If anyone epitomizes the importance of media in the world of food, it’s celebrichef Brian Malarkey. From Bravo’s Top Chef to some TLC show about mega-size rice krispy treats to a big-time Network gig on ABC’s The Taste this winter, Malarkey has figured out how to build an audience. Aptly, the James Beard Foundation has invited him and chefs from two of his San Diego fabric-themed restaurants to headline a swanky dinner in New York this May (in the food world, that means he’s cooking the dinner), honoring the role media plays in the industry. Break a leg, buddy!