San Diego Magazine Advertising Specs Sheet

The founders of 11 small businesses competed in Union Bank’s fourth startup pitch competition on May 27, and three were awarded a total of more than $15,000 in funding. All the entrepreneurs are recent graduates of a business accelerator program hosted by Connect All @ the Jacobs Center, which is dedicated to minority-owned companies. Contestants completed a four-month training program, and then had just five minutes to pitch their ideas in a video presentation to a panel of judges. (Full disclosure: I participated as a judge in this year’s program.)

The first-place winner was First Gen Scholars, a startup founded by Jonathan Burgos. First Gen Scholars’ mission is to help high school students who are the first person in their family to attend college—they not only assist with the college application process, but provide mentorship until the students graduate. Burgos won the $7,500 prize, and he also won this year’s Audience Choice award, which was decided by public vote through the Jacobs Center’s YouTube channel. 

“Jonathan Burgosdid an outstanding job showcasing the importance of First Gen Scholars and highlighting the market opportunity and the long-term vision for the company,” said Bruno Rodriguez, Union Bank branch manager for the El Cajon Valley location and a judge on the panel. “Union Bank is proud to support the future of business in San Diego through this competition.”

The second-place winner was Charbon Plus, founded by Lucien Eloundou, which produces skincare products for Black and brown skin. The unique ingredients for the charcoal mask are sourced from Cameroon. Eloundou won a prize of $5,000 to expand the line.

Taking third place this year was Hexagon Laser, a design and manufacturing company founded by Oscar Corral that specializes in artwork using laser engraving on wood. The company has created coasters and tap handles for local craft breweries such as Novo Brazil, and it also has a line of wall art and home decor. Corral won a prize of $2,500. 

Other companies that participated in this year’s pitch competition included Hola Swim, Girlie Garage, and Tabby Manor.

Connect All is a partnership between the city of San Diego, the Jacobs Center for Neighborhood Innovation, and Connect with San Diego Venture Group.

Jonathan Burgos, Oscar Corral, and Lucien Eloundou won the fourth Union Bank Start-Up Pitching Competition. 

Below you will find specifications for the many advertising opportunities that sandiegomagazine.com offers.

Navigate: General Requirements | Standard Online Ad Units | Sponsored Content | Sponsored Content – Enewsletters | Newsletters | Rich Media | clickTAG Instructions | IAB Guidelines | Instagram

GENERAL REQUIREMENTS

• Accepted file formats: GIF, JPEG, SWF (Rich Media) & Third Party Served ads.
• Ads in Sandiegomagazine.com e-mail newsletters cannot use Flash or rich media.
• All ads with a white or light background must include a 1×1 pixel border.
• San Diego Magazine uses Double Click for Publishers as our ad network. Rich Media and Flash Ads (SWF) require the use of “clickTAG” in place of URLs. For guidelines on how to add this, click here

STANDARD ONLINE AD UNITS (aka Banners)

SPONSORED CONTENT on Website

• Advertorial Max word count: 600
• Referring embedded links: unlimited
• Photo Format: JPG or PNG
• File Size: For advertorial, please submit hi-res JPGs, for logos, .eps preferred
• Photo Quantity: 1 minimum 6 max
• Main Photo Size: 785×523 pixels
• **San Diego Magazine will resize any images to fit upon request.
• Video Format: MP4, FLV or YouTube or Vimeo link. Video must not contain 3rd party advertisements. Video may also be hosted from San Diego Magazine YouTube channel upon request
• Max length 5 minutes
• All content is subject to review and approval

SPONSORED CONTENT in E-Newsletters

• Advertorial Max word count: 30
• Referring embedded links: 2
• Photo Format: JPG or PNG Max size 200×200 pixels
• Thumbnail and Logo Size**: Please submit hi-res JPGs for images and logos, (for logos .eps preferred)
• **San Diego Magazine will resize any images to fit upon request.
• All content is subject to review and approval

Carousel Placement

Module Placement

Sponsored Advertorial

Sponsored Content – Enewsletter

NEWSLETTER SPONSORSHIPS, ADS, & DEDICATED BLASTS

RICH MEDIA AD SPECIFICATIONS

Sizes, Submitted Creative and Third-Party

• All Standard online sizes apply.
• Third-party Javascript or iFrame tags are welcomed, must be Google Ad Manager compliant.
• SWF/Rich Media ads must be supplied with a static back-up (JPG or GIF).

ClickTAG Instructions for Flash

• All Flash (SWF) Files must use clickTAG, AND NO EMBEDDED URLS.

The clickTAG action script is designed for use with ActionScript 2.0. Please ensure that your Flash file is set to ActionScript 2.0, a static .JPG image of the Flash Ad must also accompany the .SWF file, the .FLA file must be Flash CS3 compatible or higher. Whereever your click Actions are embedded in the file, you’ll need to add the following script:

INSTAGRAM

• Vertical photos for “Stories” 1080px by 1350px
• Photos for “Timeline” 1080px by 1080px
• include all relevant hashtags and handles

Expandables (push-down)

• 970×90 collapsed – 970×90 expanded 970×415 – JPEG, static image.
• Video max length 30 seconds
• Video file either MP4 or YouTube link.
• Collapsed image must have an “expand” call to action/button
• Expanded image must have “X” or a “close” call to action in the top right corner.

Internet Advertising Board (IAB) Guidelines

The following specs apply to expandable rich media ads. Please consult your account executive for expansion direction as well as the full IAB Guidelines for more information before production.

For full IAB Guidelines, click here to download the Excel Spreadsheet or visit IAB Online.

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This year’s Startup Week is jam-packed with events, spread out over 5 days and 10 different tracks. We have rounded up the best talks, panels, and parties for beer lovers, designers, tech geeks, and aspiring entrepreneurs.

For Beer Lovers

The Tech Behind the Beer

June 13, 4:30 p.m., 101 West Broadway Ste 800

Can you run a successful craft brewery in 2016 without solid tech integration? Find out what technology can do for San Diego beer at this Monday afternoon session.

Perfect Your Palate

June 16, 4:45 p.m., 550 West B Street 4th Floor

Are you new to beer, or just want to refine your taste? TapHunter’s panel of brew experts are here to help! This session is guaranteed to have you thirsting for a cold pint afterwards.

#CraftBeer: Building a Fan Base Through Social Media

June 15, 3:30 p.m., 101 West Broadway Ste 800

Many successful San Diego breweries are already utilizing social media to create brand buzz and drive sales. Here they’ll be sharing all their secrets.

For Designers

Love It or Kill It: A proven 4-step process to know if you’re creating a monster or building an empire

June 13, 9:30 a.m., 101 West Broadway Ste 800

There’s a fine line between genius and madness. This interactive session will help you identify that line.

From Idea to App with User-Centered Design Techniques

June 13, 1:30 p.m., 1 Columbia Place CR 300

There’s not an app for it yet? Learn how to turn your idea into a functioning app with Zipdev Co-Founder Mike Lenny.

Design Forward: A Designer<>Entrepreneur Mixer

June 16, 5:00 p.m., Broadway Pier Pavilion

Put on your networking pants and connect with some of San Diego’s most brilliant design and entrepreneur minds.

For Tech Geeks

TJ: Tequila, Tacos and Tech

June 13, 10:45 a.m., 707 Broadway Conference Room B1

Indulge in the three Ts during this panel focused on entrepreneurial opportunities across the border.

3D Printing: What´s all the Fuss about

June 13, 3:15 p.m., SD Library Innovation Center

It’s the future! Learn what 3D printing is really about, in terms you don’t need a PhD to understand.

Multi-Use Technology Symposium

June 15, 7:30 a.m.-5:00 p.m., San Diego Central Library

This all-day event is focused on defense and cyber security, and includes a panel titled “Be the Next Tony Stark.”

For Aspiring Entrepreneurs

Hello, (Startup) World!

June 13, 9:30 a.m., 1 Columbia Place 24th Floor Room B

Come out sounding like a seasoned player in the startup game after this fun talk with Derric Hayne, CEO of SplashOPM.

Getting Started Guide – The Idea

June 13, 10:45 a.m., 1 Columbia Place 24th Floor Room B

Ideas are crucial for anyone looking to get into entrepreneurship, but not all ideas are good ideas. The Lean Brand author Jeremiah Gardner can help you identify the bad ones early.

Shit Startup Founders Don’t Talk About

June 15, 4:45 p.m., EvoNexus

If the title wasn’t enough to get you intrigued, this session will include honest conversation on “the good, bad and ugly” with some top San Diego startup founders.

San Diego Startup Week is June 13-17. View the full schedule of events here.

The Best Events at San Diego Startup Week 2016

San Diego Startup Week is June 13-17

The first effort to sequence our genome, the Human Genome Project, took 13 years—an amazing feat, though not immediately relevant for patients. But now researchers from San Diego and Kansas City have made that leap, achieving genetic diagnoses in 26 hours—a new Guinness World Record.

This is a big deal. Many children born with genetic conditions wait years for answers. Infants with acute conditions can die before being diagnosed. Sequencing a sick kid’s genome—finding the genetic variants hidden in DNA’s four billion bases and quickly determining the significance of those variants—could provide crucial diagnostic information and drive life-saving treatments.

On April 25, National DNA Day, Stephen Kingsmore, president and CEO of the Rady Children’s Institute for Genomic Medicine, along with collaborators from Children’s Mercy Hospital in Kansas City and San Diego-based Illumina and Edico Genome, celebrated their world record at Rady Children’s Hospital. But the achievement means far more than international bragging rights.

“Diagnosing acutely ill babies is a race against the clock, which is why it’s so essential for physicians to have access to technology that will provide answers faster and help set the course of treatment,” said Kingsmore a few days before the ceremony.

The project, which was conducted by Kingsmore at Children’s Mercy, bested the team’s previous record of 50 hours. To shave off those crucial hours, the group used an Illumina sequencing machine optimized to move faster (kind of like putting a Tesla in insane mode). From there, the gene reads were put through Edico’s DRAGEN platform, which is designed to analyze genomic data.

The whole process took 26 hours from blood sample to initial diagnosis, results that could have a big impact on sick infants. In the original study, 65 percent of the diagnoses improved care.

But this was only one study on a handful of kids. The next step for Kingsmore and colleagues is to scale up the process so that every hospital NICU can take advantage of fast sequencing.

“I look forward to collaborating with both parties (Illumina and Edico) to implement this approach at Rady Children’s Institute for Genomic Medicine and ultimately neonatal and pediatric intensive care units across the country,” said Kingsmore.

The World Record That Could Save Lives

Stephen Kingsmore is the president and CEO of the Rady Children’s Institute for Genomic Medicine

Follow the Money

A new report in The Atlantic CityLab by well-known urban studies guru Richard Florida puts San Diego at 7th on the list of Metro areas with the largest venture capital investment, ahead of Seattle. Topping the list are the obvious places such as San Francisco, San Jose, New York, and Boston. For San Diego, a town that is always lamenting the lack of venture funding, this may help dispel that thinking.

Move Over ComicCon, There Is a New “Game” in Town

Amazon-owned Twitch has just announced it is moving its annual gaming convention, TwitchCon, from the Marscone Center in San Francisco to more spacious digs at the San Diego Convention Center.

Twitch is the world’s leading social video platform and community for gamers. It boasts 100 million community members and 1.7+ million broadcasters per month, catering to the entire video game industry.

Last year’s convention—the inaugural event—brought 20,000 people to San Francisco. With an added day and the positive buzz surrounding the event and the move, they are expecting to top that number this year.

The event takes place September 30-October 2 and you can find the details here. Game on.

Hear Why One Startup CEO Moved His Business From SF to SD

Andrew Gazdecki, CEO and founder of Bizness Apps, penned this piece for TechCrunch about why he moved his San Francisco based mobile app builder business to San Diego. He makes a pretty good case. (Read a Q&A with Gazdecki here.)

Downtown, Things Will Be Great When You’re Downtown…

A new data-mining project out of the University of Trento in Italy might help shed some light on how to ensure a vibrant city. In her 1961 book, The Death and Life of Great American Cities, urban sociologist Jane Jacobs identifies four conditions that are essential for a vibrant city. Overall she argues a physically diverse city will flourish. Specifically, she says cities need the following four characteristics. First, the city must serve more than two functions so it attracts people with different purposes at different times of the day. Second, she recommends small city blocks that give people a chance to interact with each other. Third, the buildings must also be diverse with old and new to attract diverse economic groups. Last, it’s all density—of people and buildings. Until now there has been no cost effective way to test these ideas.

The new research has used technology to create a faster, easier way to analyze a city. By using OpenStreetMap, census data, land use data, and Foursquare data, researchers were able to prove that Jacobs actually knew what she was talking about. For downtowns striving to stay vibrant centers, like San Diego, this new research could help identify areas for improvement. I would love to see some of our local open data minds (I’m looking at you, Ben Katz) take this on.

Pivots and Opportunities

• Reflexion Health, a digital health solution for physical therapy, has a new CEO. Replacing Spencer Hutchins who left in December is Dr. Joe Smith. Smith is moving to the streets of downtown from the Mesa, where he has been leading the health cost savings charge as the chief medical and science officer at West Health for the last several years. He recently stepped in as interim CEO at Reflexion and now has made it official. (Disclosure: this is my client.)

• Tech Coast Angels is recruiting analysts for their Spring Volunteer Analyst Training Program. Applications are due Thursday, April 14.

Be There or Be…

• 1 Million Cups: Pet Wireless
  Wednesday, April 6, 9 a.m.
  The VineSD, 101 West Broadway

• Startup San Diego hosts Startup Night at the Gulls Game
  Every company attending receives a scoreboard message, a free t-shirt and $2 beers
  Wednesday, April 6, 6 p.m.
  Valley View Casino Center

• Startup Grind San Diego hosts Steven Cox, Founder and CEO of Take Lessons
  Thursday, April 14, 6 p.m.-9 p.m.
  101 West Broadway

Things Will Be Great When You’re Downtown

Amazon-owned Twitch is moving its annual gaming convention, TwitchCon, to the San Diego Convention Center | Photo by f11photo / Shutterstock.com