The Jacobs Center, in partnership with Community Actors Theatre and Common Ground Theatre, are offering a free outdoor event of theater and history. The event will feature a lineup of dance, music, storytelling and more, including performances by Devon Stallion and J’Rayl. There will also be food trucks and other vendors, as well as visual art. The festivities begin at 10 a.m. at The Jacobs Center at Market Street Plaza.
Presented in collaboration with the George L. Stevens Senior Center, the Old Globe hosts the Axis: Juneteenth Celebration on Saturday, June 18 at noon in its outdoor theater. The event will feature poetry, music, storytelling, and comedy from performers such as Alyce Smith Cooper, Def Sound, David Dredden and the Undefeated, and Brittany Taylor. Admission is free for attendees, but you must RSVP online.
The Cooper Family Foundation Celebration
The nonprofit Cooper Family Foundation has held its Juneteenth celebration annually in San Diego for more than 50 years. The event, which takes place from 11:30 a.m. to 6:30 p.m. highlights its significance with a community-oriented day filled with food, entertainment, dancing and history. This year’s free event will take place at Memorial Park, with live music from headliners Con Funk Shun, plus gospel, jazz, cultural performances, and educational resources. The event will also be broadcast live on Facebook for those who won’t be able to attend in person.
North San Diego County NAACP Juneteenth Celebration
North County’s chapter of the North Association for the Advancement of Colored People (NAACP) hosts a day of celebration in Oceanside at Pier View Way and North Freeman Street. The event kicks off at 10 a.m. and features performances, local art and music, a Kidz Zone, free health screenings, a vaccine station, and food and beverage vendors. The event is free for all to attend.
On Sunday, the World Beat Cultural Center will unveil Pathways to Freedom, a new traveling exhibit that connects history between the U.S. and Mexico with the Underground Railroad. The event will also keynote speakers Jordan McGowan and Dr. Starla Lewis as well as an outdoor marketplace at Centro Cultural de la Raza, with food, vendors and speakers. The event kicks off at noon, and the Pathways to Freedom preview goes from 1 p.m. to 4 p.m.
La Mesa Juneteenth and Friends Festival
La Mesa hosts its inaugural Juneteenth festival on Sunday at MacArthur Park. The event is free and will feature food, music, art, dance, and crafts, with participation from educators, writers, city and church leaders. Performances will also include music by the Martin Luther King Jr. Commemorative Choir. The festivities kick off at noon and wrap up at 4 p.m.
Juneteenth Celebration 5K
Fit, Black and Educated, a nonprofit that helps provide Black communities with tools to promote better physical health, hosts its third annual 5K run/walk/bike event on Juneteenth. The course begins at Chollas Lake Park, and all participants will receive a drawstring bag and finisher medal, plus the first 50 participants will receive a shirt. The race begins at 7:00 a.m. and ends at 11 a.m. and is $45 (plus fees) to register. All proceeds will go toward Fit, Black and Educated.
Juneteenth Block Party
SD Melanin brings back its Juneteenth Block Party this year, which is being held at Quartyard from 3 p.m. to 8 p.m. on Sunday. The event will feature music, food, vendors and “major vibes.” Music will be provided by DJ Prodigee and Mister Hek, as well as hip-hop artist ThaSpeakerBoxx. Tickets to the event are $25, and attendance is restricted to ages 21 and up.
Juneteenth, sometimes called Freedom Day or Jubilee Day, has grown from a local Texas tradition into a nationwide celebration. It marks the moment in 1865 when Union General Gordon Granger arrived in Galveston, Texas and announced the freedom of around 250,000 enslaved people—symbolizing the end of slavery in one of the most remote parts of the former Confederacy.
In San Diego, Juneteenth stretches beyond the history books. It spills into parks, libraries, beaches, and backyards. It sounds like live jazz, spoken word, and open mics. It reminds you that liberation looks like a community in motion. There’s no one way to observe Juneteenth. From North Park block parties and dance floors to art exhibitions and Oceanside festivals, here are 12 events that all orbit the same idea: celebration with intention.
Courtesy of Cooper Family Foundation
How to Celebrate Juneteenth in San Diego
Cooper Family Juneteenth Celebration
June 21
For more than 50 years, the Cooper Family Foundation has been at the heart of San Diego’s Juneteenth celebrations, turning remembrance into one of the city’s most anticipated cultural events. It all began with Sidney Cooper Sr., a businessman and cornerstone of the Black community, who championed Juneteenth long before it became widely recognized.
Today, that legacy continues in full force, carried on by his family and held in loving memory of both Sidney and Thelma Cooper. This free, family-friendly celebration blends history with joy. Prepare for over 100 vendors, five food trucks, a domino tournament, multiple stages featuring live music, African drumming and dance, educational programming, and a dedicated kids’ zone. It’s a day of culture, connection, and community, all rooted in the belief that “We know the past. We shape the future.”
11 a.m. – 6:30 p.m. | 2975 Ocean View Blvd, San Diego
Financial Literacy Pancake Breakfast
June 19
Because financial freedom is part of the conversation, too, this $5 community breakfast pairs syrupy stacks with real talk about generational wealth, investing, and how to build a thriving Black economy. Come for the pancakes, stay for flipping the script on financial education. Bonus: every donation supports 7th and 8th graders who participate in a financial literacy course, and helps kick-start their futures with a $25 boost.
9 a.m. – 12 p.m. | 4900 Memorial Drive, La Mesa
Inaugural Juneteenth San Marcos
June 19
It’s freedom, flavor, and firsts in San Marcos this year with its inaugural Juneteenth celebration at Cal State University San Marcos. The Student Union will host an afternoon of live music, local vendors, family-friendly fun, and community spirit. The standout is the Emancipation Lounge VIP Culinary Experience, a rooftop tasting featuring upscale small bites from top Black chefs like Kelston Moore, Tony Bennett Jr., and DuVal Warner. Guests will enjoy handcrafted mocktails, goodie bags, a red carpet, and stunning views, plus a chance to connect with the chefs behind the dishes. With just 250 VIP tickets available, this exclusive event is expected to sell out fast. Proceeds benefit Bad Boyz of Culinary and AIM: Achievement in Motion.
3 – 8 p.m. | 333 S Twin Oaks Valley Rd, San Marcos
Courtesy of Rhythm & Brunch
Rhythm & Brunch Juneteenth Celebration
June 19
With great food and smooth R&B, Rhythm & Brunch SD’s Juneteenth celebration is the perfect way to spend your Thursday. From 3 p.m. to 9 p.m, toast to a delicious, boozy brunch with a soulful soundtrack that celebrates culture and community. It’s casual, celebratory, and something you won’t want to miss.
3 – 9 p.m. | 401 G Street San Diego
Louisiana Purchase Juneteenth Block Party
June 19
Louisiana Purchase isn’t just hosting a party, it’s celebrating history, resilience, and freedom with a vibrant block party that puts culture front and center. Enjoy exclusive Juneteenth menu specials featuring New Orleans-inspired bites alongside a selection of Black-owned local vendors. The soundtrack flows with Afrobeats, R&B, and Hip-Hop, creating the perfect backdrop for a night honoring Black excellence through music, food, and community. The celebration kicks off at 12 p.m.
12 – 7 p.m.
2305 University Ave, San Diego
Juneteenth Spoken Word Open Mic!
June 19
Maybe you’re a poet, or maybe you’re just a really good listener. Either way, this celebration night invites you to grab the mic or settle in for something real. You’ll hear raw, poetic, and often hilarious takes on freedom, gratitude, resilience, hope and identity from some of San Diego’s most compelling storytellers. It’s an open space for local voices to share original pieces and reflect on what Juneteenth means right now.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Since 2017, the group been building a community for Black professionals through events, black-tie galas, concerts, rooftop soirees, and healing circles
Sometimes, an idea strikes and inspires someone to create all they wish to see. Like for Ivy League grad and former US Diplomat Loren Cobbs, founder of SD Melanin. The community provides a forum for Black professionals to congregate in San Diego, including an upcoming Juneteenth Celebration on June 25.
Cobbs migrated north to SD after completing an assignment in Tijuana, where she found she had an increasing thirst for spaces where she could enjoy camaraderie with other Black professionals. “I didn’t have a social network when I first moved here,” Cobbs says. “I’d go out by myself trying to acclimate with San Diego and west coast culture. I was wondering how I could meet people without door-to-door advocacy,” she says.
Photo courtesy of SD Melanin
Cobbs founded SD Melanin in 2017 and hosted her first event on MeetUp. “People would ask why I’m doing this, while others would say nobody would show up to the event. I’m the youngest of five siblings, and I have always been a bit stubborn, so I decided to move forward and see what happens,” she says.
The venue was a restaurant bar several blocks off the main drag in Hillcrest. More than 75 professionals showed up, a number that superseded what Cobbs expected. Since the inaugural Hillcrest gathering, SD Melanin has curated 200-plus events hosting more than 10,000 people at black-tie galas, concerts, rooftop soirees, and healing circles.
Photo courtesy of SD Melanin
But Cobbs isn’t alone in these endeavors. She is joined by a group of like-minded women (Jeaniqua Francis, Kiana Henderson, Amari Dixon, and Aniesa Thomas) who share a passion for outreach and community. “When I first began, I found it was women who would reach out to inquire about how they could be of assistance,” Cobbs says. “We bonded over community building and service.”
SD Melanin has hosted a Juneteenth celebration almost every year since the company’s inception, but part of striving for excellence is continuously elevating the standard. This year’s event will be hosted on Sunday, June 25, from 2 p.m. – 8 p.m. at The Holding Company (THC) in Ocean Beach. The full-day affair will include two workshops hosted by Passion Planner, art by Illustrated Melanin (curated by Black Liberated Artist Collective), and items for sale by local Black-owned businesses. The first floor at The Holding Company will play Afrobeats, Soca, Reggae, and Amapiano, while the second floor and rooftop will bump Hip Hop and R&B.
Photo courtesy of SD Melanin
“The DJs will guide us through a musical journey,” Cobbs says. “We will take a musical journey throughout the diaspora and to places where Black folks have found liberation. It is fulfilling to feel like we are creating a solution and producing a space people feel invited in. Spaces they may not have been welcomed in before.”
But Juneteenth—which celebrates our country’s second independence day on June 19 and became a federal holiday in 2021—isn’t all cocktails and vibey music. The holiday carries a rich historical legacy. Juneteenth originated in Galveston, Texas, marking the end of slavery in the westernmost Confederate state on June 19, 1865.
June 19 isn’t just a date on the calendar, it’s an emblem of freedom. The name originates from combining June and nineteenth, and early celebrations were held where Black people felt both physical and psychological freedom, such as in churches. The food-centered gatherings had a healthy heartbeat and immense support amongst African Americans in the rural south, but did not become popularized across the United States until the Great Migration, one of the largest movements of people in this country’s history.
Photo courtesy of SD Melanin
Moving forward, Cobbs is confident SD Melanin will continue to be synonymous with providing space and opportunity for those committed to thriving outside the bounds of what they thought possible.“I want to make it abundantly clear why we are focused on Black joy, and that’s because the majority of stories told about the Black community are rooted in trauma. There aren’t enough conversations surrounding liberation and community,” says Cobb. “It is fulfilling to feel like we are creating a solution, and rewarding to see a community shift. It’s nice to welcome people into spaces they hadn’t previously felt welcomed in.”
Jared Cross is a writer who grew up near the US-Mexico border in San Diego. He credits this experience with refining his appetite for food and culture.
Museum of Photographic Arts at the San Diego Museum of Art
Now through Jan. 10, 2027
Sift through over 200 photographs, sketches, letters, and costumes from “The King of Vogue,” who photographed World War II, modernized royal portraits, and created the aesthetic for 1920s socialites in London.
Washed Ashore: Art to Save the Sea
Natural History Museum
Now through Feb. 28, 2027
Walk through an 18-foot whale ribcage (and a couple dozen other marine-creature sculptures) made entirely of plastic bottles, flip-flops, lighters, rope, and other plastic detritus found on the beach in the Nat’s 3,000-square-foot second-floor gallery.
Forging a Legacy: 15 Years of Landmark Acquisitions
San Diego Museum of Art
Now through May 31, 2027
Part of SDMA’s centennial, “Forging a Legacy,” highlights artists from the past (Picasso, Monet) and modern day (Hugo Crosthwaite) who contributed to the museum’s collection.
ZWO Astronomy Photographer of the Year
Fleet Science Center
Now through 2027
See the stars (without the smog) at their best from the winners of the world’s largest astrophotography competition—all in the Fleet Science Center’s new basement gallery, specifically dimmed to let the cosmos shine.
Begin Again
The Old Globe
Sept. 6–Oct. 11
From the 2013 silver screen to this year’s The Old Globe stage, you can “Begin Again” (again) with a world-premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
Dear Evan Hansen
Cygnet Theatre
Sept. 9–Oct. 4
“On the outside, always looking in…” marks the emotional crux of the Tony-, Grammy-, and Emmy-award winning musical coming to the Cygnet Theatre.
Kumeyaay Comics by the Kumeyaay Visual Storytelling Project
Museum of Us
Opening Sept. 12
Learn the history of the Kumeyaay Nation from the perspective of the members themselves in an immersive exhibit inspired by graphic novels “Our Past, Present, and Future,” and “Beyond Gaming.”
Good Night, Oscar
North Coast Repertory Theatre
Sept. 16–Oct. 11
During Oscar Levant’s appearances on “The Jack Paar Show,” he explained his reality with mental illness—the institutionalizations, electroshock therapies, nothing was too taboo for him. “Good Night, Oscar” takes us backstage in the raw moments before his 1958 television appearance.
Visiones Nocturnas: Queer Nightlife in Contemporary Art
Museum of Contemporary Art San Diego
Sept. 19–Jan. 10, 2027
A disco ball isn’t just a disco ball. It’s a symbol of where queer communities can finally exhale and be their fullest selves. “Visiones Nocturnas” uses paintings, sculptures, textiles, performances, photos, and videos from Latin American artists to explore what’s at stake when nightclub lights shut off.
Silent Movie Mondays
Balboa Theatre
Sept. 21, Oct. 26, Dec. 7
Guest organists from across the country will come to the Balboa Theatre to accompany a new silent film for each performance. This year closes out with The Headless Horseman (1922), Dr. Jekyll & Mr. Hyde (1920), and a holiday triple feature of Laurel and Hardy films.
Oh, Mary!
Civic Theatre
Sept. 29–Oct. 4
“What if Abe’s assassination wasn’t such a bad thing for Mary Todd Lincoln?” was the question that inspired Cole Escola’s play “Oh, Mary!” In the production, Mary Todd desperately tries to return to the cabaret stage, but her husband (President Lincoln in the midst of the Civil War) keeps getting in the way.
Photo Credit: Anja Koehler
October
Payare Leads Strauss’ A Hero’s Life
Jacobs Music Center
Oct. 3–4
Conductor Rafael Payare opens the San Diego Symphony’s 2026-2027 season with a three-part concert featuring composers Sofia Gubaidulina, Wolfgang Amadeus Mozart, and Richard Strauss.
Emily–No Prisoner Be
Baker-Baum Concert Hall
Oct. 8
Two dozen of Emily Dickinson’s poems are turned into songs—composed by Pulitzer Prize winner Kevin Puts and performed by Grammy-winning mezzo-soprano Joyce DiDonato—for a one-night-only exploration of love, loss, loneliness, and mortality.
Ripcord
The Roustabouts Theatre Co.
Oct. 8–Nov. 1
Roommate beef has no age limit. The latest play from Pulitzer Prize winner David Lindsay-Abaire turns that experience into a comedy through retirement home roommates Marilyn and Abby and the bet between them to see who will break first and move out.
Des Canyons aux Étoiles
La Casa del Zorro
Oct. 12
Composer Olivier Messiaen has chromesthia, so for him, sound evokes a visual connotation. His work “Des Canyons aux Étoiles” brings desert rock and the night sky to mind. See what he means from La Casa del Zorro in the Anza-Borrego Desert, in this performance immersed within nature.
San Diego International Film Festival
Locations Vary
Oct. 13–18
San Diego International Film Festival salutes the silver screen for a 25th time, now with a sixth day adding extra time for parties, screenings, and movie-star tributes.
Considered one of the masterpieces from opera great Giuseppe Verdi, San Diego Opera’s “Rigoletto” sees what happens when the prurient Duke of Mantua and his sharp-tongued court jester become entangled in a fatal curse.
Grim
La Jolla Playhouse
Oct. 27–Nov. 29
When the Grim Reaper’s job becomes too…grim…and he retires after 300,000 years, his daughter picks up the family business. But when she falls for a human and finds beauty in the souls she’s meant to reap, she questions her purpose.
Photo Credit: Ron Kerner
November
Skate Craft
Mingei International Museum
Nov. 21–May 9, 2027
San Diego is nothing without skate culture. Mingei’s “Skate Craft” portrays skateboarding as “living folk art” via its DIY roots (skateboards built in garages) and shows how that ethos shapes the future.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Meet ArtsConnect, UC San Diego’s Invitation to SoCal Arts Lovers
ArtsConnect brings those experiences into view, helping residents discover what they can see, hear and create at UC San Diego while experiencing the campus in a new way.
Ask most people what UC San Diego is known for, and the arts may not be the first answer. Yet this fall, San Diegans can watch Ghostbusters with a live orchestra, try their hand at glassmaking and wander among more than 20 works of public art woven throughout the university’s La Jolla campus.
ArtsConnect brings those experiences into view, helping residents discover what they can see, hear and create at UC San Diego while experiencing the campus in a new way.
Courtesy of UC San Diego | Photo Cred: Erik Jensen
“The arts are at the heart of UC San Diego’s student-centered mission and vision,” says Alysson Satterlund, Vice Chancellor for Student Affairs and Campus Life. “Whether creating, participating in, or experiencing performances, the arts are essential to a healthy and truly fun Triton student experience.”
That invitation often begins where the arts intersect with other fields.
“Some of the most innovative work and discovery happen where disciplines don’t usually share a stage,” says Cristina Della Coletta, Dean of the UC San Diego School of Arts and Humanities. “So through our unique intersection of the arts with science, technology, and medicine, we are improving lives, physically and emotionally.
Take The Inaudible Ocean, a collaboration between Department of Music Professor Lei Liang and Scripps Institution of Oceanography Assistant Project Scientist Josh Jones. Over eight years, the pair recorded earthquakes, ship noise, whale songs and other sounds in remote underwater locations. They transformed those recordings into a live music experience that allowed audiences to hear the ocean in an entirely new way. The work premiered on campus in May and continues to evolve.
The arts also connect the campus to the global art world and diverse perspectives. Chief Campus Curator Jessica Berlanga Taylor recently curated the Mexico Pavilion at the 61st Venice Biennale, featuring RojoNegro, the collective formed by Noé Martínez and María Sosa. The collective will unveil a compelling new permanent installation for UC San Diego’s celebrated Stuart Collection later this fall.
ArtPower offers another easy entry point, bringing touring performers to venues including the outdoor Epstein Family Amphitheater and the intimate Loft. The nearly three dozen performances featured through its 2026-2027 season span music, dance, film, theater and conversation.
Among the fall highlights is Ghostbusters in Concert on Sept. 25, pairing the beloved 1984 film with a live performance of Elmer Bernstein’s score. Tickets start at $35, and the amphitheater is located next to the UC San Diego Blue Line trolley station.
“Every member of our community should have access to world-class art, so we work hard to remove the barriers that stand in the way,” says Colleen Kollar Smith, executive artistic director of the Campus Performances and Events Office. “That means affordable ticket prices, and performances, voices and experiences where people see themselves reflected on stage and know they belong.”
The arts at UC San Diego are not only something to watch. The Craft Center offers public classes and workshops in ceramics, jewelry, woodworking, culinary arts and even surfboard shaping. At the new Glass Center, beginners and experienced makers can explore glassmaking through classes, demonstrations and studio experiences.
Whether you want to attend a performance, make something yourself or spend an afternoon exploring public art, there is an easy way in. And the invitation extends well beyond students and alumni.
Kollar Smith says it best: “Visit, participate, spectate or create. You’re invited, and we hope you’ll connect with us soon.”
Summer’s penultimate weekend promises beers, zines, festivals, and many other ways to spend your free time. Those looking to eat (and drink) out can embark on the Taste of Gaslamp, explore the many eateries participating in San Diego Restaurant Week, and check out Stone Brewing’s free 30th anniversary celebration. On the festival circuit, there’s the return of both the Sessions Surf Festival and Cardiff Greek Festival to the shores of Encinitas, as well as the first-ever Alley Cat Art Fest in Downtown El Cajon. Additional experiences include Pierce the Veil’s tour finale at Petco Park, the beginning of Our Lady of the San Diego Convention Center’s citywide run, and the COMPRESSED Zine & Music Fair.
It all began in 1996 with a humble San Marcos warehouse and the soon-to-be-famous Stone Pale Ale. Now, three decades and several award-winning beers later, Stone Brewing is marking its thirtieth anniversary with a free, jam-packed celebration at Stone Brewing World Bistro & Gardens – Liberty Station. This Saturday from 11 a.m. to 9 p.m., there will be arcade games, dog adoptions, ‘90s movies, live music, a cigar lounge, craft brews, and much more. VIP tickets ($133), which come with perks like exclusive two-ounce rare beer pours, are available online.
2816 Historic Decatur Road, Point Loma
Taste of Gaslamp
September 12
Channel your inner foodie during the 30th annual Taste of Gaslamp, San Diego’s longest-running neighborhood culinary tour. This Saturday from 1-4 p.m., tasters can roam through the Gaslamp Quarter (16 blocks to be exact) for bites from over 20 participating locations, with five extra bites and sips for VIP ticketholders. Before and after the event, all attendees are invited to party with cocktails, music and even more food on the Sunbird Rooftop at AC Hotel (noon to 2 p.m.) and at the 5 O’Clock Somewhere Rooftop Bar (4-7 p.m.). Ticket options include general admission ($62) and VIP admission ($88).
Gaslamp
San Diego Restaurant Week
September 13-20
Searching for a specific cuisine? Looking for a new date night spot? Interested in a prix-fixe meal at a familiar favorite? Then consider checking out the over 120 local eateries taking part in San Diego Restaurant Week, with meals starting at $20. From Coronado’s Blanco Cocina + Cantina to Oceanside’s Piper and dozens of restaurants in between, search by price, cuisine, meal type, dietary desires, and neighborhood. Plus, patrons can enjoy seasonal ingredients by choosing dishes that feature Specialty Produce’s huitlacoche mushrooms and artisan romaine lettuce.
Citywide
Courtesy of Sessions Surf Festival
Concerts & Festivals in San Diego This Weekend
Buddy Guy 90 at The Rady Shell
September 11
See two generations of blues talent, and celebrate a legendary guitarist’s 90th birthday, this Friday (7:30 p.m.) at The Rady Shell. Fresh off his acting role in Sinners, Buddy Guy is coasting through something of a late career revival, and like the name of his 2018 album, it’s clear the blues are alive and well. Buddy Guy 90 continues the Louisiana native’s nationwide tour with a little help from rising blues artist Christone “Kingfish” Ingram, who is 63 years younger than Guy. Tickets range from $68-$173 for this concert.
222 Marina Park Way, Embarcadero
Kamasi Washington at Music Box
September 11
Hours upon hours can be spent dissecting a Kamasi Washington record—especially 2018’s Heaven and Earth—and each listen will still surprise. Every release from the jazz saxophonist and bandleader feels like an event, whether it’s a wondrous solo project, a supergroup team-up (ex: Dinner Party, West Coast Get Down), or a contribution to projects by the likes of Kendrick Lamar, St. Vincent, and Thundercat. This Friday at 9 p.m., Washington will take his talents to Music Box along with special guest DJ Ratty. Tickets are $68 for this 21-plus concert.
1337 India Street, Little Italy
Alley Cat Art Fest
September 12
One year after the first-ever Artivál, the event is merging with the Alley Cat Art Walk, a longtime Downtown El Cajon favorite, to form the inaugural Alley Cat Art Fest. This Saturday from 10 a.m. to 6 p.m., stroll through Prescott Promenade, Main Street and Arts Alley for murals, live music, food, drinks and the works of over 50 participating artists, including photography, painting, sculptures, and more. Plus, festival proceeds will go towards supporting the area’s existing murals and future public art projects in the area.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
People remember the first time they see Joe Dreamz.
Mine was a mile into the 2023 Carlsbad Half Marathon. He was standing on a speaker in the middle of the course, singing: “Hey you with the shoes, are you living Joe Dreamz?” Clearly not. I’m running uphill at 7 in the morning, I thought.
Months later, walking out of The Rady Shell, there he was again—parting the crowd of concertleavers Moses and the Red Sea style, singing the same song: “Hey you with the purse, are you living Joe Dreamz?”
Who’s this man at every public spectacle, singing metaphysical questions in a hand-altered, color-coordinating suit that would make James Brown proud and standing on a Soundboks speaker with a microphone and tip bucket?
A few years ago, San Carlos–born, El Cajon–based Joe Dreamz wasn’t exactly living Joe Dreamz—making $5 footlongs at Subway, dealing with croissant coworkers at Costco’s bakery, and selling life insurance. After he got let go from the life insurance gig and his car broke down in the middle of a 2020 road trip in Seattle, he used his emergency savings to buy a microphone and a speaker; a self-taught musician, he pulled from the only skillset he knew to monetize. He’d set up at Seattle’s Pier 55 and ask people what their dreams were. Then, for $5, create a freestyle rap to commemorate (and hopefully activate) those dreams.
“The goal is that someone listens to a Joe Dreamz song, and they don’t have to wait until metaphorically their car breaks down before they chase their dreams,” he says.
Photo Credit: Matt Furman
A chance encounter with an airport worker led to a free flight back to San Diego, and Joe Dreamz came home “transformed,” he says. He started busking at the Mission Beach boardwalk, Kate Sessions Park, outside Gaslamp bars; then Padres games, farmers markets, marathons. He also hit the mic outside of Coachella this year (“Joe-chella,” he says).
It’s not a get-viral-quick gimmick; people’s lives are changing. One fan finished writing her book after a dose of Joe Dreamzpiration. Another named his own daughter Joy Dreams.
Now, he’s working on the upstart “Tell Me Your Dream” podcast and DREAM Week in local schools, where each day represents a step toward achievement (D is destination day, R is reason day…). He doesn’t want inspiration to reach you only after hearing a song or watching a video: He believes in this message so much that he literally got DREAM tattooed onto his forehead.
“It’s on my face, so people have no choice [but to see it],” he says. “I’m a local celebrity here, so everywhere I go, people ask me for pictures. In every selfie, the message goes along for the ride too.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
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