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We're back to help tell the stories of our indie bookstores with some good old-fashioned bribery—join the club today
CH + SDM Book Club
No one ever died thinking “I shoulda read less.”
CH Projects x San Diego Magazine Book Club is back, and mutated. Our life goal now: indie bookstores and good, old-fashioned bribery.
SDM’s gonna tell the stories of our city’s indie bookstores. Those fantastic culture beasts. And CH Projects will dole out bribes for you to walk into one of them, browse your brains out, and buy something from a well-read neighbor. Nothing against online supermega retailers and their one-click seducery. We just think local bookstores should be obsessively supported and exalted.
Please visit one of the participating local, indie bookshops listed below. Keep your receipt, snap a photo, and email it to us at [email protected].
We’ll randomly select one member every three months to win a $200 gift card to Craft & Commerce.
Don’t matter if your vice is literary nonfiction or eyelid-sweat romance smut. All books are equal under the eyes of the bribe.
Support indie bookstores. Our holy word churches. Join the club.
A sincere thank you,
CH Project & San Diego Magazine
Point Loma
1026 Rosecrans St.
San Diego CA 92106
619-226-2601
La Jolla
7812 Girard Ave.
La Jolla CA 92037
858-454-0347
Del Mar
1555 Camino Del Mar, Suite 114
Del Mar, CA 92014
858-925-7078
East Village
921 E St.
San Diego, CA 92101
North Park
3793 30th St.
San Diego, CA 92104
619-501-7466
South Park
3010-B Juniper Street
San Diego, CA 92104
619-795-3780
Coronado
1007 Orange Ave.
Coronado, CA 92118
619-435-0070
Barrio Logan
950 South 26th St.
San Diego, CA 92113
619-775-4040
Join us for our inaugural Book Club where we'll read, discuss and mull over the books that have shaped our lives—all while supporting our local shops
CH + SDM Book Club
Books are Airbnbs for your brain.
Thanks for wanting to join our literary side hustle: the CH Projects and San Diego Magazine Book Club. It’s a clunky name, but it’s ours.
We created this club because we believe in the regenerative power of independent bookstores. And the power of a well-chosen cluster of words to shift whole lives. The club will be based around the books that shaped our own.
To join this sexy book club, enter your information in the form below. As esteemed members, you’ll be the first to know each month’s selected book. Expect to receive an email soon announcing the October book.
We also announce each month’s pick in San Diego Magazine. We encourage you to subscribe (this is also a scheme to support local media and creatives).
Please visit one of the participating local, indie bookshops listed below to get your copy. Keep your receipt, snap a photo, and email it to us at [email protected].
We’ll randomly select one member each month to win $300 to any Consortium Holdings Projects establishment (Born & Raised, Neighborhood, Polite Provisions, Ironside, Craft & Commerce, Part Time Lover, Fortunate Son, etc.).
More details to come.
A sincere thank you,
Consortium Holdings Project & San Diego Magazine
Point Loma
1026 Rosecrans St.
San Diego CA 92106
619-226-2601
La Jolla
7812 Girard Ave.
La Jolla CA 92037
858-454-0347
Del Mar
12843 El Camino Real, Suite 104
San Diego, CA 92130
858-925-7078
North Park
3793 30th St.
San Diego, CA 92104
619-501-7466
South Park
3010-B Juniper Street
San Diego, CA 92104
619-795-3780
Coronado
1007 Orange Ave.
Coronado, CA 92118
619-435-0070
Barrio Logan
950 South 26th St.
San Diego, CA 92113
619-775-4040
Check back soon for the latest.
Jennifer Egan joins us for an IG Live to talk about her award-winning novel which kicked off the CH + SDM Book Club
Jennifer Egan
Pieter M. Van Hattem
The Pulitzer-winning author of A Visit from the Goon Squad, Jennifer Egan, joined SDM content chief Troy Johnson for an IG Live to talk about her award-winning novel, which kicked off the CH + SDM Book Club.
We’re kind of geeked.
When we started this book club with Consortium Holdings Projects, we were just two companies with a shared affinity for books that have the power to shape lives. Now, we’re 1,000+ members strong, breaking down a novel’s themes with the author herself.
Jennifer Egan does not like to go backwards in time. She likes to go forward and she has been gracious enough to go backwards 10 years to A Visit From the Goon Squad, which was her amazing, visceral, beautiful book. She’s written a ton.
In fact, she just released a new one, The Candy House, which Obama said was one of his favorite reads of the summer. Watch the full conversation above, or read the condensed transcript below, which highlights some of our favorite moments.
I wouldn’t say that [Goon Squad] is a rage against the machine, but you show a little trepidation about the machine. And social media…
I’m kind of an incompetent machine. I think about a new device and I think how long will it take me to be able to use it and how much will I screw it up? But I have nothing inherently against any of it.
I was reading about your process of writing, which is fascinating and a bit luddite too.You write everything out by hand?
I write by hand for fiction [because] fiction requires a connection with my unconscious, with the part of me that is not thinking and not critiquing the part of me that in some ways can surprise myself and handwriting. And by that I really mean cursive because printing doesn’t do it. But cursive seems to activate that part of my brain, and it has some additional advantages. I can’t really read it very well because my writing is appalling. And so again, I don’t have that urge that I think we all have when we look at a screen to like back up and make it better, I can’t do that. And it seems that I get into a less thought driven state of mind in which I can enact a kind of improvisation on the page. And that’s what leads to my best material.
Athletes get that way… performers get that way … they talk about it being a flow. Where you’re so engrossed and you don’t have the backspace button, the only way through it is forward, right?
Absolutely. And what you said about the only way forward is actually really important because I don’t do much editing at all as I write. Most importantly, I don’t read over what I’ve written until the next day, and I do that basically just to reenter that flow.
In [the first couple pages of] Goon Squad, Sasha is staring at a purse, which is sitting on the floor in a bathroom… and she’s listening to somebody pee. It’s so imperfectly human… How do you come up with those first [scenes] and how do you know when you found them?
For me, starting with a physical environment is a crucial part of the process because I want to sort of be in a sensory environment [or] space where someone is observing sensory details of a physical environment. Then the question is, who is making these observations? Who is perceiving the woman peeing or anything else that is the beginning of a character? And then what does that person do or who else is there? And now we have the beginning of more characters and action.
In that particular case… there was a corollary from my own life, which is that I was in a hotel bathroom; I did see a wallet. And what it evoked for me was one of too many memories of having actually been robbed. I saw that wallet and I thought, Oh my God, someone’s gonna take it. And then I thought, Well, I’m the only one here. I’m obviously not gonna take it. But in general, I don’t write about my own life. And what I’m most curious about is a point of view opposed to mine. So if I’ve been robbed… what’s it like to be the one who steals the wallet and my curiosity was provoked.
It seems to me you love imperfection [and] fallibility of humanity. Every character lives with myriad flaws in Goon Squad yet they’re not unlovable… you have so much compassion for them.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
San Diego Magazine's Private School Guide 2026
NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!
Enrollment: 100
Grades: K – 8
Tuition: $30,000
Deadline: Rolling
Gender: All-inclusive
Details Nonsectarian
Open House Tours by appointment

12285 Oak Knoll Road • Poway, California 92064
858-679-5744 • [email protected] • thenewbridgeschool.com