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Charitable SD JANUARY 24, 2024

25+ Fundraisers Supporting Community Flood Relief in San Diego

Here’s how you can help after Monday's catastrophic storms across the county

25+ Fundraisers Supporting Community Flood Relief in San Diego
Courtesy of the City of San Diego

San Diego just experienced its wettest January day ever, and the city has declared a State of Emergency. In the wake of catastrophic flooding, clean-up crews—both official and unofficial—are beginning to take stock of the damage and the required response. 

The City of San Diego said in a statement that it “is coordinating efforts with other local, state and federal agencies to ensure a comprehensive and effective response to the flooding reported in neighborhoods across San Diego.” City officials are providing updated road closure, evacuation, and other storm-related information at sandiego.gov/storm.

Some communities in San Diego have been hit much harder in others, in particular the Encanto neighborhood and other areas in Southeast San Diego. 

“Although we had an extreme amount of rain, the community members we are surveying have been telling us that they have been requesting that the storm drains are cleaned and updated [by the City of San Diego], and this has not happened,” says Laila Aziz, director of operations for Pillars of the Community, an activist organization based in Encanto. “They believe the damage would have been minimized if the infrastructure was maintained.”

Many families in these neighborhoods only have one car, many of which were ruined in the storm, Aziz adds. Combined with temporarily suspended rail service, that means a great number of residents in these areas are essentially stranded for the time being.

“The community is waiting for FEMA and they are completing loss forms for the city. Our biggest need going forward is to make sure families who lost everything are compensated and find new homes,” Aziz continues.

San Diegans elsewhere in the city and county have also lost homes and other vital property, like cars, and others have had their commercial spaces destroyed. A recurring theme in these narratives is the issue of flood insurance: Typically, regular homeowners’ insurance will not cover flood damage. Individuals must purchase a separate policy, but because San Diego rarely gets heavy rains, many locals do not carry flood insurance. People impacted by flooding are now finding themselves with little recourse for financial help. 

To help combat this issue, we’ve compiled a list of people and entities who are requesting disaster relief donations around San Diego, and rounded up some official government resources. 

GoFundMe, which is headquartered in downtown San Diego, has also launched a centralized hub featuring all verified fundraisers related to the flooding in SD County, as well as the winter storms impacting those all across the country. You can search fundraisers on the hub by city and state. “The hub will continue to be updated as fundraisers are verified,” says Alex White, regional spokesperson for GoFundMe.

San Diego Flood Relief Fundraisers

San Diego Foundation Flood Response Fund

San Diego Foundation has coordinated with the County of San Diego to launch the San Diego Flood Response Fund to rapidly deploy flexible resources into the community. The San Diego Foundation will match donations up to $100,000. Money from the fund will only be directed to non-profits helping flood victims. The fund is not accepting any non-monetary donations at this time.

GoFundMe: Grandmother Who Lost Her Home

Videos of an elderly woman stuck on the roof of her home went viral during and after the storm on January 22. While the woman is now safe, her house sustained significant damages. Her granddaughter, Arisa, launched a fundraiser to help cover the cost of repairs. 

Fundraiser: Berry Good Food’s Campaign for Small Farmers 

Berry Good Food Foundation (BGF) is organizing a snap campaign to raise money for the small farmers in the Tijuana River estuary after flooding delayed spring planting. “Once the fields come in contact with sewage, [farmers] are not allowed to plant crops for human consumption for at least 120 days,” foundation staff wrote. “This means they will not be able to count on any income for at least their first harvest and possibly longer … Most of the crops these small farmers raise go to our most food-insecure consumers in the community.” 

Propagate Investment, led by BGF Board Member John McCarthy, will match donations up to $10,000. The organization hopes to raise $50,000 by mid-February. They will select farmers and distribute grants by March.

Fundraiser: Native Poppy

It’s been a rough go for one of San Diego’s favorite florists. Last year, a car drove into Native Poppy’s South Park storefront. Then, earlier this week, they suffered severe damage at their Mission Valley warehouse, losing merchandise, inventory, a vehicle fleet, and other property. Donations will support moving warehouse operations to South Park and Solana Beach.

GoFundMe: San Diego Made Factory

The San Diego Made Factory, a Logan Heights marketplace hosting several local artists, artisans, and small businesses, flooded on Monday. Every studio incurred severe water damage. The team estimates that damages will total over $100,000, a number that will only grow as operating expenses pile on. San Diego Made is hoping to raise $50,000 to offset costs.

San Diego Made Factory renter Janna Barker, who owns Isiko Ceramics Studio, has also launched a GoFundMe after experiencing extensive damage to her handmade products and studio, where she also teaches.

GoFundMe: Sweetwater Farms

Family-owned Sweetwater Farms in Bonita, which has been at its current location since 1991, was inundated with several feet of water within 15 minutes of the storm’s arrival on Monday. The property owners rushed to rescue their horses from corrals and stalls while floodwaters washed away fencing, feed, and other materials. Donations will support the farm’s clean-up efforts and help the family replace these supplies. 

GoFundMe: Kind Folk Farm 

Regenerative urban agriculture operation Kind Folk Farm flooded when the Tijuana River crested. The waters contaminated soil and destroyed all plants at the LGBTQ, POC, and woman-operated vegetable farm. As a result, their harvest timeline has been delayed several months. Money raised will help Kind Folk Farm rebuild and potentially relocate.

GoFundMe: K Street Kreative Studios

The beloved K Street Kreative Studios—home of San Diego bands Author & Punisher, Wild Wild Wets, Crasher, and others—endured waist-deep flooding in its office spaces, practice and band rehearsal rooms, warehouse artist spaces, recording studio, and live band room. Because previous flood damage has made the space “uninsurable,” according to California law, it does not have flood insurance. K Street hopes to raise $20,000 to restore the studios and replace lost equipment, among other needs. 

GoFundMe: Keiller Leadership Academy

San Diego schools were damaged in the storm, destroying student materials. Amy Higgins, a teacher at Keiller Leadership Academy, is raising money to replace classroom items previously purchased with personal and donated funds. 

GoFundMe: Military Family Who Lost Their Home & Car 

The home, car, and belongings of active-duty members Freddy and Athena were devastated in the flooding. Athena had to escape the house with the couple’s three-month-old baby Amaryllis as floodwaters rose to her chest. “Swimming and fighting for her life … she was able to make it out [with] the help of some neighbors,” her sister Estefani wrote. “We ask that you can help them with donations so [they can] get a fresh start again.”

GoFundMe: Father & Daughter Who Lost Their Home & Belongings

Local business owner and single father Dan Pryor woke up to chest-high waters and rushed to rescue his daughter, Dottie, and their dog. Pryor and his family escaped unharmed but lost their home and everything they own. His friend Cynthia Cornish is requesting funds to help them get back on their feet, as they do not have flood insurance.

GoFundMe: The Mudd House Studio 

A Leucadia ceramic studio flooded in the storm, wiping out supplies and causing damage to the building. The Mudd House cites a “city-issued pump malfunction” as the reason for the disaster, and this is the second flood the studio has experienced in the past 18 months. In addition to utilizing donations to purchase new supplies and pay staff, the team will decide moving forward whether they will commit money to repairing the building or simply seeking a new space. 

GoFundMe: Shelltown Family Whose Home Was Destroyed 

A residence in Shelltown, which housed multiple generations of the Ramirez family for more than 30 years, suffered devastating damages in the flooding. The family is seeking up to $20,000 in donations to rebuild their home.

GoFundMe: Pacific Tattoo

Pacific Tattoo owner Judy Parker lost her Logan Heights tattoo shop to flooding. The damage has also left her homeless, as she lived in the back of the business. Her sister Jane Fonda has organized a fundraiser to help, asking for community support of up to $30,000. 

GoFundMe: Couple Who Lost Their Home, Car & Belongings

Diana and JB Aranda, a San Diego couple already battling health issues, lost their home, two vehicles, and everything they own in the flooding. Donations will be used for repairs, furniture, clothes, food, and other necessities for the couple, who are in their 60s.

GoFundMe: Performance Drywall Group Flood & Drywall Recovery Fund

Local business Performance Drywall Group Inc. is raising funds to support families impacted by water damage and provide drywall repairs to those without insurance. The company is documenting their efforts on their social media page.

GoFundMe: Southland Auto Body

Southland Auto Body suffered significant damage just a few months before the shop celebrated their 50th anniversary in National City. A longtime employer and source of fairly price car repairs in the community, the woman-owned business has been impacted by knee-high flooding and the loss of tools and equipment. Some cars on the premises were totaled. Owner Vicky Haye’s daughter is seeking up to $5,000 in donations to help her family.

GoFundMe: Family of 10 Displaced by Flooding

The Aguayo “village”—a property housing 10 people in four homes, as well as several cars—was destroyed by flooding on Monday. The waters also damaged all of their belongings. A friend, Ranessa Villalba, is raising up to $10,000 to help them rebuild. 

GoFundMe: Multigenerational Family Who Lost Their Home

A family was rescued from floodwaters on Monday as the storm destroyed their home. Pricila Roldan is seeking up to $25,200 to support her aunt and her family. “Her, her kids, and [her] pregnant daughter need help rebuilding from the ground up,” Roldan wrote. “She was let go from her job earlier this year [and] is legally handicapped, which makes things so much harder.”

GoFundMe: Keiller Leadership Academy

Facilities, classroom materials, and furniture at Keiller Leadership Academy were destroyed in the flooding earlier this week. “The damage is extensive, and we are now faced with the daunting task of rebuilding and restoring our thriving educational environment,” says Tertia Sartain, director of academics for the academy in the fundraiser. 

GoFundMe: Destination Baby Co.

Destination Baby Co., a baby gear rental service based in San Diego, had their entire warehouse flooded with over three feet of water on Monday, leaving a majority of their inventory damaged or destroyed. “Thousands of dollars worth of inventory was damaged from strollers, car seats, cribs, and much more,” says Jackie Plummer, a relative of the business owners and the fundraiser’s organizer.

GoFundMe: Perla, a Pacific Ship Employee Who Lost Everything

Pacific Ship employees lost tools and had their cars damaged in the storm Monday when the floodwaters ravaged their facility near the naval base. One of the employees, Perla, then returned home to find her apartment and family were in chest high water, and that a loved one had passed away. 

“Her family also suffered the loss of her mother in law. She had passed away during the storm and was in the home when she got there, an absolutely devastating turn of events for her family,” says Jonathan Bain, organizer of the fundraiser and a colleague of Perla’s. “Perla lost all of her clothing, cookware, furniture, electronics, current living space, a family member, everything she owned. She came to work in donated dry clothes today and helped clean the flood damage. She is a hard worker and would never take a handout but I want to show her that we all care.”

GoFundMe: Pixca Farm

Also in the Tijuana River estuary watershed, Pixca Farm has now flooded for the third time in four years. “We refuse to let these setbacks define us,” read the fundraiser for the urban farm cooperative. “Our community has always rallied together in times of need, and now, we call upon your generosity to help us rebuild Pixca stronger than ever before.”

GoFundMe: Ryan Family YMCA staff

Three staff members at the Ryan Family YMCA in Point Loma Heights lost their homes, cars, and belongings in the floods. Currently, they are bunking down at a nearby hotel, which they will have to leave after five days, and one of the staff members has a one-year-old daughter. They are asking for baby supplies, and other basic goods in addition to financial support.

GoFundMe: The Alvarez family in Shelltown

The Alvarez family in Shelltown lost their home of 40 years in the storm. The family had to swim to safety as water levels rose to their chests. Maria Alvarez, one of the family members, also offers her Venmo for direct donations. She says the family is unable to finance the cost of recovery.

GoFundMe: The Rivera Family and Neighbors

A woman named Wendy Rivera says she lives on a street heavily affected by flooding. Her  family has lived in San Diego County for 20 years, and had their home severely damaged in the floods. Rivera says, “Each home had about six feet of water come inside.” She says her family lost everything.

San Diego Flood Relief Resources

Community Resources in Encanto and Southeast San Diego

Aziz recommends organizations such as the Jackie Robinson YMCA, Lincoln Unified School Alumni Foundation, and the American Red Cross as trusted resources currently accepting donations.

The American Red Cross website is being updated regularly with San Diego storm information. It includes shelter locations and advice for what to bring, how to stay safe during storms, and how to help. 

There are temporary shelters set up at Lincoln High School (4777 Imperial Ave, San Diego, CA, 92113) and Bostonia Recreation Center (1049 Bostonia Street, El Cajon CA 92021). The San Diego Humane Society is onsite at Lincoln High, offering shelter for family pets, and Bostonia is offering supplies for animals. 

Resources from the City of San Diego 

The City of San Diego has deployed emergency teams to help in areas impacted by the flooding. The San Diego Fire-Rescue Department responded to locations all across the county to rescue those in flooded areas. 

Due to flooding at multiple homeless shelters, a temporary shelter has been established at Balboa Park Activity Center. Moreover, people experiencing homelessness can gain access to a bed at four different locations throughout San Diego.

Those who are experiencing power outages can visit SDG&E’s Power Outage page for updates, and anyone who needs sandbags can pick them up for free at the following locations, depending on their City Council district:

Council District 1: Pacific Beach Recreation Center, 1405 Diamond Street   

Council District 2 (inland): North Clairemont Recreation Center, 4421 Bannock Avenue   

Council District 2 (coastal): Robb Field Athletic Area, 2525 Bacon Street   

Council District 3: Golden Hill Recreation Center, 2600 Golf Course Drive   

Council District 4: Martin Luther King Jr. Recreation Center, 6401 Skyline Drive   

Council District 5: Scripps Ranch Recreation Center, 11454 Blue Cypress Drive   

Council District 6: Standley Recreation Center, 3585 Governor Drive   

Council District 7: Allied Gardens Recreation Center, 5155 Greenbrier Avenue   

Council District 8: San Ysidro Community Activity Center, 179 Diza Road   

Council District 9: City Heights Recreation Center, 4380 Landis Street 

The San Diego County Assessor-Recorder-County Clerk (ARCC) – Property tax relief is available through the ARCC for property owner whose home was damaged or destroyed by the recent rainstorms and flooding (amounts must be greater than $10,000).

San Diego County damage assessment survey (Note: This survey is an information-gathering document only, and will be used to determine if the county should request state and federal assistance)

FloodSmart: How to Document Flood Damage

Information for Renters and Flood Damage via KQED

Dumpster Drop-off via Councilmember Vivian Moreno

Flood preparedness info

SDGE bill assistance – Report downed electrical lines or gas emergencies to San Diego Gas & Electric at 800-411-7343 

City of San Diego Get It Done App

San Diego County Disaster Preparedness app

Alert San Diego

ReadySanDiego.org

Legal Aid Society of San Diego

Report flooding to the City’s emergency dispatch center at 619-527-7500 

Those who were impacted by the storm and need to talk to someone by phone about evacuations, shelters, road closures and other non-emergency disaster-related services may call 211. Those who are hearing impaired may dial 711 and ask to be connected to 858-300-1211.

Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.

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Charitable SD JULY 27, 2026

Where San Diego Seniors Find Support and Community

Serving Seniors provides meals and coordinated services to more than 13,000 older adults each year, aided by a dedicated volunteer network

Where San Diego Seniors Find Support and Community
Courtesy of Serving Seniors

Seniors today face challenges that were unimaginable to previous generations, and some turn to nonprofit organizations to bridge the gap. Serving Seniors helps low-income older adults with housing assistance, social services, and more. The nonprofit provides 1.5 million meals and coordinated services to 13,265 older adults each year, the majority living on less than $1,125 per month. 

Dedicated volunteers, like Fred Davis, help make this important work possible. Since roughly 2008, Davis has spent six days a week at the Serving Seniors Gary and Mary West Senior Wellness Center serves as a liaison to help clients access much-needed resources. Here, he shares what keeps him coming back day after day. 

Courtesy of Serving Seniors

What made you want to get involved with Serving Seniors?

I have a community outreach ministry and my grandson and I were on the streets downtown handing out sack lunches, water, hygiene products, clothes and shoes, and things like that and I noticed that most of the people I met appeared to be seniors. So the next logical step for me was to find a senior group that I could work with. I heard about Serving Seniors, and I made a few phone calls. No one really responded to me, so I showed up. They opened the door for me and now they can’t get rid of me. I found a home. I’ve met some really good people over the years. And as it turned out, I’ve been here longer than most of them. I’ve been here at the West Center ever since the doors opened. And matter of fact, I was the one who gave Gary and Mary West an award for their generous donation that made it possible to open up this center.

What do your volunteer duties entail? 

I’m in ministry, but I don’t want that to be the highlight of what I do. It’s not just a passion for serving people, it’s a calling. I like the idea of giving and serving people and trying to meet their needs. So I counsel, I oversee the serving of the lunches, and I work with the head of the volunteer group. I’m involved in different activities. Matter of fact, this coming Saturday, I’m going to take a group of seniors out sailing. I also helped start the Civic Engagement Group. It was a group of us, and there are about three members that are left from when we originally started it. Now Serving Seniors is taking it over, and my role is to work with them. I also took it a little bit further and ended up joining Aging and Independent Services and sat on that advisory board for a number of years. That led to me being elected to the California Senior Legislature. So I’ve been advocating for seniors for a very long time. They’re a vulnerable group. They worked hard and don’t always get the respect that they deserve. 

Courtesy of Serving Seniors

What do you like best about volunteering at Serving Seniors? 

The people—this is my target group right here. I don’t have to walk the streets like my grandson and I did anymore; they’re right here. I’m here every day at the West Center but Sunday. 

What’s the biggest challenge you’ve faced? 

The biggest challenge is not being able to help someone who really needs the help. But we try to find a way. I reach out to different organizations, faith-based organizations or other nonprofits, sometimes with success and a lot of times without success. There are quite a few people that are in need who are hardworking people, dedicated people who still want to provide for themselves and their family, and they’re just caught in that void.

Courtesy of Serving Seniors

Can you describe your favorite or most memorable experience while volunteering?

I was handing out clothes; I usually have a sock drive and I gave a homeless person a pair of socks. As they peeled their filthy socks off their feet, this person cried. You don’t know how important these little things are that we take for granted. It was really touching. 

Any advice for someone considering volunteering as a way to give back?

A lot of people use the term giving back, but I just say giving. When you say ‘giving back,’ that means you’re trying to repay something and you’re taking credit. But giving is a passion. It’s something that you do from your heart, not out of obligation. 

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD JULY 22, 2026

In Photos: San Diego’s Scoop Ice Cream Festival

The beloved annual festival raised a record-breaking $60,000 for Feeding San Diego

In Photos: San Diego’s Scoop Ice Cream Festival
Photos Courtesy of Scoop Ice Cream Festival

More than 6,000 ice cream lovers devoured tasty treats at this year’s Scoop Ice Cream Festival for a great cause. The event on June 28 launched an ongoing partnership with Feeding San Diego and raised $60,000, or enough to provide 120,000 meals to San Diegans facing hunger. 

See photos from the night below.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD JULY 21, 2026

12 Charitable Events to Attend in August

Here’s where to celebrate, connect, give back, and make a difference this month

12 Charitable Events to Attend in August
Courtesy of Las Patronas

August 1: Curebound Cancer Challenge 

Raise money for cancer research while you work out at the Curebound Cancer Challenge. Fundraisers will cycle along the San Diego coastline, run a 10K on the UC San Diego campus, and participate in group spin, yoga, and strength classes. 

August 1: Club Masterpiece: One Haute Havana Night

Patrons of the Prado will channel 1950s Havana at this year’s Masterpiece Gala. Club Masterpiece: One Haute Havana Night will raise money for Balboa Park cultural institutions and will include a special honor for philanthropists Joan and Irwin Jacobs. 

August 3: CaddyHack Golf Festival 

Golfers will tee off to support Boys to Men Mentoring at the CaddyHack Golf Festival. Celebrating its 10th anniversary this year, the charity golf tournament will include golf, music, food, and fun at Fairbanks Ranch Country Club. 

August 7: Music By Eras Fundraiser for TERI Campus of Life

Acclaimed San Diego musicians will join together to support TERI’s programs and services for individuals with intellectual and developmental disabilities. The Music By Eras performance at TERI’s Bornemann Theatre will feature artists Whitney Shay, Jesse Ray Smith, Lauren Leigh, and Will Stucky. 

August 8: 80th Annual Jewel Ball 

Las Patronas will recreate the magic of Venice at its 80th annual Jewel Ball. Las Patronas has spent the entire year preparing for the event, as well as raising money to support nonprofit organizations across San Diego County. 

August 14: Shelter to Soldier Be the Light Gala

Help Shelter to Soldier train rescue dogs to be psychiatric service animals for local veterans at the 14th annual Be the Light Gala aboard the USS Midway Museum. The gala will include silent and live auctions, dinner, dessert, and appearances by canine ambassadors and veteran recipients. 

August 15: Haute with Heart Fashion Show 

St. Madeline Sophie’s Center will celebrate its “hidden diamonds” at its 48th annual Haute with Heart Fashion Show. The lively event at the Hilton San Diego Bayfront will include a pre-luncheon reception, live music, a live auction, a stunning fashion show, and surprise entertainment to benefit the nonprofit’s programs for adults with intellectual and developmental disabilities.

August 15: Symphony at Salk’s Concert Under the Stars

The Bacon Brothers will perform with the San Diego Symphony at this year’s Concert Under the Stars. Now in its 30th year, Symphony at Salk supports research in areas such as cancer, Alzheimer’s, wellness, and agriculture. 

August 22: SummerFest Gala 2026

La Jolla Music Society supporters will enjoy an evening of exclusive performances at its SummerFest Gala 2026. The event at the Museum of Contemporary Art San Diego will raise money for La Jolla Music Society’s artistic, learning, and engagement programs. 

August 28: 2026 Alpha Project Golf Tournament 

Tee off to help San Diegans facing homelessness at Alpha Project’s 16th Annual Charity Golf Classic. The four-person scramble at the Rancho Bernardo Inn Golf Resort and Spa will support the Alpha Project’s housing, employment, recovery, and support services. 

August 29: Relay for Life of San Diego

Walkers will join forces to celebrate cancer survivors and remember those who lost their fight at the annual Relay for Life of San Diego. The 24-hour relay at Liberty Station NTC Park is part of a global network of similar events that raise money for the American Cancer Society. 

August 29: A Night United: Illuminating the Way

United Way of San Diego County will host its A Night United: Illuminating the Way gala at Eve, an event destination on San Diego Bay. The elegant evening will benefit UWSD’s mission to improve lives and strengthen communities across the region. 

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Matt Furman Photography

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Matt Furman Photography

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Matt Furman Photography
Matt Furman Photography

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Matt Furman Photography

Partner Content
Charitable SD JUNE 24, 2026

Luma Initiative Creates Community Through Strength & Resilience 

Inspired by her own experience, founder Elena Barbour has set out to help struggling women thrive

Luma Initiative Creates Community Through Strength & Resilience 
Courtesy of Luma Initiative

Divorce, adjusting to single motherhood or coparenting, and the unexpected adjustments that come with it can turn even the most put-together woman’s life upside down. For many, these shifts trigger a profound loss of identity as that chapter of life officially comes to an end. 

While Elena Barbour was navigating a divorce and raising two young children, other women in her circle shared similar experiences—one, a high-powered attorney, said divorce was the hardest thing she’d ever gone through. Barbour realized that women like them who’d gone through divorce, separation, or trauma needed support, but unless they qualified for low-income assistance or could pay top dollar for private services, there weren’t a lot of options. That led to the creation of the Luma Initiative, a nonprofit organization that aims to connect women with the practical resources needed to rebuild after a major life transition. The organization is currently developing its programming and plans to open to its first (already full) three-month cohort of women this fall. 

Monima Wellness Center in San Diego offering mental health services and recovery

“I consider myself a very strong, competent woman, but what I went through shook me,” Barbour says. “[There were] all these things that I did not expect, and that a lot of people looking from the outside couldn’t see necessarily. It was hard to relate. And I found that after coming out of this divorce, I needed to reshift my community a little bit because the challenges and the life stage of where I was compared to where they were now was just so different—even though I was surrounded by people, I felt very alone. 

Courtesy of Luma Initiative

“So [we’re] trying to create that sense of community in this place for women to be like, ‘All these women are going through something similar and when I talk with them, I don’t feel so alone and I can let go of some of the negative feelings I’m feeling, and I can […] start to rebuild.’”

Luma Initiative’s program will include licensed therapist-guided support groups, and support via financial literacy advisors, life coaches who specialize in career building, and family law attorneys, plus therapeutic yoga at sister business Luma Yoga. They’ll also work with other nonprofit organizations as needed to create a “one-stop, well-rounded, holistic approach to supporting women who are going through this really big transition of life,” Barbour explains.

San Diego nonprofit The Junior League of San Diego featuring volunteers holding a sign

Barbour says Luma Yoga Studio in Little Italy will serve as Luma Initiative’s physical base, transforming into a familiar community-centered home away from home where women can feel safe. She leaned into yoga and the breathwork, meditation, and mindfulness that often come with the practice to get through tough times, and carries those tools with her “off the mat.” She hopes that other women will find that same sense of nervous system regulation. She emphasizes that Luma Initiative and Luma Yoga work as an ecosystem that provides both wellness and tangible support.   

“The goal with Luma Initiative will be to help these women come back to themselves and their identity through community, and use community as a platform to rebuild,” she says. 

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD MAY 27, 2026

The Princess Project Dresses Local Prom-Goers for Success

The 24-year-old nonprofit helps teens celebrate the milestone while promoting fashion sustainability

The Princess Project Dresses Local Prom-Goers for Success
Courtesy of the Princess Project

Prom is a rite of passage for high schoolers, but a flashy new dress can cost hundreds of dollars. The Princess Project helps girls cut costs while promoting fashion sustainability. The nonprofit collects new and gently used formal dresses and accessories throughout the year, then when prom season rolls around, launches pop-up boutiques where girls can shop for their dream dress at no cost. The only criteria is they have to be a high school student who’s going to prom. 

The Princess Project started in San Francisco in 2002 with a small dress drive. The movement grew exponentially over the years, and expanded to San Diego in 2008. Today, it’s headquartered at Parkway Plaza in El Cajon and has chapters in San Francisco, Silicon Valley, and Sonoma. 

San Diego nonprofit thrift store Sharia's Closet in College Area featuring founder Shamine Linton

“We really want to celebrate teens, make them feel good about themselves, and save them some money because it costs a lot to go to prom. This is one way that we can help alleviate the cost,” says Karen Martin-Spellerberg, corporate board chairman and head of the San Diego chapter. “There’s no financial requirement to come get a dress with us because we are all about everybody being equal and having the same opportunity.” 

The experience is more than just picking out a dress, says Martin-Spellerberg. The Princess Project works to create a bubble of inclusiveness and confidence, where all shapes and sizes are celebrated, and all comments are positive.

Courtesy of the Princess Project

In the months leading up to prom season, teens can book an hour-long appointment at the Parkway Plaza location to try on dresses and accessories, which they get to keep. Volunteers act as personal shoppers, curating an experience unique to each kid. This year, the Princess Projects also brought dresses to eight library branches throughout San Diego County to reach girls who couldn’t make it to the main event. 

Because the Princess Project relies on donations, they often do not receive enough dresses in “fringe sizes” (00-2 and 14 and up), so they hold fundraising events to purchase new dresses in those specific sizes to maintain an inclusive range. Its signature $5 Dress Sale Fundraiser event will take place on May 30-31 at Parkway Plaza, where non-prom dresses (cocktail, casual, business) donated throughout the year are sold for a minimum $5 donation per dress. All proceeds from this fundraiser are used to purchase the understocked sizes. 

“We’ve got dress drop off sites throughout San Diego County and people sometimes will donate dresses that are non-prom—sometimes they’re cocktail, casual, summer, business. So, what happens is when we are done with the season, we flip our dress store and we put out all of the non-prom dresses,” says Martin-Spellerberg. “People can come shop and get as many dresses as they want and 100 percent of the proceeds go toward us purchasing dresses in the sizes we don’t have enough of.” 

The Princess Project also relies heavily on volunteers, including teen ambassadors, the latter who meet monthly, help organize the store, work outreach tables, and host a fashion show to help spread the word to their fellow students that the dresses are premium-quality and “ready to wear, beautiful and amazing.” 

“It’s all about kindness and making kids feel good about themselves,” says Martin-Spellerberg.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Partner Content JULY 21, 2026

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026

San Diego aesthetic medicine providers help you look—and feel—your best

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026
SDM-SS_ AestheticProcedures_2026

San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

Cosmetic Laser Dermatology

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

Cultivé Medical Aesthetic

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness 

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.


The “It” List

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.

Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.

Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.

Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.

Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.

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