Ready to know more about San Diego?

Subscribe
Everything SD APRIL 24, 2024

17 Trends and Icons Shaping San Diego’s Food Scene in 2024

The movers and shakers revolutionizing our city's restaurants and bars

17 Trends and Icons Shaping San Diego’s Food Scene in 2024
Photo Credit: Lucianna Mcintosh

Chew on this—a butter-drenched bible to our sizzling dining scene, bursting with all the bites, sips, chefs, and trends that make San Diego hallowed ground for food people.

View the 2024 Best Restaurants Winners List

San Diego food pioneer chef Brad Wise known for Wise Ox and his new French restaurant coming to North Park
Photo Credit: Matt Furman

The Smokeshow: Brad Wise

By Troy Johnson

When it comes to things on fire, in Wise we trust. This year, San Diego’s star steakhouse chef went national. Brad Wise had a great track record (Trust, Fort Oak, Cardellino, The Wise Ox), but his casual-ish take on the steakhouse experience—Rare Society—boomed at a different decibel. Why? Because he’s nailed the art of woodsmoke, which has 400-something more flavor compounds than oven- or pan-seared proteins. And Rare’s lazy-Susan “steak boards” offer commitment phobes a ménage à steak. He expanded the concept up and down the West Coast, from Santa Barbara to Washington (the sixth iteration will open in Vegas next year). But he’s not done here at home—his “French-ish” brasserie arrives in North Park next summer.

A plate of seafood and sushi from San Diego restaurant in Bankers Hill
Kinme Omakase
Photo Credit: Matt Furman

The Experience: Omakase-Only

By Troy Johnson

San Diego’s Japanese food scene owes a debt to Jiro Dreams of Sushi. Seven years after watching the 2011 documentary, John Hong opened Hidden Fish on Convoy Street. Like Jiro’s famed restaurant in Japan, Hong’s spot is omakase-only—no à la carte ordering. The chef simply serves you course after creative course, using the day’s best ingredients. Taking choice away from Americans? Scandalous, blasphemous, and gold. It was the first of its kind in San Diego. Hong received national press, as did his newest concept Hitokuchi. Now he’s not alone. In the last year, two more omakase-only spots opened: Kinme (in Bankers Hill, from the beloved Azuki Sushi crew) and Ichifuji (thanks to two chef vets from Michelin-starred spots). A third, Hasekura, is on its way in Barrio Logan. Choice is overrated.

Dry aged fish from San Diego restaurant Matsu
Courtesy of Matsu

The Trend: Dry-Aged Fish

By Jackie Bryant

Finally, it’s being said. The supremacy of fresh fish is a myth. Sushi only gets its trademark silkiness when aged. Most beef served in high-end steakhouses is aged over 20 days, so why wouldn’t the same benevolent science work wonders on seafood? It does. While the craft was already popular in Spain (where aged, cured tuna is called mojama), San Diego fishmongers and chefs—from Tommy Gomes of Tunaville and the crew at La Jolla’s Marisi to Davin Waite of Oceanside’s Wrench & Rodent Seabasstropub (one of the OGs of the trade)—started tinkering with the technique this year. “Dry-aging fish is a game-changer when it comes to hedging the peaks and valleys in local fish supply,” Waite says. “It’s just like putting a piece of fish in the fridge, only it gets better with time, instead of worse.” Even though the process has “literally been around forever,” he adds, it’s still new to many of us. Not for long.

Founders of San Diego restaurant Tribute Pizza standing infront of the North Park sign
Matt Lyons & Ammanda Lopez-Minera of Tribute Pizza
Photo Credit: Erica Joan

The Place: North Park

By Beth Demmon

North Park’s been billed as the heir to the city’s central food nerve for a long, long time. After a decade of revitalization, it’s finally happening. From Tribute Pizza (pictured) and Finca to Mabel’s Gone Fishing, Happy Medium, and Saigon Coffee, something delicious awaits every few feet. Three new concepts are incoming from some of the biggest names in the food and drink scene: Drew Deckman’s 31ThirtyOne (arriving around May), CH Projects’ Persian-fusion concept Leila (summer-ish), and Brad Wise’s French brasserie (sometime next year). The simmer is now a boil.

Pastries from San Diego asian bakery, Asa Cafe Bakery in East Village
Asa Cafe Bakery
Photo Credit: Kimberly Motos

The Treat: Asian Bakeries

By Beth Demmon

There’s a time and place for Boston creams and maple bars. And that time ended around when skinny jeans went out of style. This year, San Diego’s pastry adherents turned to melt-in-your-mouth Japanese milk bread, sugar-sprinkled Chinese doughnuts, and uber-fluffy red bean buns. SD’s Asian-owned and -inspired bakery scene exploded—probably because Asian desserts tend to be less excessively sweet than their Western counterparts, and the nation’s collective palate has shifted away from sugar bombs. Enter ube, black sesame, mango, and pandan treats. At places like ASA Cafe Bakery or Phoenix Dessert, you can switch up that iced vanilla latte in favor of royal milk tea, shaved ice with coconut milk and various fruits, or boba Thai iced tea.

Chef José Cepeda, from San Diego mexican restaurant Quixote at the LaFayette Hotel in North Park, kissing a fish
Photo Credit: Matt Furman

The Arrival: José Cepeda

By Troy Johnson

The biggest news in the city’s dining scene this year was arguably the 6,000-or-so (okay, seven) concepts artfully shoved into North Park’s newly re-loved and relaunched LaFayette Hotel. The food had to make a statement as loud as the décor (not easy). CH Projects tapped elite chef Perfecte Rocher (El Bulli, Tarsan i Jane, Manresa) to quality control the whole operation, but the one to watch is Puebla, Mexico–raised José Cepeda, chef at the hotel’s signature Baja-goth restaurant, Quixote. “My grandmother used to tell me you get people from the stomach—that’s how people fall in love with you,” he says. Quixote’s menu is a mix of his family’s favorite dishes with twists learned during his time cooking alongside Joshua Gill at LA’s Mexican standout Mírame. Cepeda’s crab corn doughnut alone is a fairly romantic notion.

Founder of beverage company Novo Brazil Kombucha, Tiago Carneiro, standing by a piano in black and white
Photo Credit: Matt Furman

The Fermentalist: Tiago Carneiro

By Troy Johnson

Hard kombucha hasn’t yet made a huge splash nationwide, but it’s catching fire ($179 million in 2023, with a projected $17 billion market over next decade). San Diego is ground zero for the movement thanks to our athleisure souls and twin fangirling for both probiotics and happy hour. Brands like Boochcraft and JuneShine broke the seal, and now the emerging force is Tiago Carneiro and Nova Easy Kombucha. Raised in Brazil by a father obsessed with fermentation, Carneiro and his brother built and sold Brazil’s largest craft brewery, Wäls. He moved his family to San Diego and opened South Bay’s first brewery, Novo Brazil, in 2015. The pandemic had him on the edge of losing it all. “I said to myself, ‘This was the biggest failure of my life,’” he recalls. So he gave spiked booch a try, and Nova took off. His bright pink, just-sweet-enough La Ola Dragon Fruit—a collab with Wave FC— was the drink of last summer and this summer, too. Now he’s partnered with the Padres.

San Diego bartender Beau du Bois, joining the restaurant Baja Norte at Seaport Village, on a motorcycle
Photo Credit: Matt Furman

The Cocktail Whisperer: Beau du Bois

By Troy Johnson

His first move was to ditch bottled lime juice. To do this for an operation as large as Marisi (one location) and Puesto (nine), Beau du Bois hired a juice guy—a full-time role to keep fresh juice flowing, storing it in kegs to preserve shelf-life and eliminate waste. By opting for seemingly minor, time-consuming tweaks (like using a centrifuge to clarify peach juice for Marisi’s epic white peach bellini), du Bois and co-conspirator Derek Cram are producing some of the most craft-driven drinks in the city. No surprise, since the former was beverage director of a three-star Michelin (The Restaurant at Meadowood) before coming to San Diego. Up next is a 100-seat, Mexico City–inspired cocktail bar in downtown called Roma Norte, set to open this summer. The bar man says we can expect the best rum and Coke he’s ever had, using clear cola made from scratch.

Tracy Borkum who helped shape the new restaurants The Kitchen at the Museum of Contemporary Art San Diego and Artifact at Mingei International Museum
Photo Credit: Matt Furman

The Curator: Tracy Borkum

By Troy Johnson

For decades, museum food in the US was a forgery. Art on walls, shrugs on plates. Other cities realized Renoirs didn’t pair great with fridge-flavored pita wraps, so New York got Untitled from Danny Meier, Seattle got Taste from Craig Hetherington, and (finally) San Diego culture-seekers have Tracy Borkum and chef Tim Kolanko. Most know Borkum for her string of Italian cucinas (Urbana, Enoteca) and her Jewish deli, Goldfinch. But over the last few years, she has radically improved the mealtime fates of aesthetes in the city with Artifact at the Mingei and The Kitchen at MCASD La Jolla. Borkum got her art history degree from UC Berkeley, so maybe we owe a bit of gratitude to selfish pursuits.

Chelsea Coleman and Coco Randolph, the founders of San Diego restaurants and bars Mabel's Gone Fishing, The Rose, and Rosetta Bodega, in a wine bar playing chess
Photo Credit: Matt Furman

The Vin-Garde: Chelsea Coleman + Coco Randolph

By Jackie Bryant

San Diego’s not historically a wine town. But that’s changing, thanks in part to juice nerds like Chelsea Coleman and Coco Randolph. Coleman is co-owner of three low-intervention wine temples—Mabel’s Gone Fishing, The Rose, and Bodega Rosette (along with sourdough bakery Secret Sister)—and she co-founded the natural wine festival Nat Diego, which lured national wine icon Alice Feiring to town. Randolph is wine director at North Park bistro Black Radish, as well as co-owner of the two-Michelin-star Californios in San Francisco. She won tons of accolades for her work at the latter, including Michelin’s 2021 Sommelier of the Year.

A woman pouring coffee at San Diego coffeeshop Saigon Coffee in North Park
Photo Credit: James Tran

The Coffee: Saigon Coffee

By Maren Hawkins

Vinh and Tu Duong’s father set the bar high for how a husband should treat his wife. Growing up, the siblings—and Saigon Coffee founders—saw their dad travel to faraway villages in the central highlands of Vietnam to bring back the finest coffee beans for their mother. Their mom taught them to slow-brew java with time-tested Vietnamese phin filters (pour-over, but make it fancy). From humble beginnings in 2012 at the Hillcrest Farmers Market to two bustling brick-and-mortars in North Park and University Heights, Saigon Coffee creates every cup with this ancient technique. The rich egg foam that tops one of their strong, satisfying iced beverages is worth being late for work… which you will be, unless you rise with the baristas themselves to beat the omnipresent line.

Pastries with potatoes and asparagus on top from San Diego bakery Wayfarer Bread in La Jolla
Photo Credit: Airyka Rockefeller

The Bread: Wayfarer Bread

By Amelia Rodriguez

If Crystal White’s sourdough starter were a human child, it’d be in second grade right now. But instead of learning to subtract, the bubbly colony of lactic acid and wild yeast is doing what it does best: making bread delicious, with help from White’s lovingly obsessive attention to details like humidity and the seasons. Trained by bakers at The French Laundry, Tartine, and Proof, White launched Wayfarer Bread in Bird Rock in May 2018 following a series of successful pop-ups. The humble outpost has since made like its starter and sent San Diego’s bread culture rising ever-higher. While White’s crackly baguettes and fluffy cream buns generate Disneylandish morning queues, weekend evenings draw fans for pizza nights, when Wayfarer lays down veg- and meat-loaded pies with—you guessed it—killer crusts.

Margarita pizza from Italian Amalfi Cucina Italiana
Photo Credit: James Tran

The Pizza: Amalfi Cucina Italiana

By Troy Johnson

When four Italian friends who’d helped build the Buona Forchetta empire struck out on their own, some raised brows at the spot they chose—Lake San Marcos, a man-made, cult-loved boat community in suburban North County. Not exactly food-scene central. And maybe that was their stroke of genius. Putting a six-time World Pizza Champion (chef Marcello Avitabile) in a part of the county that’s been unfairly ignored by the culinary arts? Like putting a tiki bar in a PTA meeting. Huge hit. Now, the quartet has expanded to another un-hyped food neighborhood with Amalfi Cucina Italiana in Carmel Valley. The menu and specials are different, but both locations offer the same hefty Valtellina pizza, crafted with speck, provola di agerola, brie, caramelized onion, and sausage and wood-fired in a majestic Napoletano-style oven.

Falafel from San Diego food truck Shawarma Guys in South Park
Courtesy of @dwurstdadjokes

The Breakout: Shawarma Guys

By Amelia Rodriguez

Shawarma Guys founder Bryan Zeto grew up in an Iraqi Chaldean family in Detroit and was hailed as a top-notch home cook. But he still had a lot to learn about Middle Eastern cuisine before launching his food truck in South Park in 2019. A month of daily munching on slow-roasted meat, falafel, and other dishes helped the former phone salesman hone his recipes, including his now-iconic Wagyu shawarma and an addictive “garlic paste.” The truck nabbed a feature on Food Network’s Diners, Drive-ins, and Dives, and, in 2020, Yelp named it the number-one restaurant in the country. The long lines that followed helped Zeto open a brick-and-mortar in La Mesa, with a Mira Mesa location on its way. His shawarma-stuffed egg rolls will melt you.

Burger from Tanner's Prime Burgers recently opened in Oceanside, San Diego
Courtesy of Tanner’s Prime Burgers

The Next Big Thing: Tanner’s Prime Burgers

By Troy Johnson

Get ready to hear this name. A lot. Years ago, Brandon Rodgers moved to San Diego to learn from iconic chef Tony DiSalvo of the now-defunct Jack’s before joining Gavin Kaysen at El Bizcocho (Rodgers cooked on Kaysen’s Iron Chef team, winning the battle against Michael Symon). After a stint at French Laundry, he helped his friend Corey Lee open Benu. Rodgers was chef de cuisine when Benu was awarded its third Michelin star. And now he’s back in San Diego for a burger with a hell of a resume. He teamed up with Eric Brandt of family-owned Brandt Beef to open the first Tanner’s in Oceanside. Their calling card is one-third-pound USDA prime patties, smashed then topped with beef bacon, caramelized onions, New School American Cheese, sauce, sweet onions, pickles, and tomatoes on a brioche bun. Oh, and they also serve a beef tallow ice-cream sandwich. Watch out, Shake Shack.

Chef Jojo Ruiz from restaurant's Serēa, Lionfish, and Lillian's
Courtesy of JPR

The Marquee Maker: Jojo Ruiz

By Troy Johnson

Some of the most promising chefs never get the support they deserve. Others get too much “support,” their talent and dreams sucked up by the bottom line of an unfeeling corporate structure. San Diego born-and-raised JoJo Ruiz seems to have found just the right fit with Andy Masi and Clique Hospitality. Together, they crafted marquee restaurants for two of the city’s top properties (Serẽa at Hotel Del and Lionfish at The Pendry), plus a sustainable sushi hand roll bar in Encinitas (Temaki). This year, their big unveilings were Lilian’s and Bing’s—the signature restaurant and bar, respectively, of the $100 million reimagining of the Inn at Rancho Santa Fe. Their secret? “JoJo’s passion is contagious, and it’s the soul of what we do together,” Masi says. A James Beard nod for Ruiz’s work in sustainable seafood doesn’t hurt, either. And they’re not done yet.

Husband and wife team Mario + Morgan Jean Guerra, that founded The Leucadia restaurant company, drinking glasses of wine
Photo Credit: Matt Furman

The Cornerstones: Mario + Morgan Jean Guerra

By Troy Johnson

Leucadia’s got loads of charms: unincorporated shagginess, farmy beach town chutzpah, cliffside homes with stairways once used to smuggle drugs. But, for decades, a thriving food scene was not one of them. Mario Guerra did something about that. Born in Mexico City, he moved to San Diego when he was young (he was GM at downtown’s sorely missed Candelas). He got “real jobs” in finance and manufacturing and moved his family to Leucadia, but he kept dreaming about that restaurant life. He traveled the world based on food scenes and became a hell of a home chef. And, finally, he couldn’t resist: He opened Moto Deli in 2015 as a little food truck, and now he and his wife Morgan (head of design) have seven concepts, including Hamburger Hut (good burgers meet tiki drinks), Corner Pizza, pheromonal date spot Valentina, and Vale Bodega. Leucadia’s food scene owes a debt to his inability to stay away.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.

Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.

Maren Hawkins is a freelance writer in her last year at San Diego State University. When she is not writing, she spends her time playing beach volleyball, thrifting for the cutest clothes, and traveling whenever possible.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Subscribe to our newsletters

Select Options

By subscribing you confirm that you agree with our Terms and Conditions and Privacy Policy.

Food & Drink AUGUST 18, 2026

Fish Guts’ Pablo Becker Is Betting Bigger on Barrio Logan

The city's fish taco hero is opening Concrete Cowboy across the street, plus a home-cooked Mexican sandwich spot

Fish Guts’ Pablo Becker Is Betting Bigger on Barrio Logan
Courtesy of Fish Guts | Photo Credit: Adam Martinez

You have to be crazy or a genius to name a restaurant Fish Guts. You have to be even crazier to open a restaurant that holds maybe two dozen people at a time—if you don’t mind elbowing one other while scarfing down some of the best fish tacos in San Diego.

And yes, “best” is a relative term. But in Fish Guts’ case, it’s for real—and that’s saying something in a town literally world-famous for fish tacos

Ever since Pablo Becker opened up his diminutive eatery in 2023 at the corner of Logan Avenue and Sampson Street in Barrio Logan, Fish Guts has been named one of the city’s best new restaurants in 2023, Critic’s Pick for the best fish tacos in San Diego in 2024, 2025 and 2026, as well as readers’ top pick in 2024. It’s like if Rubio’s married into the royal family. 

Most of his ingredients come straight from the cold waters of the Pacific Ocean, which happens to be down the street. His de espada (blackened swordfish) taco is the stuff of legend. He’s kept Fish Guts operating at an elite level, which tends to happen when you work for five years in Chicago under chef Richard Sandoval (who, by chance, is also his cousin) and open an ahead-of-its-time high-end modern Mexican restaurant in East Village (El Vitral Restaurant & Tequileria, 2009-2013). 

Now Becker is branching out again, opening two new concepts in Barrio Logan this fall. 

The first will be upstairs from Fish Guts, which at one point was destined to become an intimate omakase counter. Santo Poco will be a lunch-only sandwich shop, offering takeout and delivery (no dine-in), and the sandwiches will be a little Mexican, a little French, a little Italian, a little from Chicago, a little from New York. Basically, a bunch of different styles all on really, really good bread. 

“There’s probably going to be a Cuban-style sandwich in there with a touch of Mexican, some cold cut Italians, too, putting my touch on them,” he says. “That’s what I feel like is my style of cooking.” 

Things will be traditional, but inventive. Like his fish & chips taco at Fish Guts: two classic dishes, one killer mash-up. There will also be a hat tip to the late, great Anthony Bourdain, a sandwich called the Antonio Bourdain. 

The second will be across the street from Fish Guts in the former Lia’s Lumpia space. Concrete Cowboy will be a taco-driven joint on the same wavelength as Fish Guts (keep it simple, keep it special), but featuring land animals rather than sea brethren. Think tacos made with duck confit, ribeye, pork belly, skirt steak. 

The inspiration behind Concrete Cowboy comes from Becker’s father, a lifelong Western obsessive, despite growing up in Mexico City’s urban metropolis. “He always liked that cowboy life, that vibe,” he says. “I always say ‘Dad, you just grew up in the wrong city.”

He’s aiming to open Santo Poco in October and Concrete Cowboy in November. Neither require massive renovations, and while the former Lia’s Lumpia space will keep the cabin-esque aesthetic, he’s creating more of an adobe-style exterior and an interior lined with Western-themed wallpaper and taxidermied animals. He’ll also tweak the bar layout to move from a fast-casual feel to full service. 

Local designer Dane Danner is designing both spaces and visual direction for menu layouts, logos, and packaging, going for low-key, but high on vibes. Once Concrete Cowboy opens, Fish Guts will temporarily close to remodel the space to switch its white palette for a warmer feel, plus introducing a refreshed menu featuring some new tacos and other items. 

Could another Fish Guts be on the way somewhere else in San Diego? Not likely, says Becker. “Fish Guts is cool, “ he says. “I feel once you start branching out, it’s more forced, not as organic.” So for now, count on Becker staying in the neighborhood. 

Santo Poco opens for lunch daily October 2026, 2222 Logan Avenue (above Fish Guts). Concrete Cowboy opens Tuesday through Sunday for lunch and dinner November 2026, 2219 Logan Avenue.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 16, 2026

Madison on Park Temporarily Closing Next Month

The University Heights eatery will close September 7 for a multi-month renovation and rebrand

Madison on Park Temporarily Closing Next Month
Courtesy of Madison on Park

Ten years ago, restaurant design centered around sleek minimalism. Fonts lacked serifs, clean lines dominated, and any manufacturer that made globe-shaped chandeliers must have made an absolute killing.

Things have changed since then, and Jeff Fink says it’s time for Madison on Park to glow up. On September 7, Madison will temporarily close its doors for a top-to-bottom renovation of the space and concept. Fink hopes to reopen this fall ahead of the busy holiday season, with a new look he calls moody mid-century maximalism. 

“We have to take into consideration what’s going on culturally,” he says. When Madison first opened, TikTok wasn’t a thing in the U.S. and craft cocktails felt relatively cutting-edge. Today, he sees a resurgence in the vintage look, handmade goods, and low-to-no ABV drinks dominating menus everywhere. 

Courtesy of Madison on Park | Photo Credit: Andy McRory

Fink and his partner Matt Sieve have already dabbled with that sort of motif at Sonny’s Pizza, their Brooklyn-inspired joint around the corner. Fully half of the cocktail menu is made up of spritzes, mocktails, and Negronis. Madison 2.0 will take it further.

The new concept doesn’t have a name yet—Fink says they have to feel out the vibes as they make progress with the design. “The name comes when you see it appear,” he says. But he has a few design elements in mind: things like more artwork and more uplighting. “Not cluttered and overstuffed… I want to keep it intimate, sexy, and immersive.”

Madison rightly earned its rep as one of the best-dressed eateries in San Diego, nabbing an Orchid Award for interior design its first year. The returning designers Anna and David Sindelar originally transformed the space from weird padded walls and fake greenery at Lei Lounge into a mid-century modern wonderland, complete with a signature arched ceiling and geometric patterns aplenty. Michelin-recognized chef Mario Cassineri (Ciccia Osteria, Bice Ristorante) built a menu heavy on Mediterranean flavors mixed with California classics. 

The new menu shouldn’t feel completely jarring, but will take cues from Fink’s recent travels in Spain with his family. Expect shareable plates with lighter ingredients. “Americans eat way too much, and our portions are way too big,” he says. “I like the idea of smaller plates, healthier plates, and being creative… I’d rather see 15 items on the menu that are all less than $20 so that I can try different ones.” Bar manager Danny Kuehner will continue developing craft cocktails and mocktails for the new venture, as well as curating a selection of wine from Europe and locally. 

Courtesy of Madison on Park | Photo Credit: Haley Hill

This isn’t the only project on their plate. Besides running Sonny’s in University Heights and Madi in Normal Heights, later this fall, Fink and Sieve will also open Josie’s, a modern all-day, Midwestern-style diner inspired by Sieve’s Minnesota roots. Like all their restaurants, it’ll hold a special part of their families’ legacies—something Fink hopes people feel as soon as they enter.

“You walk into Sonny’s, you’re like ‘Oh, Jeff’s at home,’” Fink laughs. “[Josies’] will be ‘Matt’s at home.’” The next version of Madison? We’ll have to wait and see. 

Madison on Park will temporarily close on September 7 until October (barring any unexpected delays). Keep up with the newest updates on Madison’s Instagram.


Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 14, 2026

A New Cinnamon Roll Obsession is Baking in South Bay

Sinner Buns is building a following for its slow-made, seriously gooey weekend treats

A New Cinnamon Roll Obsession is Baking in South Bay
Courtesy of Sinner Buns

When I was pregnant, my food craving was singular and intense. If I didn’t eat at least one thing doused in cinnamon every day (ideally, more than one), I was—to put it gently—a complete monster. 

Since then, my obsession has tempered somewhat. But cinnamon buns still perch high on my top treats list, so I’m always on the lookout for the next great place to indulge. IMO, The Huddle in Mission Hills’ mondo cinnamon roll remains top-tier, but after eyeing the ooey, gooey goodies from Sinner Buns, we might have a contender. 

Originally from Ukraine, Daria Nadar had already done everything one can do at a bakery—business operations, wholesale contracts, actually baking, you name it—so during the pandemic, she started dabbling with perfecting her cinnamon rolls. After she got a couple fans over social media, she threw her first pop-up to see how they’d be received. She sold out.

After a few false starts with a couple storefronts and business deals, Nadar officially launched Sinner Buns in October 2025 with her partner Filipe Pazi. After making it through an unexpectedly hectic season stuffed with holiday orders, the team closed temporarily to get everything in line and reopened this April. Business has remained in full swing ever since. 

There are only so many ingredients in a cinnamon roll, but “the process is what makes it special,” she says, adding they use fresh yeast rather than powder and a 48-hour process for each batch of brioche dough made to order. (Thus the need for pre-orders.) Customers can preorder until Thursday each week for pickup Friday, Saturday, or Sunday from Sinner Buns’ ghost kitchen at 780 Hollister Street, just east of Imperial Beach.

You can also catch her at various pop-ups around San Diego, the next one taking place on Saturday, August 22 at Infusion Lab Coffee in Pacific Beach. Eventually, Nadar opens to offer nationwide shipping (once she figures out the logistics and quality control) and one day, her own storefront. 

But it’ll be on her terms, not the whims of social media. “We already learned how to not only rely on virality of the product, because you go viral and then it fades,” she says. “It’s a slow burner, and I know eventually, it’s going to grow much more.”

Courtesy of San Diego Spirits Festival

San Diego Restaurant News & Food Events

Beth’s Bites

  • Get spirited away at the 17th annual San Diego Spirits Festival. If you understood that reference, I regret to inform you that it is not a Studio Ghibli watchathon, but it’s still a win with a bonanza of craft makers pouring libations at the Museum of Contemporary Art in La Jolla for two full days. On September 26-27, try sips, glugs, and guzzles from brands like Condesa Gin and Uncle Nearest (with some bites to wash it all down, of course). Could you ask for a more picturesque venue? Spoiler alert: no.
  • You love to see a longtime employee take the reins of a beloved local institution. That’s exactly what happened at Konito’s Cafe in Pacific Beach, which is currently transitioning to Pablo’s Cafe, which is now under new ownership. (Yes, his name is Pablo.) Will their breakfast sandwich still slap? Guess we’ll have to go find out. 
  • I’ve yet to visit Tigawok, the small California-based chain serving mini bowls like Kung Pao chicken and Mapo tofu. But the latest storefront (and the first in San Diego) is now soft open in La Jolla, and it’s only a matter of time before their Sichuan shredded chicken gets in my belly.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S FEBRUARY 26, 2026

Chef Aidan Owens Thinks Your Fish is Boring

The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again

Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.  

When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.

I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.    

Courtesy of Herb & Sea

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”

Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.

Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.

His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

Courtesy of Herb & Sea

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts. 

“Why would we outsource when it’s all here?” Owens asks.

Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.

Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Courtesy of Herb & Sea

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar. 

Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”

He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.” 

To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.

What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”

Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

Courtesy of Herb & Sea

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.

It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.  

Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.

“We aren’t saving lives. We’re feeding people good food,” he says.

And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.

No buzzwords required.

Food & Drink AUGUST 13, 2026

Love Pupusas Brings Salvadoran Home Cooking to San Diego

From her Rancho Peñasquitos kitchen, Yanira Majano is sharing family recipes through San Diego’s growing home-restaurant movement

Love Pupusas Brings Salvadoran Home Cooking to San Diego
Courtesy of Catalina Offshore Products

When San Diego launched Micro Enterprise Home Kitchen Operations (MEHKO), it changed everything. Riverside County first established the experimental program in 2019, with San Diego introducing its own countywide pilot program in 2022 and granting it permanent status in 2024. The new category allowed people to launch at-home retail food operations—basically, home restaurants—with special requirements and restrictions to ensure food safety and smooth operations. Over two dozen counties across California have since adopted their own versions with over 1,200 permits issued, around 100 of them in San Diego alone.

Some have a dizzyingly long waitlist (Warung RieRie), others are still getting their name out there (The Hidden Gazebo Eatery), and still others use MEHKO for pickups rather than fully opening their home as an onsite dining facility. Love Pupusas falls into that category.

Yanira Majano came with her family from El Salvador to the United States when she was 11 years old, bringing a love of cooking and desire to share the country’s cuisine along with her. “There’s a lot of similarity [between Salvadoran food and] Central, South America, even Baja Mexico,” she says. Salvadoran cooking tends to be less spicy than some Mexican cuisines, with an emphasis on ingredients like corn, staples like yucca root (cassava), meats like crispy pork (chicharrón), and sides like curtido, a tangy cabbage slaw that’s typically either naturally fermented or vinegar-based. 

And of course, the signature dish of El Salvador—pupusas. 

In San Diego, Salvadoran food lacks the widespread availability of other Latin American cuisines like Mexican or Peruvian food, but Majano says she’s seen pupusas gain popularity over the past few years. But she likes to think her recipes, which have been passed down by her mother and kitchen partner Martha, contain a certain special something.

Some pupuserías use rice flour to create the handheld stuffed tortillas, but she prefers the more traditional gluten-free corn flour. Still, it’s what’s inside that really counts. “That’s where we put our own touch,” she explains. Most of Majano’s pupusas come with cheese and different fillings like carnitas, black beans, mushrooms, or zucchini, but she also offers vegan options. Every one comes with a side of curtido and salsa, each made fresh daily.

Showing people the magic of home-cooked food might not have been possible without the MEHKO program or The Cook Alliance, a MEHKO support and advocacy coalition. Opening a brick-and-mortar restaurant requires a huge amount of start-up capital—at least six figures, generally. Not exactly pocket change. “But when the MEHKO program started in 2022, I said, ‘Oh my God, this is for me,’” says Majano. 

Now with four years under her belt, she says she’d love to bring Love Pupusas to more food festivals, host more pop-ups, and eventually open a food truck to keep serving the humble dish of her homeland, taking pride in every bite. “[I put] a lot of love in everything I do. You see it when you taste the food,” she promises. 

Pre-order Love Pupusas for next day pickup in Rancho Peñasquitos between noon and 5 p.m.

San Diego Restaurant News & Food Events

Beth’s Bites

  • It’s not the end of the road for Catalina Offshore Products—just the end of an address. The local family-owned fish market announced that come September, they are moving from their longtime location in the Morena District to The Old San Diego Seafood Building at 1842 McKinley Avenue in National City. Normal business operations will resume in October with the same retail market fully stocked with premium seafood and local catches, so it’s not goodbye, it’s just “see you later.” (And yes, 5202 Lovelock Street is still open until moving day.)
  • Don’t come at me with complaints about autumnal seasonal creep—I got an email this week about holiday shopping. In August. In comparison, the 2026 release of Karl Strauss Oktoberfest seems right on time. For the 38th year in a row, ahead of the Munich-inspired festivities, the 5 percent ABV malty amber lager is now available in bottles, with draft coming to the brewpubs in September. Despite the lack of chill in the air, there’s no reason why your fridge can’t be stocked with this frosty German delight.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 11, 2026

Mon Chourie Is Opening Its First Permanent Bakery

After two years of farmers markets and pop-ups, the San Diego baker is bringing its Korean-inspired pastries to University Heights

Mon Chourie Is Opening Its First Permanent Bakery
Courtesy of Kelly Kim

The folks at Kairoa Brewing Company must never be lonely. It seems like there’s always a local pop-up or event at the University Heights space, from Bincho Taco slinging Japanese coal-fired tacos on the rooftop patio every Tuesday to Yipao Coffee serving coffee from a window on the ground floor. Later this year, the New Zealand-inspired brewery will bring yet another resident into the fold—Mon Chourie is launching its first bakery counter service window along Park Blvd.

Mon Chourie owner and baker Kelly Kim first started selling her Korean-style cream puffs at farmers markets and places like Pizza Kaiju, Pho Ga Go, and Mixed Grounds, collaborating with a myriad of other makers (like Amor ice cream and Ming Oun’s) before nabbing a regular spot at Michi Michi Bakery every Wednesday. San Diego Magazine readers even voted Mon Chourie the Best Pop-Up for 2026.

In French, the word for an airy puff pastry is “choux,” which is pronounced generally the same way as “syu,” the Korean word for the same item. (Both sound like “shoe.”) Mon Chourie plays with both iterations with a dash of whimsy by referencing the song My Cherie Amour by Stevie Wonder, which translates to “my darling love.”

As long as all the permits and inspections move forward without issue, Mon Chourie should open in Kairoa before the busy holiday season. She’ll continue appearing every Wednesday at Michi Michi and other pop-ups in the meantime. Once open, expect best-selling flavors like the savory potato croquette (a collaboration with Karanchi chili crisp) and a sweet Dubai chocolate choux au craquelin, a version of puff pastry with a delicate cookie crust. 

Classic cream puffs are fluffy, softs and often filled with custard cream in the United States. “What makes a difference for us is we use a very light version of diplomat cream, which is my mom’s recipe,” she explains. Diplomat cream is a lighter French pastry cream that uses whipped cream for a lighter, airier end result. 

Choux au craquelin’s signature crunchy top comes from adding a thin disc of cookie-like dough on top of the pastry, which crackles as it bakes, leaving a thin layer of crispiness atop the final product. “It contrasts with the creamy, fluffy cream inside, so it gets that better, deeper texture experience,” she says.

Courtesy of Kelly Kim

Along with her popular cream puffs and her bite-sized “mini-choux” options, Kim is also planning on offering more of a newer-to-her item: salt bread, a rich butter pastry topped with sea salt that originated in Japan, but went completely viral in South Korea. There are a few places to get it in Los Angeles and New York, “but I know that a lot of people here are interested in trying out new stuff, or maybe they had it in Korea or Japan, and they came back, but they couldn’t find it anymore,” says Kim. At first, she didn’t really get why it was so popular. Then she tried it in South Korea earlier this year. 

“I was in love,” she laughs. “This is what the hype is about.”

Ideally, Mon Chourie will eventually open its own storefront and introduce more events in North County to satisfy demand. “I would also love to have our own drink program that reflects what’s popular in Korea,” she says. And to mark two years of puffy pastry prosperity, Mon Chourie is throwing a two-year anniversary party at Easy Does It (5375 Kearny Villa Rd., Suite 112) on Tuesday, August 25 from 4 p.m. to 7 p.m. with drink specials like a misugaru latte (a Korean roasted multi-grain powder with espresso), a DJ, photo booths, special ceramic merch created by local ceramicist Whale Tran, and a few other vendors. Get there early.

Mon Chourie will open inside Kairoa Brewing Company by the end of 2026 and posts the next week’s schedule of upcoming events and pop-ups on Instagram every Monday.

San Diego Restaurant News & Food Events

Beth’s Bites

  • Mabel’s Gone Fishing has always supported the arts—see their Fishbowl Artist Series—and they’re keeping things going this month with The Studio Table, an immersive dining event on Saturday, August 29 from 6 p.m. to 9 p.m. at Barrio Logan-based ceramic studio Tao of Clay. For $160, guests can slurp down oysters and other Spanish-inspired pintxos, Basque ciders, cocktails, and take home a handmade oyster bowl made with reclaimed oyster shells. Gratuity is included for this 21+ event, so be prepared to slow down and enjoy the tangible fruits of nature.
  • City Tacos keeps moving and shaking, and the restaurant group’s next landing place is Liberty Station. El Punto by City Tacos is slated to open in October in the former El Jardin space (2885 Perry Road, Suite 102). Once destined to become another Lola55 outpost, the space will now become a full-service, family-friendly, and dog-friendly restaurant with seafood, tacos, cocktails, and more.
  • For as many closings as we’ve seen over the past year, restaurant openings seem to be back on track. The long-awaited Honor Bar finally opened its doors in Del Mar this summer, and Soul Sip in North Park is soft open from 4 p.m. to midnight daily. Still on the way are The Shackhouse by Julian Beer Company (slated to open by Labor Day) and Sprouts Farmers Market plans to open in the former Pancho Villa’s building in North Park this October. (La Mesa is still waiting patiently for Stella Jean’s and Pop Pie to make their debuts.)

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content AUGUST 19, 2026

Best Feet Forward

How local orthopedic specialists are pioneering the future of foot and ankle care

Best Feet Forward
Courtesy of Scripps Health

Your feet and ankles probably aren’t something you give much thought to—until something goes wrong. Orthopedic surgeons at Scripps Clinic are on the leading edge of foot and ankle reconstruction, treating patients with sports injuries, deformities, traumatic injuries and other conditions. That includes repairing torn Achilles tendons with a minimally invasive procedure that shrinks the incision site to less than a centimeter, and performing advanced ankle replacement on some patients with ankle arthritis. Read more about Scripps’ innovations in foot and ankle care here

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here

Partner Content

Eat Like a Local (Who Knows a Guy).

Restaurant news, culinary storytelling, and Troy Johnson’s sharp takes delivered straight to your inbox twice a month.

Close the CTA

Contact Us

1230 Columbia Street, Suite 800,

San Diego, CA