From wedding invites to custom notepads, Sweet Paper in La Jolla is a one-stop shop for finding pretty paper goods and other post-worthy delights. Customers can be choosy when searching the stationery and gift boutique for greeting and business cards, locally inspired presents, personalized envelopes, gift wrap, and other products that make sending mail more exciting. The ways to include your own personal touch are endless. –MK
Not a single Dan Brown thriller in sight. Queer-owned North Park bookshop Meet Cute exclusively stocks romance novels, with particular focus on LGBTQ and BIPOC authors (and an allowance for the occasional queer memoir or nonfiction writing guide). And if you happen to reach for a book at the same time as a fellow hopeless romantic… Well, we know how this story goes. –AR
This 40-year-old, family-owned San Diego business just launched new 3D foot-scanning technology that helps customers with their in-store shoe, sock, and custom insole fitting experience—for free, in less than 10 minutes. Called Fit Finder, the tech provides a comprehensive foot analysis with personalized shoe and gear recommendations, including apparel from their Korsa collection and their popular (as in 12-million-plus sales) R-Gear Drymax socks. –KO
The city’s entire population of Gen Z iconoclasts materializes at this roving market to shop women-, LGBTQ-, and BIPOC-owned businesses. Consider a full-scale, ’90s-movie-style makeover–new pre-loved outfit, new handmade resin earings, new piercings–or simply pick up a croissant-shaped candle and try to recover from the fact that early noughties clothing is now considered “vintage”. –AR
Finally, an answer to the dilemma of what to put on a wedding registry when you already live together and own a Nespresso machine: Ask for prickly pear salt. A newish North Park shop from the founder of Artelexia, Casa y Cocina sources tableware, kitchen items, dry goods, and other home stuff from Mexico and offers registry services. Sure, you have dishes, but a handmade Oaxacan salsa bowl? Didn’t think so. –AR
Angelica B Beauty takes self-care seriously. While picking up beauty products and home décor, guests can browse Angelica B’s line of pleasure products to learn more about sexual wellness. Whether you’re getting your roots touched up or adding color to your sex toy game, this beauty shop in South Park is all about empowering women from head to… use your imagination. –NM
Your home bar called. Your grenadine’s expired. Upgrade your dinner party drink game at Collins & Coupe, a North Park barware store slinging new and vintage glassware, cocktail recipe books, specialty ice, bar tools, and every imaginable mixer (garam masala bitters, anyone?). You’ll have to hit a liquor store for the booze—though they do offer a selection of zero-proof spirits for sober folks craving something shaken or stirred. –AR
In the front, the queer-owned University Heights studio is a fairy garden offering taxidermied critters, fantasy-inspired wire crowns, and Kewpie dolls. The muraled back room hosts more than a dozen artists, each with their own distinctive art style. Browse their Instagram to find the flash that feels most you,from ultra-detailed stick-n-pokes to sketchy, brightly colored florals and spindly abstract sigils. –AR
A step above BFF necklaces and below getting one another’s initials inked. At Liberty Station, the Fuze team welds delicate, claspless chains onto wrists, ankles, and necks. Select your metal and chain style (the shop offers more budget-friendly sterling silver and gold-filled options as well as 14-karat white and yellow gold) and, with a flash, you’re friends for life. –AR
Environmentally conscious consumers don’t have to spend ages reading labels when they visit this zero-waste refillery in Kensington. Shoppers can bring their own containers to Earthwell Refill to buy plant-and mineral-based beauty and cleaning products. With the mission of diverting plastic items from the landfill and local waterways, Earthwell sources natural goods, such as detergent, shampoo, shower gel, and other toiletries, as well as sustainable items like stainless steel razors and bamboo toothbrushes. –MK
Much as you’ll want to, you can’t move into Thread Spun, a sustainably minded Encinitas boutique on North Coast Highway. But you can stock up on beautifully made, thoughtfully curated homewares, apparel, accessories, personal care items, and goodies for kids to turn your own abode into the closest approximation, knowing you’re doing good in the process—Thread Spun donates two percent of its sales to charitable causes. Excellent excuse to pick up a seabuckthorn facial serum for yourself when you grab beaded coasters for your bestie’s birthday.
Best Retail Relocation
REI
Every climber’s favorite store just got fresh digs: North County’s REI moved from Encinitas to Carlsbad in the La Costa Town Square in February. The grand-opening ceremony included free camping mugs, activities, and a ribbon-chopping ceremony (starring an axe instead of scissors)—a fitting debut for an adventure-focused outpost in one of America’s outdoorsiest cities. Stop by for anything you might need to live your best life al fresco, whether that means an off-the-grid camping trip or a day at the beach with a reusable water bottle and a nice, new umbrella.
Courtesy of Architectural Salvage
Best Spot to Source Century-Old Doorknobs
Architectural Salvage
Egyptian doors from the Napoleonic era, North Park street lamps from the early 1900s, and 100-year-old Hungarian workbenches are just a few of the eclectic treasures you’ll find at Architectural Salvage. Walking into the home and building materials shop feels like stepping into a real life I Spy book—a world of whimsy packed with storied relics. Formerly located in Little Italy, the beloved store reopened this past November in a new Barrio Logan location. Whether you’re giving an antique a second life or hunting for a hidden gem, this spot delivers surprises you didn’t know your home needed.
In February, heaven on earth for toy lovers and collectors—Replay Toys—moved from Ray Street into a newer and larger location on University Avenue in North Park. Mom of two Kim Nabours started selling her kids’ old playthings at the swap meet 14 years ago. Her side hustle turned to a permanent brick-and-mortar where kids can pick out new and used toys and grown-ups can chase down rare collectibles and nostalgic mementos.
Get out your grimoire—North Park’s Datura (named after a lovely but hallucinogenic and potentially deadly f lower) carries everything you need for witchy business: candles and crystals, incense and oils, plus more than 200 different dried herbs and plants. Seeking shatavari for boosting libido? Gentian root for better intuition? Frankincense for warding off the haters? It’s all here.
People call Uniqlo the “Japanese Gap” for a reason: It’s an affordable, reliable, wildly popular source of wardrobe staples. So, last year, when the first San Diego location opened at Westfield UTC in La Jolla, the 1,000-person crowd that gathered at its grand opening celebration came as no surprise. The store had a ribbon-cutting ceremony, a taiko drum performance, and even Japanese pastries and tea. Now, the beloved store will unveil an outpost at Fashion Valley Mall later this year. Get in line early.
Courtesy of Maxwell’s House of Books
Best Bookshop That’s Old Enough To Drink
Maxwell’s House of Books
Maxwell’s House of Books’ 22-year tenure in La Mesa makes perfect sense once you learn that owner Craig Maxwell’s grandpa Vernon Wahrenbrock ran the iconic Wahrenbrock’s Book House in downtown for more than seven decades. Maxwell’s packed used book emporium stocks rare editions and budget-friendly finds alike across genres. While you’re digging for your next read, don’t forget to say hi to the shop’s most esteemed bibliophile: its chubby resident cat.
Best Rose-Scented Ode
David’s Daughter
A surefire way to brighten a loved one’s day? Flowers—especially ones as thoughtful and artfully arranged as the bouquets at David’s Daughter in North Park. Owner Chandler Rossi named the chic, welcoming shop in memory of her father, a fellow florist and lifelong inspiration. Offering custom or premade arrangements, floral subscriptions, cute knick-knacks, and collaborative workshops like Pilates & Petals, David’s Daughter purveys everything you need to express sympathy, say thank you to a devoted family member, or help a new romance bloom.
Everything SD
SEPTEMBER 5, 2024 (Updated Aug 21, 2023)
The Best Independent Local Bookstores in San Diego
From new and used books to classics, modern romances, memoirs, and sci-fi, discover your next favorite read at these local gems
Courtesy of Verbatim Books
By Jenna Miller, Cole Novak
San Diego is a haven for book lovers. How do we know? It’s full of charming, local bookstores whose shelves sag under the weight of literary treasures new and used. Stephen King nailed it when he said that “books are a uniquely portable magic.” So, whether you’re heading to the airport, your couch, or the beach, stop by one of these bookshops and pick up a bit of magic. Just make sure to pack extra sunscreen if you’re beach bound—there’s no telling how long you might be under the spell of a good read.
Courtesy of Bluestocking Books
Bluestocking Books
Hillcrest
This quirky Hillcrest establishment is a go-to for used books, from Shakespeare and Atwood to contemporary titles. Bluestocking also offers a trade-in program, letting you swap old reads for store credit to fuel your next literary adventure. Time to start rummaging!
Tucked away in Point Loma, La Playa Books has been a bookworm’s paradise since 2016, offering a trove of new, used, and antique books. The store also hosts a variety of community events, including the Cookbook Club; Shhh, We’re Reading quiet book club; and a virtual book club where caffeinated discussions unfold via Zoom every first Monday of the month.
Located in the heart of North Park, Verbatim Books is the local epicenter for book lovers. Marked by an eye-catching mural of the shop’s name spelled in worn volumes, the shop is home to a diverse mix of used titles, including a handful of local authors looking to build a readership. Stop by for its monthly poetry open mics and its Books in the Park til Dark meetup every third Thursday of the month from 5:30 to 7:30 p.m. at Bird Park. Verbatim also buys used books and hosts book fairs, so consider trading in those tattered, secondhand Kurt Vonnegut copies… for some more Kurt Vonnegut?
As one of San Diego’s oldest family-owned bookshops, Warwick’s deserves its own history volume: It debuted in Minnesota in 1896; reopened in Waterloo, Iowa in 1916; and finally made its way to La Jolla in 1939. Today, this iconic shop frequently hosts author events, book signings, and readings with renowned authors, including Pulitzer-Prize winners and former presidents. Local book clubs can also score discounts by purchasing their reading lists in-store!
Few bookstores can say they started off as a book lover’s blog, as this South Park shop did. Owner Seth Marko went from chronicling 117 days of reading James Patterson on his site, now titled The Old School Book Catapult, to launching a bookstore seven years later. The Book Catapult slings a variety of new titles, like Taffy Brodesser-Akner’s Long Island Compromiseand, soon, Sally Rooney’s highly anticipated Intermezzo. The shop also partners with businesses like Communal Coffee to host informal, java-fueled book discussions each month.
Meet Cute is a queer-owned bookstore specializing in romance novels from writers like Gabrielle Zevin, Rebecca Yarros, and Bonnie Garmus. After outgrowing its original North Park location, the shop relocated to a more spacious spot in La Mesa earlier this year. Outside of books, the shop offers an array of chic stationary including notebooks, totes, mugs, and greeting cards, in a variety of pastel colors. For a literary surprise, try out their mystery book specials or their surprise care package tailored to your reading interests. And that’s not all—the shop boasts its own podcast, the Meet Cute BookPod, featuring in-store interviews and panels with like-minded authors and editors.
Located in the vibrant Barrio Logan neighborhood, Libélula Books & Co stands as an independent bastion, dedicated to fostering representation, accessibility, and community empowerment through literature. Owners Jesi and Celi have curated a collection of new and used books in both English and Spanish, echoing the diversity of their local community. Peruse an array of books, graphic novels, and social justice literature that reaches to the ceiling, accompanied by the charming presence of the store’s friendly resident cats. In an era where giants like Barnes & Noble and Borders have faded, Libélula shines as a refreshing beacon, giving voice and power to local communities, indigenous stories, LGBTQ voices, and independent writers.
Hours: Monday–Sunday, 11 a.m.–6 p.m.
Address: 950 South 26th Street, Barrio Logan
Camino Books
Del Mar
Founded in 1989, Camino Books (formerly DIESEL) originated in Northern California and has brought its love of reading to Brentwood and Del Mar. A sanctuary for readers of all ages, the store features an expansive children’s section, inviting young minds to immerse themselves in the world of literature. Camino also offers a captivating selection of signed books and frequently hosts author meet-and-greets and book fairs and even orchestrates virtual events for its wider audience.
Bay Books, a staple in Coronado, ought to be on your San Diego book crawl itinerary. With a wide selection of books, journals, greeting cards, and magazines, you’ll find plenty more than beach reads to stuff into your bag. If your hands aren’t completely occupied with reading material on the way out, grab an iced coffee or a tea latte from the hole-in-the-wall cafe next door. Island residents, you’re in luck: Bay Books shop provides free shipping to your door.
Lose yourself in a galaxy far, far away… as far as the Midway District, anyway. Mysterious Galaxy Bookstore transports you to worlds of science fiction, fantasy, and mystery at this habitat for bookworms. Delve into fictional worlds with the shop’s monthly Young Adult book club (every fourth Friday), General Book Discussion (every third Wednesday), or Romance book club (every second Sunday) to get your literary discussion fix.
Stake Chophouse & Bar isn’t your average steakhouse. Blue Bridge Hospitality’s Coronado outpost is a modern interpretation of a big-city steakhouse nestled in the heart of the small coastal community. The team at Stake has reimagined the whole steakhouse experience. By prioritizing a seasonal farm-to-table sourcing philosophy, a personalized guest experience, and unique service touches, like a formal steak presentation and a bespoke knife selection process, Stake distinguishes itself in a sea of steakhouses.
Exceptional steaks, including Wagyu from Japan, Australia, and the U.S., and fresh seafood flown in daily form the core of Stake’s culinary identity. The menu features a five-course omakase-style steak experience highlighting house favorites, plus an array of cuts, and classic steakhouse staples—think a wedge salad, baked potato, or pasta carbonara—refined for a contemporary palate without losing their traditional appeal. Stake focuses on seasonal sourcing from the region’s best family farms and specialty purveyors, and incorporates intentionally unexpected touches to create something truly unique.
“I challenge our chefs and myself to take it a step further in sourcing,” says Chef Ronnie Schwandt. “It’s important to us to highlight different farms, unique one-off farms—whether it’s cattle, strawberries, a local fisherman or from anywhere in the United States, we’re always trying to find that niche.”
Beyond the menu, Stake emphasizes outstanding service, says Vinny Spatafore, Director of Hospitality Operations. Staff maintains detailed notes, allowing them to remember guests by name, recall previous orders such as a favorite martini (also memorable for the customer since it’s served in an extra tall, distinctly-shaped glass), and celebrate special occasions like birthdays and anniversaries.
“When you have those points of topic that you remember about a guest, they appreciate that,” he says. “Our servers are really good with that—we have a couple servers who have been here since the beginning and they’ll remember somebody from years ago, their name, their kids’ names, where they live. I’m really thankful to have a great front of house staff.”
Award-winning wines, rare whiskeys, special events, and a complementary black car service that provides transportation for guests throughout Coronado add to Stake’s appeal.
Schwandt stresses that Stake offers more than a meal; they aim to give patrons something unforgettable.
“It starts when you walk up the stairs and are greeted by the hostess—that sets the tone for the night. Then you’re greeted by a server, who may know you by name, and can guide you through the menu and curate as they get to know you,” says Schwandt. “Most people leave kind of blown away; they leave feeling like they just had an experience. That’s the goal, right? Whether you’re serving smash burgers or high-end steak, you want somebody to leave thinking, Wow, that was awesome.”
Unleash your local loves and insider favorites once again in 2024, Powered by You! It’s time to nominate and vote for San Diego Magazine’s Best of San Diego Reader’s Choice Award. The winners will be revealed in the upcoming Best of San Diego issue this July and showcased on our website.
Your nomination and vote play a crucial role in giving your favorite businesses the recognition and bragging rights they deserve for the year ahead. So go ahead, show some love to your cherished local spots.
As a token of our appreciation, every vote enters you for a chance to win 2 tickets to The Best of San Diego Party on Friday, August 2, 2024.
How to Win
A business, place, or person must be nominated at least once to appear on the voting ballot. Once the voting period concludes, the business, place, or person with the most votes within their respective category will be selected as the Reader’s Choice category winner.
When submitting your nomination, please provide as many details about the business as possible, including its name, address, website, and phone number. Businesses and individuals that cannot be verified will not be eligible for voting.
Deadlines for Nominations and Voting
Nominations: March 11 – 24, 2024 Voting: March 25 – April 14, 2024
This is your chance to gather support from your biggest fans and followers to nominate and vote for your business. You know that you’re the obvious choice (and we agree), so we’ve put together this marketing toolkit to help you promote your business and win.
The winners will be announced in San Diego Magazine‘s Best of San Diego issue this July and posted online. And let’s not forget, bragging rights all year!
If you’re looking to amplify your marketing efforts, email our team at [email protected]. We’ll help you further your message with our most engaged readers.
How to Win
Secure at least one nomination for your business from March 11 – 24, 2024.
Start Promoting: Invite your biggest fans and followers to vote for your business from March 25 – April 14, 2024.
The nominee with the most votes will win “Reader’s Choice” in their respective category.
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SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more
By Partner Content
Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike.
The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour.
New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.
Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration:Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration:Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser.
More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular.
Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget.
