A couple of years ago, lockdowns had us all revisiting ways to enjoy our communities, and cycling benefitted as a result, with ridership increasing. Perhaps you are among the many individuals that bought a new road bike recently, or maybe you’re getting tired of the neighborhood loops that you’re used to—whatever the reason, it may be time to check out some new routes.
Here are three of my favorite San Diego treks that are easily accessible and accommodate choose-your-own distance routes depending on where you choose to start your ride.
Cabrillo Monument
Ride Length: Around 18 miles, out & back
Elevation Gain: 550ft
Effort Level: Moderate
The tip of Point Loma is home to San Diego county’s only national monument, Cabrillo National Monument, providing great views of the city.
Starting from the mouth of Fiesta Island on the Eastern side of Mission Bay, make your way to Old Sea World Drive and ride along the San Diego River to cross at the Sunset Cliffs bridge. Here you can decide to ride through Ocean Beach or along the newly protected bike lane on Nimitz.
If you choose Nimitz, please be careful crossing the often fast-moving traffic coming off I-8 into OB. Regardless of your choice, you’ll then connect up with Catalina Blvd—your fast track to Cabrillo. Catalina Blvd climbs over the next two miles to the gate to Naval Base Point Loma, here is where the best riding begins. Smooth rolling roads and untouched scenery await as you ride through the base.
Keep your eyes out to catch glimpses of scale radar ships, World War II bunkers, and breathtaking views of the Pacific. You’ll continue on through Fort Rosecrans National Cemetery before ultimately making it to the gates of Cabrillo Monument. To enter the monument grounds you will need to purchase a permit ($10 individual or $35 annually), or you can use an America the Beautiful National Parks annual pass.
Inside the monument you have the option to extend your ride to visit the Old Point Loma Lighthouse, tidepools, and park visitor center. Keep in mind that while going down that while checking out the tidepools is optional, climbing the .75 mile nearly 350ft gain climb back up afterwards is not. Though this can be a great and beautiful place for hill repeats if you are so inclined. Once back at the guard shack fill up your bottles and make your way back the way you came.
San Diego Bay & Silver Strand
Ride Length: Around 25 miles, loop
Elevation Gain: 300ft
Effort Level: Easy
San Diego has developed a lot of bike infrastructure in recent years, and one of the gems of this effort is the Bayshore Bikeway. When paired with the Coronado Ferry, the Bayshore Bikeway provides the ability to loop around San Diego Bay, enjoying endless views along the way.
Golden Hill Park makes a good spot to start your ride. From the park, ride down 25th St. to connect with Cesar E. Chavez Pkwy to ride through Barrio Logan. Once at Harbor Dr., take a left and begin your loop of San Diego Bay.
The bikeway stretch along Harbor is still in various stages of completion, and I look forward to how smooth this will be once completed. You’ll still have a nice bike lane through the area in the meantime though. At 32nd St. the bikeway picks up on the East side of Harbor Dr. and provides smooth, stress-free riding. After around 2.5 miles, the bikeway switches sides of the road back to the Western edge and onto Tidelands Ave.
Here you leave behind much of the busyness of San Diego Harbor and begin to enjoy more of the beauty of San Diego Bay. As you continue south, you’ll pass through San Diego Bay National Wildlife Refuge, Pier 32 and Chula Vista Marinas, before passing alongside the historic South Bay Salt Works.
Shortly after the salt flats you’ll turn west and follow along the southern edge of San Diego Bay. As the bikeway begins to turn north, it joins with the Silver Strand Bikeway taking you up into Coronado. From joining the bikeway after the salt flats to Coronado you’ll enjoy nearly nine miles of uninterrupted bikeway with the bay on your right and views of the ocean on your left.
Once in Coronado continue along the bikeway until it connects you to Glorietta Blvd. As you ride the route along Glorietta, take in the beautiful homes to your left and the Coronado Golf Course to your right with Coronado Bridge beyond.
Just before the road connects with the bridge, look for an entrance back onto the bikeway on your right, taking you under the bridge. From here, continue along until you reach the Coronado Ferry Landing—your trip back to San Diego. Currently the one-way ride on the ferry costs $7 and leaves hourly. Once back on the San Diego side, ride along the Embarcadero bike path through downtown and alongside the convention center, connecting back up with Harbor Drive. From here make your way back to Cesar E. Chavez Pkwy and back up to your starting point at Golden Hill Park.
Mount Soledad
Ride Length: Around 16 miles, loop
Elevation Gain: 850ft
Effort Level: Moderate
Mount Soledad stands over Pacific Beach and Mission Bay and provides a great local climb option, easily accessible from anywhere in town. There are many routes to climb, leading you to countless variations of potential rides. This happens to be my go-to option.
Starting from the mouth of Fiesta Island on the eastern side of Mission Bay, head north along E. Mission Bay Drive to De Anza Cove enjoying views of the bay, with the climb looming ahead of you. Just prior to passing over the bridge at Rose Creek, take the bike path along the western edge of the golf course, under Grand and Garnet before looping back on Garnet to connect with Soledad Mountain Road.
From here, the climb starts almost immediately and will continue nearly uninterrupted for the next three miles. You’ll eventually connect with La Jolla Scenic Dr, continuing your climb toward, and into, Mt. Soledad Veterans Memorial Park. From the top you’ll be treated to 360-degree views of San Diego. On especially clear days you can see the Coronado Islands to the south, Cuyamaca Peak and the Laguna Mountains to the east, and Palos Verde and Catalina Island to the Northwest.
Once you’re done enjoying the view from the top, I tend to make my way back by descending La Jolla Scenic Dr. to La Jolla Mesa, a quick descent with great views. Ultimately La Jolla Mesa turns into Mission Blvd and takes you through the Pacific and Mission Beach communities. Traffic picks up as you go through here, so be sure to stay alert.
Make a left on W Mission Bay Dr., heading over the bridge, before turning right onto Quivara Way. Keep an eye out for the entrance to the Old Sea World Drive bike path on your left. Once on the bike path, ride back up along the San Diego River and make your way back to your starting point cutting through South Shores Park.
Mike lives in the Lake Murray neighborhood and has been an active cyclist and runner in the area since moving here 18 years ago. He currently works in the cycling industry and has spent time racing bikes on the road and track. Now you're likely to find Mike enjoying the great riding adventures and community the region offers.
This 100-mile county coastal route includes breathtaking views, challenging climbs and some hidden treasures along the way
By Bryan Pate
bike rides in san diego
San Diego has some pretty beautiful bike paths to explore, whether you’re interested in a quick trek along the Pacific Coast Highway for the afternoon or a much more challenging feat such as an 118-mile out-and-back ride.
Following along the entire western boundary of San Diego County, the latter is a great route for avid riders and one of my personal favorites. You’ll see the best of what coastal San Diego has to offer, including breathtaking views, challenging climbs and some hidden treasures along the way.
If a century ride isn’t in your wheelhouse, you can ride the route in sections or do it one-way and then connect to the trolley and coaster to get back to your starting point. However, if you have the time and gumption, completing this route in one go is a wonderful experience. Here’s how to do it:
Start at OCEANSIDE HARBOR with breakfast at Stratford at the Harbor where you can park all day for free in Parking Lot 1 (401 Riverside Drive, Oceanside). After fueling up, head south along Pacific Street and soak in the ocean views.
The first 25 miles are full of PCH’s ocean views, funky north county towns and gentle climbs before you reach TORREY PINES STATE RESERVE. For the tourists, Torrey Pines means beautiful cliffs and unusual trees, for you, it means a challenging 400-foot climb.
I recommend taking the “inside” route through the State Reserve (free for cyclists). At a 10% grade, it’s the steeper choice, but the scenery is worth it and you’ll get through the pain quicker!
torrey pines
Next up is UCSD and a long descent down GILMAN AVENUE to the completely rebuilt Rose Canyon Bike Path. This is a gorgeous separated bike path that goes all the way to Mission Bay Drive. After enjoying the sights and sounds of Mission Bay, the largest aquatic park of its kind in the country, you’ll cross over to Old Town.
By now, you’ll be ready for lunch. I suggest pushing on just a few more miles to The Crack Shack in Little Italy (2266 Kettner Blvd). Fried chicken sandwiches, fries and milkshakes are just what the doctor ordered after 40 miles of riding.
Once finished, take Harbor Drive out of downtown and check out the murals as you pass through Barrio Logan, especially the NEW CHICANO PARK MURAL entitled “Brown Image.” It was created as a tribute to the low rider community and the car clubs from the 1970s and ‘80s.
Following Chicano Park is the Navy Base where you can hop on the beautiful Bayshore Bikeway. This will take you to Imperial Beach on a combination of separated bike path and low-traffic roads. When you get to the parking lot for the Swiss Park and Hall, depart the Bikeway and take the other bike path that leads to Saturn Boulevard.
chicano park mural
Madeline Yang
Keep heading south on Saturn and you’ll find yourself in “horse country” and the scenic TIJUANA RIVER COUNTY OPEN SPACE RESERVE. You can use the Tijuana Bullring as a navigation aid as you follow the windy roads to Friendship Park and the US/Mexico Beach Border. Soak up the views of miles of undisturbed coastline to your north and the beach clubs and parties to your south.
For the trip back north, take a left onto the Bikeway to enjoy 10 continuous miles of bike path on your way to the Coronado Ferry Landing. If you need a pick-me-up or any bike supplies, stop at Trident Coffee or Rad Power Bikes in their building that abuts the Bikeway.
Finally, cross the bay on the ferry and retrace your route north. To celebrate reaching the 100-mile mark, stop into Pizza Port in Solana Beach before pushing through the final miles back to Oceanside. After your hard-earned achievement, head to the “Top Gun” House near the Oceanside Pier to savor a dessert and your achievement.
It was the summer of 1999. MTV, The Matrix, and first-generation PlayStation glowed on tube TV sets all over America. What a time to be alive. Smartphones weren’t yet stealing people from the moment. Cultural was a shared reality. During the last few minutes of the monoculture, Tony Hawk executed the first-ever 900 at X Games V in San Francisco. That’s two and a half aerial rotations with a side of the dizzies.
The time had run out on the Vert Best Trick competition long before the 11th attempt when he pulled off the fateful feat. Nobody cared. Not the judges, not the competition, and certainly not the crowd. “Let that bird fly,” they said. Once the trick was landed, they partied like it was 1999 … because it was.
That was the tipping point when the skateboarding world exploded, going from counterculture to a national phenomenon. Shortly after that, “Tony Hawk’s Pro Skater” video game came out, introducing millions of kids to what skate culture looked like. Oh, the game had a killer punk soundtrack, too.
We can all thank Hawk for the globalization of skateboarding. But we can also recognize his local influence and how San Diego County continues to be a hub for skateboarders young and old, for competitors and street skaters. To see it all, go to Park De La Cruz in City Heights—or, heck, any other skatepark in the county—which, at 19,000 square feet, is about twice the size of the average skatepark and has signature features like an M-shaped transition ramp. The amount of talent that continues to evolve in this county is a testament to deep-rooted skate culture and world-class athletes supporting the next generation.
Photo Credit: Casiel Sanchez
The Skatepark
I’m a little early for a skate lesson with pro skater Mike Owen when I get to Linda Vista Skatepark. In the 2010s, Owen ranked as one of the world’s top bowl riders. He’s the founder of San Diego Skateboarding and has “helped thousands of kids, teens, and adults learn to skate safely, confidently, and with style,” the company’s site says. And now it’s my turn. We start the lesson on the nearby tennis courts, getting my basic foot mechanics down. Safety before style.
In terms of street plaza features, the massive Linda Vista Skatepark is loaded with rails, stairs, manuals, and ledges. There are more bowls than you can get from Cava: a flow bowl, backyard-style pool, and vert bowl. The main feature is a full pipe for advanced line riders. It’s a hell of a park, even if somebody just wants to watch the action from the 100-foot-long pedestrian skybridge overhead.
Right now, San Diego has over 50 public skateparks scattered throughout the county. “There are now more [skateparks], more resources for them, and more terrain,” Owen tells me. “Now, they’re offering different competitive style skateparks that help for competitions. The best parks have a variety of different terrain where you have things for beginners and bigger transitions. Not every town has that.”
San Diego, luckily, does. But despite the bounty, Owen believes there should still be more—public skateparks are safe spaces for all to learn and develop on-board skills. Without them, a huge portion of San Diego’s culture withers. Encinitas could be the next city to add a skatepark to the county’s roster: In early July, the Encinitas City Council appointed 12 local skaters and community members for the newly established Skate Feature Committee. In partnership with two councilmembers, the committee’s purpose is to design a working skatepark or feature for the city.
But like any big project, Owen says, it’s a long process to add another skatepark to the community.
“I wish it were easier,” he says. “When there are different contractors for different things, [there’s only] a certain amount of time to build. It gets tricky.”
Then there’s the matter of funding the actual construction and development of the skatepark. That usually comes from grants, fundraisers, and donations. For reference, Linda Vista Skatepark was built on a $4.46 million grant from the California Department of Housing and Community Development in 2014. With an additional $40,000 donated by the Tony Hawk Foundation, the park opened in 2018 and is the largest in San Diego’s Parks and Recreation system. The best way to get a skatepark in your neighborhood, Owen says, is to start a petition and reach out to your city.
Photo Credit: Blair Alley
The Street Skaters
Jordan Thrower’s first street skate sesh at San Diego City College in 2003 ended with a police chase. The campus was swarming with skaters riding rails, jumping stairs, and grinding tricks on benches, curbs, and ledges. When the cops got on their loudspeaker telling them not to run, everyone obviously ran. Back then, cops would give tickets and confiscate boards. The vibe has loosened since. “Now, the police don’t really care,” Thrower says. “They just make you leave. It’s not anything crazy.”
Street skating is when riders use real-world urban obstacles, rather than pristinely designed bowls or ramps—such as in college campuses, downtown areas, corporate buildings, and malls. Abandoned mini-golf courses and construction sites do the trick, too.
Thrower says the street skating hub here isn’t as huge as it once was. Thanks to modern technology and social media, skaters aren’t tied to any certain place to create skate videos. You know, those videos that could have been taken this year but have the low-fi vibe of 2004, where skaters carve down stairwells into parking lots, over mailboxes, or across park benches. The silver lining: Even though there are fewer street skaters than there once was, those who stayed in San Diego are still tight.
“Everyone skates with each other and knows each other here,” Thrower says. “In LA, it’s not really like that. It’s small there, but not everybody knows each other, and they don’t really skate with each other too much. They just have a lot of little crews.”
Back in 2015, Thrower started his own street team and brand that sells boards and shirts called Tantrum. The Tantrum team is split between San Diego and San Francisco. It doesn’t take much to be a part of a skate team. You just have to be a good hang.
“The way I pick people [for the team] is if I can get along with them,” he says. “It doesn’t even really matter if they’re that good. If you’re likable and funny, you can pretty much be on the team.”
Photo Credit: Marc Wierenega
The Future
Running it up to North County, a Vista-based nonprofit organization called Exposure Skate has been shaping up the youth since 2012. Its mission is to give more opportunities to otherwise underrepresented women, girls, and non-binary individuals by offering classes and camps. This, to build up confidence and community. We could all use a little bit of that, eh?
Thanks to Exposure Skate, 13-year-old Joey Yarbrough has found herself competing in the LA Olympic trials. (Her first time on a skateboard came at just 18 months old at an Exposure Skate Rising event.)
While competing for Team USA in Rome in June of this year, she finished 13th at the first Olympic qualifier for LA28. Currently ranked 21st in the world and 5th among American women, the young prodigy is blooming. And she’s in good company and mentorship from her biggest influence, Bryce Wettstein.
“She taught me at the first Exposure Skate Rising when I was little,” Yarbrough recalls. “I compete and skate with her all the time now, and it’s super fun. [At Exposure,] it feels so good to have someone there to help me whenever I need it. They’re like my family, always encouraging me and always there for me.”
Yarbrough will be just 15 years old when the Olympics go down in LA. She’s following the Olympic torch carried by other locals such as Wettstein, Ruby Lilley, Jordyn Barratt, and Exposure Skate’s Amelia Brodka.
“I’m working my hardest to get there,” she says. “I’ll also work my hardest to go higher in the Olympics, maybe on podium. That’s just my dream. So, hopefully it’ll come true.”
Jake Peterson is a San Diego-based journalist and culture writer. His work explores the city’s music scene, sports, local characters, and the offbeat corners of San Diego’s subcultures.
A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.
It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.
For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.
Courtesy of ASID
“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”
ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.
Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?
ASID’s answer: start with one hour.
ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!
Courtesy of ASID
“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”
Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.
“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”
For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.
Courtesy of Culture Shock San Diego
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Culture Shock
In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.
In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.
Courtesy of Fit Athletic Club
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Fit Mission Beach
A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.
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Breathe Degrees
The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.
Photo Credit: Shot On Us
Best Pilates Studio for People With Tiny Roommates
Soul Pilates and Care
Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.
The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.
Best Cheers Without Beers
Good News Bar
As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.
In Mexico for a wedding, a friend got a tourist-level sunburn. One of San Diego’s top restaurateurs—Arturo Kassel, founder of Catania and Gravity Heights—was on hand. He made a joke about how basic sunscreen literacy seems to be a male-pattern blindness.
“I said, ‘You know what? I’m going to start a men’s sunscreen brand, and I’m going to call it 4-Skin—because men are dicks and they need to cover up,’” he explains. “We spent the whole weekend thinking of puns and innuendos for this hypothetical brand we were never actually going to launch.”
The joke refused to die. Days later, one of the Mexico-wedding friends—a top marketer in the city—called Kassel and said the highly intentional dude humor might have a couple top notes of genius. So Kassel did a little digging into men and very basic skincare/sunscreen usage. Turns out, 1 in 29 are at risk of developing melanoma compared to 1 in 40 women.
“I was shocked to learn that only about one in 10 men actively use sunscreen, and that’s at the beach, on the golf course, or at the pool, when you’re going to get fried,” he says. “Daily use is essentially nonexistent.” During the process, Kassel became part of the story.
“My dermatologist called and told me I had basal cell carcinoma,” he says. “At that point, it went from being a business to a very personal mission. I became determined to move the needle when it comes to men’s apathy toward sunscreen.” And so—hundreds of hours later, including a still-going crash course on launching a CPG brand—a local restaurateur launched a jarringly named sunscreen and moisturizer for men. Broad spectrum, high-quality, SPF 50, lightweight, goes on clear, all the things. The daily-use morning routine version is called Morning Rub. Of course it is.
Kassel reached out to his friend Troy Johnson—San Diego Magazine co-owner and co-founder of Here We Are Studios,—to collaborate on creating two commercials for the brand. They launched July weekend. Friends went down to the beach to talk to strangers about their 4-Skin. Awkward, funny, and if all goes to plan: making men rethink their relationship to the blazing ouchie star in the sky.
“4-Skin is funny as a brand, but there’s nothing funny about skin cancer,” says Kassel. “That’s the one-two punch: we got your attention, maybe we made you laugh. And now we can tell you something that might extend your life.”
For this special-edition podcast from Here We Are Studios, Troy and Arturo sit down and tell the entire story of how a joke became a brand with a serious mission.
Chemotherapy and radiation have long been considered gold standards of cancer treatment, but they can cause severe side effects. A promising new approach called theranostics—a combination of “therapeutics” and “diagnostics”—could offer patients with certain types of metastatic cancers new hope. It’s a two-step process that uses a drug that binds to specific receptors on cancer cells. Advanced imaging detects this radioisotope, allowing doctors to then use a second radioisotope that binds to the cancer cells and destroys them. Click here to learn more about how specialists at Scripps Cancer Center are using theranostics.
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