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Shop Here: Boutonné

The latest addition to the new, hipper Flower Hill Promenade is Boutonné (from the French for button, meaning buttoned up or well-put-together). Started by self-taught designer and native San Diegan Erin Pechtel, 31, the brand offers handcrafted leather totes and accessories in gender-neutral, everyday styles meant to stand the test of time. “I am really […]

Shopping: Leather

Calling all watch lovers! San Diego-based leather company DaLuca Straps recently opened a storefront and workshop in the historic Mission Brewery Plaza. Founder Daniel Luczak, 27, began collecting watches when he was a kid. A passion soon emerged. Today the company’s bestsellers include custom-made belts and watch straps designed with material from vintage European ammunition […]

Rustic Glamour

Farmhouse woods and Southern cooking meet vintage crystal and gilded stemware in this fancy-casual feast.

Storybook Soirée

Woodland fairies, floral crowns, and snowflakes made from old book pages create a dreamy setting, based on a beloved children’s tale.

Traditional Elegance

Winter white florals, calligraphy place cards, and sparkling rosé make for a festive candlelit affair.

Shop Here: Everyday California

At the new Everyday California storefront, owners Mike Samer and Chris Lynch are operating much more than a kayak tour company. There’s the always-evolving line of tees, hats, and newly added sweatshirts—all sporting their signature bear, Brutus, a playful take on our state flag mascot, standing upright with surfboard in hand. And while the store […]

New Service: Personal Shopping

If your naughty or nice list is getting a little long, have a professional do the shopping. Fashion Valley is offering a new service that functions either as a concierge, doing the legwork for you, or an escort, guiding you around the mall. The team is made up of industry vets who could easily outfit […]

Accessories: Handmade Jewelry

Southwestern influences with fringe and silver details have been recently spotted on the runways, from Chanel’s Dallas-inspired collection to Ralph Lauren’s classic aesthetic. For a local take, we love these delicate stackable bangles by Hillcrest resident Julia Parker. Hammered, smooth, or textured—these handmade bangles never need to leave your wrist. The delicate look is perfect […]

Documentary: Advanced Style

Documentary: Advanced Style Photo by Ari Seth Cohen N.Y.C.-based blogger Ari Seth Cohen made a name for himself phoptographing stylish matrons wearing hats and gloves, posing on chaise longues. His blog and subsequent book, Advanced Style, has been lauded among the cultural and fashion elite. Now it’s the Del Cerro native and Patrick Henry High […]

Funky and Functional

If  any aspect of your living space needs a colorful makeover, head to North Park’s new home store, Kaleidoscope. Its vibrant kitchenware, home accents, and gift items run the gamut from bright oven mitts and spatulas to felt birdhouses and hipster socks with cool catchphrases, all at super-reasonable—I-think-I-need-10-of-these reasonable!—prices. The average price tag is $10. […]

Too Cool for School

It’s that time of the year again! Get your mini fashionistas ready for the school year.

Shopping: Capri Me

This chic new boutique, owned by Little Italy resident and footwear designer Diana Carolina, features its namesake Azzurra Capri handmade leather sandals decorated with Swarovski crystals. Carolina saw a need for a luxury sandal store, since San Diegans go open-toed year round. The shop is the brand’s first storefront and also sells resortwear by Minnie […]

Creative Caption

At Caption Boutique & Gallery downtown, owner and artist Frenses Perey, 34, was inspired by the time she spent studying abroad. “I loved how Italy had shops that were more like an artist’s studio with a showroom,” says Perey, who chose her East Village locale because she liked the “urban vibe.” Caption offers mostly local […]

Present Perfect

A new La Jolla boutique is making gift-giving a much more stylish affair. Launched in March, Hi Sweetheart is a treasure trove of giftables, ranging from colorful kitchenware and delicate jewelry to coffee table books, letterpress stationery, and unique baby items. Owner Molly Rossettie, an Orange County native who recently relocated to near-home turf after […]

Luxe Design, Locally Sourced

West Elm just got even cooler with the unveiling of West Elm Local, a new in-store concept that supports local artists and designers.

Haute Headgear

Whether you’re a routine bettor or a racetrack novice, everyone knows Opening Day at Del Mar (July 17) is all about the hats. Enter local milliner Jill Courtemanche, whose artful designs have graced the heads of Yoko Ono, Donatella Versace, and Princess Mary of Denmark. Her Solana Beach brick-and-mortar offers a variety of styles, made […]

Shady Baby

SD-based sunglass company Ro.Sham.Bo Baby is making sure that even our littlest San Diegans cruise the outdoors in style. Most UV damage occurs during childhood, and babies are especially at risk due to their undeveloped corneas. These dark lenses protect them by blocking 100 percent of UVA/UVB rays. The company is the brainchild of Pacific […]

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San Diego, CA