Untamed popstar P!NK brings her Summer Carnival 2023 tour to Snapdragon Stadium, following the release of her latest single, “Never Gonna Not Dance Again.” The energy will be at an all-time high, since guests Brandi Carlile, Grouplove, and DJ Kid Cut Up will also hit the stage.
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Broken dreams and unrequited love shape the renowned and music Les Misérables, playing this month at the Civic Theatre. Alain Boublil and Claude-Michel Schönberg’s Tony Award–winning production takes place in 19th-century France, where a moving story about the survival of the human spirit unfolds.
Courtesy of OB Oktoberfest
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Sure, September and October in San Diego are known as “locals’ summer,” but there’s no way we’re missing out on certain autumn traditions— like Oktoberfest. Ocean Beach’s take is one of the county’s wildest, featuring live music and pro wrestling, a drag brunch, a bratwurst-eating contest, and, of course, a whole lotta beer.
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Eerie music will rattle your bones at a screening of The Rocky Horror Picture Show at Balboa Theatre. The cult-classic ’70s musical explores a world of strange characters at Dr. Frank-N-Furter’s (Tim Curry) mansion through the eyes of sweethearts Brad (Barry Bostwick) and Janet (Susan Sarandon). Bostwick and a special shadow cast will call on the audience to participate, and items from the film will be on display. There’s a costume contest, too, and meet-and-greet tickets to chat with Barry Bostwick are up for grabs.
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Raise a glass for the 14th annual San Diego Spirits Festival. Taking place at La Jolla’s Museum of Contemporary Art San Diego, the soirée will pair cocktails with sweeping views of the ocean—the perfect concoction for one final warm-weather get-together.
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Save your appetite for the 10th annual Taste of Coronado Food Festival. Organized by The Coronado Junior Woman’s Club, this charitable event offers the chance to munch on scrumptious dishes from the island’s top restaurants, including Little Frenchie, The Henry, and Seréa. Grab a bite, check out the vendors and live music, and feel good knowing the funds raised go to the KMAC Foundation and Support the Enlisted Project (STEP).
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The New Children’s Museum will transport you with this year’s annual fundraiser, The Magical Treehouse (a theme inspired by the classic chapter-book series about time-traveling elementary schoolers). At the gala, you can get lost exploring the art installations, tune into music, and participate in a live auction.
Head to La Jolla for a little rest and relaxation at the second-ever NOVO DIA Wellness Experience. The all-day event invites attendees to wind down at the Museum of Contemporary Art San Diego and reconnect with tlhemselves through workshops, classes, and activities.
Photo Credit: Larry Vogel
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What does it mean to be a woman? The Oceanside Museum of Art’s new exhibition from Deena Altman, Female Rising, offers one interpretation. The eight-part watercolor series follows women as they grow from toddlers to elders and experience different stages of life: a dynamic childhood, an insecure adolescence, pregnancy, and beyond.
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In San Diego, October is paradise for little ones—and not only because they get scores of Halloween candy. Kids Free month returns, offering families savings at top attractions including Legoland, SeaWorld, and the San Diego Zoo and Safari Park.
Get the kiddos in costume and hit the streets of Little Italy for a few tricks and lots of treats. The entire family is welcome on India Street, where participating businesses will hand out sweets from 5:30 to 7:30 p.m. Grab a map at Piazza della Famiglia on India Street and West Date Street.
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At 4 p.m., a fleet of witches will take flight from Oceanside Harbor, trading gnarled broomsticks for stand-up paddleboards. Want to join the coven? Don your best conjurer ensemble (pointed hats, capes, and striped socks are all encouraged) and bring your board (or book one through the nearby Oceanside Boats 4 Rent).
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Kids going “Un Poco Loco” now that school has started up again? Unwind as a family at One Paseo’s outdoor showing of Coco at 6 p.m. Set up blankets and chairs on the lawn behind Harland Brewing, snap a pic at the onsite pumpkin patch, and settle in with some kettle corn to watch young Miguel explore the prismatic Land of the Dead.
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Prepare your ofrendas for your departed loved ones and honor the dead at this year’s Día de Muertos celebration in downtown Chula Vista. The traditional Mexican festivity calls for two events along Third Avenue: La Ofrenda and Treats and Sweets. The latter is free and invites families to wander through the heart of Chula Vista, collecting goodies from participating vendors. The former, a ticketed event, allows guests to sample bites from local businesses and redeem special discounts throughout the night.
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What screams “Halloween” more than shelling out cash to get scared? Buy yourself some frights with tickets to the iconic Haunted Trail at Balboa Park. This year’s experience features two haunts in one: a 3,500-square-foot eXperiment Maze and a mile-long outdoor path that takes you through twisted pines and gnarled oaks.
Courtesy of Goff Family Pumpkin Patch
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Prepare your family’s matching outfits—Liberty Station’s picturesque pumpkin patch offers ample opportunity to pose in front of a field of bright orange gourds. Free to enter and friendly to dogs, the patch is a great place to gear up for pumpkin-carving parties.
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Save your Fridays, Saturdays, and Sundays this month for San Diego Zoo’s HalGLOWeen festivities. Themed entertainment and interactive festivities being at 5 p.m., shedding some light on the zoo’s creepiest (and most misunderstood) critters. Kids ages 11 and younger enter for free.
Roxana Becerril is a Mexican-American writer living in San Diego. When she's not traveling or checking out the newest restaurant in the city, she covers art, culture, lifestyle and Latino topics.
Ina Garten Inspired This SD Baker to Open His Own Pop-Up
After a childhood obsession with the Barefoot Contessa and years in Michelin-starred kitchens, Juan Lopez is bringing Poppy Bakeshop to Liberty Station
It wasn’t his mother who inspired Juan Lopez to start baking. Nor was it pandemic boredom. It was Ina Garten. Lopez remembers it clearly—he was in third grade, watching TV at home in San Diego when the Food Network’s Barefoot Contessa appeared on the screen. She was in Paris, France, making profiteroles, which are essentially French cream puffs. He’d never seen them before. “That stuck with me forever,” Lopez says.
Forever, or at least present day. It was enough inspiration for him to launch his own pop-up bakery this June: Poppy Bakeshop, which now appears every weekend from 7 a.m. to 12:30 p.m. (or sellout) at Moniker Coffee in Liberty Station.
But let’s not fast-forward how he went from a third-grader to burgeoning bakery entrepreneur. After falling under Garten’s spell—I mean, who among us hasn’t at one point or another—Lopez decided to try his hand at making cookies, which proved equal parts satisfying (making something from scratch) and frustrating (not actually knowing what on Earth he was doing). But that itch never went away through high school, when he decided to pursue culinary school. But before enrolling, prospective students had to complete a six-month internship in a professional kitchen.
So Lopez went to the first French restaurant he ever visited—Cafe Chloe in East Village, where chef Katie Grebow took him under her wing. School didn’t pan out, but his education was just beginning.
In the early 2010s, San Diego’s culinary scene was still an afterthought on the national scale. Lopez recalls Grebow encouraging him to move to San Francisco to really hone his skills. “I was 18 and was like, ‘Well, I’ve got nothing else to do,’” he laughs. He walked into the one Michelin-starred La Folie in the Russian Hill neighborhood, resume in hand, and asked chef Roland Passot for a job. He started the next day.
After a few years in San Francisco, he returned to San Diego with the intention of moving out of restaurants and focusing on perfecting the foundations of pastry. After stints at Con Pane Rustic Breads, Herb & Wood, and Hommage Bakehouse, he landed at Wayfarer Bread & Pastry in 2023.
The Bird Rock bakery was already well on its way to national acclaim—it was named one of the best 100 bakeries in America by Food & Wine Magazine in 2020, not to mention the Critic’s Pick for “Best Bakery” by San Diego Magazine in 2022, 2024, 2025, 2026, runner-up in 2023, critic’s pick and runner-up in 2021, and then I stopped counting (because I’m pretty sure we all get the picture).
He still works part-time at Wayfarer while growing Poppy, but Lopez says he hopes to increase his pop-up schedule and collaborate more with other local makers. “The ultimate goal is to get a storefront,” he says. Normal Heights would be ideal, but he’s flexible on location and timeframe.
One thing he’s not flexible on is boxing himself into one type of pastry or flavor profile. “I really want Poppy to be this overwhelming abundance of items with different colors and different textures… I don’t want to be known for one thing,” he says. French-inspired, Mexican-influenced, and yes, even taking cues from the fashion industry. Take his plum cornbread, for instance. It’s an homage to Belgian designer Dries Van Noten’s vibrant palette.
“They had this one outfit that had this very, very bright kind of burgundy with this khaki-ish color. Then I went to the farmer’s market, and one of my favorite farmers, Heritage Family Farms, they had these gorgeous, gorgeous plums, and I was like, ‘Well, those are literally the color of that.’” The result? A sweet slice of rich reddish-purple plum cake.
He also draws inspiration from his own family. Every year, he makes coffee cake for Mother’s Day. Cinnamon rolls for Christmas. Basically, anything and everything that makes it onto his shelves is “based on what I’m craving,” Lopez laughs.
And he’s ready to share his cravings with you. “I’ve had so many bad days, and so many of them have been made better through pastry or through food,” he says. “I think as long as everyone just takes the time to just really enjoy what’s in front of them, that’s kind of all I hope for.”
Courtesy of Good Pressure Brewing
San Diego Restaurant News & Food Events
Beth’s Bites
Partnering with Bay City Brewing Company and the Center for Plant Conservation (CPC), the ecologically-minded Good Pressure Brewing just brewed an American Wheat Beer using 100 percent California-grown barley to raise money for the plant preservation program. The 20bbl batch will be available at the Mission Gorge taproom the week of July 13, with a yet-to-be-announced release event featuring CPC reps on hand to talk about their efforts. That’s about as easy-drinking as a beer style can get, and with some plant power supporting the initiative, it’s a no-brainer to swing by.
For as many coffee shops San Diego has, there’s only a small number of tea houses that really focus on a genuine tea experience. (We see you, Paru.) But Chagee Modern Teahouse just soft opened its first location in the county at Westfield UTC, which will be followed by a second location at the new Zion Market later this year. Based on early reports, paying a visit to the whole leaf milk tea maker just might be worth dealing with the new parking costs at the mall.
Every summer break, around 240,000 K-12 students across San Diego County lose access to school-provided meals. That’s around half of the total number of students enrolled across the entire county, so yeah, it’s a problem. For the sixth year, Regents Pizzeria in La Jolla partnered with Feeding San Diego to launch the chunkily-named, but uber-generous “Dough-nate to Fuel for Summer” campaign. Following the “buy one, give one” model, the pizzeria will donate one meal to Feeding San Diego for every meal purchased through July, as well as matching any customer’s donations. I’m always happy to eat a slice of ‘za, but if I can make sure others can too, that tastes even better.
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
If you’ve ever wondered what it would feel like to perform on one of San Diego’s most iconic stages, here’s your shot. The Old Globe is looking for local singers, songwriters, and musicians to take the spotlight before performances of its upcoming musical Begin Again—and the gig comes with a chance to perform on the theater’s main stage and at a new community music event, Begin Again: San Diego Sessions.
Inspired by the opening scene of Begin Again, which makes its pre-Broadway premiere at The Old Globe this fall, the open mic–style performances celebrate local talent while giving audiences a taste of San Diego’s music scene before the curtain rises.
Solo artists and duets ages 18 and older can submit video entries here through Friday, July 10. Selected performers will be notified by July 14.
The public is also invited to Begin Again: San Diego Sessions, a free event on Monday, July 20, at 7 p.m. in the Globe’s Copley Plaza. Attendees can catch performances from top contest participants while enjoying discounted drinks from the theater’s pub.
“Begin Again is a story about hope and someone finding their light,” says Adena Varner, Director of Arts Engagement at The Old Globe. “The opening moment, which is what we’re excited about with this contest, is about an artist who’s unknown taking a chance at an open mic night—and then their life changes.”
“What I love about San Diego is it’s a space where hopes and dreams seem to actually be able to come true, and people get to find themselves, find their light and their voice, so I think the spirit of the show really resonates with who we are as San Diegans,” she says.
For director Lorin Latarro, the pre-show performances are a chance to weave San Diego into the production. While the musical has been developed in New York with New York–based musicians and actors, these performances create a direct connection between the show and the city’s local music community.
“One of the things Lorin is passionate about is wanting these performances to feel like San Diego, so we want them to be diverse,” Varner says. “We want these moments to look like us and all that that means… We have submissions from artists based in Tijuana, North County, and East County, so it’s geographically diverse, ethnically diverse, and we’re looking at age diversity as well.”
The Old Globe has hosted community engagement opportunities tied to past productions—including an art contest and walk-on performances—but nothing quite like this.
“We’ve also never had an open mic night on the plaza, so we’re excited, and we really want the music community to know that they’ve got a place at The Old Globe, too,” Varner says. “We’re getting in the practice of making sure our community feels connected to our shows and have an opportunity to contribute in a way that’s meaningful and impactful for them.”
Begin Again is based on the 2013 film starring Keira Knightley and Mark Ruffalo, with a book by Jenna Clark Embrey and Molly Beach Murphy and music and lyrics by Pat Monahan of Train. Performances run September 6 through October 11, with opening night on September 17.
At the time of publication, The Old Globe had received nearly 100 video submissions.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
Baker Ashley del Rosario estimates she makes five people cry every day. It’s not because she’s some salty old grump. In fact, del Rosario is such a delight to talk to that we ended up chatting in the sunshine for 20 minutes after my two-hour parking meter ran out. (I got lucky—no ticket!) It’s because her baking philosophy, which centers around spotlighting her culture as a Filipina-American and using some of her mom’s recipes as inspiration, seems to uniquely touch a nerve in her community.
“People message me every day saying… ‘Oh my God, my mom loves your stuff. Oh my God, this made me so emotional. This reminds me of my childhood,’” she says. “I must be doing something right.”
We’re sitting outside at Michi Michi in Bankers Hill, where she finished up a two-month residency as the in-house guest baker on June 30. Her menu of Filipino-inspired pastries feature ingredients like mango, ube, pandan, calamansi, and taro leaves in items like French croissants and Italian maritozzos. But she’s also pushing flavor boundaries with pastries like a champorado tart, a Filipino chocolate rice pudding topped with a dollop of anchovy paste.
Love it or hate it, to del Rosario, the point is that she introduced champorado to a new audience. “If you don’t like Filipino food, or you’re not interested in it, or you don’t even get it… you [still] came into this bakery and you saw Filipino desserts,” she says. So the next time you come across champorado, your brain will already recognize it and hey, maybe you’ll give it a try.
In 2021, Phillip Esteban—San Diego Magazine’s “Chef of the Year” in 2020—opened the first location of his fast-casual Filipino concept White Rice, which now has locations in Normal Heights and Sorrento Valley. Kristin Cleavinger’s coffee and matcha pop-up One of One draws inspiration from her own Filipina-American heritage. Tara Monsod, executive chef at Animae and Le Coq, is a three-time semifinalist for Best Chef in California by the James Beard Awards and one of the leading champions of Filipino-American cuisine. She was also del Rosario’s boss at her first kitchen job, which was doing pastries at Animae. (Nothing like jumping straight into the fire!)
Del Rosario says Monsod became a cultural and culinary mentor, pushing her to explore new and bigger opportunities. When she got the chance to study at the illustrious Italian Culinary Institute in Calabria, Italy, Monsod encouraged her to go. It changed del Rosario’s life—so much so, she’s moving to Italy later this year to continue honing her pastry skills.
In the future, she says she hopes to split her time between Italy and San Diego, continuing collaborations and pop-ups while developing what she sees as an entirely new lane within pastry: Italian pastry technique with distinctly Filipino flavors.
Italian pastry technique is different from classic French. Take croissants, for example. The Italian version, called cornetto, is often filled with creams, jams, or savory fillings, and tends to feel softer than its buttery, flakier French counterpart. They’re also more regionally driven, with different areas utilizing local specialties like citrus for the filling—an ideal vehicle for launching a Filipino-fusion creation.
There are plenty of globally-inspired bakeries in San Diego with their own specialties—Azúcar in Ocean Beach is Cuban, Su Pan offers traditional Mexican pastries, and Asa Bakery is modeled after Japanese kissaten cafés. There are even a number of local Filipino bakeries like Valerio’s 1979 (formerly Valerio’s City Bakery), Kababayan Bakery, and Starbread Bakery. But a Filipino-Italian bakery? Not yet. And even if there were, del Rosario says the more, the merrier.
“There is no competition,” she says. “It’s just showing our culture.”
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Finding a gift that feels truly personal can be surprisingly difficult. In a sea of generic options — flowers, gift cards, candles, and the like — Xplosion Box offers something more lasting: a customized keepsake built around the photos, messages, and memories that matter most.
Founded by Southern California entrepreneur Jay Vijay, Xplosion Box LLC creates fully customized explosion gift boxes that arrive professionally designed, printed, assembled, and ready to gift. Each box opens layer by layer to reveal personal photos, heartfelt messages, pull-out albums, origami-style photo pockets, and hidden notes, turning a simple gift into an emotional reveal.
The brand was built for people who want to give something meaningful without spending hours printing photos, cutting paper, folding cardstock, or assembling a DIY project. Customers simply choose a box, upload their favorite photos, add personal messages, and the Xplosion Box team transforms those details into a polished keepsake that feels thoughtful, personal, and beautifully made.
Xplosion Box offers personalized gift boxes for birthdays, anniversaries, weddings, graduations, Mother’s Day, Father’s Day, Valentine’s Day, Christmas, proposals, bridesmaid gifts, long-distance relationships, and thoughtful “just because” moments.
Customers can choose from flexible customization options starting at $27. The Mini Surprise Box includes 10 photos, three message cards, and one hidden secret note, while the Mega Surprise Box offers a fuller keepsake experience with 40 photos, three message cards, and one hidden secret note.
What sets Xplosion Box apart is its high level of customization combined with convenience. Filled with personal photos, custom text, decorative details, and layered surprises, each box gives customers the freedom to create a gift that feels one-of-a-kind — without having to make it themselves.
At its core, Xplosion Box helps people turn favorite photos, stories, and words into something tangible: a keepsake that can be opened, revisited, and remembered long after the occasion has passed. asion has passed.
The weekend forecast predicts mid-70s temperatures, lots of sun and a high likelihood of fun happening all over San Diego. Those looking to have a sporty outing can head to Petco Park to watch the Padres, support the Bombers arena football team in Oceanside or see the first-place San Diego Wave take on Angel City FC. Free receptions for The Studio Door’s annual PROUD+ exhibition, Oriana Poindexter: Field Notes at The Photographer’s Eye, and Best Practice Gallery’s …And love dares you to care for [a michelada with San Miguel] mean a myriad of ways to indulge in local artwork. As for the culinary scene, Trattoria Don Pietro has a stacked evening planned for its grand reopening and the Candy Land Café pop-up will begin its three-month run at Bayside Kitchen + Bar.
Trattoria Don Pietro invites all—in the tradition of Joe Busalacchi—to dig in during the Old Town eatery’s grand reopening this Thursday from 6 p.m. to midnight. As with many spots in the local Busalacchi culinary empire, Trattoria Don Pietro pays gastronomic homage to Sicily, and it boasts both an updated space and a new menu premiering Thursday. Patrons can enjoy a DJ (beginning at 6:30 p.m.), a cocktail hour (6-7 p.m.), passed appetizers, a complimentary welcome cocktail or glass of champagne, and seated reservations (7-10 p.m.) To cap off the celebration, the restaurant will transition to party mode with a late night social (10 p.m. to midnight).
2415 San Diego Avenue, Old Town
Candy Land Café
July 9–October 4
In 1948, Eleanor Abbott, a hospitalized San Diego school teacher, created a candy-coated board game to entertain young polio victims. Candy Land’s local legacy will add another chapter with the opening of Candy Land Café pop-up at Bayside Kitchen + Bar on Thursday, where guests can decorate gingerbread cookies, share sweet treats and walk the colorful path of King Kandy in life-sized form. Tickets start at $25 and come with 90-minute seating, a $10 food credit and a $5 merchandise credit; kids younger than two years old don’t require a ticket.
2137 Pacific Highway, Little Italy
Hash House a Go Go Brunch at The Nat
July 12
Indulge in smoked salmon and focaccia, wild boar chilaquiles or biscuits with sausage gravy with a side of rooftop views during this Sunday’s pop-up brunch atop the San Diego Natural History Museum. General seating is first-come, first-served from 10 a.m. to 2:30 p.m. with museum admission ($25 for adults and $17 for youth). The VIP experience ($144), open to 12 guests, comes with a tapas-style brunch, two beverages and a one-hour guided tour of The Nat’s most exclusive sections; VIP seatings are available at 10:15 a.m., 11:45 a.m. and 1:15 p.m.
The 2010s revival of the ‘boy band’ sparked many acts, the most notable being One Direction, BTS and Australian pop-punk quartet 5 Seconds of Summer. Though it can be hard for groups to shake off that adolescent label, 5SOS have made a valiant effort with Everyone’s a Star!, their most fully-formed and, dare I say, grown-up album yet. This Thursday (8 p.m.) at Viejas Arena, hear the new 5SOS record and an opening set by indie rock group The Band CAMINO, who dropped their fourth album, NeverAlways (Vol. 2), in May. Tickets start at $42 for this concert.
5500 Canyon Crest Drive, Rolando
San Diego Black Pride
July 10–12
This Friday-Sunday, San Diego Black Pride returns “Unbound & Unlimited” with a ballroom event, a yacht party (sold out) and an all-day community celebration. The festivities will begin with the Mini Ball on Friday (8 p.m.) at Liberty Station’s Chapel and conclude Sunday from 1-9 p.m. with live performances, DJs and Black queer owned vendors at The Soap Factory during Sunday Service.Ticket options (18-plus) include admission to Sunday Service ($35-$50), the Mini Ball ($30-$60) and the Day & Night Pass ($50), which comes with entry to both events.
Citywide
Marine Band San Diego Summer Concert at Piazza della Famiglia
July 11
Fresh off their 4th of July performance at the San Diego County Fair, Marine Band San Diego’s 35-piece ensemble will return to the Piazza della Famiglia for their free annual summer concert this Saturday at 7 p.m. During their performance, Marine Band San Diego will pay tribute to famed American composers like George Gershwin, John Williams and John Philip Sousa, whose catalog of military standards includes the official U.S. Marine Corps march, “Semper Fidelis.”
West Date Street between India Street & Columbia Street, Little Italy
Encanto Block Party Music Festival at Marie Widman Park
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
I’m sitting in a slab of concrete under a freeway, eating a ceviche black as eyeliner.
There might be seven seats in this restaurant. Or maybe it’s 12 minus five. That area under the stairs might also be a couple seats, or it might just be a very inviting storage area with a flower vase. The restaurant is so small your core instinct is to count seats and tabulate if Alchemy – Choose Thy Poison is a real place with a sane business plan or if it’s a social art project designed to question the reality of restaurants and business plans.
There’s a large, floor-to-human-height window near our table. Through it, I notice someone didn’t make their bed this morning. It’s a decision I deeply empathize with. It’s moments like this that make you acutely aware that Alchemy is also technically the courtyard of a six-room micro-hotel called Narcissus. Not the kind of massagey boutique hotel you’re thinking of with soft woods, obscene amounts of linen, and opinions on bonsai therapy. It’s a near-Brutalist cube of base industrial materials—concrete and acrylics bent and molded into a series of alcoves, with pods to sleep in. Sculptures lie behind glass like Tilda Swinton circa 2013.
The window to the unmade bed forcibly crams light voyeurism into the dining experience. The hotel and Alchemy feel like the parts of Mexico I love the most. Although Mexico has its multimillion-dollar restaurants, a vast majority of the best street-level places feel like you’re temporarily recreating in a very lovely construction project.
Alchemy’s location is what most people comment on (“I can’t believe a place like this exists on a block like this.”)—jammed at the bottom of the freeway embankment on the northeast side of Barrio Logan. But that makes it distinctly Barrio, the historic cradle of San Diego’s Hispanic and Chicano culture. The I-5 freeway was built through Barrio in 1963—a fairly traumatic gashing of the neighborhood—and residents responded by painting epic murals on the ugly concrete belly of eminent domain. Where some would’ve just accepted the industrial blight, locals saw shade for a park. There is a deep history here of turning concrete into art, and Alchemy carries that on.
Photo Credit: Dee Sandoval
The vision for the property came from owner Benjamin Longwell, whose company—The Society of Master Craftsmen—sounds like it wears a monocle. Longwell is part of the new guard of developers who focus on urban infill. Instead of adding to the city sprawl, they find unused or underutilized parcels of land in established neighborhoods, then build creative mixed-use spaces that, in perfect scenarios, add something of value for locals.
I’m not making a case for architectural sainthood, but there isn’t a huge list of developers who would look at the line of cars exiting the freeway in front of Alchemy and think, “We must build here.” So in that sense, Narcissus and Alchemy feel additive to the community, not extractive.
I stare back at Alchemy’s ceviche negro, a glossy mound of halibut that looks inspired by the La Brea Tar Pits or melted vinyl records. Chef-owner and Mexico City–native Eddy Cortes saves all the trimmings of his dishes (garlic and onion skins, vegetable shavings), then chars them into an ash to create a recado negro—a Yucatán specialty that usually involves toasted chiles, achiote paste, vinegar, and a ton of warm spices. He tosses local halibut with squid ink, tamari, charred pineapple, and citrus. The usual charm of ceviche is that it’s light, bright, full of color. Not here.
It is fantastic—acidic but with a whole world of toasted, warm flavors, like ceviche that’s seen some things.
The menu from Cortes—a home cook his whole life, only having taken it professional a few years ago with his popular pop-up, Barracruda—is really a tour of specialties from various states in Mexico.
A crema de poblano has the blended ghost of rajas at its core: an emulsion of roasted poblanos with butter-sautéed onions and garlic, plus a touch of milk that’s topped with queso fresco, chile ancho, and morita oil. Morita—a smoky Mexican condiment made from dried and smoked red jalapeños for a less intense, fruitier cousin of chipotle—is the key here. It specializes in spiking fats (guacamole, fried eggs, burritos). Sop up the crema with house-baked garlic-rosemary sourdough, blackened from the ash of a corn husk.
Smoked tuna is a Baja gift that’s become an anchor for most San Diego taco shops, and Alchemy combines mesquite-smoked yellowtail with caramelized onions, sweet peppers, and Chihuahua cheese (the OG quesadilla filling), then stuffs it in a perfectly baked masa empanada. The result is somewhere between a TJ Oyster Bar taco, a calzone, and a tamale—but with extra flavor and more black hue from cuttlefish ink.
Alchemy’s huaraches de res is Cortes’ ode to where he’s from. Huaraches are the New Haven–style pizza of Mexican food—thick, oblong masa flatbread layered with refried beans and a payload inspired by the Mexico City markets the chef grew up roaming with his dad: braised beef (braseado), avocado salsa, pickled vegetables, salsa macha, and jocoque (Mexico’s fermented dairy product, like a cross between crema and labneh).
Alchemy’s seared tuna crudo gets a tad abused by the riot of big flavors: charred hibiscus salsa, avocado salsa, pickled grapes, pomegranate salsa macha, and chipotle aioli. It’s a fate that also tempers the joy of the zarandeado, with the adobo marinade on the shrimp fighting a bit with recado negro and chipotle crema. Sticking with curmudgeonly food critic notes, flies are a part of the Alchemy experience, at least during our visit. They’re fairly hard to evict from the outside world, but more measures could be taken to discourage their participation.
Photo Credit: Dee Sandoval
The oxtail tetelas—like a Mexican pupusa—are a diary note from Cortes’ travels to Tlaquepaque, where they famously superboost their salsa with a touch of instant coffee. First, Cortes braises the oxtail with beer and Mexican spices. Then he blends that braising liquid into a salsa with beef tallow, guajillo, charred onions, tomatoes, and black garlic. Keeping with the goth food theme, the oxtail goes into masa negra infused with squid ink.
Desserts are where you realize just how deeply Alchemy is committed to the art bit. Rarely do you see a neighborhood bistro trying to pull off trompe l’œil—the French specialty of making pastries and other desserts look like fruit or other everyday objects. (The phrase means “to deceive the eye” and is the historical precedent for the Is It Cake? phenomenon.) Pastry chef Catherinne Avila does, though. A “Naranja” comes out in the form of a mandarin, but inside is orange blossom mousse, apricot jelly, and sablée (a delicate, crumbly shortcrust). A “Philosopher’s Stone” comes in the form of a brick of gold with a serpent on top; inside are mango mousse, mango-Tajín jelly, and a coconut dacquoise.
As Barrio Logan enters an apprehensive phase—its creative culture and restaurant scene growing rapidly, bringing economic promise face-to-face with the need to protect the Chicano way of life—this concrete tuckaway from a Mexico City kid feels like a good step. The Barrio has a long history of making art in unexpected places, and Alchemy carries that a little further.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
You’ve Tracked Your Macros, Your Sleep, Your Steps. What About Your Drinking?
The Unconscious Moderation app is helping health-conscious professionals take an honest look at their drinking, without pressure, and without quitting as the only option.
San Diego runs on optimization. Early mornings, clean eating, training logs, sleep scores. The people here take their health seriously and the results usually show. Most of them also have two drinks most nights, not because anything is wrong, but because the day was long and the glass is right there and it has always been right there.
That routine doesn’t get the same scrutiny as the rest of the stack. It doesn’t feel like something to examine. It feels like a reward.
Which is exactly what your brain has decided it is. When something reliably moves you from one state to another, your brain files it under things to repeat. Do it consistently enough and the cue stops requiring a decision. It’s 6pm, the laptop is closed, and some part of your brain has already placed the order.
Most habit-change tools work on the number. They count drinks, set weekly targets, send check-in texts. That’s useful for seeing what the pattern looks like. It doesn’t tell you where the pattern came from, or change it at that level.
Unconscious Moderation works underneath the habit. The app uses guided hypnotherapy sessions, structured journaling, and daily movement to address the subconscious associations that make reaching for a drink feel like the obvious next thing. The journaling isn’t a diary. It’s built to surface what your brain is actually reaching for, so you can meet that need directly rather than through a substitute.
The program runs 90 days. At day 30, you choose your own direction: cut back, drink more intentionally, or stop altogether. The app treats both as equally valid outcomes. The point isn’t to follow a rule you set on a Sunday. It’s to understand the pattern well enough that whichever path you choose, you’re choosing it clearly.
The people who tend to get the most out of it are not in crisis. They’re the ones who have tried tracking apps and found the count drifting back up regardless. They know exactly how much they drink and why. The awareness just hasn’t moved the habit. At some point, the work needs to happen somewhere the count sheet can’t reach.
San Diego’s wellness culture already knows that surface numbers tell only part of the story. What you eat matters, but so does why. How much you sleep matters, but so does the quality. The same logic applies here.
