Ready to know more about San Diego?

Subscribe
Food & Drink OCTOBER 10, 2019

Shop like a Tastemaker: Mariel Cuervo’s Stylish Must-Haves

The boss babe, who works on both sides of the border, shares 10 of her favorite things

Shop like a Tastemaker: Mariel Cuervo’s Stylish Must-Haves

Age: 31

Neighborhood: Tijuana and Mission Valley

Current Job: Entrepreneur

Background: A boss babe through and through, Cuervo’s had her feet on both sides of the border for as long as she can remember. She grew up in Tijuana and calls San Diego home today, while her entrepreneurial pursuits are based in Baja. The first of those was her “side hustle,” LMNTEE, an online T-shirt shop that offers custom embroidery. After that took off, she left her marketing 9-to-5 to take Tijuana’s Estación Federal collective by storm. She and her husband founded Nativo Coffee Community there—and its pour-over to-go product, Fastdrip—as well as Cereus Bar just this year. Next up: Opening Nativo in SD. How does she do it all and still look fresh? She thanks her binational upbringing. “I’ve incorporated the relaxed Cali vibe with the more stylish influence we get from my Mexican background.” Muy bien!

Fashion Philosophy: “Wear what makes you not only look good but feel good. I stick to timeless styles as opposed to following trends.”

Personal Style: “I call it elevated basic. My go-to uniform is a white tee, pair of jeans, leather jacket, and booties. Make it simple, but significant.”

Her Picks:

Shop like a Tastemaker: Mariel Cuervo's Stylish Must-Haves

Mariel Cuervo tastemaker picks

“I love essential oils, and this Vitruvi Stone Diffuser, with its matte shell, is a chic way to scent up your office or bedroom. I usually go for uplifting citrus scents in the morning and calming lavender and mint to wind down in the evenings.” $119 for the diffuser, $13–$18 for the oil

Shop like a Tastemaker: Mariel Cuervo's Stylish Must-Haves

Mariel Cuervo tastemaker picks

“My friend started Parpala Jewelry in San Diego a couple years ago, and now it’s everywhere. The Claria Necklace instantly dresses up an outfit and adds some edge.” $120, Downtown (appointments only at showroom)

Shop like a Tastemaker: Mariel Cuervo's Stylish Must-Haves

Mariel Cuervo tastemaker picks

“I’m an Aēsop cult follower. Their Reverence Aromatique Hand Wash is something I always have in my bathroom. Your guests, too, will appreciate the gesture (and smell).” $39, Fashion Valley and UTC

Shop like a Tastemaker: Mariel Cuervo's Stylish Must-Haves

Shop like a Tastemaker: Mariel Cuervo’s Stylish Must-Haves

“Everyone should read and practice The Daily Stoic by Ryan Holiday. It puts me in the right mentality to tackle the negative and difficult situations that life throws at you. We can’t control the things around us, but we can control how we react to them.” $25, Run for Cover, Ocean Beach; Warwick’s, La Jolla

Shop like a Tastemaker: Mariel Cuervo's Stylish Must-Haves

Shop like a Tastemaker: Mariel Cuervo’s Stylish Must-Haves

“After always looking for the perfect white tee, I decided to make my own! LMNTEE’s custom women’s tee in the crewneck fit is my favorite. I love anything customizable, so I added my initials in red to my own.” $50

Shop like a Tastemaker: Mariel Cuervo's Stylish Must-Haves

Shop like a Tastemaker: Mariel Cuervo’s Stylish Must-Haves

“Everybody needs a good black leather jacket. AllSaints’ Balfern Leather Biker Jacket is an investment piece that will stand the test of time and trends.” $498, Fashion Valley

Shop like a Tastemaker: Mariel Cuervo's Stylish Must-Haves

Shop like a Tastemaker: Mariel Cuervo’s Stylish Must-Haves

Moon Juice’s Beauty Shroom Exfoliating Acid Potion is the best alternative to Biologique Recherche’s Lotion P50… at a fraction of the price.” $39, Sephora

Shop like a Tastemaker: Mariel Cuervo's Stylish Must-Haves

Shop like a Tastemaker: Mariel Cuervo’s Stylish Must-Haves

“This Australian staple, Lucas’ Papaw Ointment, is that product that fixes everything—chapped lips, mosquito bites, cuticles, rashes, and small cuts. I have one in my office, my bag, and my toiletry case.” $6, Target

Shop like a Tastemaker: Mariel Cuervo's Stylish Must-Haves

Shop like a Tastemaker: Mariel Cuervo’s Stylish Must-Haves

Boy Smells’ Kush candle smells of floral, with a hint of amber and suede, and also looks cool.” $32

Shop like a Tastemaker: Mariel Cuervo's Stylish Must-Haves

Shop like a Tastemaker: Mariel Cuervo’s Stylish Must-Haves

“I’m going on my second pair of Superga Platform Sneakers—that’s how much I wear them! They’re perfect for jeans and a tee or with a flowy dress, plus super comfortable.” $80

Shop like a Tastemaker: Mariel Cuervo’s Stylish Must-Haves

Subscribe to our newsletters

Select Options

By subscribing you confirm that you agree with our Terms and Conditions and Privacy Policy.

Charitable SD AUGUST 19, 2026

13 Charitable Events to Attend in September 

Here’s where to celebrate, connect, give back, and make a difference this month

13 Charitable Events to Attend in September 
Courtesy of Del Mar Wine & Food Festival

September 4: Margaritaville Hotel San Diego Gaslamp Quarter Day of Service

Margaritaville Hotel San Diego Gaslamp Quarter will honor the legacy of the late Jimmy Buffet with a fundraiser for the San Diego Music Foundation. Its Day of Service at its rooftop bar will feature a performance by The Buffett Band, a travel and experience themed silent auction, and interactive entertainment. 

September 5: McAlister Institute Walk for Sobriety

Hundreds of San Diegans will gather at NTC Park at Liberty Station for the McAlister Institute’s 14th Annual Walk for Sobriety. In addition to the walk, the event will include a resource fair with more than 35 nonprofits, healthcare providers, and community organizations that are part of a network of support for those in recovery. 

September 12: Drew Brees Celebrity Pickleball Event

Celebrities, athletes, and other notable names will face off for a great cause at the Drew Brees Celebrity Pickleball Event at the Barnes Tennis Center. The friendly competition, part of the Del Mar Wine + Food Festival, will benefit Feeding San Diego. 

September 14: Promises2Kids Dream On Concert Gala 

Foreigner will take the stage to benefit Promises2Kids at its Dream On Concert Gala at a private home in La Jolla. Proceeds from the exclusive event will help Promises2Kids create a brighter future for local foster kids. 

September 17: Lucky Duck Foundation 2026 Showcase Soirée

The Lucky Duck Foundation will host its annual Showcase Soirée at the Estancia La Jolla Hotel & Spa. Proceeds from the event will support the nonprofit’s mission to prevent and alleviate the suffering of homelessness throughout San Diego County. 

September 17: Emilio Nares Foundation Harvest for Hope

Show your support for families of local children with life-threatening diseases at the Emilio Nares Foundation’s Harvest for Hope at the Fairmont Grand Del Mar. Funds raised will benefit programs like Ride With Emilio, which provides no-cost transportation for families seeking medical treatment, and Healing Through Nature activities for kids in recent cancer remission. 

September 18: Girl Scouts San Diego Urban Campout 2026

To celebrate the 50th anniversary of Girl Scouts San Diego’s Camp Winacka, the organization will host a nostalgic evening under the stars. This year’s Urban Campout: Ignite the Possibilities at Girl Scouts San Diego’s Balboa Campus will feature camp-inspired cuisine, cocktails, and activities. 

September 19: Boys and Girls Clubs of Greater San Diego’s An Evening of Changing Lives

The Boys and Girls Clubs of Greater San Diego will celebrate its impact on local youth at its 13th annual An Evening of Changing Lives. Proceeds from the gala at the Marriott Marquis San Diego Marina support programs that promote academic success, character development, and healthy lifestyles.

September 19: Youth Tennis San Diego Annual Gala 

Youth Tennis San Diego will honor the sport’s American icons at its annual gala at the Barnes Tennis Center. An Evening Celebrating Tennis Heritage & Legends will help the nonprofit make tennis accessible to all youth in San Diego, regardless of background or skill level. 

September 19: Serving Seniors Sunshine Gala 

Serving Seniors will produce a Jukebox Broadway-style show for its highly anticipated Sunshine Gala. The evening at the Hilton San Diego/Del Mar will support Serving Seniors’ compassionate and life-changing services for seniors in need throughout San Diego. 

September 26: Doors of Change 2026 Concert of Hope

Tom Petty Tribute Band, PettyBreakers, will take the stage at the Doors of Change 2026 Concert of Hope at the California Center for the Arts in Escondido. This year, the nonprofit will celebrate its 25th year of transforming the lives of unhoused youth. 

September 26: Boys to Men Mentoring 100 Wave Challenge

Boys to Men Mentoring will celebrate 30 years of service this year at its annual 100 Wave Challenge. The annual surf-a-thon event welcomes hundreds of surfers who attempt to catch 100 waves in one day and raise $1,000 or more to support Boys to Men Mentoring.

September 26: The Party in the Park

The San Diego Automotive Museum will host The Party in the Park to raise money for the museum and programs that equip youth for careers in the automotive industry. The Roaring 20s-themed event at the Balboa Park institution will feature live jazz and an exhibit of 1920s automobiles. 

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Food & Drink AUGUST 18, 2026

Fish Guts’ Pablo Becker Is Betting Bigger on Barrio Logan

The city's fish taco hero is opening Concrete Cowboy across the street, plus a home-cooked Mexican sandwich spot

Fish Guts’ Pablo Becker Is Betting Bigger on Barrio Logan
Courtesy of Fish Guts | Photo Credit: Adam Martinez

You have to be crazy or a genius to name a restaurant Fish Guts. You have to be even crazier to open a restaurant that holds maybe two dozen people at a time—if you don’t mind elbowing one other while scarfing down some of the best fish tacos in San Diego.

And yes, “best” is a relative term. But in Fish Guts’ case, it’s for real—and that’s saying something in a town literally world-famous for fish tacos

Ever since Pablo Becker opened up his diminutive eatery in 2023 at the corner of Logan Avenue and Sampson Street in Barrio Logan, Fish Guts has been named one of the city’s best new restaurants in 2023, Critic’s Pick for the best fish tacos in San Diego in 2024, 2025 and 2026, as well as readers’ top pick in 2024. It’s like if Rubio’s married into the royal family. 

Most of his ingredients come straight from the cold waters of the Pacific Ocean, which happens to be down the street. His de espada (blackened swordfish) taco is the stuff of legend. He’s kept Fish Guts operating at an elite level, which tends to happen when you work for five years in Chicago under chef Richard Sandoval (who, by chance, is also his cousin) and open an ahead-of-its-time high-end modern Mexican restaurant in East Village (El Vitral Restaurant & Tequileria, 2009-2013). 

Now Becker is branching out again, opening two new concepts in Barrio Logan this fall. 

The first will be upstairs from Fish Guts, which at one point was destined to become an intimate omakase counter. Santo Poco will be a lunch-only sandwich shop, offering takeout and delivery (no dine-in), and the sandwiches will be a little Mexican, a little French, a little Italian, a little from Chicago, a little from New York. Basically, a bunch of different styles all on really, really good bread. 

“There’s probably going to be a Cuban-style sandwich in there with a touch of Mexican, some cold cut Italians, too, putting my touch on them,” he says. “That’s what I feel like is my style of cooking.” 

Things will be traditional, but inventive. Like his fish & chips taco at Fish Guts: two classic dishes, one killer mash-up. There will also be a hat tip to the late, great Anthony Bourdain, a sandwich called the Antonio Bourdain. 

The second will be across the street from Fish Guts in the former Lia’s Lumpia space. Concrete Cowboy will be a taco-driven joint on the same wavelength as Fish Guts (keep it simple, keep it special), but featuring land animals rather than sea brethren. Think tacos made with duck confit, ribeye, pork belly, skirt steak. 

The inspiration behind Concrete Cowboy comes from Becker’s father, a lifelong Western obsessive, despite growing up in Mexico City’s urban metropolis. “He always liked that cowboy life, that vibe,” he says. “I always say ‘Dad, you just grew up in the wrong city.”

He’s aiming to open Santo Poco in October and Concrete Cowboy in November. Neither require massive renovations, and while the former Lia’s Lumpia space will keep the cabin-esque aesthetic, he’s creating more of an adobe-style exterior and an interior lined with Western-themed wallpaper and taxidermied animals. He’ll also tweak the bar layout to move from a fast-casual feel to full service. 

Local designer Dane Danner is designing both spaces and visual direction for menu layouts, logos, and packaging, going for low-key, but high on vibes. Once Concrete Cowboy opens, Fish Guts will temporarily close to remodel the space to switch its white palette for a warmer feel, plus introducing a refreshed menu featuring some new tacos and other items. 

Could another Fish Guts be on the way somewhere else in San Diego? Not likely, says Becker. “Fish Guts is cool, “ he says. “I feel once you start branching out, it’s more forced, not as organic.” So for now, count on Becker staying in the neighborhood. 

Santo Poco opens for lunch daily October 2026, 2222 Logan Avenue (above Fish Guts). Concrete Cowboy opens Tuesday through Sunday for lunch and dinner November 2026, 2219 Logan Avenue.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Music AUGUST 18, 2026

18 Things to Do in San Diego This Weekend: August 18-23

See Jeff Goldblum in concert, observe the region’s Changing Terrain, and hit the coast for the return of Chula Vista HarborFest

18 Things to Do in San Diego This Weekend: August 18-23
Courtesy of Chula Vista HarborFest

From Chula Vista to Oceanside, and several locales in between, this weekend’s festival boom is centered on films, jazz, maritime adventures, and much more. Starting with the single-day outings, literary lovers can peruse the KPBS San Diego Book Festival and fans of aquatic-themed fun can check out the first Chula Vista HarborFest in seven years. Then, there’s the two-day cultural festivals, with SamaFest’s celebration of Filipino performing arts and the San Diego Ho’olaule’a Hawaiian Festival, a showcase for Pacific Islander traditions. Finally, jazz aficionados can salute to Miles Davis at the first-ever California Coast Jazz Festival, cinephiles can screen global queer cinema at San Diego LGBTQ Film Festival, and women’s sports will take center stage and conquer waves at the Super Girl Surf Festival.

JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Food & Drink Events in San Diego This Weekend

Taste of Art: Warhol at His Best at Oceanside Museum of Art

August 20

For the August workshop in its monthly Taste of Art series, the Oceanside Museum of Art is focusing on the bright and bold Pop artwork of Andy Warhol. This Thursday from 5:30-7:30 p.m. during Warhol at His Best, artists of all skill levels are invited to eat, drink, socialize, and paint colorful portraits in the style of Warhol’s most famous pieces, such as his depictions of Elvis Presley, Marilyn Monroe and Mao Zedong. Food, drinks, and supplies will be provided. Tickets are $65 for adults and $50 for OMA members.

704 Pier View Way, Oceanside

Surf Night Sessions at Temaki Bar 

August 20

Enjoy a night of surf cinema, giveaways, specialty cocktails, and more during the return of Surf Night Sessions, hosted by Encinitas’ own Rose Machado. This Thursday from 7-9 p.m., guests can purchase $7 martinis, along with specialty margaritas, old fashioneds, and shots infused with Solento Tequila Blanco. Plus, a portion of every purchase of a Rodeo Flip handroll ($12), which comes with albacore, mango, gobo, yuzu kosho, and crispy onions, will go towards the Rob Machado Foundation and the Surfrider Foundation.

575 South Coast Highway 101, Encinitas

Courtesy of Super Girl Surf Festival

Concerts & Festivals in San Diego This Weekend

311 and Dirty Heads at North Island Credit Union Amphitheatre

August 19

Reggae rock bands 311 and Dirty Heads are purveyors of free-flowing music, perfect for coastal drives and upbeat summertime soundtracks. Though 311’s Omaha, Nebraska origins don’t quite align with Dirty Heads’ Huntington Beach roots, both bands operate on a similar sonic wavelength. This Wednesday (5:30 p.m.), bands’ co-headlining tour will head to North Island Credit Union Amphitheatre, where they’ll be joined by Midwest rap duo Atmosphere and ROME, former frontman of Sublime with Rome. Tickets start at $24 for this concert. 

2050 Entertainment Circle, Chula Vista

San Diego LGBTQ Film Festival

August 20-23

Catch short films, features, and special events during FilmOut San Diego’s 26th annual LGBTQ Film Festival, held primarily at the Museum of Photographic Arts. The festivities begin Thursday (7 p.m.) with Test and an after party, and close Sunday (7:30 p.m.) with Bookends and a champagne and dessert reception. This year’s lineup of LGBTQ+ cinema also includes intriguing documentaries on the legacy of Cruising, the activism of the Sisters of Perpetual Indulgence, and the 1990 murder of Billy London. Ticket options include passes for individual screenings ($18) opening night ($70), closing night ($39) and complete festival access ($190). 

1649 El Prado, Balboa Park

Super Girl Surf Festival

August 21-23

Surfing is the centerpiece of the free Super Girl Surf Festival, but it’s only one part of the three-day schedule at Oceanside Pier. This Friday (9 a.m. to 7:30 p.m.), Saturday (8 a.m. to 8 p.m.) and Sunday, partake in wellness classes, roam the festival village, enjoy performances from the likes of B.O.B., Iration and Hippie Sabotage, and watch women’s longboard and WSL shortboard surfers compete on the water. But the sports don’t stop there, with competitions for female skaters, lifeguards, BMX riders, swimmers, volleyball players and more. Concert pre-registration is no longer available, but VIP options (starting at $135) are still on sale.

300 The Stand North, Oceanside

California Coast Jazz Festival

August 21-23

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Studio S AUGUST 10, 2026

The Secret to a Home That Feels Just Right

Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.

The Secret to a Home That Feels Just Right
Courtesy of ASID

A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.

It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.

For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

Courtesy of ASID

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”

ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.

Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?

ASID’s answer: start with one hour.

ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

Courtesy of ASID

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”

Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.

“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”

Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.

Partner Content
Food & Drink AUGUST 16, 2026

Madison on Park Temporarily Closing Next Month

The University Heights eatery will close September 7 for a multi-month renovation and rebrand

Madison on Park Temporarily Closing Next Month
Courtesy of Madison on Park

Ten years ago, restaurant design centered around sleek minimalism. Fonts lacked serifs, clean lines dominated, and any manufacturer that made globe-shaped chandeliers must have made an absolute killing.

Things have changed since then, and Jeff Fink says it’s time for Madison on Park to glow up. On September 7, Madison will temporarily close its doors for a top-to-bottom renovation of the space and concept. Fink hopes to reopen this fall ahead of the busy holiday season, with a new look he calls moody mid-century maximalism. 

“We have to take into consideration what’s going on culturally,” he says. When Madison first opened, TikTok wasn’t a thing in the U.S. and craft cocktails felt relatively cutting-edge. Today, he sees a resurgence in the vintage look, handmade goods, and low-to-no ABV drinks dominating menus everywhere. 

Courtesy of Madison on Park | Photo Credit: Andy McRory

Fink and his partner Matt Sieve have already dabbled with that sort of motif at Sonny’s Pizza, their Brooklyn-inspired joint around the corner. Fully half of the cocktail menu is made up of spritzes, mocktails, and Negronis. Madison 2.0 will take it further.

The new concept doesn’t have a name yet—Fink says they have to feel out the vibes as they make progress with the design. “The name comes when you see it appear,” he says. But he has a few design elements in mind: things like more artwork and more uplighting. “Not cluttered and overstuffed… I want to keep it intimate, sexy, and immersive.”

Madison rightly earned its rep as one of the best-dressed eateries in San Diego, nabbing an Orchid Award for interior design its first year. The returning designers Anna and David Sindelar originally transformed the space from weird padded walls and fake greenery at Lei Lounge into a mid-century modern wonderland, complete with a signature arched ceiling and geometric patterns aplenty. Michelin-recognized chef Mario Cassineri (Ciccia Osteria, Bice Ristorante) built a menu heavy on Mediterranean flavors mixed with California classics. 

The new menu shouldn’t feel completely jarring, but will take cues from Fink’s recent travels in Spain with his family. Expect shareable plates with lighter ingredients. “Americans eat way too much, and our portions are way too big,” he says. “I like the idea of smaller plates, healthier plates, and being creative… I’d rather see 15 items on the menu that are all less than $20 so that I can try different ones.” Bar manager Danny Kuehner will continue developing craft cocktails and mocktails for the new venture, as well as curating a selection of wine from Europe and locally. 

Courtesy of Madison on Park | Photo Credit: Haley Hill

This isn’t the only project on their plate. Besides running Sonny’s in University Heights and Madi in Normal Heights, later this fall, Fink and Sieve will also open Josie’s, a modern all-day, Midwestern-style diner inspired by Sieve’s Minnesota roots. Like all their restaurants, it’ll hold a special part of their families’ legacies—something Fink hopes people feel as soon as they enter.

“You walk into Sonny’s, you’re like ‘Oh, Jeff’s at home,’” Fink laughs. “[Josies’] will be ‘Matt’s at home.’” The next version of Madison? We’ll have to wait and see. 

Madison on Park will temporarily close on September 7 until October (barring any unexpected delays). Keep up with the newest updates on Madison’s Instagram.


Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 14, 2026

A New Cinnamon Roll Obsession is Baking in South Bay

Sinner Buns is building a following for its slow-made, seriously gooey weekend treats

A New Cinnamon Roll Obsession is Baking in South Bay
Courtesy of Sinner Buns

When I was pregnant, my food craving was singular and intense. If I didn’t eat at least one thing doused in cinnamon every day (ideally, more than one), I was—to put it gently—a complete monster. 

Since then, my obsession has tempered somewhat. But cinnamon buns still perch high on my top treats list, so I’m always on the lookout for the next great place to indulge. IMO, The Huddle in Mission Hills’ mondo cinnamon roll remains top-tier, but after eyeing the ooey, gooey goodies from Sinner Buns, we might have a contender. 

Originally from Ukraine, Daria Nadar had already done everything one can do at a bakery—business operations, wholesale contracts, actually baking, you name it—so during the pandemic, she started dabbling with perfecting her cinnamon rolls. After she got a couple fans over social media, she threw her first pop-up to see how they’d be received. She sold out.

After a few false starts with a couple storefronts and business deals, Nadar officially launched Sinner Buns in October 2025 with her partner Filipe Pazi. After making it through an unexpectedly hectic season stuffed with holiday orders, the team closed temporarily to get everything in line and reopened this April. Business has remained in full swing ever since. 

There are only so many ingredients in a cinnamon roll, but “the process is what makes it special,” she says, adding they use fresh yeast rather than powder and a 48-hour process for each batch of brioche dough made to order. (Thus the need for pre-orders.) Customers can preorder until Thursday each week for pickup Friday, Saturday, or Sunday from Sinner Buns’ ghost kitchen at 780 Hollister Street, just east of Imperial Beach.

You can also catch her at various pop-ups around San Diego, the next one taking place on Saturday, August 22 at Infusion Lab Coffee in Pacific Beach. Eventually, Nadar opens to offer nationwide shipping (once she figures out the logistics and quality control) and one day, her own storefront. 

But it’ll be on her terms, not the whims of social media. “We already learned how to not only rely on virality of the product, because you go viral and then it fades,” she says. “It’s a slow burner, and I know eventually, it’s going to grow much more.”

Courtesy of San Diego Spirits Festival

San Diego Restaurant News & Food Events

Beth’s Bites

  • Get spirited away at the 17th annual San Diego Spirits Festival. If you understood that reference, I regret to inform you that it is not a Studio Ghibli watchathon, but it’s still a win with a bonanza of craft makers pouring libations at the Museum of Contemporary Art in La Jolla for two full days. On September 26-27, try sips, glugs, and guzzles from brands like Condesa Gin and Uncle Nearest (with some bites to wash it all down, of course). Could you ask for a more picturesque venue? Spoiler alert: no.
  • You love to see a longtime employee take the reins of a beloved local institution. That’s exactly what happened at Konito’s Cafe in Pacific Beach, which is currently transitioning to Pablo’s Cafe, which is now under new ownership. (Yes, his name is Pablo.) Will their breakfast sandwich still slap? Guess we’ll have to go find out. 
  • I’ve yet to visit Tigawok, the small California-based chain serving mini bowls like Kung Pao chicken and Mapo tofu. But the latest storefront (and the first in San Diego) is now soft open in La Jolla, and it’s only a matter of time before their Sichuan shredded chicken gets in my belly.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content AUGUST 19, 2026

Best Feet Forward

How local orthopedic specialists are pioneering the future of foot and ankle care

Best Feet Forward
Courtesy of Scripps Health

Your feet and ankles probably aren’t something you give much thought to—until something goes wrong. Orthopedic surgeons at Scripps Clinic are on the leading edge of foot and ankle reconstruction, treating patients with sports injuries, deformities, traumatic injuries and other conditions. That includes repairing torn Achilles tendons with a minimally invasive procedure that shrinks the incision site to less than a centimeter, and performing advanced ankle replacement on some patients with ankle arthritis. Read more about Scripps’ innovations in foot and ankle care here

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here

Partner Content

Eat Like a Local (Who Knows a Guy).

Restaurant news, culinary storytelling, and Troy Johnson’s sharp takes delivered straight to your inbox twice a month.

Close the CTA

Contact Us

1230 Columbia Street, Suite 800,

San Diego, CA