Last seen loaded with bolts of discount fabric for sale, San Diego’s favorite vintage movie palace-turned-punk rock concert hall is newly renovated and ready for its latest incarnation as an events and performance space. Normal Heights’ landmark Adams Avenue Theater will officially reclaim neighborhood venue status in early November.The redesign has been a multiyear effort by Jillian Ziska, and her events planning business To Be Designed—a subsidiary of management group Social Anthology, which also operates Verbena Kitchen and Hangar 858. Ziska remodeled Adams Avenue Theater with an eye toward hosting weddings and other private events, while also plotting community-oriented gatherings akin to holiday bazaars, and shows ranging from live music to stand-up comedy. As a result, its tastefully re-imagined interior remains something of a blank canvas for planners and promoters. “Blank enough for people to envision their own aesthetic,” Ziska explains. Much of the character comes from the 100-year-old building itself. Ziska was so determined to develop a space that feels like more than “four walls and a roof,” that she spent years pursuing the historic theater, ultimately signing a lease in February 2020. “We wanted something with a past that we could revitalize and bring back,” she stresses. To anyone under 30 years old, Adams Avenue Theater has only ever been a fabric store fronted by a theatrical marquee. But its history goes back to 1924, when it opened as The Carteri Theatre, a movie-house designed by Louis J. Gill—best known as the original architect of the San Diego Zoo (and, to architecture nerds, as the nephew of Irving Gill).
Over the next several decades, the original, Spanish Colonial façade got an art deco makeover, including its red, green, and gold terrazzo. But by the 1960s, the cinema shuttered, effectively sitting empty until given a second life by—who else?—punk rockers. Back in 1982, Casbah owner Tim Mays was cutting his teeth as a rock impresario when he began booking shows at the theater, delivering standout acts from punk’s heyday, like Black Flag, The Cramps, and Iggy Pop. “We used to cram 900 people in there,” recalls Mays, who also remembers San Diego police cruisers would park across the street, waiting for the shows to let out, “so they could, you know, round up any miscreants and troublemakers.” To wit, in 1986, a return engagement by English hard rock band Motörhead had to be canceled at the last minute, angering ticket holders who “broke into the place and trashed the theater.” That spelled the beginning of the end for Adams Avenue Theater as a rock venue. But such bygones won’t stop Ziska’s team from booking music events for what is now a more welcoming, a 289-person venue. She and Mays have been discussing a revival of the space as a decidedly quieter, non-punk performance space. “There’s more mature artists out there that would probably work,” notes May with a chuckle. Ziska also plans to redeem the space as a moviehouse. It’s equipped with a digital projector to screen classic and cult films. “We’d essentially create a living room setting,” she says, imagining a theater with plush, lounge seating.As a private events space, Adams Avenue Theater will offer packages ranging from $5,500 to $10,500, but it will undoubtedly be the occasional public events that Normal Heights residents will appreciate most. “The more in-person, community stuff we can do, the better. It’s going to be for the neighborhood, and the businesses around us,” says Ziska.
Based in San Diego, Ian Anderson writes contemplative features about food, drinks, travel, and culture. On the side, he authors left coast road trip guidebooks, and is currently at work on a collection of autobiographical essays, Stories from Before We Were Connected. He did not form British prog rock band Jethro Tull in 1967.
This week in nerd news: San Diego Comic-Con is back, and with it, loads of sneak peeks, special events and surprise announcements sure to keep the excitement at a fever pitch. For those who forgot to snag tickets, or whose Wi-Fi let them down when it mattered most, there are plenty of offsite (and badge-free) events, including the Comic-Con Art Show and Indigi-Con. Now, over to the classics. A pair of 17th-century French playwrights are the source of two theater offerings on San Diego stages: Molière’s Scapin at North Coast Repertory Theatre and The Old Globe’s adaptation of Cyrano. Finally, in the world of sports, the San Diego Strike Force will cap off their regular season against the Tucson Sugar Skulls, San Diego FC will return to the pitch versus FC Dallas and the San Diego Wave will look to conquer the Seattle Reign during their annual Pride Match.
For the next installment in its ethereal Canyon to Coupe series, the Fairmont Grand Del Mar is teaming up with Valle executive chef and Michelin Star recipient Roberto Alcocer. This Friday at 6 p.m., guests will be treated to a five-course dinner curated by Alcocer and cocktails infused with Reserva de la Familia tequila. This outdoor dining experience will also feature live music and views of the picturesque Los Peñasquitos Canyon. Reservations are $165 per person plus tax and 20% gratuity.
5300 Grand Del Mar Court, Del Mar
Taste of EastLake
July 24
Dine, dress up and do a good deed during the Taste of EastLake, a farm-to-table fundraising dinner for local public education, this Friday from 6-9:30 p.m. This 21-plus soiree at Chula Vista Elite Training Center calls for a vibrant garden party dress code and will feature live entertainment, a silent auction and over 40 food and drink vendors. Tickets are $85 for Taste of EastLake; all proceeds will go towards K-12 public schools in Chula Vista’s EastLake neighborhood.
Kick off a blistering weekend in East County with a refreshment-filled day trip during the 10th annual Sip of Julian. This Saturday from 11 a.m. to 5 p.m., pop in and out of the town’s tasting rooms for locally sourced libations, including wine, cider, beer and cocktails, paired with small bites. Eventgoers are also encouraged to sign up for the shuttle option to ensure safe transportation. Ticket options include regular admission ($35), sip + shuttle passes ($60) and complimentary designated driver tickets; tickets include a commemorative glass and wine tote.
Julian
Courtesy of The Fray
Concerts & Festivals in San Diego This Weekend
Ed Sheeran at Petco Park
July 21
After closing the loop on his 13-year, five-album cycle that began with the smash-hit single “The A Team,” Ed Sheeranpressed Play on a new era in 2025. The project returned Sheeran to the pop bona fides that made him a superstar and kicked off a planned six-album cycle, switching mathematical building blocks for media control icons. During his Tuesday (5:30 p.m.) performance at Peto Park, Sheeran will bridge his two eras, and be joined by singers Myles Smith, Sigrid and Aaron Rowe as special guests. Tickets start at $92 for this concert.
100 Park Boulevard, Downtown
Enhyphen at Snapdragon Stadium
July 21
Ahead of their highly anticipated Comic-Con plans, K-pop sextet Enhyphen will perform this Tuesday (7:30 p.m.) at Snapdragon Stadium. Originally formed through the 2020 music competition show I-Land, Enhyphen have built an image steeped in mythical lore, including a web comic series that dives into the band’s vampiric origins. With January’s The Sin: Vanish EP, the recent departure of member Heeseung and the impending release of The Sin:Bliss next month, 2026 has been an eventful chapter for the boy band. Tickets start at $55 for this concert.
2101 Stadium Way, Mission Valley
San Diego Comic-Con
July 23-26
A 15th anniversary reunion for Grimm, an exclusive look at Avatar Aang: The Last Airbender and a special Marvel Studios presentation are just a few of the standout parts of this year’s San Diego Comic-Con lineup. And that’s just what’s going down in Hall H. Fans of sci-fi, fantasy, superheroes and nearly every other corner of pop culture can explore panels, autograph signings, memorabilia and much more at San Diego Convention Center. Though the badges are all gone, there are plenty of badge-free parties, pop-ups and activations that ensure Comic-Con is for all.
111 West Harbor Drive, Embarcadero
The Fray at Cal Coast Credit Union Open Air Theatre
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.
Courtesy of North City Farmers Market
San Marcos
San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Meet the Local: Patricia Prado-Olmos
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.
“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Before, during, and after the Fourth of July, San Diegans can commemorate America’s 250th anniversary with an abundance of stars, stripes and local celebrations. America The Beautiful: 250 at The Rady Shell and Lamb’s Players Theatre’s revival of American Rhythm will look back at the many songs which define our country. Liberty Station’s Anchored in Freedom celebration and the Independence Day Carnival offer community-centered fun and loads of family-friendly activities. And who can possibly forget the Big Bay Boom, which will resume its reign over San Diego Bay as the state’s biggest fireworks show. Outside of the holiday festivities, this week brings the yearly return of Little Italy’s Summer Sera and the Athenaeum Summer Festival, as well as a slate of championship matches for All Elite Wrestling.
Sip on refreshing beverages and savor a panoramic rooftop view this Friday from 6-8 p.m. during the 21-plus Sunset & Spritz at Margaritaville Hotel San Diego Gaslamp Quarter’s 5 O’Clock Somewhere Bar. There will be a live DJ (until 9 p.m.), appetizers, pool and cabana access, a photo booth, and a cash bar (until 11 p.m.). To accentuate the summer theme, guests are invited to dress in white, pink, and orange attire. Tickets are $29 and come with a welcome aperol spritz.
616 J Street, Gaslamp
The 250 Grand Tasting Menu at Amaya
July 3 & 4
Bring a patriotic palette to the Fairmont Grand Del Mar for The 250 Grand Tasting Menu at Amaya this Friday and Saturday from 5-8:30 p.m. Patrons will be treated to a five-course tasting menu, curated to exhibit a selection of standout regional flavors and culinary concepts that have shaped our country’s distinct food heritage. The meal will also include beverage pairings with each course, such as wine, cocktails, and artisanal drinks. Reservations are $330 per person (with tax and 20% gratuity) on OpenTable.
Don Toliver thrives at being the life of the party (and the “After Party”). His fifth album Octane, released in February, is indicative of his thrill-seeking nature. As with his earlier releases, Octane sees Toliver operating in the space between hip-hop and R&B, with warbling vocals and blaring beats that are best heard at a high volume. This Tuesday at 7:30 p.m., Toliver will play at Pechanga Arena, with rappers SoFaygo, Chase B and SahBabii—who had a guest verse on Octane standout “K9”—as special guests. Tickets start at $156 for this concert.
What makes musicals like Wicked, Cats, Chicago, and Jersey Boys so timeless is the legion of excellent songs that makes fans out of those who’ve never even watched the show. This Friday at 7:30 p.m. during Blockbuster Broadway! at The Rady Shell, conductor Evan Roider, the San Diego Symphony Orchestra, and veteran vocalists Alex Getlin, Jessica Hendy, Scott Coulter, and John Boswell (also on piano) will perform an all-star theater soundtrack. In addition to the shows named above, audiences can expect songs from A Chorus Line, The Phantom of the Opera, Annie,and more. Tickets range from $57 to $129 for this concert.
222 Marina Park Way, Embarcadero
America The Beautiful: 250 at The Rady Shell
July 4
One night after recognizing the brilliance of Broadway, The Rady Shell will ring in the United States’ landmark anniversary with America The Beautiful: 250 this Saturday at 7:30 p.m. Conductor Byron Stripling, joined by a five-performer ensemble and the San Diego Symphony Orchestra, will lead a night of ballads that best resemble the red, white, and blue, including songs sourced from the Great American Songbook. After the show, concertgoers are invited to watch the nearby Big Bay Boom from their seats. Tickets range from $71 to $139 for this concert.
222 Marina Park Way, Embarcadero
Athenaeum Summer Festival at Athenaeum Music & Arts Library
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”
Matt Furman Photography
Building the Infrastructure Behind Clean Energy
Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Developing Medicine One Patient at a Time
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”
Matt Furman Photography
Growing a Beach-Town Brand into a National Business
Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.
Summer has officially kicked off, and San Diego is celebrating the sunny season with a myriad of fun events. From San Diego Pride week and a fairytale performance at Civic Theatre to a Santigold concert and Comic-Con, there are dozens of opportunities to make memories worth adding to your scrapbook. Here are all the best things to do in San Diego this July:
Divine inspirations, operatic ballads, and symphonic pop production elevate Rosalía’s Lux to heavenly levels. Hear angelic vocals ascend—in up to 13 languages—during her performance at Pechanga Arena.
Enjoy a night of feel-good indie rock and sing-along anthems at the Cal Coast Credit Union Open Air Theatre courtesy of Young the Giant and special guest Cold War Kids.
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Santigold collects genres like gold stars: musical accouterments that brighten her uniquely alternative sound. See her live in concert with dancehall producer Troy Baker Sound at Humphreys Concerts by the Bay.
Two male government workers pursue a secret romance amid the Lavender Scare in the San Diego Opera’s production of “Fellow Travelers” at the Balboa Theatre.
Audrey Hepburn. Marlon Brando. Salvador Dalí. What do these icons have in common? Each was the enigmatic focus of a Cecil Beaton portrait. Step inside Cecil Beaton’s Fashionable World, an alluring showcase of 20th-century style at San Diego Museum of Art.
Courtesy of San Diego Pride
More Fun Things to Do in San Diego This Month
1
The Little Italy Mercato will trade morning rays for golden-hour glow through its free Summer Sera, an expansion of the neighborhood’s farmers market with live music, artisanal finds, and a fetching amount of pet activities.
11–19
San Diego Pride week starts with a Dyke March and ends with the two-day “Pride Shines On” festival. The days in between? Run a 5K, march in the parade, visit the rainbow-lit St. Paul’s Episcopal Cathedral, and more.
19
Dress up for a Mediterranean-themed tea time at the Estancia La Jolla, a laid-back yet refined afternoon planned for the resort’s monthly Tea in the Garden series.
23–26
Nerd culture’s biggest gathering returns to the Convention Center. San Diego Comic-Con welcomes fans of everything from comic book cinema to ultra-rare collectibles for panels, exhibits, sneak peeks, and much more.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Summertime in San Diego may bring about blue skies and sun-drenched days, but it doesn’t stop there. There’s also the top-notch concerts, tasting events and wallet-friendly fixtures that make this season feel extra special. Fans of contemporary and classical music can check out performances by the San Diego Symphony Orchestra, the Beach Boys and Kool & The Gang at The Rady Shell or the annual Mainly Mozart All-Star Orchestra Festival in La Jolla. Local gourmands can sign up for a spot at our Omakase Open, indulge in cold desserts at Scoop San Diego or journey across a two-mile stretch of good eats during the Taste of Adams Avenue. As for free events, there’s a new edition of San Diego Made: LIVE at San Diego Made Factory, the Pride Party at Museum of Us and the return of the Ocean Beach Street Fair & Chili Cook-Off.
Japanese omakase dining is an artform built on trust, in patrons allowing their chef to entirely curate their meal. That’s why, this Thursday from 6-9 p.m., San Diego Magazine is gathering the city’s finest sushi and omakase chefs to showcase their skills during the21-plus Omakase Open at JULEP. Guests can enjoy live music, all you can eat food and drink, plus the chance to converse with local culinary masterminds and decide on the night’s best bites, all while supporting the Convoy Pan Asian Cultural and Businesses Innovation District. General admission ($85) is full up, but join the waitlist in case more tickets become available.
1735 Hancock Street, Mission Hills
Taste of Adams Avenue
June 28
From University Heights to Kensington and the unique neighborhoods in between, Adams Avenue is home to a host of must-try flavors. During the 25th annual Taste of Adams Avenue, happening this Sunday from 11 a.m. to 3 p.m., 45 spots along Adams Avenue will offer samples, with brunch-inspired bites, refreshing ales, world-class gelato on the menu. Attendees can make the most of their self-guided tasting tours by walking, biking or riding from end-to-end on a complimentary trolley. Tickets are $55 online and $65 the day of.
Adams Avenue
Scoop San Diego Ice Cream Festival
June 28
It’s a scientific fact (source: trust me) that a little sweet treat, like say ice cream, paletas or shaved ice, has the power to make any day instantly better. Meaning, it’s only right to treat yourself to a dessert-filled afternoon during the 8th annual Scoop San Diego Ice Cream Festival, where three dozen local vendors will serve up their finest specialties this Sunday from noon to 4 p.m. in North Park. General admission ($49) comes with 10 shareable two-ounce samples; all net proceeds will go towards Feeding San Diego.
30th Street & North Park Way, North Park
Concerts & Festivals in San Diego This Weekend
Mainly Mozart All-Star Orchestra Festival
Through June 27
Week two of the 38th Annual Mainly Mozart All-Star Orchestra Festival begins Tuesday (7 p.m.) with a performance of Mozart’s “Jenamy” and pieces by Lully and Strauss, followed by Mozart’s “Jupiter,” and works by with Schumann and Pärt on Thursday (7 p.m.), both at The Conrad; tickets range from $71 to $163 for each concert. The festival will then conclude Saturday (7 p.m.) with Mozart, Brahms and a performance of Beethoven’s Symphony No. 5 at Epstein Family Amphitheater; tickets range from $26 to $263. And if that’s not enough Mozart for you, pianist Anton Nel will lead a prelude concert in the JAI prior to Tuesday and Thursday’s shows.
The Conrad: 7600 Fay Avenue, La Jolla | Epstein Family Amphitheater: 9500 Gilman Drive, La Jolla
Opening Weekend at The Rady Shell
June 26–28
A star-studded opening weekend is in store to kick off The Rady Shell’s summer season. On Friday (7:30 p.m.), Rafael Payare will conduct the San Diego Symphony Orchestra in an effusive Opening Night program featuring violin soloist Stefan Jackiw; tickets range from $57 to $124. The following night at 7:30 p.m., the orchestra will pair up with The Beach Boys, plus special guest John Stamos, for a rousing tribute to Pet Sounds; tickets range from $78 to $268. Then, on Sunday (7:30 p.m.), audiences can boogie their way to Monday with Kool & the Gang and hip-hop pioneers the Sugarhill Gang; tickets range from $68 to $152.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.
Changes Plastic Surgery & Spa
Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.
Cosmetic Laser Dermatology
At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.
Cultivé Medical Aesthetic
If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.
Starlite Aesthetics and Wellness
Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.
The “It” List
In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.
Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.
Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.
Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.
Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.
