The team behind Madison on Park and Madi will have a busy 2025. Jeffrey Fink (who also owns M-Theory Music and the now-closed Fluxx nightclub) and Matt Sieve (Isabel’s Cantina) took over the space at 1728 Madison Avenue two years ago, hoping to open a pizza concept just around the corner from Madison on Park in 2023. Now, at last, and to what I’m sure is their great relief, they have a target date for said pizza shop. Sonny’s will open in University Heights in February or March of next year.
“Sonny’s pays homage to the iconic NY-style pizzerias of the ’80s, housed in a well-used 100-year-old former auto shop,” explains Fink. “The space retains its authentic roughness, enhanced with additions of a custom pizza oven imported from Italy and mezzanine inspired by all our grandmas’ houses.”
The 3,500-square-foot indoor space will also include an additional 500-square-foot outdoor patio, designed by Anna and David Sindelar, who designed Madi and Madison on Park. Featuring a repurposed copper bar, decorated with vintage TVs and a backyard dining area, Fink says it will feel less like a traditional Italian restaurant and more like a time capsule of 1980s Brooklyn culture, with a curated menu that will include appetizers, salads, entrees, pizzas, rotating soft-serve specials, and an outside grill. Danny Kuehner will spearhead the cocktail program, featuring plenty of amaro and what Fink calls “young, funky, hip” wines.
But that’s not all the pair has planned. In May, they’ll also open a second Madi location in Pacific Beach. The new Madi will feature the same menu as the original location in Normal Heights centered around brunch, lunch, and cocktails. And because good things come in threes, Sieve and Fink are also working on a diner concept in Hillcrest. Sieve is a third-generation restaurateur, whose family owns and operates a 100-year-old breakfast restaurant in Minnesota. He’s no stranger to working the grill, so he’s taking the lead on this new concept—best of luck to the partners on what is sure to be a hectic few months.
San Diego Restaurant News & Food Events
A Bonanza of Holiday Activities at Park Hyatt Aviara
Carlsbad’s Park Hyatt Aviara has a slew of holiday events coming up, starting with their Holiday Market on Sunday, December 8. From 2 p.m. to 7 p.m., you can shop local, sip, and meet Santa. The big guy will be back quite a few more times—December 11 through 24—from 3 p.m. to 6 p.m. for Cabana Christmas Village, where guests can meander through poolside cabanas that will each offer a unique experience, from food and drink to ornament making, hot cocoa, and more.
There are also Christmas Eve and Day feasts at Ponto Lago and Christmas Day brunch at Ember & Rye, and if you’ve reached the maximum amount of information to absorb at one time, you can just check out the full list of events at your leisure right here.
Beth’s Bites
- Del Cerro Pizza & Beer will open at 6358 Del Cerro Blvd. on Monday, December 2. Brought to you by the same people behind KnB Bistro, it will offer pizza beer… and I’m not sure what else, but what more could you need?
- Border X Brewing recently launched a GoFundMe for their Barrio Logan location, citing a landlord dispute and ongoing pandemic recovery issues. Border X originally opened on Logan Avenue in 2014 but was forced to close its location in Bell in 2023 for financial reasons and a dispute with Beer Thug Brewing, another Latino-owned brewery operating in the same location. Barrio Logan has faced more than its fair share of hardships lately—Las Cuatro Milpas rumors, Salud closing—but fresh projects like Pizza Kaiju and Alchemy give me hope for the vibrant food and drink culture the neighborhood is known for.
- XOXO by Breakfast & Bubbles, née XOXO Retro Neighborhood Diner, we hardly knew ye. The short-lived spot on Park Blvd. is closed, but the same owners are gearing up for a new concept called Origen. That’s all the info I have (for now), but I’ll keep poking around.
- Alma, the boutique hotel downtown, is offering a Thanksgiving feast to take home for $250 (feeds 4-6 people). Turkey? Check. Rolls and stuffing? Check. It’s all the faves without any of the fuss, so check out the full menu here and email [email protected] by 5 p.m., Pacific Time, on Friday, November 22, to reserve your meal.
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
