Traffic between Los Angeles and San Diego doesn’t usually inspire a spontaneous drive. But when SHAVONE. (born Shavone Charles)—local entrepreneur, author, and musician—got a call from San Diego FC about a potential partnership, she got in her car, pointed it south, and started driving.
“I dropped everything,” Charles says, laughing.
When I reach her over Zoom, she’s wearing a plain black T-shirt, a black-and-white bandana tied over her head, and her long straight hair spills over her shoulders. Her smile is bright and easy, and even from my computer screen, I get the impression she’s someone who can bend time to her will.
Part whiteboard session, part creative experiment, that initial meeting with the club was the starting line for a project that grew into a song, a music video, and ultimately a demonstration of what can happen when local artists are given room to lead.
The result is “SDFSHE,” a women-centered song created as a soundtrack for the football club that reverberates far beyond the room of its inception.
Part of the Playmakers Music Collective—an offshoot of SDFC’s Playmakers Artist Initiative—the program is designed to bring local creatives into orbit with San Diego’s new MLS expansion team. Inside the meeting room, that context felt secondary. SDFC and the Playmakers were the engine, but Charles was the vehicle.
Charles and team didn’t have an instruction manual, let alone an obvious outcome. They coalesced around a pin-prick of an idea to create something that featured local talent, centered women, sounded international, felt regional, and connected San Diegans to one another.
If you’ve been to a soccer match, you get it. The drums. The chants. The music. A night at Snapdragon with SDFC is a thrilling sound-and-vision bath that, match by match, seems to be healing the collective wound left by the Spanos family when they took the Chargers north. Like jilted lovers finally able to move on, here we are, nearly a decade later, ready to rally around a team that’s rallying around and investing in us.
“We were kind of building the airplane as we were flying it,” says Tony Martinez, founder of Barrio Junto, a community-based lifestyle brand and creative design studio. Martinez was an integral partner on this project, along with Sebastián “Seb” Morúa, senior vice president of SDFC’s Brand & Innovation; Rhea Garcia, creative director of Playmakers; and Ramel Wallace, artist and host of Creative Mornings.
For Charles, the lack of structure was the appeal. She stepped in as both artist and organizer, and the initial idea (make a song) quickly expanded to include a music video. With Women’s History Month approaching, she began thinking about which women artists to pull into the project and how to create something that could live both visually and sonically as a representation of multiple voices.
“This kind of music isn’t my personal sound,” she says of the song. “My sonic identity, at its core, is industrial. It’s definitely alternative but grounded in hip-hop and R&B and also classical and jazz. So I had to step outside my own creative box and think: ‘What does a record for such a global sport sound like?’”
That question is the result of a life and career that has never stayed in its lane.
Courtesy of SHAVONE.
From the block to center stage
A San Diego native, Charles was raised in La Mesa and Southeast San Diego in a family of entrepreneurs. Her mother ran a hair salon for decades, and her father owned a restaurant in the community for 40 years.
“My family has always been really entrenched in giving back and social impact and just community service in San Diego,” she says. “I’ve always felt accountable for the community [and a responsibility] to represent the community well but also [to] pull people up as you climb.”
Music was another family tradition. A classically trained flautist, Charles has been playing since the second grade, learning to read and write music long before stepping into a recording studio. “That’s kind of my early entrance into all things songwriting,” she says. “I try to integrate it across all of my music, to help inform melodies.”
Her path, however, hasn’t been linear. After graduating from UC Merced, Charles moved into tech, taking roles at Twitter during its early IPO days and later at Google, TikTok, and Instagram. Along the way, she wrote a book, The Black Internet Effect, published by Penguin Random House.
“I actually haven’t been at any of my roles [less than] than three years—which is a long time in the tech world! It’s like dog years,” she says. In each of those roles, she was often the first woman, definitely the first Black woman, so she had to navigate spaces that required her to define herself in real time.
“I’ve been the person who has to come in and navigate ambiguity and create the job and figure out how to bring value to the business. I would never go to a place where I don’t think I can fit into what the business needs at that point in time,” Charles says. “It’s how I think about songs and songwriting or, you know, creative collaborations. Is there room for my voice or my perspective? How can I show up and bring value to the table?”
Courtesy of SHAVONE.
Centering women creators
Those same questions are what Charles brought into the studio. She showed up prepared with sonic references (her flute always in tow), with ideas about tempo and instrumentation, and with a sense of how the track should evolve. The result is disciplined and expansive; provocative, even. Kind of like a soccer match.
“All I could think about was the World Cup,” says Charles. “What does a record for such a global sport sound like? How can we do something that puts women at the forefront of sports and something that’s […] well-rounded and shows just how much of a melting pot San Diego really is?”
For “SDFSHE,” Charles brought in local artists and women of color Santa Mykah, a rapper and the first woman to qualify for Red Bull Batalla USA; and singer/songwriters Ms. Connie and Isaura. Together they found a distinct rhythm and presence. The music video threads in real fans and footage from the pitch as well. I dare anyone to watch the video and not want to be part of the scene.
Sonically, the track is all energy with chant-like percussions, synth and reverb, hip-hop married with global club sounds. The lyrics shift between English and Spanish. It’s very San Diego and also very Rio de Janeiro, Barcelona, Buenos Aires. The track was executive produced by Matthew “Beazie Beats” Arellano alongside SHAVONE. and her Future of Creatives organization, a platform for creators without clear pathways forward. And people say you have to go to Los Angeles for talent.
“There’s a stigma with San Diego music that we do music for play or for fun […] and we’re a joke,” she says. “And that couldn’t be further from the truth.” That perception is shaped by a city whose creative output hasn’t always been met with the same level of investment as larger markets. “We can write hit songs,” she says. “We can compete with the best of them.”
Projects like this become evidence of what’s possible when local artists are given the resources and trust to define their own sound. A San Diego musician named Nebula came up with the title of Charles’s track. The pair didn’t know one another until Playmakers brought them into the same orbit and now, Charles tells me, the two will be collaborating. The possibilities are limitless when creatives are creating.
As for what Charles hopes the audience takes from the track? “I hope they see themselves represented in the art form in a way that can make them proud and that feels real […], whether or not they cross over to where that little kid in the barrio or little girl in Southeast San Diego sees me—or sees any of the other artists—and feels like, ‘That’s me. I’m seen.’ That’s the connective tissue to me.”
What does it mean to represent San Diego with her music? “It means everything to me,” she says. “It’s an opportunity to pull the curtain back and shed light on everybody; to show the promise and the potential of what we can do and who we can be—that we’re worth the investment.”
Charles has new music on the way, including original releases, an EP mixtape, and collaborations across San Diego and Los Angeles—work that continues to build on experimentation, live instrumentation, and local creative partnerships.
For Charles, her instinct to act, to show up, to build something before it’s fully formed is a reminder that sometimes the most important thing isn’t the plan (or the traffic) or even the destination. It’s knowing when to go all in and simply create.
[Disclosure: San Diego Magazine owners Claire and Troy Johnson sit on SDFC’s Playmakers board.]
Summer has officially kicked off, and San Diego is celebrating the sunny season with a myriad of fun events. From San Diego Pride week and a fairytale performance at Civic Theatre to a Santigold concert and Comic-Con, there are dozens of opportunities to make memories worth adding to your scrapbook. Here are all the best things to do in San Diego this July:
Divine inspirations, operatic ballads, and symphonic pop production elevate Rosalía’s Lux to heavenly levels. Hear angelic vocals ascend—in up to 13 languages—during her performance at Pechanga Arena.
Enjoy a night of feel-good indie rock and sing-along anthems at the Cal Coast Credit Union Open Air Theatre courtesy of Young the Giant and special guest Cold War Kids.
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Santigold collects genres like gold stars: musical accouterments that brighten her uniquely alternative sound. See her live in concert with dancehall producer Troy Baker Sound at Humphreys Concerts by the Bay.
Two male government workers pursue a secret romance amid the Lavender Scare in the San Diego Opera’s production of “Fellow Travelers” at the Balboa Theatre.
Audrey Hepburn. Marlon Brando. Salvador Dalí. What do these icons have in common? Each was the enigmatic focus of a Cecil Beaton portrait. Step inside Cecil Beaton’s Fashionable World, an alluring showcase of 20th-century style at San Diego Museum of Art.
Courtesy of San Diego Pride
More Fun Things to Do in San Diego This Month
1
The Little Italy Mercato will trade morning rays for golden-hour glow through its free Summer Sera, an expansion of the neighborhood’s farmers market with live music, artisanal finds, and a fetching amount of pet activities.
11–19
San Diego Pride week starts with a Dyke March and ends with the two-day “Pride Shines On” festival. The days in between? Run a 5K, march in the parade, visit the rainbow-lit St. Paul’s Episcopal Cathedral, and more.
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Dress up for a Mediterranean-themed tea time at the Estancia La Jolla, a laid-back yet refined afternoon planned for the resort’s monthly Tea in the Garden series.
23–26
Nerd culture’s biggest gathering returns to the Convention Center. San Diego Comic-Con welcomes fans of everything from comic book cinema to ultra-rare collectibles for panels, exhibits, sneak peeks, and much more.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
That's the question at the center of a new collaborative arts initiative launching this September, celebrating the artists, performers, designers, and makers shaping the region
You may not know his name, but if you were one of the millions of people who traveled in and out of Terminal 2 at San Diego International Airport in 2024, you’ve seen his work. David Mont Virgen was born and raised in Tijuana. He earned a degree in international business and studied interior design in Madrid. In early 2020 during the global pandemic, he made one of life’s impactful pivots and decided to pursue art full time.
David works between San Diego and Tijuana, in the cross-border corridor that is, depending on who you ask, either one of the most complicated places to build a life or one of the most generative creative regions in the country. He makes minimalist work—paintings, sculpture, objects. To do minimalism well, you have to be very good, because there is nowhere to hide. That airport piece? It’s officially entered the permanent collection of the San Diego Museum of Art. David is very good.
While his work was gaining real traction in San Diego, his marriage ended. When that relationship dissolved, the legal and physical ground beneath his feet shook: The future of his citizenship was now in limbo. David looked at his options and chose yet another life pivot.
An accomplished working artist with a piece in a museum’s permanent collection enlisted in the U.S. Army, at a time when this country is at war. David describes this period of his life with grace, as “…an opportunity to choose myself and move forward with greater clarity and intention. For the love of self.”
That phrase, “For the Love of Self,” became the title of his show, which opened at the Guild Hotel in January 2026 with support from Oram Hotels and the Consulate General of Mexico in San Diego. Jennifer Findley of JFin Collective led the curation. Within weeks of the show’s debut, David shipped off to train with the army. It would be easy to read his enlistment as purely practical, and citizenship was part of his calculus, but he is precise about his reasons: He wants to continue building a future in this country and building a future for this country. Because service, he says, feels connected to art. “Both are rooted in the belief that we are responsible for contributing something larger than ourselves.”
David is one creator out of many whose story hasn’t yet been told, but whose path reflects the world we live in. The truth he represents is that the artists in this city are creating under increasingly challenging constraints even as their work actively shapes the world we move through—the places we gather, the neighborhoods we love and live in—whether we know their names or not.
It’s time their stories are told.
This fall, we’ll be publishing an ambitious arts and culture issue made possible by the support of two organizations who are underwriting an expanded freelance budget with one question at its center: Who makes San Diego, San Diego?
The Art & Design District—a Prebys-supported initiative to develop and shape a dedicated area of the city for creative work, led by Jonathan Glus—has joined as co-publisher of our September issue. SDFC Playmakers led by Sebastian Morúa, the MLS team’s program dedicated to showcasing San Diego’s creative community, has also joined as digital co-publisher for the next six months.
With their support, our freelance budget has tripled. In the spirit of radical transparency, and because our readers deserve to know how our work is funded, our typical monthly print freelance budget is about $6,000. That supports writing, photography, and design across more than 100 pages. Our monthly digital budget is $2,500.
With the support of our co-publishers, we’ve brought on Aaryn Belfer, one of San Diego’s most respected editorial voices, as the issue’s special editor. Alongside Troy Johnson, content chief; and Emma Veidt, editor; she is helping shape the editorial vision of the issue.
With an expanded team, we’ll soon bring on a digital producer and an additional art designer. We’ll produce an expansive portrait of the artists, makers, performers, and institutions defining this region’s creative life, commission original photography, and create a comprehensive fall arts and culture calendar. The issue will anchor a six-month editorial program that will extend across digital, social media, video, podcast, and newsletters through early next year.
We have been doing this for 78 years, and we have learned how to do it well with limited resources. But the conversation happening in San Diego right now—about the role arts and culture play in shaping a city and the role a city plays in shaping arts and culture—is one that demands more than what our standard monthly budget can produce. Until now.
This partnership model is new to us but the challenges that precede it are not new to media, particularly on the local level. And yet, this collaboration serves as real proof that civic organizations and local media can work together to document and preserve the story of a place and the people who make it, for the record.
David told me that San Diego gave him a sense of belonging. That he felt supported and encouraged to keep growing. Not because life got easier, but because he learned to trust himself through uncertainty.
Today, he’s somewhere in basic training. But he is still an artist and he will keep making work. The artists in this city are almost never just one thing. They are painters and soldiers, sculptors and teachers, dancers and mathematicians. David is a minimalist artist and a U.S. Army recruit. He is Tijuana and San Diego. He is, in the most literal sense, still becoming.
A great city knows its makers. I want San Diego to be that city.
As summertime inches closer to the shores of San Diego, there are plenty of reasons to be ecstatic. For one thing, there’s the impending arrival of the summer solstice (Sunday), and three days before that, Del Mar’s own Summer Solstice will return for its yearly golden hour. There are also plenty of local Juneteenth events, such as Kinfolk Fest, the Cooper Family Foundation’s Juneteenth Celebration, and The Freedom Table, a new, food-centered event from the originators of Juneteenth San Marcos. We’re also less than three weeks away from America’s 250th anniversary, and the celebrations range from the San Diego History Center’s America 250: San Diego 1776-2026 to NASCAR’s weekend of racing at Naval Base Coronado.
Cbar has planned a week’s worth of festivities to mark its first birthday, and everyone can get in on the fun. The 1-Year Anniversary Week celebrations continue with a special edition of the Sips & Shells craft series ($50) on Tuesday from 6-8:30 p.m., half-off pastries with any purchase of a barista drink (plus an anniversary summer wine flight) on Wednesday and a five-course winemaker dinner on Thursday from 6-9 p.m. ($130). Finally, the birthday bash will conclude with live music on Friday (Will Fedak) and Saturday (Cappo Kelley) from 6-9 p.m.
2917 State Street, Carlsbad
Taste of Little Italy
June 16 & 17
Little Italy’s annual food crawl has so many options that it warrants splitting into two evenings, each boasting a diverse lineup of 20 neighborhood vendors. During the Taste of Little Italy, taking place Tuesday and Wednesday from 4-8 p.m., attendees can make their way from the Piazza della Famiglia to nearby dining destinations for bites like esquites, sausage rolls, hot chicken tenders, and forkfuls of handmade pasta. Each night will also include live music and stops for drinks, desserts, and vegetarian items. Tickets are $71 per day.
As spring makes its golden transition into summer, welcome the new season with open arms and a big appetite during Del Mar Village’s marquee tasting event this Thursday from 5-8 p.m. With the Summer Solstice celebrating its 20th anniversary, this year’s iteration will include dozens of food and drink offerings from Del Mar Village vendors, soulful tunes from Christian Jules Taylor, live art by Sarah O’Connor, and wave-crashing views at Powerhouse Park. General admission (21+) is $157 and comes with unlimited tastings as well as a commemorative tasting glass, while VIP tickets are sold out; proceeds support the Del Mar Village Association.
1658 Coast Boulevard, Del Mar
The Freedom Table at TERI Campus of Life
June 19
After hosting the first-ever Juneteenth San Marcos festival in 2025, Lionel and Natalie Saulsberry have upped the ante with The Freedom Table, an elevated observance of community, culture, and the culinary arts. This Friday from 4-9 p.m. at TERI Campus of Life, guests can enjoy storytelling, art installations, live music, curated cocktails, and a chef-led dining experience, all in recognition of Juneteenth’s lasting importance. Ticket options include general admission ($261), plus two charitable ticket options: supporter ($313) and impact ($417), with a portion of sales going towards the youth nonprofit Achievement in Motion.
555 Deer Springs Road, San Marcos
Talladega Nights Father’s Day Brunch at ARLO
June 21
In honor of NASCAR’s Coronado debut and Talladega Nights: The Ballad of Ricky Bobby, ARLO is throwing a Father’s Day brunch for the dads who want to go fast. This Sunday from 8 a.m. to 2 p.m., patrons can order from ARLO’s regular brunch menu, as well as a trio of holiday specials: the Dad’s Day Steak and Fries ($64), the Fit For a King Muffuletta Sandwich ($29), and the Big Daddy Brookie ($14). This shake and bake-approved meal will also include a DJ, cigar rollings, whiskey tastings and a Ricky Bobby costume contest. Reservations can be made online.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
The initial project will be a landmark September edition of San Diego Magazine—fully dedicated to the people, ideas, and identities of the city’s creative community. After its release, those stories and more will extend across six months of integrated digital, social, and multi-platform coverage. Art & Design District and SDFC Playmakers will serve as co-publishers of the expanded editorial vision.
The Art & Design District is evolving into San Diego’s first home for the performing arts at iconic downtown venues like the Civic Theatre and Jacobs Music Center alongside research and development programs focused on artist live/work spaces, galleries, studios, and New School of Architecture & Design.
“[The Art & Design District initiative] is a long-term investment in San Diego’s creative life and the creative workforce that powers our cultural experiences and creative industries here at home and across the world,” says Jonathan Glus, Prebys Senior Fellow for Art & Design in Residence at Downtown San Diego Partnership. “But infrastructure alone is not enough. The public needs to see, understand, and participate in what’s being built and why. Joining as co-publisher of this issue means helping ensure that the story of San Diego’s creative community—its artists, its institutions, its future—gets told at the level of ambition the moment requires.”
San Diego has entered a defining chapter in how the region invests in its creative community, with civic and philanthropic leaders working alongside artists, brands, institutions, and people to chart a new model of public-private support for arts and culture.
As digital co-publishers of San Diego Magazine‘s arts and culture coverage, SDFC’s Playmakers partnership will include a six-month integrated collaboration designed to sustain the visibility of San Diego’s creative community well beyond a single issue.
“The Playmakers program was built on the belief that the creative community is essential to what makes San Diego, San Diego,” says Sebastian, San Diego FC’s SVP of Brand and Innovation. “Investing in local media that tells those stories—and reaches the audiences who need to hear them—is one of the most direct ways we can support the artists, organizations, and cultural leaders shaping this city’s future. We’re proud to step in as digital co-publishers of San Diego Magazine‘s arts and culture coverage and the founding partner of this new editorial program.”
Under the partnerships:
The Art & Design District joins as Co-Publisher of the September 2026 Arts & Culture Issue, undwriting San Diego Magazine‘s most ambitious editorial event of the year.
SDFC Playmakers joins as Digital Co-Publisher of San Diego Magazine‘s arts and culture coverage, founding a six-month integrated partnership that includes co-publisher presence in the September issue.
The partnership represents a new model for regional media: civic and cultural institutions providing the resources required for sustained, ambitious, local editorial media focused on the neighborhoods it serves.
“For 78 years, the magazine has told the story of arts and culture here,” says Claire Johnson, CEO of San Diego Magazine. “But the fragmentation of traditional media has made it harder than ever to cover this community at the depth and scale it deserves. SDFC Playmakers and the Art & Design District have recognized something critical: Media is not separate from the civic conversation, it’s the stage for the conversation.”
San Diego Magazine retains full editorial control over all reporting, features, and original content produced under both partnerships.
“Our role in this ecosystem is to tell the story of San Diego’s culture and provide context for our readers.” says Johnson. “These partnerships give us the resources to do justice to that responsibility—and to extend that commitment well beyond a single issue. Our readers also deserve to know exactly how this work was funded. I’m grateful to our partners, and to the arts and culture community in San Diego for letting us tell this story.”
The September Arts & Culture Issue will be released early September 2026, with digital, social, video, and podcast coverage rolling out through early 2027.
ABOUT SAN DIEGO MAGAZINE For 78 years, San Diego Magazine has been the region’s leading lifestyle and culture publication, reaching approximately 6 million readers monthly across print, digital, newsletter, and social platforms. Owned and operated locally, the magazine has been the connective tissue of San Diego’s cultural conversation since 1948.
ABOUT SDFC PLAYMAKERS The Playmakers program is an ongoing initiative that seeks to identify and showcase the talent of San Diego creatives who are contributing to the culture, substance, and flow of our community. We want to bring the San Diego community together by marrying football and creativity to provide a platform for these Playmakers who are positively impacting our culture by pushing the boundaries through innovative ideas. The goal is to create a program that consistently provides growth and exposure opportunities for San Diego creatives, while shaping an authentic direction for San Diego FC’s brand and community-building process. Through this program we hope to contribute to the creative fabric of our city by providing paid jobs, projects, collaborations, as well as networking opportunities for Playmakers.
ABOUT THE ART & DESIGN DISTRICT The Art & Design District is a Downtown San Diego Partnership initiative, supported by the Prebys Foundation, working to shape a connected, vibrant arts and design district in downtown San Diego. Led by Art and Culture Expert Fellow Jonathan Glus, the initiative convenes artists, cultural leaders, civic stakeholders, and residents in service of a downtown that reflects the creativity, identity, and diversity of the region. Learn more at downtownsandiego.org.
Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.
Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.
Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.
Courtesy of Avant Restaurant
Rancho Bernardo Restaurants, Bars, and Coffee Shops
Avant
Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.
Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.
13330 Paseo Del Verano Norte
Bushfire Kitchen
Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.
11962 Bernardo Plaza Drive, Suite 110
The Cork & Craft
Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.
16990 Via Tazon
Courtesy of Carvers Steaks & Chops
Carvers Steaks & Chops
You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.
1940 Bernardo Plaza Drive
Burma Place
This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.
16719 Bernardo Center Drive, Suite A
Phở Ca Dao
Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.
11808 Rancho Bernardo Road, Suite 100
The Kebab Shop
It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.
11980 Bernardo Plaza Drive
Casa Lahori
Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.
11975 Bernardo Plaza Drive
Kangnam Korean BBQ
Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.
11828 Rancho Bernardo Road, Suite 117–119
Courtesy of Curry & More Indian Bistro
Curry & More Indian Bistro
Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
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In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
A vendor who always delivers — and always explains why.
A competitor who chooses the high road even when shortcuts tempt.
A team within your own company whose day-in, day-out choices reflect deep character.
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
