On January 7, some of golf’s biggest names—Tiger, Rory McIlroy, Rickie Fowler, Xander Schauffele, Ludvig Aberg, and Wyndham Clark—will walk into a packed stadium designed specifically for this spectacle. A three-on-three match. Tee shots and longer approach shots will be hit into a massive 64-by-53-foot simulator. The short game will take place on a real putting green equipped with sophisticated hydraulics that morph and shift the surface for each hole. Golfers will be mic’d up. They’ll be held to a strict 40-second shot clock.
ESPN will broadcast the debut of TGL Golf across 80 countries to millions of golf fans, including Agustin “Augie” Pizá, the San Diego architect who designed several of the holes for this future-of-golf moment.
When I reach Pizá, his excitement is palpable. He quickly apologizes for his strained voice before jumping into a slew of topics including architecture, the Chargers, Picasso, philosophy, and, most of all, the future. An award-winning golf course architect, Pizá’s San Diego-based design firm was tapped to help design several holes for “Tomorrow’s Golf League” (TGL), created by Tiger Woods and Rory McIlroy in partnership with the PGA TOUR.
“One of the things that I wanted [to do] was to challenge the top players, but also to have fun,” says Pizá between sips of tea. “It’s made-for-TV entertainment.”
This hybrid model unshackles the sport from traditional rules. It will be staged at SoFi Center in Palm Beach Gardens, Florida—a stadium custom-designed for TGL. Teams will compete in 15-hole matches, split between “triples”—3-on-3 playing alternate shots—and “singles,” or head-to-head play. Matches will take no more than two hours, and, borrowing from other sports, there are timeouts and referees and similar to fantasy sports, there’s the “Hammer,” an option for teams to go for (or lose) double the points on a hole.
“To have actual teammates competing with you affecting the result is such a cool thing. I know Rick, I know Cam and Fitzy pretty well, and I think we’re just going to get closer as we compete in this league,” Schauffele says, referring to his teammates Rickie Fowler, Cameron Young, and Matt Fitzpatrick, respectively. Among them are 17 PGA Tour victories and three major championships. They’re joined in TGL by league co-founders and all-time greats Tiger Woods and Rory McIlroy, along with 18 other top golfers. A four-team playoff later this year will determine the inaugural TGL champions.
The virtual environment also lets the course designers run wild, something Pizá had been preparing for his whole career. He learned the foundations of course design during stints at Nicklaus Design and Fazio Design, two of the top course design firms in the world, and he expanded his design sensibilities at the University of Edinburgh’s golf course architecture program.
“I think one of our biggest competitive advantages is that mix of the contemporary United States–-not afraid of building bigger stuff, bolder stuff—but then having the ecological-friendly, minimalist approach from the U.K.,” Pizá says about his eponymous firm Pizá Golf.
One of his first solo projects was at Club Campestre Tampico in Mexico. There, he started improvising on the tenets of course design with “just a touch here and there, just an accent here and there—things that rarely you would see on a course.” Pizá’s is the language and pride of an artist, which caught the attention of TMRW Sports, the entity behind TGL. (In a reference to its parent company, TGL stands for Tomorrow’s Golf League.)
So far, Pizá has designed eight holes for TGL, but his most striking is Temple, “a hole design inspired by ancient civilizations… and found in the mountains of South America,” according to the league’s website.
Courtesy of Pizá Golf
“I was playing around with two triangles and I pinched them in the middle, and I thought, ‘This could be, I don’t know if the ultimate, but a very exciting risk-and-reward hole,’” Pizá says. An errant tee shot risks losing the ball in the (fictional) valley below, and players who don’t try to reach the second, farther triangle will be left with a long approach shot to an elevated island green. “We’re very lucky to have clients that believe in us and that are as crazy as we are because if we didn’t, we would just be theorists.”
But Pizá is, in fact, a theorist. Everything has a purpose. Designing courses is like making an album. Butterfly Golf, in which four sets of six-hole loops create different courses on one site, is the future of “grass golf.” TGL isn’t a competitor to grass golf, it complements it; and what we see in TGL is 25 years of the evolution of the mind, Pizá’s mind. Talking with him, he seems less a golf designer and more an inventor.
“Art and architecture don’t know boundaries, they don’t know borders if you’re an artist… if you’re great at what you do.” Only someone raised by two teachers from Tijuana who established their studio in San Diego could put this all into practice. If Pizá is an inventor, then he is helping create the future of golf, and if TGL takes off, then he better stock up on tea. He’ll have a lot more talking to do.
Then, I ask him if it’s his goal to be history’s greatest golfer from San Diego. Schauffele entered that conversation in 2024 by becoming only the 16th golfer ever to win the British Open and another major championship in the same year. On top of that, he’s got an Olympic gold medal from the 2020 Tokyo games and a win at the 2017 Tour Championship. He’s now ranked number two in the world. Yet he shows little interest in chasing down Phil Mickelson, Billy Casper, and other San Diego golf legends.
So I ask him what aspect of his game he wants to improve, and the answers spill out. No one self-flagellates like a golfer. “It really is a big goal of mine to be the best player in the world, to get to the top of that mountain,” the 31-year-old Scripps Ranch High alum says. “The saying ‘so close, yet so far’ really hits hard, because for me to have a career year and win two majors and to be further away from number one…”
Schauffele trails off, then finishes the thought: “Cheers to Scottie for kicking everyone’s ass.”
He’s referring to Scottie Scheffler, the only man above him in the Official World Golf Ranking. Schauffele’s season last year was great, but Scheffler’s was legendary. He tallied nine victories, including one at the Masters; won a gold medal at the Paris Olympics; and took home the FedEx Cup, golf ’s season-long competition. Schauffele is undeterred.
“As soon as I get a few steps up, I seem to fall further down the mountain, but I’m pretty stubborn for being as chill as I can be,” Schauffele says. “Hopefully, that pays off in the end.”
Schauffele doesn’t have a ton of length. He ranked 33rd in driving distance last year. His ball striking is celebrated, but he ranked sixth in strokes gained. He didn’t crack the top 10 in putting. You’d be hard-pressed to identify a superlative skill of Schauffele’s or find a statistic in which he ranks first. He’s a jack-of-all-trades golfer, very good at a lot of things. His greatest trait, however, is his work ethic.
Courtesy of San Diego State Unviersity
Ryan Donovan, the head golf coach at San Diego State University, says Schauffele is the hardest-working guy he’s ever had in the program. “He was always competing, always improving, working on things,” Donovan adds. He tells me that, as a senior, Schauffele switched his classes to the evening so he could practice every day until sunset. Three years later, Schauffele was voted the PGA Rookie of the Year.
And for all his success—all his time playing on the world’s best greens—he still recalls fondly his years at San Diego’s humble municipal tracts. “The most fun I had was in high school, when we were at Torrey Pines and the sun’s setting over the ocean and we’re scrambling to finish on the ninth hole in the dark,” Schauffele says.
If Schauffele doesn’t think about any one tournament or being the best golfer from San Diego, then it’s because all he thinks about is practice. Of course, that’s the only way to win the Masters, to become one of the greats.
“I started playing golf when I was 16,” David Moon says. “I’m married to the game, and I love this brand.”
His affection for Honma Golf is understandable. Clubs from the BERES line, with smooth metals dyed silver, gold, and red, look more like pieces of jewelry than they do sporting goods. It’s Moon’s job, as the company’s ecommerce and customer service manager, to sell those clubs, although that title doesn’t fully capture his role running Honma Golf’s three-person Carlsbad operation.
Courtesy of Honma Golf
Founded in Japan in 1959, the company developed a devout following, mostly in Asia, for its meticulously designed and unusually sophisticated golf clubs. They aren’t manufactured so much as they are crafted, but for decades that luxury went largely unnoticed in North America. In an effort to grow in Western markets, Honma Golf setup shop in Torrance in Los Angeles County, then Cyprus in Orange County. Finally, in 2019, the company landed in Carlsbad, known as the “golf equipment capital of the world.”
That may sound like a roadside oddity or an obscure Guinness World Record, but in Carlsbad the moniker is serious business. A block from Honma Golf is Titleist’s Carlsbad office. TaylorMade and Callaway are headquartered on the other side of Palomar Airport. That makes three of golf’s “Big Four” brands within two miles of each other, and you can’t swing a club without hitting dozens of smaller companies like Cobra and Honma. “It’s good to be in the mix with the big companies,” Moon says. “We’re not moving any time soon.”
Courtesy of San Diego Tourism Authority TaylorMade Golf production facility
According to a report from the city’s economic development division, there are no less than 116 firms in the sports innovation and design industry cluster, which includes the city’s world-renowned golf equipment manufacturers. “We’re claiming over 2,300 employees in that sector, which is more than six times the national average,” says Bret Schanzenbach, president and CEO of the Carlsbad Chamber of Commerce. “It also generates good income—averaging $130,000 per employee per year in annual earnings.”
Callaway and TaylorMade together earn over $5 billion annually, or about $5 for every golf ball the world manufactures in a year. And the story of selling golf balls is inextricably linked with the story of Carlsbad.
Long a farming town, Carlsbad didn’t incorporate until 1952. Its population as of the 1960 census was just over 9,000, and not many people outside of San Diego County had heard of the town until the La Costa Resort, opened in 1965, began hosting the PGA’s Tournament of Champions in 1969. A 34-year-old Gary Player, at the height of his legendary career, fended off the likes of Jack Nicklaus, Arnold Palmer, and Lee Trevino for the trophy that year.
Courtesy of The Club at La Costa
“I believe it is the way courses should be set,” Player told The New York Times after his victory at La Costa, now known as the Omni La Costa Resort & Spa. “It’s as fine a course as I won on.” High praise from a man who had taken the crown at the British Open nine months prior. La Costa would go on to host the tournament for the next 30 years, and the city grew around it.
That’s due in large part to Ely Callaway and Gary Adams. A textiles executive from Georgia, Callaway brought his fledgling golf club company to Carlsbad in 1983. A year later, Adams came to town with TaylorMade, a company he started in Illinois that had some success hawking “metalwoods,” a departure from the traditional all-wood sets.
In 1991, Callaway took the novel idea a step further and invented the Big Bertha driver, the first made entirely of stainless steel. The club head was massive yet light in the hand. It felt like the future, because it was. The story of golf—and Carlsbad—became centered around engineering, research and development, and technological advances. It mirrored the digital revolution rooted in Northern California. The Bay Area had Silicon Valley. Carlsbad had Titanium Valley. Honma Golf resides on Innovation Way.
Courtesy of TaylorMade Golf
“If you’re a golf company, do you want to be based in Illinois, or are you going to go to a place like California where you can golf year round?” Schanzenbach says. Carlsbad has “infrastructure, plus the weather, plus the quality of life, and the ability to bring in top [golf] professionals to your facility to test out your equipment,” he adds. “You want to bring them to a place where, afterwards, you can go out to a really nice course with beautiful weather and treat them.”
But the local industry has hit the rough in recent years. According to the city, employment in the sector declined 16.3 percent between 2018 and 2020, a trend that started back in 2013, despite overall golf participation being up 30 percent since 2016, according to the National Golf Foundation. While the weather in Carlsbad is still perfect, some of the factors that fueled its explosive growth, especially cheap land and plentiful labor, are today tilting against it.
Courtesy of TaylorMade Golf
“Coming out of Covid, one of the biggest things we were hearing from our membership was the challenge with finding and then retaining talent for their companies,” Schanzenbach says. “I know TaylorMade has done a good job with it. But [for] the middle-tier companies, it’s hard.”
Honma Golf felt this firsthand.
PGA tour pro Justin Rose signed with the company in early 2019, and a few weeks later, he won the Farmers Insurance Open in San Diego. Honma was finally making inroads in the US, then Covid hit. “All the momentum stopped,” Moon says.
Sales slumped, then the company struggled with staff turnover and recruiting executive and marketing teams to achieve its goals in North America. The realities of high costs, intense competition, and hiring challenges set in, but Honma Golf is undeterred. By reorganizing its marketing team and refocusing on its core market segment of golfers interested in premium clubs, the company feels there are better days ahead. “2025 is going to be a good year,” Moon predicts.
Courtesy of Topgolf
It’s a retrenchment not unlike Callaway Golf’s. In September, the company announced it was spinning off Topgolf, the chain of entertainment-focused driving ranges it acquired just four years earlier. The company wants to focus on its traditional golf equipment and apparel business, the one based in Carlsbad—the one that helped make Carlsbad.
After Covid’s industry-wide disruptions, the future of the local golf manufacturing industry is coming into focus. So far, it looks a lot like the first 40 years: You can’t play golf without Carlsbad.
San Diego, with its gorgeous coastal views and year-round sunny weather, is a golfer’s paradise, offering an impressive array of courses that cater to all skill levels, whether your scorecard usually consists of eagles or bogies. For locals and out-of-towners alike, exploring these courses will not only test your skills but also immerse you in the breathtaking scenery that San Diego is known for.
Courtesy of Coronado Golf Course
Coronado Golf Course
Coronado Golf Course, opened in 1957, is one of San Diego’s more walkable courses. Cited as a top SD course by the Golf Channel, the well-maintained public course offers views of the Coronado bridge and boats out on the water. The onsite restaurant serves American bites (including vegan options) for brunch and lunch.
2000 Visalia Row, Coronado
Courtesy of Torrey Pines Golf Course
Torrey Pines Golf Course
Consistently ranked as one of Golf Digest’s 100 greatest courses, the challenging Torrey Pines Golf Course in La Jolla hosted the 2021 US Open and puts on the annual PGA TOUR’s Farmers Insurance Open. Named after the rare Torrey Pine tree, which only grows along the San Diego coastline and Santa Rosa Island, the course has made its way onto many golfers’ bucket lists.
11480 N Torrey Pines Road, La Jolla
Courtesy of Fairmont Grand Del Mar
The Grand Golf Club
Located at the luxurious Fairmont Grand Del Mar, The Grand Golf Club and its 50,000-square-foot driving range are open to hotel guests. Three-hundred-and-sixty degree views of each hole are available online, helping give you a leg up if you’re trying to improve your handicap. And if your kiddo dreams of becoming a future Masters champion, this course is the perfect place to take them, as children 12 and under can play and rent clubs for free.
5300 Grand Del Mar Way, Del Mar
Courtesy of Park Hyatt Aviara
Aviara Golf Club
Aviara Golf Club is San Diego’s only course designed by the legendary Arnold Palmer. Situated within Carlsbad’s Park Hyatt Aviara, this layout includes strategically placed bunkers and water features that provide both pretty views and tough obstacles. And, if you’d like to level up your gear game, the course’s TaylorMade Aviara Performance Center allows you to test clubs with 3D motion analysis technology. The club offers both public and resort fees, as well as online course videos that provide insight into hole details and potential strategies.
7447 Batiquitos Drive, Carlsbad
Courtesy of Rancho Bernardo Inn
Rancho Bernardo Inn Golf Course
Designed by golf course architect William Francis Bell, the Rancho Bernardo Inn Golf Course has hosted both PGA and LPGA events. Its 18th hole, surrounded by old-growth trees, is a fan favorite. Golf lessons are also available at the Carlsbad course, whether you’re just starting out or a seasoned golfer needing a couple tips or tweaks.
17550 Bernardo Oaks Dr, Rancho Bernardo
Courtesy of Singing Hills Golf Club
Singing Hills Golf Club
Singing Hills Golf Club supplies golfers with three courses in the Dehesa Valley of San Diego County. The Willow Glen course runs along the Sweetwater River and features narrow fairways, while the Oak Glen course is known for rolling greens and a beautiful, yet difficult, fifth hole. The nine-hole Pine Glen course is ideal for beginners or those looking to squeeze in a quick round.
3007 Dehesa Road, El Cajon
Courtesy of Mt. Woodson Golf Glub
Mt. Woodson Golf Club
The course at Mt. Woodson Golf Club in Ramona is tough—but you don’t need to worry about having an audience for any whiffs. Each hole is so secluded it’ll feel like you and your buddies are the only ones on the course. Open to the public and surrounded by serene, rocky hills, the club also houses a bar and grill with some of the best prices in town (hello, post-birdie BLT for under $9).
16422 North Woodson Drive, Ramona
Courtesy of Goat Hill Park Golf Club
Goat Hill Park Golf Club
Originally built in 1952, Oceanside’s Goat Hill Park Golf Club was one of the first golf courses in San Diego County and began as a regulation-length nine-hole setup. In the early 1990s, it was redesigned into an 18-hole course, enhancing its appeal to golfers seeking a fun time on the links and a laid-back atmosphere.
Admiral Baker Golf Course, located within the historic Navy complex near Tierrasanta, is notable for its two distinct 18-hole courses—the North and South. The lush fairways and well-maintained greens are complemented by facilities like a driving range and eatery.
Jordyn Berg is a freelance writer whose favorite topics include food and travel. A Pacific Northwest native, she delights in exploring the best of San Diego, by searching for hidden gems, experiencing must-try restaurants, and soaking in the city’s amazing views.
A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.
It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.
For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.
Courtesy of ASID
“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”
ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.
Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?
ASID’s answer: start with one hour.
ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!
Courtesy of ASID
“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”
Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.
“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”
Friday, January 5 | 7:00 p.m. | Pechanga Arena San Diego
“Do you still have $2 beer nights?” I recently asked a Gulls ticket sales rep. After a brief hold, they got back on the line to deliver the saddest news in the era of post-Covid inflation: $2 Bud Lights at Friday home games have been replaced by $5 Blue Line Blonds.
Blue Line Blond Ale isn’t Bud Light—the latter is the best beer on earth, after all—but Friday night at the Gulls is still one of the best happy hours in San Diego. In their first home game of the new year, the Gulls take on the Bakersfield Condors. Six of the Gulls’ nine wins on the season came in December, offering a glimmer of hope that the team can climb from last place in the AHL’s Pacific Division. Whether the Gulls continue their winning trend or not, $5 beer nights are a win-win for fans.
Monster Jam
January 13-14, 27-28 | Snapdragon Stadium
Are motorsports defensible in the face of climate change? Debatable. Is Monster Jam even a sport? Also debatable. What’s not up for debate is its enduring popularity, a peculiarity of American culture that The New Yorkerrecently explored. “We sell four million-plus tickets a year,” Jayme Dalsing, Monster Jam’s senior director of global operations, told the publication. “That’s more than Taylor Swift.”
As Swift counts her billions, I don’t think she’s too concerned about Monster Jam, but the motorized traveling circus does have one advantage, at least to San Diegans: it actually comes to town. Monster Jam renews its San Diego residency over two weekends at Snapdragon this month. The last time Swift played San Diego was in 2015.
SDSU vs UNLV Women’s Basketball
Wednesday, January 17 | 11:00 a.m. | Viejas Arena
The SDSU women’s basketball squad has quietly won six straight games and 10 of their last 12 to finish the 2023 schedule at 10-3. They have a slate of winnable conference games to kickoff 2024, but none will be more pivotal than their January 17 matchup against UNLV, who lead the Mountain West Conference at 11-1. It’s a rare 11:00 a.m. start as one of the program’s Field Trip Days so that local youth can attend a game, so take that first sick day of 2024 and cheer on the Aztecs with the future of San Diego.
Farmers Insurance Open
January 24-27, 2024 | Torrey Pines Golf Course
The field isn’t set yet for the annual Farmers Insurance Open, but last year’s champion and world No. 7 Max Homa is sure to be at Torrey Pines Golf Course defending his crown. Jon Rahm, who won the Farmers in 2017, as well as the 2021 U.S. Open at Torrey Pines, will likely join him. Neither will be the crowd favorite though, not if Scripps Ranch High and SDSU alum Xander Schauffele joins the field.
The world No. 6 can hang his hat on having won a Tour Championship, an Olympic gold medal, and a Ryder Cup, but one thing missing from his résumé is a win in his hometown. At this year’s Farmers Insurance Open, Schauffele will try to become the seventh San Diego native—following Phil Mickelson, Scott Simpson, Craig Stadler, Greg Twiggs, Billy Casper, and Gene Littler—to hoist the trophy.
San Diego Mesa College vs. Santa Ana College Baseball
Saturday, January 27 | 1:00 p.m. | San Diego Mesa College Baseball Field
I am under no illusion that many San Diegans will attend the season opener for an average community college baseball program in the middle of a weekday. With 13 conference championships, 20 regional tournament appearances, 231 alumni transferred to NCAA or NAIA baseball programs, and 34 alumni having played professionally, the San Diego Mesa College baseball program is one of the most successful in California.
And one of those alumni is responsible for some of the most groundbreaking moves in the sport. In various management roles in MLB, Billy Eppler established the Yankees scouting department, brought Shohei Ohtani to the U.S. from Japan, and set a record $375 million payroll with the New York Mets. Not bad for a former ballplayer from Allied Gardens. After the holidays and weeks of the sun setting at what feels like noon, the Knights kicking off their season is worth celebrating. Baseball is back!
A Rare Look Inside Callaway Golf’s San Diego Test Center
The Ely Callaway Performance Center is where tour-level fittings, cutting-edge technology, and golf equipment you can’t buy yet all come together
Courtesy of Ely Callaway Performance Center
By Tina Mickelson
“Come test something.”
Those are quite possibly my three favorite words in the English language—all due respect to “I love you” or the highly underrated “you were right.”
I’ve been a PGA Golf Professional since 1994, and yes, full bias disclosure, a Callaway Golf Ambassador for 18 years. One of the bonuses that comes with that combo is access to the Ely Callaway Performance Center—a place so exclusive it gives “velvet rope” vibes.
Originally opened in 2006 as a highly functional (yet not exactly breathtaking) test facility, the ECPC got a serious glow-up in 2018 when Gil Hanse (along with partner Geoff Shackelford) turned it into what can only be described as a fully engineered golf playground. Hanse is no stranger to golf course renovations. In 2024, he completed an extensive redesign of the Omni La Costa North Course in Carlsbad, so it could host the NCAA Division 1 Golf Championships. He also worked on acclaimed courses like Winged Foot, Merion Golf Club, and Oakmont Country Club.
In just two months, it went from a standard test center and R&D lab to a fully dialed-in golf playground.
Courtesy of Ely Callaway Performance Center
What was once purely practical is now intentionally designed to be both precise and inspiring. The targets are staggered with purpose—forcing creative shot-making while also calling you out on your actual distances (no more “that’s my 150-yard club … ish”).
Add a massive hitting area, bunkers and greens that mimic real on-course conditions, a “Himalayas” putting green (named for its roller-coaster undulations), an upgraded indoor putting lab, and a 120-decibel sound system blasting a very golf-appropriate playlist, and suddenly it’s a rare blend of high-performance testing facility and “don’t mind if I stay here all day” energy. Since this isn’t exactly open to the public, SDM asked me to take you behind the curtain.
As the iron gates part, it feels less like arriving at a practice facility and more like being granted backstage access at a rock concert—if the bandmembers were made entirely of launch monitors and perfectly manicured turf.
There are no mats. No guessing. No “I think that one felt good?” Just conditions that mirror exactly what tour players see in competition. Because when you’re testing equipment at this level, accuracy isn’t a bonus—it’s the whole point.
Even the sand matters. Different textures. Different densities. Because bunkers have personalities, too, and they are often unfriendly. And the golf balls? Brand. New. Not the usual “these have seen some things” range balls. New balls mean consistent spin, truer trajectory, and no surprises. The older a golf ball gets—and the more it’s been baked in the sun, scuffed, or generally lived a full and complicated life—the less reliable it becomes. Think of it like this: fresh ball, predictable performance; old range ball, slight chaos with a side of mystery.
I’m escorted to my personal hitting bay—basically a pop-up shaded oasis stocked with enough equipment to make a gear junkie weak in the knees. Shafts in every weight and profile imaginable. Heads lined up like they’re waiting to be drafted by their favorite team.
Courtesy of Ely Callaway Performance Center
Toptracer technology was patiently waiting to track every one of my swings, each shot instantly delivering ball speed, launch, spin, carry distance, and dispersion (a polite way of saying consistency, or lack thereof), so there’s no guessing—just data telling the truth, whether I like it or not.
We start with irons. Different heads, different feels, different results. When I miss a shot, the ball tends to leak right, so we check lie angle. A quick adjustment—2 degrees upright—and suddenly the clubface is consistently square at impact like it remembered its job. Effort level: down. Ball flight: improved. Confidence: creeping back.
Next we look at the different shaft options—because nothing says “fun afternoon” like realizing a higher kick point can change your entire golf identity. Shaft flex (how much the shaft bends during your swing) helps determine whether you get more height and distance or more control, while kick point (where the shaft bends the most) influences your ball flight—lower kick point for higher launch, higher kick point for a flatter, more penetrating shot. In other words, one small tweak and suddenly you’re hitting shots you’d normally only describe later, slightly exaggerated, over a glass of wine.
Then we move through the bag: hybrids, fairway woods, drivers, wedges. It’s a full rotation of “try this,” “now try this,” and “okay wait … THAT one.”
And yes—the new Quantum driver and fairway woods made an appearance. Without getting too deep in the weeds, they’re faster, more forgiving, and smarter (thanks to AI face mapping) than previous models. Translation: Even your mishits are now slightly less embarrassing. And they were not the only things getting tested. My patience was under attack because the driver and woods would not be available to the public for a good three months.
Courtesy of Ely Callaway Performance Center
Watching the fitting team work is like watching a Formula 1 pit crew. Clubs are swapped in seconds. Shafts tightened, adjusted, replaced. One minute you’re swinging something that seems “fine,” and the next, you’re holding a club that feels like it is a part of your DNA.
Then there’s the putter fitting. Drivers are physics. Putters are therapy. Inside the putting lab, sensors track everything—tempo, face angle, path—things you didn’t even know could be measured. Within minutes, my data politely informs me that my putter face is slightly closed at impact. Not shocking, but also not ideal.
A few quick adjustments—different head (with a bit more weight at the toe to discourage the face swinging closed at impact), shorter shaft (so I feel more over the ball, which helps my eyeline)—and suddenly the ball starts rolling exactly where I’m aimed.
Same stroke. Same golfer. Completely different outcome. If only the rest of life worked like that.
And then there’s the part that feels slightly classified. The ECPC isn’t “just” a performance center—it’s also where future equipment lives before the public even knows it exists. I’ve been there when certain clubs were basically under surveillance. Not “don’t touch,” but more “please keep phones in your pocket.”
It’s golf’s version of Area 51. Except instead of aliens, it’s drivers that won’t hit shelves for another year—and like I mentioned, waiting is not my strong suit.
Getting to test the newest equipment isn’t just a perk—it’s part of the job. It’s what allows me to stand in front of students and say, “I’ve tried it. I know what works and what doesn’t. And more importantly, I know why.” And if I happen to sprint to my car every time the phone rings and someone says, “Come test something” … well, that’s just professional courtesy.
Callaway isn’t the only place to get your swing analyzed and clubs fitted. You can stroll into big retail spots like The Golf Mart or Golf Galaxy, book a next-level session at a dedicated studio like Club Champion or True Spec Golf, test brand-specific gear at various manufacturing companies (many located in Carlsbad), or even combine a lesson and a fitting at GOLFTEC. And let’s not forget your local golf course, where fittings happen on actual turf, on a driving range you have some history with—many times with the golf professional who is familiar with your swing so they can give you valuable input. With this many options, there’s really no excuse, other than pride, to keep blaming your clubs.
Chemotherapy and radiation have long been considered gold standards of cancer treatment, but they can cause severe side effects. A promising new approach called theranostics—a combination of “therapeutics” and “diagnostics”—could offer patients with certain types of metastatic cancers new hope. It’s a two-step process that uses a drug that binds to specific receptors on cancer cells. Advanced imaging detects this radioisotope, allowing doctors to then use a second radioisotope that binds to the cancer cells and destroys them. Click here to learn more about how specialists at Scripps Cancer Center are using theranostics.
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