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Guides JULY 15, 2019

11 Things You Didn’t Know About the Del Mar Racetrack

Celebrate the track with fun facts about its 80 hat-filled years of history

11 Things You Didn’t Know About the Del Mar Racetrack
Photo courtesy of the Del Mar Thoroughbred Club

We all know the turf meets the surf at Del Mar—sing it with us! But did you know the famous racetrack is celebrating its 80th season this year? As we trot into opening day on July 17, impress your friends with factoids about the iconic oval.

1. Robert Kardashian and Kris Jenner first met at the track.

In 1973, 17-year-old Kris crossed paths with 28-year-old Robert, forever changing the history of lip kits and reality TV.

2. The $25,000 winner-take-all prize of the event that put Del Mar on the map—a storied 1938 race between Seabiscuit and Ligaroti—now equates to some $445,000.

Seabiscuit bested Ligaroti by a snout.

3. The nation’s only seaside racetrack was founded by crooner Bing Crosby.

Cue Crosby’s “Where the Turf Meets the Surf.”

4. Del Mar became the leading track in the country in 1989.

It saw an average of more than $7 million a day, according to the Del Mar Thoroughbred Club—more than $15 million in 2019 dollars.

5. The rarefied environs of the track have served as an aesthetically pleasing set for many TV shows.

None other than The Bachelor, Entourage, Little People, Housewives of Orange County, and—look who made their way back to Del Mar—Keeping Up with the Kardashians.

6. The track went from real dirt to synthetic dirt to real dirt again.

In 2007, synthetic racing surface Polytrack was installed to help reduce injuries to horses and jockeys. However, dirt made its comeback eight years later after a debate over the effectiveness of the controversial synthetic material.

7. CEO Joe Harper received the thoroughbred industry’s highest honor, the Eclipse Award of Merit, this past January.

He won for his outstanding lifelong achievement and contributions to the field. “It’s got my name on it, but it’s got Del Mar’s soul in it,” he said in his speech.

8. The track took on a new slogan in the 2000s: “Cool as Ever.”

As the Instagram Era scrolls on, Del Mar is becoming less about the horses and more about the social scene, fashion, and of course, that photo finish for your feed.

9. With new types of bets added last season, there are now 17 ways to wager.

When you’re thinking of wagering in the classic Win, Place, Show routine, try the recently-added early Pick Four or late Pick Five bets.

10. The annual Opening Day Hat Contest has five categories, and a Michelin-starred grand prize.

Categories include Best Racing Theme, Most Glamorous, Most Outrageous, Best Fascinator, and Best Flowers. The grand prize winner earns a one-night stay at the Fairmont Grand Del Mar with a dinner for two at Michelin-starred Addison.

11. Opening day averages more than 40,000 attendees each year.

Grab your flowery hats and cigars, folks! This year’s extravaganza is only a few strides or—excuse us—furlongs away.

11 Things You Didn’t Know About the Del Mar Racetrack

Photo courtesy of the Del Mar Thoroughbred Club

Del Mar Racetrack

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Food & Drink SEPTEMBER 23, 2024

All Things Del Mar Wine + Food Festival 2024

San Diego's most anticipated culinary event is almost here—get all the info on the annual affair in one place

All Things Del Mar Wine + Food Festival 2024
Photo Credit: Jorge Aguilar

Mark your calendars for October 2–7, 2024, and prepare to indulge in a week-long celebration of San Diego’s vibrant food and wine scene at the 2024 Del Mar Wine + Food Festival!

Now in its second year, San Diego’s premier food and wine event will feature a diverse array of bites, sips, and experiences. Attendees can look forward to sampling world-class cuisine from local restaurants, mingling with celebrity chefs, and savoring some of California’s finest wines and craft beverages.

Whether you’re a local or visiting from out of town, the Del Mar Wine + Food Festival offers something for everyone—from casual tastings to high-end dining experiences. Not sure where to start? Click the links below each question for more details, including event schedules, participating chefs, where to see celebs, and ticket information:

BUY TICKETS

Del Mar Wine + Food Festival event on October 2-7, 2024 featuring the Grand Tasting event at Surf Sports Park
Photo Credit: Jorge Aguilar

What is the Del Mar Wine + Food Festival?

Del Mar Wine + Food Festival event on October 2-7, 2024 featuring the VIP lounge with Alex Morgan and Troy Johnson
Photo Credit: Matt Furman

Why Attend the Del Mar Wine + Food Festival?

Del Mar Wine + Food Festival event on October 2-7, 2024 featuring a bartender holding up a cocktail at the Grand Tasting
Photo Credit: Jorge Aguilar

What Events are Happening at the Del Mar Wine + Food Festival?

Del Mar Wine + Food Festival event on October 2-7, 2024 featuring chef Brad Wise of the Trust Group and Cardellino
Photo Credit: Matt Furman

BUY TICKETS

Listen: Del Mar Wine + Food Festival Chefs on Happy Half Hour

Last year’s exclusive lineup featured some of our favorite chefs and food people. This year, some of our faves return for the big event. Learn more about a few of those returning guests on Happy Half Hour with host Troy Johnson:

Del Mar Wine + Food Festival event on October 2-7, 2024 featuring food from Vietnamese restaurant Kingfisher in South Park, San Diego

Watch: Del Mar Wine + Food Festival Video Series

In case you missed it last year, check out our 2023 video series featuring some of the restaurants showcasing their fare again at this year’s event:

Del Mar Wine + Food Festival event on October 2-7, 2024 featuring the event logo

Frequently Asked Questions

Where to Buy Del Mar Wine + Food Festival tickets

Guides AUGUST 12, 2024

Del Mar Wine + Food Festival 2024: Everything You Need to Know

Get the low-down on tickets, parking, and celeb appearances in this guide to San Diego’s premier foodie fest

Returning for its second year, the Del Mar Wine + Food Festival is back to make a splash in the San Diego food scene once again. Get in on some of the best restaurants and wine in the area, with faces both new and familiar to the festival. Check out our list or the DMWFF website for all to know about this quintessentially San Diegan affair. 

When is the Del Mar Wine + Food Festival?

The Del Mar Wine + Food Festival takes place October 2-7, 2024, with the Grand Tasting October 5-6. Doors open for VIP ticket holders and early entry at noon, general admission opening at 1 p.m.

Where is the festival located?

The event is held at Surf Sports Park, formerly the Del Mar Polo Fields, at 14989 Via de la Valle, Del Mar, CA 92014.

What are the different ticket options?

General Admission

One-day general admission tickets are priced at $165, while the two-day pass goes for $265. Both options grant you unlimited food and drink during the Grand Tasting from the festival’s selection.

Early Entry General Admission

Get in ahead of everyone while still having all the wide selection offered at general admission using the early admission tickets. Priced at $225 for one-day tickets and $375 for two-day passes, you gain an extra hour for first dibs and to meander the grounds before the crowds come.

VIP Tickets

At $425 for a one-day ticket and $775 for a two-day pass, the VIP tickets offer access to a special VIP-only area, as well as more food and drink vendors to choose from. More details on the VIP experience will be announced closer to the date of the festival.

What food vendors will be there?

With a multitude of vendors and options for tasting, many top restaurants in San Diego will be featured at this event, including Civico 1845, Deckman’s Restaurant Group, Finca, Jolie, Kingfisher, Little Frenchie, Lola 55, the Marine Room, Marisi, Nolita Hall, Rosemarie’s Burgers, Tacos 1986, and many more. See the complete list here.

VIP Exclusive Food Vendors

  • Amalfi Llama
  • Ambrogio by Acquerello
  • Azuki Sushi
  • Crudo
  • Deckman’s
  • Kinme
  • Marisi
  • Puesto
  • The Fishery
  • Warung Rie Rie

What wineries and drink vendors will be there?

No day in a field by the sea is complete without the perfect selection of fine wines right at your fingertips. DMWFF will be featuring several wineries and breweries, including Adobe Road Winery, Bianchi, Calera, Doffo Winery, Domaines Ott, Hahn, Henebery Spirits, Library Collection Wine, Melograno, Solento Organic Tequila, Tap Truck, and many more. See the complete list here.

VIP Exclusive Wineries

  • Austin Hope Wines
  • Booker
  • Caymus Vineyards
  • Cuvaison
  • Daou
  • Fraiche Wine Group
  • J. Lohr Vineyards and Wine
  • Ramey Wine Cellars
  • Whispering Angel
Courtesy of Del Mar Wine + Food Festival

What VIP experiences are available for purchase?

There are 12 VIP experiences for purchase that are separate from the Grand Tasting. Tickets for these events range from $125 to $600.

Wednesday, October 2

  • San Diego FC Hosts Tacos, Tortas + Tequila at Monarch Ocean Pub

Thursday, October 3

  • Marisi’s Fall Harvest with Pio Cesare
  • Trattoria di Prato with Chefs Rocco DiSpirito, Jackson Kalb + Jason McLeod at the Lawn at the Inn at Rancho Santa Fe
  • In the Boardroom with Mark Bright + Benchmark Wine Group at the Inn at Rancho Santa Fe
  • Blind Tasting with the Masters at the Inn at Rancho Santa Fe

Friday, October 4

  • Napa Luxe at the Inn at Rancho Santa Fe
  • Drew Brees Hosts the Whispering Angel Celebrity Pickleball Tournament at Bobby Riggs
  • Coastal Cowboys Dinner presented by Experience Scottsdale in La Jolla
  • A Night of Divine Art + Cuisine at The Kitchen at the Museum of Contemporary Art
  • My Life in 8 Glasses at The Inn at Rancho Santa Fe
  • A Few of My Favorite Things at The Inn at Rancho Santa Fe
  • Apertivo Italiano Wine Seminar at The Inn at Rancho Santa Fe
  • Great Cabernet Terroirs at The Inn at Rancho Santa Fe
  • The Pyramid Valley Story at The Inn at Rancho Santa Fe
  • In the Boardroom with Ian Cauble MS + Benchmark Wine Group at The Inn at Rancho Santa Fe
  • A Perfect Wine at The Inn at Rancho Santa Fe

Sunday, October 6

  • Mer de Baja with Chefs Benito Molina + Drew Deckman at Rancho Bernardo Inn
  • Tiffani Faison Hosts Hometown Heroes with San Diego Wave FC & Big Queer Food Festival at Nolita Hall
  • Beach Cleanup and Seafood Brunchwith Brian Malarkey + Javier Plascencia at Herb & Sea

Monday, October 7

  • Happy Fillmore Golf Classic Benefiting Feeding San Diego

Are the same food vendors and wineries available both days?

Most food vendors and wineries will be at the Grand Tasting on both days. However, we do recommend you check the event’s itinerary online for more information on vendor schedules.

Will I see any celebrities at the event?

Guides AUGUST 1, 2024

The Locals’ Guide to Del Mar

What to eat, see, and do in the beachside neighborhood filled with labradoodle-owning joggers and surfers on a first-name basis with their kombucha dealer

The Locals’ Guide to Del Mar
Photo Credit: Becka Vance

Del Mar is a small beach town—just one where Bill Gates is your neighbor. The 2.2-square-mile stretch of hilly coastline boasts multi-generational families with weighty last names, clusters of cottages set on tree-lined streets, mom-and-pop shops with diehard patrons, the local pride that comes with a population of less than 5,000… and the looming specter of new development.

Even though its list of famous residents can sometimes read like an Illuminati roster, Del Mar has always been a classic coastal community at heart. No matter how many celebrities call it their summer home, the town’s tapestry—a mix of early-bird surfers, college professors, rooted families, retired inventors, rare Torrey pines, and lots of dogs—remains tightly woven. This town has been booming, thanks in part to Monarch Ocean Pub helping transform Del Mar Plaza from a sleepy shopping mall to a full-on scene. It’s where residents have gathered together again since the pandemic.

Del Mar Historical Society president Larry Brooks says that because half of the town’s residents are part-time, many of the million-dollar homes sit empty. But with new billion-dollar development, affordable housing requirements, and more short-term rentals on the way, a vibe shift is on the horizon, troubling local groups determined to hold onto Del Mar’s provincial spirit.

People walking around Stratford Square in San Diego
Photo Credit: Becka Vance

Things to Do in Del Mar

Meatballs at Beeside Balcony

While Vafiadis can’t resist breakfast at the beloved Harry’s Coffee Shop, she likes to venture off the beaten path for lunch. The meatballs at the Mediterranean-inspired Beeside Balcony are her current go-to. “It’s a shareable plate,” she says. “But I don’t share.”

Beach Walks to Torrey Pines

Surfboards are as common as cars in Del Mar, but Vafiadis prefers to explore on land via a nice, long beach walk. She starts on 17th Street and makes her way down to Torrey Pines State Natural Reserve, a pleasant route for people-watching and seashell-hunting.

Sunset Drinks at Monarch Ocean Pub

While there are no bad views in Del Mar, Monarch Ocean Pub’s third-story vantage is hard to beat. “I credit Monarch with really reviving this town more than anything,” Vafiadis says. “The energy up there is so wonderful.” She likes their grapefruit slushies—and that she can see Stratford Square from where she’s sitting.

Del Mar Wine + Food Festival

Debuting in 2023, the annual Del Mar Wine + Food festival taking place in October brings together some of the best chefs and food and drink makers in southern California for a six-day event featuring immersive culinary experiences and sold-out dinners across San Diego. From celebrity chefs to TV personalities and exclusive VIP events during the week, it’s one of the best culinary events of the year.

People walking to the beach in Del Mar, San Diego and crossing railroad tracks
Photo Credit: Becka Vance

Facts About Del Mar

  • Start saving for that seaside abode—luxury real estate agent Mike Cady says that the average cost of a 1,200-square-foot home near the beach in Del Mar is between $3 and $5 million.
  • In their infamous 1963 bop “Surfin’ U.S.A.,” Del Mar is the first stop on the Beach Boys’ rundown of all the top surfing locales in Californ-I-A.
  • Sunday mass at St. James Catholic Church was like a red carpet event in the 1960s. Jimmy Durante, Desi Arnaz, and Lucille Ball often attended, while Bing Crosby and Pat O’Brien served as ushers.
  • Tony Robbins once lived in Del Mar’s only castle. Designed by local architect Richard Requa, the five-bedroom home was built in 1927 for $150,000 (almost $3 million today) and features six fireplaces and a lookout tower.
  • To make ocean swimming safer, wealthy cattleman Colonel Jacob Taylor built a 198-foot pool at the bluffs’ base in the 1880s that filled with seawater at high tide. Some original pylons are still visible at low tide near 11th Street.
Members of the Del Mar Village Association, KC Vafiadis and Jim Watkins at L'Auberge Del Mar
Photo Credit: Becka Vance

Local Tips for Del Mar

For as physically small as it is, Del Mar offers a surprisingly full itinerary—especially if you’re betting on the next Seabiscuit or taking a fried food tour through the fairgrounds. But you don’t need to wait for a major event to visit. The residents’ dedication to maintaining their town’s idyllic topography and coastal charm makes even the most mundane pastimes feel like something out of a movie montage.

One of those residents is KC Vafiadis, chairman of the Del Mar Village Association and daughter of longtime developer Jim Watkins. She grew up watching her dad bring the local economy back to life with projects like the L’Auberge Del Mar. While she’s understandably biased toward the spots steeped in her own family history (particularly the historic Stratford Square that she now runs), she has more than enough love for the rest of Del Mar to go around.

The Del Mar train tracks which are planned to be relocated by SANDAG due to erosion
Courtesy Del Mar Wine + Food Festival

What’s Next for Del Mar

Several projects that will reshape the town’s landscape are in the works, with some replacing timeless favorites. Hillstone Restaurant Group (HRG) is constructing a 3,300-square-foot spot on Camino del Mar in the former site of the beloved Bully’s North. A rep from HRG confirmed it’s slated to open as a new Honor Bar location in early 2025. Valley Farm Market and The Cottage should also soon arrive on the town’s local business scene.

Jen Grove, executive director of the Del Mar Village Association, hopes that by continuing to attract San Diego–grown businesses, Del Mar can stay true to its small-town roots. “We’ve had a lot of change,” she says. “I think what people would like to see is just continuing to support what we have. Because what we have is really good.”

But the most controversial modification to the community’s landscape isn’t happening at the street level. The San Diego Association of Governments (SANDAG) is working to relocate the rail line from Del Mar’s coast (which is threatened by eroding cliffs) onto a more stable inland route via a tunnel with a $4 billion– plus price tag that would potentially run underneath the town’s main thoroughfare. Residents are concerned about construction disruption and potential impacts on property values. But Brooks, who’s also a retired engineer, believes that as long as SANDAG doesn’t dig up the main drag of Camino del Mar, locals’ fears are mostly (though not totally) unfounded.

“It’s going to impact a couple of people on the north end, probably,” he says. “But the south end is a piece of cake. They’ve got all kinds of places [the train] can come out and not bother anybody.”

Though longtime residents can be resistant to change, 93-year-old Watkins views these new developments as the culmination of the vision he originally outlined in his 1969 economic report titled Why Del Mar.

“Del Mar is where it should be,” he says. “My focus was on business revitalization, and essentially that’s done. Now the idea is just keeping the character of the community.”

Shops in Del Mar San Diego along the beach
Photo Credit: Becka Vance

Where to Eat in Del Mar

Jake’s Del Mar

Poseidon Restaurant Del Mar

Pacifica Del Mar

Where to Shop in Del Mar

Del Mar Highlands Town Center

Rusty Del Mar Surf Shop

Sea Biscuit

More Things to Do in Del Mar

Del Mar Dog Beach

Crest Canyon

Free Flight Exotic Bird Sanctuary

Emily Blackwood is a freelance journalist based in San Diego, CA. She covers entertainment, wellness, travel, home, food, culture—all the things that make life interesting, tantalizing, and just the right amount of weird. Her work has been published in SELF, HuffPost, and YourTango. You can learn more at emily-blackwood.com.

Studio S JULY 7, 2026

Xplosion Box: A Customized Keepsake Your Loved Ones Won’t Forget

A customized memory-filled explosion gift box is a creative way to show someone you care

Xplosion Box: A Customized Keepsake Your Loved Ones Won’t Forget
Hero image – Birthday Explosion Gift Box

Finding a gift that feels truly personal can be surprisingly difficult. In a sea of generic options — flowers, gift cards, candles, and the like — Xplosion Box offers something more lasting: a customized keepsake built around the photos, messages, and memories that matter most. 

Founded by Southern California entrepreneur Jay Vijay, Xplosion Box LLC creates fully customized explosion gift boxes that arrive professionally designed, printed, assembled, and ready to gift. Each box opens layer by layer to reveal personal photos, heartfelt messages, pull-out albums, origami-style photo pockets, and hidden notes, turning a simple gift into an emotional reveal. 

The brand was built for people who want to give something meaningful without spending hours printing photos, cutting paper, folding cardstock, or assembling a DIY project. Customers simply choose a box, upload their favorite photos, add personal messages, and the Xplosion Box team transforms those details into a polished keepsake that feels thoughtful, personal, and beautifully made.

Xplosion Box offers personalized gift boxes for birthdays, anniversaries, weddings, graduations, Mother’s Day, Father’s Day, Valentine’s Day, Christmas, proposals, bridesmaid gifts, long-distance relationships, and thoughtful “just because” moments. 

Customers can choose from flexible customization options starting at $27. The Mini Surprise Box includes 10 photos, three message cards, and one hidden secret note, while the Mega Surprise Box offers a fuller keepsake experience with 40 photos, three message cards, and one hidden secret note. 

What sets Xplosion Box apart is its high level of customization combined with convenience. Filled with personal photos, custom text, decorative details, and layered surprises, each box gives customers the freedom to create a gift that feels one-of-a-kind — without having to make it themselves. 

At its core, Xplosion Box helps people turn favorite photos, stories, and words into something tangible: a keepsake that can be opened, revisited, and remembered long after the occasion has passed. asion has passed.

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Guides NOVEMBER 30, 2020

Things to Do in San Diego at a Distance in December

The can’t-miss virtual and socially distanced events of the month

Things to Do in San Diego at a Distance in December
Dane Hodgson

December 3


San Diego Model Railroad Museum’s Modeler Citizen Series

Join this virtual series for a special viewing and discussion about Walt Disney’s Carolwood Barn in Griffith Park, Los Angeles. Learn about Disney’s great love for trains and hear from two volunteers at Walt’s Barn on the story behind the amusement park’s mine train. The series is part of the museum’s 40th anniversary campaign, raising money to commemorate its grand opening in 1981.

 

December 5


Iration at Del Mar Racetrack

Watch the reggae rock band Iration perform music from their latest album, Coastin’, which debuted at no. 2 on the Billboard Reggae Albums chart. The live show, Coastin’ at the Drive-In, will be the band’s first in-person, socially distanced concert.

2260 Jimmy Durante Boulevard, Del Mar

 

December Things to Do / Intercontinental Hotel Betsy Blumenfield

Salt Hot Pilates instructor and owner Betsy Blumenfeld teaches at the Intercontinental Hotel

Vistal at the Intercontinental Hotel Pilates and Happy Hour

The Intercontinental Hotel’s on-site restaurant, Vistal, is hosting a Pilates and happy hour combo from 3 to 5 p.m. on December 5. The event is complimentary (the ticket price is only to cover Eventbrite fees) to celebrate the restaurant’s new happy hour menu. But first, get your sweat on with Salt Hot Pilates instructor and owner Betsy Blumenfeld on the hotel’s terrace overlooking the bay. Then, reward yourself with $7 happy hour specials and White Claws to sip. Masks are required and social distancing guidelines will be enforced.

901 Bayfront Court, Embarcadero

 

December 5–31


Mission Fed ArtWalk’s Virtual Experience

Mission Fed ArtWalk’s 36th annual show is going virtual. The monthlong celebration of the arts will feature nearly 100 local, national, and international artists; discussions; activities for the little ones; and plenty of opportunities to purchase original works for your own personal art collection. The activities will be hosted by ArtReach San Diego, a nonprofit dedicated to providing workshops and classes to schools without an arts program.

 

December 6


San Diego Vintage Collective Market

Shop gifts from San Diego’s community of over 80 vintage and handmade vendors at Liberty Station’s Art District. The collective’s very first event will host guests with a California Dreamin’ theme and plenty of unique finds to shop for you and your loved ones. Masks are required and social distancing guidelines will be enforced.

2825 Dewey Road, Liberty Station

 

December 13


Cocktail Hour: Songs of the Rat Pack at CSU San Marcos Drive-In

Head to the drive-in at Cal State San Marcos for an evening celebrating the works of Frank Sinatra, Dean Martin, and Sammy Davis Jr. The live performances, accompanied by bands like the D. Ben-jamin’ Horns, will cover the Rat Pack’s most notable hits, like “The Best Is Yet to Come” and “My Funny Valentine.”

333 South Twin Oaks Valley Road, San Marcos

Iration at Del Mar Racetrack on December 5

Dane Hodgson

Guides JULY 22, 2013

Neighborhood Guide: Del Mar

This coastal city has a small-town feel with big-name chefs, shopping, and views

Neighborhood Guide: Del Mar

This Month in Del Mar

Racing season runs Wednesdays through Sundays, with events like the chili cook-off on August 3 and Pacific Classic on August 25. Pacifica Del Mar and Prepkitchen Del Mar will throw Del Mar Plaza’s first dinner under the stars, August 29.

 

NEW: Sublime Tavern

Open since July, the menu by exec chef Josh Richard—fresh from Roppongi—specializes in gourmet comfort food and offers 55 craft beers on tap, plus 27 wines by the glass. 3790 Via de la Valle

NEW: El Agave

This #1 king-of-the-hill spot formerly occupied by Epazote, then Flavor Del Mar, will be El Agave in September, with 1,000-plus tequilas available for tasting. 1555 Camino Del Mar

NEW: Secret Pantry

The Peruvian market from Café Secret specializes in gourmet fare like vegan tamales and Peruvian tamales, plus foods from all over South America. 1416 Camino Del Mar

Neighborhood Guide: Del Mar

Whole Foods at Flower Hill Promenade

Whole Foods at Flower Hill Promenade

NEW: Flower Hill Promenade

This strip mall is getting a major foodie upgrade with Cucina Urbana spinoff Cucina Enoteca, Matt Gordon’s Sea & Smoke, the new Whole Foods in-store bar Trifecta Tavern serving 24 craft beers on tap, and cheese paradise Venissimo now offering wine. 2720 Via De La Valle

Armstrong Garden Centers  

For tonight’s dinner party, pick up a $15 color bowl that includes various flowers like the pink and white vincas, at their peak right now. 2840 Via de la Valle

Rusty Del Mar Surf Shop

This native SD brand has its own surf classic. Pick up a hat or tee on your way to the beach. 20115th Street

Neighborhood Guide: Del Mar

Powerhouse Park

Powerhouse Park

Powerhouse and Seagrove Parks

These adjacent greens are popular for birthday parties and also host a twilight concerts series (August 13, September 8). Pre-order a ready-made picnic dinner from Pacifica. Coast Boulevard

Neighborhood Guide: Del Mar

Spa L’Auberge

Spa L’Auberge

Neighborhood Guide: Del Mar

Sbicca cocktail

Sbicca

Spa L’Auberge

This month’s special is the 80-minute Moor Mud Wrap for aching muscles ($165; regularly $185); next month’s is a couple’s treatment that involves Chardonnay and an al fresco bubble bath ($360 per person). 1540 Camino Del Mar

Sbicca

Everyone from Wine Spectator to Trip Advisor has bestowed awards on this humble classic specializing in California cuisine. 215 15th Street

Gerhard

In the Plaza, this is one of the only boutiques in SD that carries high-end designer names like Nina Ricci, Lanvin, L’wren Scott, and Sonia Rykiel. 1555 Camino Del Mar

Neighborhood Guide: Del Mar

Board & Brew

Board & Brew

Board & Brew

Local favorites at this beloved neighborhood sandwich place include the Turkado and Tom’s Choice. 1212 Camino Del Mar

Crêpes and Corks

The Swiss-Italian owner presents sweet, savory, and gluten-free crêpes for low-key Euro-style sidewalk dining. 1328 Camino Del Mar

Partner Content JULY 9, 2026

You’ve Tracked Your Macros, Your Sleep, Your Steps. What About Your Drinking?

The Unconscious Moderation app is helping health-conscious professionals take an honest look at their drinking, without pressure, and without quitting as the only option.

You’ve Tracked Your Macros, Your Sleep, Your Steps. What About Your Drinking?
Courtesy of MyDry30

San Diego runs on optimization. Early mornings, clean eating, training logs, sleep scores. The people here take their health seriously and the results usually show. Most of them also have two drinks most nights, not because anything is wrong, but because the day was long and the glass is right there and it has always been right there.

That routine doesn’t get the same scrutiny as the rest of the stack. It doesn’t feel like something to examine. It feels like a reward.

Which is exactly what your brain has decided it is. When something reliably moves you from one state to another, your brain files it under things to repeat. Do it consistently enough and the cue stops requiring a decision. It’s 6pm, the laptop is closed, and some part of your brain has already placed the order.

Most habit-change tools work on the number. They count drinks, set weekly targets, send check-in texts. That’s useful for seeing what the pattern looks like. It doesn’t tell you where the pattern came from, or change it at that level.

Unconscious Moderation works underneath the habit. The app uses guided hypnotherapy sessions, structured journaling, and daily movement to address the subconscious associations that make reaching for a drink feel like the obvious next thing. The journaling isn’t a diary. It’s built to surface what your brain is actually reaching for, so you can meet that need directly rather than through a substitute.

The program runs 90 days. At day 30, you choose your own direction: cut back, drink more intentionally, or stop altogether. The app treats both as equally valid outcomes. The point isn’t to follow a rule you set on a Sunday. It’s to understand the pattern well enough that whichever path you choose, you’re choosing it clearly.

The people who tend to get the most out of it are not in crisis. They’re the ones who have tried tracking apps and found the count drifting back up regardless. They know exactly how much they drink and why. The awareness just hasn’t moved the habit. At some point, the work needs to happen somewhere the count sheet can’t reach.

San Diego’s wellness culture already knows that surface numbers tell only part of the story. What you eat matters, but so does why. How much you sleep matters, but so does the quality. The same logic applies here.

Learn more at um.app, or download the Unconscious Moderation app on the App Store or Google Play.

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