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Food & Drink DECEMBER 16, 2020

Restaurants Are Being Pit Against One Another in the Shutdown

Increasing pressure from “protestaurants” makes it a no-win situation

Restaurants Are Being Pit Against One Another in the Shutdown

A few days back I got a text from Aaron Browning, who owns Flying Pig Pub & Kitchen in Oceanside with her husband, Roddy. It was a screenshot of a Facebook post. The poster praised the approximately 30 restaurants in North County who are refusing the statewide order to close outdoor dining for three weeks (possibly longer).

“That’s the way it’s done,” the post said. “Awesome.”

Not surprising. Many have been vocal about their opposition to shutting down local businesses. Pandemic life in Southern California is a delicate and increasingly wobbly balance between public health and economic survival, and the decibel level on both sides has risen.

Flying Pig / Aaron Browning

Aaron Browning, owner of Flying Pig Pub & Kitchen

This part, though, shocked Browning a little: “To those you [sic] that wilfully close and complain… you own it now.”

The person was blaming restaurant owners—like Aaron and Roddy—who are complying with the order, shaming them for not joining the protest.

“It’s crazy because it’s dividing us,” Browning explains. “We didn’t used to be divided in this. I got a message from another restaurant owner saying she’s getting so much pressure [from other restaurateurs].”

As if restaurants didn’t have it bad enough, now they’ve begun turning on one another. It’s the ultimate no-win situation. If an owner refuses to shut down, they face fines and legal ramifications and public shame. If they comply with the order, they’re seen as sheeple who are abandoning their fellow restaurant owners.

It’s deepening the economic divide, too. “The other day I drove by [a restaurant that’s complying with the order] and saw the owner sitting alone at the bar with his head in his hands,” she says. “Then I turned the corner and saw [a restaurant that’s defying the order] was jam-packed. I can’t tell you how many times I’ve cried this week.”

I called Browning and we talked through the impossible a bit:

 

Troy Johnson: What’s your take on the shutdown of outdoor dining?

Aaron Browning: I’m not way right, or way left. I guess I’m just old-school. They told us to do A, so we’re supposed to do A. For ten years, we’ve done everything that we’ve been told to do as business owners. Now we’re told to do it for safety reasons, so we’re going to do it. We may not agree 100 percent, but we do it.

 

The not-agreeing comes from a lack of evidence that outdoor dining causes the spread?

Exactly. There are no numbers about people getting sick from socially distanced outdoor dining. The best reason I’ve heard is someone who posted on Facebook that the shutdown has nothing to do with the business. It has to do with keeping people home. But if that’s the case, look at the big-box stores. There’s a line to get into Costco. I can go to Wal-Mart and stand indoors next to 30 people for ten minutes because they only have two checkers. That’s more dangerous than someone sitting in a parking lot at a picnic table. I’ve said from the beginning, I feel like everything they’ve thrown at us has been arbitrary. They have a fishbowl with a bunch of pieces of paper in it and they just pull something out and enforce it or ban it. But we’re not going to rock the boat. Do I think it’s kind of bullshit? Of course I do. But I do it.

 

And you’re getting pressure to defy the order?

The peer pressure is crazy. It’s a mob mentality: “If we all do it, they can’t possibly punish us all.” One of my really good regulars put this whole rant on Instagram and if any restaurants want his business, they won’t comply. You would not believe how many people send messages saying, “You guys need to just open and we’ll come eat—this is ridiculous!” My view is, “Well, okay, you guys are my regulars, why don’t you just come and get food to go?” I feel bad for all these restaurant owners who spent $10,000 to put up those tents and now they have to close. We sold $900 last night. Any businessperson would say, “Close your doors.” Do we want to use our life savings? No. But we will.

 

So you’re getting it from every direction.

Every direction. The people who feel strongly call you sheeple if you close. One of my really good friends went to [a place that’s staying open] and his social media post had the tag #freedomlunch. I wasn’t mad. I was just, like, “Really?”

 

 

But others support you complying?

Yeah. I have a lot of regulars who are terrified. I have one who was picking up dinner and there were too many people picking up food at the same time—so her husband hid in the car. They like what we’re doing. We’re a husband-and-wife business. We can’t afford to piss people off. We can’t afford to lose any guests. My daughter’s teacher said she wouldn’t step foot in a restaurant that has decided to stay open.

 

How do you feel about the restaurants refusing to comply?

I mean, part of me is all for it. You do you, boo. But what happens if some 25-year-old goes home to their grandma and god forbid she dies and they trace it back to the restaurant? Everybody keeps saying, “Don’t judge the people who are staying open,” but I’m annoyed. You guys are going to ruin it for the rest of us who are following the rules. And why do you want to make such a big spectacle about it? Why go to all the news stations and do the social media? There are a lot of components I don’t think these restaurants are paying attention to. And who are these lawyers telling these people nothing bad is going to happen to them? That any fine they get will just be swept under the rug? I don’t know if that’s true. I would think that somebody from the [Department of Alcoholic Beverage Control] is going to get pissed off and makes examples of people. Now your $80,000 liquor license is gone; how is your business going to survive? We can’t afford to lose our liquor license.

 

What if you knew you’d have to close forever tomorrow? Would you open in protest?

No. We’d say fuck it and we’d close and hibernate until it’s over. Even now, we’ll have people order to go and ask if they can just sit on the patio and eat it. And we’ll say, “Well, no, you can’t.” There is a part of me that doesn’t want to see my business die. Part of me wants to say, “Yeah, you can sit in my parking lot.” But, no, I can’t.

  

Flying Pig / Patio

The outdoor patio setup at Flying Pig Pub & Kitchen

 

So how are you adapting?

We’re making pickled onions and jars of pickled vegetables to sell as stocking stuffers. I made cookies for the first time in 47 years last night and I was like, “Hey, maybe we can sell these!” Roddy said, “Honey, how much money do you think we’re gonna get for a damn cookie?” At the end of the day, it is what it is. If I gotta become a real estate agent, then that’s what I do. In the meantime, I’ll just pickle some shallots for your stocking. It’s down to “How much profit can I get out of this onion?”

 

And while you’re launching a pickled vegetable stocking stuffer side hustle, the ones defying the order are making money.

I know [a restaurant here in Oceanside that’s defying the order] is up in sales 30 percent compared to pre-COVID. People say they’re doing it for their staff—but at that point, are you really?

 

In light of the rift between the protesting restaurants and those that are complying—are we still at the point where this has brought the community together?

Yeah. It’s wild how we’ve come together to keep these businesses alive. These small businesses are still open because people are being good and buying trinkets from the local trinket store. It’s also crazy how innovative we’ve all become. Look at Campfire. Their food is not designed to go into a box. So in order to stay open they became a barbecue joint where people walk up and get their brisket to go. They completely changed their concept. Nine months of this stuff has really taught us how to change and adapt and do more with less.

Kitchen workers from Flying Pig Pub & Kitchen

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

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Beer MARCH 23, 2026

Koakai Brewing Poised to Bring Japanese Influence to Local Beer Scene

Award-winning brewer and North County native Mike Aubuchon’s long-awaited brewery set to open this April

Koakai Brewing Poised to Bring Japanese Influence to Local Beer Scene
Courtesy of Koakai Brewing

Mike and AJ Aubuchon share one very important trait: Patience. The Aubuchons are the husband-and-wife team behind Koakai Brewing Company, a brewery that’s been in the works for roughly two years. Like many other food and drink businesses, they’ve faced delay after delay after delay. Lesser people would have given up—or at least seemed a lot more annoyed about it. I wouldn’t blame them one bit.

But the excitement in AJ’s voice is palpable. It’s like the night before Christmas for the duo, whose patience is about to pay off. Koakai is finally slated to open in Oceanside in mid- to late-April next to the Aubuchons’ other business, Kyoto Japanese Market

Courtesy of Koakai Brewing

A North County native, Mike started his beer career in the bottle shop at Pizza Port Carlsbad before becoming a cellarman, then assistant brewer at the chain’s Ocean Beach shop. When the Carlsbad brewhouse needed a head brewer, he went back to his hometown and started racking up hardware at competitions like The Great American Beer Festival, where he won bronze in 2015, silver in 2017, and gold in 2020. He stayed for a little over 10 years before helping launch brewing operations at Heritage BBQ & Beer Co., now Hill Street Brewing.

Originally from Kyoto, Japan, AJ worked in restaurants from her teens until she moved to Oceanside to attend MiraCosta College. She also worked alongside Mike at Pizza Port, bartending, learning about craft beer, and making connections with other people in the industry—relationships they plan to bring into their operations through collaborative brews. 

“Koakai” has a double meaning: “warrior for the sea” in Hawaiian and “a little red” in Japanese. “My maiden name in Japanese is Kaiho and that means ‘saving the ocean,’” AJ explains, adding that when she first met Mike, a lifelong ocean lover, he was working as a professional surfboard shaper. “Also, my husband has a lot of Irish in his heritage, so our kids—we have four children—they all have a kind of reddish tint in their hair… so it kind of means heritage and family.”

Courtesy of Koakai Brewing

Koakai’s inaugural lineup will feature a flagship Japanese lager, German schwarzbier, West Coast IPA, hoppy pilsner, Mexican lager, XPA, and a few collaborations like a West Coast IPA with RahrBSG, a craft malt supplier, and yet another IPA made with specialty hops, this one a collab with Cannonball Creek Brewing Company from Colorado. They’ll likely add more drinks later, such as a house seltzer, and dry Irish stouts on nitro, and even feature some imported Japanese sake. 

Patrons will be able to pick up food—items like onigiri, Japanese-style sandwiches, bento boxes, and sushi—from Kyoto Japanese Market next door. The brewery’s kitchen will offer fresh sushi as well as its signature blend of Japanese, Hawaiian, and Central Texas-style barbecue, similar to what the market currently serves on weekends (think sticky ribs, charcoal-grilled steaks, and yakitori-style chicken). Some of the dishes are based on AJ’s childhood favorites, like hambagu, a Japanese hamburger steak.

“It’s almost like a hamburger patty, but it’s more like meatloaf,” she explains. “It has a lot of different ingredients, caramelized onions, ginger, garlic, bread crumbs, and eggs.”

A lot—and I mean a lot—has changed in the craft beer world since the Aubuchons entered the scene, and they know it’s not an easy landscape for them right now. But they’ve both been around the beer block a time or two. They’re ready. “It’s our time to show people what we’ve learned and what we can do,” says AJ.

Koakai Brewing Company opens at 559 Greenbrier Drive, Suite B, in Oceanside in mid- to late April 2026.

Photo Credit: Elodie Bost

San Diego Restaurant News & Food Events

Beth’s Bites

  • Lilo made huge headlines when the Carlsbad restaurant by John Resnick and chef Eric Bost earned a Michelin star less than two months after opening, but its next milestone takes place on Friday, April 17. To celebrate the first anniversary of opening its doors, chefs Travis Swikard (Callie, Fleurette), Tara Monsod (Animae, Le Coq), and Jason McLeod (Ironside Fish & Oyster) will join Bost for a one- night-only collaborative dinner with courses from each chef (the menu will be announced later, but I feel pretty safe predicting it’ll be world-class). Reservations are open now and will likely go quickly. 
  • In Tagalog, “kain tayo!” means “let’s eat!” That’s exactly what I plan to do on Saturday, April 11, at Fall Brewing’s Miramar location during the Kain Tayo Fiesta, a Filipino festival with food vendors like Luna’s Lunpias, Snoice, All Things Ube, and more. Diners will also enjoy artists, live music, DJs, retail vendors, dance exhibitions, and even live tattooing. The free and family-friendly event starts at noon, and if you happen to have some new or gently used skate gear hanging around your house, bring it along. The festival coordinators are putting together a box to send to skaters in the Philippines so they can keep shredding.
  • The Busalacchi family has been a San Diego institution since Joe Busalacchi opened Casanova’s Pizza in La Mesa in 1984. Since then, the Sicilian dynasty has only expanded its reach across the city’s dining scene, operating joints like Café Zucchero, Barbusa, Nonna, and Lala. This year, the family’s restaurant group will celebrate 40 years of pizza, pasta, and Peronis. The family that cooks together stays together, so it seems, so congrats to the whole Busalacchi fam—and here’s to another 40 years.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink MARCH 23, 2026

Oceanside’s Kettle On Coast Reimagines the Coffee Shop Model

Chef David Lay’s menu for Kettle On Coast is a unique and ambitious concept for the former Petite Madeline space

Oceanside’s Kettle On Coast Reimagines the Coffee Shop Model
Photo Credit: Sydney Ellis

Givino Rossini knows there are already a lot of great specialty coffee shops in San Diego. He likes to think he runs two of them already: Kettle On Grand in Escondido and Kettle On Main in Fallbrook. But rather than open another conventional coffee shop—with a few fun pastries and community events like DJ nights—he decided to kick it up a notch for his third location in Oceanside, Kettle On Coast.

“This is going to lean a lot more restaurant than fast-casual coffee shop,” he explains. The space, which housed Petite Madeline Bakery until March 15, comes with a full kitchen—something the first two Kettle Ons don’t have. And the menu won’t be typical coastal California avocado toasts and acai bowls. Chef David Lay, who’s worked at restaurants like the Michelin Bib Gourmand Kettner Exchange as chef de cuisine and at Juniper & Ivy as chef de partie, is spearheading the kitchen, developing to-go breakfast and lunch menu along with a pastry and coffee program. 

Photo Credit: @mmmunchies.sandiego

“I describe the food as rooted in African diasporic flavors and traditions, with influences from the Mediterranean and the Levant [the land bridge between Africa and Eurasia]. The opening menu is really meant to be an introduction to some of those ingredients, spices, and techniques in a way that feels approachable,” Lay explains. “But the long term vision is to continue exploring African culinary traditions more deeply as the menu evolves.”

The opening menu includes items like French toast with a cinnamon sugar crust, Moroccan tres leches, and crème fraîche; miso cheddar grits with a sunny-side-up egg, berbere (an Egyptian spice blend), and chives; Aleppo fried chicken with chermoula (a North African sauce and marinade somewhat similar to chimichurri), tahini, preserved lemon relish, and herbs; and a grilled mochi with honey, berbere, and crème fraîche for dessert. Guests will order at the counter and either take their food to go or have it delivered to their table. 

Courtesy of Fox Point Farms

Kettle On Coast will soft-open in early April, initially rolling out between nine and 15 of Lay’s menu items and ramping it up from there. Rossini expects to have everything in place for a grand opening in early summer and hopes to introduce the same sort of community-specific events to Oceanside as he has in Escondido and Fallbrook. 

“Each location has its own unique kind of concept and energy around that space,” he says. “We kind of tailor each space to what we feel is missing or what’s needed in that community.” In Escondido, it’s been events like skate competitions, while Fallbrook has put on poetry readings. But in Oceanside, the future is yet to be written.

Kettle On Coast will soft-open at 223 N. Coast Hwy. in Oceanside in April 2026. Initial operating hours will be Monday through Friday, 7 a.m. to 2 p.m., and Saturday and Sunday, 7:30 a.m. to 2:30 p.m.

Courtesy of Boba Religion

San Diego Restaurant News & Food Events

First-Gen Boba Shop Celebrates One Year in Kearny Mesa

I only got really into boba tea in the last couple of years, but once you go full “QQ,” you never go back. For those unfamiliar with the concept, QQ is a Taiwanese term referring to the springy, chewy texture of elastic-y foods that seem to bounce against your teeth—things like fish balls, tendon, or boba pearls. It’s not everyone’s cup of tea (pun intended), but if it’s yours, tons of tea shops have sprung up around San Diego to satisfy a wide range of flavor cravings, from classic milk tea to out-there options like matcha-mango with cheese foam and popping pearls.

If you’re not sure where to start, Boba Religion in Convoy District is celebrating its one-year anniversary on March 21-22, giving patrons a chance to try the shop’s Vietnamese-sourced tea, coffee, matcha, and other specialty drinks with a buy-one, get-one-free promotion on Saturday and buy-one, get-one-half-off on Sunday. So, whether you’re a QQ fan already or QQ-curious, this weekend might be a good time to give the squishy, fun to chew pearls a try. 

Courtesy of Garibaldi

Beth’s Bites

  • In all my travels, I haven’t yet made it to the Adriatic shores of Croatia. So when I saw Garibaldi at the InterContinental San Diego is highlighting the Land of a Thousand Islands for its next monthly Mediterranean dinner series, I decided to take a peek at the menu. From Friday, March 20, through Sunday, March 22, executive chef Franck Tasic and his team have put together a menu of interesting coastal items like salata od rajčice (a Croatian tomato salad), fuži s tartufima (homemade Istrian fuži pasta), and knedle sa šljivama (plum dumplings) for dessert, with an optional Croatian wine pairing available. Sign me up for a sail through the Adriatic!
  • An’s Gelato has ranked No.1 on national and local ice cream lists since USA Today named it the best ice cream shop in the United States two years in a row—something we San Diegans already knew, of course. The creative creamery now operates locations in North Park on Adams Avenue (I don’t dare say Normal Heights, lest angry readers correct me in a huff), Del Mar, Ocean Beach, and Petco Park. This summer, An’s will come to Oceanside at the Top Gun house. The iconic Queen Anne cottage—at the Mission Pacific Beach Resort next to Valle—housed the hand-pie shop High Pie from 2022 through 2025, and if I had to guess, the high-traffic location will be home to the popular scoop shop for quite a few years to come. 
  • Padres opening day is right around the corner—Thursday, March 26, to be exact—and there’s no shortage of parties around town to kick off the season. Close to the ballpark, the rooftop at Margaritaville Hotel San Diego Gaslamp Quarter will start rocking at 3 p.m. with a DJ and drink specials, or fans can grab a $18 beer and a shot at The Blind Burro just northwest of Petco. And for a little pre-season excitement, stop by Harland Brewing in Scripps Ranch on Tuesday, March 24, for a free meet-and-greet with the Padres’ Jake Cronenworth from 5 p.m. to 7 p.m. While you’re waiting in line—because you know there will be a line to meet #9—try the Crone Zone, Harland’s collaborative brew with the popular infielder. I’ve had it (more than once…), and it gets my drinks expert stamp of approval.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink MARCH 13, 2026

North County Bier Garden Brings Its Encinitas Roots To Oceanside  

Bier Garden Encinitas debuts its second spot just steps from the pier

North County Bier Garden Brings Its Encinitas Roots To Oceanside  
Courtesy of Bier Garden San Diego

After 13 years of serving only-in-San Diego favorites like a Cardiff Crack sando and cocktails like a bacon-cheddar vodka-infused Bloody Mary mixed with housemade tomato juice—Bier Garden Encinitas is ready to take their show on the road. They’ll open a second location in downtown Oceanside on Monday, March 16.

Owner David Creviston is hardly the first to eyeball the coastal North County city as a food and drink destination. Key & Cleaver, Odie’s Pizza, Merenda, and 24 Suns have all either recently opened or are on the cusp of opening in Oceanside, and Bier Garden’s location just steps from local institutions like one Michelin-starred Valle and Craft Coast (who, hilariously, is reverse-migrating to open their own new location in Encinitas).

“I think the culture of our new restaurant is going to fit incredibly well here,” he says. North County vibes tend to be chill, but still lean on a bit of a higher-end side. Creviston says he wants to offer a laid-back type of place where you can bring a date just as easily as your grandparents, but still get a great cocktail and food. 

Courtesy of Bier Garden San Diego

The food and drink menus will look very similar to Encinitas—short rib nachos, Baja fish tacos, and the signature Cheeseburger 101, plus 24 taps of craft beer, craft cocktails, and a slightly bigger wine list. (“We have a bigger wine cabinet,” he explains.) They’ll also be able to try a few new specials like a bulgogi bowl and lake trout to see how they hit with guests. 

With March Madness coming up quickly, Creviston says he hopes to be a destination for viewing parties and other future sporting events. “We’ve structured the bar to be an indoor-outdoor patio bar, similar to Encinitas,” he explains. The Oceanside spot will have a total of 16 TVs—not to become a dedicated sports bar, per se, but to at least be a destination for people who want to catch a game and some grub that goes beyond a pile of soggy tots. 

Bier Garden Oceanside opens at 201 N. Cleveland Street, Oceanside on Monday, March 16. Hours will be Sunday through Thursday, 11 a.m. to 10 p.m., and Friday through Saturday, 11 a.m. to 11 p.m.

Courtesy of Mike’s Red Tacos

San Diego Restaurant News & Food Events

Mike’s Red Tacos Goes National

Who doesn’t love a San Diego success story? Rubio’s may have been the first local taco chain to make it big, but Mike’s Red Tacos has made a huge run in the hand-held taco land. Originally launched as a food truck only a few years ago (and quickly getting named one of the top places to eat by Yelp in 2023), the birria-based chain currently only has three locations in San Diego (Point Loma, Clairemont Mesa, and the newest in Mira Mesa). Now, it’s going the massive franchise route, according to the San Diego Union-Tribune, Mike’s fans can expect to see 200-plus new locations across the country over the next couple of years.

Photo Credit: Mandie Geller

Beth’s Bites

  • Lately, there have been a lot of changes with the Puesto group. We said goodbye to the awesome but poor-locationed Roma Norte, hello to Puesto Taco Bar, and are patiently awaiting Ikaria, a new Eastern Mediterranean concept coming later this year. Now there’s a new executive chef at the helm of Marisi. Kaitlyn Smith, most recently the chef de cuisine at Wildland in Carlsbad, is in command of the impeccably designed Italian eatery in the heart of downtown La Jolla. It sounds like the heart of the menu will remain the same (still making all the pasta from scratch, of course), but expect a few tweaks to the entrees and antipasti menu. 
  • Pi Day is (nearly) upon us and I’d be remiss to avoid mentioning Pop Pie Co.’s 9th annual Pi Day celebration—this year with three different collaborative pies with local chefs. Chef Tara Monsod from Animae and Le Coq is bringing a pie inspired by tinola, a traditional Filipino chicken soup typically made with ginger, garlic, and fish sauce, with hers folded with Yukon potatoes, green papaya, spinach and green onion. The Friendly taps in next with Rob Striker’s take on the eatery’s signature dirty flat top cheeseburger with grilled beef, butter braised onions, American cheese, garlic aioli, and banana peppers wrapped in an all-butter crust. (As the first Pi Day without The Friendly founder Brandon Zanavich, this one feels particularly significant). Finally, Matt Lyons from Tribute Pizza brings it home with his You Knew This Was Coming Pizza Pie with mozzarella, Bianco DiNapoli crushed tomatoes, pickled jalapeños, red onion, smoked cheddar, and an everything bagel crust. All of these will be available at each Pop Pie location on Saturday, March 14 until sold out and yes, as is tradition, the first 20 guests at each location will also get a free slice of sweet pie. 

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S JULY 17, 2026

NOW CFO: Specialized Financial Solutions for San Diego Businesses

NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses

NOW CFO: Specialized Financial Solutions for San Diego Businesses

Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in. 

For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement. 

NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business. 

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.” 

With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them. 

“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block. 

And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.

Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.” 

“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.” 

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Food & Drink MARCH 12, 2026

Incoming: Copper Kings Burgers Heads Home To Oceanside

Plus, new sushi opening in Point Loma, a local chef gets Italy’s highest award, and more San Diego food news

Incoming: Copper Kings Burgers Heads Home To Oceanside
Courtesy of Copper Kings Burgers

Whenever I write a “Best Of” roundup, it inevitably triggers an immediate onslaught of “yOu FoRgOt So AnD sO” comments (ransom note grammar intentional). 

But I’m an adult. I can admit I may have made a teeny-tiny oversight when compiling last year’s list of great burgers in San Diego and neglecting to mention Copper Kings Burgers. You readers knew it when you voted them runners-up for “Best Burger” in 2025’s Best Restaurants issue. I humbly accept 10 seconds of well-deserved scorn… starting now.

… all done? Thank you. 

San Diego restaurant Big Jim's Roast Beef in Pacific Beach featuring their Super Beef sandwich

Now that we’ve established Copper Kings Burgers does indeed slap, I have more good news. The North County–based burger joint that believes “life’s too short for crappy burgers” is opening a second location in Oceanside at the end of April.

Founders Jonathan Petr and Dermot Owens originally came up with Copper Kings with their partners Brittany Howlett (head of baking) and Korey Kaczur (catering sales manager), initially hoping to open a whiskey bar and burger joint. But when the pandemic hit, Petr realized no one in their right mind was going to invest in a new restaurant while the world was shut down.

Petr operated a food truck before in Los Angeles around 2012, so he and Owens decided to first go mobile to get some brand recognition. Since bars and breweries had to serve food to stay open, “we became a hot commodity,” he says. In a few years, they got popular enough to need a bigger trailer, then a second trailer, and opened their flagship brick-and-mortar in San Marcos in 2023

Courtesy of Copper Kings Burgers

Thanks to Owens’ Irish heritage and die-hard Arsenal fandom, the San Marcos spot has been a destination for football (soccer) fans—showing European Premier and Champion League games. He says they plan to do the same in Oceanside with Guinness game-day specials and early morning watch parties. With the new location’s bigger size (about twice the capacity of San Marcos, with a private dining space and outdoor patio), it’ll act as both a second restaurant location and central kitchen, cranking out baked goods like their signature Japanese milk buns for the burgers. 

Oceanside’s menu will mirror San Marcos, but with a few more items thanks to the extra space, like a fried chicken plate and seasonal pasta. “We have so much more capabilities over there to do so many more fun things we were talking about doing,” says Petr, like new weekend pastries and breakfast sandwiches, a supper club, and more. “The sky’s the limit for what we’re trying to do. We’re just excited to do it.”

Even though Copper Kings #2 isn’t open yet, Petr says they’re always open to opportunities for new locations—maybe Cardiff, maybe somewhere else nearby, but most likely still in North County. “It’s the hope, the goal, the dream,” he says. “We’re always keeping our eye out.”

Copper Kings Burgers soft opens at 326 N. Horne Street in Oceanside at the end of April. Initial operating hours will be Sunday through Thursday, 11 a.m. to 10 p.m., and Friday through Saturday, 11 a.m. to midnight. 

Courtesy of Ponzu Sushi

San Diego Restaurant News & Food Events

Palm Springs Sushi Darling Ponzu Sushi Opening in Liberty Station

I don’t usually think of Palm Springs as a “sushi destination,” but based on Ponzu Sushi’s reputation, maybe I should. The cocktail bar and sushi spot first opened near the Forever Marilyn Monroe statue in July 2024, and things must have gone gangbusters since, because the team decided to open the next location right here in San Diego—Liberty Station, to be precise.

“We chose San Diego for our second location because we personally love the city and visit often,” says Ponzu founder, Nat Tangkitsombat. “It’s a place we’ve always enjoyed spending time in, and we felt it would be a great community to introduce our style of modern Japanese fusion—upscale but still approachable.”

That could also be the description of Liberty Station, so good fit. If all goes well with construction, permits, and luck, Ponzu should open in late summer, bringing along yellowtail carpaccio, seared salmon belly, and more tasty faves from the cold waters of the Pacific.

Photo Credit: Matt Furman

Beth’s Bites

  • Chef Accursio Lota (Dora, Cori Trattoria Pastificio) earned the rare Tre Forchette (Three Forks) distinction from Gambero Rosso this year (basically, Michelin for Italy). It’s a huge deal for the accomplished chef—only 34 restaurants outside of Italy (and just 11 in the United States) nabbed the honor. Cori also earned Due Bottiglie (Two Bottles) for its top-notch wine program. If you aren’t convinced yet that San Diego restaurants continue to be on the up and up, you need to open your eyes—or better yet, your mouth. 
  • Even stars need facelifts sometimes—perhaps especially those who wish to keep shining brightly. Addison by William Bradley turns 20 this year. In restaurant years, that’s a pretty good time for a refresh. Starting April 1, the three Michelin-starred restaurant will close for seven weeks to bring in new tables and chairs, paint and lights, and even develop part of the bar into a champagne lounge. Afterwards, the team will celebrate the 20-year milestone with some yet-to-be-announced chef dinners.
  • Since its First Look, Fleurette has already caused a frenzy among foodies (say that 10 times fast) and is still racking up reservations faster than summer camp slots at the San Diego Zoo. (All you parents out there feel the pain, I know.) But chef Travis Swikard’s first baby, Callie, still might be the best restaurant in San Diego, and has a full slate of excellent events lined up for your palate pleasure. On Thursday, March 26, the ongoing chef series “Flavors of the Sun” welcomes chef José Luis Hinostroza of ARCA from Tulum, named in both the 50 Best Restaurants and the 50 Best Bars lists for 2025, as well as the 2026 Michelin Guide. It’ll be a five-course, seafood-centric family style feast (with an optional cocktail pairing), and $5 from every ticket will go directly to Feeding San Diego. Reservations are open now, but won’t last long. 

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink NOVEMBER 11, 2025

Key & Cleaver Brings Local Grass-Fed Burgers To Oceanside

The under-the-radar burger spot in City Heights will open their second location this December

Key & Cleaver Brings Local Grass-Fed Burgers To Oceanside
Courtesy of Key and Cleaver

When Jennipher Hager and Chris Dainty opened Key & Cleaver in 2023, they had one goal in mind: great, locally-sourced food and drinks at affordable prices. They kept their word. Their beef comes from Perennial Pastures Ranch in Santa Ysabel, all craft beer and burger buns are made in San Diego, and most of their spirits are local. Even their location in City Heights is local.

“We live two blocks from it,” laughs Dainty. 

Burgers from San Diego restaurant Rocky's Crown Pub in Pacific Beach

But come December, they’ll expand to another corner of the county, opening a second Key & Cleaver in the former Breakwater Brewing location in Oceanside. O’side beckoned for a couple of reasons—yes, the north county city’s food scene is booming with new pizza joints, a Michelin star at Valle, and a wildly ambitious Chinese concept from ex-Addison chefs—but also because they needed a second location to be able to survive at all.

“It’s gotten to a point where we need to expand if we’re going to keep this thing going,” says Dainty, pointing to factors like the city of San Diego’s necessary, but disruptive street repairs to University Avenue that took over a year longer than expected. He estimates the construction cost them 40 percent of their business, but with a solid concept in hand, they knew it was more a matter of when they could find another spot they could afford rather than if they should grow.

“We don’t have huge resources like a lot of other restaurant companies do,” he says. But what Dainty and Hager do have are decades of experience in the hospitality industry between the two of them. Plus, the Oceanside space came at the right time in the right place for the right price with the right amount of potential customers. “You have a thousand hotel rooms in walking distance,” he says. “How do you say no to that?”

Thanksgiving Dinner in San Diego 2025 featuring a special holiday meal at the Catamaran Resort in Mission Bay

Everything will feel pretty much the same as the original Key & Cleaver space in terms of the burger-centric menu and casual vibe, but on one floor rather than two as in City Heights. Most of the spot faces the 101 with rolling garage door windows, and a side outdoor patio along Seagaze Drive adds a bit of an ocean view.

“Our biggest thing is everybody is welcome and it’s always going to be comfortable,” Hager promises. 

But the other biggest thing is that the burger is still going to be top-notch. “I truly believe we have the best burger in San Diego,” says Dainty. “And I’ll stand by that.”

Key & Cleaver Oceanside opens December 2025 at 101 N. Coast Highway, Suite C140.

Food and wine from San Diego restaurant Cellar Hand in Hillcrest where the Orchard to Table event will be held
Photo Credit: Kimberly Motos

San Diego Restaurant News & Food Events

Join Beth & Local Cider Makers For A Night of Cider Celebration At Cellar Hand

Yes, it’s a bit of shameless self-promotion, but only because I’m on an endless quest to convince all of you that cider is the future. And I can prove my theory on Saturday, November 15 at Cellar Hand in Hillcrest, when I’ll join four of San Diego’s best cider makers—Serpentine Cider, Calico Cidery, Raging Cider & Mead, and Oddish Wine—for Orchard to Table, a one-night flight of ciders paired with special selections by executive chef Ashley McBrady. Grab a flight of four for $20 and see why we’re all so passionate about these pome fruits. (Editor’s note: You can buy Beth’s book she wrote on cider here).

Beth’s Bites

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content JULY 10, 2026

Health & Wellness Summer 2026

It’s a Self-Care Summer. Because your best self is our favorite self.

Health & Wellness Summer 2026

If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.

Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.

Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Tommy Bahama Miramonte Resort & Spa

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.

The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.

At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.

Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.

Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

Healcove Chiropractic

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.

This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.

There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point. 

Juice Holler

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.

We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.

Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

Everwell Acupuncture

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.

Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.

Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.

At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.

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