Long used in Indian culture for medicinal and topical treatments, coconut oil is now having a moment in the U.S. Everyone from nutritionists to housewives is raving about its benefits, and the beauty industry is taking note. Kopari, a new local line of organic coconut oil products, launches this month. The brand has some major muscle behind it (namely the co-founder of Suja, the SD-based juice company turned supermarket staple). Try the Coconut Sheer Oil ($38), which multitasks as a facial moisturizer, split-end treatment, and cuticle salve. File it under a trendy beauty product that’s definitely worth a shot.