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By day, Hwang is a software engineer. But in his spare time, you'll find him trekking across Mission Trails, leading hikes, and keeping an eye out for wildlife (including tarantula hawks).
At more than 8,000 acres and 2 million annual visitors, Mission Trails Regional Park is one of the largest urban parks in the US. It spans five peaks (one of which, Cowles Mountain, is the highest point in the city of San Diego), 65 miles of trails, Lake Murray and Kumeyaay Lake, a campground, the San Diego River, and Old Mission Dam, a national historic landmark.
The nonprofit Mission Trails Regional Park Foundation supports the city Parks & Rec trail guides, who lead walks on Wednesdays, Saturdays, and Sundays from the Visitor Center.
Here, we catch up with trail guide Phil Hwang. By day, he’s a software engineer; in his spare time, he’s leading visitors through Mission Trails Regional Park’s rugged terrain, sharing the region’s rich history, and keeping an eye out for wildlife (including tarantula hawks, which are just as scary as their name suggests).
Phil Hwang: The park’s 5-Peak Challenge was one of the first hikes I completed moving to San Diego over a decade ago. I learned about the trail guide program while looking up other hiking things to do, I emailed them about taking the class, and after successfully completing the course, I’m now a trail guide!

The annual training is pretty extensive and involved. There’s a weekly course lecture and a weekly field lab. There are tons of awesome guests: San Diego rangers, geologists, botanists, members of the scientific community. The program covers way more than the simplified “walk a trail,” as we are trained to be aware of all aspects of life sciences, native uses, modern history, and the park itself. I especially love stories and lore and legends, and there’s plenty of those, too! The park is alive and changing with us, so we’re always learning.
The history. There’s deeply rooted history with the Kumeyaay, with the military, and with the surrounding neighborhoods. What I find fascinating is how the park evolves throughout all time. Who knows how it will look in the future?
At Mission Trails I love seeing the graceful northern harrier. At Lake Murray I always make it a point to see the osprey. For the pure horror story of it all, I love the tarantula hawk and the nightmarish hell the prey goes through: paralyzed, buried alive, eaten from the inside out for weeks on end until the wasp larva pupates and bursts out an adult. What a growth spurt!
As trail guides, we lead tracking walks, bird walks, and all sorts of school and scouting field trips. There’s also trail maintenance, habitat restoration and beautification, and volunteering at the visitor center front desk. Groups are encouraged to work with us to organize a half day of volunteer service for their company or community.

Enjoy it! Make a donation to support the park through the MTRP Foundation, shop the park’s gift shop, book an event at the visitor center, and more! It’s fun to see Mission Trails hats and 5-Peak Challenge shirts outside the park. I’m always amazed at how many people tell me they grew up in San Diego or lived here for 50 years and never knew this place existed. Spread the word and bring others!
Plan your visit to Mission Trails here.
Publisher Troy Johnson on the pleasures of getting lost in San Diego
There is always a way to get lost. We manage to do it in a crowded room. Whenever we find ourselves staring, zombie-style, at nothing in particular—I’m pretty sure that’s just us detaching from the din, finding an alcove of solitude, a floaty little space for our awareness.
Spacing out is a centering instinct. Think of how good it feels to “freeze” like that. How, when someone tries to “snap you out of it,” you feel offended, done rude, as if they stole from you. Because that was us briefly and contently lost. This issue is about living an active life outdoors in San Diego. A life of hiking, biking, walking, running, yes. But also of wandering, exploring, and losting.
People are like water. We come to a place like San Diego and flow freely through it to start. But over time, we repeat ourselves, form rivulets and tracks. We could find new ways, but unless we make a conscious decision to do so, we’ll hit the end of the day and realize we poured ourselves down the same river of experience.
This year, we leaned on good friend and successful active-life podcaster Shelby Stanger (search out her Wild Ideas Worth Living podcast) to help us get lost. She pointed us to inspiring adventurers living in our midst. These bikers and runners and will-pushers share their favorite trails and back countries and moonlike nooks around San Diego County. We asked two extremely talented local photographers—Todd Glaser and Jussi Oksanen—to capture them in their losting element. Then we had them turn their cameras on each other to show their favorite outer realms.
I can’t stop staring at the photo of Iman Wilkerson (pictured above). You can feel how alive she is, how she seems to leave a vapor trail of grace behind her, how her shadow probably struggles to keep up. There’s also an epic photo of a person on a fancy bike doing a wheelie on the edge of a ravine. It looks ill-advised and dangerous and life-affirming. The ragged skyscraper of dirt he’s riding on looks like Sedona, or that alien planet where the wee robe creatures stole C-3PO.
It’s San Diego.
I’m sure some of you have ridden these trails, run these ravines, scaled those cliffs. But so many of us haven’t. I haven’t. And the whole point of what we do at San Diego Magazine—of documenting inspiring people in artful ways—is to show you invigorating ways to live a life here.
The cover photo of Todd and his girlfriend, Jenna, barefooting the cliffs of Black’s Beach with their surfboards, unleashes the memories. I can still remember, age 14, when a friend’s older brother took us surfing at Black’s. I remember parking at the glider port, where people threw themselves off the cliff at random intervals as we put on our wetsuits. I remember looking at the dizzying cliff we were about to descend and thinking in expletives. We had to traverse this thin section of the trail at the top. On each side, sheer doom—or at least reasonable peril. It was a windy day, which makes your surfboard act like a sail and throw you off balance. I remember the adrenaline starting in my gut and then through all of me. I remember making it down to the bottom. I remember being surprised by the naked members of our elder community on the beach below. I remember surfing for hours, and feeling I’d discovered a remote world in the middle of the city.
I felt perfectly lost.
Trails – Iman Wilkerson
Jussi Oksanen
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
From tacos to tailors and trainers to travel, these are the businesses, people, and places that earned San Diego readers' votes
San Diego Aesthetics and Med Spa
Elicia Soltesz, Elicia Marie Beauty
Ashley Fierro, Ashley Fierro Makeup
Michelle Langston, MSN, APRN, FNP-BC, HNB-BC, Starlite Aesthetics
Alysa Espiritu, Afterglo Beauty Lounge
Ronnie Page, Gold Comb Barbershop North Park

Ryleigh Hunter, Headbang Salon
Ann Teresa Degischer, Maen the Salon
Lindsay Axelrod, Pixiedot Salon
Lauren Skinker, Lucky Cat Tattoo

Father Joe’s Villages Turkey Trot
The Camp Transformation Center, West Chula Vista
Singing Hills Golf Club at Sycuan

Camila Casanueva, The Yard Gym

Austin Harrington, Captain’s Quarters
Bivouac Ciderworks, Savoy Dry Apple Cider

Missi Burns, Et Voila

Prospera Internal Medicine and Aesthetics
Serving Seniors provides meals and coordinated services to more than 13,000 older adults each year, aided by a dedicated volunteer network
Seniors today face challenges that were unimaginable to previous generations, and some turn to nonprofit organizations to bridge the gap. Serving Seniors helps low-income older adults with housing assistance, social services, and more. The nonprofit provides 1.5 million meals and coordinated services to 13,265 older adults each year, the majority living on less than $1,125 per month.
Dedicated volunteers, like Fred Davis, help make this important work possible. Since roughly 2008, Davis has spent six days a week at the Serving Seniors Gary and Mary West Senior Wellness Center serves as a liaison to help clients access much-needed resources. Here, he shares what keeps him coming back day after day.

I have a community outreach ministry and my grandson and I were on the streets downtown handing out sack lunches, water, hygiene products, clothes and shoes, and things like that and I noticed that most of the people I met appeared to be seniors. So the next logical step for me was to find a senior group that I could work with. I heard about Serving Seniors, and I made a few phone calls. No one really responded to me, so I showed up. They opened the door for me and now they can’t get rid of me. I found a home. I’ve met some really good people over the years. And as it turned out, I’ve been here longer than most of them. I’ve been here at the West Center ever since the doors opened. And matter of fact, I was the one who gave Gary and Mary West an award for their generous donation that made it possible to open up this center.
I’m in ministry, but I don’t want that to be the highlight of what I do. It’s not just a passion for serving people, it’s a calling. I like the idea of giving and serving people and trying to meet their needs. So I counsel, I oversee the serving of the lunches, and I work with the head of the volunteer group. I’m involved in different activities. Matter of fact, this coming Saturday, I’m going to take a group of seniors out sailing. I also helped start the Civic Engagement Group. It was a group of us, and there are about three members that are left from when we originally started it. Now Serving Seniors is taking it over, and my role is to work with them. I also took it a little bit further and ended up joining Aging and Independent Services and sat on that advisory board for a number of years. That led to me being elected to the California Senior Legislature. So I’ve been advocating for seniors for a very long time. They’re a vulnerable group. They worked hard and don’t always get the respect that they deserve.

The people—this is my target group right here. I don’t have to walk the streets like my grandson and I did anymore; they’re right here. I’m here every day at the West Center but Sunday.
The biggest challenge is not being able to help someone who really needs the help. But we try to find a way. I reach out to different organizations, faith-based organizations or other nonprofits, sometimes with success and a lot of times without success. There are quite a few people that are in need who are hardworking people, dedicated people who still want to provide for themselves and their family, and they’re just caught in that void.

I was handing out clothes; I usually have a sock drive and I gave a homeless person a pair of socks. As they peeled their filthy socks off their feet, this person cried. You don’t know how important these little things are that we take for granted. It was really touching.
A lot of people use the term giving back, but I just say giving. When you say ‘giving back,’ that means you’re trying to repay something and you’re taking credit. But giving is a passion. It’s something that you do from your heart, not out of obligation.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

What began as a small youth organization now reaches more than 45,000 San Diegans annually through community programs
For more than five decades, SAY San Diego (Social Advocates for Youth) has been helping local kids, families, and seniors navigate challenges they can’t face alone. The nonprofit serves as a beacon for local residents by offering more than 30 programs that range from youth mentorship and crisis support to increasing access to stable housing and mental health services to substance-use prevention and workforce development.
“For 55 years, SAY’s story has been shaped by listening to the community and being willing to grow with it,” says Louie Nguyen, SAY San Diego’s president and CEO. “Our mission is to partner with youth, adults, families, and communities so they can reach their full potential. That keeps us focused on the whole person, not just one immediate need. As San Diego evolves, we listen, work alongside trusted community partners, and adjust our services so they remain accessible, relevant, and rooted in opportunity, equity, and well-being.”
SAY San Diego started as a grassroots nonprofit with one paid employee and a budget of $1,500. The organization has since evolved from humble beginnings as a youth-focused agency into a comprehensive and far-reaching social services organization.
Several milestones mark SAY San Diego’s success, including partnering with local schools and neighborhoods to expand its child and youth development programs, family resource centers, and school-based mental health services; the creation of the San Diego Military Family Collaborative, one of the largest of its kind in the nation; and the opening of its licensed early childhood center that introduced an employer-supported childcare model.

What underscores SAY San Diego’s programs and opens the doors for lasting change is a willingness to listen and grow in response to emerging needs, says Nguyen.
“Lasting change comes from consistent support, strong relationships, and services that work together,” says Nguyen. “Our school-based programs have an especially broad reach, serving more than 6,500 young people across 57 school sites each day in places families already know and trust. Our mental health programs also stand out, with 72 percent of participants reporting improved emotional well-being. But the real strength of SAY is that a family can connect with early childhood care, parenting support, youth development, mental health services, or community resources as their needs change over time.”

Much of SAY San Diego’s impact is possible thanks to partnerships with individuals and organizations across the county. Nguyen hopes to further expand that community investment through initiatives like its Play 4 SAY fundraiser, which brings together corporate partners, foundations, and other supporters. However, challenges remain in “meeting rising demand while public funding, workforce capacity, and the broader nonprofit environment remain uncertain,” he says.
As economic instability, rising housing and childcare costs, and access to mental health services continue to affect San Diegans, SAY San Diego’s role is more important than ever. The organization hopes to build on the foundation it has built over the past 55 years and continue to help kids, families, and communities thrive.
“Today, we reach more than 45,000 San Diegans each year, but our goal is not simply to grow larger, it is to create a deeper, more lasting impact,” says Nguyen. “Our next chapter is about strengthening what works, expanding access to mental health and family support, investing in our people, and bringing partners together to build a stronger San Diego.”
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
The beloved annual festival raised a record-breaking $60,000 for Feeding San Diego
More than 6,000 ice cream lovers devoured tasty treats at this year’s Scoop Ice Cream Festival for a great cause. The event on June 28 launched an ongoing partnership with Feeding San Diego and raised $60,000, or enough to provide 120,000 meals to San Diegans facing hunger.
See photos from the night below.





















Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.
From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.
While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.
The Growing Importance of Biotechnology
In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.
Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.
This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.
The Hidden Infrastructure Behind Discovery
Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.
Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.
When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.
Why Discovery Depends on More Than Researchers Alone
As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.
Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.
As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.
Why Science Is Reaching Wider Audiences
One of the most notable developments in recent years has been the growing public fascination with science and human biology.
Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.
The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.
One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.
As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.
As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.