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What to do and where to eat to celebrate the paterfamilias in your life
Rare Society
For a Father’s Day with a little adventure, Mesa Rim is offering a one-week trial for the whole family for $41 that comes with everything needed to start climbing. If Dad is feeling as one with the rock wall, sign him up for a monthlong membership within a week of the trial ending and the initiation fee will be waived. Rock on!
Date: June 15
285 Industrial Street, San Marcos
Treat your dad to an evening crash course in barbecue techniques—grilling, smoking, roasting, braising—taught by Bob the Butcher for $95 per person. A tasting is included, but extra drinks and steaks can also be purchased for this class.
Date: June 16, 6:30 p.m.– 9:00 p.m.
512 Via de la Valle, Solana Beach
Fathers Day – Westin
If watching the U.S. Open at Torrey Pines is making your dad restless for a good golf session, treat him to the golf package at The Westin Carlsbad Resort & Spa. You’ll get one round of golf per night for one person at The Crossing at Carlsbad golf course, breakfast for two at the hotel restaurant, and a discount at Stretch Lab Carlsbad. Call to book and mention The Westin Golf Package.
Date: June 18–20
5480 Grand Pacific Drive, Carlsbad
Have dad show off his sweet ride at Belmont Park, or take him there to check out the other cool cars. Spectating is free and vehicles can be registered for $25.
Date: June 20, 10 a.m.–3 p.m.
3106 Mission Boulevard, Mission Valley
Fathers Day – North Italia
Celebrate dad with a gift card to North Italia—$50 gift cards will receive a $10 bonus card and the restaurant is donating two percent of all gift card sales to FoodCorps, an organization that brings healthy food to school. If you want to take a taste of Italy home, order the Father’s Day Lasagna Bolognese Family Pack for $65, which comes with a caesar salad, parmesan garlic bread, the main meal, and tiramisu to finish.
Date: Now through June 20
3715 Caminito Court, Carmel Valley; 7055 Friars Road, Mission Valley
Harland Brewery is partnering with local golf brand TaylorMade for a one-of-a-kind U.S. Open viewing party. Grab Dad and head over to One Paseo for giveaways, signature brews, and TaylorMade merchandise throughout the weekend to get in on the fun.
Date: June 17–19
3725 Paseo Place, Carmel Valley
Treat dad to a steak dinner at Rare Society, where he can taste Executive Chef Brad Wise’s Australian wagyu tomahawk all weekend long. The dish is served with your choice of side, including truffled creamed spinach, wood-roasted sugar snap peas, and creamed summer corn.
Date: June 18–20
4130 Park Boulevard, University Heights
For the golf-loving dads out there, Barleymash has a mini golf course sponsored by Angel’s Envy Bourbon Whiskey that will be set up in the outdoor parklet next to the restaurant. So hit the ball for the chance to win some prizes while you watch a little of the U.S. Open.
Date: June 20
600 Fifth Avenue, Gaslamp Quarter
Celebrate Father’s Day with a taco toast to Dad. At City Tacos, it’s buy one, get one free all day. They’re serving up Mexicali tacos topped with arrachera, onions, poblano peppers, asadero cheese, and mashed potatoes.
Date: June 20
3028 University Avenue, North Park
For the coffee lovers, Communal Coffee is giving your dad a free drink with purchase of one. Start the morning off right with a latte, then hit up one of your favorite trails.
Date: June 20
2335 University Avenue, North Park; 2221 Fern Street, South Park
Grab a pint and your trusty ballcap because it’s game day at El Cruce+241. As luck would have it, San Diego’s beloved baseball team is playing on Father’s Day, so come celebrate with $5 pints all day long.
Date: June 20
241 Third Avenue, Chula Vista
Fathers Day – Estancia
Sundays are made for brunches, but Father’s Day is made for beer, bourbon, and barbecue. Estancia La Jolla’s signature restaurant, Mustangs and Burros, will be serving up all three between 12 p.m. and 4 p.m. on Father’s Day. The U.S. Open will be on during complimentary beer tastings.
Date: June 20
9700 North Torrey Pines Road, La Jolla
If your father loves cheesy creations as much as he loves cheesy dad jokes, then hit up Grater Grilled Cheese. For in-store orders, you can buy one and get one free all day long on Father’s Day. We recommend the lobster grilled cheese!
Date: June 20
5618 Mission Center Road, Mission Valley
Mongolian Hot Pot is teaming up with its sister restaurant, Shabu Works, to offer dads in San Diego a complimentary beer with the purchase of an entreé. Enjoy your hot pot creation and wash it down with a cold one on the big day.
Date: June 20
4718 Clairemont Mesa Boulevard, Clairemont Mesa
Whether it’s booch or beer that captures your dad’s heart, you can toast with both across the county on Father’s Day. Drop by one of Nova Easy Kombucha or Novo Brazil’s taprooms to get $2 off beer and hard kombucha. While you’re there, order a pack to go to enjoy at home.
Date: June 20
2015 Birch Road, Otay Ranch; 901 Lane Avenue, Eastlake; 4845 Newport Avenue, Ocean Beach
Cheers are in order! Dads get half off beer all day on Father’s Day at Operacaffe to pair with their Italian dishes, like Penne alla Kika, served with shrimp and Manila clams. Be sure to save room for dessert!
Date: June 20
835 Fourth Avenue, Gaslamp Quarter
Fathers Day – Puesto
Puesto is celebrating all the dads out there with a Pints for Papa special: a free pint of one of Puesto’s signature beers when you dine in. Choose from a lineup of brews from Puesto’s Mission Valley Cervecería, like Puesto Clara or Puesto Amber, and be sure to save room for tacos.
Date: June 20
789 West Harbor Drive, Embarcadero; 1026 Wall Street, La Jolla; 5010 Mission Center Road, Mission Valley
Some of the best things come in pairs, and this is no exception. Head down to the Seaport Village boardwalk to get tacos and beer at Quiero Tacos, in a collaboration with Mike Hess Brewing. Get your hands on the Mike Hess fish taco or the carnitas for a buy one, get one free promo. Pair it with a cold brew and consider your Father’s Day plans covered!
Date: June 20
879 West Harbor Drive, Embarcadero
Fathers Day – Smokey
Smokey & the Brisket is offering a Just for Dad special this Father’s Day: a chicken, sausage, brisket, or pork sandwich or a burger complete with a side and beer for $15. A voucher can also be purchased to be used at a later date this year.
Date: June 20
5465 Lake Murray Boulevard, La Mesa
Sip an $11.50 old-fashioned and dine on pork ribs this Father’s Day at Shake and Muddle. The Chula Vista spot is offering cocktails like the El Jefe, made from Maker’s 46 Bourbon, Licor 43, orange bitters, and a Demerara sugar cube to go with their Father’s Day pork ribs special.
Date: June 20
303 H Street, Chula Vista
Is Dad a grill master? The Wise Ox butcher has got him covered from tomahawk to rib eye, along with wines and local beers, to complete the backyard barbecue. Or, bring home two pounds of prime rib smoked in-house that just needs to be reheated when you’re ready to chow down.
2855 El Cajon Boulevard, North Park
Does the dad in your life have an impeccable mustache that ought to be replicated atop a gluten-free cookie? Or how about a gluten-free cookie cake that spells out “I love you, Dad”? Either way, you’ll find the perfect sweet treats for him at The Gluten Free Baking Co., offering those extra-special goodies and many more.
Date: June 20
4594 30th Street, Normal Heights
At The Delicate Squash, Shannon English is rethinking cookies, cakes, and pastries with seasonal ingredients and natural sweeteners
Midway through my phone conversation with Shannon English, owner of The Delicate Squash, I hear an alarm shrilling in her background.
“Sorry, I’ve got to pull some cookies out of the oven right now!” she apologizes. After a few beats, she picks the phone back up and laughs. “I feel like I’m bouncing around all over the place.”
After hearing her run through a list of her professions and current hobbies, I’d have to agree. English runs The Delicate Squash, a gluten- and dairy-free bakery; teaches cooking demos; pops up at farmers markets; wrote a book of poetry (Deep Water came out this month from Beyond the Veil Press); hosts a monthly open mic night; dipped her toe into ballet; recently joined a running club; volunteers at local farms; and finally, teaches at a play-based, nature-based preschool.
I’m tired just talking to her.
Surprising no one, English seems to have unlimited energy and enthusiasm for all this work, notably in education. Early childhood education is one of the most pivotal times for nurturing lifelong learning, but she also aims to educate the public on how to eat cleaner, feel better, and support your local food systems. She started The Delicate Squash in late 2023 after discovering she has a chronic illness, going through the typical standards of care and even strict elimination diets, to no avail.

“I’m not going to say I found a diet that has ‘cured’ me, but I have found that taking a more mindful approach to a lot of things, including diet, has made symptoms far more manageable for me,” she says.
Even people with dietary restrictions deserve a little treat from time to time, but she had a hard time finding anything that tasted good and made her feel good. Thus, The Delicate Squash was born.
All of her baked goods avoid gluten and dairy, and use natural sweeteners like coconut sugar or maple syrup as well as herbs, fruits, foraged flowers, and other natural flavorings. Her signature cookie, the “Delicate” cookie, is a sea salt dark chocolate cookie that’s soft, a little salty, a little sweet, and made with oatmeal to keep it gluten-free. Other crowd favorites are thumbprint jam cookies with jams made from scratch with change seasonally; breakfast pastries like orange, dark chocolate and cardamom scones; brownies; orange and black sesame banana bread; seasonal pies; and custom and seasonal cakes (currently, the late summer flavor is a dark chocolate coconut milk ganache with berry jam).
English says some people are surprised she can produce such a variety of goods with the dietary restrictions she adheres to. “A lot of feedback I get is ‘I could never do that,’” she says. But if she can do it, she assures me that anyone can. “I like to say ‘practice makes progress, not perfection.’”
Her advice? Focus more on being present than presentation, and don’t be afraid to experiment to keep things interesting. And if that doesn’t work, you can always hit her open mic night to ask for tips.
Customers can order from The Delicate Squash’s online store, check her upcoming schedule of pop-ups, or find her goods at various independent retailers around San Diego.
Escondido is getting in on the listening bar phenomenon. On September 5, musicians Mat Rakers, Kevin Capacia, and Billy Petty will open Plot Armor, a Japanese-style vinyl listening bar that Rakers says they aim to feel “curated and intelligent.”
“Currently, there are not a lot of ‘cool’ spots in Escondido,” he says. Backed by The San Diego Music And Art Company and The Escondido Music And Art Company, Plot Armor will soon offer sake, wine, beer, and soju cocktails, plus Japanese non-alcoholic options and cold brew. Eventually, they’ll add Japanese-inspired snacks, but the focus will be creating a small place (very small—the seating capacity is 20) where vinyl junkies can come listen, linger, and libate.

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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
See The Phantom of the Opera, enjoy smooth tunes at the Pacific Soul Jazz Festival, and kick off your shoes for the Julian Grape Stomp Festa
And just like that … we’ve entered the final third of 2026, where concerts, musicals—both new and old—and several special events await. This week’s live music lineup includes a Guns N’ Roses concert at Snapdragon Stadium and the two-day Pacific Soul Jazz Festival, headlined by Robert Glasper and Kenny Lattimore. For fans of musical theater, the nationwide touring production of The Phantom of the Opera will begin its two-week stay at the Civic Theatre and the world premiere production of Begin Again will debut at The Old Globe. As for other opportunities to go out, there’s the first-ever Anime San Diego convention, Amor y Magia’s bar takeover at the Fairmont Grand Del Mar, and the annual Julian Grape Stomp Festa.
JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Work for your wine in the centuries-old winemaking tradition—in the vein of “I Love Lucy”—during the 29th annual Julian Grape Stomp Festa at Menghini Winery. This Saturday from 11 a.m. to 5 p.m., guests can squish grapes, hang out in the shade and sample tastings or buy bottles and full glass pours from 11 local beverage purveyors. The festivities also include a jumper and games for kids and a Lucy Ricardo look-alike contest with a $100 grand prize. Ticket options include regular admission ($25), which comes with a wine glass and one tasting, and child admission for ages 6-20 ($8); additional tastings are $2 each.
1150 Julian Orchards Drive, Julian
Ahead of Amor y Magia’s upcoming opening in Carlsbad, from the makers of Same Same and Good Enough Cocktail Bar, enjoy a night of curated cocktails in the Lobby Lounge of the Fairmont Grand Del Mar during the Amor y Magia Bar Takeover. This Saturday at 7 p.m., guests can get a sip (or several sips) of what’s to come as bartenders Mike Mayaudon and Shawn Seaman lead a night of love and magic. No reservations are necessary for this event.
5300 Grand Del Mar Court, Del Mar
As their debut album Appetite for Destruction approaches its 40th birthday, Guns N’ Roses remain trailblazers, both for their immense popularity and enduring influence on the hard rock genre. Though the mayhem-filled excitement of a Guns N’ Roses record may be difficult to match in theory, the band’s live performances reach for the stratosphere. This Wednesday (6:25 p.m.) at Snapdragon Stadium, fans can head down to “Paradise City” with Axl Rose and company and special guests the Black Crowes. Tickets start at $49 for this concert.
2101 Stadium Way, Mission Valley
Take a trip through the genre-defying collaborations of jazz titans Dizzy Gillespie, Miles Davis and Sonny Rollins during A Night in Tunisia this Saturday (7:30 p.m.) at The Rady Shell. Named for Gillespie’s famed famed jazz standard, this concert will feature a soundtrack chock full of jazz with Afro-Cuban rhythms played by the 17-piece KSDS Orchestra, helmed by local trumpet aficionado Gilbert Castellanos. Before the main event, there will be a performance by the Young Lions Jazz Conservatory All-Stars at 6:30 p.m. Tickets range from $47-$103 for this concert.
222 Marina Park Way, Embarcadero
The House of Ukraine will kick off a weekend of free activities with Saturday’s Ukrainian Festival. The festival showcases traditional music and dance performances (2-4:30 p.m.), plus an international food court (11 a.m. to 5 p.m.), featuring Ukrainian dishes like varenyky and kovbasa, as well as classic sweets like cookies, ice cream, and cotton candy. The following morning at 9:30 a.m., there will be a free 5K run and walk, beginning and ending at the Green Flash installation by the Mission Beach boardwalk; participants are encouraged to dress in the colors of the Ukrainian flag.
Festival: 667 Pan American Road West, Balboa Park | 5K: 3450 Ocean Front Walk, Mission Beach
Spend your Labor Day weekend swaying to jazz, soul, gospel, and R&B during the Pacific Soul Jazz Festival at Epstein Family Amphitheater. This two-day event, put on annually by Mandate Project Impact and the Urban League of San Diego County, starts at noon daily, and will include a vendor village with local businesses. Audiences can expect sets from artists like violinist Karen Briggs, bassist Darryl Williams and saxophonist Mini Abair in addition to headliners Robert Glasper (Saturday) and Kenny Lattimore (Sunday). Single-day tickets range from $40-$250.
9500 Gilman Drive, La Jolla
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Joe Dreamz built a local following by asking strangers about their ambitions and turning their answers into songs
People remember the first time they see Joe Dreamz.
Mine was a mile into the 2023 Carlsbad Half Marathon. He was standing on a speaker in the middle of the course, singing: “Hey you with the shoes, are you living Joe Dreamz?” Clearly not. I’m running uphill at 7 in the morning, I thought.
Months later, walking out of The Rady Shell, there he was again—parting the crowd of concertleavers Moses and the Red Sea style, singing the same song: “Hey you with the purse, are you living Joe Dreamz?”
Who’s this man at every public spectacle, singing metaphysical questions in a hand-altered, color-coordinating suit that would make James Brown proud and standing on a Soundboks speaker with a microphone and tip bucket?
A few years ago, San Carlos–born, El Cajon–based Joe Dreamz wasn’t exactly living Joe Dreamz—making $5 footlongs at Subway, dealing with croissant coworkers at Costco’s bakery, and selling life insurance. After he got let go from the life insurance gig and his car broke down in the middle of a 2020 road trip in Seattle, he used his emergency savings to buy a microphone and a speaker; a self-taught musician, he pulled from the only skillset he knew to monetize. He’d set up at Seattle’s Pier 55 and ask people what their dreams were. Then, for $5, create a freestyle rap to commemorate (and hopefully activate) those dreams.
“The goal is that someone listens to a Joe Dreamz song, and they don’t have to wait until metaphorically their car breaks down before they chase their dreams,” he says.

A chance encounter with an airport worker led to a free flight back to San Diego, and Joe Dreamz came home “transformed,” he says. He started busking at the Mission Beach boardwalk, Kate Sessions Park, outside Gaslamp bars; then Padres games, farmers markets, marathons. He also hit the mic outside of Coachella this year (“Joe-chella,” he says).
It’s not a get-viral-quick gimmick; people’s lives are changing. One fan finished writing her book after a dose of Joe Dreamzpiration. Another named his own daughter Joy Dreams.
Now, he’s working on the upstart “Tell Me Your Dream” podcast and DREAM Week in local schools, where each day represents a step toward achievement (D is destination day, R is reason day…). He doesn’t want inspiration to reach you only after hearing a song or watching a video: He believes in this message so much that he literally got DREAM tattooed onto his forehead.
“It’s on my face, so people have no choice [but to see it],” he says. “I’m a local celebrity here, so everywhere I go, people ask me for pictures. In every selfie, the message goes along for the ride too.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Earlier this year, Fit quietly dropped "athletic" from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
There’s a version of San Diego that lives in two extremes. On one side, the 5 a.m. crowd: biohackers, marathoners, people who’ve already logged a cold plunge before your alarm goes off. On the other, the after-dark crowd, the ones chasing sunset happy hours and late dinners with friends. Everyone seems to be either optimizing or unwinding, and most of us feel like we’re failing at both.
Fit, San Diego’s reigning Best Gym for the third year running, has built its entire identity around erasing that divide.
Walk into one of Fit’s three San Diego locations on a Tuesday afternoon and the lines blur fast. Someone’s mid-set on the squat rack. Someone else has a laptop open at a café table a few feet away, half-working, half-people-watching. A group is trading plans for the weekend’s event by the recovery lounge. Nobody’s in a rush to leave.
“We’re not competing for the same people,” says Emily Waybright, Public Relations Manager at Fit, addressing the arrival of a national luxury gym chain in San Diego this year. “We don’t really feel like we’re in the gym category. It’s this unique thing.”
That unique thing has a name now. Earlier this year, Fit quietly dropped “athletic” from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
It’s a small wording change with a bigger idea behind it. Fit was never built around escaping the workday. It was built around the people who genuinely like what they do, and who want workouts, work, and friendships to happen in the same place instead of three separate ones. Because sometimes red light therapy with a stranger turns into weekend plans.
Fit’s philosophy traces back to its founder, who started the brand nearly two decades ago after failing to find a gym he actually wanted to belong to. He looked instead to the old-school country club, where people came for a shared interest and stayed for the community. His version was made for a younger generation, minus the golf, plus the loud music.
Which makes it a little ironic that the very award putting Fit back in the spotlight this year is Best Gym.
What does the best traditional gym look like when the definition of a gym is becoming less traditional? It’s a fair question, and Fit’s answer is that the fitness industry itself is shifting. The 45-minutes-in, 45-minutes-out model is giving way to something closer to a genuine third space, the kind of role the office and the bar used to play before remote work and changing nightlife habits rearranged how people spend their time
For Fit, community isn’t a marketing add-on to fitness. It’s the through-line. Members aren’t just paying for a treadmill; they’re paying for an entire day of social wellness that’s built on performance, recovery, connection, and a plan for the next event on the calendar. That’s a much harder membership to walk away from.
Ambition and ease aren’t opposites here, they exist side by side, where passion and play share the same morning. On September 12, Fit is hosting Sol, a full day wellness festival at Fit Social. The morning focuses on wellness classes and vendors and then the evening is a full party with multiple DJ sets and an open bar. Think of it as a kick-off to locals’ summer in San Diego.
Ready to see what a social wellness club actually looks like? Visit fitclubs.com, or follow along at @thefitclubs on Instagram.
After a blind taste test, these four desserts came out on top—see the winners here
Basque grandmothers have not been making it for centuries. If you’re a millennial, there’s a strong possibility you’re older than the dessert itself. Yet somehow in less than 40 years, the Basque cheesecake—a half-pudding, half-cake creation with a top that looks like a mistake—managed to ooze its way onto menus all over the world.
It became the undisputed dessert star of San Diego’s restaurant world this year. So we invited 19 of the top restaurants, pastry chefs, and bakers to bring their best to the San Diego Magazine office for a blind taste test to find the best in the city.
First, a little history and context.
In 1987, after failing to find a job as an electrician, Santiago Rivera started working as a bartender at his parents’ unassuming pintxo bar La Viña, in San Sebastián, Spain. He was a naturally curious, self-taught cook who spent his free time testing recipes, tinkering with ingredients, and tweaking techniques.
So when it came to the cheesecake—which hadn’t changed much since its invention (a rudimentary version was served at the first Olympics in Greece 4,000 years ago, and the modern New York version in 1872)—he got radical with it.
He removed the crust (partly just to speed up the process because time is money for a small business). Without the crumbly crust, the experience was far creamier, less granulated. Then he cranked the oven to 400 degrees, nearly 100 degrees hotter than the normal baking temperature.
The result? The top became deeply caramelized, almost burnt, while leaving the center luxuriously soft and loosely set. The restaurant became a legend because of this breakthrough in the dairy arts, and his father never let him stop making it after that.
Now, 67 years after the restaurant’s opening, La Viña stands out for the unceasing line spilling onto the street, and the remarkable amount of curd cultists standing nearby, hovering over cream-smeared plastic containers. It’s the kind of scene that makes you stop and think: What the hell are they eating?
Now, the blind tasting. To keep things fair, the contenders were divided into four categories: Restaurant Traditional, Restaurant Flavored, Bakery Traditional, and Bakery Flavored. (It’s a tad unfair to pit a baker who specializes in the one glorious thing against a restaurant that cooks dozens of things.) Each entry was served blind and judged on texture, flavor, and number of vaguely inappropriate food moans.
The logistics were chaotic, to say the least. Our fridge—not a walk-in, sadly—was packed to the brim. Each cake was sliced, secretly labeled, and shuffled onto plates while the team gathered in the conference room. The whole shebang was not in any way sponsored by Lactaid, despite our various attempts to convince them of this ripe marketing opportunity.
The judging became gloriously unhinged. We heard it all, from “I don’t care how the cheesecake gets in my mouth, it just needs to happen,” and “Is it supposed to be this jiggly?” to “Kind of a baby throw-up situation,” “Straight cheese,” and “I’m getting vague socks there.”
But four Basque cheesecakes stood out among the rest, earning themselves the title of Best Burnt Basque Cheesecake in San Diego.

A restaurant for the people. Rosarito native chef Juan González and Megan Strom are the ideal married couple to be running a farm-to-table joint. She’s been a farmer for decades, selling top-notch produce to some of the best restaurants in California—which is how the two met. A couple years ago, she started working at the small organic farm in Valley Center run by Mike Reeske, who had spent decades breeding the perfect heirloom beans for SoCal’s climate. He recently retired, and gifted those strains to Strom—who grows them (and other crops) for their tiny Escondido taco/burrito shop specializing in guisados (Mexican stews).
A Basque cheesecake in a taco shop? You bet. Juan’s got family roots in Spain and has cooked in Spanish kitchens.
Mesa Agricola’s winning Basque is by far the most “burnt” of all contenders—so much so that an Instagram follower declared it a mistake. But as Chef Juan notes, there’s an art to hitting the sweet spot where “the bitterness of the char balances the richness and sweetness without turning it into ‘chicharrón.’” Plus, char is a core charm of Baja cooking. It’s the perfect Basque for the people who prefer setting their campfire marshmallows fully on fire.

With red leather booths and a retro steakhouse vibe, Moe’s in Mission Beach is a good cheat day destination. The menu is flavor maximalism—dry-aged steaks, housemade pastas, brown liquors, and sides like the lobster truffle mac ’n’ cheese. Pastry chef Eli Peralta (whom some might remember as the creator of The Patio on Lamont’s “Twisted Elvis”—a peanut butter-banana brûlée stunner) brings that same intensity to the dessert menu.
Baked at sister restaurant Molly’s (6 feet away), his Basque is served on a bed of caramel with walnut brittle and a dollop of whipped cream, an indulgent recipe that converted the pastry chef himself. “I wasn’t crazy about cheesecakes,” Eli admits. “Then I started making different flavors, and I started to like them.” He’s not the only convert: During our blind tasting, one judge likened the cake to crème brûlée, concluding, “I don’t even like crème brûlée, but I like this.”

Every creative pursuit starts with a muse—and Lada Sadovnyk’s has been the Basque cheesecake for years. In Ukraine, she baked them for friends and family gatherings, never imagining she would one day build an entire bakery around them in the US. “When we moved to San Diego,” she explains, “I kept thinking, ‘What can I do? What do I really love to do?’”
The answer is pretty fantastic.
After obsessing over proportion and techniques, chasing that molten center and deeply caramelized top, what began as an online recipe evolved into something entirely of her own.
She moved from her home kitchen to a rented commercial kitchen close to Sports Arena. The orders kept coming, and so did the pressure. “At one point, I was thinking about divorcing my husband,” she says with a laugh (while sitting next to him). The grind paid off: Today, Muse Cheesecakes bakes roughly 1,200 cheesecakes a month and is planning to open its first brick-and-mortar home in Pacific Beach.
For our competition, the expectations met reality. Muse has made a quick name in San Diego as the Basque to beat. In a blind taste test, there’s no bias, no reputational shine to sway a room. The response on reveal: “Oh, of course.”

Husband-and-wife duo Alex and Anastasia Kiperband pulled off the number of failures (and then some) that are required of any search for the best recipe. After adjusting baking temps, sugar rations, and experimenting with different brands of cream cheese and heavy cream—they finally landed on something worthy of a business license.
“When we started this business in America, we were really nervous,” Anastasia says, co-owner of Bite Cheesecakes & Bakery.
Once they won over those first customers, their confidence grew enough to start tinkering. When Dubai chocolate took social media by storm, they developed their own version, making the pistachio paste from scratch before layering the buttery kataifi pastry beneath a glossy chocolate shell to create its signature Dubai Chocolate Basque Cheesecake.
“In a lot of situations, we’re converting cheesecake haters to cheesecake lovers,” they say. “That’s probably the best feedback that we get.”
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
Live Nation is turning the historic Wonder Bread Building into a 4,000-capacity concert hall designed to bring more touring acts to the city
Imagine being the song continuously getting skipped on the playlist. Not because no one wants to hear you, but because you never quite fit the moment. For years, San Diego has been that song on the touring circuit. Artists who have outgrown intimate clubs but aren’t yet filling arenas and stadiums have often passed us by, heading north to venues better suited to the size of their show. San Diego wasn’t missing the audience, it was missing the room.
That’s all about to change.
On August 17, Live Nation Entertainment announced plans to transform the historic Wonder Bread Building, which it purchased in June for $16.8 million, into a 4,000-capacity indoor venue slated to open in fall 2028. The new space will host music acts as well as private, corporate, and community events.
Currently, San Diego’s concert landscape jumps quickly from intimate clubs like the Casbah, Winston’s, and Belly Up to larger theaters, amphitheaters, arenas, and stadiums. What’s largely missing—particularly downtown—is a modern indoor room built specifically for roughly 4,000 concertgoers. This leaves a gap in mid-size venues for touring acts that land stages like the Hollywood Palladium or Boston’s MGM Music Hall at Fenway.
“We are filling a void in the market,” says John Schalk, Live Nation’s Vice President, San Diego Market. “There are other venues in town, but this […] building is just something that doesn’t currently exist.” Although SDSU’s Cal Coast Credit Union Amphitheater serves the 4,000-capacity range, its outdoor, fixed-seating arrangement isn’t as versatile as the proposed Live Nation project.
Located at 171 14th Street, just a six-minute walk from Petco Park, the building carries a century of history. Architect Eugene Hoffman designed it in 1924, a year after completing the Barcelona Apartment Hotel in Bankers Hill. The landmark brick building served as a bakery and warehouse for the Southern California Baking Company before Continental Baking Company, producers of Wonder Bread, took over in the 1950s and operated there through 1988 continued at the site until 2007.
In the early 2000s, Bob and Gay Sinclair, the couple behind a portfolio of East Village properties, purchased the building. After Bob—the founder of Pannikin Coffee & Tea—died in 2011, Gay sold much of their real estate portfolio but held onto the Wonder Bread Building. Mission Brewing eventually took over the space, where it operated for more than a decade before announcing its 2026 departure.
Now, the building is preparing for another reinvention. Live Nation plans to preserve the historic bakery’s four exterior walls, red brick façade, grain silo, barrel-vaulted trusses, and skylights as part of its next chapter.
Live Nation isn’t looking to erase its history but to celebrate it, allowing the building’s past to give the new venue some soul. “It’s really important for us that we maintain the integrity and the history of that building,” Schalk says. “There will be new construction and design elements as we go through the process to create the concert venue, but we’re working really hard to preserve it.”
Blueprint Studio, Live Nation’s in-house design and development group, and Gensler, the architecture firm behind San Diego International Airport Terminal 1 and Snapdragon Stadium, will be heading the project. The plan is to design the ground-floor space as an open, general-admission area with a premium level above with 600-plus fixed seats, in addition to box and suite sections. There will also be an additional structure built on top of the historical portion of the building (the four original walls that house the lobby) called the Vinyl Room—a Japanese-inspired hi-fi listening VIP lounge serving elevated food options.
One of the most reassuring aspects of the project is the focus on the concertgoer’s experience—specifically the “pet peeves” we all know too well: long bathroom lines, cramped exits, obstructed views. According to Schalk, one of the best things about building upon the existing structure is having the ability to consider potential obstacles and tackle them before construction begins. “I’d say we are ‘purpose building’ the entirety of the project for a music venue,” says Gensler lead project architect Garrett van Leeuwen. “As part of our design process, we do an in-depth sightline analysis to make sure that sightlines are optimized from every point and seat within the venue.”
Circulation design is also being implemented to ease traffic flow, alongside acoustic optimization and a transformative outdoor beautification effort. According to van Leeuwen, this “public realm space” will grow the existing 14-foot sidewalk to a 32-foot sidewalk complete with plazas and landscaping.
“This venue is for the fans. For the music lovers,” Schalk explains. The vision is intimate: “I want a fan to walk up to that building, see that red brick facade, grab their ticket from the box office, go into the lobby and see some of the history that will present itself… and feel like you entered a home.” Schalk also expressed a “keen interest in making sure that we work with the local artists, the local bands, the local musicians in town.” It’s a project that recognizes San Diego as a growing market that is hungry and ready to see a vibrant arts and culture community thrive.
According to an analysis by Oxford Economics analysis shared by Live Nation, the venue is projected to deliver a significant boost to the local economy, generating approximately $97 million in annual economic impact and supporting 660 jobs. This also includes welcoming 316,000 fans each year—with 126,000 traveling from outside the San Diego metro area—and driving $53 million in local spending at nearby restaurants, hotels, and retail establishments.
Considering its proximity to other major event spaces and overall busy urban areas, traffic and parking may be a concern, especially on nights of overlapping events. But in those cases, Schalk said they would work together on communication efforts; parking availability; and staggering start, end, and loading times; as well as providing easy access to designated rideshare areas. With transit stations nearby (the closest one being a 4-minute walk at 12th & Imperial), public transportation is another great option for enjoying your night out.
There are still two years of design, construction, and plenty of logistics between now and opening night. But the bigger promise of the Wonder Bread Building is simple: San Diego finally gets a venue built for the artists who have historically passed it by. After years of getting skipped on the touring playlist, the city may finally be getting its turn on repeat.
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
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