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Features FEBRUARY 24, 2023

The Liberation of Morningfood

Troy Johnson ponders the ever-changing nature of dining out during the morning hours

The Liberation of Morningfood
Duck Hash-1.jpg

The duck hash from Craft & Commerce.

It’s a simple, revolutionary product improvement. Identify the hole in the market, fill it with hollandaise and bubbles. At some point in American history, breakfast became an alternative form of Novocaine; eating it made us feel nothing. We don’t take any pride in cooking it. We often eat it mid-text.

We’ve been told in the old days you could blissfully read the paper, casually chew eggs, idly chat about current events and offshore tax shelters with your kids. The storm of tasks politely waited to assault you until you walked through the office door.

But the modern world is far too rushed for casual egg chewing. Our phones ping the to-do list to our brains about an hour before we wake. Plus, according to the medical community, breakfast must be jam-packed with micronutrients and proteins if we want to have the right kind of mental clarity and energy required to succeed and invest in the right crypto.

And so breakfast became the most humorless, dry, healthy, utilitarian meal of the day. It’s eating as a job.

That’s why, when local restaurants seriously started investing in morningfood, it felt like such a revelation. Adding a quality cocktail (or even dimestore near-Champagne)? What a release! What a rebrand! It was like that famed Apple Macintosh commercial in 1984—where an auditorium full of bored, ashen post-apocalyptic blokes are watching a bony dictator talk on screen in black-and-white, then are bolted back to life by a woman in colorful dolphin shorts throwing her sledgehammer at the whole shebang. Brunch (and the improvement of morningfood, in general) is that fun hammer.

Another reason brunch has boomed in recent years is because it executed another classic move of the rebrand—took something that was rarefied as a “massive spend, a special occasion thing” and democratized it. Not a ton. It’s still going to set you back. But brunch used to only exclusively be served at big-date restaurants and resorts. You didn’t even order à la carte—just paid for a ticket like the carving station was a T-Swift show.

Then the neighborhood joints and moms and pops got into the morningfood action. Turns out you could do brunch without charging a billion dollars. Especially if cooks lean heavily on baked goods, since flour and sugar don’t break the bank like fancy proteins do (although the current Fabergé price of eggs is raining on this a bit). Brunch is like so many things in the world that started off prohibitively expensive and then boomed when the price came down for us commoners (air travel, cars, TVs, even vacuum cleaners and tea).

And finally, the joie de day drinking can’t be overstated. It’s not about obliteration. Just mellow buzzes at unconventional times. The day has now been chalked up to nonproductivity. Anti-productivity. And honestly, that feels great. So a wet brunch is a liberation of an entire day.

The buzz is different when the sun is out. It inverts your circadian rhythms. Your body mistakenly thinks it is Saturday night. Oh no, body, it’s laundry time. Plus, daytime is when to-do’s are done. Our bodies and brains are primed for executing laborious yet necessary life tasks. And for this one glorious day, the only to we’re tasked with doing is not talking about or doing to’s. In fact, don’t even talk to us about work or exercise. The psychic baggage of your desire to be a productive member of society is bumming out the flavor of this hash.

This issue is dedicated to the people of the morningfood. The people who freed us of our dead-hearted breakfast routine. The people who liberate days.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Brunch Pub Note

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Features APRIL 1, 2024

15 of the Best San Diego Food & Drinks to Try This April

SDM staff shouts out our favorite food finds this month

15 of the Best San Diego Food & Drinks to Try This April
Courtesy of Trilogy Sanctuary

Wake up. Coffee is calling, and waffles and eggs await. Each month, we shout out the places where we stuff our faces, and, this April, we’re focusing on the monarch of meals, the emperor of eats, the sultan of spreads: brunch. Hope you’re hungry. It’s time to go get some.

Shroomed + Chia Bowl from San Diego restaurant Trilogy Sanctuary in La Jolla, San Diego

Shroomed + Chia Bowl

Trilogy Sanctuary

Caffeine keeps me alive, but the decaf “shroomed” infusion at this vegan La Jolla rooftop yoga café may resurrect me. With reishe, cordyceps, chaga, and cacao, it proved a comforting combination of mushroom soup meets hot chocolate, paired with a chia pudding bowl— fresh and crafted with love. Admittedly I only got one bite because my toddler inhaled it, so… two stamps of approval, I guess. –MH

Benedictos Veggie from Ensenada restaurant Eme in Baja California

Benedictos Veggie

Eme Restaurante

Next time you venture down the Baja peninsula, stop by Eme Restaurante. Perched on the Ensenada hillside, this trendy, pet-friendly nook features an espresso bar, cold-pressed juices, and an endless menu that warrants repeat visits. Their veggie Benedict—a melody of poached eggs, mushrooms, spinach, and feta, perched on a toasted English muffin and bathed in a zesty poblano sauce—justifies hours spent in border gridlock. –CN

The Calexxxican at San Diego restaurant The Naked Cafe in Point Loma

The Calexxxican

The Naked Cafe

Proof that chilaquiles by any other name would taste as delicious. The Naked Cafe’s Calexxxican “meditation bowl” piles egg whites, plant-based chorizo, feta, black beans, avo, sour cream, and salsa over crispy tortilla chips. It’s not the healthiest thing at this Carlsbad hideaway for organic eats, but, hey, brunch is for sins. This just happens to be a lesser one. –AR

Pink Rose Waffles from Pink Rose Cafe restaurant in La Mesa, San Diego

Pink Rose Waffles

Pink Rose Cafe

If Barbie decorated her dream house during a particularly manic episode, you’d get this La Mesa mecca of made-for-the-’gram photo ops. Think pink everything—from the neon sign to the wall of plastic flowers to the food and drinks. Even the receipts. The pink rose waffles are heavily rose-water-flavored, soft, chewy and, honestly, kinda good. Paint me pink and call me Ken. I’m moving in. –MH

Madeleine Omlet from restaurant Cafe Madeleine in North Park, San Diego

Madeleine Omelet

Cafe Madeleine

I stumbled upon French restaurant Cafe Madeleine while meeting a friend for brunch in North Park. Decorated in art-nouveau style and featuring quaint sidewalk tables with umbrellas, you really do get a Parisian feel while visiting. Try the Madeleine omelet, made with mushrooms, brie, truffle oil, and breakfast potatoes, or the savory-sweet French onion soup, which can be made gluten-free. –NM

Croissant Breakfast Sandwich frin Stratford Court Cafe in Del Mar, San Diego

Croissant Breakfast Sandwich

Stratford Court Cafe

The breakfast sandwich: so simple, yet so easy to mess up. Key players: cheddar cheese, zingy-fatty sauce, fluffy eggs. In my opinion, all other components are arbitrary, a croissant is a plus. Del Mar’s Stratford Court aces the test; the charming cottage setting with plentiful sunny tables and endless coffee are extra credit. –SL

Manna Porridge from restaurant Atelier Manna in Encinitas, San Diego
Courtesy of Atelier Manna

Manna Porridge

Atelier Manna

If you take one thing from our food critic’s review, know that the porridge at Manna must not be missed. Need a hug, but no human takers? Consider your Sunday-morning oxytocin needs covered. Mixed mushrooms, egg yolk, and seared scallop snuggle in a duvet of creamy, earthy buckwheat. Miso adds depth and balance. It’s divine, and I’m pining for my next embrace. –SL

Blue Whale Brekky Bowl from Blue Whale restaurant in La Jolla, San Diego

Blue Whale Brekky Bowl

Blue Whale

Trying to find seating for Saturday morning brunch at La Jolla’s Blue Whale was a daunting task. After puppy-guarding a table with a passion only a helicopter mom could muster, I was rewarded with the Brekky Bowl. If the rabbit food–looking greens garner a side-eye from your hangover, I recommend crafting a DIY avocado toast with the other ingredients to ensure satisfaction. Bacon and hash browns, you were perfect. –AP

Tiramisu Brioche French Toast from Matteo restaurant in South Park, San Diego

Tiramisu Brioche French Toast

Matteo

The best-named restaurant in SD has one of the best treats in town. With espresso-dipped brioche, coffee cream, fresh fruit, and a big ball of mascarpone, this caffeinated toast is worth a trip to South Park all its own. Hanging at this buzzy brunch bastion is just a bonus. –MH

Churro Pie from North Park Bakery My Vegan Pie in San Diego

Churro Pie

My Vegan Pie

Made in a North Park home, the pies from MVP are vegan, gluten-free, and refined-sugar-free (dates provide sweetness). Our advice? Treat the cashew-based churro pie like a breakfast pastry. It tastes like a satisfying mix of oatmeal and Cinnamon Toast Crunch and won’t take you on one of those donut-induced glucose roller coasters. –NP

Croque Madame from Feast & Fairway restaurant in Coronado, San Diego

Croque Madame

Feast & Fairway

One of Coronado’s best kept secrets, Feast & Fairway brings the flavors of Breakfast Republic to the island, minus the typical morningfood hustle. The croque madame, a tower of eggs, ham, gruyere, and béchamel sauce atop thick slices of toasted brioche, provides delicious fuel for a long day at the links. –CN

Yorkshire Cali Burrito from California English restaurant in Sorrento Valley, San Diego

Yorkshire Cali Burrito

California English

Features JULY 21, 2023

Publisher’s Note: Reflections on a 75-Year-Old Living Legacy

Claire and Troy Johnson look back on the last seven plus decades of San Diego Magazine

Publisher’s Note: Reflections on a 75-Year-Old Living Legacy
Photo Credit: Matt Furman
Claire and Troy Johnson

San Diego Magazine owners Claire and Troy Johnson

Photo Credit: Matt Furman

San Diego Magazine was established in 1948 by Edwin Self, an ambitious local known for his saucy opinions on the state of San Diego journalism. Gloria Self, Edwin’s fashion-and-wine-loving wife, signed on as co-publisher soon after. The pair formed the perfect cocktail of personalities to document this coastal city’s society and culture. We imagine the two of them in their chic and sophisticated living room, martinis in hand, signing papers that would launch one of the most successful and long-lived regional magazines in the country.

The way people consume information has changed considerably since those days, as have the population and diversity of our city. Media engagement has ebbed and flowed across platforms, but local media’s purpose remains—it serves to capture the soul of a city. At SDM, we see local media as the connective tissue between communities. We recognize that we must present information that our readers want in the ways you want it, and we are striving for excellence across all media platforms.

In print, we tell stories of this city through beautiful photography and memorable, voicey writing. On our website—which is getting a facelift as we speak—we showcase all of our diverse content, including our award-winning podcasts, like Happy Half Hour, which just scored the Society of Professional Journalism’s 2022 best podcast award. In our newsletters, we curate our most compelling work for you every week.

On our social media platforms, we share new, up-to-the-minute information and engage directly with our audience. Our Instagram account also just won the first-place SPJ social media award, proof that what people want is good storytelling—no matter the size of the screen.

And at our events, all of our publishing comes alive. Through parties both big and small, we’re able to physically present our work to our readers while bringing you world-class dining and social experiences. We invite you to join us at an event this year, see what we have cooking, and get to know our huge, extended community of storytellers and fans.

The Selfs never could have envisioned this rapidly changing digital media landscape in 1948, but we like to think they would be proud of our stewardship and the direction we’re taking SDM. All day, we’re out there telling the stories of the people, businesses, and neighborhoods that create our city. The goal is to learn from each other, grow together, and evolve.

To Edwin Self, we are grateful you had this wild idea 75 years ago, and we will continue the legacy of sharing saucy, quality stories with journalistic integrity. To Gloria Self, we, too, love fashion and wine parties. We’re hosting a few of our own soon: on August 18, we’re throwing ourselves a big birthday party at the annual Best of San Diego event, and the brand-new Del Mar Wine and Food Festival debuts in September. Both events are set to be epic.

To all of you, our subscribers, listeners, followers, and event-goers, thank you for giving these stories a home. We are determined to continue to explore and uplift the creative energy and the collective art of this city—the culinary, visual, literary, and performance art that feeds our souls and teaches us about SD. And thank you to the businesses and community that support us. Because of you, San Diego Magazine will live to see another 75 years.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Pub Note
Features JUNE 23, 2023

July Pub Note: Here’s to the Travelers

Executive editor Mateo Hoke celebrates the human urge to venture out into the unknown in this month's Travel issue

July Pub Note: Here’s to the Travelers
July Travel Edition Pub Note

July Travel Edition Pub Note

Welcome aboard our summer travel issue. We’re happy to have you along for the ride as we celebrate the human urge to venture out into the unknown. This is a fun issue to tuck into your carry-on and read in the air.

Truthfully, I don’t enjoy getting on planes. But I love getting off of them to explore new places. See, I came into this world wanting to experience as much of it as I possibly can. There’s a fire burning in my belly that refuses to calm until I’ve learned how to say “howdy” in every dialect of every language, lit a candle in every temple, and stepped in every river. Twice. Until I’ve tasted every dish in every back alley and home kitchen in every city, small town, and village and hiked every mountain and breathed in every vista and contemplated every remaining glacier. Sounds like a compulsion, I know. But really it’s a hunger to learn. It’s why I became a reporter, to better understand this world and the people in it.

Travel, I’ve found, is a great teacher. Immersing ourselves in unfamiliar places often means being pushed out of our comfort zones, which is where important lessons can be learned. Ever been sweating and lost in a city in which you don’t speak or read the language, and still found your way? Traveling builds a unique kind of confidence.

But it’s important to remember that while travel can be a valuable learning experience, it’s also a great privilege. Traveling means different things to different people. Many have to wander to survive.

As we go to press, the humanitarian crisis at the SD-Mexico border is simmering after hitting a boiling point. In May, more than 1,000 people seeking asylum landed in various makeshift migrant camps in the desert outside Jacumba Hot Springs while waiting to be processed by US Border Patrol. Families with children in the cold desert at night, without blankets, food, or water, and no shelter in the heat of the day. Some of them had traveled for weeks.

On page 38, you’ll find our exclusive cover story about a newly revamped hotel in Jacumba Hot Springs, slated to reopen its doors this month after being acquired by a newly minted hospitality group of creative designers. It’s a cool, visually engaging piece we thought might inspire our readers to pack their bags.

But there’s much more to the story now. Because when the various people working to get the hotel open found themselves on the front lines of the border crisis, they stepped up to collect and deliver supplies to the people in the camps.

Jeff Osborne is part of the group behind the hotel project. “We just started organizing,” he told me. “Buying blankets, food, water. Our office became our crisis headquarters. Everyone in the local community was dropping off whatever we needed. We had over 3,000 individually packaged survival kits by the end.”

Talk about hospitality.

“I think we brought a lot of relief to people who were in some really awful conditions,” Osborne said.

It takes true courage to travel penniless across continents in search of safety or a better life, or simply because you don’t have anywhere else to go. It’s not a type of traveling I’ve ever had to do, and as someone who’s spent a lot of time on the road, I respect it tremendously.

So while celebrating our wanderlust in this issue, I also want to celebrate the travelers who were camped in the desert and the lessons we can learn from their determination. Travel, after all, is a great teacher, even if we’re not the ones on the move.

Mateo Hoke

About Mateo Hoke

Mateo Hoke is a journalist and author. His books include Six by Ten: Stories from Solitary, and Palestine Speaks: Narratives of Life Under Occupation.

Pub Note
Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Photo Credit: Matt Furman

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Photo Credit: Matt Furman

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Photo Credit: Matt Furman

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Photo Credit: Matt Furman

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Photo Credit: Matt Furman
Photo Credit: Matt Furman

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Photo Credit: Matt Furman

Partner Content
Features APRIL 24, 2023

Big Things Hatching in NoCo

Executive editor Mateo Hoke celebrates San Diego's newest baby big bird and shares what to expect from our May North County issue

Big Things Hatching in NoCo
Photo Credit: Mateo Hoke
Brittany Vega and Condor.jpeg

Wildlife specialist Brittany Vega, making a core memory.

Photo Credit: Mateo Hoke

Let’s be honest—all babies are precious, but not all babies are cute. Lucky for us all, though, we happen to have one that’s both in this month’s Sacred Space story: an endangered California Condor, fresh from the shell.

It was 5:31 a.m. on a Monday when the call came through. Baby was hatching, so SDM‘s videographer, Jeremy, and I high-tailed it out to Escondido to be there as the first condor of the year emerged at the San Diego Zoo Safari Park.

Condors are critically endangered. In the ’80s, less than two dozen remained. Two dozen. Those aren’t great odds. It’s taken incredible efforts on the part of indigenous tribes, US Fish and Wildlife, the SD Zoo, and other partners of the California Condor Recovery Program to bring these special birds back from the brink. There are now more than 500. And now, there’s one more.

A handful of us stood half-circled around the incubator. Two were wildlife specialists, including 33-year-old Brittany Vega, working her first day in the bird program. She teared up as she held the baby condor, weighing it and helping ensure it was cleaned properly to avoid infection.

Just imagine.

“It was a core memory. Getting to watch a chick hatch in real time and hold it during its first few breaths of life brought on overwhelming excitement and joy,” she said later. “It was definitely a struggle to hold back tears.”

You weren’t the only one, Brittany. It was incredible.

It’s with similar excitement that we’re exploring North County in this month’s issue of SDM. And we’re not just talking about the coast. North County is so much more than sunsets and surfers. We’re feasting in Escondido and Vista. We’re contemplating the importance of vibrant third places while revisiting the North County Fair and seeing what $2 billion builds in San Marcos.

But don’t worry, we haven’t forgotten the unique culture of the coast. We’re bringing you inside a new, slightly denser mode of building in Encinitas. We’re celebrating NoCo music, biking the 101, exploring what’s new in the food scene, and getting an inside view of O’side. We’ve also put together a funky little lookback of North County ads and coverage from our archives as we continue celebrating 75 years of SDM.

And, as you may have noticed, that condor isn’t the only bird in this issue. Check out the maximalist, wallpaper-worthy watercolor cover our art director Samantha Lacy painted. Sam is from Encinitas and chose to highlight species native to the coasts and marshlands of North County. It’s fun to get lost in.

And so is North County. So off we go.

P.S. Public visits to the condor breeding program facilities are strictly prohibited, but you can peek inside with more photos and a vid of the baby’s momentous birth.

Mateo Hoke

About Mateo Hoke

Mateo Hoke is a journalist and author. His books include Six by Ten: Stories from Solitary, and Palestine Speaks: Narratives of Life Under Occupation.

Pub Note
Food & Drink APRIL 5, 2023

Where to Go For Easter Brunch 2023

We handpicked some of our favorite restaurants around the city to help you choose where to enjoy the holiday this Sunday

Where to Go For Easter Brunch 2023
Cafe Sevilla Brunch.jpeg

Cafe Sevilla Brunch.jpeg

We’re pretty serious about brunch around here. Every year, we dedicate a whole issue to it, and throw a pretty solid party to celebrate morningfood each March. So when it comes to Easter brunch, we have a few (many) ideas on where to spend your day knee-deep in gooey maple syrup, crunchy fried chicken, and at the bottom of a Champagne flute.

Whether you celebrate the holiday or just love a good reason to feast, these restaurants are offering everything you need for a perfect Sunday afternoon in the city. From breakfast favorites such as crab crakes and eggs Benedict to unique offerings like pork belly porridge and chorizo omelettes, here’s where to go for Easter Brunch in San Diego:

A. R. Valentien Ahi Carpaccio.jpeg

A. R. Valentien Ahi Carpaccio.jpeg

A.R. Valentien

The Lodge at Torrey Pines’ signature restaurant, A.R. Valentien, is hosting Easter brunch with three curated courses. At $145 for adults and $75 for children 11 and under, you’ll be treated to remarkable views of the golf course and an exceptional dining experience. Menu options include a spring asparagus soup, citrus ricotta blintz, roasted leg of lamb, prime eye of rib, and chocolate citrus cake among its dessert selections.

Avant Dish.jpeg

Avant Dish.jpeg

Avant

Turn up your taste buds at Avant with a four-course Easter brunch located at Rancho Bernardo Inn. Helmed by chef de cuisine Sergio Jimenez, Sunday’s Easter brunch menu will feature options ranging from pork belly porridge to brioche French toast, garden berries and cream, and Rosewood Ranches New York strip, and coffee and beignets topped with espresso ganache. Priced at $110 for adults and $55 for children.

Cafe Sevilla Paella.jpeg

Cafe Sevilla Paella.jpeg

Cafe Sevilla

Looking for a different holiday dining experience? Cafe Sevilla is offering “Brunch from the Other South,” featuring brunch classics with a Spanish twist. You can enjoy bottomless mimosas and live Spanish music while noshing on chorizo omelets and short rib hash. Brunch will be available from 11 a.m. to 3 p.m. and a six-course meal is priced at $18.95; the nine-course brunch is $25.95.

Covewood Eggs and Toast.jpeg

Covewood Eggs and Toast.jpeg

Covewood

Located at the Mission Bay Resort, Covewood restaurant is a great option for families. Beginning at 11:00 a.m., guests can participate in an egg hunt around the bay and will be treated to a surprise visit from the Easter bunny throughout the afternoon. Specially crafted by executive chef Roy Hendrickson, the menu will feature dishes like carrot and coconut bisque, lemon basil cavatelli, and caramel croissant bread pudding. Priced at $95 per adult and $25 per child 12 and under.

Dockside 1953 Salad.jpeg

Dockside 1953 Salad.jpeg

Dockside 1953

Spend Easter Sunday a Dockside 1953 at the Bahia Resort Hotel. Their family-friendly afternoon is packed with activities and a Champagne brunch buffet. Kids can partake in an Easter egg hunt, while the whole crew can enjoy a  menu Priced at $120 for adults and $60 for kids ages 5 to 12. Brunch reservations also include a ticket to the William D. Evans sternwheeler Easter cruise where you can take photos with the Easter Bunny and enjoy live entertainment, cocktails, and arts and crafts.

Fairmont Tea.jpeg

Fairmont Tea.jpeg

Fairmont Grand Del Mar

Celebrate spring festivities at the Fairmont Grand Del Mar with your kiddos. On April 8, savor sweet treats and drinks at Easter Bunny Tea, at $125 per adult and $63 per child ages 4 to 11. On Sunday, dine at the Grand Easter Brunch Buffet, which will be followed by a complimentary egg hunt, live music, and a visit from the Easter Bunny. Priced at $160 for adults and $80 for children.

George's at the Cove Avocado Toast.jpeg

George’s at the Cove Avocado Toast.jpeg

George’s at the Cove

With mouthwatering dishes and unmatched coastline views, Easter brunch at George’s at the Cove is an event in itself. On Sunday, the La Jolla restaurant will be serving menu items such as avocado focaccia toast, classic eggs Benedict, and a trio of seasonal sorbets.

Herb and Wood Steak and Egg.jpeg

Herb and Wood Steak and Egg.jpeg

Herb & Wood

Nestled in Little Italy, Herb & Wood’s Easter brunch features a multi-course menu that includes lemon blueberry danishes, crab cakes, and chilaquiles from celebrity chef Brian Malarkey. Priced at $65 per person, brunch will be served from 10 a.m. to 2 p.m.

Herb and Sea Brunch.jpeg

Herb and Sea Brunch.jpeg

Herb & Sea

Sister eatery to Herb & Wood, chef Brian Malarkey’s Herb & Sea in Encinitas blends modern Californian fare and classic East Coast traditions. On Sunday, the menu will include plates such as oak smoked salmon, crab cake Benedicts, and lobster rolls priced at $65 per person.

Hotel Del Coronado Donuts.jpeg

Hotel Del Coronado Donuts.jpeg

Hotel del Coronado

At the legendary Hotel del Coronado, toast to Easter brunch in the lodging’s Crown Room. The menu features a seafood bar, carving station, and international cuisine, priced at $175 for adults and $95 for children ages 4 to 12. You can also enjoy a generous dessert bar featuring sweet treats such as passion fruit crème brûlée, espresso mascarpone verrine, raspberry & coconut diamonds, and peanut butter & milk chocolate pave.

Humphreys Chicken and Waffle.jpeg

Humphreys Chicken and Waffle.jpeg

Humphreys

For a vast brunch menu, visit Humphreys on Shelter Island this weekend for Easter brunch. While you’re tucking into bakery treats, a large carving station, and sweet desserts like carrot cake, take in the boats in the harbor for a perfect San Diego afternoon. The holiday menu is priced at $85 for adults and $35 for children ages 4 to 10.

Juniper and Ivy Easter Brunch.jpeg

Juniper and Ivy Easter Brunch.jpeg

Juniper and Ivy

At Little Italy’s Juniper and Ivy, Sunday’s menu will feature a three-course Easter brunch with locally sourced and seasonal ingredients from chef Anthony Wells. At $70 per guest, satisfy your appetite with meal options such as brioche cinnamon buns, spring vegetable quiche, and macaroon cookies.

Mr As Brunch.jpeg

Mr As Brunch.jpeg

Mister A’s

Everyone’s favorite rooftop locale, Mister A’s Easter Brunch menu features dishes such as Hiramasa crudo, buttermilk fried chicken and waffles, Maine lobster pot pie, salmon Wellington, and citrus pound cake. Priced at $85 per person.

Oceana Salad.jpeg

Oceana Salad.jpeg

Oceana Coastal Kitchen

Oceana Coastal Kitchen is ready to serve up a brunch buffet for parents and kids alike. The restaurant at the Catamaran Resort Hotel will also host the Easter Bunny and arts and crafts for kids, while parents can take in live music and sip on mimosas. Each guest will also receive a complimentary ticket to the Easter cruise on the William D. Evans sternwheeler! The event is priced at $120 for adults and $60 for kids between ages 5 and 12.

Parakeet Cafe Plate.jpeg

Parakeet Cafe Plate.jpeg

Parakeet Cafe

Enjoy a springtime menu full of pastries like lavender chai loaves and specialty beverages such as blue mint magic lattes at Parakeet Cafe. Menu items vary by location but expect tasty options such as a Belgian waffle topped with bananas, fresh berries, homemade Nutella, granola and organic whipped cream. The eatery also features a variety of healthier choices for those wanting an alternative to a large buffet or prix fixe meal.

Serea Pastry.jpeg

Serea Pastry.jpeg

Serẽa Coastal Cuisine

From April 7 to April 9, indulge in Easter brunch at the Serẽa Coastal Cuisine, where you’ll be treated to a fine dining experience and beachfront views from 10:30 a.m. to 2:30 p.m. The restaurant, located at the Hotel del Coronado, will also feature special desserts for the holiday.

Tidal Eggs Benedict.jpeg

Tidal Eggs Benedict.jpeg

Tidal

Celebrate Easter Sunday with bay views at Tidal inside Paradise Point Resort and Spa. Their brunch menu includes dishes such as sugar pearl Belgium waffles, grilled citrus asparagus, paella de marisco, and strawberry shortcake. Priced at $129 for adults and $48 for children 12 and under.

Tom Hams Brunch.jpeg

Tom Hams Brunch.jpeg

Tom Ham’s Lighthouse

On the tip of Harbor Island sits Tom Ham’s Lighthouse, a bayfront restaurant with some of the best views of the city. For Easter brunch, their menu includes a raw bar, made-to-order pasta station, and classic breakfast favorites. Priced at $78 per adult and $24 per child between ages 6 to 12.

The Lot Acai Bowl.jpeg

The Lot Acai Bowl.jpeg

The Lot

For a day full of family fun, swing by The Lot for an egg hunt and brunch buffet before catching a new flick. Menu options include a selection of fresh-baked pastries, French toast, an omelet station, carved bone-in Iowa ham, black-pepper crusted New York strip sirloin, chocolate banana bread pudding, and tiramisu. The Easter Bunny will even make an appearance. Priced at $60 per adult and $30 per child 12 and under.

Wolfie's Carousel Bar Brunch.jpeg

Wolfie’s Carousel Bar Brunch.jpeg

Wolfie’s Carousel Bar

If you’re looking for an Instagram-worthy meal, there’s no better place to visit than Wolfie’s Carousel Bar. Their weekend brunch menu will include some additional Easter specials, including a spring-inspired cronut and Easter Egg Cake Pops.

Jordyn Berg

About Jordyn Berg

Jordyn Berg is a freelance writer whose favorite topics include food and travel. A Pacific Northwest native, she delights in exploring the best of San Diego, by searching for hidden gems, experiencing must-try restaurants, and soaking in the city’s amazing views.

Brunch
Partner Content JULY 21, 2026

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026

San Diego aesthetic medicine providers help you look—and feel—your best

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026
SDM-SS_ AestheticProcedures_2026

San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

Cosmetic Laser Dermatology

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

Cultivé Medical Aesthetic

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness 

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.


The “It” List

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.

Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.

Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.

Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.

Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.

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