Eat This

Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.  

When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.

I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.    

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”

Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.

Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.

His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts. 

“Why would we outsource when it’s all here?” Owens asks.

Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.

Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar. 

Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”

He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.” 

To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.

What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”

Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.

It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.  

Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.

“We aren’t saving lives. We’re feeding people good food,” he says.

And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.

No buzzwords required.

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.

Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.

And in San Diego, there are plenty of them.

Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.

Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.

And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.

In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.

Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.

What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.

In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.

As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company,  the invisible code that determines every choice, every day.

And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.

At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.

The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.

Who comes to mind in San Diego’s business community?

• A vendor who always delivers — and always explains why.
• A competitor who chooses the high road even when shortcuts tempt.
• A team within your own company whose day-in, day-out choices reflect deep character.
  

And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.

Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now. 

For San Diego County high school seniors gearing up for college, scholarship support can be a real game-changer. That’s why Wheelhouse Credit Union is proud to offer its annual Sustainability and Badge of Honor College Scholarships, providing $1,000 awards to help students pursue their academic dreams.

Designed to support local students with big goals, these scholarships reflect Wheelhouse’s ongoing commitment to education, community, and opportunity. Whether you’re a student planning your future or someone who knows a college-bound senior, this is a chance to make higher education a little more accessible.

Apply today or share this opportunity with someone who could benefit.

Scholarships that Celebrate Purpose and Community

Since its launch in 2005, Wheelhouse’s scholarship programs have aimed to support students who demonstrate leadership, purpose, and a desire to make a positive impact. Today, the Sustainability and Badge of Honor Scholarships together represent a commitment to both environmental stewardship and recognizing the sacrifices of first-responder families.

While the Sustainability Scholarship focuses on students passionate about environmental initiatives, the Badge of Honor Scholarship honors children or grandchildren of active first responders, including law enforcement, fire protection service, healthcare professionals, and EMTs, who serve San Diego County.

Each selected recipient will receive $1,000 to put toward tuition, books, housing, or other education-related expenses, helping ease the financial burden that often accompanies the transition to college.

Who’s Eligible (and How to Apply)

Both scholarship programs are open to graduating San Diego County high school seniors who plan to attend an accredited college or university full-time beginning in Fall 2026. For the Badge of Honor Scholarship specifically, applicants must have a parent, grandparent, or legal guardian currently working in one of the qualifying first-responder fields in the county.

To apply, students complete a short application and submit a brief essay describing their academic and career aspirations, an opportunity to tell their story and stand out for their goals, achievements, and community engagement.

Important: All applications are due by April 30, 2026, at 11:59:59 PM PDT. Be sure to submit early so your application is considered. Submit your application here.

Why It Matters

Scholarships like Wheelhouse’s do more than ease the financial burden of college; they validate students’ hard work and signal community support at a pivotal moment in their lives. For first-responder families whose daily sacrifices keep San Diego safe, the Badge of Honor Scholarships are a meaningful way to honor that legacy while empowering the next generation to excel.

Likewise, the Sustainability Scholarships encourage young leaders who are committed to environmental stewardship and community betterment, making them a fitting complement to Wheelhouse’s broader mission to support both people and the planet.

Share the Opportunity

Know a deserving student? Don’t let them miss out. Share this article with classmates, friends, or family members who meet the eligibility criteria, and help amplify an opportunity that could shape someone’s future.

By linking compassion with education and community service, Wheelhouse is helping to build a brighter, more inclusive future, one scholarship at a time.

Applications are due April 30, 2026, at 11:59:59 PM PDT.

It’s hard to think of two words that go together better than summer and vacation. Every summer, visitors flock to San Diego to explore our breathtaking beaches and awesome attractions—and who could blame them?

But sometimes, even us sun-soaked San Diegans need a getaway of our own. Fortunately, unforgettable experiences abound, around the world and in our own backyard.

This guide will help you pick the perfect summer escape. Want even more ideas? Check out the Central Coast’s tourism guide here.

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VENTURA HARBOR VILLAGE

Relax and unwind at Ventura’s seaside Ventura Harbor Village for waterfront treats, fresh seafood, patio dining, coastal shops, artisans, pampering, dive trips, live music, and fun rentals on the water! Walk from Ventura Harbor hotels to scenic beaches, Ventura Harbor Village, and Channel Islands National Park Visitor Center. SEA you SEAside! venturaharborvillage.com

Solvang

SOLVANG

Solvang’s walkable village is brimming with wine tasting rooms and bars, museums, galleries, independently owned shops, and restaurants helmed by Michelin-level chefs. Architecture reminiscent of Northern Europe frames Danish-pastry-filled itineraries. Spot the Little Mermaid, chase windmills, brush up on Hans Christian Andersen’s fairy tales— then live one of your own. What’s your Solvang story? Solvangusa.com

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STAY COOL IN GILROY

The super-splashy Water Oasis in Gilroy Gardens is the coolest place to play in Gilroy—but there’s lots more to see and do in the Garlic Capital of the World. Enjoy wine tasting, outlet shopping, golfing, hiking, and more. Visitgilroy.com

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VENTURA

Ventura is your portal to life-changing adventure. The closest of the five islands of Channel Islands National Park are just a 70-minute boat ride from Ventura Harbor, and they offer the wild glory you’d expect from one of America’s least visited national parks. “The Galapagos of North America”? Better. visitventura.com

Paso Robles

PASO ROBLES

Escape to the majestic vineyards, oak-dotted hills, and small-town charm of Paso Robles. It’s where world-class food and wine meet small-town cowboy charm, and it boasts endless lodging options, from historic inns and luxury resorts to rustic vineyard escapes. Recently named a “must-visit region” by the New York Times. travelpaso.com

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PISMO BEACH

It’s all here waiting for you—a gentle climate, where sand, sun, sea, and sky converge to create the ideal getaway. California’s golden past is alive and well in Pismo Beach. Visit experiencepismobeach.com to book your stay. experiencepismobeach.com

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MONTEREY COUNTY

Escape to an inspiring place with striking coastline, secluded redwood forests, and a culinary scene as diverse as the landscape. Now is the moment to embrace the unexpected adventures and natural beauty of Monterey County. Why wait? Plan your trip and join us here. Seemonterey.com

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SANTA BARBARA

Discover a gentle crescent of California coast where the sea and mountains meet, the sun feels more golden, and the valleys overflow with a bounty of color. Santa Barbara offers exhilarating outdoor adventure, fascinating arts and culture, an incredible variety of local food and wine, and more. santabarbaraca.com

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BUELLTON

#SkipTheBigCities and head to Buellton, nestled in the Sta. Rita Hills wine region, where you’ll also enjoy feeding an ostrich, horseback riding, taking a stroll through the botanic garden, or enjoying the collection at Mendenhall’s Museum of Gasoline Pumps and Petroliana. You’ll find accommodations for all budgets, including “glamping.” discoverbuellton.com

Your Hawai‘i experience might start at the beach, but it shouldn’t end there. The islands are defined as much by the richness and diversity of the local culture—food, music, art, and more—as by soft sand and blue sky. Don’t wait for a rainy day to pop into a museum or catch a performance; opportunities for fun and discovery are around every corner.

With so many cultures sharing this remote archipelago, the calendar is dotted with interesting and distinctive festivals that may coincide with your visit. But don’t sweat the dates—each island also hosts ongoing street fairs, galleries, and performances you can catch year-round. So shake off the salt water, slip into your flip-flops, run a comb through your hair, and catch a wave of culture.

Read the full section here »

Hula Dancers