Come close. Jordan Howlett is about to open his book of secrets.
In his instantly recognizable minimalist videos, the 27-year-old Oceanside local (known in feeds as @jordan_the_stallion8) beckons his viewers near. He then dons his reading glasses, opens his famous leather-bound recipe book, and becomes a type of Gen Z Robin Hood, sharing the classified methods behind popular fast food items with his more than 29 million followers across TikTok, Instagram, and YouTube. Want to know how to make Taco Bell’s Baja Blast or Olive Garden’s alfredo sauce? Howlett is your huckleberry.
Photo Credit: Matt Furman
As founder of what he calls the Fast Food Secrets Club, Howlett has become one of the most popular raconteurs on the internet, spouting wisdom and hot takes with self-effacing humor and an infectious love of food (while bringing icons like Kevin Hart and Method Man in for cameos). Yet, despite speaking to more followers on TikTok (12M+) than Jimmy Fallon and more on Instagram (8M+) than Chris Rock, his path to bonafide internet stardom remains mysterious. So how did he get here? What’s his secret?
Meeting Howlett and speaking to those who know him best, a picture emerges of an introverted kid with a unique fire in his belly, carrying the weight of growing up in a family struggling to stay afloat. “We definitely were strapped for money all the time, and I knew it,” Howlett says. “I was aware of it very early.”
Born in LA County, Howlett spent his early childhood in the high desert city of Victorville, CA, where his dad worked jobs at the nearby federal prison and at Best Buy, among other places. When his parents got an offer to help start a new branch of a mailbox installation company in San Diego, the family moved to Oceanside.
Howlett attended a small public school before transferring to Oceanside High sophomore year in order to have access to sports. This, his friends say, is when the early whispers of Howlett’s potential for big things first could be heard. He seemed to know who he was far earlier than most teenagers, carrying himself with the maturity of someone much wiser than the rest of his peers. But that doesn’t mean high school was easy. Quite the opposite, in fact.
Before he was Jordan the Stallion, Howlett was an awkward teenager in love with baseball.
“My first impression with Jordan was I saw this tall, awkward guy with a very big, nappy afro,” says Howlett’s longtime friend Saúl Sandoval Estrada, whom Howlett met soon after transferring. “He had this faded old zip-up hoodie, oversized shorts, really big feet, and mismatched socks that went up to his calves. He was polite and he was humble, but because he looked poor, people made fun of him and would pick on him. A lot.”
“All the girls rejected him,” Estrada adds. “All of them. I mean, in high school you’re not looking for a mature guy with good morals and values and ethics.”
Howlett acknowledges it was tough.
“Every time I tried to talk to girls— or talk to anybody—it was awkward,” he says. “I would always want to give them the utmost kindness, but I was not smooth in the slightest.”
Despite his setbacks, when Howlett found baseball, he didn’t take awkward for an answer. Having never played sports before, he worked maniacally hard to catch up to the kids who’d been playing tee ball since preschool. In a matter of months, Howlett was saying he wanted to play Division 1 ball, with hopes of making it to the big leagues.
“People didn’t like that,” Estrada says. “So they would tell him, ‘You’re not going to college. Look how goofy you are. Look how uncoordinated you are.’”
But Howlett’s ego was unphased.
“When you get coaches in high regard telling you this is not achievable, you have to be half delusional, half mature enough to be like, ‘Hey, I’m gonna do this because I need to see it for myself,’” Howlett says.
He worked out before school at 5 a.m., did his homework at lunch, and attended freshman, JV, and varsity practices in the evenings. Then, he’d be in the batting cages with Estrada into the night, trying to connect with his dream.
After stints in community college, Howlett transferred to UC Riverside in hopes of playing baseball as a walk-on. Unable to afford more than a partial first tuition payment, he was sleeping in his ’97 Chevy Suburban near the field while attending classes and going through tryouts, aiming to make the team and get on scholarship.
Photo Credit: Matt Furman Known for stealing secrets, Howlett plays along with sushi chef Andretty Lucatero at Kinme Omakase.
“I’m sleeping in my car, so I’m not getting any sleep. I have no money for food, so I’m not eating much. And I’m stressed about this walk-on,” Howlett explains. “I was so exhausted. I was sleeping in classes, and I failed my first test. I was scared. And the same day I failed that test, the financial aid office told me I owed $3,000 because the second payment was due way quicker than I thought. It was a lot of pressure that I’d never experienced before.”
But the gamble paid off when the coaches extended him a 10-day contract to prove himself.
“Man, I didn’t leave that field,” Howlett says. “Six a.m. lifts, I’m there at 4 a.m. I’m making sure I’m the last to leave. And I made the team.”
He got the scholarship.
“The dude was horrible, but he worked his ass off,” says Jeremiah Luster, an Oceanside-based scout for the Arizona Diamondbacks who witnessed Howlett’s development. “I have never seen a kid work that hard, and I’ve been in baseball for 16 years.”
But then came the pandemic. Howlett’s eligibility expired due to a technicality with his credits from community college, and his baseball dreams were forced into early retirement.
“I didn’t know my last time in the uniform was my last time in the uniform,” he says. “So there was a lot of emotion. It was a lot to process.”
He graduated from UC Riverside in 2020 with degrees in African American studies and kinesiology, but he soon found himself back in Oceanside, working a series of low-paying fast food jobs. His older brother, Elijah, had found some success in the early-ish days of TikTok, so like little brothers have done since the dawn of time, Howlett followed his lead.
And once he caught the bug, that same wild drive that had transformed him from a lumbering teenager into a D1 baseball player in record time had him posting handfuls of videos per day. He fed the feeds, and the feeds fed him back. Within a year, he had a million followers on TikTok.
Photo Credit: Matt Furman
Now, the only thing slowing him down is the human need for sleep. With baseball, his body would run out of gas, but his mind doesn’t. He’s thinking of ideas around the clock, filming and posting videos day and night. And he’s focused on what’s next. Between invites to A-list events, where he’s sometimes approached by celebrity fans, he’s personally involved in the design and fabric selection for the next drop of Fast Food Secrets Club merch and is dreaming of even larger platforms.
“Movies and TV and getting into grander things, it’s always a fun look,” he says. “But at the end of the day, I would not exist without the people who are watching my videos. And I wanna make sure that as we’re growing, it feels like a journey that we are taking together every step of the way.”
With his massive following and these burgeoning Hollywood aspirations, you might think Howlett is living large, but no. He doesn’t even own a car. The bright blue Tesla he drives to our first interview, he rents by the day on an app.
“My family always comes first,” he says. “I let my dad have the car that I had so he could get to work. And, for myself, a car is a big responsibility. I’m just waiting for the right time.”
Financially, Howlett remains a bit of a mystery. Try putting the Jordan Howlett puzzle together and you realize he has pocketed a few pieces. The picture isn’t fully clear. The king of telling secrets seems to keep a few of his own.
His ever-present PR rep asks us to avoid certain topics: religion, politics, his dating life (although he confirms he identifies as straight). And when it comes to money, Howlett remains vague.
“I don’t want to say anything that might give people the idea of, like, this is a benchmark,” he says. “Everybody’s different. So out of respect to all the other content creators, I’m not gonna share [my income].”
As interesting as it might be to know— at least roughly—how much someone with his following actually makes, there’s no set pay schedule for social media stars. Their incomes are based on niche, audience engagement, and how willing they are to turn their feeds into ads.
“When it comes to social media finances, you’ll get sporadic payments in different lapses of time,” Howlett says. “So, it can easily change from ‘I’m very much struggling to get the light bill paid’ to, ‘Okay, now we have emergency funds for if something were to happen.’ Financial responsibility is the number-one thing.”
Photo Credit: Matt Furman
These days, Howlett’s mom works in the office of a landscaping company; his dad is in loss prevention at a grocery store. And Howlett continues filming his videos in the bathroom and kitchen of the rented house he shares with them, Elijah, and their cats.
These videos—which often hit view counts in the tens of millions—check all the boxes for social media success: They’re funny, engaging, and repeatable, and they appeal to base human desires like hunger and never paying full-price. But as his star power and follower counts continue to rise, Howlett remains what he’s always been—humble, polite, and focused.
“He doesn’t put up a front,” Estrada says. “What people see, that’s what they’re going to get.”
Howlett’s friend and manager Michael Berkowitz agrees. “He’s the same guy when the camera is down,” he says. “He can be reclusive when there’s a creative block until he’s out of it, but, really, he values relationships and human interactions. Something really special about Jordan is that wherever we are, he’s going to say hi to the janitor or the person working the door.”
Example: Today, we’re on set. Howlett walks into the photo shoot for this magazine’s cover and starts shaking hands with everyone—a sincere two-handed affair, with his left hand resting gently on top. It’s early in the morning, he’s been in the car for an hour, and he had to find parking, and yet, immediately when he enters, everyone—the art director, the photographer, the stylist, the various location hosts—gets a quiet, “Hi, I’m Jordan, nice to meet you,” with a smile, eye contact, that earnest handshake.
“A lot of people say that I talk in a whisper,” Howlett admits. “I keep to myself. Maybe that could be due to traumas, it could be due to how I grew up, but I enjoy it. It gives me extreme solace to know that when I walk into a room, I give myself the best chance to be approachable to anybody and for someone to feel comfortable having a conversation with me. It’s nice.”
Maybe this is why his videos catch such fire. On an internet that feels faker by the minute—full of algorithms that reward copycats, AI-generated vids, and pseudo-experts in everything from wellness to war—you can easily find anything online… except sincerity. When you’re scrolling recommended feeds full of overly produced vids made to manufacture emotion—be it outrage, lust, or simple envy—Howlett’s videos feel like a break from the noise. And maybe that’s his secret. Now all he has to do is write it down in his leather-bound book.
Photo Shoot Credits
Producer: Mateo Hoke Art Director: Samantha Lacy Stylist: Amelia Rodriguez Photographer: Matt Furman Location: Kinme Omakase Clothing: provided by Bloomingdale’s Fashion Valley Watch: provided by Fourtane Rolex Boutique at Fashion Valley Rings: provided by OB Antique Mart
San Diego has always worshipped at the altar of good skin. Equal parts surf town, biotech hub, and wellness capital, it’s a city where lunch breaks become beach walks and sunscreen sits beside car keys by the front door. The products that get used here earn their place. With 266 sunny days a year and one of the highest rates of skin cancer in the country, we take skincare seriously. Dr. Bronner’s has been making soap in North County since the 1960s. Sun Bum was born in Encinitas and is now on shelves in over 70 countries. The tradition runs deep.
“Living in San Diego means your skin is exposed to sun almost every day of the year,” says Sue Zhang, M.D., a San Diego physician specializing in aesthetic medicine. “The products that tend to succeed here are the ones that can keep up with daily life, UV exposure, sweat, and movement, while still supporting long-term skin health.”
From a mineral powder that solves the sunscreen-over-makeup problem to an acorn oil serum rooted in Indigenous plant medicine, the local San Diego shelf is more diverse, and comprehensive, than most of us realize.
Courtesy of Kopari
Kopari
Sun Shield Body Glow SPF
A hydrating gel-oil hybrid that applies like a body treatment and leaves skin with a sheen that reads as healthy rather than oily. La Jolla–founded Kopari built its reputation on cold-pressed coconut oil sourced from family farms in the Philippines, and the Sun Shield Body Glow SPF is exactly that in summer form: coverage that doubles as skincare.
4-Skin
Morning Rub
The name is intentional. The founder got a melanoma diagnosis that his dermatologist caught—she’s now his business partner. The question he couldn’t shake was why the skincare industry hadn’t yet figured out how to talk to men, and 4-Skin is the answer: a premium sunscreen and skincare line built around the kind of blunt, self-aware humor that gets guys to pay attention. Men’s skincare has needed this for a long time, and the formulas are serious enough to deliver.
Courtesy of Coola
Coola
Classic Face Sunscreen SPF 50
Carlsbad-based Coola was formulating organic SPF before “clean sunscreen” was a marketing category, and the Classic Face Sunscreen is the brand’s thesis: protection that disappears into skin and layers cleanly under makeup. Sheer and lightly hydrating, it makes sunscreen easy to reapply before an afternoon walk at Torrey Pines.
Saffron and Sage
Glow Finishing Oil
Squalane, argan, jojoba, and CoQ10: a short ingredient list that does a lot. The Glow Finishing Oil from Mission Hills wellness sanctuary Saffron and Sage is plant-based, scientifically grounded, and formulated to absorb rather than sit on the skin. The brand started as an integrative health practice where acupuncture, naturopathic care, and functional medicine share a roof, and the skincare line runs on the same philosophy.
Courtesy of Alastin
Alastin
Restorative Skin Complex with TriHex+
The Restorative Skin Complex is powered by TriHex+, a patented peptide blend developed by Carlsbad-based Alastin’s team of SkinMedica veterans. It promises to clear out damaged collagen and elastin while supporting new production, the kind of gradual improvement that makes a product hard to quit.
Beldi is a multi-functional cleansing tradition rooted in Moroccan hammam culture, dating back over 12 centuries. Alia Jouj is the brand’s flagship product, and San Diego–based founder Dr. Mia Chae Reddy built a brand around it. Alia Jouj uses 100 percent organic, cold-pressed argan oil and the same ancient saponification method to produce a honey-thick liquid cleanser that softens skin without stripping it.
Courtesy of N8iV Beauty
N8iV Beauty
Móyla Moon Polish
Acorn oil has been used by California’s Indigenous communities as plant medicine for generations. Ruth-Ann Thorn, an enrolled member of the Rincon Band of Luiseño Indians, built N8iV around it as the first Native American–owned skincare brand to reach the national mainstream. The Móyla Moon Polish, named for the Luiseño word for moon, is an exfoliant centered on acorn oil Thorn gathers herself each year from the La Jolla reservation. Find it at the Gaslamp Quarter store Thorn owns at the historic Yuma Building.
Courtesy of Colorescience
Colorescience
Sunforgettable Total Protection Brush-On Shield SPF 50
This product solved the reapplication problem. As a brush applicator, this mineral SPF goes over makeup without disturbing it, which is why it has been on derm-office retail shelves in Carlsbad and beyond for over two decades. The tinted version doubles as foundation.
Courtesy of Tubby Todd
Tubby Todd
All Over Ointment
This steroid-free, petroleum-free eczema treatment was built specifically for babies and toddlers (although grown-ups can use it, too). It’s centered on FDA-approved 1 percent colloidal oatmeal with a base of sunflower seed oil, beeswax, and jojoba. The “linoleic-acid-rich sunflower oil is helpful for atopic, eczema-prone skin that is often deficient in that fatty acid,” says Dr. Zhang. Gentle enough for newborns, safe for daily use, and tested by both pediatricians and dermatologists.
Korej
The Mandelic Night Serum
The Mandelic Night Serum pairs mandelic acid, an AHA derived from almonds and gentler than glycolic acid on sensitive skin, with lactic acid, niacinamide, and urea to brighten, smooth texture, and reduce breakouts overnight. Fragrance-free, vegan, cruelty-free. The brand name is the initials of the founder’s five daughters, pronounced like courage. Dr. Zhang also says she “really value[s] [the founder’s] mission to create pregnancy-safe skincare products that are both effective and wallet-friendly.”
Ingrid Yang, M.D., J.D. is a hospital-based physician in San Diego, CA, certified yoga therapist, and longevity specialist. She loves *double hearts* San Diego and spends her days helping people fully engage in long, healthy lives through evidence-based lifestyle medicine. Her books include Adaptive Yoga, Zen Mindfulness, and Hatha Yoga Asanas. When she’s not leading international wellness retreats, she is chasing sunsets, handstanding in nature, or geeking out over mitochondria.
When Rigo Munoz opened a weekends-only taco stand on Market Street in 2018, at first, he was just hoping to sell his tacos to however many customers he could. That low-key, word of mouth approach worked well for a couple years. Very well.
“Then, the line started,” he laughs. He began to double his sales week after week, until an influencer from Tijuana paid them an undercover visit in 2024. Munoz was hanging out in his backyard the next Monday when his phone started pinging and ringing off the hook. “So I go onto my social media and there, lo and beyond, the video already had 10,000, 12,000 views in like, less than an hour,” he says. The next day, there was a line of customers waiting for him before he opened at 5 p.m. The Chula Tacos revolution sparked there.
Now, he’s ready to open his third location on August 1 at 4994 Newport Avenue in Ocean Beach. It wasn’t an easy or straightforward path—the city shut down his original location citing too much noise and traffic. But Munoz was looking ahead, already in talks with a restaurateur to take over his space at 1719 Palm Avenue in the Nestor neighborhood of southeast San Diego. From the time he got shut down to getting the keys of his first brick-and-mortar was less than two days.
The second location in Chula Vista caught fire on Valentine’s Day and is slated to reopen later this fall (689 H Street). Munoz says he also plans to open a fourth location somewhere between the Ocean Beach and Morena Boulevard areas, but has aspirations for more.
“I’d like to become the In-N-Out of tacos,” he says. He’s actively looking for places that could support either a drive-thru or the typical fast-casual taqueria style, but no matter what, he’s going to keep his menu simple.
Each location has the same menu, except labio, which are ox lips, and beef intestines. They’re top-sellers at Palm Avenue, but might not translate as well to the OB crowd, he says. But guests can still get their fix of vampiro tacos, tacos de trompo, and from-scratch horchata and jamaica.
Chula Tacos is best known for its kekas (pronounced keh-kuhs), which are extra-large quesadillas stuffed with your choice of meat. “It’s a hefty thing,” Munoz promises. It’s such a trademark that he filed for a patent, which is still pending.
Building a taco empire has been a long time coming. Munoz first started making tacos at age 12, and has operated a number of cafes, delis, and other businesses on both sides of the border ever since. “We’re a family business,” he says. He’s been trying to hit that mother lode for years—and all it took was one video to light the fuse.
The newest location of Chula Tacos opens August 1 at 4994 Newport Avenue, Suite A in Ocean Beach. Hours of operation are 11 a.m. to midnight daily. (Opening date subject to change.)
Courtesy of Oceanside Sustainable Food Festival
San Diego Restaurant News & Food Events
Beth’s Bites
Everyone (clap) watches (clap, clap) women’s sports! (Thunderous applause!) San Diego’s first women’s sports bar, One of Us, opened this week in the former URBN Pizza space in North Park. I stopped by the preview and can confirm the Big Ass Fan is still there, but now there are tons of TVs lining the walls ready to broadcast women’s soccer, basketball, volleyball, and all the other sports events you could ever dream of. (And yes, they’ll be showing the men’s World Cup on Sunday, because I guess people watch men’s sports, too.)
Rolando’s ears must have been burning, because a month after interviewing chef Coral Strong of the now-closed Garden Kitchen, Campus Burgers announced plans to turn the formerly hyperlocal farm-to-table restaurant into a spot for affordable smashburgers. I’m sure the local college kids will appreciate the $1.99 smashburger special—although let’s face it, in today’s expensive times, everyone is ready for a wallet-friendly outing.
A few months ago, I gave Navore Market’s farm-to-front door delivery service a try and as a longtime former CSA subscriber, I have to admit it felt nice to leave the produce purchasing to the pros. But as of July 12, you can now head to Navore’s second community pickup hub at Mission Valley YMCA (5505 Friars Road) every Sunday from noon to 4 p.m. Having a centralized drop-off point makes it easy for farmers, and buyers don’t have to commit to a subscription—sounds like a farm-to-table win to me.
Keeping on with the farm-to-table news, the 4th annual Oceanside Sustainable Food Festival is scheduled for July 25 in downtown Oceanside, bringing 50-plus vendors together for a day of global food and drink, artisan products, home goods, live music, and more. The event usually draws in a couple thousand people, so might I suggest arriving close to the 11 a.m. kickoff for the best chance at maximizing your nom?
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
There’s a place in heaven for a steakhouse that remakes chicken nuggets but uses Jidori instead of whatever glum bird is proffered in the children’s section. And then they top it with caviar. That, plus an editor with an obsession-level ranking of chai in Carlsbad, and a whole fish from one of San Diego’s OG top chefs who has mercifully returned to the kitchen. These are the very best things we’ve found from another month of eating professionally in San Diego. Go get some.
Stake Chophouse & Bar
Caviar Chicken Nugget
One of my favorite experiences at Stake in Coronado is that—if the patio is chilly enough to warrant heaters—they’ll surround you with towers of flame. Paired with the retaining wall of heat against the glass railing overlooking Orange Avenue, there is so much surrounding fire that it feels like dining in a much nicer version of the Elmo meme, in which the nasally puppet’s whole world has amusingly arsoned.
Three things you have to get here: first, the Wagyu popcorn (kernels popped in melted Wagyu beef fat, salted with paprika); second, the Snake River Farms Wagyu skirt steak (its Gold grade means incredibly high marble), one of the best steaks in the city; third, the Jidori chicken nuggets with herbed crème fraîche, pickle, and a perm of caviar. A childhood food, deliciously adulted. —Troy Johnson
Flying Pig Pub & Kitchen
Tri-Tip Sando
It’s been 15 years since married folk Aaron and Roddy Browning opened Flying Pig Pub & Kitchen in a hidden south Oceanside hovel—using vinyl records as placemats, the decor an assortment of welded metal weirdities. One thing has always remained: Pork is their native tongue.
This sandwich pries open long-dormant pleasure receptors in most alive human bodies. Brandt Beef tri-tip is rubbed with its “Pig Spice” (hint: good paprika and celery seed do wonders), sleeps for 24 hours, then is seared and rested for an hour—sliced and seared again, placed on a mini baguette wet with fresh chimichurri and smoked tomato aioli, then topped with melted aged provolone, grilled peppers, onions, and gremolata (parsley, garlic, lemon zest). Order two, or be prepared to fight. —Troy Johnson
Valentina
Pan Tomaquet
Pintxos are Basque-country bar snacks, finger foods for Real Sociedad games. The appropriate utensils are a couple of fingers and a toothpick. But Valentina’s in Leucadia are done with just enough culinary school ambition (not too much, fuss has no place in pintxos) from exec chef Enrique Ñol, who worked at the estimable Wrench & Rodent.
Its tomaquet (tomato bread) could be underestimated as a stacked pile of quality ingredients, but it’s undeniably great—toasted pan de cristal (light, airy, Catalan “glass bread”) dressed with tomato, garlic, salt, EVOO, and a layer of one of the world’s greatest meats: Cinco Jotas Iberian jamón. Eat it with a minor winefall of porrón, and ask for Todd—a certified sommelier and one of the most knowledgeable food minds in the local scene. —Troy Johnson
Ironside Fish & Oyster
Whole Fish
Get the whole fish. Doesn’t matter the catch, just trust that chef Jason McLeod’s got you. When CH Projects opened Ironside in Little Italy in 2014, the restaurant group took over the old Farkas furniture store and turned it into a replica of an ocean liner, tapping McLeod (a chef who’d earned two Michelin stars in Chicago) to oversee its menus.
It quickly became a San Diego staple for seafood. After leaving for a few years to help concept and launch some big-name restaurants in Vegas, McLeod is back again getting his hands dirty in the kitchen. And his fish? They come in fresh from local fishermen who he’s established relationships with over the years. So yeah, get the whole damn thing. —Nicolle Monico
Steady State Roasting
Indian Summer
I have a running spreadsheet of chai rankings in Carlsbad. The chai that stays on the highest shelf? Steady State’s gingery, nutmeggy Indian Summer with an almond milk base and fresh nutmeg shavings on top. Juiced ginger gives the drink deeper, warmer notes, but not so much spice that your throat closes on the first sip.
Too often, coffee shops advertise authentic chai, then uncork that carton of sugar-bomb concentrate from an artisanal wholesaler called Costco. This is the real deal; it’s mildly sweet, a little more spicy, and in my opinion, best served hot. If I could order a keg of it, I would. (Can I?) —Emma Veidt
Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas.
For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns.
“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says.
Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality.
She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.
“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.
After 10 years of rooftop dining and brewing award-winning beers, OB Brewery is for sale. A local fixture on Newport Avenue, OB Brewery owner Mike Tajran is ready to retire and hand over the reins. “It’s got so much potential,” he says, pointing to the accolades the brewpub has collected throughout the last decade (it’s more than a few).
At the 2017 Great American Beer Festival, OB’s Hidden Gem Dunkelweizen won silver in the German-Style Wheat Ale category, followed by a World Beer Cup silver medal as a South German-Style Dunkel Weizen in 2026. In 2018, GABF named OB Brewery Small Brewpub of the Year, brewer Jim Millea earned Small Brewpub Brewer of the Year, and the B. Right On pale ale nabbed a gold medal in the American-Style Pale Ale category. The Elevator Red IPA also took bronze that year at the San Diego International Beer Festival, and earlier this year, they won gold for Couple’s Therapy chili beer and silver for Rauch Me smoked beer at San Diego County Fair Craft Brew Competition.
It’s a solid foundation for the right buyer, he says—someone with brewing and business chops ready for a turnkey operation in a favorable location a block from the beach on Ocean Beach’s busiest street. (And while he’s letting go of the brewpub business, he’s also open to selling the building as part of the deal.)
Originally from Iraq, Tajran’s family ran restaurants in Baghdad, but “they were decimated by Saddam Hussein,” he explains. Once in the United States, he launched Giant New York Pizza at 5050 Newport Avenue in 1984, which eventually became Newport Pizza & Ale House. Newport Pizza felt long ahead of its time, proudly proclaiming they served “no crap on tap” years before the craft beer craze caught fire in San Diego.
Courtesy of OB Brewery
When the building’s owners passed away and their son cut his lease short in 2020, Tajran says he was disappointed, but he had a nagging feeling that would happen eventually—which is why he already purchased 5041 Newport Avenue back in 2009 and opened Ocean Beach Brewery in 2016.
“For 42 years, I have been in this location in this area, the same block,” he says with pride. Ocean Beach has gone through some changes since 1984 (the OB farmers market launched in 1992, Starbucks came in 2001 and left in 2022, ADUs crept in, and the iconic OB Pier closed in 2023), but Tajran says the heart of the beachside town has remained the same.
So has most of his staff. Millea has been brewing since day one, and longtime manager Megan Schuster has worked for Tajran for 19 years, first at Newport, then at OB Brewery. Most of the employees are locals, and Tajran says he doesn’t plan on closing the business until he finds the right buyer to carry on the baton.
The property itself comes with some unique features for the area—three stories with a rooftop deck and ocean views from every level. And if you’re wondering if those uninterrupted views will remain that way, Tajran assures me they will. Part of his original building purchase included language that prohibits the three buildings between him and the ocean from building up. He also leases space next door, which would allow a new owner to expand brewing capacity with more tanks and fermenters.
“I just wanted to make sure this goes in good hands,” he says. He and his wife both hope to retire soon in order to spend time with their children. But he’ll make sure his other baby is taken care of first.
“I love Ocean Beach,” he says. “I can say nothing but thank you, OB.”
OB Breweryis still open at 5041 Newport Avenue. Hours are Sunday through Thursday, 11 a.m. to 9 p.m.; Friday, 11 a.m. to 10 p.m.; and Saturday, 10 a.m. to 10 p.m. Interested parties should contact Next Wave Commercial.
Along the same vein of iconic businesses, Tribute Pizza is celebrating 10 years in North Park this week with different events every night. Good luck getting a reservation if you haven’t already, but you can still take part in the silent auction on behalf of Feeding San Diego. Owner Matt Lyons’ goal is to raise $100,000 for the nonprofit and is offering some pretty sweet stuff to do so—think a full weekend buyout of Tribute, a private event with Lyons and chef Travis Swikard of Callie and Fleurette, a year of access to a VIP hotline for reservations, and even more. Time is ticking away on your chance to bid, so be sure to make your best offer before time runs out.
La Corriente continues its expansion across San Diego with lucky number three coming to Oceanside. Located next to Tanner’s Prime Burgers and PopUp Bagels, a restaurant rep says that at the rate the restaurant is opening new spaces, it wouldn’t be wild to see a few more pop up along the coast in the future.
Kitchens for Good has big plans on the horizon, including their sprawling new Culinary Impact Center coming to Bankers Hill next year. Now, it should be a bit easier to accomplish their (many) goals with the help of a $50,000 grant from the Jacques Pépin Foundation. Kitchens for Good is one of four awardees this year and will receive the funds over the next two years, allowing them to launch their Market Cafe initiative in the new center and continue their mission of hospitality training programs and ending food insecurity across the city. It’s a pretty awesome award, given by a pretty awesome group to another pretty awesome group, so it’s just mega-awesome all the way around.
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
San Diego has lost a number of ambitious concepts lately—Vulture and Dreamboat in University Heights, Wildflour Delicatessen in Liberty Station, Deckman’s in North Park, Matsu in Oceanside. All have different reasons for closing (some outgrew their space, some overshot their costs), but none of them suffered for quality. Ditto for the next casualty. On July 19, Cellar Hand in Hillcrest will close its doors.
Unlike the other closures, there’s actually a silver lining. The Perr family, who owns both Cellar Hand and Pali Wine Co., announced they will relocate Pali’s tasting room from Little Italy to take over the vacated Cellar Hand space.
Cellar Hand opened just over two years ago with a promise to source 100 percent of their produce locally. Ambitious, but admirable. Logan Kendall, the original executive chef, launched with a menu centered around lots of funky fermentation, tinned fish preserved in-house, a bevy of fun dips like labneh and whipped tahini, and a ridiculously fantastic pork chop from Thompson Heritage Farms. Wine Enthusiast named the 120-seat eatery one of the top 50 wine-focused restaurants in the country in 2025—not a shock, considering the mega wine chops behind the project.
Following Kendall’s tenure, chefs Ashley McBrady and then Sable-Tanya Wentwoord took over the reins, keeping things rolling with expanded brunch offerings, chef’s dinners, and all the usual accoutrements of a hyped spot. Before joining the Pali Wine/Cellar Hand team, Wentwoord worked and staged at multiple James Beard Award–recognized and Michelin-starred restaurants in Boulder, Colorado (Frasca Food and Wine); San Francisco, CA (Coi, Che Fico); Providence, Rhode Island (Persimmon); and Fredericksburg, Tex. (Southold Farm + Cellar). She will continue to head the food program at Pali Wine Co.
Bad luck or bad timing, the reasons behind closing Cellar Hand don’t really matter. But I, for one, will really miss that pork chop.
Photo Credit: Kimberly Motos
Still, Cellar Hand’s loss is Pali Wine Co.’s gain, or at least a small balm on the sting of closure. The tasting room in Little Italy opened 10 years ago, bringing its Central Coast wine and vibes to an area smack in the middle of a craft beer boom. When it came time to renew the lease, the Perrs say the landlord did the landlord-y thing and tried to nearly double the rent. (Tale as old as time—just ask Wildwood Flour.)
Rather than suffer a double-whammy, the Perr family instead decided to shift their focus (and finances) to the heart of their businesses: wine. And despite losing a very cool rooftop patio in one sizzling hot neighborhood, they are gaining a pretty prime spot in a different sizzling hot neighborhood with a not-too-shabby patio of its own accord. (One more silver lining: no more jet noise from the airport!)
By moving Pali Wine Co. to where Cellar Hand used to be, they could at least keep a toehold in San Diego, says Nick Perr, managing partner. His family has made wine in Santa Barbara county for over two decades, with 10 of those years in the San Diego market—an investment they refused to lose. “That’s why it’s impossible to separate our winery from our San Diego community,” he explains, adding that the new location will allow Pali Wine Co. to offer programming designed around the nearby Hillcrest farmers market.
Guests can expect the same wine selection, wine club perks, private tastings, and similar food offerings Pali Wine Co. offers in Little Italy to transfer to Hillcrest. And maybe, if we’re lucky, they’ll bring back the pork chop (please?)
“We are extremely proud of what we accomplished at Cellar Hand,” said Perr in a statement. “Running an independent restaurant with real values is hard, and we gave it everything we had.”
Cellar Hand will permanently close on July 19. Pali Wine Co. will cease operations at 2130 India Street on July 19 and will move to 1440 University Avenue.
Pali’s new location in Hillcrest will soft open on August 12 with a grand opening on August 22. Operating hours will be Wednesday through Friday, 2 p.m. to 10 p.m.; Saturday, noon to 10 p.m.; and Sunday, noon to 9 p.m. Happy hour will run Wednesday through Sunday (hours to be determined).
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
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