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2014 Best Restaurants voting is live until March 31, 2014, with 55 different categories
San Diego, CA – (March 18, 2014) San Diego Magazine, San Diego’s leading lifestyle publication, kicks off their annual Best Restaurants online voting. Anyone can vote for their favorite restaurants in 55 different categories until March 31, 2014, at http://sdmag.us/bestrestos2014.
Winners will appear on two separate lists: one list will announce the best restaurants as chosen through online votes; the other list will have San Diego Magazine’s dining critic Troy Johnson’s picks. Results will be published in the June 2014 issue.
This year’s categories are more comprehensive to include the span of the local food scene:
About San Diego Magazine
San Diego Magazine, the city’s leading lifestyle publication with an award-winning history, gives readers the insider information they need to experience the Best of San Diego’s® food, fashion, culture, business and lifestyle. For more information please visit sandiegomagazine.com, follow us at twitter.com/sandiegomag or like us at facebook.com/sandiegomagazine.
You're guaranteed to do well with any of our winners from last year's Best Restaurants poll
Restaurant Week is back, taking place from Jan. 19-26. You have eight delicious days to try 180 restaurants all over San Diego County. Each establishment is offering lunch, dinner, or both.
Dinners are three-course prix-fixe menus priced at $20, $30, $40 or $50; lunches are two-course prix-fixe menus of $10, $15 or $20.
Can’t make it to all of them? Fret not. We’ve got a manageable approach. A half-dozen participating restaurants had the distinction of finding themselves in the winner’s circle of last year’s annual Best Restaurants poll. Below we’ve given you a taste of their Restaurant Week offerings, with links to the full menu. Choose one of these spots, and you’re guaranteed to pick a winner.
Winner: Best View (Urban) (Critic’s Pick and Reader’s Pick), Best Mac’n’Cheese (Critic’s Pick 2019)
Dinner, $50
Choice of starters including lobster bisque and sweet potato agnolotti
Choice of mains including prime hanger steak and local roasted swordfish loin
Choice of desserts including citrus crème brulee and chocolate-praline bar
Winner: Best Salad (Critic’s Pick), Best Chilaquiles (Reader’s Pick), Best of the Best Casual (Runner-up)
Dinner, $50
Choice of share plate options including beef tartare, local ahi tuna crudo, or local mussels
Choice of pasta alla norma, pork Bolognese, or Maine lobster taglierini
Choice of several mains including braised pork barbacoa, pan roasted flat iron steak, or burger
Winner: Best Healthy Eats (Runner-Up), Best Vegetarian (Runner-Up)
Lunch, $20
Choice of four starters including green Romanesco, and broccolini and edamame
Choice of four mains including eggplant parmesan focaccia, farmer’s market salad, and oyster mushroom asado bowl
Dinner, $30
Choice of four starters including Delicata squash, and roasted brussels sprouts
Choice of four entrees including samosa chaat and creamy puttanesca pasta
Choice of two desserts: banana cream pie and warm berry crumble
Best Service (Runner-up), Best Italian (Reader’s Pick), Best Wine List (Reader’s Pick)
Lunch, $20
Choice of three primos including Solare classica Cesare and caldo freddo
Choice of four secondos including Italian sliders and scaloppini di pollo ai funghi
Dinner, $40
Choice of three antipastis including bruschetta alla mano and ciccia cruda
Choice of several secondis including gnocchi viola e asparagi and pesce del Giorno
Plus panna cotta all lavanda and a craft cocktail
Winner: Best View (Water) (Reader’s Pick)
Dinner, $40
First course choice of tortilla soup, macho salad, or mussels and clams “Michelada”
Choice four mains including cauliflower al pastor and roasted chicken “divorciadas”
Choice of three desserts: pineapple buttercake, churros calientes de la casa, or brownie tres leches
Winner: Best Brewery (Reader’s Pick)
Lunch, $20 (includes a beer)
Choice of three salads including Little Gem Caesar, Fruity Goat, and SoCal Superfood
Choice of several mains including a burger, bruschetta BLT, and The Angry Chicken
Dinner, $30 (includes a beer)
Choice of several starters including Jidori Wings, 4-Square Grilled Cheese, and Yellowfin ahi poke “nachos”
Choice of several mains including True Craft Burger, Stone Brewing Medianoche, and The Angry Chicken
Six Picks for San Diego Restaurant Week 2020
Coasterra | Photo by Found Creative Studio
From happy hours to hotel bistros, it's our annual (reader-selected!) picks for the best eats in town
San Diegans love food. We pledge allegiance to the fish taco, go nuts for farm-fresh salads, and are big on burgers. In fact, the bigger, the better. Stir-fry, Korean barbeque, sashimi, pho—the list goes on and on. Thousands of readers voted for their favorites, which we collected, compiled, taste-tested, and tallied. The result: an insanely delicious guide, with expert picks from food critic Troy Johnson. Here, the best of the best—and then some.
A NOTE TO OUR READERS: Accuracy is paramount. But we are a service publication, and the lists we print should inform people and help them decide where to spend their time and money. We don’t want this poll to show readers who has the biggest mailing list or marketing staff. We want it to show which restaurants the people like best. If a restaurant wins an obscene amount of awards, and it’s apparent that “ballot stuffing” has occurred, San Diego Magazine reserves the right to give one or all of their awards to other top vote-getting restaurants that make a little more sense in real life.
Cucina Enoteca Bucatini
Hearty Helping Cucina Enoteca’s bucatini combines guanciale, burnt cabbage leaf, tomato, chili, and pecorino. The pièce de résistance? The delicate hen egg to top it off.
Readers’ Pick: George’s at the Cove
Runner-up: Mister A’s
Critic’s Pick: Addison
Readers’ Pick: Searsucker
Runner-up: Cucina Urbana
Critic’s Pick: Prepkitchen
Readers’ Pick: Juniper & Ivy
Runner-up: Cucina Enoteca
Critic’s Pick: Juniper & Ivy
Readers’ Pick: Accursio Lota Solare Ristorante Italiano
Runner-up: Javier Plascencia Romesco Mexiterranean Bistro
Critic’s Pick: Jason Knibb Nine-Ten
Cucina Enoteca
Cucina Enoteca
Readers’ Pick: George’s at the Cove
Runner-up: Donovan’s Steak & Chop House
Critic’s Pick: Market Restaurant & Bar
Readers’ Pick: Monello
Runner-up: Baja Betty’s
Critic’s Pick: Mister A’s
Readers’ Pick: Brian’s 24
Runner-up: The Third Corner
Critic’s Pick: Starlite
Readers’ Pick: Grant Grill at the US Grant
Runner-up: Atoll Restaurant at Catamaran Resort and Hotel
Critic’s Pick: A.R. Valentien at The Lodge at Torrey Pines
Breakfast Pizza from Bread & Cie
Breakfast Pizza from Bread & Cie
Readers’ Pick: Bistro Sixty
Runner-up: Fish Public
Critic’s Pick: Urban Solace
Readers’ Pick: Extraordinary Desserts
Runner-up: Bistro Sixty (San Diego Desserts)
Critic’s Pick: Jsix
Readers’ Pick: MIHO Gastrotruck
Runner-up: God Save the Cuisine
Critic’s Pick: MIHO Gastrotruck
Readers’ Pick: Bread & Cie
Runner-up: Tender Greens
Critic’s Pick: Carnitas’ Snack Shack
Jsix rainbow beet terrine
Taste the Rainbow Tangerine, goat cheese, hazelnuts, and chicories come together in Jsix’s rainbow beet terrine.
The Marine Room
The Marine Room
Readers’ Pick: Café Bleu
Runner-up: Harney Sushi
Critic’s Pick: Puesto at the Headquarters
Readers’ Pick: The Marine Room
Runner-up: Mister A’s
Critic’s Pick: Cusp La Jolla
Readers’ Pick: Board & Brew
Runner-up: Corvette Diner
Critic’s Pick: Waypoint Public
Readers’ Pick: The Marine Room
Runner-up: The Wellington Steak & Martini Lounge
Critic’s Pick: Addison
Waypoint Public
Waypoint Public
Readers’ Pick: The Coyote Bar & Grill
Runner-up: The Patio on Lamont Street
Critic’s Pick: C-Level Lounge
Readers’ Pick: Oggi’s
Runner-up: Slater’s 50/50
Critic’s Pick: Diversions Lounge (Omni La Costa Resort & Spa)
Readers’ Pick: Searsucker Del Mar
Runner-up: Fish Public
Critic’s Pick: Avant
Readers’ Pick: Burger Lounge
Runner-up: Nicky Rottens Bar & Burger Joint
Critic’s Pick: Hodad’s
Readers’ Pick: Tender Greens
Runner-up: Sammy’s Woodfired Pizza
Critic’s Pick: Tender Greens
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Readers’ Pick: Rubicon Deli
Runner-up: Big Front Door
Critic’s Pick: Mona Lisa Italian Foods
Readers’ Pick: Sushi Ota
Runner-up: Harney Sushi
Critic’s Pick: Azuki
Readers’ Pick: Burger Lounge
Runner-up: Mezè Greek Fusion
Critic’s Pick: The Smoking Goat
Readers’ Pick: Pizza Port
Runner-up: Berkeley Pizza
Critic’s Pick: Buona Forchetta
Readers’ Pick: Café Sevilla
Runner-up: Searsucker
Critic’s Pick: Cucina Enoteca
Readers’ Pick: Rubio’s
Runner-up: The Brigantine
Critic’s Pick: TJ Oyster Bar
Readers’ Pick: Miguel’s Cocina
Runner-up: Puesto
Critic’s Pick: Lucha Libre
Readers’ Pick: El Zarape
Runner-up: Lucha Libre
Critic’s Pick: Las Cuatro Milpas
Readers’ Pick: The Kebab Shop
Runner-up: Bandar
Critic’s Pick: The Kebab Shop
Readers’ Pick: Solare Ristorante Italiano
Runner-up: Bencotto Italian Kitchen
Critic’s Pick: Bencotto Italian Kitchen
Readers’ Pick: Bleu Bohème
Runner-up: Tapenade
Critic’s Pick: Bellamy’s
Readers’ Pick: Cafe Athena
Runner-up: Mediterranean Cafe
Critic’s Pick: Cafe Athena
Solare Ristorante Italiano
Mangia, Mangia! Solare’s Italian menu includes the creamy black truffle risotto (left) and house-made gnocchi with San Marzano tomato sauce (right).
Readers’ Pick: Oscar’s Mexican Seafood
Runner-up: El Zarape
Critic’s Pick: Romesco Mexiterranean Bistro
Readers’ Pick: Royal India
Runner-up: Bombay
Critic’s Pick: Surati Farsan
Readers’ Pick: Del Mar Rendezvous
Runner-up: Mandarin House (La Jolla)
Critic’s Pick: Spicy City
Readers’ Pick: Sushi Ota
Runner-up: Shimbashi Izakaya
Critic’s Pick: Wa Dining Okan
Readers’ Pick: Amarin Thai
Runner-up: Koon Thai Village
Critic’s Pick: Amarin Thai
Readers’ Pick: Roppongi
Runner-up: Del Mar Rendezvous
Critic’s Pick: Sipz
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food pic by someone
Readers’ Pick: Le Bambou Restaurant
Runner-up: Pho Hoa
Critic’s Pick: Saigon on Fifth
Readers’ Pick: Manna
Runner-up: Tofu House
Critic’s Pick: Do Re Mi
Readers’ Pick: Tita’s Kitchenette
Runner-up: Zarlito’s
Critic’s Pick: Tita’s Kitchenette
Readers’ Pick: Royal India
Runner-up: Sipz
Critic’s Pick: Punjabi Tandoor
Readers’ Pick: Phil’s BBQ
Runner-up: Abbey’s Real Texas Bar-B-Q
Critic’s Pick: Yakitori Yakyudori
Readers’ Pick: Ruth’s Chris Steakhouse
Runner-up: Donovan’s Steak & Chop House
Critic’s Pick: Cowboy Star Restaurant and Butcher Shop
Donut Bar
Donut Bar
Readers’ Pick: Pacific Beach Fish Shop
Runner-up: The Brigantine
Critic’s Pick: Mitch’s Seafood
Readers’ Pick: Donut Bar
Runner-up: V.G. Donut & Bakery
Critic’s Pick: Donut Bar
Readers’ Pick: Snooze
Runner-up: Fig Tree Cafe
Critic’s Pick: Tractor Room
Readers’ Pick: Monello
Runner-up: Snooze
Critic’s Pick: Café Chloe
Craft & Commerce
Craft & Commerce
Readers’ Pick: Village Vino
Runner-up: Cucina Enoteca
Critic’s Pick: Addison
Readers’ Pick: Old Town Saloon and Cocktails
Runner-up: West Coast Tavern
Critic’s Pick: Craft & Commerce
Readers’ Pick: Swell Cafe
Runner-up: Better Buzz
Critic’s Pick: Caffé Calabria
Readers’ Pick: Stone World Bistro & Gardens
Runner-up: Karl Strauss
Critic’s Pick: Stone World Bistro & Gardens
Readers’ Pick: Village Vino
Runner-up: Wine Steals
Critic’s Pick: Village Vino
Readers’ Pick: Slater’s 50/50
Runner-up: Hamilton’s Tavern
Critic’s Pick: Hamilton’s Tavern
Many Americans still think bright red tuna means it's fresher (it's not)
You know the tuna I’m talking about. It’s easy to mistake for a cube of watermelon. It’s the color of a Lyft logo. Appears to be glowing a vibrant, tantalizing purity. Tuna that bright red or pink means it’s… what, extremely fresh? Bursting with nutrients?
Nope. It means it’s got carbon monoxide.
I thought this was widely known, but a chef recently told me very few of his staff members were aware of this, and almost none of his customers. So, especially with the recent proliferation of poke joints, I thought I’d be helpful with this PSA of sorts.
Bright red or pink tuna means it has been gassed. In its natural state, fresh tuna is dark red, almost maroon, sometimes even chocolatey-looking.
Don’t worry, you most likely will have no ill effects from eating gassed tuna, according to the FDA. They have deemed carbon monoxided tuna as GRAS (Generally Regarded As Safe), though the practice is banned in Japan, Canada, and the EU. Plus, there is carbon monoxide in barbecue (given off by wood smoke).
But here’s why I personally tend to back away when I see bright red or pink tuna:
1. IT’S MUCH HARDER TO TELL IF IT’S FRESH OR NOT.
It can be left out for days and it will not turn brown. In one study, the University of Florida found that carbon monoxided tuna kept its bright red color for 11 days in the fridge. “The carbon monoxide actually hides the quality of a fish,” says Tommy Gomes, fifth-generation San Diego fisherman, host of The Fishmonger on Outdoor Channel, and owner of seafood shop Tunaville in Point Loma. “It’ll make a poor-quality fish pretty like a rose. I’ve seen them take an old piece of brown tuna [and] put the gas on it, and it comes out looking like cherry lemonade.” The gas also masks the smell of old tuna (which is one way you can tell if tuna’s getting past its eat-by stage). “Since there’s no smell, it falsifies the freshness,” Gomes explains.
2. I TRUST GOVERNMENT HEALTH ORGANIZATIONS, BUT ALSO RECOGNIZE THEY’RE NOT PERFECT.
The 1992 USDA food pyramid suggested carbs should be the bulk of our diet (they corrected that in 2005 and 2011). The government approved the fat substitute Olestra, which gave people all sorts of tummy issues. Margarine and other trans fats were also approved, then banned in May 2019. There are some smart humans in the government, but even geniuses make mistakes. So I tend to go with my gut: tuna in its natural state, or tuna treated with carbon monoxide? Easy choice.
So why gas tuna at all? Because of us. Consumers don’t like brownish fish. Tuna oxidizes quickly. It’s difficult for tuna fishermen and women to get it to market quick enough before it turns that brownish or chocolatey color. Customers erroneously think all brownish-looking fish is old or bad and will pay more for “fresher-looking” fish. So in the 1990s, the FDA allowed companies to gas the tuna and keep it artificially bright red for long stretches at a time.
“There’s nothing wrong with a hot chocolate–looking tuna loin,” says Gomes. “But, here in America, we want [it] seared on the outside, rosy pink on the inside.”

Gassed tuna is also often imported and less inexpensive than fresh, un-gassed tuna, says Gomes. “So, to be fair and honest,” Gomes acknowledges, “for families on a budget, gassed tuna is one of the best alternatives out there for frozen seafood.”
In the New York Times article cited above, a sushi restaurant owner reported his sales of tuna tripled when he started using gassed tuna. So that’s obviously good for the small business owner, as well as grocery stores. Food waste is a massive epidemic—the US throws out about half of edible seafood. If gassed tuna gets Americans to eat perfectly edible tuna they otherwise might throw out, that’s a step in a good direction.

But it’d be better if we as consumers knew that fresh, non-gassed tuna is supposed to be dark red or maroon—not bright red or watermelon pink, like a majority of the tuna I’ve seen at local poke shops. Ideally, we would look at a piece of bright red/pink tuna and think “Oh, hey there, carbon monoxide.”
The most important things about buying tuna is to trust the source (whether grocery store, fishmonger, or sushi joint). It also should be shiny and somewhat translucent, and not have slime or an off-smell.
Long live maroon tuna.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.
From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.
While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.
The Growing Importance of Biotechnology
In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.
Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.
This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.
The Hidden Infrastructure Behind Discovery
Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.
Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.
When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.
Why Discovery Depends on More Than Researchers Alone
As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.
Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.
As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.
Why Science Is Reaching Wider Audiences
One of the most notable developments in recent years has been the growing public fascination with science and human biology.
Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.
The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.
One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.
As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.
As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.