Rady Children’s Hospital Rady Children’s Hospital-San Diego announced “The Campaign for Rady Children’s,” care for the sick and injured children of San Diego, had raised a grand total of $229,034,143 to care for the sick and injured children of San Diego. This total not only exceeded the original $220 million goal, it surpassed a second […]
Rady Children’s Hospital-San Diego announced “The Campaign for Rady Children’s,” care for the sick and injured children of San Diego, had raised a grand total of $229,034,143 to care for the sick and injured children of San Diego. This total not only exceeded the original $220 million goal, it surpassed a second goal to raise $5 million more by December 31, 2012. A wide range of support from a huge cross section of San Diego made the Campaign’s incredible success possible. Tracy and Trevor Hoffman were the honorary co-chairs of the Campaign.
The International Bipolar Foundation hosted a luncheon on Jan. 24 at the Estancia La Jolla. Informant Mark Whitacre, the 1990’s whistleblower in the Archer Daniels Midland price-fixing conspiracy was the guest speaker. Whitacre was the FBI’s key informant in the case against the company. The movie, “The Informant” starring Matt Damon is based on the real-life story of Whitacre, has bipolar disorder. Muffy Walker, founder and president of IBPF, greeted the guests and thanked them for their support.
Muffy Walker
Trevor Hoffman and Susan Taylor
The Beat Goes On, a social media campaign to raise money for Scripps heart care program, is happening at noon today. The campaign that has been going on for the past month, will end with a swim in a dunk tank by future Hall of Fame Major League Baseball pitcher Trevor Hoffman and event organizer Susan Taylor. If the goal of $50,000 in donations is met (minimum $10 each), Hoffman will see if he can dunk Taylor, dressed for the occasion in a human heart costume. If $100,000 is raised, Taylor will get a shot a dunking Hoffman. Padres ‘broadcaster Bob Scanlan is the emcee for the noon event which will also include Scripps employees who’ve donated to the cause, and a chance at dunking Scripps President and CEO Chris Van Gorder. Click here to make a donation »
The 28th Annual YMCA Living The Dream Award Breakfast was held on Jan. 18 at the Town and Country Resort. The event honored the life and work of Dr. Martin Luther King, Jr., was hosted by the Jackie Robinson Family YMCA. The Reverend Dr. Otis Moss, Jr., pastor emeritus at Cleveland’s Olivet Institutional Baptist Church, was the Keynote Speaker. Moss is a member of the White House Advisory Council on Faith-Based and Neighborhood Partnerships. He worked with both Martin Luther King, Jr. and Martin Luther King, Sr.
Words Alive is launching a Family Literacy Program in 2013 which will support parents in the crucial role of teaching their children about language and literacy development, as well as providing them with the tools – books and activities – that will help them engage their child in early reading activities … Hearts, Hats and Heels, a Valentine’s Luncheon benefiting Kids Korps USA is being held on Feb. 6 at the Rancho Santa Fe Country Club.
American Heart Association’s 10th Anniversary Go Red For Women Luncheon is being held on Feb. 8 at the Hilton La Jolla Torrey Pines. The Official National Wear Red Day Lighting Ceremony/Go Red For Women Campaign kick-off was held on Jan. 31 at UC San Diego Sulpizio Cardiovascular Center, the major sponsor of this year’s luncheon. Fashions by Zandra Rhodes will be presented.
Tristan Prettyman
A fundraiser benefiting ALS Research (Lou Gehrig’s disease) was held on Jan. 19 at the Hyatt Regency La Jolla Aventine. “Flying for a Cure – Reach New Heights to Cure ALS” featured a concert honoring retired Captain John Constans and his personal battle with ALS. The theme was created based on Constans’ 30 year career as a Navy, PSA and US Airways pilot. The evening led off with the Paul Cannon Band and featuring an exclusive performance by internationally acclaimed musician and San Diego native Tristan Prettyman and raised $90,000 for ALS Research.
Rolling Readers has received funding to expand its programs to help low-income, at-risk children enjoy reading and will start at Felicita Elementary School. “We’re looking forward to our expansion into the North County and inspiring at-risk students to love reading, said Theresa Tolentino, Program Director for Rolling Readers … The Downtown San Diego Partnership received an $1,800 contribution from American West Community Bank to support the Movin’ Home Program. American West understands our need to seek opportunities to assist organizations who are doing important work in San Diego,” said Steve Espino, Senior Vice President/Market Manager for AmericanWest.
Joyce Glazer
Voices for Children has received several gifts and grants totaling $210,000 to support foster child advocacy in San Diego. The grantors are the San Diego County Board of Supervisors, Walmart Foundation’s California State Giving Council, McCarthy Family Foundation, Samuel and Katherine French Fund, In-N-Out Burger Foundation, Bank of America Charitable Foundation, and the Highland Street Foundation. Allof these funds support “Serve Every Child” vision to expand its CASA Program, through which it empowers volunteer advocates to help the Court determine and implement decisions that are in the best interest of the foster children they represent.
La Jolla has a rich history. From its roots as Kumeyaay territory and early days shaped by influential San Diegans like Ellen Browning Scripps to the vibrant hub for arts, culture, and education that it is today, the roughly seven-mile stretch along the coast has long been a local gem.
In 1964, a group of volunteers came together to preserve the history of the community. They formed the La Jolla Historical Society, which has since evolved into the Museum of History and Culture La Jolla. For the past 62 years, the organization has worked to protect historic buildings, archival materials, and recorded memories, ensuring the character of the neighborhood would endure well into the future.
“La Jolla is a small community, but it has a fascinating history,” says Lauren Lockhart, executive director of the Museum of History and Culture La Jolla. “The focus was always on how do we preserve the stories, places, and people that make La Jolla unique, and that remains central to our mission.”
However, in its early days, the organization was limited in what types of programming it could offer because it didn’t have a permanent homebase. A pivotal point came in 2008, when it was gifted Wisteria Cottage, originally the private residence of Virginia Scripps, by descendants of the Scripps family. The historic Craftsman cottage had been remodeled by famed architect Irving Gill, whose other modernist works are peppered throughout La Jolla, adding to its distinctive look. The organization then launched a capital campaign to expand into a museum-quality space to host exhibitions and to store the tens of thousands of photos, drawings, postcards, and other materials in its collection, Lockhart explains.
“At that point the organization could really begin to invest in developing a public space and public programs that would give back to the community,” she adds. “That effort accelerated with my predecessor, Heath Fox, who pushed the organization to think about an exhibition program that was interdisciplinary in nature. It’s something that drew me to this organization and that I’ve continued to advocate for because examining history through lenses of art, architecture, science, and literature is so compelling and such a great way to bring different audiences into the fold.”
Courtesy of Museum of History and Culture La Jolla
The organization entered another period of transformation this year when it “outgrew” its previous identity as La Jolla Historical Society and officially rebranded as the Museum of History and Culture La Jolla. The organization had transitioned from a traditional historical society into a professionally operated museum and wanted to reflect that while also amplifying its ability to connect with broader audiences.
“We’ve grown so far beyond what a traditional historical society might offer to the public that we were finding that often, especially younger generations, they would come through our doors and say, ‘Wow, it’s a lot cooler than I thought it would be,’ which is a nice compliment, but it made us ask ourselves who’s not coming through our doors because they’re not sure what we have to offer or that they will see themselves reflected here,” says Lockhart. “We wanted to remove that barrier and make sure that everyone, just from recognizing our name, will think, That sounds like there’s something there for me, and that definitely is evidenced in our current programming and exhibitions.”
Courtesy of Museum of History and Culture La Jolla
The change, she says, has been a long time coming. “We’ve already made a lot of huge strides over the years,” Lockhart says. “It’s about our name catching up to our work.”
The Museum of History and Culture La Jolla’s current exhibits include Stories in Cloth: Communicating Through Textiles, presented in partnership with the Visions Museum of Textile Art at Liberty Station, on display through September 6. On deck is The Scientific Art of Historic Preservation, which explores the processes behind the museum’s mission. To honor the philanthropic spirit of the Scripps sisters, admission to the museum and many of its public programs are free of charge.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
September 4: Margaritaville Hotel San Diego Gaslamp Quarter Day of Service
Margaritaville Hotel San Diego Gaslamp Quarter will honor the legacy of the late Jimmy Buffet with a fundraiser for the San Diego Music Foundation. Its Day of Service at its rooftop bar will feature a performance by The Buffett Band, a travel and experience themed silent auction, and interactive entertainment.
September 5: McAlister Institute Walk for Sobriety
Hundreds of San Diegans will gather at NTC Park at Liberty Station for the McAlister Institute’s 14th Annual Walk for Sobriety. In addition to the walk, the event will include a resource fair with more than 35 nonprofits, healthcare providers, and community organizations that are part of a network of support for those in recovery.
September 14: Promises2Kids Dream On Concert Gala
Foreigner will take the stage to benefit Promises2Kids at its Dream On Concert Gala at a private home in La Jolla. Proceeds from the exclusive event will help Promises2Kids create a brighter future for local foster kids.
September 17: Lucky Duck Foundation 2026 Showcase Soirée
The Lucky Duck Foundation will host its annual Showcase Soirée at the Estancia La Jolla Hotel & Spa. Proceeds from the event will support the nonprofit’s mission to prevent and alleviate the suffering of homelessness throughout San Diego County.
September 17: Emilio Nares Foundation Harvest for Hope
Show your support for families of local children with life-threatening diseases at the Emilio Nares Foundation’s Harvest for Hope at the Fairmont Grand Del Mar. Funds raised will benefit programs like Ride With Emilio, which provides no-cost transportation for families seeking medical treatment, and Healing Through Nature activities for kids in recent cancer remission.
September 18: Girl Scouts San Diego Urban Campout 2026
To celebrate the 50th anniversary of Girl Scouts San Diego’s Camp Winacka, the organization will host a nostalgic evening under the stars. This year’s Urban Campout: Ignite the Possibilities at Girl Scouts San Diego’s Balboa Campus will feature camp-inspired cuisine, cocktails, and activities.
September 19: Boys and Girls Clubs of Greater San Diego’s An Evening of Changing Lives
The Boys and Girls Clubs of Greater San Diego will celebrate its impact on local youth at its 13th annual An Evening of Changing Lives. Proceeds from the gala at the Marriott Marquis San Diego Marina support programs that promote academic success, character development, and healthy lifestyles.
Youth Tennis San Diego will honor the sport’s American icons at its annual gala at the Barnes Tennis Center. An Evening Celebrating Tennis Heritage & Legends will help the nonprofit make tennis accessible to all youth in San Diego, regardless of background or skill level.
September 19: Serving Seniors Sunshine Gala
Serving Seniors will produce a Jukebox Broadway-style show for its highly anticipated Sunshine Gala. The evening at the Hilton San Diego/Del Mar will support Serving Seniors’ compassionate and life-changing services for seniors in need throughout San Diego.
September 26: Doors of Change 2026 Concert of Hope
Tom Petty Tribute Band, PettyBreakers, will take the stage at the Doors of Change 2026 Concert of Hope at the California Center for the Arts in Escondido. This year, the nonprofit will celebrate its 25th year of transforming the lives of unhoused youth.
September 26: Boys to Men Mentoring 100 Wave Challenge
Boys to Men Mentoring will celebrate30 years of service this year at its annual 100 Wave Challenge. The annual surf-a-thon event welcomes hundreds of surfers who attempt to catch 100 waves in one day and raise $1,000 or more to support Boys to Men Mentoring.
September 26: The Party in the Park
The San Diego Automotive Museum will host The Party in the Park to raise money for the museum and programs that equip youth for careers in the automotive industry. The Roaring 20s-themed event at the Balboa Park institution will feature live jazz and an exhibit of 1920s automobiles.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Seniors today face challenges that were unimaginable to previous generations, and some turn to nonprofit organizations to bridge the gap. Serving Seniors helps low-income older adults with housing assistance, social services, and more. The nonprofit provides 1.5 million meals and coordinated services to 13,265 older adults each year, the majority living on less than $1,125 per month.
Dedicated volunteers, like Fred Davis, help make this important work possible. Since roughly 2008, Davis has spent six days a week at the Serving Seniors Gary and Mary West Senior Wellness Center serves as a liaison to help clients access much-needed resources. Here, he shares what keeps him coming back day after day.
Courtesy of Serving Seniors
What made you want to get involved with Serving Seniors?
I have a community outreach ministry and my grandson and I were on the streets downtown handing out sack lunches, water, hygiene products, clothes and shoes, and things like that and I noticed that most of the people I met appeared to be seniors. So the next logical step for me was to find a senior group that I could work with. I heard about Serving Seniors, and I made a few phone calls. No one really responded to me, so I showed up. They opened the door for me and now they can’t get rid of me. I found a home. I’ve met some really good people over the years. And as it turned out, I’ve been here longer than most of them. I’ve been here at the West Center ever since the doors opened. And matter of fact, I was the one who gave Gary and Mary West an award for their generous donation that made it possible to open up this center.
What do your volunteer duties entail?
I’m in ministry, but I don’t want that to be the highlight of what I do. It’s not just a passion for serving people, it’s a calling. I like the idea of giving and serving people and trying to meet their needs. So I counsel, I oversee the serving of the lunches, and I work with the head of the volunteer group. I’m involved in different activities. Matter of fact, this coming Saturday, I’m going to take a group of seniors out sailing. I also helped start the Civic Engagement Group. It was a group of us, and there are about three members that are left from when we originally started it. Now Serving Seniors is taking it over, and my role is to work with them. I also took it a little bit further and ended up joining Aging and Independent Services and sat on that advisory board for a number of years. That led to me being elected to the California Senior Legislature. So I’ve been advocating for seniors for a very long time. They’re a vulnerable group. They worked hard and don’t always get the respect that they deserve.
Courtesy of Serving Seniors
What do you like best about volunteering at Serving Seniors?
The people—this is my target group right here. I don’t have to walk the streets like my grandson and I did anymore; they’re right here. I’m here every day at the West Center but Sunday.
What’s the biggest challenge you’ve faced?
The biggest challenge is not being able to help someone who really needs the help. But we try to find a way. I reach out to different organizations, faith-based organizations or other nonprofits, sometimes with success and a lot of times without success. There are quite a few people that are in need who are hardworking people, dedicated people who still want to provide for themselves and their family, and they’re just caught in that void.
Courtesy of Serving Seniors
Can you describe your favorite or most memorable experience while volunteering?
I was handing out clothes; I usually have a sock drive and I gave a homeless person a pair of socks. As they peeled their filthy socks off their feet, this person cried. You don’t know how important these little things are that we take for granted. It was really touching.
Any advice for someone considering volunteering as a way to give back?
A lot of people use the term giving back, but I just say giving. When you say ‘giving back,’ that means you’re trying to repay something and you’re taking credit. But giving is a passion. It’s something that you do from your heart, not out of obligation.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
More than 6,000 ice cream lovers devoured tasty treats at this year’s Scoop Ice Cream Festival for a great cause. The event on June 28 launched an ongoing partnership with Feeding San Diego and raised $60,000, or enough to provide 120,000 meals to San Diegans facing hunger.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Raise money for cancer research while you work out at the Curebound Cancer Challenge. Fundraisers will cycle along the San Diego coastline, run a 10K on the UC San Diego campus, and participate in group spin, yoga, and strength classes.
August 1: No Curveballs: Rally for Type 1 Diabetes Early Detection The San Diego Padres, Nick Jonas’ nonprofit Beyond Type 1, and the King of the Hill Foundation will host No Curveballs: Rally for Type 1 Diabetes Early Detection at Gallagher Square. Padres pitchers Mason Miller, who lives with Type 1 diabetes, and Michael King, whose wife, Sheila, lives with T1D, will share their stories during a panel discussion, and on-site education and screening will be available.
August 1: No Curveballs: Rally for Type 1 Diabetes Early Detection
The San Diego Padres, Nick Jonas’ nonprofit Beyond Type 1, and the King of the Hill Foundation will host No Curveballs: Rally for Type 1 Diabetes Early Detection at Gallagher Square. Padres pitchers Mason Miller, who lives with Type 1 diabetes, and Michael King, whose wife, Sheila, lives with T1D, will share their stories during a panel discussion, and on-site education and screening will be available.
August 1: Club Masterpiece: One Haute Havana Night
Patrons of the Prado will channel 1950s Havana at this year’s Masterpiece Gala. Club Masterpiece: One Haute Havana Night will raise money for Balboa Park cultural institutions and will include a special honor for philanthropists Joan and Irwin Jacobs.
August 3: CaddyHack Golf Festival
Golfers will tee off to support Boys to Men Mentoring at the CaddyHack Golf Festival. Celebrating its 10th anniversary this year, the charity golf tournament will include golf, music, food, and fun at Fairbanks Ranch Country Club.
August 7: Music By Eras Fundraiser for TERI Campus of Life
Acclaimed San Diego musicians will join together to support TERI’s programs and services for individuals with intellectual and developmental disabilities. The Music By Eras performance at TERI’s Bornemann Theatre will feature artists Whitney Shay, Jesse Ray Smith, Lauren Leigh, and Will Stucky.
August 8: 80th Annual Jewel Ball
Las Patronas will recreate the magic of Venice at its 80th annual Jewel Ball. Las Patronas has spent the entire year preparing for the event, as well as raising money to support nonprofit organizations across San Diego County.
August 14: Shelter to Soldier Be the Light Gala
Help Shelter to Soldier train rescue dogs to be psychiatric service animals for local veterans at the 14th annual Be the Light Gala aboard the USS Midway Museum. The gala will include silent and live auctions, dinner, dessert, and appearances by canine ambassadors and veteran recipients.
August 15: Haute with Heart Fashion Show
St. Madeline Sophie’s Center will celebrate its “hidden diamonds” at its 48th annual Haute with Heart Fashion Show. The lively event at the Hilton San Diego Bayfront will include a pre-luncheon reception, live music, a live auction, a stunning fashion show, and surprise entertainment to benefit the nonprofit’s programs for adults with intellectual and developmental disabilities.
August 15: Symphony at Salk’s Concert Under the Stars
The Bacon Brothers will perform with the San Diego Symphony at this year’s Concert Under the Stars. Now in its 30th year, Symphony at Salk supports research in areas such as cancer, Alzheimer’s, wellness, and agriculture.
August 22: SummerFest Gala 2026
La Jolla Music Society supporters will enjoy an evening of exclusive performances at its SummerFest Gala 2026. The event at the Museum of Contemporary Art San Diego will raise money for La Jolla Music Society’s artistic, learning, and engagement programs.
August 28: 2026 Alpha Project Golf Tournament
Tee off to help San Diegans facing homelessness at Alpha Project’s 16th Annual Charity Golf Classic. The four-person scramble at the Rancho Bernardo Inn Golf Resort and Spa will support the Alpha Project’s housing, employment, recovery, and support services.
August 29: Relay for Life of San Diego
Walkers will join forces to celebrate cancer survivors and remember those who lost their fight at the annual Relay for Life of San Diego. The 24-hour relay at Liberty Station NTC Park is part of a global network of similar events that raise money for the American Cancer Society.
August 29: A Night United: Illuminating the Way
United Way of San Diego County will host its A Night United: Illuminating the Way gala at Eve, an event destination on San Diego Bay. The elegant evening will benefit UWSD’s mission to improve lives and strengthen communities across the region.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
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In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
A vendor who always delivers — and always explains why.
A competitor who chooses the high road even when shortcuts tempt.
A team within your own company whose day-in, day-out choices reflect deep character.
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
