Theatre to accompany a new silent film for each performance. This year closes out with The Headless Horseman (1922), Dr. Jekyll & Mr. Hyde (1920), and a holiday triple feature of Laurel and Hardy films.
Oh, Mary!
Civic Theatre
Sept. 29–Oct. 4
“What if Abe’s assassination wasn’t such a bad thing for Mary Todd Lincoln?” was the question that inspired Cole Escola’s play “Oh, Mary!” In the production, Mary Todd desperately tries to return to the cabaret stage, but her husband (President Lincoln in the midst of the Civil War) keeps getting in the way.
Photo Credit: Anja Koehler
October
Payare Leads Strauss’ A Hero’s Life
Jacobs Music Center
Oct. 3–4
Conductor Rafael Payare opens the San Diego Symphony’s 2026-2027 season with a three-part concert featuring composers Sofia Gubaidulina, Wolfgang Amadeus Mozart, and Richard Strauss.
Emily–No Prisoner Be
Baker-Baum Concert Hall
Oct. 8
Two dozen of Emily Dickinson’s poems are turned into songs—composed by Pulitzer Prize winner Kevin Puts and performed by Grammy-winning mezzo-soprano Joyce DiDonato—for a one-night-only exploration of love, loss, loneliness, and mortality.
Ripcord
The Roustabouts Theatre Co.
Oct. 8–Nov. 1
Roommate beef has no age limit. The latest play from Pulitzer Prize winner David Lindsay-Abaire turns that experience into a comedy through retirement home roommates Marilyn and Abby and the bet between them to see who will break first and move out.
Des Canyons aux Étoiles
La Casa del Zorro
Oct. 12
Composer Olivier Messiaen has chromesthia, so for him, sound evokes a visual connotation. His work “Des Canyons aux Étoiles” brings desert rock and the night sky to mind. See what he means from La Casa del Zorro in the Anza-Borrego Desert, in this performance immersed within nature.
San Diego International Film Festival
Locations Vary
Oct. 13–18
San Diego International Film Festival salutes the silver screen for a 25th time, now with a sixth day adding extra time for parties, screenings, and movie-star tributes.
Considered one of the masterpieces from opera great Giuseppe Verdi, San Diego Opera’s “Rigoletto” sees what happens when the prurient Duke of Mantua and his sharp-tongued court jester become entangled in a fatal curse.
Grim
La Jolla Playhouse
Oct. 27–Nov. 29
When the Grim Reaper’s job becomes too…grim…and he retires after 300,000 years, his daughter picks up the family business. But when she falls for a human and finds beauty in the souls she’s meant to reap, she questions her purpose.
Photo Credit: Ron Kerner
November
Skate Craft
Mingei International Museum
Nov. 21–May 9, 2027
San Diego is nothing without skate culture. Mingei’s “Skate Craft” portrays skateboarding as “living folk art” via its DIY roots (skateboards built in garages) and shows how that ethos shapes the future.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
September is San Diego’s unofficial second summer—the crowds thin, the weather stays warm, and the city’s calendar somehow gets even busier. This month brings stadium-sized rock shows, Broadway’s buzziest comedy, a new anime convention, world-premiere theater, gallery openings, food festivals, and the first signs of spooky season. Whether you’re ready to lean into fall or determined to keep summer going, here are the best things to do in San Diego this September.
As Guns N’ Roses storm into decade five, their appetite for destruction persists. During their Snapdragon Stadium concert, hear the hard rock anthems, new material and a set from The Black Crowes.
9/23
Kehlani is proof that the romance and earnest sensuality of old-school R&B will never go out of style. Hear her take it back to the aughts at Viejas Arena.
From the silver screen to The Old Globe stage, John Carney will Begin Again (again) with a world premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
9/12-10/17
The concept of work is a guiding principle for San Diego native and multidisciplinary creative noé olivas. Observe his community-informed approach via Tierra y Cielo (Earth and Sky) at Best Practice Gallery.
9/18-10/25
Two workers grapple with the weight of their roles at a temporary migrant shelter in Mario Vega’s world premiere play Our Lady of the San Diego Convention Center, set for citywide performances.
9/26-2/28/2027
Luminous visions of peace and the Punjabi-American roots of Rupinder Kaloti inform The Gathering, a wondrous unification of family foretold via paintings at Oceanside Museum of Art.
9/29-10/4
It’s Mary Todd Lincoln’s world and we’re just living in it. See the presidential paramour barrel to her way to stardom at the Civic Theatre during Oh, Mary!, Cole Escola’s political spoof.
Courtesy of SeaWorld
More Fun Things to Do in San Diego This Month
9/5 & 9/6
Pros and Con(vention)s: Anime San Diego will debut at the San Diego Convention Center with cosplayers, panels and more than 400 vendors well-versed in Japanese animation.
9/11-10/31
Scaredy cats beware: SeaWorld San Diego’s Howl-O-Scream embraces frights forged in darkness. Enjoy an ominous lineup of live shows, scare zones and bloody bars ahead of Halloween.
9/12
The best parts of Artivál and the Alley Cat Art Walk have united for the free Alley Cat Art Fest, an all-day outing for live music and immersive artwork in Downtown El Cajon.
9/12 & 9/13
Take a Grecian vacation for a fraction of the price during the annual Cardiff Greek Festival, two days of immersive cuisine and culture—with plenty of dancing—on the Encinitas coast.
9/13-9/20
Step away from the stove! The California Restaurant Association has eight days of eating experiences with your name on it. During San Diego Restaurant Week, explore by meal, neighborhood or cuisine for your personal dining plan.
9/16
Nourish yourself with an all-inclusive spread of Pacific Beach eats and locally-crafted artwork during the HeArt of PB Restaurant Walk on Garnet Avenue.
9/19
When it comes to stand-up comedy, Chelsea Handler is always ready to roast. See Handler tell anecdotes and skewer an assemblage of victims during her Balboa Theatre performance.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.
Courtesy of Vi at La Jolla Village
The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”
Courtesy of Vi at La Jolla Village
One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.
Courtesy of Vi at La Jolla Village
At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
August is San Diego at full volume. Summer crowds are still chasing sunshine, but the calendar belongs to locals who know this is when the city really shows off. One night you’re dancing under the stars, the next you’re watching thoroughbreds with a plate of oysters in hand, catching Broadway hits, wandering gallery exhibitions, or rallying on a downtown pickleball court. Whether you’re looking for live music, festivals, theater, food, or an excuse to spend as little time indoors as possible, these are the August events worth putting on your calendar.
On the heels of Cross Pollination II’s release, house musician Lane 8 will co-headline FNGRS CRSSD x Cross Pollination, a day of back-to-back grooves at Waterfront Park.
Cross coasts at the Civic Theatre for a jukebox musical rooted in family, coming of age, and blossoming talent in Alicia Keys’ Hell’s Kitchen, inspired by the 16-Grammy Award-winning singer’s NYC upbringing.
August 23
Jeff Goldblum is a classic man. In his show at The Rady Shell, Goldblum will accentuate his old-school charm with his Mildred Snitzer Orchestra and the San Diego Symphony Orchestra.
Photo Credit: Aaron Rumley
Theater & Art Exhibits in San Diego This Month
August 1–October 10
Explore gallery walls lined with artwork juried by acclaimed artist Paul Mpagi Sepuya and chosen by the Athenaeum Music & Arts Library for its esteemed 34th Annual Juried Exhibition.
August 7
As you already know, we adore San Diego. That’s why we’re assembling the city’s crème de la crème—including over 90 curated vendors—in Liberty Station for our annual Best of San Diego Party, presented by Pechanga Resort & Casino.
Helado Negro and Reyna Tropical each specialize in bilingual music, songs overflowing with proud markers of Latinx identity. Hear the ear-tingling transmissions from their collaborative LP at Epstein Family Amphitheater.
August 16
Country music superstars, proud Georgians, and close pals Jason Aldean and Luke Bryan are doubling down on their summertime stadium tour with a boot-stomping concert at Petco Park.
August 27–September 6
The one-woman play Eleanor—told via the eloquent perspective of Eleanor Roosevelt—will make a limited return to the North Coast Repertory Theatre.
More Fun Things to Do in San Diego This Month
Now Through September 3
For six straight Thursdays, downtown’s Fifth Avenue will shut down and become the city’s first-ever street-style pickleball event. Bring a paddle and enjoy DJs, a wellness market, and zero-proof drinks at Gaslamp Urban Pickleball.
August 8
Del Mar Thoroughbred Club’s newest foodie event, the buttery Turf & Surf Festival, offers a luxurious combo of land and sea, built for watching trackside with a loaded plate in hand.
August 22
For the first time since 2019, the free Chula Vista HarborFest will hit the shores of Bayside Park with a classic car expo, lucha libre showdowns, and the chance to meet a mermaid.
August 29
Celebrate the seven decades (and counting) spent upholding Point Loma’s coastal landmark during Cabrillo Under the Stars, a 21-plus fundraiser with bites, Beatles covers, and, best of all, twinkling lights.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.
Courtesy of North City Farmers Market
San Marcos
San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Meet the Local: Patricia Prado-Olmos
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.
“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!
