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First Look: Eve, a New Venue From Petco Park Events

From the people behind the East Village stadium and The Rady Shell comes an event venue with a view
New event space opening in San Diego by the bay called Eve developed by Petco Park Events and developers IQHQ
Courtesy of Petco Park

Despite its name, special events company Petco Park Events isn’t limited to only managing happenings at the stadium. (Not that there’s anything simple about putting on a Sir Paul McCartney show.) They’re also the team behind The Rady Shell at Jacobs Park. They bring sports, concerts, and other special events to both venues, and as of this June, they’ll add a third San Diego space to their roster: Eve.

Petco Park Events partnered with developer IQHQ to create Eve, an entertainment outlet situated atop the Edge building in the new RaDD development on North Harbor Drive. 

New bayfront event space in San Diego called Eve opening soon featuring a lobby leading to an outdoor patio for private events
Courtesy of Petco Park Events

“We’re sort of the hub of what’s going on in San Diego,” says Padres Senior Vice President of Special Events Jaclyn Lash. RaDD and IQHQ conceived the original idea for the space a few years ago. But when Petco Park Events saw the potential for what it could be, “it’s something we wanted to be a part of,” Lash adds. “We did approach them and say, ‘Hey, this is something we really want to manage for you.’” 

The name Eve, despite my first guess, does not refer to Biblical origins. Rather, it’s a play on “events” and the idea of a tranquil evening. The absolutely enormous space sprawls across 7,800 square feet inside. A balcony and patio, plus a green room and two salons, each with their own terraces, cover another 4,000 square feet. All in all, Eve occupies more than 12,000 square feet of sky-high real estate and can comfortably accommodate 570 seated guests or 1,126 standing guests with 19-foot-high ceilings and retractable walls for custom layouts. 

New bayfront event space in San Diego called Eve opening in 2024 featuring an outdoor patio for hosting private events
Courtesy of Petco Park Events

But its crowning glory is an uninterrupted 270-degree panoramic view of San Diego Bay, encompassing the Coronado Bridge, Point Loma, and beyond into the wild, open Pacific. “It’s the most stunning view I’ve ever seen from an event space,” Lash says.

Eve will provide full-service catering through Culinary Concepts, with Snake Oil Cocktail Company managing the beverage service, offering curated cocktails as well as customizable ones upon request. 

New bayfront event space in San Diego called Eve featuring a modern interior for hosting parties and developed by Petco Park Events
Courtesy of Petco Park Events

Other vendors featured in our video include Posies Floral Company for florals; Town and Country Event Rentals San Diego for furniture, glassware, and flatware; and BBJ La Tavola for linens and a few other custom touches. Gensler Boston designed the architecture, Gensler New York did the interiors, and IQHQ was its developer. Yes, it’s a lot of cooks in the kitchen. But Lash says her team knows how to put on events with all the bells, whistles, and high-tech AV anyone could ever need. 

“We just continue to grow in terms of demand for special events,” she says. “We don’t want to be a cookie-cutter venue, [and] we plan to provide the same quality of events and the same uniqueness of events that we do at Petco Park and at Rady Shell.”

New bayfront event space in San Diego called Eve developed by Petco Park events featuring a large indoor event space
Courtesy of Petco Park Events

Eve’s private events kick off in June, but Lash says they may start hosting some public shindigs like movie or music nights in the future as schedules allow. “The space is so special, and the views are so incredible that we want to be able to share it with the public, but it will be used primarily for private events,” she explains. “Occasionally, we will do ticketed events there.”

And if you want to know how to book your own event at Eve, Lash says there are a few ways to go about it: You can email [email protected], visit the company’s website ( or Instagram (@petcoparkevents), or call 619-795-5025.

By Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on

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