Fall is arguably the best season in San Diego, and the city offers myriad events to help you make the best of it. Snag a cookbook packed with local chefs’ coveted recipes, welcome the Jacobs Music Center’s 2024–2025 season, or mini golf your way through North Park—plus 12 more fun things to do in San Diego this weekend.
Estancia La Jolla Hotel & Spa’s Whiskey & Wine Party returns Friday from 6 to 9 p.m. with live music; slow-cooked Southern fixins; and the rarest of whiskeys, bourbons, and wines from local distillers and growers. Admission to this 21-plus, outdoor shindig is $95, which comes with unlimited food and drinks, plus valet parking.
9700 North Torrey Pines Road, La Jolla
San Diego Cooks Release Party at 24 Suns
September 27–28
San Diego Cooks: Recipes from the Region’s Favorite Eateries, Bakeries, and Bars, a new cookbook by locals Ligaya Malones and Deanna Sandoval, is a collection of 70 recipes straight from the kitchens of San Diego’s most innovative chefs. To celebrate its release, Chinese restaurant 24 Suns will add its two featured dishes from the cookbook—smoked lamb chop with fermented black bean and scallop and pork jiaozi with doubanjiang butter—as specials on the menu this Friday and Saturday. In addition, patrons can purchase copies of the book and get them autographed.
3375 Mission Avenue J, Oceanside
La Jolla Art & Wine Festival
September 28 & 29
Sip on San Diego–based brews, wines, kombuchas, and cocktails while browsing work from more than 170 American and Mexican artists at the La Jolla Art & Wine Festival. You can also nibble on local bites, bid in a silent auction, enjoy live entertainment, and even adopt a furry friend on the festival grounds. Festival entry is free. Tasting tickets, which come with two ounces of wine or three ounces of beer, can be purchased here.
Girard Avenue, La Jolla
Oceanside Vegan Food Festival
September 28
From 12 to 4 p.m. this Saturday, Oceanside Vegan Food Festival will feature more than 60 plant-based vendors from all over the region, including popular spots like Maya’s Cookies and Shmackin Noodz. You’ll also find shopping, games, and DJs. Anyone interested in stopping by can RSVP for free on Eventbrite.
505 Pier View Way, Oceanside
Taste of College Area
September 29
See what’s cooking around San Diego State during the first-ever Taste of College Area this Sunday from 11 a.m. to 3 p.m. The event will highlight 20 Aztec-approved favorites, including popular chains on the university meal plan and beloved family-owned spots. Attendees can go car-free for the event by walking, biking, or taking the complimentary Old Town Trolley service. General admission is $40 online ($45 day-of), while VIP is $50 and comes with an event shot glass and discounted drinks at specific locations.
El Cajon Boulevard between 54th Street & 73rd Street & SDSU campus, El Cajon
Baja Night at Black Radish
September 29
Black Radish chef and owner Itze Behar will take her dinner guests south of the border this Sunday with a nine-course meal that pays homage to the flavors of Baja California. Lobster, duck, and Kobe beef are among the entrees planned for Baja Night, and diners can add on cocktail pairings that feature Mexican spirits. A $25 deposit reserves you a seat between 5 and 10 p.m., and the total cost is $139 per person.
2591 University Avenue, North Park
Courtesy of Mission Bayfest
Concerts & Festivals in San Diego This Weekend
Mission Bayfest
September 27–29
Mission Bayfest will bring island tunes, jam rock classics, and stoner rap anthems to Mariner’s Point Park this Friday through Sunday. While munching on grub from local food trucks and browsing merchandise vendors, enjoy a lineup of star musical acts, including Stick Figure, Wiz Khalifa, Iration, and Cypress Hill. Ticket options include a three-day general admission pass ($210.08), as well as single-day tickets ($65 for Friday and $60 for Saturday and Sunday).
3119 Mariners Way, Mission Beach
Green Day with The Smashing Pumpkins, Rancid, and The Linda Lindas at Petco Park
September 28
Hear monumental hits “Dookie” and “American Idiot” live as Green Day headlines a rowdy lineup of rock powerhouses this Saturday at Petco Park. Smashing Pumpkins and Rancid open the show along with pop punk phenoms The Linda Lindas. Doors will open at 5:30 p.m. for this performance. Tickets are still available, starting at $88.06 on Ticketmaster.
After several years of renovations, the Jacobs Music Center is having its homecoming moment. This Saturday evening, the concert space will officially reopen with a performance from the San Diego Symphony Orchestra and talented soloists on the cello, violin, and piano. The program for “Welcome Home!!” will feature a world premiere from composer Texu Kim and the works of luminaries like Tchaikovsky, Rachmaninoff, and Rossini. Tickets range from $113 to $157.
1245 Seventh Avenue, Downtown
CRSSD Festival Fall 2024
September 28–29
Catch legendary EDM artists like Four Tet, Gesaffelstein, and BLOND:ISH this weekend at CRSSD Festival. Across three stages at Waterfront Park, musicians will play jungle, house, electro, and more. But it doesn’t stop there—CRSSD After Dark offers an intimate nightclub experience with DJ sets popping up around town after each festival day. Sunday tickets are on sale for $190.15, and two-day or Saturday-only passes can be purchased through Lyte.
1600 Pacific Highway, Embarcadero
Courtesy of the Museum of Photographic Arts San Diego
Theater & Art Exhibits in San Diego This Weekend
Prix Pictet Human at Museum of Photographic Arts
September 27–December 15
Internationally touring exhibition Prix Pictet Human will make its sole stop in America with a 79-day run beginning this Friday at the Museum of Photographic Arts at the San Diego Museum of Art. This exhibition highlights the works of the 12 shortlisted photographers of the Prix Pictet award, an honor recognizing images that highlight important environmental and social issues.
1649 El Prado, Balboa Park
Trolley Dances
September 28 & 29
Why limit performing arts to the confines of a theater? The San Diego Dance Theater’s annual Trolley Dances uses the streets of San Diego as its stage, with the green line ushering audiences from Old Town to the Gaslamp, the Convention Center, and Seaport Village. At each stop on the tour, see a choreographed dance performed by several community and company dancers. General admission tickets for Trolley Dances are $40 and can be purchased here.
2650 Truxtun Road, Point Loma
Courtesy of Marine Corps Air Station Miramar
More Fun Things to Do in San Diego This Weekend
North Park Putt-Oberfest
September 26
Tee off at North Park Main Street’s putt-putt party this Thursday from 4 to 8 p.m., with 18 holes of mini golf set up across fifteen local businesses. After picking up scorecards and putters at the North Park Farmers’ Market, golfers can venture around the neighborhood one hole at a time. And, in the spirit of Oktoberfest, North Park Putt-Oberfest comes with food and drink specials at participating locations, including Pretzels & Pints, Coin-Op, and Modern Times Beer. Tickets are $29.04 for this event.
3000 North Park Way, North Park
Miramar Air Show
September 27–29
Get a glimpse at some real-life devil dogs in action at the Miramar Air Show. This Friday through Sunday, the Marine Corps Air Station Miramar hosts a show in the sky, complete with old-school warbirds, military and civilian demonstrations, and booming pyrotechnics. Plus, the Innovation and Tech Expo offers a behind-the-scenes look at the Marine Corps’ immersive flight simulators and technological breakthroughs. Entry is free for all. For VIP options, including reserved box seating for the air show, visit here.
9175 Boyington Road, Miramar
SeaWorld Howl-O-Scream
Select nights from September 27 to November 2
When the sun goes down, the fun begins at SeaWorld’s Howl-O Scream, a month-long horror extravaganza with an array of scare zones, haunted houses, and scary stage shows to check out. Other activities include spooky themed cocktail bars, creepy character appearances, and roller coaster rides in the dark… if you dare. Single-night tickets for Howl-O-Scream (beginning at 7 p.m.) start at $41.99 and do not come with daytime admission to the park.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.
Courtesy of North City Farmers Market
San Marcos
San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Meet the Local: Patricia Prado-Olmos
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.
“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
It’s happening, San Diego. The pre–Comic-Con excitement jitters begin to creep in as soon as July hits the calendar. But for those who forgot to set an alarm on registration day, whose batteries died or whose luck ran out in the virtual waiting room, or who simply prefer to soak up the fandom frenzy from the outside, we’ve got the best ways to experience Comic-Con weekend—no badge required.
Ready Party One: The Final Level 2026 SDCC Kickoff Party
Ain’t no party like an after-hours party, and XLE Productions’ Ready Party One is definitely one for comic book fans. Kick-start your convention weekend at Parq Nightclub and enjoy music by fan-favorite ’80s tribute band The Flux Capacitors, along with enough fandom fun, cosplay, retro gaming and pop-culture nostalgia to satisfy your inner geek. At least for the night.
Date & Time: Wednesday, July 22, 8 p.m. Location: Parq Nightclub, 615 Broadway, San Diego, CA 92101 Price: Tickets start at $34
Interactive Zone at Petco Park and Gallagher Square Events
With more than a dozen activities and brand activations, Petco Park’s Interactive Zone is a badgeless fan’s playground, bringing together brands, games, celebrity appearances and immersive experiences all in one place. On Friday, July 24, Funko’s beloved annual party, hosted by Funko founder Mike Becker, returns to Gallagher Square. This year’s “Quest for the Grail” event will take guests on a journey to the sunken city of Atlantis. Expect themed décor, food, drinks, games and special guest appearances.
Date & Time: Thursday, July 23–Sunday, July 26 (times TBD) Location: Lexus Premier Lot across from Petco Park Price: Free; Funko Funday event is ticketed
Cartoon and art lovers can celebrate the work of Chuck Jones, creator of some of animation’s most iconic characters, including Bugs Bunny, Daffy Duck, Road Runner, Wile E. Coyote and Pepé Le Pew, at Seaport Village’s Chuck Jones Gallery. During Comic-Con weekend, the showroom will also host meet-and-greets with talented artists including Disney artist and seascape painter Steve Barton, The Simpsons animator Stephen Reis, and licensed Warner Bros., Hanna-Barbera and Disney fine artist Ben Olson.
Date & Time: Thursday, July 23–Saturday, July 25, 2026 (times TBD) Location: Chuck Jones Gallery, 809 W. Harbor Drive, San Diego, CA Price: Free
PAWmicon Pet Cosplay
Get your pup’s—and your own—cosplay game ready because Helen Woodward Animal Center’s PAWmicon is back. Enjoy a Comic-Con-themed outing with the whole family while raising awareness for orphaned pets in San Diego. Divided into three categories—Flying Solo, Dynamic Duos & Trios & More, and Fantastic Floats—the event is a paw-fect way to jump-start the festivities.
Date & Time: Tuesday, July 21, 2026, 4:30–7 p.m. Location: Presidents Way Lawn at Balboa Park Price: Free
Comic-Con-Themed Bar Crawl
Why leave all the fun, mischief and mayhem to badge holders when you can join more than 300 partygoers and crawl through some of downtown San Diego’s top bars and nightclubs? Whether you’re called to save the universe or have an allegiance to the dark side, the annual Comic-Con Bar Crawl gives attendees exclusive access to more than 20 venues throughout the Gaslamp Quarter, with free welcome shots, exclusive drink discounts and complimentary entry along the way. This event for ages 21 and older is a fun way to celebrate your fandom outside the convention center.
Date & Time: Friday, July 24–Sunday, July 26, 2026, 8 p.m.–2 a.m. Location: Check-in at Toro, 672 Fifth Ave., San Diego, CA 92101, from 8–9 p.m. Price: $13–$30
Her Universe Fashion Show
Geek out over couture at the annual Her Universe Fashion Show at the Manchester Grand Hyatt. Hosted by founder and Star Wars: The Clone Wars actress Ashley Eckstein and presented by Warner Bros. Discovery Global Consumer Products, this year’s show will feature a selection of designers showcasing one-of-a-kind DC-inspired creations as they compete for a $2,000 cash prize.
Note: Wristbands are traditionally distributed the morning of the event on a first-come, first-served basis, but official details have not yet been announced.
Date & Time: Thursday, July 23, 6 p.m. Location: Manchester Grand Hyatt, Seaport Ballroom, 1 Market Place, San Diego, CA 92101 Price: Free
Comic-Con Museum
A destination for all things fandom, Balboa Park’s Comic-Con Museum brings world-premiere and exclusive exhibits and events to the heart of San Diego, giving fans a place to geek out all year long. The museum is currently featuring the U.S. debut of Doctor Who Worlds of Wonder, showcasing 17 of the Doctor’s most iconic costumes, a full-size TARDIS and a collection of original sonic screwdrivers used on-screen. Visitors can also explore Sangre, Sudor y Mito: The Art and Tradition of Mexican Lucha Libre, featuring rare collectibles and authentic masks and costumes worn by legendary luchadores.
Date & Time: Open Thursday through Tuesday (closed Wednesdays), 10 a.m.–5 p.m. Location: 2131 Pan American Plaza, San Diego, CA 92101 Price: $15–$30; free for children younger than 6
Comic-Con Art Show
Browse an extensive collection of original drawings, paintings, jewelry and other whimsical creations from more than 100 professional and amateur artists at the Comic-Con Art Show. Many pieces will be available for purchase through the silent auction or Quick Sale, giving fans the chance to take home a one-of-a-kind Comic-Con souvenir while supporting talented artists.
Dates & Times:
Thursday, July 23: 11 a.m.–8 p.m.
Friday, July 24: 9 a.m.–8 p.m.
Saturday, July 25: 9 a.m.–6 p.m.
Sunday, July 26: 9 a.m.–6 p.m.
Location: Manchester Grand Hyatt, Grand Hall CD, 1 Market Place, San Diego, CA 92101 Price: Free
Looking for a supercute way to fuel your Comic-Con adventures? Swing by the Hello Kitty Café Truck. This traveling pink café on wheels will be parked at Petco Park’s Interactive Zone, serving up tasty treats and exclusive merchandise. From limited-edition tote bags and hats to mugs and T-shirts, it’s the perfect stop to grab a snack and a little extra kawaii cuteness.
Date & Time:
Thursday, July 23–Saturday, July 25: 10 a.m.–4 p.m.
Sunday, July 26: 10 a.m. (closing time TBD)
Location: Petco Park Interactive Zone, 100 Park Blvd., San Diego, CA 92101 Price: Menu items vary
PopUp Bagels, Spider-Man and Donut Bar Activations at Pendry San Diego
Get ready to fuel up and hype up. Whether you’re a plain-bagel purist or an everything-bagel fan, don’t miss your chance to grab breakfast or recharge at PopUp Bagels’ Volkswagen bus parked outside Pendry San Diego. Then satisfy your sweet tooth at Provisional with a rotating selection of character-themed doughnuts from Donut Bar. Both are available throughout the weekend beginning at 7 a.m. until sold out.
On Saturday, July 25, from noon to 3 p.m., head to Nason’s Beer Hall to celebrate Sony Pictures’ upcoming Spider-Man: Brand New Day. Guests can sample Tom Holland’s nonalcoholic beer brand, BERO, served in limited-edition themed cans available exclusively during the event.
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
Before, during, and after the Fourth of July, San Diegans can commemorate America’s 250th anniversary with an abundance of stars, stripes and local celebrations. America The Beautiful: 250 at The Rady Shell and Lamb’s Players Theatre’s revival of American Rhythm will look back at the many songs which define our country. Liberty Station’s Anchored in Freedom celebration and the Independence Day Carnival offer community-centered fun and loads of family-friendly activities. And who can possibly forget the Big Bay Boom, which will resume its reign over San Diego Bay as the state’s biggest fireworks show. Outside of the holiday festivities, this week brings the yearly return of Little Italy’s Summer Sera and the Athenaeum Summer Festival, as well as a slate of championship matches for All Elite Wrestling.
Sip on refreshing beverages and savor a panoramic rooftop view this Friday from 6-8 p.m. during the 21-plus Sunset & Spritz at Margaritaville Hotel San Diego Gaslamp Quarter’s 5 O’Clock Somewhere Bar. There will be a live DJ (until 9 p.m.), appetizers, pool and cabana access, a photo booth, and a cash bar (until 11 p.m.). To accentuate the summer theme, guests are invited to dress in white, pink, and orange attire. Tickets are $29 and come with a welcome aperol spritz.
616 J Street, Gaslamp
The 250 Grand Tasting Menu at Amaya
July 3 & 4
Bring a patriotic palette to the Fairmont Grand Del Mar for The 250 Grand Tasting Menu at Amaya this Friday and Saturday from 5-8:30 p.m. Patrons will be treated to a five-course tasting menu, curated to exhibit a selection of standout regional flavors and culinary concepts that have shaped our country’s distinct food heritage. The meal will also include beverage pairings with each course, such as wine, cocktails, and artisanal drinks. Reservations are $330 per person (with tax and 20% gratuity) on OpenTable.
Don Toliver thrives at being the life of the party (and the “After Party”). His fifth album Octane, released in February, is indicative of his thrill-seeking nature. As with his earlier releases, Octane sees Toliver operating in the space between hip-hop and R&B, with warbling vocals and blaring beats that are best heard at a high volume. This Tuesday at 7:30 p.m., Toliver will play at Pechanga Arena, with rappers SoFaygo, Chase B and SahBabii—who had a guest verse on Octane standout “K9”—as special guests. Tickets start at $156 for this concert.
What makes musicals like Wicked, Cats, Chicago, and Jersey Boys so timeless is the legion of excellent songs that makes fans out of those who’ve never even watched the show. This Friday at 7:30 p.m. during Blockbuster Broadway! at The Rady Shell, conductor Evan Roider, the San Diego Symphony Orchestra, and veteran vocalists Alex Getlin, Jessica Hendy, Scott Coulter, and John Boswell (also on piano) will perform an all-star theater soundtrack. In addition to the shows named above, audiences can expect songs from A Chorus Line, The Phantom of the Opera, Annie,and more. Tickets range from $57 to $129 for this concert.
222 Marina Park Way, Embarcadero
America The Beautiful: 250 at The Rady Shell
July 4
One night after recognizing the brilliance of Broadway, The Rady Shell will ring in the United States’ landmark anniversary with America The Beautiful: 250 this Saturday at 7:30 p.m. Conductor Byron Stripling, joined by a five-performer ensemble and the San Diego Symphony Orchestra, will lead a night of ballads that best resemble the red, white, and blue, including songs sourced from the Great American Songbook. After the show, concertgoers are invited to watch the nearby Big Bay Boom from their seats. Tickets range from $71 to $139 for this concert.
222 Marina Park Way, Embarcadero
Athenaeum Summer Festival at Athenaeum Music & Arts Library
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
Summer has officially kicked off, and San Diego is celebrating the sunny season with a myriad of fun events. From San Diego Pride week and a fairytale performance at Civic Theatre to a Santigold concert and Comic-Con, there are dozens of opportunities to make memories worth adding to your scrapbook. Here are all the best things to do in San Diego this July:
Divine inspirations, operatic ballads, and symphonic pop production elevate Rosalía’s Lux to heavenly levels. Hear angelic vocals ascend—in up to 13 languages—during her performance at Pechanga Arena.
Enjoy a night of feel-good indie rock and sing-along anthems at the Cal Coast Credit Union Open Air Theatre courtesy of Young the Giant and special guest Cold War Kids.
29
Santigold collects genres like gold stars: musical accouterments that brighten her uniquely alternative sound. See her live in concert with dancehall producer Troy Baker Sound at Humphreys Concerts by the Bay.
Two male government workers pursue a secret romance amid the Lavender Scare in the San Diego Opera’s production of “Fellow Travelers” at the Balboa Theatre.
Audrey Hepburn. Marlon Brando. Salvador Dalí. What do these icons have in common? Each was the enigmatic focus of a Cecil Beaton portrait. Step inside Cecil Beaton’s Fashionable World, an alluring showcase of 20th-century style at San Diego Museum of Art.
Courtesy of San Diego Pride
More Fun Things to Do in San Diego This Month
1
The Little Italy Mercato will trade morning rays for golden-hour glow through its free Summer Sera, an expansion of the neighborhood’s farmers market with live music, artisanal finds, and a fetching amount of pet activities.
11–19
San Diego Pride week starts with a Dyke March and ends with the two-day “Pride Shines On” festival. The days in between? Run a 5K, march in the parade, visit the rainbow-lit St. Paul’s Episcopal Cathedral, and more.
19
Dress up for a Mediterranean-themed tea time at the Estancia La Jolla, a laid-back yet refined afternoon planned for the resort’s monthly Tea in the Garden series.
23–26
Nerd culture’s biggest gathering returns to the Convention Center. San Diego Comic-Con welcomes fans of everything from comic book cinema to ultra-rare collectibles for panels, exhibits, sneak peeks, and much more.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
There are two types of San Diegans in July: those who have their Pride Festival tickets, and those who wish they’d bought them sooner. Summer in San Diego already feels like a fever dream of sunshine and saltwater, and with Balboa Park turning it up to a level best described as joyfully unhinged, we wouldn’t have it any other way.
That’s right: San Diego Pride 2026 is bigger, louder, and more necessary than ever. From July 18–19, expect a full, unapologetic, flags-everywhere kind of weekend where the city opens its arms and means it. Here’s everything you need to know about San Diego Pride 2026.
When and where is the 2026 San Diego Pride Festival?
The San Diego Pride Festival takes over Marston Point in Balboa Park (6th Ave. & Laurel St.) on Saturday, July 18 (12 p.m. to 10 p.m.) and Sunday, July 19 (12 p.m. to 9 p.m.).
How much are San Diego Pride Festival tickets?
Buy tickets early because prices go up closer to the weekend. Regular GA is priced at $45 for a single day or $75 for the full weekend. Once Pride Weekend pricing kicks in, that bumps to $48 for one day and $85 for two days. VIP Weekend starts at $269, and if you want a Meet & Greet with Hailie Sahar on July 18 at 2 p.m., tickets are $106.
Seniors 65 years and older can grab a ticket at the box office for $15, and high schoolers and younger get in free, though they still need to stop by the box office for a ticket before entering. Regular pricing is available through July 17, so don’t wait until the last minute.
What to expect at the festival?
The San Diego Pride Festival isn’t just a typical party. Expect Balboa Park at maximum capacity and maximum heart with five stages, hundreds of vendors, and more joy per square foot than anywhere else in the city that weekend.
At the heart of it all is the Stonewall Stage, the main event where legends and newcomers alike make their San Diego Pride debut. The Mundo Latino Stage brings Rock en Español, DJs, drag shows, and multicultural performers to the mix. The Movement Stage offers a full celebration of Black LGBTQIA+ arts, music, and culture through hip hop, urban contemporary, and local DJs, plus a Queer Locals Marketplace full of LGBTQ-owned small businesses selling handmade art, wellness goods, literature, community resources, and more.
For the people who came to actually dance, the Euphoria Stage delivers electronic music and groundbreaking talent. Prism For All is where art, libraries, and history collide, with workshops, performances, and a makerspace hosted by Art of Pride, the San Diego Public Library, and Lambda Archives. And the Youth Zone gives LGBTQIA+ young people their own dedicated area to meet, get creative, play, and find support.
Who is featured on the 2026 San Diego Pride Festival lineup?
The San Diego Pride Festival 2026 runs on the energy of over 2,000 volunteers every year. With more than 30 departments to choose from, whether you’re a people person, a behind-the-scenes organizer, or just someone who wants to do something good in a great outfit, there’s a spot with your name on it. Head to the San Diego Pride website to sign up.
When and where is the San Diego Pride Parade?
San Diego’s Pride Parade calls the parade “the region’s largest single-day civic event,” drawing more than 250,000 attendees annually. This year it takes place on Saturday, July 18 from 10 a.m. to 3 p.m. and starts at University Avenue and Normal Street. Then it travels west on University Avenue, south on Sixth Avenue, and ends near Balboa Park/Quince Drive.
When and where is the San Diego Pride 5K and Walk?
The Pride 5K Run & Walk is one of the highlights of Pride Week, drawing as many as 1,700 runners and walkers from around the world and raising approximately $40,000 for charity partners San Diego Pride and The LGBT Center’s Youth Housing Project. This year it also takes place on July 18, just a bit earlier at 8 a.m., at the corner of Centre and University Ave in Hillcrest.
Of course, buying a ticket is a guaranteed good time, but it’s also funding something real. San Diego Pride is a registered 501(c)(3) nonprofit, and proceeds go toward supporting organizations that host community events, programs, and fundraisers advancing pride, equality, and respect for LGBTQ+ communities locally, nationally, and globally.
That includes virtual youth programming like Pride’s Youth Leadership Academy, which reaches more than 4,000 LGBTQ children and young adults, as well as coalitions like the QAPIMEDA Coalition, Black LGBTQ Coalition, and Latinx Coalition, and more than 30 LGBTQ programs and events throughout the year.
What items are prohibited at the San Diego Pride Festival?
The prohibited items list is lengthy (no balloons, no selfie sticks, no bubble-making devices, trust us they’ll make up for it elsewhere), but the big ones to keep in mind: clear bags only (max 12″x6″x12″), no outside food, no alcoholic beverages, no glass, no large umbrellas, and no knives or weapons of any kind. Leave the drone at home too. For the full list, head to sdpride.org/entry-policies.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego
The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!
Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.
Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.
The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:
Outstanding Development Emerging Leader – Taylor Thompson Self-Nominated
Outstanding Development Professional – Sharyn Goodson Nominated by: AJ Steinberg & Jeanne Schmelzer
Outstanding Organization for IDEA – Accessity Self-Nominated
Outstanding Philanthropic Institution – Life Science Cares San Diego Nominated by: Blair Search Partners
Outstanding Philanthropist – Dan & Phyllis Epstein Nominated by: CSU San Marcos & KPBS
Outstanding Student Volunteer – Camden Hall Nominated by: Curebound
National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!
Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.
