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Arts & Culture SEPTEMBER 9, 2024

The Odd Little Opera House in the Middle of Nowhere

When Death Valley called in 1967, New York ballerina Marta Becket answered

The Odd Little Opera House in the Middle of Nowhere
Courtesy of Amargosa Opera House

A flat tire in a ghost town outside Death Valley. A sweaty nightmare for most travelers. But for Marta Becket, the beginning of a dream.

It was 1967. While her dusty tire was attended to, Becket wandered off to a dilapidated recreation hall nearby. Inside, she saw a stage caving in, walls covered in mud, and floors warped from flood damage, but as she peeked through the cracked door, the structure whispered to her. We could make magic together.

When the allure of California called, Becket—a lifelong New Yorker who was then in her 40s—answered with a singular passion few have matched. An artist to the core, trained to dance, paint, and play piano, Becket cast aside her Broadway life and moved to Death Valley Junction (population: a handful), setting up shop in the squalor. The place had potential, after all, even if only she could see it. This project would be her opus.

Courtesy of Amargosa Opera House

Renting the theater for $45 a month, Becket paid for repairs and got to work painting an ornate mural depicting a permanent audience on the walls, with cherubs rejoicing on the ceiling. She changed the building’s name to the Amargosa Opera House and, in 1968, began performing original dances and acts for a few people at a time—or sometimes none at all. It wasn’t about fame, it was about freedom.

But fame came nonetheless. National Geographic wrote about her, as did Life. People were curious to see the ballerina in the desert. For more than four decades, Becket performed on her fixed-up stage, delighting and inspiring countless theater lovers willing to make the trek to nowhere.

Along the way, Becket became owner of the entire town, which she turned over to a nonprofit organization that now oversees Death Valley Junction, including the opera house and an adjoining hotel.

Becket would have turned 100 this year. Though she died in 2017, her legacy continues. Business operations took a hit during Covid, but the opera house still offers daily tours and hosts sporadic shows on that famous stage.

“Even if you’re not an artist, you have to appreciate what she was about,” Amargosa Board of Directors President Fred Conboy says. “She was a courageous and audacious woman. There’s nobody like Marta.”

Mateo Hoke

About Mateo Hoke

Mateo Hoke is a journalist and author. His books include Six by Ten: Stories from Solitary, and Palestine Speaks: Narratives of Life Under Occupation.

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Arts & Culture JUNE 29, 2026

The Best Things to Do in San Diego: July 2026

See Rosalía in concert, stroll through Little Italy for Summer Sera, and dress up for Comic-Con

The Best Things to Do in San Diego: July 2026
Courtesy of Little Italy San Diego

Summer has officially kicked off, and San Diego is celebrating the sunny season with a myriad of fun events. From San Diego Pride week and a fairytale performance at Civic Theatre to a Santigold concert and Comic-Con, there are dozens of opportunities to make memories worth adding to your scrapbook. Here are all the best things to do in San Diego this July:

Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Concerts & Festivals in San Diego This Month

3

Divine inspirations, operatic ballads, and symphonic pop production elevate Rosalía’s Lux to heavenly levels. Hear angelic vocals ascend—in up to 13 languages—during her performance at Pechanga Arena.

15

Enjoy a night of feel-good indie rock and sing-along anthems at the Cal Coast Credit Union Open Air Theatre courtesy of Young the Giant and special guest Cold War Kids.

29

Santigold collects genres like gold stars: musical accouterments that brighten her uniquely alternative sound. See her live in concert with dancehall producer Troy Baker Sound at Humphreys Concerts by the Bay.

Photo Credit: Matthew Murphy

Theater & Art Exhibits in San Diego This Month

7–12

Be the Civic Theatre’s guest for “Beauty and the Beast” and discover that a fairytale love sometimes lies beneath the surface.

10–12

Two male government workers pursue a secret romance amid the Lavender Scare in the San Diego Opera’s production of “Fellow Travelers” at the Balboa Theatre.

7/11–8/1

The deep blue sea is home to countless ecological treasures, including the remarkable marine organisms documented by Oriana Poindexter. Study her educational and experimental imagery at The Photographer’s Eye via Field Notes.

7/11–1/10/27

Audrey Hepburn. Marlon Brando. Salvador Dalí. What do these icons have in common? Each was the enigmatic focus of a Cecil Beaton portrait. Step inside Cecil Beaton’s Fashionable World, an alluring showcase of 20th-century style at San Diego Museum of Art.

Courtesy of San Diego Pride

More Fun Things to Do in San Diego This Month

1

The Little Italy Mercato will trade morning rays for golden-hour glow through its free Summer Sera, an expansion of the neighborhood’s farmers market with live music, artisanal finds, and a fetching amount of pet activities.

11–19

San Diego Pride week starts with a Dyke March and ends with the two-day “Pride Shines On” festival. The days in between? Run a 5K, march in the parade, visit the rainbow-lit St. Paul’s Episcopal Cathedral, and more.

19

Dress up for a Mediterranean-themed tea time at the Estancia La Jolla, a laid-back yet refined afternoon planned for the resort’s monthly Tea in the Garden series.

23–26

Nerd culture’s biggest gathering returns to the Convention Center. San Diego Comic-Con welcomes fans of everything from comic book cinema to ultra-rare collectibles for panels, exhibits, sneak peeks, and much more.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Arts & Culture JUNE 26, 2026

Who Makes San Diego, San Diego?

That's the question at the center of a new collaborative arts initiative launching this September, celebrating the artists, performers, designers, and makers shaping the region

Who Makes San Diego, San Diego?
Courtesy of Downtown San Diego Partnership

You may not know his name, but if you were one of the millions of people who traveled in and out of Terminal 2 at San Diego International Airport in 2024, you’ve seen his work. David Mont Virgen was born and raised in Tijuana. He earned a degree in international business and studied interior design in Madrid. In early 2020 during the global pandemic, he made one of life’s impactful pivots and decided to pursue art full time. 

David works between San Diego and Tijuana, in the cross-border corridor that is, depending on who you ask, either one of the most complicated places to build a life or one of the most generative creative regions in the country. He makes minimalist work—paintings, sculpture, objects. To do minimalism well, you have to be very good, because there is nowhere to hide. That airport piece? It’s officially entered the permanent collection of the San Diego Museum of Art. David is very good.

While his work was gaining real traction in San Diego, his marriage ended. When that relationship dissolved, the legal and physical ground beneath his feet shook: The future of his citizenship was now in limbo. David looked at his options and chose yet another life pivot.  

An accomplished working artist with a piece in a museum’s permanent collection enlisted in the U.S. Army, at a time when this country is at war. David describes this period of his life with grace, as “…an opportunity to choose myself and move forward with greater clarity and intention. For the love of self.” 

That phrase, “For the Love of Self,” became the title of his show, which opened at the Guild Hotel in January 2026 with support from Oram Hotels and the Consulate General of Mexico in San Diego. Jennifer Findley of JFin Collective led the curation. Within weeks of the show’s debut, David shipped off to train with the army. It would be easy to read his enlistment as purely practical, and citizenship was part of his calculus, but he is precise about his reasons: He wants to continue building a future in this country and building a future for this country. Because service, he says, feels connected to art. “Both are rooted in the belief that we are responsible for contributing something larger than ourselves.”

David is one creator out of many whose story hasn’t yet been told, but whose path reflects the world we live in. The truth he represents is that the artists in this city are creating under increasingly challenging constraints even as their work actively shapes the world we move through—the places we gather, the neighborhoods we love and live in—whether we know their names or not. 

It’s time their stories are told.

This fall, we’ll be publishing an ambitious arts and culture issue made possible by the support of two organizations who are underwriting an expanded freelance budget with one question at its center: Who makes San Diego, San Diego? 

The Art & Design District—a Prebys-supported initiative to develop and shape a dedicated area of the city for creative work, led by Jonathan Glus—has joined as co-publisher of our September issue. SDFC Playmakers led by Sebastian Morúa, the MLS team’s program dedicated to showcasing San Diego’s creative community, has also joined as digital co-publisher for the next six months. 

With their support, our freelance budget has tripled. In the spirit of radical transparency, and because our readers deserve to know how our work is funded, our typical monthly print freelance budget is about $6,000. That supports writing, photography, and design across more than 100 pages. Our monthly digital budget is $2,500. 

With the support of our co-publishers, we’ve brought on Aaryn Belfer, one of San Diego’s most respected editorial voices, as the issue’s special editor. Alongside Troy Johnson, content chief; and Emma Veidt, editor; she is helping shape the editorial vision of the issue.

With an expanded team, we’ll soon bring on a digital producer and an additional art designer. We’ll produce an expansive portrait of the artists, makers, performers, and institutions defining this region’s creative life, commission original photography, and create a comprehensive fall arts and culture calendar. The issue will anchor a six-month editorial program that will extend across digital, social media, video, podcast, and newsletters through early next year.

We have been doing this for 78 years, and we have learned how to do it well with limited resources. But the conversation happening in San Diego right now—about the role arts and culture play in shaping a city and the role a city plays in shaping arts and culture—is one that demands more than what our standard monthly budget can produce. Until now. 

This partnership model is new to us but the challenges that precede it are not new to media, particularly on the local level. And yet, this collaboration serves as real proof that civic organizations and local media can work together to document and preserve the story of a place and the people who make it, for the record.

David told me that San Diego gave him a sense of belonging. That he felt supported and encouraged to keep growing. Not because life got easier, but because he learned to trust himself through uncertainty.

Today, he’s somewhere in basic training. But he is still an artist and he will keep making work. The artists in this city are almost never just one thing. They are painters and soldiers, sculptors and teachers, dancers and mathematicians. David is a minimalist artist and a U.S. Army recruit. He is Tijuana and San Diego. He is, in the most literal sense, still becoming.

A great city knows its makers. I want San Diego to be that city. 

September is on newsstands soon.

Everything SD JUNE 26, 2026

A New Otay Mesa Border Crossing May Improve Wait Times

A massive $1.3 billion construction project is slated to improve the border-crossing process—will it live up to its expectations?

A New Otay Mesa Border Crossing May Improve Wait Times
Courtesy of SANDAG and Caltrans

You’re coasting home after a weekend in Rosarito Beach—still riding the high of vitamin D and Baja Med—and then comes a slap back into reality: brakelights and gridlock exhaust.

Small wonder, given that San Ysidro is the busiest land border crossing in the western hemisphere (fourth-busiest in the world). Otay Mesa’s no breeze either; it’s the busiest commercial port in California and second-busiest across the entire southern border. Smart Border Coalition says that each day last year, 41,800 vehicles crossed into the US at San Ysidro; 17,800 crossed at Otay Mesa, along with 1,023,000 commercial trucks.

Guide to visiting Tijuana, Baja California, Mexico featuring the skyline

Diana Pazos, a San Diego resident and adolescent psychiatrist working in Tijuana, says the northbound border wait at the San Ysidro crossing is often three to five hours Saturday through Monday—delays that modern humans and multinational maquiladoras alike aren’t built to endure. At the current Otay crossing, “commercial trucks may be in line for six hours or longer,” she says.

Needing to bake a couple hours of commute into the States doesn’t just affect vacations; tens of thousands of people cross the border each day for doctor’s appointments, work, school, you name it. The clog has personal and commercial ramifications.

But change is coming. Construction has begun on a new border crossing in Otay Mesa, which is expected to significantly reduce wait times across all San Diego border crossings, bolster binational trade, and improve the air pollution levels in the area.

Nikki Tiongco, an 18-year Caltrans veteran who oversees the Otay Mesa East project (aka Otay 2) for the agency, says the new border crossing will also be among the most high-tech, efficient, and secure border crossings in the nation.

“We have already completed the roadway network within the Otay Mesa East region,” says Tiongco. Part of this project included building State Route 11, an extension of SR 905, which has been open to the public since August and will feed traffic to the new entry port. Otay 2 comes with a 21st century upgrade, too. Miles of fiber-optic cables have been installed underground, which gives the port the brainpower to efficiently sort and streamline traffic as cars approach the border. (Unlike the San Ysidro border, where lanes get organized by vehicle type, Otay 2’s lanes will be interchangeable. For example, if the system indicates that a high number of commercial trucks is heading to the border, passenger lanes could be converted to cargo lanes in real time.)

Otay 2, driven by a binational collaboration among government agencies (Caltrans, SANDAG, General Services Administration, and U.S. Customs and Border Protection), receives both federal and state funding, plus hefty contributions from Mexico. So far, funds from the $1.3 billion project have helped build new bridges and roadway interchanges that will guide traffic to the crossing. At this stage in the process, Caltrans is “laser-focused on building the facility itself,” Tiongco says.

Now, to the juicy part: the prospect of a “20-to-30-minute border wait time” at Otay 2, according to Tiongco. Currently, there are three standard ways to cross the border at San Ysidro: Ready Lanes, General Lanes, or SENTRI Lanes. Most travelers use either the Ready or General lanes. SENTRI Lanes require a form of pre-approval from the US federal government plus an additional fee. According to CBP, the average wait time in 2025 at the San Ysidro crossing, was as little as 15 minutes in the SENTRI Lanes, 45 minutes in the Ready Lanes, and 1.5 to 2 hours in the General Lanes. Those are best-case scenarios that vary based on lane type and time of day.

Otay 2 is about 12 miles east of the San Ysidro crossing and 2.5 miles east of Otay 1. Those not wanting to spend that much extra time on the road to drive to the new border crossing, despite the allure of an under-30-minute wait, are still expected to see some benefits. Tiongco says Otay 2 will “provide a relief valve” overall by spreading the burden across the three border crossings. As a result, SANDAG says, wait times at San Ysidro and Otay 1 could be cut in half.

It’s not just your time waiting at the border that matters. Multinational corporations that relocated their manufacturing plants (maquiladoras) to Northern Baja have claimed for years that the long delays at Otay 1 eat away at their profits. More than 600 maquiladoras, used by companies such as Samsung and Panasonic, currently use Otay 1 to transport products to US and international markets. Ambassador Alicia G. Kerber-Palma, the consul general of Mexico in San Diego, says the project will facilitate more than $60 billion in cross-border trade annually.

Previous reports say that Otay 2 also has the capacity for around 12,000 passenger cars and 1,500 commercial trucks daily. A shiny, new element to this port: Commercial and personal vehicles that choose to cross will pay a dynamic toll on both sides of the border. The fee will increase during busy hours and decrease during slower periods, Tiongco says. Caltrans estimates that the toll could range from $4 to $30 for passenger vehicles and higher for commercial trucks. Drivers will be able to see current rates before they reach the actual border crossing.

And, with these changes, there are environmental benefits, too. “With shorter wait times at all three ports, there’s less idling and congestion, which should significantly reduce air pollution on both sides of the border,” says Kerber-Palma. The main factor driving improved air quality would be decreasing dirty emissions from idling diesel trucks. This county’s air could use some sprucing up, anyway. A 2026 report from the American Lung Association named San Diego as the fifth-most particle-polluted county in the US. The bulk of that dirty air comes from the heavy-duty trucks and ships that pass through the area.

Otay 2 is not only expected to curb the acceleration of air pollution in San Diego; if the state’s legislature passes California Senate Bill 10, the border crossing could also restore local water quality. This bill would use a portion of Otay 2 toll revenues to fund ongoing maintenance of the South Bay International Wastewater Treatment Plant. Current media reports say, however, that it’s increasingly unlikely that SB 10 will become law.

Otay 2 has been in the works for over two decades and is finally nearing the finish line. Construction estimates show that it should be up and running in 2029. Tiongco says this border crossing is “a good example of how the state, federal and local governments are working together and with Mexico to advance our mutual goals in the region.”

Adam Behar

About Adam Behar

Adam is a longtime San Diego journalist and communications pro. He covers everything from politics and culture to surfing and business.

Studio S JULY 1, 2026

Get Your Home Ready for (San Diego) Summer

Tips from the trusted experts at Mauzy Cooling, Heating, Plumbing, and Electrical

Get Your Home Ready for (San Diego) Summer
Courtesy of Mauzy Heating and Air

San Diego summers can be brutal. But since the hottest period is typically late summer into early fall, San Diegans still have time to prepare. The pros at Mauzy Cooling, Heating, Plumbing, and Electrical are standing by to help homeowners fortify their homes against the elements and ensure their air conditioning is as frosty as the penguins that serve as the company’s mascots. 

Many homeowners underestimate the load their AC system faces, especially in the inland valleys where temperatures regularly top 100 degrees. San Diego regularly sees multi-day heatwaves each summer, and a system that struggles on the first day will likely fail by the third. Longer run times, unusual sounds or smells, and uneven cooling from room to room are all signs that your system may not survive the next hot spell.  

Systems typically last 12 to 17 years, but there are exceptions. If a system is approaching that, or is already there, a professional evaluation is recommended before summer really heats up. A good rule of thumb: If you can’t remember when your system was last serviced, it’s due. 

“As technology changes, systems become smarter and smarter,” says Sean O’Connor, an install manager at Mauzy with 42 years of experience. “There are a lot of people out there who will say a system’s only good for 10 years. I don’t buy that—these systems are built to last as long as they’re taken care of.” 

There are also a few steps homeowners can take between services to extend the life of their system. Regularly changing a dirty filter—especially if you have kids or pets—and keeping an outdoor unit clean can help head off problems in the future, says O’Connor. 

Also, be realistic about whether it’s time to replace a unit. O’Connor likens pouring money into salvaging a faulty unit with patchwork repairs and replacement parts to “tripping over a dollar to pick up a dime.” When one part fails, others are sure to follow, and newer parts may not be compatible with older units. Mauzy recommends homeowners use the 50% rule: If a repair costs more than 50% of the system’s replacement value, and the equipment is over 10 years old, replacement is usually the better long-term value. And don’t forget the ducting. An older house that was built with heat and later had air conditioning added may not have sufficient airflow, regardless of how good the system is. 

Last but not least, homeowners should know who to trust when it comes to their homes. Built on three generations of professional integrity, Mauzy has grown into not just a leader for cooling, heating, plumbing, and electrical services, but a leader in the community known for supporting local nonprofits across an array of causes. To ensure complete peace of mind, Mauzy stands behind a comprehensive 12-point guarantee that outlines its commitment to outstanding service, quality equipment, expert technicians who understand how the local microclimates affect HVAC performance, and no upsells or surprises on the bill. 

“We go the extra mile. That’s what sets us apart,” O’Connor says. To get a free quote today, visit mauzy.com.

Courtesy of Mauzy Heating and Air
Partner Content
Arts & Culture JUNE 16, 2026

18 Things to Do in San Diego This Weekend: June 16-21

Dine at The Freedom Table, see Bob Dylan in concert, and explore local and national history through America 250

18 Things to Do in San Diego This Weekend: June 16-21
Courtesy of SD Melanin

As summertime inches closer to the shores of San Diego, there are plenty of reasons to be ecstatic. For one thing, there’s the impending arrival of the summer solstice (Sunday), and three days before that, Del Mar’s own Summer Solstice will return for its yearly golden hour. There are also plenty of local Juneteenth events, such as Kinfolk Fest, the Cooper Family Foundation’s Juneteenth Celebration, and The Freedom Table, a new, food-centered event from the originators of Juneteenth San Marcos. We’re also less than three weeks away from America’s 250th anniversary, and the celebrations range from the San Diego History Center’s America 250: San Diego 1776-2026 to NASCAR’s weekend of racing at Naval Base Coronado. 

Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Courtesy of Del Mar Village

Food & Drink Events in San Diego This Weekend

1-Year Anniversary Week at Cbar

Through June 20

Cbar has planned a week’s worth of festivities to mark its first birthday, and everyone can get in on the fun. The 1-Year Anniversary Week celebrations continue with a special edition of the Sips & Shells craft series ($50) on Tuesday from 6-8:30 p.m., half-off pastries with any purchase of a barista drink (plus an anniversary summer wine flight) on Wednesday and a five-course winemaker dinner on Thursday from 6-9 p.m. ($130). Finally, the birthday bash will conclude with live music on Friday (Will Fedak) and Saturday (Cappo Kelley) from 6-9 p.m.

2917 State Street, Carlsbad

Taste of Little Italy

June 16 & 17

Little Italy’s annual food crawl has so many options that it warrants splitting into two evenings, each boasting a diverse lineup of 20 neighborhood vendors. During the Taste of Little Italy, taking place Tuesday and Wednesday from 4-8 p.m., attendees can make their way from the Piazza della Famiglia to nearby dining destinations for bites like esquites, sausage rolls, hot chicken tenders, and forkfuls of handmade pasta. Each night will also include live music and stops for drinks, desserts, and vegetarian items. Tickets are $71 per day.  

Little Italy

Del Mar’s Summer Solstice at Powerhouse Park

June 18

As spring makes its golden transition into summer, welcome the new season with open arms and a big appetite during Del Mar Village’s marquee tasting event this Thursday from 5-8 p.m. With the Summer Solstice celebrating its 20th anniversary, this year’s iteration will include dozens of food and drink offerings from Del Mar Village vendors, soulful tunes from Christian Jules Taylor, live art by Sarah O’Connor, and wave-crashing views at Powerhouse Park. General admission (21+) is $157 and comes with unlimited tastings as well as a commemorative tasting glass, while VIP tickets are sold out; proceeds support the Del Mar Village Association. 

1658 Coast Boulevard, Del Mar

The Freedom Table at TERI Campus of Life

June 19

After hosting the first-ever Juneteenth San Marcos festival in 2025, Lionel and Natalie Saulsberry have upped the ante with The Freedom Table, an elevated observance of community, culture, and the culinary arts. This Friday from 4-9 p.m. at TERI Campus of Life, guests can enjoy storytelling, art installations, live music, curated cocktails, and a chef-led dining experience, all in recognition of Juneteenth’s lasting importance. Ticket options include general admission ($261), plus two charitable ticket options: supporter ($313) and impact ($417), with a portion of sales going towards the youth nonprofit Achievement in Motion. 

555 Deer Springs Road, San Marcos

Talladega Nights Father’s Day Brunch at ARLO

June 21

In honor of NASCAR’s Coronado debut and Talladega Nights: The Ballad of Ricky Bobby, ARLO is throwing a Father’s Day brunch for the dads who want to go fast. This Sunday from 8 a.m. to 2 p.m., patrons can order from ARLO’s regular brunch menu, as well as a trio of holiday specials: the Dad’s Day Steak and Fries ($64), the Fit For a King Muffuletta Sandwich ($29), and the Big Daddy Brookie ($14). This shake and bake-approved meal will also include a DJ, cigar rollings, whiskey tastings and a Ricky Bobby costume contest. Reservations can be made online.

500 Hotel Circle North, Mission Valley

Concerts & Festivals in San Diego This Weekend

All the Feelings Tour with Metric, Broken Social Scene, and Stars

June 19

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Arts & Culture JUNE 15, 2026

Art Plus Story Equals Culture

Announcing a partnership between Art & Design District, SDFC Playmakers, and San Diego Magazine

Art Plus Story Equals Culture
Photo Credit: Richard Barnes

FOR IMMEDIATE RELEASE

SAN DIEGO, CA — [June 15th, 2026] — Art plus story equals culture. Today, three local groups deeply invested in advancing San Diego arts and cultureSan Diego FC Playmakers, Art & Design District, and San Diego Magazine—have joined forces to tell its stories.

The initial project will be a landmark September edition of San Diego Magazine—fully dedicated to the people, ideas, and identities of the city’s creative community. After its release, those stories and more will extend across six months of integrated digital, social, and multi-platform coverage. Art & Design District and SDFC Playmakers will serve as co-publishers of the expanded editorial vision.

The Art & Design District is evolving into San Diego’s first home for the performing arts at iconic downtown venues like the Civic Theatre and Jacobs Music Center alongside research and development programs focused on artist live/work spaces, galleries, studios, and New School of Architecture & Design.

“[The Art & Design District initiative] is a long-term investment in San Diego’s creative life and the creative workforce that powers our cultural experiences and creative industries here at home and across the world,” says Jonathan Glus, Prebys Senior Fellow for Art & Design in Residence at Downtown San Diego Partnership. “But infrastructure alone is not enough. The public needs to see, understand, and participate in what’s being built and why. Joining as co-publisher of this issue means helping ensure that the story of San Diego’s creative community—its artists, its institutions, its future—gets told at the level of ambition the moment requires.”

San Diego has entered a defining chapter in how the region invests in its creative community, with civic and philanthropic leaders working alongside artists, brands, institutions, and people to chart a new model of public-private support for arts and culture.

As digital co-publishers of San Diego Magazine‘s arts and culture coverage, SDFC’s Playmakers partnership will include a six-month integrated collaboration designed to sustain the visibility of San Diego’s creative community well beyond a single issue.

“The Playmakers program was built on the belief that the creative community is essential to what makes San Diego, San Diego,” says Sebastian, San Diego FC’s SVP of Brand and Innovation. “Investing in local media that tells those stories—and reaches the audiences who need to hear them—is one of the most direct ways we can support the artists, organizations, and cultural leaders shaping this city’s future. We’re proud to step in as digital co-publishers of San Diego Magazine‘s arts and culture coverage and the founding partner of this new editorial program.”

Under the partnerships:

  • The Art & Design District joins as Co-Publisher of the September 2026 Arts & Culture Issue, undwriting San Diego Magazine‘s most ambitious editorial event of the year. 
  • SDFC Playmakers joins as Digital Co-Publisher of San Diego Magazine‘s arts and culture coverage, founding a six-month integrated partnership that includes co-publisher presence in the September issue. 

The partnership represents a new model for regional media: civic and cultural institutions providing the resources required for sustained, ambitious, local editorial media focused on the neighborhoods it serves. 

“For 78 years, the magazine has told the story of arts and culture here,” says Claire Johnson, CEO of San Diego Magazine. “But the fragmentation of traditional media has made it harder than ever to cover this community at the depth and scale it deserves. SDFC Playmakers and the Art & Design District have recognized something critical: Media is not separate from the civic conversation, it’s the stage for the conversation.”

San Diego Magazine retains full editorial control over all reporting, features, and original content produced under both partnerships.

“Our role in this ecosystem is to tell the story of San Diego’s culture and provide context for our readers.” says Johnson. “These partnerships give us the resources to do justice to that responsibility—and to extend that commitment well beyond a single issue. Our readers also deserve to know exactly how this work was funded. I’m grateful to our partners, and to the arts and culture community in San Diego for letting us tell this story.”

The September Arts & Culture Issue will be released early September 2026, with digital, social, video, and podcast coverage rolling out through early 2027.


ABOUT SAN DIEGO MAGAZINE For 78 years, San Diego Magazine has been the region’s leading lifestyle and culture publication, reaching approximately 6 million readers monthly across print, digital, newsletter, and social platforms. Owned and operated locally, the magazine has been the connective tissue of San Diego’s cultural conversation since 1948.

ABOUT SDFC PLAYMAKERS The Playmakers program is an ongoing initiative that seeks to identify and showcase the talent of San Diego creatives who are contributing to the culture, substance, and flow of our community. We want to bring the San Diego community together by marrying football and creativity to provide a platform for these Playmakers who are positively impacting our culture by pushing the boundaries through innovative ideas. The goal is to create a program that consistently provides growth and exposure opportunities for San Diego creatives, while shaping an authentic direction for San Diego FC’s brand and community-building process. Through this program we hope to contribute to the creative fabric of our city by providing paid jobs, projects, collaborations, as well as networking opportunities for Playmakers.

ABOUT THE ART & DESIGN DISTRICT The Art & Design District is a Downtown San Diego Partnership initiative, supported by the Prebys Foundation, working to shape a connected, vibrant arts and design district in downtown San Diego. Led by Art and Culture Expert Fellow Jonathan Glus, the initiative convenes artists, cultural leaders, civic stakeholders, and residents in service of a downtown that reflects the creativity, identity, and diversity of the region. Learn more at downtownsandiego.org.

Partner Content SEPTEMBER 27, 2022

Visit Tuolumne County to Find the Unmistakable Spirit of Fall and Winter

Take a refreshing trip to Tuolumne County, where your senses will get their fill and your wallet will stay full with off-peak accommodation prices

Visit Tuolumne County to Find the Unmistakable Spirit of Fall and Winter
Gold Country Columbia Stage Coach.jpg

Gold Country Columbia Stage Coach.jpg

It’s that time when all of your senses are awakened by the unmistakable feel, sights, tastes, smells, and sounds of fall and winter. Experience them all in Tuolumne County in Northern California! Discover a different side of Yosemite National Park in the quieter and less crowded destinations. Watch as history comes to life with local tales and vibrant colors in Gold Country. Temperatures are dropping, but cooler adventures are found on the trails and slopes of the High Sierra and at unique events throughout the County.

Take a refreshing trip to Tuolumne County, where your senses will get their fill and your wallet will stay full with off-peak accommodation prices.

Find Serenity in Less-Crowded Yosemite National Park and Surrounding Area

Yosemite

Yosemite

Yosemite has quieted down, and now’s the time for national park adventures and new explorations. Find yourself in awe as you take in the sights among the giant sequoias backdropped by colors of maples and dogwoods and maybe some glistening snow in the Tuolumne Grove of Giant Sequoias. Or, hike around stunning Hetch Hetchy Reservoir.

Wander in Groveland, outside of Yosemite, and enjoy a warming pumpkin spice latte or a one-of-a-kind seasonal brew. Feel like shopping? Pop into some of the unique shops in town to find gifts and seasonal decor to bring home.

Discover an Era Past in Gold Country

Gold Country Jamestown - Railtown SHP Roundhouse-3.jpg

Gold Country Jamestown – Railtown SHP Roundhouse-3.jpg

Explore Gold Country starting with the nooks of Columbia State Historic Park, and let your eyes and nose lead you into candle, candy, and provisional shops where their seasonal creations will warm your heart. Listen for clanging from the blacksmith shop or clinking of the authentic stagecoach as it enters town.

In nearby Jamestown, become immersed by the smells, sounds, and sights of Wild West railroad culture at Railtown 1897 State Historic Park, and stroll down Main Street where you’ll find shops, restaurants, and inns housed in picturesque historic buildings.

In Downtown Sonora, you’ll find many shops and restaurants located in historic buildings; as you step inside, you’ll see some interiors are left to show the architecture of 150 years ago. Also, take in a show at the Gold Country’s premier theater company, Sierra Repertory Theatre.

Reach the Mountain Tops in the High Sierra

High Sierra Ski_Photo Credit-Dodge Ridge Mountain Resort.jpg

High Sierra Ski_Photo Credit-Dodge Ridge Mountain Resort.jpg

High Sierra adventures await where brisk mountain breezes are the perfect excuse for a cozy sweater. Take a hike along the Pinecrest Lake Loop Trail, and catch unreal views of changing leaves set against rugged granite mountains. Feel the invigorating wind in your face as you ski, snowboard, or snow tube down glorious mountain sides.

Visit the nostalgic mountain town of Twain Harte and enjoy a relaxing stroll to find some fun fall fashions or handy cooking gadgets to help with upcoming holiday cooking or gift giving.

Stir Up Your Seasonal Cheer

Events Sonora Christmas Parade.jpg

Events Sonora Christmas Parade.jpg

Seasonal cheer is found in every town throughout Tuolumne County. Events include Fall Fest at Indigeny Reserve in Sonora and Harvest Festifall in Columbia State Historic Park in October. The night-time Sonora Christmas Parade, the night after Thanksgiving, and the sights and activities of Christmas Town Sonora delight all ages.  The Polar Express departs Railtown 1897 State Historic Park for the North Pole on weekends following Thanksgiving.

Plan Your Trip to Tuolumne County

Rush Creek Lodge

Rush Creek Lodge

You’ll need a place to stay during your visit. Pick from mountain resorts, historic inns, cozy vacation cabins (perfect for gathering the family), distinctive B&Bs, and full-service RV parks.

Start planning your vacation with the help of travel inspiration and information delivered directly to your mailbox. Request your FREE Tuolumne County Travel Guide at VisitTuolumne.com today. Or, call the Visit Tuolumne County team at 209-533-4420.

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