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Charitable SD FEBRUARY 4, 2013

Monday Morning Good News: February 4

Rady Children’s Hospital Rady Children’s Hospital-San Diego announced “The Campaign for Rady Children’s,” care for the sick and injured children of San Diego, had raised a grand total of $229,034,143 to care for the sick and injured children of San Diego. This total not only exceeded the original $220 million goal, it surpassed a second […]

Monday Morning Good News: February 4
Monday Morning Good News: February 4

Rady Children’s Hospital

Rady Children’s Hospital-San Diego announced “The Campaign for Rady Children’s,” care for the sick and injured children of San Diego, had raised a grand total of $229,034,143 to care for the sick and injured children of San Diego. This total not only exceeded the original $220 million goal, it surpassed a second goal to raise $5 million more by December 31, 2012. A wide range of support from a huge cross section of San Diego made the Campaign’s incredible success possible. Tracy and Trevor Hoffman were the honorary co-chairs of the Campaign.

The International Bipolar Foundation hosted a luncheon on Jan. 24 at the Estancia La Jolla. Informant Mark Whitacre, the 1990’s whistleblower in the Archer Daniels Midland price-fixing conspiracy was the guest speaker. Whitacre was the FBI’s key informant in the case against the company. The movie, “The Informant” starring Matt Damon is based on the real-life story of Whitacre, has bipolar disorder. Muffy Walker, founder and president of IBPF, greeted the guests and thanked them for their support.

Monday Morning Good News: February 4

Muffy Walker

Monday Morning Good News: February 4

Trevor Hoffman and Susan Taylor

The Beat Goes On, a social media campaign to raise money for Scripps heart care program, is happening at noon today. The campaign that has been going on for the past month, will end with a swim in a dunk tank by future Hall of Fame Major League Baseball pitcher Trevor Hoffman and event organizer Susan Taylor. If the goal of $50,000 in donations is met (minimum $10 each), Hoffman will see if he can dunk Taylor, dressed for the occasion in a human heart costume. If $100,000 is raised, Taylor will get a shot a dunking Hoffman.  Padres ‘broadcaster Bob Scanlan is the emcee for the noon event which will also include Scripps employees who’ve donated to the cause, and a chance at dunking Scripps President and CEO Chris Van Gorder. Click here to make a donation »

The 28th Annual YMCA Living The Dream Award  Breakfast was held on Jan. 18 at the Town and Country Resort. The event honored the life and work of Dr. Martin Luther King, Jr., was hosted by the Jackie Robinson Family YMCA. The Reverend Dr. Otis Moss, Jr., pastor emeritus at Cleveland’s Olivet Institutional Baptist Church, was the Keynote Speaker. Moss is a member of the White House Advisory Council on Faith-Based and Neighborhood Partnerships. He worked with both Martin Luther King, Jr. and Martin Luther King, Sr.

Words Alive is launching a Family Literacy Program in 2013 which will support parents in the crucial role of teaching their children about language and literacy development, as well as providing them with the tools – books and activities – that will help them engage their child in early reading activities … Hearts, Hats and Heels, a Valentine’s Luncheon benefiting Kids Korps USA is being held on Feb. 6 at the Rancho Santa Fe Country Club.

American Heart Association’s 10th Anniversary Go Red For Women Luncheon is being held on Feb. 8 at the Hilton La Jolla Torrey Pines. The Official National Wear Red Day Lighting Ceremony/Go Red For Women Campaign kick-off was held on Jan. 31 at UC San Diego Sulpizio Cardiovascular Center, the major sponsor of this year’s luncheon. Fashions by Zandra Rhodes will be presented.

Monday Morning Good News: February 4

Tristan Prettyman

A fundraiser benefiting ALS Research (Lou Gehrig’s disease) was held on Jan. 19 at the Hyatt Regency La Jolla Aventine. “Flying for a Cure – Reach New Heights to Cure ALS” featured a concert honoring retired Captain John Constans and his personal battle with ALS. The theme was created based on Constans’ 30 year career as a Navy, PSA and US Airways pilot. The evening led off with the Paul Cannon Band and featuring an exclusive performance by internationally acclaimed musician and San Diego native Tristan Prettyman and raised $90,000 for ALS Research.

Rolling Readers has received funding to expand its programs to help low-income, at-risk children enjoy reading and will start at Felicita Elementary School. “We’re looking forward to our expansion into the North County and inspiring at-risk students to love reading, said Theresa Tolentino, Program Director for Rolling Readers … The Downtown San Diego Partnership received an $1,800 contribution from American West Community Bank to support the Movin’ Home Program. American West understands our need to seek opportunities to assist organizations who are doing important work in San Diego,” said Steve Espino, Senior Vice President/Market Manager for AmericanWest.

Monday Morning Good News: July 22

Joyce Glazer

Voices for Children has received several gifts and grants totaling $210,000 to support foster child advocacy in San Diego. The grantors are the San Diego County Board of Supervisors, Walmart Foundation’s California State Giving Council, McCarthy Family Foundation, Samuel and Katherine French Fund, In-N-Out Burger Foundation, Bank of America Charitable Foundation, and the Highland Street Foundation. Allof these funds support “Serve Every Child” vision to expand its CASA Program, through which it empowers volunteer advocates to help the Court determine and implement decisions that are in the best interest of the foster children they represent.

Please send items of interest to Joyce Glazer at [email protected].

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Charitable SD JULY 22, 2026

In Photos: San Diego’s Scoop Ice Cream Festival

The beloved annual festival raised a record-breaking $60,000 for Feeding San Diego

In Photos: San Diego’s Scoop Ice Cream Festival
Photos Courtesy of Scoop Ice Cream Festival

More than 6,000 ice cream lovers devoured tasty treats at this year’s Scoop Ice Cream Festival for a great cause. The event on June 28 launched an ongoing partnership with Feeding San Diego and raised $60,000, or enough to provide 120,000 meals to San Diegans facing hunger. 

See photos from the night below.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD JULY 21, 2026

12 Charitable Events to Attend in August

Here’s where to celebrate, connect, give back, and make a difference this month

12 Charitable Events to Attend in August
Courtesy of Las Patronas

August 1: Curebound Cancer Challenge 

Raise money for cancer research while you work out at the Curebound Cancer Challenge. Fundraisers will cycle along the San Diego coastline, run a 10K on the UC San Diego campus, and participate in group spin, yoga, and strength classes. 

August 1: Club Masterpiece: One Haute Havana Night

Patrons of the Prado will channel 1950s Havana at this year’s Masterpiece Gala. Club Masterpiece: One Haute Havana Night will raise money for Balboa Park cultural institutions and will include a special honor for philanthropists Joan and Irwin Jacobs. 

August 3: CaddyHack Golf Festival 

Golfers will tee off to support Boys to Men Mentoring at the CaddyHack Golf Festival. Celebrating its 10th anniversary this year, the charity golf tournament will include golf, music, food, and fun at Fairbanks Ranch Country Club. 

August 7: Music By Eras Fundraiser for TERI Campus of Life

Acclaimed San Diego musicians will join together to support TERI’s programs and services for individuals with intellectual and developmental disabilities. The Music By Eras performance at TERI’s Bornemann Theatre will feature artists Whitney Shay, Jesse Ray Smith, Lauren Leigh, and Will Stucky. 

August 8: 80th Annual Jewel Ball 

Las Patronas will recreate the magic of Venice at its 80th annual Jewel Ball. Las Patronas has spent the entire year preparing for the event, as well as raising money to support nonprofit organizations across San Diego County. 

August 14: Shelter to Soldier Be the Light Gala

Help Shelter to Soldier train rescue dogs to be psychiatric service animals for local veterans at the 14th annual Be the Light Gala aboard the USS Midway Museum. The gala will include silent and live auctions, dinner, dessert, and appearances by canine ambassadors and veteran recipients. 

August 15: Haute with Heart Fashion Show 

St. Madeline Sophie’s Center will celebrate its “hidden diamonds” at its 48th annual Haute with Heart Fashion Show. The lively event at the Hilton San Diego Bayfront will include a pre-luncheon reception, live music, a live auction, a stunning fashion show, and surprise entertainment to benefit the nonprofit’s programs for adults with intellectual and developmental disabilities.

August 15: Symphony at Salk’s Concert Under the Stars

The Bacon Brothers will perform with the San Diego Symphony at this year’s Concert Under the Stars. Now in its 30th year, Symphony at Salk supports research in areas such as cancer, Alzheimer’s, wellness, and agriculture. 

August 22: SummerFest Gala 2026

La Jolla Music Society supporters will enjoy an evening of exclusive performances at its SummerFest Gala 2026. The event at the Museum of Contemporary Art San Diego will raise money for La Jolla Music Society’s artistic, learning, and engagement programs. 

August 28: 2026 Alpha Project Golf Tournament 

Tee off to help San Diegans facing homelessness at Alpha Project’s 16th Annual Charity Golf Classic. The four-person scramble at the Rancho Bernardo Inn Golf Resort and Spa will support the Alpha Project’s housing, employment, recovery, and support services. 

August 29: Relay for Life of San Diego

Walkers will join forces to celebrate cancer survivors and remember those who lost their fight at the annual Relay for Life of San Diego. The 24-hour relay at Liberty Station NTC Park is part of a global network of similar events that raise money for the American Cancer Society. 

August 29: A Night United: Illuminating the Way

United Way of San Diego County will host its A Night United: Illuminating the Way gala at Eve, an event destination on San Diego Bay. The elegant evening will benefit UWSD’s mission to improve lives and strengthen communities across the region. 

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD JUNE 24, 2026

Luma Initiative Creates Community Through Strength & Resilience 

Inspired by her own experience, founder Elena Barbour has set out to help struggling women thrive

Luma Initiative Creates Community Through Strength & Resilience 
Courtesy of Luma Initiative

Divorce, adjusting to single motherhood or coparenting, and the unexpected adjustments that come with it can turn even the most put-together woman’s life upside down. For many, these shifts trigger a profound loss of identity as that chapter of life officially comes to an end. 

While Elena Barbour was navigating a divorce and raising two young children, other women in her circle shared similar experiences—one, a high-powered attorney, said divorce was the hardest thing she’d ever gone through. Barbour realized that women like them who’d gone through divorce, separation, or trauma needed support, but unless they qualified for low-income assistance or could pay top dollar for private services, there weren’t a lot of options. That led to the creation of the Luma Initiative, a nonprofit organization that aims to connect women with the practical resources needed to rebuild after a major life transition. The organization is currently developing its programming and plans to open to its first (already full) three-month cohort of women this fall. 

Monima Wellness Center in San Diego offering mental health services and recovery

“I consider myself a very strong, competent woman, but what I went through shook me,” Barbour says. “[There were] all these things that I did not expect, and that a lot of people looking from the outside couldn’t see necessarily. It was hard to relate. And I found that after coming out of this divorce, I needed to reshift my community a little bit because the challenges and the life stage of where I was compared to where they were now was just so different—even though I was surrounded by people, I felt very alone. 

Courtesy of Luma Initiative

“So [we’re] trying to create that sense of community in this place for women to be like, ‘All these women are going through something similar and when I talk with them, I don’t feel so alone and I can let go of some of the negative feelings I’m feeling, and I can […] start to rebuild.’”

Luma Initiative’s program will include licensed therapist-guided support groups, and support via financial literacy advisors, life coaches who specialize in career building, and family law attorneys, plus therapeutic yoga at sister business Luma Yoga. They’ll also work with other nonprofit organizations as needed to create a “one-stop, well-rounded, holistic approach to supporting women who are going through this really big transition of life,” Barbour explains.

San Diego nonprofit The Junior League of San Diego featuring volunteers holding a sign

Barbour says Luma Yoga Studio in Little Italy will serve as Luma Initiative’s physical base, transforming into a familiar community-centered home away from home where women can feel safe. She leaned into yoga and the breathwork, meditation, and mindfulness that often come with the practice to get through tough times, and carries those tools with her “off the mat.” She hopes that other women will find that same sense of nervous system regulation. She emphasizes that Luma Initiative and Luma Yoga work as an ecosystem that provides both wellness and tangible support.   

“The goal with Luma Initiative will be to help these women come back to themselves and their identity through community, and use community as a platform to rebuild,” she says. 

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Studio S FEBRUARY 26, 2026

Chef Aidan Owens Thinks Your Fish is Boring

The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again

Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.  

When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.

I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.    

Courtesy of Herb & Sea

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”

Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.

Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.

His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

Courtesy of Herb & Sea

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts. 

“Why would we outsource when it’s all here?” Owens asks.

Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.

Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Courtesy of Herb & Sea

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar. 

Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”

He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.” 

To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.

What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”

Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

Courtesy of Herb & Sea

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.

It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.  

Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.

“We aren’t saving lives. We’re feeding people good food,” he says.

And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.

No buzzwords required.

Charitable SD JUNE 23, 2026

6 Charitable Events to Attend This July

Here’s where to celebrate, connect, give back, and make a difference this month

6 Charitable Events to Attend This July
Courtesy of Make-A-Wish

July 11: USD Wine Classic

Enjoy tastings from more than 20 wineries and gourmet bites at the University of San Diego Wine Classic. The all-inclusive annual event benefits USD’s Alumni Endowed Scholarship Fund, and to date has raised more than $1 million. 

July 18: The Pride 5K Run & Walk

Around 1,700 runners and walkers will hit the streets of Hillcrest for the The Pride 5K Run & Walk, before the Pride Parade. The long-running community favorite is a highlight of Pride Week and raises money for San Diego Pride and the LGBT Center’s Youth Housing Project. 

July 20: Brendan Nordholm Make-a-Wish Golf Classic

The 37th annual Brendan Nordholm Make-A-Wish Golf Classic will tee off at The Crosby National Golf Club at Rancho Santa Fe Golf Club. The 18-hole tournament, followed by a reception, will help the organization grant wishes for local families. 

July 23: Foundation for Developmental Disabilities Christmas in July 

Help the Foundation for Developmental Disabilities celebrate its 40th year at its Christmas in July fundraiser at Koi Zen Cellars. The festive evening marks the start of FDD’s annual Season of Sharing and guests are encouraged to bring a new, unwrapped toy to donate. 

July 25: Caring, Sharing & Champagning Fundraiser 

Operation For HOPE Foundation’s ninth annual Caring, Sharing & Champagning Fundraiser will kick off with a charity shopping spree for household essentials for survivors of domestic violence and their children. Guests will then be treated to champagne, espresso martinis, and light bites at a private residence in Rancho Santa Fe.

July 25: The Doan Foundation’s Fourth Annual Gala Fundraiser

The Doan Foundation will host a formal fundraising dinner to benefit underserved youth and emerging creatives. The organization’s fourth annual Gala Fundraiser will feature a live performance by R&B artist Amanda Perez, other performances, scholarship awards, and inspiring stories.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD MAY 27, 2026

The Princess Project Dresses Local Prom-Goers for Success

The 24-year-old nonprofit helps teens celebrate the milestone while promoting fashion sustainability

The Princess Project Dresses Local Prom-Goers for Success
Courtesy of the Princess Project

Prom is a rite of passage for high schoolers, but a flashy new dress can cost hundreds of dollars. The Princess Project helps girls cut costs while promoting fashion sustainability. The nonprofit collects new and gently used formal dresses and accessories throughout the year, then when prom season rolls around, launches pop-up boutiques where girls can shop for their dream dress at no cost. The only criteria is they have to be a high school student who’s going to prom. 

The Princess Project started in San Francisco in 2002 with a small dress drive. The movement grew exponentially over the years, and expanded to San Diego in 2008. Today, it’s headquartered at Parkway Plaza in El Cajon and has chapters in San Francisco, Silicon Valley, and Sonoma. 

San Diego nonprofit thrift store Sharia's Closet in College Area featuring founder Shamine Linton

“We really want to celebrate teens, make them feel good about themselves, and save them some money because it costs a lot to go to prom. This is one way that we can help alleviate the cost,” says Karen Martin-Spellerberg, corporate board chairman and head of the San Diego chapter. “There’s no financial requirement to come get a dress with us because we are all about everybody being equal and having the same opportunity.” 

The experience is more than just picking out a dress, says Martin-Spellerberg. The Princess Project works to create a bubble of inclusiveness and confidence, where all shapes and sizes are celebrated, and all comments are positive.

Courtesy of the Princess Project

In the months leading up to prom season, teens can book an hour-long appointment at the Parkway Plaza location to try on dresses and accessories, which they get to keep. Volunteers act as personal shoppers, curating an experience unique to each kid. This year, the Princess Projects also brought dresses to eight library branches throughout San Diego County to reach girls who couldn’t make it to the main event. 

Because the Princess Project relies on donations, they often do not receive enough dresses in “fringe sizes” (00-2 and 14 and up), so they hold fundraising events to purchase new dresses in those specific sizes to maintain an inclusive range. Its signature $5 Dress Sale Fundraiser event will take place on May 30-31 at Parkway Plaza, where non-prom dresses (cocktail, casual, business) donated throughout the year are sold for a minimum $5 donation per dress. All proceeds from this fundraiser are used to purchase the understocked sizes. 

“We’ve got dress drop off sites throughout San Diego County and people sometimes will donate dresses that are non-prom—sometimes they’re cocktail, casual, summer, business. So, what happens is when we are done with the season, we flip our dress store and we put out all of the non-prom dresses,” says Martin-Spellerberg. “People can come shop and get as many dresses as they want and 100 percent of the proceeds go toward us purchasing dresses in the sizes we don’t have enough of.” 

The Princess Project also relies heavily on volunteers, including teen ambassadors, the latter who meet monthly, help organize the store, work outreach tables, and host a fashion show to help spread the word to their fellow students that the dresses are premium-quality and “ready to wear, beautiful and amazing.” 

“It’s all about kindness and making kids feel good about themselves,” says Martin-Spellerberg.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Partner Content FEBRUARY 16, 2026

Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.

Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
2025-Torch-SD-09131839 (2)

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.

Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.

And in San Diego, there are plenty of them.

Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.

Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.

And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.

In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.

Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.

What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.

In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.

As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company,  the invisible code that determines every choice, every day.

And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.

At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.

The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.

Who comes to mind in San Diego’s business community?

  • A vendor who always delivers — and always explains why.
  • A competitor who chooses the high road even when shortcuts tempt.
  • A team within your own company whose day-in, day-out choices reflect deep character.

And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.

Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now

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