It’s the time of year again when we get to head to Torrey Pines Golf Course to smell the clean sea air, watch the waves crash below the cliffs, check out the hang gliders, and….oh yeah….watch the world’s best golfers compete for a $6.1 million purse.
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A few quick facts about the tournament:
January 20-26, 2014 (Tournament play: January 23-26)
Cut: low 70 scores plus ties after Friday
Champion wins $1.098 million
More than $26 million generated for San Diego Charities
There are some new, as well as existing guidelines and restrictions to be aware of.
Be Aware Of These PROHIBITED Items:
No bags larger than a small purse (6×6), including carrying cases, backpacks, camera bags, or chair bags
No clear plastic, vinyl, or other carry items larger than 12 x 6 x 12
No Plastic, Metal, or Glass Cups, Cans or Containers of any kind except for medical or infant needs
No beverages (patrons may not bring in or exit with beverages) or coolers
No video cameras (All Week)
No cameras (During Competition Rounds)
No posters, signs or banners
The following items are PERMITTED, but it’s important to understand the guidelines:
Clear plastic, vinyl or other carry items not exceeding 12 x 6 x 12
A one gallon clear re-sealable plastic bag
At the tournament’s discretion, food may enter the Tournament in a clear plastic bag not to exceed the size of a one (1) gallon clear resealable plastic bag
Mobile phones, tablets, and PDA’s – MUST be on Silent mode and adhere to TOUR’s Mobile Device Policy
Still camera with lens smaller than 6 inches; no case (During Practice Rounds Only)
Umbrellas without sleeve
Portable radios with headsets
Medically necessary supplies, Strollers, small diaper bags, plastic baby bottles, and other necessary baby supplies (infant must be with carrier) – items subject to search
At the top of a golf swing, the world settles into a hush. Anyone within 50 yards kindly shuts up in reverence. Steady heartbeats tuck inside the sound of the wind. Time stands still.
Or—panic sets in, a thousand warnings from coaches and YouTube tutorials prattle through your brainpan. You wonder if a good walk prepares to be ruined.
On descent, the club rearranges air particles as it slices on a perfect or unwise line toward an earth so green, it seems like AI. The iron face meets the ball, and the satisfying or unsettling thwack echoes across the fairway like a nonviolent gunshot or a cry for help. Breath catches, curse words load in the prefrontal cortex. Eyes squint to follow the hard-to-see projectile zip majestically through the air or bounce lamely along the ground like a failed hurdler.
Sometimes it goes a couple hundred yards in the right direction, other times a couple yards into uncaring swamps. Golf’s beautiful and hard as hell.
Mindfulness and stillness reign over speed and might—which goes against most basal American instincts regarding sport. Its quiet, serene mocking of our human abilities is what brings so many of us to the life-long process of sharpening the skill. Because who hasn’t stared at the most beautiful parks and lawns in the world and said, “How can I turn this into a game and win it?”
Luckily, San Diego has an abundance of courses to improve and curate self-doubt. The county is home to over 70 courses that attract the top golfers in the country. Some of the biggest names in the sport—Callaway, TaylorMade, Cobra, Titleist, Odyssey, Honma—are based here. Perfect weather never hurts. But San Diego golf courses also promise a smorgasbord of terrains: rocky canyons, hot deserts, and lush greens overlooking the expanse of the Pacific Ocean.
If you could take the 1,300-ish holes around San Diego and pick the very best ones to create your ultimate course, which would they be? We asked some of the top golf pros in the county to do just that. The result? San Diego’s Dream 18. Think fantasy football but for golf.
Just like any great course, our Dream 18 includes four par 3s, 10 par 4s, and four par 5s—everything from tricky dog legs and psychological tee shots to just pretty, pretty views. Once we had our list, we either asked the head golf pro what makes a hole so special, or other pros spoke on its behalf. Go ahead, tell us what we missed.
“One of the most iconic par 3s on the West Coast. The cliffside setting above the Pacific and the constant ocean breeze make it both beautiful and demanding.”
—Anthony Valverde, Director of Golf, The Crosby Club atRancho Santa Fe
“It’s a downhill par 3 over water with a great view from the tee down to the green. It’s surrounded by bunkers as well, so it almost feels like an island green even though it’s not. What’s really cool is once you drive to the next hole, if you look back on No. 14, it’s a great view as well. One of the signature holes [at Santaluz].”
“Hole 15 is widely considered one of the best and most memorable holes on the course. At about 250 yards, it’s a long downhill with multiple tiers and panoramic views into the valley. It looks intimidating at first, but there are lots of recovery contours and the green is fairly large.”
“While it’s beautiful with the backdrop of the Batiquitos Lagoon and the Pacific Ocean, this finishing hole demands both precision and nerve. The water guarding the right side and fairway bunkers ahead create a visually striking, strategic tee shot, while the expansive green rewards a confident, well-placed approach. If you can make a par on this hole, you’ve played it very well.”
“The 18th hole at Del Mar CC is a demanding par 4 with an elevated tee box. Water guards the right side of the green, and a player must hit a precise shot into this green.”
“It’s a difficult 428-yard par 4 playing into the predominant west wind. The hole is post-renovation and the vegetation was trimmed back, so now it exposes a penalty on the right. It’s uncomfy at the tee but a good challenge. Plus, it’s the No. 1 handicap for [all players].”
—Chris Lungo, Head Golf Pro, Rancho Santa Fe Golf Club
Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.
A ’90s pop hit is blasting as I drive up to Solana Beach to go dancing. I’m dressed in the millennial nightlife uniform: black tee, cute jeans, heels. It is 6:30 p.m. on a Tuesday. The dance party starts soon. I’ll be home by 10 p.m. at the latest. I may even catch an episode of Summer House.
I am acutely aware of my age in this moment. I haven’t willingly chosen the club life since my 20s and early 30s. Yet here I am, transported back to 2014 with a few more wrinkles, a lot more ibuprofen, and a touch of “pandemic stole this from me” in my pocket.
A few days earlier, a friend texted to suggest we go to a concert the upcoming weekend. “I can’t, I’m already tired on Friday,” I replied. At 42, two glasses of cabernet bend my space-time equilibrium. A hard sneeze risks a sprained neck. Did I mention the perimenopausal night sweats yet?
I arrive at the Belly Up at 7 p.m. Wilson Phillips comes on the stereo, and I sing-shout the lyrics before stepping out of the car.
Someday, somebody’s gonna make you want to turn around and say goodbye | Until then, baby, are you gonna let ’em hold you down and make you cry?
Tonight’s event is billed as “the dance party that starts earlier.” Surprisingly, I’m not the oldest person in the room. A 60-something man shoulder bops to the DJ set. A Gen X woman shimmies by and snaps photos of the glow-stick-spinning raver on stage. Few are drinking.
Started by two North County locals, Amal Chandaria (32) and Max Gold (37), Earlier is a dance party for older adults who want a club experience without the sleep-deprived, hungover physical toll. Running 6:30 to 10 p.m., attendees get home at a reasonable hour for a full night’s sleep.
Early is part of a national trend: the green-juice-ifying of party culture. Americans aren’t going out as much as they used to. They’re drinking less, and 10 p.m. has become the new 2 a.m. Wellness as a lifestyle concept is old hat, and each generation manifests itself in different forms (fitness booms in the ’80s, organic food in the 2000s).
According to a 2024 survey by consulting firm McKinsey & Company, the US wellness market now exceeds $500 billion annually, up from roughly $300–$350 billion a decade ago. More striking than the spend: Wellness as a top priority has surged from about 42 percent in 2020 to more than 80 percent today.
The timing makes sense. Studies show Covid led to long-term shifts in lifestyle patterns. We all began to reassess our lives and made some existential changes—like 6 p.m. soberish dance parties. In a recent Gallup poll, only 54 percent of US adults reported drinking alcohol, the lowest level in about 30 years. Conversations around longevity turned “treat yourself” into “invest in yourself.”
The downer of any wellness trend, though, has been the “can’t” philosophy—can’t eat that cake, can’t sip that marg, can’t binge that show. What if we could do health stuff and still dance and not totally suck the joy out of life? That’s what people like Chandaria and Gold are banking on.
Last year when they attended Atomic Groove—a variety dance band from 5–8 p.m. most Fridays at Belly Up—it sparked an idea. “People want to be healthy and active, and they don’t want to compromise on that by not feeling rested,” says Gold. “I thought, ‘I bet if we’re feeling this way, other people are looking for something like this, too.’”
He was right. Nearly 200 people showed up to the pair’s first dance party last July. Tonight’s crowd is nearing that number again. Among them is Cardiff-by-the-Sea resident and second-time attendee Lauren Marley.
“If you do one thing for yourself—and it means that you don’t have to be completely exhausted and wrecked for all the stuff you have to do the next morning—it’s great,” she says.
Though EDM isn’t quite my thing (give me some stank-face hip-hop from the 2000s), it’s clear from the number of return attendees that Chandaria and Gold have filled a need, one that isn’t just in famously health-forward cities like San Diego.
In DC, Dancing on the Waterfront occurs every Saturday from 5–9 p.m. while Extended Play DC wraps up at 10 p.m. Philly has Matinee Dance Party (5–10 p.m.). New York City finally chooses to sleep, with Friday Feeling and Matinee Social Club both ending at 10 p.m. Last year, Day Shift, geared toward those over 30, debuted at Bloom Nightclub in San Diego.
In Chicago, Earlybirds Club was founded in 2023 by high school friends Laura Baginski and Susie Lee. About 100 people showed up to the sold-out “dance party for ladies who got shit to do in the morning.” Two years later, Earlybirds Club is now held in nearly 60 cities and regions across the US.
“It’s an outlet that [middle-aged women] don’t get in our everyday life,” says Baginski, who also recently appeared on the Kelly Clarkson Show to share their story. “It’s movement and dance. We’ve learned now that it’s really essential to being a happy person.”
Admittedly, it’s a bit harder to be happy when I walk into the Music Box for Earlybirds’ event in San Diego. War’s about to start, protests are the new social gathering, and the economy is gaslighting me into believing salads should cost $18.
But soon the club is a sea of 700 people wanting to dance their asses off. Any negative emotions quickly begin to disappear. Tonight’s music features hits from the ’80s, ’90s, and 2000s: Madonna, Britney, Christina, 50 Cent, Ludacris.
Shuffling past the bar to the already-crowded dance floor, my heartbeat quickens. Pure, unadulterated joy is oozing in this place.
“The whole club was women’s bathroom culture,” said returning attendee and San Marcos resident Beth Avant, 50. “[You get to] freely dance, not care about what you’re wearing, you’re not trying to really impress people.” Soon Whitney Houston’s golden pipes set the room on fire, arms raise, smile lines deepen, and for a few hours, nothing else matters.
Oh, I wanna dance with somebody / I wanna feel the heat of somebody
While Baginski continues to run the operation, Lee lost her battle with stage IV metastatic breast cancer in August of last year. Honoring her memory at each event are words from Lee herself: “Sing f**king loud, dance like nobody gives a shit, and remember who the f**k you are.”
And who we are are sleepy people. If this new wellness era really takes off, imagine the possibilities. Dinner dates at 5 p.m., the Super Bowl at 2 p.m. EST, Justin Bieber headlining Coachella at 7 p.m. Until then, you’ll find me in bed shooting down plans past 8 p.m.
Nicolle Monico is an award-winning writer and the director of creative projects, digital editor for San Diego Magazine with more than 16 years of experience in media including Outside Run, JustLuxe and The San Francisco Chronicle.
Palomar Health knows most things are better with friends. In 2025, the organization is partnering with the University of San Diego to open the Palomar Health Wellness Center, an 80,000-square-foot, multipurpose facility providing wellness resources for the USD campus community and beyond. Sports, cooking classes, pet and music therapy, biofeedback technology, and programs involving farmers’ markets, school gardens, and local restaurants are all planned for the new center.
Palomar is also collaborating with Sharp HealthCare to expand offerings for both organizations’ patient populations: In North County, Sharp patients can access services from Palomar Health, while Palomar patients will have more care options for specialties not currently covered, like transplants and advanced oncology procedures.
But even before launching its new alliances, Palomar was drawing national recognition, including a spot on Newsweek’s list of the world’s best hospitals for six consecutive years. In 2024, it was one of only five healthcare systems nationwide to earn a specific award recognizing the forensics and trauma teams’ work to support victims of sexual abuse, domestic violence, elder abuse, and human trafficking.
Though the org closed its labor and delivery ward in Poway in 2023, Palomar Medical Center Escondido recently rebuilt its Level III NICU to expand capacity from four to 12 beds. The Escondido maternity facility was named among US News and World Report’s best hospitals for maternity care in 2024.
Courtesy of Palomar Health Otolaryngologist Dr. Saurabh Shah speaks with a patient.
And while the organization is expanding its reach through partnerships, Palomar, like many providers in the healthcare industry, has struggled to recruit and retain staff. According to National Nurses United, half of Palomar’s registered nurses and more than half of its caregivers left between January 2022 and May 2024. But amidst these challenges, Palomar Medical Center Escondido’s emergency department (ED) won the 2023 Lantern Award, which recognizes EDs that provide excellent care to patients and a healthy work environment for staff members.
This year, Palomar Health launched a new ambulatory surgery center at its Escondido hospital, where patients can expect cutting-edge treatments like robotic spinal and orthopedic surgeries, robotic urology procedures, and ophthalmologic laser procedures.
And, in 2026, the organization will open the Palomar Behavioral Health Institute (PBHI), an 84,700-square-foot facility where adolescents, adults, and geriatric patients can access services such as medication therapy and management, support groups, education, therapy, and inpatient mental health treatment. PBHI will also be the West Coast’s first home of the Help for Heroes program, providing mental health and substance abuse treatment for veterans, active duty service members, and retired military personnel.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
We take a look at how the use of AI, hospital openings, and new advancements are shaping shape one of the largest healthcare companies in the United States
In Kaiser Permanente‘s hospital exam rooms, artificial intelligence is listening—and that’s a good thing. “It brings the joy back into… getting to know a patient,” says Assistant Area Medical Director Dr. William Tseng. “It restores the connection between doctor and patient, allowing us to actually see each other during the exam.” AI is now a routine part of patient care at Kaiser’s Southern California facilities, where it’s replacing “COWS,” computers on wheels, that can act as a physical barrier between physicians and their patients. Ambient AI functions as a scribe, listening to the exam room conversation (with patient permission), taking notes, and later transcribing everything to the medical record.
In collaboration with generative AI platform Abridge, Kaiser’s San Diego facilities have rolled out the region’s biggest deployment of “assisted clinical documentation” technology, and Tseng is excited about its potential for the entire healthcare industry.
Courtesy of Kaiser Pemanente
His AI assistant, he says, “[doesn’t] miss things. It improves quality and efficiency.” AI has applications for diagnosis, as well. For example, “in radiology, we can use it to pick up diseases earlier by analyzing images of potential strokes and [helping doctors prioritize which scans they review,] based on severity,” Tseng explains.
Kaiser Permanente also rolled out two new hospitals in San Diego County in recent years. The latest, San Marcos Medical Center, opened in August of 2023. It has a labor and delivery ward, a neonatal ICU, a 24-hour emergency department, and 206 single-patient rooms.
Like many health systems in the area and the nation, Kaiser Permanente is no stranger to struggles with staffing. In late 2023, San Diego Kaiser workers went on strike as part of walkouts across four states to protest exhausting working conditions related to labor shortages and pay that didn’t cover the current cost of living. The walkouts resulted in a new contract that led to what President Biden called “historic” increases in healthcare worker wages.
Courtesy of Kaiser Permanente New San Marcos Medical Facility
Two of Kaiser’s San Diego medical centers nabbed a top-60 spot on US News and World Report’s 2023 list of the best hospitals. The publication named Zion Medical Center in Mission Valley and San Diego Medical Center in Kearny Mesa (both Kaiser facilities) among the best hospitals for maternity care this year. Contrasting a recent trend in maternity ward closures across California, the new San Marcos maternity ward opened shortly after two local facilities shuttered L&D services.
Additionally, the organization’s cancer survival rates consistently beat the National Cancer Institute’s SEER (Surveillance, Epidemiology, and End Results) averages. A study published in 2024 showed Kaiser patients with colorectal, breast, and lung cancers have better survival rates after five years than other patients tracked in SEER data.
Tseng attributes this to Kaiser Permanente’s integrated model, where members have access to preventive care, smoking cessation programs, and cancer screenings—along with a national referral system providing regional Kaiser doctors with a comprehensive database related to cancer treatment, to ensure they’re delivering the most up-to-date and effective therapies.
It’s a big year for Scripps. The healthcare institution is celebrating its 100th birthday, and in its century in SD, it’s racked up its fair share of accolades: US News and World Report has named Scripps in the top 50 hospitals for cardiology and orthopedics for 19 and 11 years running, respectively.
And it’s not letting age slow it down.
At Scripps Clinic’s Shiley Center for Orthopaedic Research and Education (SCORE), scientists are currently in the discovery phase of developing tissue from human stem cells to use in rotator cuff treatment. The eventual goal is to create a biologically engineered tendon to replace or repair the patient’s torn rotator cuff.
“This is a common injury, and as our population ages, there’s a pressing need to find new solutions,” says lead researcher Darryl D’Lima, MD, PhD, and director of orthopedic research for SCORE at Scripps Clinic.
Courtesy of Scripps Clinic A Scripps Clinic cardiologist performs a pulsed field ablation procedure.
This year also marked 40 years of the Mohs Micrographic Surgery and Dermatologic Oncology Fellowship, led for all four decades by Dr. Hubert Greenway. Dr. Greenway teaches doctors a technique pioneered by his mentor, Dr. Frederic Mohs, who developed a method of removing skin cancer layer by layer, checking for cancer cells along the way and preserving healthy tissue in the process. Dr. Greenway has performed 45,000 Mohs surgeries and trained 68 physicians to disseminate the technique as skin cancer cases increase each year.
Aside from treating formidable health issues, Scripps Health faces a growing, industry-wide challenge: violence against healthcare workers. Workplace violence at all five Scripps hospital campuses jumped by 31 percent in 2023, reaching 2,335 total incidents. Healthcare staff experience demeaning comments, verbal abuse, and assaults on a regular basis.
Scripps Health President & CEO Chris Van Gorder is part of a countywide task force addressing the problem, and the organization recently hired a retired FBI special agent to enhance staff security and safety training.
Courtesy of Scripps Health Foundation
Next up for Scripps Health? A new, 227,000-square-foot, three-story building that will expand acute care services and increase the number of hospital beds. Lusardi Tower at Scripps Encinitas is scheduled to open in 2025, housing private inpatient rooms, operating facilities, intensive and progressive care units, and a pulmonary institute.
Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
A vendor who always delivers — and always explains why.
A competitor who chooses the high road even when shortcuts tempt.
A team within your own company whose day-in, day-out choices reflect deep character.
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
