San Diego Magazine Advertising Specs Sheet

Print Ads

Newsletters

Dedicated Newsletter Blast

• Creative: 600 to 650 pixels wide and any height under 1200 pixels. JPG preferred.
• Subject Line: 8-10 words
• Alt Text: 5-7 words. (This appears under the subject line in your inbox)
• URL

Newsletter Sponsored Content

• Title
• Advertorial Copy (30 words max)
• Square Image (140 x 140; we will resize if needed)
• URL

Newsletter Island Ad

• Creative: 300×250. JPG preferred
• URL

Run of Site Banner Ads

• Sizes: 300×600, 300×250, 320×50, 728×90, 970×90, 970×250.
  • JPG preferred. Third party tags accepted.
• URL

Lightbox

• Creative: 550×550 and 300×300 (mobile size)
• URL

---

Digital, Web

Sponsored Article

• Headline and subhead:
  • Headline case for Title and sentence case for Subhead
  • Headline should be 50-60 characters max
• Advertorial copy: (600 words max)
• Referring embedded no-follow links
• Images:
  • 1 to 6 high-resolution photos, preferably with no text or logos
  • Main image should be horizontal and at least 1,500 pixels wide
• Optional: Video Inclusion (under 5 minutes). MP4, FLV or YouTube or Vimeo link. Must not contain 3rd party ads. May be hosted from SDM YouTube channel upon request

Example: 5 Ways to Support Our Local San Diego Restaurants

Adhesion Expandable Banner Ads

• 1280 x 140: Include call-to-action (CTA) for users to click the ad open
• 1280 x 400: Include CTA
• Video: Under 30 seconds with YouTube or Vimeo link provided. Must not contain 3rd party ads. May be hosted from SDM‘s YouTube channel upon request

Example: CLICK HERE

---

SOCIAL

View this post on Instagram

A post shared by San Diego Magazine (@sandiegomag)

Instagram Stories – Advertorial Multi-Slide

• High-res image options (5+ preferred)
• Key messaging points for our team to write copy
• Click-through link
• Account(s) to tag

Instagram Stories – Advertorial Single Slide

• High-res image options (3+ preferred)
• Key messaging points for our team to write copy
• Click-through link
• Account(s) to tag

Instagram Story Specs (If client is providing finished files)

• Size: 1080×1920
• Click-through link
• Account(s) to tag

Instagram Giveaway – Advertorial

• High-res image options (5+ preferred), to be cropped to 1080×1350
• Key messaging points for our team to write copy
• Prize details: amount/value, stipulations, blackout dates, etc.
• Click-through link
• Account(s) to tag

Instagram In-Feed Post

• High-res image options (5+ preferred, ideally vertically oriented)
• Key messaging points for our team to write copy
• Click-through link
• Account(s) to tag

Facebook Boosted Post

• High-res image options (3+ preferred, ideally horizontally oriented)
• Key messaging points for our team to write copy
• Click-through link
• Account(s) to tag