Kevin Cox gets a kick out of spotting vintage Electra bikes. In Holland, while strolling scenic canals, the Electra president saw several classic Townies, the laidback bike with braun that made the Encinitas-based company a global hit in the early aughts. In Idaho, it was an old- school Electra Townie Go!, which is one of the best-selling e-bikes on the market today.
“You could tell this thing had been ridden a gajillion miles,” says Cox. “That’s awesome. People are using them all the time. They really don’t wear out.”
Electra turns 30 next year, and it’s been quite a ride. For the first decade, the brand turned out a stylish modern riff on the mid-century American beach cruiser—think a souped-up Schwinn in fresh colorways.
“The ocean and beach are part of our DNA,” says Cox, wearing a Hawaiian shirt in his Electra HQ office filled with surfboards and bikes, just a 30-second walk from Moonlight Beach.“You can’t take that away from us. It’s ingrained in who we are as a company.”
Electra bikes, socks
Then came the Electra Townie in 2003. The attractive bike landed somewhere between a beach cruiser and a Euro-style commuter model. It had sturdy gears and brakes. It came in fun and edgy hues and graphics packages, including collaborations with artists and other brands. And, most importantly, it was painstakingly designed to be easy and comfortable.
“It’s our flat-foot tech,” says Cox. “And I say that tongue-in-cheek because it’s not so technical. You can put your feet flat on the ground when you stop without having to jump off the seat.”
In a market once dominated by road, mountain, and BMX bikes, the cool- looking comfort bike became a sensation.
“The Townie got a lot of people on bikes who thought they’d never ride again,” he says.
Electra bikes – 30th
Today’s much-improved Townie has stood the test of time, and it’s also gone electric. “In 2012, we took our best-selling Townie and made it an e-bike,” says Cox, describing the Townie Go! “That’s our biggest evolution. We’re still a lifestyle bike brand, but we’ve transitioned into being a leading global e-bike company.”
Cox adds that just like the comfort bike, e-bikes are for everyone. Even though he’s a longtime avid road cyclist— the high speeds and Spandex kind—he and his family spend weekends cruising around their Encinitas neighborhood on Townie Go! bikes.
“We’re the 90 percent brand,” says Cox. “There are hundreds of millions who ride bikes, but only 10 percent of those are high-end enthusiasts. The rest are leisure lifestyle riders.”
Up a mile in the bluebird sky of the Peninsular Ranges, I pedal away on my mountain bike from Penny Pines Trailhead, which sits off of Sunrise Highway, and go in the direction of the southern terminus of the Noble Canyon Trail, some ten miles away in Pine Valley.
It is a dandy of a trail, traveling through pine forest and mixed oaks before reaching the farthest edges of the Colorado Desert, a sub-desert of the greater Sonoran. Along the way, the traveler, whether on foot, horseback, or bike, descends through six eco-zones. During the winter, when rain and snow fall on the Lagunas, Noble Creek steadily—and sometimes heartily—flows through the canyon, a mountain-to-desert seasonal stream that fills the air with a refreshing and life-giving song.
Photo Credit: Ana Ramirez
The Peninsular Ranges are characterized by what some consider to be “sky islands,” meaning that their uppermost peaks reach more than 6,000 feet. The Noble Canyon Trail begins in a pine and oak “island,” then drops in elevation from its northernmost point to its southern end. However, trail traversers also ascend some uphill sections here and there, the first one less than a mile into the trek.
In the far viewshed to the north, snow-capped San Gorgonio glistens in its winter cloak. In the foreground and its environs, the nearby Cuyamaca Mountains sit quietly, peaks like sentinels watching over the land. Cresting out, I go down and around, the trail undulating like a flamenco dancer.
Further on, the trail plummets. The pines seem taller as they reach skyward from the darker forest floor, and the sound of water starts trickling in my ear. Not long after that, there it is: Noble Creek, a narrow ribbon running through the forest on its way to the desert. I cross over it a few times, trying not to get my shoes wet.
Photo Credit: Ana Ramirez
About midway down the trail, I arrive at the Tolkien Oak Forest (an affectionate nickname I’ve coined) waiting on the other side of one of the stream crossings. The ambient light is darker. The canopy of magnificent California Black Oaks is so thick that dappled light is all that hits the ground. I stay and quietly sit. This is my rehydration and snack spot, and it’s also where I refill my soul tank. To be here, in this moment, with these trees, is reason alone to make this 10-mile trek.
I continue, soul moderately quelled, knowing there’s more to discover still. Descending through more oaks with scattered pines that give way to desert chaparral and various cacti, I pedal methodically through the rock gardens, taking care not to crash and fall while still keeping pace. Soon, I arrive at the second place along Noble Canyon Trail that stops me in my tracks.
Photo Credit: Ana Ramirez
It feels as if I am biking through a keyhole, and, when I finally enter it, I unlock a door that opens to a stunning desert view with soaring ridgelines. Way down below, the stream is a silver snake winding its way through the hardscrabble landscape. Yuccas and beavertail cactus defy the odds, eons of evolution granting them the ability to thrive in an unforgiving landscape.
There’s no escape from the punishing sun. I pause, slathering some sunblock on my face and the back of my neck. The trail bends and meanders, ranging down and up and then down some more, with more rock gardens along the way. Decomposed granite dots the trail surface. When I reach the junction that requires me to turn left to stay on Noble Canyon Trail, I’m feeling a bit haggard, so I refuel with water and an apple, knowing a large sand trap is just around the way.
Photo Credit: Ana Ramirez
I pedal quickly past another creek up the slope to the other side, which leads me to another ethereal oak grove where the sun passes through the leaves, illuminating the canopy like a natural cathedral. I sit to take it in.
The next stretch is gradually uphill, a long couple of miles of slight incline that I call “the slog” on account of the endless sand. It’s a put-your-head-down-and-go section of trail.
Photo Credit: James Murren
Cresting out at the end of that slog, I carve my way along the trail as it passes downward through camel-colored boulders to my right and long views on my left. I continue to climb, eventually finding a manzanita forest, a gnarled, fragrant mess that always lures me in. I can never pass through without touching the trees’ silk-smooth bark.
Then, it’s all down-down-down to the parking lot, an exhilarating run. There are more oaks to admire and big rocks to navigate through, culminating in one final push, when the trail finally rolls like a soft magic carpet ride to its end point. I’m greeted by towering pines that whisper in the breeze, singing their own song.
James Murren is an award-winning adventure/travel writer, with nearly three decades of independent journalism experience. He's often having a good time in our local mountains, deserts and waters, when he's not teaching classes at SDSU.
The bike shop sits on a popular commute route and is staffed by affable mechanics who have worked the Tour de France. Hardcore bicycle people don’t have the friendliest rep, but MJ’s is different. They’ve got the skill set to equip racers, but they don’t treat commuters or parents buying bikes like tourists in their world.
Way to Become the Pickleball
PB Tennis Club
One minute you’re casually playing a game of pickleball, the next thing you know, you’ve helped design Gearbox’s newest paddle. The brand is based in San Diego and PBTC is their local court, where they play with locals to gain insights on how to improve their rackets. This sounds like free lessons to us.
Boujee Boat Picnic
Picnic Voyage
When a relative was giving away their boat, local architect Vilchis saw an opportunity to design a 10/10 Instagrammable experience. Now you can class up your day date by recreating The Notebook—a pristinely refurbished tiny boat with padded seats, plant garlands, snacks and drinks, and even parasols. Ryan Gosling not included.
Beach Volleyball Where Everyone Knows Your Name
South Mission
Each weekend on the courts of South Mission Beach, the sand is taken over by 2v2 players—many of which are ESL speakers from various countries. They’ve made this plot of sand their sacred community, where the universal language is bump, set, and spike.
Running Shop That Doubles as Bumble BFF
Milestone Run Club
On any given Wednesday on Hamilton Ave., 100 to 200 runners gather to run the streets of North Park. It’s put on by Milestone Running, a shop created by locals Greg Lemon and Chad Crawford. Go a few times and you’re pretty much guaranteed at least ten new friends—might even get “Smirnoff Iced” during the post-run raffle. You win some, you lose some.
Reward-Based Running
Waterfront Social Run Club
Even avid runners can lose motivation. This year, Waterfront introduced a new tradition: beer stops. The three- mile loop starts at Eppig Brewing in Point Loma, then heads to Fathom Bistro for a beer before completing the next 1.5 miles. Finish up with a post-run brew at Eppig, obviously.
Mission Bay Basketball Court
Madeline Yang
Sailing Lessons by Jack Sparrow Himself
Harbor Sailboats
San Diego’s maritime history runs deep. America’s Cups have a permanent home here. Harbor Sailboats—seven-time winner of the “ASA School of the Year”—offers sailing courses taught by longtime sea dogs. You know, the type of no- nonsense skippers who know how the wind will change by the way the breeze hits their beard hair.
Hikes in Real Nature
Palomar Mountain
If you want sky-high firs, oak forests that shade your path, and mountain peaks that overlook actual foliage (read: no palm tree in sight), head to Palomar Mountain State Park. And, since the inaugural California State Parks Week took place this year, there’s no better time to dust off your hiking boots on one of the six hiking trails (five for running).
An Apparently Easy Climb That’s a Lie
Mission Gorge
A mellow 5.7 climb on paper, The Tower at Mission Gorge will have you clipping the first few bolts like you’ve been dirtbagging in Yosemite all your life. You’ll have to dig deep into your courage reserves to tackle the crux, but you’ll be walking down that mountain with your head held high when the sun starts to set.
Floor Exercise
Mission Bay Basketball Court
Hoops here have always had a magical effect—a full regulation court, smack dab on the beach. The ball smells like sunscreen. No fence; out of bounds is in the sand. And it just got an artful resurfacing in honor of local basketball legend, Bill Walton—who’s been a member of the South Mission Beach Sports Park & Rec for 25 years.
Best Surf Shop Nowhere Near Water
Happy Battle Surf Co.
Yep, in City Heights. Specializing in boards from local shapers, owner Mark Polintan (who grew up on a pineapple farm in the Philippines) has created an infectious gathering place for surfers to support their peers. Like chasing tubes in exotic locations, you never know what or who you’ll find here, but you’re guaranteed to leave stoked.
Best Way to Justify Surfing All Day to Your Family
100 Wave Challenge
Surfers are selfish. No matter how many waves we catch, we always want more. And while there’s no shot we’ll ever change, we can at least direct that impulse toward a good cause. At the annual 100 Wave Challenge, participants commit to riding 100 waves in one day to raise funds for the local nonprofit Boys to Men Mentoring.
Nicolle Monico is an award-winning writer and the director of creative projects, digital editor for San Diego Magazine with more than 19 years of experience in media including Outside Run, JustLuxe and The San Francisco Chronicle.
The Best Hiking, Biking, Swimming, Trails and More in San Diego
Our go-to guide for where to hike, bike, run, swim, and get outside in San Diego. Plus: gear, clubs, classes, and more.
By Amanda Lawson, Claire Trageser, and Hilary Achauer
Bike
Top 10 San Diego Bike Paths
Biking to Cabrillo National Monument
Biking to Cabrillo National Monument | Photo by John Trice
1. Bayshore Bikeway
6.6 miles
Easy to Moderate
This route offers breathtaking views of downtown, the Silver Strand, and everything in between. Much of it is a dedicated path, but it’s primarily city streets through downtown and National City. Overall, you’ll experience a fun, flat ride, with plenty of opportunity to work on speed.
START HERE: Embarcadero
2. Fiesta Island
5 miles
easy
Ride about five miles of paved path along the water with a breeze that can help you build wind tolerance. Be careful of walkers, strollers, and pet traffic, especially on weekends.
START HERE:Dirt parking lot just off East Mission Bay Drive
3. La Jolla to Oceanside via PCH
21 miles
Moderate to Intermediate
Oh, the views from the Pacific Coast Highway! The out-and-back route includes some challenging hills and plenty of flat, fast surfaces. Watch out for the heavy car and cyclist traffic that shares this route.
START HERE: North Torrey Pines Road
4. Cabrillo National Monument
16 miles
Intermediate to Difficult
We suggest the route to Cabrillo National Monument Park beginning at Collier Park north of Voltaire Street in Ocean Beach. Cruise toward Sunset Cliffs Boulevard, turn inland at Ladera Street, and weave your way to Catalina Boulevard. Continue to Cabrillo National Monument Park, where we highly recommend you sacrifice a couple of bucks for the entrance fee.
5. Elfin Forest Recreational Reserve
40 miles
Difficult
Elfin Forest is definitely not for beginners, as it includes some super-challenging climbs (but great scenery). Starting in Del Mar, go north to Leucadia and take La Costa Avenue east. Follow it to Rancho Santa Fe Road, turn right on San Elijo Road, and right on Elfin Forest Road. For an added challenge, stay on Elfin Forest Road until it changes to Harmony Grove Road. From there, follow West Valley Parkway south to Solana Beach. Watch for areas with thin (or no) bike lanes.
START HERE: Pacific Coast Highway, Del Mar
Biking in Balboa Park
Biking in Balboa Park | Photo by John Trice
6. Rancho Santa Fe Loop
35 miles
Intermediate to Moderate
We hear this route is a popular one for the San Diego Bicycle Club each Saturday, but you can always try it on your own. Start at UC Cyclery in La Jolla, take I-5 north, then go through Sorrento Valley and back to El Camino Real. Weave your way through Rancho Santa Fe, then back to PCH and head south. Be prepared for a few climbs and narrow roads with lots of car traffic.
START HERE: UC Cyclery, La Jolla
7. Noble Canyon
20 Miles
Difficult
Noble Canyon in Cleveland National Forest is a favorite among advanced mountain bikers. Start the trek at Red Tail Roost (Laguna Mountain Visitor Center) and weave your way through to Noble Canyon Connector before finishing up at Pine Creek Picnic Area. Bring plenty of water and $5 for parking.
START HERE: Laguna Mountain Visitor Center
8. Mt. Soledad
4.6 miles (one way)
Moderate to Difficult
No matter what route you take to the top of Mt. Soledad, you’ll have to work for it. Start at the Cove for a scenic, easy warm-up along the La Jolla coast before turning left on Nautilus Street, which you’ll follow all the way to the top. The views at the top are worth every inch of the climb. Warning: If you go down steep Via Capri, you’ll need good brakes.
START HERE: La Jolla Cove
9.Tierrasanta to Scripps to Lakeside Loop
40 miles
Moderate to Difficult
This route offers a few aggressive hills and fun downhills, starting with a gradual climb to warm up on Kearny Villa Road northbound. Once you turn right onto Pomerado Road, the climbing starts. Follow Pomerado to Scripps Poway Parkway, veering slightly onto Kirkham Way, and then all the way to Highway 67. Next, a long, fast downhill takes you into Lakeside, then toward Santee to Highway 52. Finish up by going back over the hill into Tierrasanta.
START HERE: Santo Road and Clairemont Mesa Boulevard, Tierrasanta
10. Highway 56
10.3 miles (one way)
Moderate
A favorite of cyclists and walkers, Highway 56 is a great, protected bike path for beginners or experienced riders who want to work on speed. We suggest parking at the intersection of Clews Ranch Road and Carmel Country Road to the west, giving you a primarily uphill ride to start and downhill on the way back. To avoid the inland heat, try this route in the early morning or during cooler months.
START HERE: Clews Ranch Road and Carmel Country Road
Tiny Goals, Big Rewards
Ironman Julie Moss learns to take it slow (for once)
Julie Moss
Julie Moss | Photo by Robert Benson
Where do you go when you’ve climbed your personal Everest? Where does inspiration come from after you have achieved your biggest dreams?
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”
Matt Furman Photography
Building the Infrastructure Behind Clean Energy
Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Developing Medicine One Patient at a Time
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”
Matt Furman Photography
Growing a Beach-Town Brand into a National Business
Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.
The Best Hiking, Biking, Swimming, Trails and More in San Diego
Our go-to guide for where to hike, bike, run, swim, and get outside in San Diego. Plus: gear, clubs, classes, and more.
By Amanda Lawson, Claire Trageser, and Hilary Achauer
Bike
Top 10 San Diego Bike Paths
Biking to Cabrillo National Monument
Biking to Cabrillo National Monument | Photo by John Trice
1. Bayshore Bikeway
6.6 miles
Easy to Moderate
This route offers breathtaking views of downtown, the Silver Strand, and everything in between. Much of it is a dedicated path, but it’s primarily city streets through downtown and National City. Overall, you’ll experience a fun, flat ride, with plenty of opportunity to work on speed.
START HERE: Embarcadero
2. Fiesta Island
5 miles
easy
Ride about five miles of paved path along the water with a breeze that can help you build wind tolerance. Be careful of walkers, strollers, and pet traffic, especially on weekends.
START HERE:Dirt parking lot just off East Mission Bay Drive
3. La Jolla to Oceanside via PCH
21 miles
Moderate to Intermediate
Oh, the views from the Pacific Coast Highway! The out-and-back route includes some challenging hills and plenty of flat, fast surfaces. Watch out for the heavy car and cyclist traffic that shares this route.
START HERE: North Torrey Pines Road
4. Cabrillo National Monument
16 miles
Intermediate to Difficult
We suggest the route to Cabrillo National Monument Park beginning at Collier Park north of Voltaire Street in Ocean Beach. Cruise toward Sunset Cliffs Boulevard, turn inland at Ladera Street, and weave your way to Catalina Boulevard. Continue to Cabrillo National Monument Park, where we highly recommend you sacrifice a couple of bucks for the entrance fee.
5. Elfin Forest Recreational Reserve
40 miles
Difficult
Elfin Forest is definitely not for beginners, as it includes some super-challenging climbs (but great scenery). Starting in Del Mar, go north to Leucadia and take La Costa Avenue east. Follow it to Rancho Santa Fe Road, turn right on San Elijo Road, and right on Elfin Forest Road. For an added challenge, stay on Elfin Forest Road until it changes to Harmony Grove Road. From there, follow West Valley Parkway south to Solana Beach. Watch for areas with thin (or no) bike lanes.
START HERE: Pacific Coast Highway, Del Mar
Biking in Balboa Park
Biking in Balboa Park | Photo by John Trice
6. Rancho Santa Fe Loop
35 miles
Intermediate to Moderate
We hear this route is a popular one for the San Diego Bicycle Club each Saturday, but you can always try it on your own. Start at UC Cyclery in La Jolla, take I-5 north, then go through Sorrento Valley and back to El Camino Real. Weave your way through Rancho Santa Fe, then back to PCH and head south. Be prepared for a few climbs and narrow roads with lots of car traffic.
START HERE: UC Cyclery, La Jolla
7. Noble Canyon
20 Miles
Difficult
Noble Canyon in Cleveland National Forest is a favorite among advanced mountain bikers. Start the trek at Red Tail Roost (Laguna Mountain Visitor Center) and weave your way through to Noble Canyon Connector before finishing up at Pine Creek Picnic Area. Bring plenty of water and $5 for parking.
START HERE: Laguna Mountain Visitor Center
8. Mt. Soledad
4.6 miles (one way)
Moderate to Difficult
No matter what route you take to the top of Mt. Soledad, you’ll have to work for it. Start at the Cove for a scenic, easy warm-up along the La Jolla coast before turning left on Nautilus Street, which you’ll follow all the way to the top. The views at the top are worth every inch of the climb. Warning: If you go down steep Via Capri, you’ll need good brakes.
START HERE: La Jolla Cove
9.Tierrasanta to Scripps to Lakeside Loop
40 miles
Moderate to Difficult
This route offers a few aggressive hills and fun downhills, starting with a gradual climb to warm up on Kearny Villa Road northbound. Once you turn right onto Pomerado Road, the climbing starts. Follow Pomerado to Scripps Poway Parkway, veering slightly onto Kirkham Way, and then all the way to Highway 67. Next, a long, fast downhill takes you into Lakeside, then toward Santee to Highway 52. Finish up by going back over the hill into Tierrasanta.
START HERE: Santo Road and Clairemont Mesa Boulevard, Tierrasanta
10. Highway 56
10.3 miles (one way)
Moderate
A favorite of cyclists and walkers, Highway 56 is a great, protected bike path for beginners or experienced riders who want to work on speed. We suggest parking at the intersection of Clews Ranch Road and Carmel Country Road to the west, giving you a primarily uphill ride to start and downhill on the way back. To avoid the inland heat, try this route in the early morning or during cooler months.
START HERE: Clews Ranch Road and Carmel Country Road
Tiny Goals, Big Rewards
Ironman Julie Moss learns to take it slow (for once)
Julie Moss
Julie Moss | Photo by Robert Benson
Where do you go when you’ve climbed your personal Everest? Where does inspiration come from after you have achieved your biggest dreams?
Captain Keno’s No. 8 special—pancakes, sausage, toast, home fries, and eggs for $2.99—was the fuel that powered Benji Weatherley for surf competitions as a teenage pro. A couple decades later, tears were shed when the Coast Highway dive-slash-eatery called it a day after 54 years. Usually, the guts of a shuttered restaurant go to liquidation auctions or straight to the dump to decompose along with its legend. Instead, Weatherley took in Keno’s spare parts—plus other relics from Encinitas’ past—and used them to build the newest community hangout.
Every single piece in the place is from somewhere in this town,” Weatherley says about Breakers Cafe Bar & Grill. “I’m not going to settle for anything less.”
Breakers is a Hawaiian hideout in an uncool part of the coastal surf town, but it’s got the set design of an Encinitas superfan. The plates, silverware, and coffee mugs are from Keno’s. So are the tables and booths. There’s a bench made from the last table preserved in The Derby House (a building that, for over a century, was a hotel, then became a hospital, a religious retreat, and a private home). Weatherley’s not performing CPR on old upholstery because he’s a fan of antique furniture. It’s a method to bring people together.
“Representing nostalgia in this town is the only way to grasp a hold of the community,” Weatherley says. “Everyone wants to touch and feel something different from what they’re experiencing on their phones.”
Photo Credit: Matt Furman
Every week, locals bring him photos, artifacts, and bits of paraphernalia from Encinitas’ past and ask Weatherley to give them a new home. “I’ve had ladies who were there when [Captain Keno’s] opened cry in my arms and say, ‘This table is where I had my second birthday with my grandma,’” he says. “They tell me these stories, and I tell them I have all the same stories about my mom.” (Weatherley’s mom first brought him to Keno’s and helped raise the young surfers from the Momentum Generation documentary—Weatherley, Taylor Steele, Rob Machado, Kelly Slater, etc.—as they surfed some of the world’s most dangerous waves at Pipeline in Hawaii. Back then, she owned Breakers Restaurant & Bar in Haleiwa. Name sound familiar?)
Weatherley has always been the funniest man in the room. He calls Breakers “the Chuck E. Cheese of Encinitas.” The restaurant hosts hula dancing classes, open-mic comedy nights, and evenings bartended by longtime Captain Keno’s barkeep Vaka Kaufusi. Cult-loved reggae band Steel Pulse hit the Breakers stage recently to perform a new song that Weatherley also helped write. His longtime friend Jack Johnson has dropped by to sing a few, too.
Despite not having a fancy location along the 101, people are catching on. Fire stations and hospitals have held staff parties there. Weatherley also currently sponsors four sports teams.
“Last night, I had a girl say, ‘I want my birthday party at Breakers,’” he says. “That, to me, is community in a nutshell.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.
Tommy Bahama Miramonte Resort & Spa
Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.
Healcove Chiropractic
There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.
Juice Holler
West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.
Everwell Acupuncture
We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.
