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Everything SD JUNE 6, 2024

San Diego Pride Festival 2024: Everything You Need to Know

A guide to the biggest civic event of the year in America's Finest City

San Diego Pride Festival 2024: Everything You Need to Know
Courtesy of San Diego Pride

Each year, San Diego Pride Festival raises funds to support its community philanthropy efforts to foster equality and respect for all LGBTQ communities here and across the globe. Honoring diversity and inclusion in Balboa Park, the fest is the region’s largest civic event, taking place across two days and featuring food and drink vendors, community booths, and five stages of live entertainment.

If you’d like to join in on this year’s festivities, here is everything you need to know about the 2024 San Diego Pride Festival.

When is the 2024 San Diego Pride Festival?

The San Diego Pride Festival 2024 will take place on Saturday, July 20, 2024, from 11 a.m. to 10 p.m., and Sunday, July 21, 2024, from 11 a.m. to 9 p.m.

Where is the San Diego Pride Festival?

The festival will be held at Marston Point in Balboa Park, located at 6th Avenue and Laurel Street, San Diego, CA, 92101.

2024 San Diego Pride Festival and Pride Week featuring music performers on stage at Marston Point in Balboa Park
Courtesy of San Diego Pride

How much are San Diego Pride Festival tickets?

San Diego Pride Festival 2024 tickets are available for purchase online. VIP tickets cost $219 plus service fees and include two-day access, better stage views, four free drinks, and an exclusive entrance, restrooms, and lounge (with free food). Two-day general admission tickets are $38 plus service fees until July 19. 

If you buy tickets at the box office during Pride weekend, expect prices to increase ($239 for VIP and $42 for GA). High-school-aged youth and younger and volunteers who have completed a five-hour shift get in free (though children under 14 need to be accompanied by an adult), while seniors aged 65 and up can get $15 passes at the box office.

What to expect at the festival?

The San Diego Pride Festival is a celebration of diversity, inclusion, and the LGBTQ community. The festival features five stages of live entertainment, including music, dance, and drag performances. Hundreds of vendors will be at the event, selling food, apparel, and other products. There are also community resources and booths, where you can learn more about local LGBTQ organizations, services, and support.

2024 San Diego Pride Parade in Hillcrest near Balboa Park featuring a LGBTQ flag banner
Courtesy of San Diego Pride

How can I get involved?

If you’re interested in volunteering at the San Diego Pride Festival 2024, you can sign up on the San Diego Pride website. Volunteers are needed for a variety of roles—you might serve as a member of the stage crew or security team or work as an information booth attendant. If you can’t attend or volunteer, donations are accepted here.

Where is the San Diego Pride Parade?

The San Diego Pride Parade starts west along University Avenue at Normal Street. The 1.5-mile course turns south onto Sixth Avenue and continues left onto Balboa Drive, ending at Quince Drive.

2024 San Diego Pride Festival music lineup list

Who is featured on the 2024 San Diego Pride Festival lineup?

  • Todrick Hall
  • Rico Nasty
  • Sheila E.
  • Slayyyter
  • J. Worra
  • Tommy Genesis
  • Kaleena Zanders
  • Nymphia Wind
  • For the Girls ft. Lady Camden, Bosco & Daya Betty

See full lineup here

What are pride donations used for?

Donations help provide virtual youth programming (including Pride’s Youth Leadership Academy) to more than 4,000 LGBTQ children and young adults. They also support groups like the QAPIMEDA Coalition, Black LGBTQ Coalition, and Latinx Coalition, as well as more than 30 LGBTQ programs and events throughout the year.

What items are prohibited at the San Diego Pride Festival?

  • Alcohol (though alcoholic drinks are available for purchase onsite)
  • Bicycles, skates, scooters, or skateboards (though the festival provides free bike storage)
  • Drones or remote-control aircraft, cars, or toys
  • Illegal drugs
  • Laser pointers
  • Outside food & beverages (excepting unopened disposable water bottles & empty reusable water bottles)
  • Weapons

See full list here

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Guides JUNE 11, 2026

A Guide to the FIFA World Cup 2026 in SoCal

From San Diego’s coastline to Los Angeles stadium and fan zones across the region, here’s how to experience soccer’s biggest event

A Guide to the FIFA World Cup 2026 in SoCal
Courtesy of FIFA

When three nations and 16 cities come together to host the FIFA World Cup 2026, the scale stops feeling like a tournament and starts feeling like geography. A continent becomes the stage as borders soften into corridors. And Southern California—shaped by migration, sport, entertainment, and constant movement—sits inside that landscape with all eyes on it.

San Diego and Los Angeles have always felt connected. Hop on the Pacific Surfliner, and the trip unfolds in one continuous stretch of coastline, passing beach towns, neighborhoods, and city centers.

Traveling from San Diego, everything still feels slightly suspended as the Pacific Surfliner follows the coast north with ocean on one side and a slow suburban blur on the other. San Diego stays in exhale. Los Angeles is already building toward something louder.

This summer, Los Angeles will host eight matches of the FIFA World Cup at Los Angeles Stadium, including the US Men’s National Team opener on June 11, while the region stretches into 39 days of programming across stadiums, parks, transit hubs, beaches, and neighborhoods. Instead of one massive fan hub, Los Angeles is embracing a citywide celebration, with fan zones spread across its entirety.

But this pattern has been rehearsed here for decades. In 1994, Southern California became one of the defining stages of the World Cup, when matches at the Rose Bowl placed global attention on the region and turned local stadiums into international landmarks, confirming its ability to hold the world at scale.

What distinguishes Southern California is not just infrastructure, but cultural permeability. Fashion, music, film, art, and sport constantly overlap here, creating an environment where identity is flexible and always in motion. From the Venice boardwalk, where skate culture shaped modern street style, to global soccer stars rubbing shoulders with Hollywood celebs, to authentic Spanish cuisine moving up and down the I-5 corridor, everything circulates.

The World Cup is not introducing anything new here, it’s showing up for the summer and showing out, revealing what this city has always known about itself. What follows is a look at the fan zones and how Los Angeles turns itself into a city-wide stage for the tournament, one neighborhood at a time.

Courtesy of Los Angeles Tourism & Convention Board

Los Angeles Union Station

As the heart of Los Angeles, Union Station is an official Fan Zone June 25-28 during the World Cup, but in practice it never really stops being one.

It is the city’s circulation point, its meeting ground, its pressure valve. Commuters, travelers, match-day crowds, and everyday Angelenos all move through the same space, and everything mixes, overlaps, and scales in real time. In a way, this is where the World Cup stops arriving in Los Angeles and starts moving through it.

The Pacific Surfliner from San Diego to Los Angeles makes that shift feel almost too easy. No stress or  gridlock anxiety, just a straight line up the coastline with ocean on one side and everything slowly becoming more built on the other. It’s one of the rare ways into LA that doesn’t feel like arrival as friction. You can sit with a laptop, watch the Pacific drift past, grab coffee from the café car, and let the city come to you in pieces.

That’s the beauty of arriving at Union Station. Instead of feeling like you’re on the edge of the city, you’re immediately surrounded by it. And, inside, the station already reads like a World Cup nerve center: banners, movement, multilingual energy, the sense that something global is about to funnel through this exact point. The Heart of the City Fan Zone only sharpens that feeling, with simultaneous match screens, DJ sets, meet and greets, and immersive activations built around marquee games like USA vs. Türkiye.

From there, the city splits outward.

ROW DTLA feels like the first exhale after arrival. A converted industrial campus turned creative district where restaurants, retail, and open-air courtyards form a self-contained ecosystem. If you’re looking for the perfect first meal in LA, make it lunch at Pizzeria Bianco. The thin-crust pizza is reason enough to go, but the space leaves just as much of an impression.

What I liked most about ROW DTLA is how quickly it resets you after the train. One minute you are stepping off at Union Station, and the next you are in a space that feels like its own version of LA, a city inside a city with some of the most curated shopping I’ve ever seen.

Bodega hides itself behind a convenience-store front, a sneaker and streetwear space disguised as something ordinary, like LA refusing to make anything feel too obvious. The whole campus moves like that, part retail, part gallery, part neighborhood you are only temporarily inside.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Food & Drink JUNE 5, 2026

Del Mar Wine & Food Fest Returns With SoCal’s Top Chefs

San Diego’s biggest food and drink festival is back for a week-long celebration of SoCal’s best restaurants, chefs, and wineries from Sept. 30–Oct. 4

Del Mar Wine & Food Fest Returns With SoCal’s Top Chefs
Courtesy of Del Mar Wine & Food Festival

Maybe it was when Breaking Bad stars Bryan Cranston and Aaron Paul drank mezcal with chefs from San Diego and Food Network on the cliffs over Blacks Beach. Or the dinner outside under lights with Alex Morgan, celebrating some of the country’s most badass women chefs. Or the celebrity pickleball tournament hosted by NFL Hall of Famer Drew Brees, where the star of It’s Always Sunny in Philadelphia made thwacking sounds with locals. Or when Iron Chef winner Beau MacMillan commandeered (some say “stole”) a golf cart and delivered drinks and ice to chefs.

Whatever it is, Del Mar Wine & Food seems to have become the food and wine festival for people who don’t usually like food and wine festivals. The most San Diego thing.

Courtesy of Del Mar Wine & Food Festival

Two years ago, Thrillist named it one of the best food festivals in the country. Last year, 10,000 people came out to experience it, including Guy Fieri. Afterward, the founders spent a couple days trying to put their finger on why it felt so special. They had to name it, lean into whatever that was.

“It all came back to play,” says one of those founders, SDM co-owner Troy Johnson, a longtime San Diego food writer and Food Network judge. “Making world-class bread is serious, but breaking bread shouldn’t be. We gather all these incredibly talented people who take their craft very, very seriously—work their butts off all year to make some of the best food and drink in the country—and then we all just kinda play in the grass. We believe it’s possible to create something of incredible value and make the experience of that thing a laidback, easygoing, unpretentious experience. That’s what this is, and who we are in San Diego. The whole reason we did this was to shine a national spotlight on the people who make our food and drink culture hum.”

Courtesy of Del Mar Wine & Food Festival

The festival dropped its 2026 lineup today.

Headlining the fest are Food Network chefs Jet Tila, Maneet Chauhan, and Aarti Sequeira; Top Chef winner and Michelin-starred Buddha Lo; Iron Chef alum Beau MacMillan; MasterChef winner Kelsey Murphy; MasterChef Latinos winner Michelle Mathelin, chef and Guy’s Grocery Games judge Catherine McCord,  chef and former Masterchef Mexico judge Benito Molina, Top Chef alum Jackson Kalb, Michelin-starred chef Drew Deckman, Michelin-starred chef Javier Plascencia, James Beard award-winning chef Brady Ishiwata Williams, and James Beard-nominated chef Mawa McQueen.

The party kicks off on Wednesday, September 30 at Monarch Ocean Pub with Signature San Diego, a walk-around tasting of the city’s greatest bites, from Baja seafood to bold Mexican flavors. From there, the energy carries into a celebrity pickleball tournament hosted by Drew Brees at Barnes Tennis Center on October 2, pairing friendly competition with an all-inclusive tasting experience in support of Feeding San Diego.

The main event is the two-day Grand Tasting at Surf Sports Park on Oct. 3 and 4. The city’s top chefs, food people from TV lands, and local tastemakers gather on the weirdly perfect grass to serve up everything from juicy Wagyu burgers and beef tallow fries to yellowtail tuna tostadas and veggies dressed up in their Sunday best. Wine and cocktail pairings are designed to round out the whole experience, including activations from Aperol Spritz, Hendrick’s Gin, Tequila Ocho, Mezcal Vago, Rioja wines, and Temecula producers.

Courtesy of Del Mar Wine & Food Festival

A VIP lounge offers exclusive access to curated small plates from Michelin-level chefs and pour from some of SoCal and Napa’s finest wineries and drink makers. The Official After Party at Guesthouse La Valle on October 3, a spirited walk-around tasting just steps from the Grand Tasting, where cocktails take center stage through imaginative bites inspired by the smoky, citrus-forward, and bittersweet flavors of classic drinks.

Zones return with activations including the Big Queer Food Fest celebrating queer chefs and queer-owned businesses; the Wellness Zone led by Novo Dia offering a built-in reset with non-alcoholic mocktails, movement-driven activations, and wellness-forward moments. Coastal lifestyle and locally made brands are also integrated throughout the festival.

“We are excited for the fourth edition of the Del Mar Wine & Food Festival this fall, which has quickly become one of the largest food and wine experiences on the West Coast,” says co-founder Chris Finn. “As the festival continues to grow, we are constantly looking to add events, experiences, and partners that will resonate with our San Diego community, and embody the Southern California way of life.”

Returning as the festival’s partner is local nonprofit Feeding San Diego. To date, Del Mar Wine & Food has raised $100,000 to support their ongoing fight against hunger across the region. 

Stay tuned for additional events hosted by festival partners including Rob Machado, San Diego Wave, San Diego FC, Town & Country, and San Diego Mojo.

Courtesy of Del Mar Wine & Food Festival

Del Mar Wine & Food Fest: Frequently Asked Questions (FAQs)

When is the 2026 Del Mar Wine & Food Festival?

The 2026 Del Mar Wine & Food Festival will take place September 30–October 4 throughout San Diego County.

Where is the Del Mar Wine & Food Festival?

The week culminates with the Grand Tasting at Surf Sports Park (formerly the Del Mar Polo Fields) at 14989 Via De La Valle, Del Mar. 

A wide variety of exclusive dinners, drink tastings, and other lifestyle events will be announced soon and available for purchase individually on Del Mar Wine & Food Festival’s website. These festivities include chef-curated dining experiences across San Diego’s hottest restaurants, a celebrity pickleball tournament, wine tastings, and more. 

When is the 2026 Grand Tasting?

The Grand Tasting takes place this year on Saturday, October 3 and Sunday, October 4. 

How much are tickets? 

General admission for the single-day Grand Tasting starts at $185. An Early Access option is also available at $235, which includes an extra four hours before general admission to meet, mingle, and feast. For a two-day pass, General Admission starts at $275, while Early Access is $375.

VIP tickets begin at $425 for a single day, offering access to pre-festival experiences, exclusive food vendors, a dedicated VIP area, and more. For the full weekend in VIP, passes are priced at $765.

Where can I buy tickets for the 2026 Del Mar Wine & Food Festival?

Buy tickets today at DelMar.Wine.

Are pets or kids allowed?

Unfortunately, only service animals are allowed at the venue. All attendees must be 21 years or older.

Sponsors: 

  • Alaska Airlines 
  • Aperol Spritz
  • Brandt Beef
  • Coola
  • Glenfiddich
  • Hendrick’s Gin 
  • Justin Winery
  • La Croix 
  • Mezcal Vago 
  • Milagro Tequila 
  • One World Beef
  • Pechanga Resort Casino
  • Rioja Spain’s Finest Wine Region 
  • San Simeon
  • Tequila Ocho
  • The Balvenie
  • Tito’s Handmade Vodka
  • Tullamore D.E.W
  • William Grant & Sons

Lifestyle Partners

  • Big Queer Food Fest 
  • Novo Dia Wellness Experience
  • Town & Country 
  • San Diego Mojo 
  • San Diego FC
  • San Diego Wave

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Food & Drink JUNE 3, 2026

You’ve Had a California Burrito, Now Try the CA Banh Mi 

Một Bánh Mì melds Vietnamese and Mexican traditions in a new pop-up concept featuring its take on a local favorite

You’ve Had a California Burrito, Now Try the CA Banh Mi 
Courtesy of Một Bánh Mì

Is there any food more quintessentially San Diegan than the California burrito? That was a rhetorical question since the French fry-stuffed, flour tortilla-wrapped torpedo of carne asada bliss came into being in the 80s (either invented by Lolita’s or Santana’s, depending on who you ask). But now, Vietnamese-Mexican pop-up Một Bánh Mì may be giving the longtime champ a run for its money.

Một Bánh Mì’s original California banh mi takes cues from both cultures, using traditional Vietnamese baguettes from Paris Bakery filled with carne asada and garnished with cilantro-jalapeno crema, Vietnamese mayonnaise, pickled vegetables, cilantro, cucumber, jalapenos, and of course, French fries.

“It’s so San Diego—it’s so us,” says Desmond Bui, pop-up founder and owner with partner Marisol Santiago. “It really encapsulates the Vietnamese-American and Mexican-American journey and identity here.”

Both grew up in San Diego. Bui is Vietnamese. Santiago is Mexican-American. The sandwich makes utter personal sense.

Neither of them cooked professionally before launching Một Bánh Mì earlier this year, when they popped up for the first time at Convoy Rising for Lunar New Year. But after seeing the rise of the local Vietnamese coffee scene with shops like Saigon Coffee, Chance’s Coffee, and Em Coffee House, Bui knew there was an opportunity for a new generation to put a fresh spin on Vietnamese food in San Diego.

While there are plenty of places to grab a banh mi around town (K Sandwiches, Ba Le French Sandwich Shop, Lee’s Sandwiches, and so on), we’ve yet to hear of a California banh mi. Firsts are being firsted. 

“Banh mi is regarded by top chefs as the best sandwich in the world,” says Bui. (Side note: I concur.) And after discovering overlap between Mexican and Vietnamese cuisines through common ingredients like cilantro, lime, jalapeno, white onion, and pickled vegetables, they began planning a menu. 

Courtesy of Một Bánh Mì

Một Bánh Mì also serves Bánh Mì Đặc Biệt (Vietnamese cold cuts), Bánh Mì Thịt Nướng (grilled lemongrass pork banh mi), and Bánh Mì carnitas de hongos (mushroom pâté banh mi), along with some specials like Thịt Nướng tacos (grilled lemongrass pork) and hopefully soon, al pastor trompo banh mi (marinated pork shaved off a spit) and charcoal-grilled adobada.

Other banh mi shops Americanize names for English-speaking audiences—for example, listing “grilled chicken sandwich” instead of Bánh Mì Gà Nướng. Not Một Bánh Mì. If you’re not sure how to pronounce something, Bui says they’re happy to help. It’s an educational opportunity, he explains, as well as a chance for them to be “unapologetically Vietnamese and Mexican.” 

Part of the immersive experience is playing Vietnamese tunes from the ‘60s and ‘70s. 

“When you think of universal languages, what are ways when you travel or meet a different group of people that you can still find common ground and connect and feel like we’re a lot more alike than we are different?” Bui asks. “Food and music.” 

The musical element is part of Một Bánh Mì’s greater vision. They’d like to evolve into a lifestyle brand and media company, with merch, jars of pickled vegetables, you name it. Eventually, they’d like to open a brick-and-mortar somewhere in Mid-City. In the meantime, they’ll continue to pop up at places like Mixed Grounds and Chance’s Coffee, or wherever they can. (Bui called Provecho Coffee their “dream collab,” hint hint.) 

San Diego Restaurant News & Food Events

Beth’s Bites

  • San Diego bartenders have been making serious waves over the past few years, and it looks like 2026 is carrying on that momentum. Dominique Muñoz, bar lead at Polite Provisions, just nabbed a top spot on Punch’s Best New Bartenders 2026 list. She’s hardly new to the game, having been behind the stick for nearly a decade and founding the Sirens and Spirits collective to elevate women and nonbinary bartenders in the industry, but it’s fabulous to see some (well-deserved) San Diego representation on the short list. Congrats to Muñoz—we can’t wait to see what you do next.
  • Speaking of awards, Tribute Pizza just earned a prize of its own. The North Park pizza palace hit #38 on the 50 Top Pizza list this year (for the fourth year) right before its 10th anniversary on June 2. Here’s to another decade of delightful pies, ridiculously good Caesar salads, and the weird-to-have, but delicious-to-eat Sichuan spicy noodles.  
  • But the recognition doesn’t stop there. San Diego’s only three-Michelin-starred restaurant Addison by William Bradley (which is freshly re-open after a thorough renovation) just made San Diego history by being the first restaurant in the city to make it on North America’s 50 Best Restaurants 2026 list at #31. Considering there are something around 70,000 restaurants in North America (if not more)—I’d say landing in the top 50 is pretty monumental. 
  • San Diego has one of the highest concentrations of people in the African diaspora, including one of the nation’s largest East African populations behind Minneapolis and St. Paul, Minnesota. To celebrate the huge diversity of cuisines from countries like Somalia, Eritrea, Ethiopia, and beyond, head to the annual San Diego Soul Food Fest on August 1 at the North Park Mini Park from 11 a.m. to 4 p.m. Soul food’s roots come from the American South, where generations of enslaved people made do with what resources they had; today, it’s a celebration of culture, cooking, and community. I, for one, am salivating at the thought of getting some legit collard greens and fried catfish.  
  • In lieu of catfish, I just might pop over to Bica in Normal Heights on June 20 for the Tuna Takedown, where chefs from Kingfisher, Mabel’s Gone Fishing, Ironside, À L’ouest, Fish Guts (plus a few more) will go full nose-to-tail on a 150-pound bluefin tuna. That’s about as fresh as it gets, and with beer, wine, and a DJ on top of that, I’m hard-pressed to make any other plans that night.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S JUNE 15, 2026

A Modern Take on Steak

Stake Chophouse & Bar brings contemporary classics and old-school service to the heart of Coronado

A Modern Take on Steak
Courtesy of Stake Chophouse

Stake Chophouse & Bar isn’t your average steakhouse. Blue Bridge Hospitality’s Coronado outpost is a modern interpretation of a big-city steakhouse nestled in the heart of the small coastal community. The team at Stake has reimagined the whole steakhouse experience. By prioritizing a seasonal farm-to-table sourcing philosophy, a personalized guest experience, and unique service touches, like a formal steak presentation and a bespoke knife selection process, Stake distinguishes itself in a sea of steakhouses.

Exceptional steaks, including Wagyu from Japan, Australia, and the U.S., and fresh seafood flown in daily form the core of Stake’s culinary identity. The menu features a five-course omakase-style steak experience highlighting house favorites, plus an array of cuts, and classic steakhouse staples—think a wedge salad, baked potato, or pasta carbonara—refined for a contemporary palate without losing their traditional appeal. Stake focuses on seasonal sourcing from the region’s best family farms and specialty purveyors, and incorporates intentionally unexpected touches to create something truly unique.

“I challenge our chefs and myself to take it a step further in sourcing,” says Chef Ronnie Schwandt. “It’s important to us to highlight different farms, unique one-off farms—whether it’s cattle, strawberries, a local fisherman or from anywhere in the United States, we’re always trying to find that niche.”

Beyond the menu, Stake emphasizes outstanding service, says Vinny Spatafore, Director of Hospitality Operations. Staff maintains detailed notes, allowing them to remember guests by name, recall previous orders such as a favorite martini (also memorable for the customer since it’s served in an extra tall, distinctly-shaped glass), and celebrate special occasions like birthdays and anniversaries.

“When you have those points of topic that you remember about a guest, they appreciate that,” he says. “Our servers are really good with that—we have a couple servers who have been here since the beginning and they’ll remember somebody from years ago, their name, their kids’ names, where they live. I’m really thankful to have a great front of house staff.”

Award-winning wines, rare whiskeys, special events, and a complementary black car service that provides transportation for guests throughout Coronado add to Stake’s appeal.

Schwandt stresses that Stake offers more than a meal; they aim to give patrons something unforgettable.

“It starts when you walk up the stairs and are greeted by the hostess—that sets the tone for the night. Then you’re greeted by a server, who may know you by name, and can guide you through the menu and curate as they get to know you,” says Schwandt. “Most people leave kind of blown away; they leave feeling like they just had an experience. That’s the goal, right? Whether you’re serving smash burgers or high-end steak, you want somebody to leave thinking, Wow, that was awesome.”

Partner Content
Everything SD MAY 15, 2026

The Last Rally at Ray’s Tennis

San Diego's "First Couple of Tennis" reflects on the past as they get ready to move on from Ray's Tennis, a Hillcrest landmark

The Last Rally at Ray’s Tennis
Photo Credit: Matt Furman

Ray’s Tennis doesn’t look like much from the outside. Never has. It’s just a green box with cloudy windows in Hillcrest, just steps away from a McDonald’s on University Avenue. But for nearly 60 years, this place has been the genesis for three generations of San Diego tennis dreams. Head inside, and you enter one of the tennis world’s great cornucopias.

For years, there was a tennis court behind the store, where owner Bob Ray gave countless lessons. It was like a racket-sport speakeasy; most customers didn’t realize the court existed unless Bob or his wife, Hiroko, guided them through the back door of the shop. Eventually they converted it into a half-court indoors—where a patron might take a racket for a few trial thwacks, trying to avoid rounders of tennis clothes that shared the space.

Illustration of the Club Raquetas Chula Vista tennis club for San Diego's latino community featuring tennis players on a court

The shop is an abridged living history. Relics hang from the ceiling: a model of an old metal racket used by fiery lefthander Jimmy Connors in his heyday, and a version of the wooden Donnay that Björn Borg wielded on his way to five consecutive Wimbledon championships from 1976 to 1980.

And just inside the front door is Hiroko eternally stringing new rackets, carefully threading and adjusting the tension of the polyester strings, back and forth, until she has the entire racket head strung.

Photo Credit: Matt Furman

“I worked seven days a week—five days off in the year,” she says. “My hearing is still good. Physically, I’m as good as I was. Working seven days a week, standing all day. I’m mentally healthier than most people.”

The racket stringing is an operation she does up to 20 times a day—and one that, in some ways, resembles the thread work done by her father decades ago, when he ran a tailor’s shop in Japan.

Hiroko, now 81, was born in the city of Yokosuka at the tail end of the WWII. Her family evacuated to the countryside to escape the bombing raids, and she remembers growing up surrounded by rice fields and mountains. It was in Japan that Hiroko met Bob, a third-generation San Diegan, in the late 1960s, when he was stationed there with the Navy.

Among his possessions at the time was a tennis racket. Inherited from his father, who died when Bob was 11, this racket changed the trajectory of his life: He played constantly, filling up his school days, afternoons, and evenings on the tennis court. He was one of the highest-ranked teen players in the state, and he dreamed of joining the international tournament circuit after his stint in the Navy. But—speaking plainly—he acknowledges that he wasn’t quite good enough to compete with the best of the best. So, instead, he modified his dreams. He and Hiroko returned to San Diego in 1968, and he took a job as the club pro at Morley Field. By their mid-20s, in lieu of touring the world on the tennis circuit, the couple was running the club’s tennis store.

They spent 11 years at Morley Field, which at the time was one of the city’s tennis epicenters, hosting major tournaments for juniors. When the city handed over the store lease to a wealthier applicant, the Rays took over the property on University Avenue and moved in their tennis gear. They have been there ever since—through the McEnroe and Navratilova and Evert eras; the rise of Agassi and Sampras and Graf; the reign of the Williams sisters; the Federer-Nadal-Djokovic rivalry; and into the Alcaraz era. In the near-half century they have sold tennis gear in Hillcrest, the Rays became beloved anchors of the neighborhood’s business community, symbols of stability in an ever-changing environment.

At 84, Bob is still lean and, in his Lacoste tracksuit and Adidas cap, remains every bit the club pro. Like Hiroko, he comes to the store every day—though sometimes, if he is playing tennis in the morning, he might arrive a little later.

Photo Credit: Matt Furman

But time has started to take its toll. His hearing isn’t what it used to be, and the aging process is revealing itself to be true. And much to the disappointment of their loyal clientele, San Diego’s “First Couple of Tennis” is retiring, a milestone that marks the end of an extraordinarily long chapter in the city’s tennis history.

But Ray and Hiroko didn’t sell the building to a developer for condos or to a big-box retailer looking to open a boutique outpost. Determined that Ray’s should remain a tennis temple, they have negotiated a sale to a former employee who wants to continue the Rays’ legacy.

As of this writing, Hiroko and Bob remain in charge, Hiroko stringing rackets, Bob sharing his expertise about new gear. As much as they love what they’ve built, their hope is to move on soon.

For Hiroko, the prospect of retirement is bittersweet. “What am I going to do?” she asks. “Am I going to be ok? I never had a boring life. Always busy. Business first. I’m so involved in the business—because I didn’t want to fail.”

She looks around her store as she continues stringing. For her, the gladiatorial nature of tennis has always been a metaphor for how to succeed in life. “People have to have a drive,” she says. “You can’t just quit because you lose to so-and-so. Tennis players have that mindset.”

She pauses to talk about all the people who have come through the store’s door over the decades, and the relationships she has built with them. “It’s wonderful to have a great customer. That’s probably the reason I lasted this long.”

Sasha Abramsky is the West Coast correspondent for the Nation magazine and the author of nine books. His tenth book, Chaos Comes Calling, will be published by Bold Type Books in September.

Food & Drink APRIL 7, 2026

Where to Get Mother’s Day Brunch 2026 in San Diego

Enjoy the holiday with the city’s best restaurants offering seasonal brunch buffets, prix-fixe menus, and à la carte specials

Where to Get Mother’s Day Brunch 2026 in San Diego
Courtesy of Pendry Hotels & Resorts

Consider this your annual reminder that Mother’s Day is not the time to improvise. What’s in: roses, peonies, and a card attempting to summarize a year’s worth of gratitude in three paragraphs or less. What’s out: pretending you “didn’t know it was this weekend.” In a city currently operating at full brunch capacity, San Diego responds as it always does—oceanfront tables, excessive buffet spreads, and sparkling wine refills. Whether it’s waffle stacks, chilled seafood displays, or carving stations doing the most, these San Diego restaurants have you covered.

Brunch Buffets | Mother’s Day Specials & Prix Fixe Menus | À La Carte Brunch

Courtesy of The Seabird Ocean Resort & Spa

Mother’s Day Brunch Buffets in San Diego

Hotel del Coronado

All moms deserve elegance on Mother’s Day. Celebrate a beachfront with a beautifully timeless and tasteful brunch at the Crown Room in Hotel del Coronado. Indulge in options like lemon vanilla pancakes with berry compote paired with crispy bacon, made-to-order omelets or your very own egg benedict station, shucked oysters, whole in-house smoked brisket, Peach Melba Verrine, and more. Guests over 21 can enjoy a complimentary glass of Champagne.

Price: $235 per adult | $125 per child  (6 – 10) | Ages 5 and under are free
Hours: 10 a.m. – 3 p.m.
Address: 1500 Orange Ave, Coronado
Reservations: Hotel del Coronado

Oceana Coastal Kitchen

Mimosas, marina views, and a Mother’s Day where the only thing on the agenda is enjoying it? We’ll cheers to that. Located at the Catamaran Resort, this Mother’s Day brunch literally has it all, from sushi rolls and nigiri to a charcuterie spread stacked with salumi, prosciutto, cornichons, pepperoncini, cherry peppers, and grainy mustard, plus waffle and omelet stations, cedar-planked salmon, and panko and herb-crusted mac and cheese. Kids can also create a bouquet for Mom that’s just chaotic enough to be adorable.

Price: $120+ per adult | $60+ per child (5 – 12) | Ages 4 and under are free
Hours: 10 a.m. – 4 p.m. (last seating at 2 p.m.)
Address: 3999 Mission Boulevard, San Diego
Reservations: Oceana Coastal Kitchen

ARLO

Mother’s Day at Arlo transforms into an enchanted garden that’s equal parts lush and indulgent: a raw bar, fresh salads, delicate pastries, 12-hour braised short ribs, roasted prime rib, and Szechuan pepper–crusted swordfish from the Santa Maria grill. Spoil moms, grandmas, aunts, and every beloved mother figure with live music, a roaming mimosa cart, floral bouquets, and of course, a little retail therapy courtesy of the Kendra Scott trunk show—necklaces, bracelets, earrings, or, let’s be real, all of the above.

Price: $99 per adult | $40 per child (5 – 12) | Ages 4 and under are free
Hours: 9 a.m. – 3 p.m.
Address: 500 Hotel Circle N, San Diego
Reservations: OpenTable

Rumorosa

Forget the CVS roses (respectfully). Rumorosa’s Mother’s Day brunch is back for its third year, pairing complimentary flowers with sun-drenched marina views. It’s coastal-modern meets Baja soul, where the food is bright and very much not an afterthought. Last year’s spread leans into Carrot Cake Waffles, a made-to-order omelet station, Café de la Olla French Toast, Roasted Lamb Tostadas, and other “yes, I’ll have everything” moments.

Price: $90 per adult | $40 per child (5 – 12)
Hours: 9 a.m. – 2 p.m.
Address: 1380 Harbor Island Drive, San Diego
Reservations: OpenTable

Tidal

A boozy brunch overlooking Mission Bay with Mom? Say less. Celebrated at Tidal with a lavish spread of cheeses and charcuterie, a seafood bar stacked with oysters, shrimp, crab legs, and ahi specialties, and chef-attended carving stations with slow-roasted prime rib. Made-to-order omelets and pancakes, maple-glazed pork belly, roasted Baja grouper, vibrant seasonal salads, and brunch classics round it out, finishing with an abundant mini dessert selection.

Price: $125 per adult | $50 per child (5–12) | Ages 5 and under are free
Hours: 11 a.m. – 3 p.m.
Address: 1404 West Vacation Road, San Diego
Reservations: OpenTable

Animae

Mother’s Day at Animae is anything but expected. Tucked into the Marina District, this world-class steakhouse leans West Coast with a playful Asian twist. This year, treat Mom to a dim sum–style experience: a slightly more elevated, endlessly flowing take on the buffet, where indulgent small plates arrive tableside, perfectly complementing the Art Deco interiors and designed to be picked at, shared, and fully obsessed over. It’s less set menu, more choose-your-own flavor adventure.

Price: $104 per person
Hours: 10 a.m. – 2 p.m.
Address: 969 Pacific Hwy, San Diego
Reservations: OpenTable

Courtesy of Brickmans Restaurant & Bar

Brickmans Restaurant & Bar

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Partner Content OCTOBER 15, 2025

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.

Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.

The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:

  • Outstanding Development Emerging Leader – Taylor Thompson
    Self-Nominated
  • Outstanding Development Professional – Sharyn Goodson
    Nominated by: AJ Steinberg & Jeanne Schmelzer
  • Outstanding Organization for IDEA – Accessity
    Self-Nominated
  • Outstanding Philanthropic Institution – Life Science Cares San Diego
    Nominated by: Blair Search Partners
  • Outstanding Philanthropist – Dan & Phyllis Epstein
    Nominated by: CSU San Marcos & KPBS
  • Outstanding Student Volunteer – Camden Hall
    Nominated by: Curebound
  • Outstanding Volunteer – Mateo Magaña
    Nominated by: Chicano Federation

National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!

Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.

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