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Shop the Makers Arcade Spring Fair, see a new production of Fences and sample local brews at the North Park Festival of Beers
Hop all over San Diego this weekend for sports, live music and egg-stravagant Easter events. San Diegans can cheer on both the Gulls and the Mojo as they make their respective playoff pushes. Local concerts include the improvisational Reggie Watts at the Epstein Family Amphitheater and a tribute performance of the Dave Brubeck Quartet’s Time Out at Jacobs Music Center. And when Easter Sunday comes around, families can celebrate the holiday by exploring the Makers Arcade Spring Fair or dining at Arlo’s Easter Golden Egg Buffet Brunch.
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
For its first Chef’s Dinner of 2026, The Kitchen at the Museum of Contemporary Art, San Diego is looking to the legume family for its star ingredients. The four-course prix fixe menu will include optional wine pairings and a welcome bite, plus dishes like olive oil poached halibut with pea and artichoke barigoule, as well as angel food cake with sweet pea mint ice cream, and white chocolate and lemon verbena curd for dessert. Indoor and outdoor seatings for The Study of Peas + Fava dinner are available this Thursday from 5-8 p.m. Reservations are $95 per person online.
700 Prospect Street, La Jolla
Sip from a selection of over 80 locally crafted brews while taking in live musical performances during the 16th annual North Park Festival of Beers. This Saturday from noon to 4 p.m., hang out in front of the LaFayette Hotel and enjoy food vendors, sets from Louis XIV and The Film Company, and unlimited two ounce beer tasters. Ticket options include $56 for general admission (entry at 1 p.m.), $41 for designated driver entry and $72 for VIP passes, which come with special beer sampling from noon to 1 p.m. As always, a portion of event proceeds will go toward the San Diego Music Foundation’s Taylor Guitars in Schools program.
2223 El Cajon Boulevard, North Park
Dine out with the whole family this Sunday from 9 a.m. to 3 p.m. at Arlo’s Easter Golden Egg Buffet Brunch. The holiday spread will include a seafood station, themed cocktails and sweet and savory breakfast classics, as well as a live DJ, pop-up jewelry shopping from Kendra Scott and an appearance from the Easter Bunny. Reservations (not including tax and gratuity) are $99 per adult—and include a complimentary glass of sparkling wine—$40 for kids ages 5-12 and free for kids ages 4 and under. Families are also welcome to bring baskets so their young ones can take part in one of Town and Country’s easter egg hunts on Martini Lawn.
500 Hotel Circle North, Mission Valley
April 2026 marks 11 years since Calum Scott’s solemn cover of Robyn’s “Dancing on My Own” that took him from the stage of Britain’s Got Talent to viral chart success worldwide. Since then, he’s released three albums, the most recent being the nostalgic Avenoir, released last October. Now on the West Coast leg of his international tour, Scott is stopping by The Observatory North Park this Wednesday (7 p.m.) with indie pop artist Ber, whose debut album Good, Like It Should Be drops this Friday. Tickets range from $50 to $87 for this concert.
2891 University Avenue, North Park
Every Friday night in April (7:30 p.m.), the Athenaeum Music & Arts Library will present an unplugged concert as part of its Acoustic Evenings series. Up first this Friday is independent rapper and former MacGregor frontman Wax. Also on the bill are a pair of duos: Lisa Sanders and Karen “Brown Sugar” Hayes, players of intimate folk, rock, gospel and more, and Jimmy and Enrique, comprising the world music stylings of guitarist Jimmy Patton and percussionist Enrique Platas. Tickets are $19 for Athenaeum members and $24 for non-members.
1008 Wall Street, La Jolla
Released in 1959, Time Out by the Dave Brubeck Quartet was a milestone release, with the only thing more pleasingly irregular than its time signatures being its honor as the first jazz album to sell one million records. As part of the Jazz @ The Jacobs Series, a quartet of modern-day jazz musicians will once again perform Time Out in full this Friday at Jacobs Music Center. Following a pre-show set from Gilbert Castellanos’ Young Lions Jazz Conservatory at 6:30 p.m., pianist Josh Nelson, alto saxophonist Nicole McCabe, bassist Luca Alemanno and drummer Joe LaBarbera will take the stage at 7:30 p.m. Tickets range from $63 to $80 for this concert.
1245 Seventh Avenue, Downtown
With his musical acumen, improvisation skills and comfort with catching audiences off-guard and bewildered, Reggie Watts has all the marks of a live comedy dynamo. Despite being known for his time as an eccentric sidekick for Comedy Bang! Bang! and The Late Late Show with James Corden, Watts’ absurdist talents are on best display when he’s the center of attention. Watts’ performance this Saturday (8 p.m.) at Epstein Family Amphitheater will feature multi-instrumentalist Salami Rose Joe Louis as a special guest. Tickets range from $30 to $50 for this concert.
9480 Innovation Lane, La Jolla

Prior to the Vietnam War, the concept of American soldiers returning home from battle with post-traumatic stress disorder was not yet accepted. The subsequent struggle for many veterans to reacclimate is where PowPac’s adaptation of Strange Snow finds its central conflict. In Stephen Metcalfe’s stage drama, outgoing Vietnam vet Megs attempts to lift the spirits of David, his struggling old comrade in arms, with the help of David’s sister Martha. General admission is $27, with performances this Friday (7:30 p.m.), Saturday (2 and 7:30 p.m.) and Sunday (2 p.m.).
13250 Poway Road, Poway
Two intriguing exhibitions will premiere just steps away from each other during La Jolla’s monthly First Friday Art Walk. Typically a platform for local artists to flaunt their unique eccentricities, Thumbprint Gallery is opening its doors to 13 visiting creatives for its upcoming group exhibition Out-of Towners (on display through April 25); its opening reception will take place Friday from 4-9 p.m.Around the corner, the showroom of Unscripted Spaces will host In Situ: La Jolla, opening Friday from 4:30-7 p.m., a melding of interior design and diverse artwork for Activated Spaces (on display through September); RSVP for its reception here.
Thumbprint: 920 Kline Street, La Jolla | Unscripted Spaces: 7730 Girard Avenue, La Jolla
A young girl’s audacious cross-country journey, set amidst the burgeoning California Gold Rush, is the focus of Aaron Fields’ new musical comedy True Shot Jean. When word of an injury to her mine-worker father reaches Liza Jean’s family, her brothers resolve to find him, while Liza Jean is tasked with staying behind. When Liza decides to head West on her own, she navigates unexpected troubles and colorful characters in pursuit of family reconciliation. Tickets are $20, with performances this Friday (7 p.m.) and Saturday (2 & 7 p.m.) at Trinity Theater Company.
1640 Camino Del Rio North, Mission Valley
Though they all occupied space within the Surrealism movement, the paths of Frida Kahlo, Salvador Dali and Sigmund Freud never converged all at once, until now. During Your Unconscious Mind, Brilliant Spectrum Art invites audiences to dress in pajamas, partake in collective art-making, and even receive a few creative pointers from the trio within an immersive classroom setting inside the Studio One theater at California Center for the Arts, Escondido. Tickets are $20, with performances this Friday and Saturday at 7:30 p.m.
340 North Escondido Blvd, Escondido
Beginning Saturday at The Old Globe, see a production of August Wilson’s Fences, the third and most acclaimed installment in Wilson’s famed Century Cycle—10 iconic American plays, all set in his native Pittsburgh, PA. Fences centers on a fractured working-class family, headed by sanitation worker and former Negro League baseball player Troy Maxson, which due to failed sporting dreams, growing father-son resentment and a heartbreaking secret, threatens to break for good. Tickets start at $40, with performances this Saturday at 8 p.m. and Sunday at 7 p.m.
1363 Old Globe Way, Balboa Park
With just eight games left, the San Diego Gulls will need a strong finish to hold off the Tucson Roadrunners for the Pacific Division’s final postseason spot. The playoff push will commence with a two-game homestand at Pechanga Arena beginning Wednesday at 7 p.m. with, fittingly, a game against the Roadrunners; tickets start at $20. Then, Friday at 7 p.m., the Gulls will face off against the Bakersfield Condors as they celebrate Mexican Heritage Night with live banda music and $5 beers; single tickets start at $19 and special ticket packs, which come with a themed Mexican Heritage Night scarf, range from $34 to $69.
3500 Sports Arena Boulevard, Midway
Enjoy a free afternoon by the bay this Saturday as part of Port of San Diego’s A Day at the Park series. From 11 a.m. to 3 p.m. at National City’s Pepper Park, there will be food vendors, family-friendly activities and live performances, including from PASACAT Philippine Performing Arts Company and Sabrosas Latin Orchestra. Plus, attendees can take advantage of complimentary shuttle service from Paradise Valley Hospital and Olivewood Elementary. Sign up for event reminders here for the chance to win a Pepper Park water bottle while supplies last.
3299 Tidelands Avenue, National City
For its 2026 Spring Fair, happening this Saturday and Sunday from 10 a.m. to 5 p.m., Makers Arcade has assembled a lineup of over 140 local artisans, makers and crafty businesses at a first-time venue: Balboa Park. Fair visitors can shop accessories, clothing, artwork and decor galore, plus check out make-and-take craft stations, food trucks, photo booths, pop-up bars and interactive art installations. Admission is $5 for adults, $10 with a limited-edition shopping bag add-on, and free for children ages 12 and under; admission proceeds support the San Diego Made nonprofit.
624 El Prado, Balboa Park
Since the San Diego Mojo began play in the 2024 Major League Volleyball season, the cornerstone of their defense has been Shara Venegas, the team’s libero and world-class dig master. Recently, Venegas was named an MVL All-Star for the second consecutive year, and appeared in Saturday’s MVL All-Star Match with fellow Mojo players Marlie Monserez, Marin Grote. To commemorate her time as the Mojo’s all-important specialist, the first 1K fans in attendance at the Mojo’s match Sunday (5 p.m.) against the Dallas Pulse will receive a diving Venegas bobblehead. Tickets start at $29 for this match.
5500 Canyon Crest Drive, Rolando
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Your checklist for the best stage performances, museum exhibits, and one-night-only cinematic events hitting San Diego this autumn
Fall Arts Preview presented by SDFC Playmakers
Now through Jan. 10, 2027
Sift through over 200 photographs, sketches, letters, and costumes from “The King of Vogue,” who photographed World War II, modernized royal portraits, and created the aesthetic for 1920s socialites in London.
Now through Feb. 28, 2027
Walk through an 18-foot whale ribcage (and a couple dozen other marine-creature sculptures) made entirely of plastic bottles, flip-flops, lighters, rope, and other plastic detritus found on the beach in the Nat’s 3,000-square-foot second-floor gallery.
Now through May 31, 2027
Part of SDMA’s centennial, “Forging a Legacy,” highlights artists from the past (Picasso, Monet) and modern day (Hugo Crosthwaite) who contributed to the museum’s collection.
Now through 2027
See the stars (without the smog) at their best from the winners of the world’s largest astrophotography competition—all in the Fleet Science Center’s new basement gallery, specifically dimmed to let the cosmos shine.
Sept. 6–Oct. 11
From the 2013 silver screen to this year’s The Old Globe stage, you can “Begin Again” (again) with a world-premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
Sept. 9–Oct. 4
“On the outside, always looking in…” marks the emotional crux of the Tony-, Grammy-, and Emmy-award winning musical coming to the Cygnet Theatre.
Opening Sept. 12
Learn the history of the Kumeyaay Nation from the perspective of the members themselves in an immersive exhibit inspired by graphic novels “Our Past, Present, and Future,” and “Beyond Gaming.”
Sept. 16–Oct. 11
During Oscar Levant’s appearances on “The Jack Paar Show,” he explained his reality with mental illness—the institutionalizations, electroshock therapies, nothing was too taboo for him. “Good Night, Oscar” takes us backstage in the raw moments before his 1958 television appearance.
Sept. 19–Jan. 17, 2027
A disco ball isn’t just a disco ball. It’s a symbol of where queer communities can finally exhale and be their fullest selves. “Visiones Nocturnas” uses paintings, sculptures, textiles, performances, photos, and videos from Latin American artists to explore what’s at stake when nightclub lights shut off.
Sept. 21, Oct. 26, Dec. 7
Guest organists from across the country will come to the Balboa Theatre to accompany a new silent film for each performance. This year closes out with The Headless Horseman (1922), Dr. Jekyll & Mr. Hyde (1920), and a holiday triple feature of Laurel and Hardy films.
Sept. 29–Oct. 4
“What if Abe’s assassination wasn’t such a bad thing for Mary Todd Lincoln?” was the question that inspired Cole Escola’s play “Oh, Mary!” In the production, Mary Todd desperately tries to return to the cabaret stage, but her husband (President Lincoln in the midst of the Civil War) keeps getting in the way.

Oct. 3–4
Conductor Rafael Payare opens the San Diego Symphony’s 2026-2027 season with a three-part concert featuring composers Sofia Gubaidulina, Wolfgang Amadeus Mozart, and Richard Strauss.
Oct. 8
Two dozen of Emily Dickinson’s poems are turned into songs—composed by Pulitzer Prize winner Kevin Puts and performed by Grammy-winning mezzo-soprano Joyce DiDonato—for a one-night-only exploration of love, loss, loneliness, and mortality.
Oct. 8–Nov. 1
Roommate beef has no age limit. The latest play from Pulitzer Prize winner David Lindsay-Abaire turns that experience into a comedy through retirement home roommates Marilyn and Abby and the bet between them to see who will break first and move out.
Oct. 12
Composer Olivier Messiaen has chromesthia, so for him, sound evokes a visual connotation. His work “Des Canyons aux Étoiles” brings desert rock and the night sky to mind. See what he means from La Casa del Zorro in the Anza-Borrego Desert, in this performance immersed within nature.
Oct. 13–18
San Diego International Film Festival salutes the silver screen for a 25th time, now with a sixth day adding extra time for parties, screenings, and movie-star tributes.
Oct. 23–25
Considered one of the masterpieces from opera great Giuseppe Verdi, San Diego Opera’s “Rigoletto” sees what happens when the prurient Duke of Mantua and his sharp-tongued court jester become entangled in a fatal curse.
Oct. 27–Nov. 29
When the Grim Reaper’s job becomes too…grim…and he retires after 300,000 years, his daughter picks up the family business. But when she falls for a human and finds beauty in the souls she’s meant to reap, she questions her purpose.

Nov. 21–May 9, 2027
San Diego is nothing without skate culture. Mingei’s “Skate Craft” portrays skateboarding as “living folk art” via its DIY roots (skateboards built in garages) and shows how that ethos shapes the future.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Meet the artists, makers, and advocates whose work shapes how the city looks, sounds, gathers, and connects
San Diego is full of people who deserve a few thousand words on what they make, who they bring together, and how their work changes the city around them. The artists, makers, advocates, and behind-the-scenes talent below are a small part of that larger ecosystem.
To help us narrow our list, we looked for names that kept coming up, work that reflects the diversity of our region, and people building something bigger than themselves.
Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.
Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.
Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Gail Czyszczon is owner/copywriter at Z3 Writing and best-selling author of a children’s book series. As a strategic communications professional and editorialist, she's passionate about discovering untold stories and themes that ignite fresh conversation and true change in communities.
Joe Dreamz built a local following by asking strangers about their ambitions and turning their answers into songs
People remember the first time they see Joe Dreamz.
Mine was a mile into the 2023 Carlsbad Half Marathon. He was standing on a speaker in the middle of the course, singing: “Hey you with the shoes, are you living Joe Dreamz?” Clearly not. I’m running uphill at 7 in the morning, I thought.
Months later, walking out of The Rady Shell, there he was again—parting the crowd of concertleavers Moses and the Red Sea style, singing the same song: “Hey you with the purse, are you living Joe Dreamz?”
Who’s this man at every public spectacle, singing metaphysical questions in a hand-altered, color-coordinating suit that would make James Brown proud and standing on a Soundboks speaker with a microphone and tip bucket?
A few years ago, San Carlos–born, El Cajon–based Joe Dreamz wasn’t exactly living Joe Dreamz—making $5 footlongs at Subway, dealing with croissant coworkers at Costco’s bakery, and selling life insurance. After he got let go from the life insurance gig and his car broke down in the middle of a 2020 road trip in Seattle, he used his emergency savings to buy a microphone and a speaker; a self-taught musician, he pulled from the only skillset he knew to monetize. He’d set up at Seattle’s Pier 55 and ask people what their dreams were. Then, for $5, create a freestyle rap to commemorate (and hopefully activate) those dreams.
“The goal is that someone listens to a Joe Dreamz song, and they don’t have to wait until metaphorically their car breaks down before they chase their dreams,” he says.

A chance encounter with an airport worker led to a free flight back to San Diego, and Joe Dreamz came home “transformed,” he says. He started busking at the Mission Beach boardwalk, Kate Sessions Park, outside Gaslamp bars; then Padres games, farmers markets, marathons. He also hit the mic outside of Coachella this year (“Joe-chella,” he says).
It’s not a get-viral-quick gimmick; people’s lives are changing. One fan finished writing her book after a dose of Joe Dreamzpiration. Another named his own daughter Joy Dreams.
Now, he’s working on the upstart “Tell Me Your Dream” podcast and DREAM Week in local schools, where each day represents a step toward achievement (D is destination day, R is reason day…). He doesn’t want inspiration to reach you only after hearing a song or watching a video: He believes in this message so much that he literally got DREAM tattooed onto his forehead.
“It’s on my face, so people have no choice [but to see it],” he says. “I’m a local celebrity here, so everywhere I go, people ask me for pictures. In every selfie, the message goes along for the ride too.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
Live Nation is turning the historic Wonder Bread Building into a 4,000-capacity concert hall designed to bring more touring acts to the city
Imagine being the song continuously getting skipped on the playlist. Not because no one wants to hear you, but because you never quite fit the moment. For years, San Diego has been that song on the touring circuit. Artists who have outgrown intimate clubs but aren’t yet filling arenas and stadiums have often passed us by, heading north to venues better suited to the size of their show. San Diego wasn’t missing the audience, it was missing the room.
That’s all about to change.
On August 17, Live Nation Entertainment announced plans to transform the historic Wonder Bread Building, which it purchased in June for $16.8 million, into a 4,000-capacity indoor venue slated to open in fall 2028. The new space will host music acts as well as private, corporate, and community events.
Currently, San Diego’s concert landscape jumps quickly from intimate clubs like the Casbah, Winston’s, and Belly Up to larger theaters, amphitheaters, arenas, and stadiums. What’s largely missing—particularly downtown—is a modern indoor room built specifically for roughly 4,000 concertgoers. This leaves a gap in mid-size venues for touring acts that land stages like the Hollywood Palladium or Boston’s MGM Music Hall at Fenway.
“We are filling a void in the market,” says John Schalk, Live Nation’s Vice President, San Diego Market. “There are other venues in town, but this […] building is just something that doesn’t currently exist.” Although SDSU’s Cal Coast Credit Union Amphitheater serves the 4,000-capacity range, its outdoor, fixed-seating arrangement isn’t as versatile as the proposed Live Nation project.
Located at 171 14th Street, just a six-minute walk from Petco Park, the building carries a century of history. Architect Eugene Hoffman designed it in 1924, a year after completing the Barcelona Apartment Hotel in Bankers Hill. The landmark brick building served as a bakery and warehouse for the Southern California Baking Company before Continental Baking Company, producers of Wonder Bread, took over in the 1950s and operated there through 1988 continued at the site until 2007.
In the early 2000s, Bob and Gay Sinclair, the couple behind a portfolio of East Village properties, purchased the building. After Bob—the founder of Pannikin Coffee & Tea—died in 2011, Gay sold much of their real estate portfolio but held onto the Wonder Bread Building. Mission Brewing eventually took over the space, where it operated for more than a decade before announcing its 2026 departure.
Now, the building is preparing for another reinvention. Live Nation plans to preserve the historic bakery’s four exterior walls, red brick façade, grain silo, barrel-vaulted trusses, and skylights as part of its next chapter.
Live Nation isn’t looking to erase its history but to celebrate it, allowing the building’s past to give the new venue some soul. “It’s really important for us that we maintain the integrity and the history of that building,” Schalk says. “There will be new construction and design elements as we go through the process to create the concert venue, but we’re working really hard to preserve it.”
Blueprint Studio, Live Nation’s in-house design and development group, and Gensler, the architecture firm behind San Diego International Airport Terminal 1 and Snapdragon Stadium, will be heading the project. The plan is to design the ground-floor space as an open, general-admission area with a premium level above with 600-plus fixed seats, in addition to box and suite sections. There will also be an additional structure built on top of the historical portion of the building (the four original walls that house the lobby) called the Vinyl Room—a Japanese-inspired hi-fi listening VIP lounge serving elevated food options.
One of the most reassuring aspects of the project is the focus on the concertgoer’s experience—specifically the “pet peeves” we all know too well: long bathroom lines, cramped exits, obstructed views. According to Schalk, one of the best things about building upon the existing structure is having the ability to consider potential obstacles and tackle them before construction begins. “I’d say we are ‘purpose building’ the entirety of the project for a music venue,” says Gensler lead project architect Garrett van Leeuwen. “As part of our design process, we do an in-depth sightline analysis to make sure that sightlines are optimized from every point and seat within the venue.”
Circulation design is also being implemented to ease traffic flow, alongside acoustic optimization and a transformative outdoor beautification effort. According to van Leeuwen, this “public realm space” will grow the existing 14-foot sidewalk to a 32-foot sidewalk complete with plazas and landscaping.
“This venue is for the fans. For the music lovers,” Schalk explains. The vision is intimate: “I want a fan to walk up to that building, see that red brick facade, grab their ticket from the box office, go into the lobby and see some of the history that will present itself… and feel like you entered a home.” Schalk also expressed a “keen interest in making sure that we work with the local artists, the local bands, the local musicians in town.” It’s a project that recognizes San Diego as a growing market that is hungry and ready to see a vibrant arts and culture community thrive.
According to an analysis by Oxford Economics analysis shared by Live Nation, the venue is projected to deliver a significant boost to the local economy, generating approximately $97 million in annual economic impact and supporting 660 jobs. This also includes welcoming 316,000 fans each year—with 126,000 traveling from outside the San Diego metro area—and driving $53 million in local spending at nearby restaurants, hotels, and retail establishments.
Considering its proximity to other major event spaces and overall busy urban areas, traffic and parking may be a concern, especially on nights of overlapping events. But in those cases, Schalk said they would work together on communication efforts; parking availability; and staggering start, end, and loading times; as well as providing easy access to designated rideshare areas. With transit stations nearby (the closest one being a 4-minute walk at 12th & Imperial), public transportation is another great option for enjoying your night out.
There are still two years of design, construction, and plenty of logistics between now and opening night. But the bigger promise of the Wonder Bread Building is simple: San Diego finally gets a venue built for the artists who have historically passed it by. After years of getting skipped on the touring playlist, the city may finally be getting its turn on repeat.
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
Whether you’re ready to lean into fall or determined to keep summer going, here are all the best things to do this month
September is San Diego’s unofficial second summer—the crowds thin, the weather stays warm, and the city’s calendar somehow gets even busier. This month brings stadium-sized rock shows, Broadway’s buzziest comedy, a new anime convention, world-premiere theater, gallery openings, food festivals, and the first signs of spooky season. Whether you’re ready to lean into fall or determined to keep summer going, here are the best things to do in San Diego this September.
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

As Guns N’ Roses storm into decade five, their appetite for destruction persists. During their Snapdragon Stadium concert, hear the hard rock anthems, new material and a set from The Black Crowes.
Kehlani is proof that the romance and earnest sensuality of old-school R&B will never go out of style. Hear her take it back to the aughts at Viejas Arena.
From the silver screen to The Old Globe stage, John Carney will Begin Again (again) with a world premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
The concept of work is a guiding principle for San Diego native and multidisciplinary creative noé olivas. Observe his community-informed approach via Tierra y Cielo (Earth and Sky) at Best Practice Gallery.
Two workers grapple with the weight of their roles at a temporary migrant shelter in Mario Vega’s world premiere play Our Lady of the San Diego Convention Center, set for citywide performances.
Luminous visions of peace and the Punjabi-American roots of Rupinder Kaloti inform The Gathering, a wondrous unification of family foretold via paintings at Oceanside Museum of Art.
It’s Mary Todd Lincoln’s world and we’re just living in it. See the presidential paramour barrel to her way to stardom at the Civic Theatre during Oh, Mary!, Cole Escola’s political spoof.

Pros and Con(vention)s: Anime San Diego will debut at the San Diego Convention Center with cosplayers, panels and more than 400 vendors well-versed in Japanese animation.
Scaredy cats beware: SeaWorld San Diego’s Howl-O-Scream embraces frights forged in darkness. Enjoy an ominous lineup of live shows, scare zones and bloody bars ahead of Halloween.
The best parts of Artivál and the Alley Cat Art Walk have united for the free Alley Cat Art Fest, an all-day outing for live music and immersive artwork in Downtown El Cajon.
Take a Grecian vacation for a fraction of the price during the annual Cardiff Greek Festival, two days of immersive cuisine and culture—with plenty of dancing—on the Encinitas coast.
Step away from the stove! The California Restaurant Association has eight days of eating experiences with your name on it. During San Diego Restaurant Week, explore by meal, neighborhood or cuisine for your personal dining plan.
Nourish yourself with an all-inclusive spread of Pacific Beach eats and locally-crafted artwork during the HeArt of PB Restaurant Walk on Garnet Avenue.
When it comes to stand-up comedy, Chelsea Handler is always ready to roast. See Handler tell anecdotes and skewer an assemblage of victims during her Balboa Theatre performance.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
San Diego Magazine's Private School Guide 2026
NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!
Enrollment: 100
Grades: K – 8
Tuition: $30,000
Deadline: Rolling
Gender: All-inclusive
Details Nonsectarian
Open House Tours by appointment

12285 Oak Knoll Road • Poway, California 92064
858-679-5744 • [email protected] • thenewbridgeschool.com