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Cologne is integral to your overall style, and makes a statement about your personality
Best Colognes
Cologne is integral to your overall style, and makes a statement about your personality. Every man should have several colognes in his collection. After all, versatility is the sign of a competent man. Having a good cologne can give you the confidence and stamina you need to get through the day, or a special event.
Some men believe all you need is a good soap, and that’s it. Soap is important, of course, but it’s also important to have a signature scent. Wearing a scent that suits your personality will ensure you come across as a well-rounded man who is comfortable in his skin. And, of course, wearing the right cologne will make you more attractive to the ladies.
If you want to finally start using cologne, or are growing bored with your current collection, it’s time to head to the store to begin the search. To find the cologne that suits you, it’s crucial to know which ones are worth shelling out for.
We’ve done the research, and have uncovered the top-rated, best-selling colognes for men. These are the 35 best-smelling colognes you need to try out at least once in your lifetime.
The most delectable, longest-lasting, unique-smelling cologne on the market is Atlantis by Blu Atlas. It’s often sold out due to high demand, so we highly suggest getting this affordable, 100% natural cologne while you can.
This versatile cologne will ensure you smell phenomenal all day long, and on any occasion. Looking for a cologne you can wear no matter the season? Atlantis by Blu Atlas will be the No. 1 choice to satisfy your fragrance needs.
Top Notes: Clary Sage, Patchouli, Bergamot.
Fragrance Family: Aromatic, Earthy.
A sexy man needs a seductive, alluring cologne to match, and that’s where Luna Rossa Black by Prada comes in. This intense cologne is for men who are full of passion and have a natural suaveness. Fresh, sexy and crisp, Luna Rossa Black by Prada smells devilishly divine.
Top Notes: Orange Essence, Lavender.
Fragrance Family: Warm, Spicy.
You’ll be teleported back to your favorite beach vacation when you spray on Costa Azzurra by Tom Ford. Inside this gorgeous, eye-catching bottle, an invigorating scent is ready to make you smell inviting and fancy. Cyprus, lemon and oakwood notes envelop your senses, immediately winning you over.
Top Notes: Lemon, Cypress, Oakwood.
Fragrance Family: Earthy, Woody.
If you’re a fan of aquatic fragrances for men, Polo Deep Blue by Ralph Lauren will blow you away from the first spray. This addictive cologne with its fresh notes of mango and cypress should be in every man’s collection.
Top Notes: Deep Ocean Accord, Hawaiian Green Mango, Cypress Oil.
Fragrance Family: Fresh.
Grab a bottle of L’Eau d’Issey Pour Homme by Issey Miyake and start counting how many compliments come your way after you apply some of this alluring cologne. This is a clean, potent fragrance with spicy top notes and a satisfying masculine undertone.
Top Notes: Cinnamon Nutmeg, Yuzu, Sandalwood.
Fragrance Family: Warm, Woody, Spicy.
Nothing will summon your inner masculinity like Armani Code by the veteran perfumier Giorgio Armani. Every man needs to sample the power of this classic scent at least once in his life.
Top Notes: Tonka Bean, Guac Wood, Olive Tree Blossom.
Fragrance Family: Earthy, Woody.
The definition of being a hero is being admirable and strong. A hero is someone who can handle anything. If that sounds like you, purchase some Hero by Burberry. Heroes come in all shapes and sizes, but they all need a stellar cologne.
Top Notes: Bergamot, Black Pepper, Juniper, Cedarwood.
Fragrance Family: Earthy, Woody.
Easily one of the best-smelling colognes for men, Uomo Born in Roma by Valentino promises to make you the most compelling person in the room wherever you go. Turn heads with this alluring, slightly floral fragrance.
Top Notes: Vetiver, Ginger, Violet.
Fragrance Family: Spicy, Warm.
Lovers of bergamot will be obsessed with Bergamote 22 by Le Labo. Get all the bergamot you can handle with this reinvigorating, calming men’s cologne. Need a self-esteem boost? A spray of Bergamote 22 by Le Labo will take care of that straightaway.
Top Notes: Bergamot, Musk, Vetiver, Grapefruit, Cedarwood.
Fragrance Family: Citrus, Woody, Spicy.
Classic, simple, elegant: Those are just a few of the adjectives that describe how it feels to wear Coach for Men by Coach. This cologne is sure to last you all day. There’s no need to worry about having to reapply every few hours.
Top Notes: Cardamon, Vetiver, Nashi Pear.
Fragrance Family: Woody.
The roses in L’Homme à la Rose Eau de Parfum by Maison Francis Kurkdjian make for an exceptional cologne. This riveting cologne puts a masculine spin on traditional floral notes.
Top Notes: Grapefruit, Rose Oil, Clary Sage.
Fragrance Family: Floral, Woody.
Expect to sigh with happiness every time you spray on Black Cedarwood & Juniper Cologne by Jo Malone. The cedarwood in this cologne will shine through in every spray.
Top Notes: Cumin, Juniper, Cedar, Chili Pepper.
Fragrance Family: Woody, Spicy.
Smelling amazing every day is as easy as buying a bottle of Homme by Dior to add to your cologne collection. Once you let this enchanting cologne do its magic, you’ll be wondering where this has been all your life. When you wear this cologne, you’ll command the attention of everyone you encounter.
Top Notes: Cedar, Vetiver, Patchouli.
Fragrance Family: Earthy, Woody.
Are you looking for a scent that will make you stand out? Le Male Le Parfum by Jean Paul Gaultier is the fragrance for the man who lights up every room he enters.
Top Notes: Cardamom, Lavender, Vanilla.
Fragrance Family: Woody.
Simple yet potent, Eternity for Men by Calvin Klein is the perfect men’s cologne, no matter the season or the occasion. This refreshing scent leaves an enticing trail, and will have beautiful ladies sidling up to ask you what you have on.
Top Notes: Mandarin, Lavender, Sage, Sandalwood, Amber.
Fragrance Family: Aromatic, Earthy.
Fans of perfume mainstay vetiver can rejoice: Terre d’Hermès Eau Intense Vétiver is for only the most religious users of vetiver-based colognes. If you’re among the acolytes, this heady cologne will swiftly become your go-to fragrance.
Top Notes: Sichuan Peppers, Bergamot, Violet.
Fragrance Family: Earthy, Woody.
This is perhaps the most unusual fragrance for men on this list, infused with CBD oil, black pepper and lemon, and leavened with bright notes of vetiver. You can be assured you’re getting a cologne that will make you stand out with this scent from Heretic.
Top Notes: Lemon, Black Pepper, Vetiver, Hemp.
Fragrance Family: Earthy.
Do you prefer your cologne strong, with a dash of spice and a hint of freshness? Sauvage by Dior will be your best bet. Meant for the men who always ensure they are well put together, this addictive cologne deserves to win awards based on how phenomenal it smells.
Top Notes: Pepper, Bergamot, Amberwood.
Fragrance Family: Woody, Earthy.
One of the most popular colognes for men, Light Blue Pour Homme by Dolce & Gabbana is always trending due to its alluring scent. If you want to smell sexy 24/7, there’s no need to look further than Light Blue Pour Homme.
Top Notes: Aquatic Notes, Juniper, Mandarin, Oakmoss.
Fragrance Family: Fresh.
Affordable and long lasting, No. 01 Blue Sage & Tonka Men’s Cologne by Goodfellow & Co. delivers an irresistible, charming fragrance that will make you want to spray it all around your house. Though it’s affordable, this cologne lasts a long time. You can expect this cost-effective cologne to linger as long as the most expensive cologne on this list.
Top Notes: Sage, Tonka Bean.
Fragrance Family: Fresh.
In order to smell the best, you need the best-smelling cologne, and Imagination by Louis Vuittion is one of the few colognes that make you smell like heaven. This is as close as it gets to perfection in a bottle, and will look elegant in any man’s grooming cabinet.
Top Notes: Black Tea, Cedar, Ginger, Bergamot, Cinnamon.
Fragrance Family: Fresh, Spicy.
If you’re looking for something unusual but intense, try Herod by Perfums de Marly. This is an exotic, spicy and undeniably masculine scent.
Top Notes: Tobacco Leaf, Cinnamon, Pepper, Incense, Musk.
Fragrance Family: Woody, Spicy.
Ah, the crisp, fresh scent of the ocean! That’s precisely what a bottle of Blu Mediterraneo Cipresso di Toscana will evoke. This cologne is for the man who prefers fresh rather than spicy fragrances.
Top Notes: Orange, Elemi, Star Anise Accord.
Fragrance Family: Aromatic, Citrus.
When we say there’s only one cologne that can make you smell completely irresistible, we mean it. Tobacco Vanille by Tom Ford reigns as the sexiest and most addictive cologne for men currently on the market.
Top Notes: Vanilla, Ginger, Tobacco Leaf.
Fragrance Family: Warm, Spicy.
Dolce and Gabbana has done it again with their men’s cologne, The One for Men. Easy to differentiate from any woman’s fragrance, The One for Men makes sure you always smell the way a gentleman should: clean, calm and powerful.
Top Notes: Cardamom, Tobacco, Ginger, Cedarwood.
Fragrance Family: Warm, Spicy.
Goodies-goodies need not apply when it comes to Bad Boy by Carolina Herrera. Release your alter ego after spritzing on some of this charming cologne. If you’re a man who’s a bit rough around the edges (or who wants to come across that way), pick up a bottle of this.
Top Notes: Grapefruit, Clary Sage, White Pepper, Tonka Bean, Cocoa.
Fragrance Family: Warm, Spicy.
It’s amazing what you can accomplish with a couple of pumps of Acqua Viridi by Sigil. Confidence is 25% mindset, 25% what you wear…and 25% how you smell! This cologne will ensure you smell 100% irresistible. Who doesn’t want to smell like the sexiest man in the room?
Top Notes: Blue Cypress, Seaweed, Khella, Petitgrain.
Fragrance Family: Fresh, Herbal.
Be careful before trying Bleu de Chanel by Chanel. We guarantee you’ll become hooked on this cologne from first sniff. For the most tantalizing cologne available, choose this option from one of the oldest and most respected brands in the business.
Top Notes: Sandalwood Cedar, Citrus Accord, Labdanum.
Fragrance Family: Earthy, Woody.
Dark Rum by Malin+Goetz is a potent, alluring scent, aimed at the man who likes the finer things in life. Its rich, dense notes of rum and leather will sweep you back to a smoky speakeasy in the Roaring Twenties.
Top Notes: Bergamot, Anise, Plum, Leather, Rum, Vanilla.
Fragrance Family: Warm, Spicy.
A staple among discerning men, Y Eau de Parfum by Yves Saint Laurent smells as elegant as the bottle looks. This seductive cologne taps into your inner god, and makes you feel like the powerful man you are. An instant confidence booster, and compliment magnet, this cologne should be on any man’s shelf.
Top Notes: Cedarwood, Lavender, Geranium.
Fragrance Family: Earthy, Woody.
The scent of nighttime summer air is what you get with A Midnight Stroll by Gucci. You’ll be seduced by this one-of-a-kind men’s cologne, which offers tantalizing mystery and a hint of transgression.
Top Notes: Incense, Cypress, Cade Wood.
Fragrance Family: Woody, Aromatic.
Elegantly spicy, Misfit by Arquiste will ensure you stand apart from your male co-workers. This is a versatile fragrance that can be worn both during the day and at night.
Top Notes: Bergamot, Lavender, Patchouli, Tonka Bean.
Fragrance Family: Earthy.
Spice is the name of the game when you choose Spicebomb Infrared by Viktor & Rolf. Never underestimate the power of a cologne that includes fiery notes of tobacco and habanero peppers.
Top Notes: Tobacco Accord, Habanero Pepper Accord, Red Berries.
Fragrance Family: Warm, Spicy.
1 Million by Paco Rabanne knows exactly what a man should smell like: alluring, provocative and charming. Power through the day with 1 Million, and smell unbelievably sexy while you do so.
Top Notes: Frosted Grapefruit, Peppermint, Blood Mandarin, Tonka Bean, Patchouli, Musk, Cinnamon Bark.
Fragrance Family: Fresh, Spicy.
You can never go wrong with a bottle of the classic Eros by Versace. This cologne takes freshness to a whole new level. If you want to make buying your next cologne simple, just pick up Eros by Versace.
Top Notes: Mint Leaves, Vanilla, Orange Blossom.
Fragrance Family: Warm, Spicy.
Picking out your signature scent as a man should be an enjoyable experience. You’ll know you found a good one when the compliments start to roll in.
It isn’t a good idea to use the cards they give out in stores. Although they are meant for you to be able to sample multiple fragrances without needing to spray yourself, the cards don’t allow you to get the full-bodied effect of the scent. Spraying the cologne you want to sample on your skin is the most accurate way to get a feel for how a cologne smells.
The cheap versus expensive cologne argument comes down to personal budget and preference. Some people won’t be able to rationalize spending $375 on a 3.5 oz. bottle of cologne, while others drop that sum without hesitation.
It’s crucial to sample every cologne you’re interested in for a full 24 hours before deciding you like it. If you’re going to spend your hard-earned cash on a scent, you want to ensure it doesn’t fade away quickly.
Expensive colognes can be worth the price tag when you find one that is long-lasting. However, it’s perfectly reasonable to stick with a lower budget for men’s cologne if you find something that smells amazing and lasts you all day.
A few colognes on our list are of higher quality than others. The standout fragrances are:
Atlantis – Blu Atlas
Eros – Versace
Tobacco Vanille – Tom Ford
Armani Code – Armani
Polo Deep Blue – Ralph Lauren
Dark Rum – Malin & Goetz
These colognes have the most positive reviews out of all 35 best-smelling colognes you need to check out. Try out any of these top-rated colognes to see if one or two may be a good fit for you.
We especially recommend Atlantis by Blu Atlas for a cologne that is potent, but is not going to burn a hole in your wallet.
Everyone has a different body chemistry, and if you put Tuscan Leather by Tom Ford on three different men, each man would smell slightly different. That’s why finding a signature scent is a journey every man has to make on his own.
It’s always a good idea to build your own cologne collection. The collection doesn’t have to include 50 bottles; a small collection of several of your favorite colognes will suffice.
Having a cologne collection ensures that if you get bored of wearing one fragrance, you’ll always have another option. Many men have one cologne for daytime and one cologne for nighttime.
If you’re thinking of starting a collection, ensure you choose colognes that express different sides of your personality, and that are suitable for each season of the year.
Yes! Making your cologne last longer means you need to pay attention to how you’re applying cologne, and when you’re applying it.
The best time to apply cologne is after a shower, when your skin is warm. Heat helps fragrance stay on longer. However, cologne should always be applied to dry skin. Wait at least five minutes after getting out of the shower to give your skin time to fully dry.
Top notes are an important part of choosing the right cologne for you. Top notes are the initial scent you get from a cologne. Common top notes in colognes for men are cardamom, bergamot, tobacco, leather, musk and patchouli.
Diving into the world of cologne can be intimidating, so we have compiled a list of things to keep in mind when you’re in the market for a new men’s cologne.
Note that some colognes are great year-round, while others are best suited for warmer or colder weather.
Take heed of what others are saying online about the cologne.
When sampling colognes, apply one spray of each cologne on each wrist. If you’re feeling feisty and want to test out a couple more, use both inner elbows.
Pay attention to the environment you are keeping your cologne in. A dry, cool environment is best for cologne.
Always apply your cologne to completely dry skin.
Don’t rub in your cologne after application; just let it air dry.
Don’t spray your cologne in the air, then walk into the mist – it’s a waste of cologne.
Apply cologne to the places on your body where you retain the most heat, such as the inner elbows, neck and wrists.
Remember that you want your cologne to be noticeable, but not overpowering.
If you need to reapply, do it sparingly.
No matter what cologne you decide on, we’re positive it’s going to smell phenomenal on you. With these best-smelling colognes for men, you’ll be certain to receive compliments on a daily basis.
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The San Diego home remodeling company works on full homes, kitchens, bathrooms, home additions, ADUs, garages, landscapes, and hardscapes.
Most homeowners want two things before they commit to a remodel: a realistic sense of cost and a clear picture of what the finished space will look like. Milan Design + Build helps deliver both through its online remodeling estimator and personalized design consultations, supported by a showroom experience and 3D renderings.
“The online estimate gives homeowners a starting number in about a minute, and the showroom and 3D renderings let them see materials and layouts before anything is built,” says David Noriani, CEO of Milan Design + Build. “Keeping design, permits, and construction with one team helps us manage expectations and keep everyone working toward the same vision.”

Modern design is a particular focus for Milan, with an emphasis on clean lines, natural light, functional layouts, and carefully selected materials. The team adapts each design to the homeowner’s lifestyle and the character of the property. Milan Design + Build combines thoughtful design with construction expertise, creating spaces that are as functional as they are beautiful.
The online estimator covers kitchen remodels, bathroom renovations, full-home remodels, and ADU construction. At Milan’s showroom on Carroll Road, visitors can review real materials, finishes, and design options, meet the design-build team, and discuss project scope, budget, and timing. Consultations can also be held virtually for homeowners who prefer to start remotely.
At Milan Design + Build, one integrated team works on the entire project. Design and construction aren’t divided between separate firms. The process begins with a consultation and feasibility review, followed by design, space planning, and 3D renderings developed from detailed measurements and digital scans. The team also coordinates architectural plans, structural engineering, city approvals, and material selection, with construction overseen by a dedicated project manager.
Homeowners can explore their remodeling options, get an initial estimate, or request a design consultation at MilanBuild.com.

The Campaign for La Jolla Institute for Immunology (LJI) will fuel scientific innovation and medical advances
La Jolla Institute for Immunology (LJI) is going public with a bold bet: a $55 million campaign to propel medical research into a new era. The Campaign for LJI will fuel discovery, empower scientific innovation, and expand the impact of immunology on human health.
The Institute quietly kicked things off in 2023, guided by its Board, campaign volunteers, and early believers. Nearly 80% of the $55 million goal is already in hand. Now LJI is opening the doors and inviting the whole community to carry their visions across the finish line and back discoveries that change how LJI researchers understand, treat, and prevent disease.
And there’s a bonus. To mark the public launch, LJI Board member and Campaign Honorary Chair Anthony R. Carr is offering a special matching gift so new donors can double their impact. Full details are here.
Immunology has already rewritten human history. Advances in immune science helped wipe out smallpox, pushed polio to the brink of elimination, and revolutionized how we prevent and treat infectious disease. Today, immune-based therapies are opening doors for patients with cancer, autoimmune disorders, and other serious illnesses once considered untreatable.
For nearly four decades, LJI scientists have stood on the front lines, driven by one insight: the immune system shapes disease in virtually every organ in the body. By decoding how the immune system works and how to harness it to prevent and treat disease, LJI researchers are chasing the Institute’s ultimate mission: Life Without Disease®.
To make that mission real, the Institute pairs world-class scientists with cutting-edge technology, speeding up breakthroughs and turning discoveries into transformative new therapies that ease suffering worldwide.
The Campaign for LJI supercharges that momentum, uniting the vision of the Institute’s scientists with a community that believes in research. Focused on advancing LJI’s most promising areas of study, the campaign aims to help build a future free from the burden of disease, a goal that demands bold ideas, lasting partnerships, and generous philanthropic support.
The Campaign for LJI will advance research across three critical pillars:
1. President’s Priority Fund. Flexible, unrestricted dollars let big ideas move now, not later. Scientists can launch high-risk, high-reward projects, bring experts together across disciplines, build transformative technologies, and train tomorrow’s scientific leaders.
2. Center for Sex-Based Differences in the Immune System. Male and female immune systems don’t respond the same way, and LJI researchers are tracing the fundamental differences down to individual cells and molecular pathways. The Campaign will speed up this pioneering work, revealing hidden drivers of disease and paving the way for more precise, biologically informed therapies for autoimmune disorders, infectious diseases, cancer, and beyond.
3. Center for Vaccine Innovation. Immunologists, bioengineers, and vaccine experts are teaming up to design the next generation of vaccines and immune-based therapies. With donor support, LJI scientists can engineer longer-lasting and more personalized vaccines, pinpoint the cellular mechanisms driving protective immunity, and refine delivery methods to prevent autoimmune disease and treat cancer.
As the campaign enters its public phase, LJI welcomes new partners and supporters to join this landmark initiative. Community support is essential to accelerating scientific discovery, and there are many meaningful ways to help shape the future of immunology. Donors may direct their gifts to any campaign priority or other area of interest. As a comprehensive campaign, all gifts to LJI count toward the campaign goal, regardless of designation. Join the campaign, and multiply your impact with our limited-time matching opportunity.
To explore the campaign, visit imagine.lji.org.
Scripps orthopedic surgeons are investigating stem cells as an alternative to joint replacement
Shiley Center for Orthopaedic Research and Education at Scripps Clinic recently received a $12.7 million grant from the California Institute for Regenerative Medicine to investigate whether they can transform stem cells into tissue that can repair some types of knee injuries. Currently, if a patient has lost most, if not all, of the cartilage in their knee, then their doctor will recommend a total joint replacement. Joint replacement is safe and effective, but patients who’ve only lost part of their cartilage often don’t qualify. A stem cell-based treatment would provide these patients an option that doesn’t involve donor tissue. Click here for more on the preclinical trial process.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
Artwork throughout the Lusardi Tower at Scripps Memorial Hospital Encinitas promotes hope and healing
The recently opened Lusardi Tower at Scripps Memorial Hospital Encinitas is a state-of-the-art addition to the hospital staffed by dedicated team members who’ve helped make Scripps one of the nation’s leading healthcare systems. Complementary to that medical excellence, the Lusardi Tower also represents the latest expansion of the Scripps Arts for Healing Program. The philanthropic initiative strategically places nature- and community-based artwork throughout the hospital to support health and well-being. Both Scripps Encinitas and Scripps Memorial Hospital La Jolla have healing arts programs as part of new building projects and growth on the campuses. Click here to read more about the Healing Arts Program and how residents from a nearby retirement community showed their support.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
From century-old Craftsman homes to vegan fantasy bars, dive bars, and a tiki room built for exactly two people, this is one of San Diego’s great little neighborhoods
You may not realize it, but Balboa Park is bigger than Central Park (in fact, 1.5 times larger). Pressed right up against its southeastern edge is a little architecture farm built on old trolley bones, where houses look like someone was collecting architectural styles and local businesses are still run by people who seem personally invested in keeping this place interesting.
This is South Park.
To understand why it feels the way it does today—less like one commercial strip and more like a handful of tiny villages—you have to go back to the trolley.
The land that became the original South Park Addition (the subdivision’s original name) was surveyed in 1870 and officially filed in 1890, but the neighborhood really started becoming a neighborhood in the early 1900s. The Bartlett Estate Company began developing and marketing the tract in earnest around 1906, pairing lots and new homes with something extremely useful if you lived outside Downtown in the horse-and-buggy era: an electric streetcar.
On May 1, 1906, the South Park and East Side Railway made its first trip. Developers didn’t just build near transportation; they helped pay for the transportation, then used it to sell the dream. Downtown had industry, noise, and congestion. Out here were palms, sidewalks, utilities, room to breathe and a four-cent ride back to the city.
It worked. Homes began filling in around the streetcar route, and little commercial clusters grew around the places where people got on and off. That transportation pattern is still written into South Park’s geography. Some of the neighborhood’s odd street geometry is also due in part to the trolley—the old line cut across parcels instead of politely obeying the grid, leaving behind pieces of land that later businesses learned to build around. Places like Station Tavern sit on the former easement and station site of San Diego’s No. 2 trolley line.
Then San Diego went big for the 1915 Panama-California Exposition in neighboring Balboa Park. The exposition transformed much of the park and helped push the city through another burst of building and growth. South Park was right there to absorb some of that momentum.
And the people building houses here had taste.
Walk the residential streets now and it can feel like somebody planted an architectural sample garden: Craftsman, Prairie, Mission Revival, Tudor Revival, Spanish Colonial Revival. Creedence Clearwater Revival. All the revivals. The neighborhood includes work by Irving Gill, one of the defining architects of early modern California; Gill-designed Prairie homes still stand along Granada Avenue.
The city formally designated the South Park Historic District in 2017, recognizing roughly 400 properties and a period of significance stretching from 1906 through 1949. In other words, a lot of what makes the place feel old is actually old.
While the trolley eventually disappeared, the basic idea behind it didn’t. South Park is still a neighborhood organized around little pockets of human activity: a couple blocks where you can buy a record, drink a beer, find a 60-year-old lamp, eat a vegan burger beneath gothic beasts, browse a bookstore, and walk home past a century-old Craftsman.
The 30th-and-Fern area may be the clearest example. Several surviving buildings there date to South Park’s early development, including the old Fire Station No. 9, Rose Grocery building, and Burlingame Garage. What began as infrastructure for a young streetcar suburb became the neighborhood’s commercial heart.
That history is also partly why buying a house here can be competitive. There isn’t some endless supply of vacant land waiting around the corner for another subdivision. Much of the neighborhood filled in generations ago, and the architecture itself is part of the appeal.
San Diego Mag’s been documenting the city for 78 years. And we’ve been looking for a partner who loved the city enough to help us tell its stories. Redfin is that partner. They’re helping us tell the story of some of the city’s most unique neighborhoods. They launched Redfin Early Access this year to get their people in first and to see certain coming-soon and exclusive listings on Redfin before they appear on other major real-estate sites.
First up: South Park.
Here are some of the people and places worth knowing here:

Start with Judy “the Beauty” Forman, because it’s difficult to explain South Park without her. The former social worker bought Big Kitchen in 1980 and turned a neighborhood breakfast joint into a gathering place for artists, musicians, activists, politicians, eccentrics, and pretty much anyone who needed somewhere to belong. As Judy puts it, “I built this for people who others passed over.”
One of those people was a young single mom named Whoopi Goldberg, who worked as a dishwasher here before the Whoopi Goldberg part of her career happened. Today Big Kitchen still serves breakfast and lunch Thursday through Monday.
3003 Grape Street
Whistle Stop reopened in 2001, right as South Park’s little independent-business ecosystem was finding a new generation. Owner Sam Chammas—also connected to Live Wire and, later, Station Tavern—helped turn it into the kind of neighborhood bar where the calendar can jump from a DJ night to live bands to some strange communal event nobody at a normal sports bar would propose.
The room still has that laid-back, slightly sweaty house-party quality. Check what’s happening before you go, because Whistle Stop changes personality depending on the night: sometimes neighborhood beer, sometimes everyone dancing beneath the disco ball like work tomorrow was canceled.
2236 Fern Street
Station Tavern may be the most literal example of old South Park becoming new South Park. It opened in 2009 on land once crossed diagonally by the No. 2 trolley line, and architect Lloyd Russell incorporated that history into the design rather than pretending the weirdly shaped lot wasn’t weirdly shaped. The project won the San Diego Architectural Foundation’s Grand Orchid Award the same year it opened.
Sam Chammas built the place as an open-air burger-and-beer spot with big communal tables, a backyard, room for kids, and room for dogs. It still works exactly that way: get a burger, get the tots, let everybody spread out, stay awhile.
2204 Fern Street
Kindred arrived in late 2015 looking nothing like the beige-and-leafy vegan restaurant stereotype. The place went full gothic fever dream—heavy music, wild cocktails, decadent plant-based food—and eventually collected national vegan accolades plus local Restaurant of the Year and design honors.
And in 2026, it got even weirder. Hidden behind a chain-mail passage inside Kindred is Throne Room, a medieval-fantasy cocktail chamber whose mythology grew out of a Dungeons & Dragons-inspired map the Kindred team created for a 2017 Coachella pop-up. The 90-minute experience has scroll menus, plant-based mezze, cocktails and zero interest in pretending restaurants need to behave normally.
1503 30th Street

Vinyl Junkies has good music-scene DNA. Founder Eric Howarth previously ran indie label Hi-Speed Soul, whose roster included acts like Nada Surf and Swervedriver, then teamed with Casbah owner Tim Mays after the pair had spent years putting on Vinyl Junkies record swaps.
They opened the South Park brick-and-mortar shop in 2017, and it remains a buy-sell-trade temple for people who understand that owning music on a physical object is irrational in exactly the right way. Go flip through the new arrivals. Leave holding something you had absolutely no intention of buying.
2235 Fern Street
Bad Madge is what happens when “vintage store” doesn’t quite explain the situation. Owner Tanya McAnear and her team fill the shop with furniture, clothing, barware, records, art, jewelry, collectibles, and various objects that seem like they may know things about their previous owners. The shop opened in 2011 and has made reuse and upcycling part of its identity ever since. Go in without looking for anything specific—specificity will only slow you down.
2205 Fern Street
Across the neighborhood’s vintage-and-vinyl universe sits Thread + Seed, a local boutique built around clothing, denim, gifts, and personal styling. Its South Park shop has an especially deep denim program—petite, tall, wide-leg, straight, flare—and the store also offers one-on-one styling built around color and body type. In other words, this is where you go after deciding the jeans currently on your body have betrayed you. South Park understands that sometimes personal renewal begins with pants.
2220 Fern Street
Seth Marko started The Book Catapult as a book blog in 2006. In 2017, he and his wife, Jennifer Powell, turned it into an actual bookstore in South Park, specializing loosely in fiction, local interest, and children’s books while maintaining the more important bookseller skill: putting something into your hands that you didn’t know you needed.
There are staff picks, author events, signed books, and the dangerous possibility of walking in for one title and emerging with four. Because no one ever died thinking, “I shoulda read less.”
3010-B Juniper Street
Chefs, restaurateurs, sommeliers, and craft mixers - meet our 2026 Tastemakers, the minds behind the magic.
Chef Roberto Alcocer showcases all that Mexican cuisine and culture has to offer at Oceanside’s Valle. The Michelin-guide recommended restaurant takes inspiration and techniques from all over Mexico—with a heavy Baja influence—and blends them with local San Diego ingredients to create original and delectable contemporary Mexican cuisine. The seasonal tasting menu allows Chef Alcocer to experiment with the freshest available ingredients, creating dishes that defy guests’ expectations, while the wine list features more than 100 labels from Mexican artisans. Even the restaurant’s walls are a celebration of Mexican culture, all decorated with work from artists of Baja.
“My favorite part of being a chef of Valle is being able to showcase the Mexico that I know to everyone who visits,” Chef Alococer says. “Not only through the food, but with the design, culture, and welcoming service.”
Lobster Taco: Flour sourdough tortilla with lobster shell bisque and local red spiny lobster

222 North Pacific Street, Oceanside, California 92054
866-723-8906 | valleoceanside.com