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Health & Fitness AUGUST 9, 2023

7 of the Most Scenic Bike Routes in San Diego

The best places to take in the views on two wheels

7 of the Most Scenic Bike Routes in San Diego
Courtesy of the San Diego Tourism Authority
Mission Bay Loop Scenic Bike Routes San Diego

Courtesy of the San Diego Tourism Authority

I didn’t ride a bike without training wheels until I was 10 years old. I was intimidated by steep hills, sharing the road with cars, and any sort of cardio exercise. But then something changed: I received my very own bike. It wasn’t just any bike—it was my dad’s cherry-red 1993 Specialized RockHopper, a bike that had three more years of life experience than I did. Once a rusting relic in my father’s garage, it became my way to freely explore San Diego, the city I’ve called home my whole life.

Since then, I have spent countless hours tracing the following trails, loops, and bike paths with friends and family. Whether you’re a beginner or experienced cyclist, these treks offer something for everyone (including some truly stunning views). With summer traffic in full swing, it’s time to trade in four wheels for two and embark on these scenic routes around San Diego.

Centennial Park Bayshore Bikeway Scenic Bike Routes San Diego

Courtesy of the City of Coronado

Bayshore Bikeway

12 miles

The Bayshore Bikeway is a great spot for bikers of all skill levels who want to enjoy a beautiful waterside view of downtown San Diego. The path is generally flat and provides a wide, dedicated lane for bikers, pedestrians, and skaters to share. Casual riders can start their cruise at the Coronado Ferry Landing and circle back at the Coronado Yacht Club.

More serious bikers can follow the path beneath the Coronado Bridge and along the Silver Strand Highway 75, then turn onto Palm Avenue for the final stretch to the Imperial Beach Pier. Some folks even take the Coronado Ferry to the Coastal Rail Trail (see below) for a full-day biking adventure. Stop by the Coronado Coffee Company stand just off the Coronado Ferry Landing Pier, a popular spot for cyclists to fuel up on caffeine before a long jaunt down the Silver Strand.

Coastal Rail Trail Oceanside Scenic Bike Routes San Diego

Courtesy of Keep San Diego Moving

Coastal Rail Trail – Encinitas to Oceanside

13 miles

This flat and scenic North County trail is a gorgeous, laidback stretch between Encinitas and Oceanside. Park near Swami’s Beach and pedal north along Highway 101 adjacent to the Coaster tracks into Carlsbad. If you need a pit stop, drop by Carlsbad Village for a bite to eat at Board and Brew or take the stairs down to the beach, then continue the ride into Oceanside.

For expert cyclists, the full Coastal Rail Trail (with dedicated bike lanes in development) runs a total of 44 miles from Oceanside to the Santa Fe Depot downtown, a whopping 3 hour and 20 minute ride through the entire county.

Mission Bay Loop Scenic Bike Routes San Diego

Courtesy of the San Diego Tourism Authority

Mission Bay Bike Loop

11 miles

Enjoy a beginner-friendly 11.3-mile loop around Mission Bay, featuring flat cement paths, waterways, bridges, and a view of Fiesta Island. This is a popular spot for tourists in summer, so expect to share the path with skaters and cyclists trying to beat their time trials.

Out-of-town visitors can rent bikes from a myriad of nearby shops, including Ray’s Rentals along Mission Boulevard. You might even run into legendary rollerblader SloMo while you’re at it. End your ride with a picnic along the bay or a stop in Belmont Park for a revitalizing drink, or continue your cruise up the boardwalk to Pacific Beach.

Lake Poway Loop Trail Scenic Bike Routes San Diego

Courtesy of the Outdoor Project

Lake Poway Loop Trail

3-5 miles

For a less-crowded ride, head to Lake Poway in East County. The dirt path follows the lake’s perimeter, with a moderate 579-foot climb along the hillside. Just under three miles, the East County jaunt offers natural eye candy without throngs of tourists. Avoid the Blue Sky Reserve trail on the dam side of the lake and, if you don’t have a Poway address, bring $10 for non-resident parking in the lot on weekends.

Those up for a bigger challenge can split off at the Mount Woodson trailhead for a 5.4-mile loop with inclines and views of the iconic Potato Chip Rock. Be sure to bring extra sunscreen and water, as the heat can be intense in the summer months.

Cabrillo National Monument Scenic Bike Routes San Diego

Courtesy of Strava

Ocean Beach Pier to Cabrillo National Monument

10 miles

Take in lovely sights of Sunset Cliffs, Point Loma, and the city skyline on this eight-mile route along the coast (but note that the path does contain hills and requires cyclists to share the road with drivers). Start at the Ocean Beach Pier and take Sunset Cliffs Boulevard to Catalina Boulevard for a smooth incline up the hills, passing World War II bunkers, military barracks, and the Fort Rosecrans National Cemetery. Pay the $10 entrance fee at Cabrillo National Park to continue the ride down the gorgeous coastal road, past critter-filled tide pools.

The descent down Cabrillo Road can provide amazing views of the ocean, but the 350-foot, .75-mile ride back up the hill can be an absolute leg-burner, so prepare accordingly and get all your gear (including cold water!) in order.

Balboa Park Scenic Bike Routes San Diego

Courtesy of Balboa Park

Balboa Park Loop

5 miles

Explore Balboa Park on two wheels with this loop that crosses the Prado Bridge and breezes by museums, gardens, and the park’s traditional Spanish architecture. Biking through the 155-year-old green space can help you access spots often overlooked while driving in a car.

After navigating through the park and passing the Fleet Science Center, cyclists can take Park Boulevard up to University Avenue for a ride through Hillcrest to enjoy a tasty bite at favorite spots like Ike’s Sandwiches. If you’re up for it, extend your cruise from Hillcrest into North Park for more city adventuring.

Mt. Laguna Scenic Bike Routes San Diego

Courtesy of the USDA Forest Service

Big Laguna Trail

13 miles

Venture into the beautiful Mount Laguna meadows and find a bike loop ideal for weekend wanderers kicking off a camping trip. Located just under an hour east of downtown via the Sunrise Highway, the Big Laguna trail offers routes for beginners and advanced cyclists alike. Although mountain bikes are best for the area, road bikes can still manage the meadow loop for a less-strenuous family ride.

Mountain bikers can start their cruise at the Sunset Trailhead, pass through the Mount Laguna Meadow campground, and check out the Cleveland National Forest’s perimeter along the trail. Five dollars gets you access to the meadow’s scenery, vibrant wildflowers, diverse wildlife population, and fresh mountain air. Don’t forget to bring water, sunscreen, bug repellent, and your binoculars for bird-watching.

Cole Novak

About Cole Novak

Cole Novak is an award-winning writer with a passion for highlighting local figures, small businesses, and nonprofits. Born and raised in San Diego, Cole is passionate about photography, surfing, art, the local food scene, and the great outdoors.

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Music JULY 8, 2026

The Old Globe Wants You to Perform on Its Stage

Local musicians can audition for a chance to play before performances of Begin Again and at a free community showcase this summer

The Old Globe Wants You to Perform on Its Stage
Courtesy of The Old Globe

If you’ve ever wondered what it would feel like to perform on one of San Diego’s most iconic stages, here’s your shot. The Old Globe is looking for local singers, songwriters, and musicians to take the spotlight before performances of its upcoming musical Begin Again—and the gig comes with a chance to perform on the theater’s main stage and at a new community music event, Begin Again: San Diego Sessions.

Inspired by the opening scene of Begin Again, which makes its pre-Broadway premiere at The Old Globe this fall, the open mic–style performances celebrate local talent while giving audiences a taste of San Diego’s music scene before the curtain rises.

Solo artists and duets ages 18 and older can submit video entries here through Friday, July 10. Selected performers will be notified by July 14.

The public is also invited to Begin Again: San Diego Sessions, a free event on Monday, July 20, at 7 p.m. in the Globe’s Copley Plaza. Attendees can catch performances from top contest participants while enjoying discounted drinks from the theater’s pub.

Begin Again is a story about hope and someone finding their light,” says Adena Varner, Director of Arts Engagement at The Old Globe. “The opening moment, which is what we’re excited about with this contest, is about an artist who’s unknown taking a chance at an open mic night—and then their life changes.”

“What I love about San Diego is it’s a space where hopes and dreams seem to actually be able to come true, and people get to find themselves, find their light and their voice, so I think the spirit of the show really resonates with who we are as San Diegans,” she says.

For director Lorin Latarro, the pre-show performances are a chance to weave San Diego into the production. While the musical has been developed in New York with New York–based musicians and actors, these performances create a direct connection between the show and the city’s local music community.

“One of the things Lorin is passionate about is wanting these performances to feel like San Diego, so we want them to be diverse,” Varner says. “We want these moments to look like us and all that that means… We have submissions from artists based in Tijuana, North County, and East County, so it’s geographically diverse, ethnically diverse, and we’re looking at age diversity as well.”

The Old Globe has hosted community engagement opportunities tied to past productions—including an art contest and walk-on performances—but nothing quite like this.

“We’ve also never had an open mic night on the plaza, so we’re excited, and we really want the music community to know that they’ve got a place at The Old Globe, too,” Varner says. “We’re getting in the practice of making sure our community feels connected to our shows and have an opportunity to contribute in a way that’s meaningful and impactful for them.”

Begin Again is based on the 2013 film starring Keira Knightley and Mark Ruffalo, with a book by Jenna Clark Embrey and Molly Beach Murphy and music and lyrics by Pat Monahan of Train. Performances run September 6 through October 11, with opening night on September 17.

At the time of publication, The Old Globe had received nearly 100 video submissions.

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Guides JULY 6, 2026

6 Perfect Days in North County

We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about

6 Perfect Days in North County
Courtesy of Oceanside Museum of Art

Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.

Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.

Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.

It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.

For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.

For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

Courtesy of North City Farmers Market

San Marcos

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).

Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.

Meet the Local: Patricia Prado-Olmos

Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.

After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”

Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Things to Do JULY 6, 2026

10 Ways to Enjoy Comic-Con 2026 Without a Badge 

Free and low-cost options for getting in on the pop culture action outside of the convention center’s walls

10 Ways to Enjoy Comic-Con 2026 Without a Badge 
Courtesy of the Helen Woodward Animal Center

It’s happening, San Diego. The pre–Comic-Con excitement jitters begin to creep in as soon as July hits the calendar. But for those who forgot to set an alarm on registration day, whose batteries died or whose luck ran out in the virtual waiting room, or who simply prefer to soak up the fandom frenzy from the outside, we’ve got the best ways to experience Comic-Con weekend—no badge required.

Ready Party One: The Final Level 2026 SDCC Kickoff Party

Ain’t no party like an after-hours party, and XLE Productions’ Ready Party One is definitely one for comic book fans. Kick-start your convention weekend at Parq Nightclub and enjoy music by fan-favorite ’80s tribute band The Flux Capacitors, along with enough fandom fun, cosplay, retro gaming and pop-culture nostalgia to satisfy your inner geek. At least for the night.

Date & Time: Wednesday, July 22, 8 p.m.
Location: Parq Nightclub, 615 Broadway, San Diego, CA 92101
Price: Tickets start at $34

Interactive Zone at Petco Park and Gallagher Square Events

With more than a dozen activities and brand activations, Petco Park’s Interactive Zone is a badgeless fan’s playground, bringing together brands, games, celebrity appearances and immersive experiences all in one place. On Friday, July 24, Funko’s beloved annual party, hosted by Funko founder Mike Becker, returns to Gallagher Square. This year’s “Quest for the Grail” event will take guests on a journey to the sunken city of Atlantis. Expect themed décor, food, drinks, games and special guest appearances.

Date & Time: Thursday, July 23–Sunday, July 26 (times TBD)
Location: Lexus Premier Lot across from Petco Park
Price: Free; Funko Funday event is ticketed

Chuck Jones Gallery Pop-up Meet-and-Greets

Cartoon and art lovers can celebrate the work of Chuck Jones, creator of some of animation’s most iconic characters, including Bugs Bunny, Daffy Duck, Road Runner, Wile E. Coyote and Pepé Le Pew, at Seaport Village’s Chuck Jones Gallery. During Comic-Con weekend, the showroom will also host meet-and-greets with talented artists including Disney artist and seascape painter Steve Barton, The Simpsons animator Stephen Reis, and licensed Warner Bros., Hanna-Barbera and Disney fine artist Ben Olson.

Date & Time: Thursday, July 23–Saturday, July 25, 2026 (times TBD)
Location: Chuck Jones Gallery, 809 W. Harbor Drive, San Diego, CA
Price: Free

PAWmicon Pet Cosplay

Get your pup’s—and your own—cosplay game ready because Helen Woodward Animal Center’s PAWmicon is back. Enjoy a Comic-Con-themed outing with the whole family while raising awareness for orphaned pets in San Diego. Divided into three categories—Flying Solo, Dynamic Duos & Trios & More, and Fantastic Floats—the event is a paw-fect way to jump-start the festivities.

Date & Time: Tuesday, July 21, 2026, 4:30–7 p.m.
Location: Presidents Way Lawn at Balboa Park
Price: Free

Comic-Con-Themed Bar Crawl

Why leave all the fun, mischief and mayhem to badge holders when you can join more than 300 partygoers and crawl through some of downtown San Diego’s top bars and nightclubs? Whether you’re called to save the universe or have an allegiance to the dark side, the annual Comic-Con Bar Crawl gives attendees exclusive access to more than 20 venues throughout the Gaslamp Quarter, with free welcome shots, exclusive drink discounts and complimentary entry along the way. This event for ages 21 and older is a fun way to celebrate your fandom outside the convention center.

Date & Time: Friday, July 24–Sunday, July 26, 2026, 8 p.m.–2 a.m.
Location: Check-in at Toro, 672 Fifth Ave., San Diego, CA 92101, from 8–9 p.m.
Price: $13–$30

Her Universe Fashion Show

Geek out over couture at the annual Her Universe Fashion Show at the Manchester Grand Hyatt. Hosted by founder and Star Wars: The Clone Wars actress Ashley Eckstein and presented by Warner Bros. Discovery Global Consumer Products, this year’s show will feature a selection of designers showcasing one-of-a-kind DC-inspired creations as they compete for a $2,000 cash prize.

Note: Wristbands are traditionally distributed the morning of the event on a first-come, first-served basis, but official details have not yet been announced.

Date & Time: Thursday, July 23, 6 p.m.
Location: Manchester Grand Hyatt, Seaport Ballroom, 1 Market Place, San Diego, CA 92101
Price: Free

Comic-Con Museum

A destination for all things fandom, Balboa Park’s Comic-Con Museum brings world-premiere and exclusive exhibits and events to the heart of San Diego, giving fans a place to geek out all year long. The museum is currently featuring the U.S. debut of Doctor Who Worlds of Wonder, showcasing 17 of the Doctor’s most iconic costumes, a full-size TARDIS and a collection of original sonic screwdrivers used on-screen. Visitors can also explore Sangre, Sudor y Mito: The Art and Tradition of Mexican Lucha Libre, featuring rare collectibles and authentic masks and costumes worn by legendary luchadores.

Date & Time: Open Thursday through Tuesday (closed Wednesdays), 10 a.m.–5 p.m.
Location: 2131 Pan American Plaza, San Diego, CA 92101
Price: $15–$30; free for children younger than 6

Comic-Con Art Show

Browse an extensive collection of original drawings, paintings, jewelry and other whimsical creations from more than 100 professional and amateur artists at the Comic-Con Art Show. Many pieces will be available for purchase through the silent auction or Quick Sale, giving fans the chance to take home a one-of-a-kind Comic-Con souvenir while supporting talented artists.

Dates & Times:

  • Thursday, July 23: 11 a.m.–8 p.m.
  • Friday, July 24: 9 a.m.–8 p.m.
  • Saturday, July 25: 9 a.m.–6 p.m.
  • Sunday, July 26: 9 a.m.–6 p.m.

Location: Manchester Grand Hyatt, Grand Hall CD, 1 Market Place, San Diego, CA 92101
Price: Free

Hello Kitty Café Truck

Looking for a supercute way to fuel your Comic-Con adventures? Swing by the Hello Kitty Café Truck. This traveling pink café on wheels will be parked at Petco Park’s Interactive Zone, serving up tasty treats and exclusive merchandise. From limited-edition tote bags and hats to mugs and T-shirts, it’s the perfect stop to grab a snack and a little extra kawaii cuteness.

Date & Time:

  • Thursday, July 23–Saturday, July 25: 10 a.m.–4 p.m.
  • Sunday, July 26: 10 a.m. (closing time TBD)

Location: Petco Park Interactive Zone, 100 Park Blvd., San Diego, CA 92101
Price: Menu items vary

PopUp Bagels, Spider-Man and Donut Bar Activations at Pendry San Diego

Get ready to fuel up and hype up. Whether you’re a plain-bagel purist or an everything-bagel fan, don’t miss your chance to grab breakfast or recharge at PopUp Bagels’ Volkswagen bus parked outside Pendry San Diego. Then satisfy your sweet tooth at Provisional with a rotating selection of character-themed doughnuts from Donut Bar. Both are available throughout the weekend beginning at 7 a.m. until sold out.

On July 24 and 25 from noon to 4 p.m., head to Nason’s Beer Hall for photo ops to celebrate Sony Pictures’ upcoming Spider-Man: Brand New Day. Guests can sample Tom Holland’s nonalcoholic beer brand, BERO, served in limited-edition themed cans available exclusively during the event.

Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Matt Furman Photography

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Matt Furman Photography

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Matt Furman Photography
Matt Furman Photography

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Matt Furman Photography

Partner Content
Arts & Culture JUNE 30, 2026

16 Things to Do in San Diego This Weekend: June 30-July 5

Dance to the American Rhythm, shop after-hours at the Summer Sera, and catch the Big Bay Boom fireworks show

16 Things to Do in San Diego This Weekend: June 30-July 5
Courtesy of Lakehouse Resort

Before, during, and after the Fourth of July, San Diegans can commemorate America’s 250th anniversary with an abundance of stars, stripes and local celebrations. America The Beautiful: 250 at The Rady Shell and Lamb’s Players Theatre’s revival of American Rhythm will look back at the many songs which define our country. Liberty Station’s Anchored in Freedom celebration and the Independence Day Carnival offer community-centered fun and loads of family-friendly activities. And who can possibly forget the Big Bay Boom, which will resume its reign over San Diego Bay as the state’s biggest fireworks show. Outside of the holiday festivities, this week brings the yearly return of Little Italy’s Summer Sera and the Athenaeum Summer Festival, as well as a slate of championship matches for All Elite Wrestling.  

Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Courtesy of Margaritaville Hotels & Resorts

Food & Drink Events in San Diego This Weekend

Sunset & Spritz at 5 O’Clock Somewhere Bar 

July 3

Sip on refreshing beverages and savor a panoramic rooftop view this Friday from 6-8 p.m. during the 21-plus Sunset & Spritz at Margaritaville Hotel San Diego Gaslamp Quarter’s 5 O’Clock Somewhere Bar. There will be a live DJ (until 9 p.m.), appetizers, pool and cabana access, a photo booth, and a cash bar (until 11 p.m.). To accentuate the summer theme, guests are invited to dress in white, pink, and orange attire. Tickets are $29 and come with a welcome aperol spritz. 

616 J Street, Gaslamp

The 250 Grand Tasting Menu at Amaya

July 3 & 4

Bring a patriotic palette to the Fairmont Grand Del Mar for The 250 Grand Tasting Menu at Amaya this Friday and Saturday from 5-8:30 p.m. Patrons will be treated to a five-course tasting menu, curated to exhibit a selection of standout regional flavors and culinary concepts that have shaped our country’s distinct food heritage. The meal will also include beverage pairings with each course, such as wine, cocktails, and artisanal drinks. Reservations are $330 per person (with tax and 20% gratuity) on OpenTable

5300 Grand Del Mar Court, Del Mar

Concerts & Festivals in San Diego This Weekend

Don Toliver at Pechanga Arena

June 30

Don Toliver thrives at being the life of the party (and the “After Party”). His fifth album Octane, released in February, is indicative of his thrill-seeking nature. As with his earlier releases, Octane sees Toliver operating in the space between hip-hop and R&B, with warbling vocals and blaring beats that are best heard at a high volume. This Tuesday at 7:30 p.m., Toliver will play at Pechanga Arena, with rappers SoFaygo, Chase B and SahBabii—who had a guest verse on Octane standout “K9”—as special guests. Tickets start at $156 for this concert. 

3500 Sports Arena Boulevard, Midway

Blockbuster Broadway! at The Rady Shell

July 3

What makes musicals like Wicked, Cats, Chicago, and Jersey Boys so timeless is the legion of excellent songs that makes fans out of those who’ve never even watched the show. This Friday at 7:30 p.m. during Blockbuster Broadway! at The Rady Shell, conductor Evan Roider, the San Diego Symphony Orchestra, and veteran vocalists Alex Getlin, Jessica Hendy, Scott Coulter, and John Boswell (also on piano) will perform an all-star theater soundtrack. In addition to the shows named above, audiences can expect songs from A Chorus Line, The Phantom of the Opera, Annie, and more. Tickets range from $57 to $129 for this concert.

222 Marina Park Way, Embarcadero

America The Beautiful: 250 at The Rady Shell

July 4

One night after recognizing the brilliance of Broadway, The Rady Shell will ring in the United States’ landmark anniversary with America The Beautiful: 250 this Saturday at 7:30 p.m. Conductor Byron Stripling, joined by a five-performer ensemble and the San Diego Symphony Orchestra, will lead a night of ballads that best resemble the red, white, and blue, including songs sourced from the Great American Songbook. After the show, concertgoers are invited to watch the nearby Big Bay Boom from their seats. Tickets range from $71 to $139 for this concert. 

222 Marina Park Way, Embarcadero

Athenaeum Summer Festival at Athenaeum Music & Arts Library

Sundays from July 5-26

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Arts & Culture JUNE 29, 2026

The Best Things to Do in San Diego: July 2026

See Rosalía in concert, stroll through Little Italy for Summer Sera, and dress up for Comic-Con

The Best Things to Do in San Diego: July 2026
Courtesy of Little Italy San Diego

Summer has officially kicked off, and San Diego is celebrating the sunny season with a myriad of fun events. From San Diego Pride week and a fairytale performance at Civic Theatre to a Santigold concert and Comic-Con, there are dozens of opportunities to make memories worth adding to your scrapbook. Here are all the best things to do in San Diego this July:

Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Concerts & Festivals in San Diego This Month

3

Divine inspirations, operatic ballads, and symphonic pop production elevate Rosalía’s Lux to heavenly levels. Hear angelic vocals ascend—in up to 13 languages—during her performance at Pechanga Arena.

15

Enjoy a night of feel-good indie rock and sing-along anthems at the Cal Coast Credit Union Open Air Theatre courtesy of Young the Giant and special guest Cold War Kids.

29

Santigold collects genres like gold stars: musical accouterments that brighten her uniquely alternative sound. See her live in concert with dancehall producer Troy Baker Sound at Humphreys Concerts by the Bay.

Photo Credit: Matthew Murphy

Theater & Art Exhibits in San Diego This Month

7–12

Be the Civic Theatre’s guest for “Beauty and the Beast” and discover that a fairytale love sometimes lies beneath the surface.

10–12

Two male government workers pursue a secret romance amid the Lavender Scare in the San Diego Opera’s production of “Fellow Travelers” at the Balboa Theatre.

7/11–8/1

The deep blue sea is home to countless ecological treasures, including the remarkable marine organisms documented by Oriana Poindexter. Study her educational and experimental imagery at The Photographer’s Eye via Field Notes.

7/11–1/10/27

Audrey Hepburn. Marlon Brando. Salvador Dalí. What do these icons have in common? Each was the enigmatic focus of a Cecil Beaton portrait. Step inside Cecil Beaton’s Fashionable World, an alluring showcase of 20th-century style at San Diego Museum of Art.

Courtesy of San Diego Pride

More Fun Things to Do in San Diego This Month

1

The Little Italy Mercato will trade morning rays for golden-hour glow through its free Summer Sera, an expansion of the neighborhood’s farmers market with live music, artisanal finds, and a fetching amount of pet activities.

11–19

San Diego Pride week starts with a Dyke March and ends with the two-day “Pride Shines On” festival. The days in between? Run a 5K, march in the parade, visit the rainbow-lit St. Paul’s Episcopal Cathedral, and more.

19

Dress up for a Mediterranean-themed tea time at the Estancia La Jolla, a laid-back yet refined afternoon planned for the resort’s monthly Tea in the Garden series.

23–26

Nerd culture’s biggest gathering returns to the Convention Center. San Diego Comic-Con welcomes fans of everything from comic book cinema to ultra-rare collectibles for panels, exhibits, sneak peeks, and much more.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Partner Content JUNE 25, 2026

Summer Nights at SeaWorld San Diego

SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more 

Summer Nights at SeaWorld San Diego

Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike. 

The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour. 

New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.

Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration: Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration: Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser. 

More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular. 

Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget. 

Thousands of savvy locals already get it.

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