This problem didn’t appear overnight, and accountability doesn’t belong in one place. Local leaders are making difficult choices inside a fiscal squeeze that extends far beyond City Hall. That’s real. But it doesn’t make an 85 percent cut responsible and it doesn’t absolve any of us, in the public or private sector, from the work ahead.
So here is that work, as specifically as I can name it.
The proposed drop from roughly $13.8 million to $2 million has been widely reported as an 85 percent reduction solely to the arts budget. That number is accurate, and its implications are severe.
There is a meaningful difference between asking every sector to share in fiscal pain and effectively collapsing one. Arts and culture funding isn’t abstract: it creates jobs, drives foot traffic to neighborhoods, generates tax revenue, and supports organizations that took decades to build. An overnight cut of this magnitude with a July 1, 2026, effective date gives those organizations little to no time to adapt. Some won’t survive the attempt.
A more responsible approach would phase the reduction over time, preserve core grantmaking where possible, and give organizations enough runway to respond. That’s not special treatment. That’s how you manage a transition without causing irreversible damage.
Other cities have also developed smarter ways to finance the arts structurally. Denver’s Scientific and Cultural Facilities District, funded by a voter-approved regional sales tax of one penny on every $10, distributed nearly $85 million to almost 300 organizations in 2024. A 2025 study found those organizations generated $3.1 billion in economic activity and supported nearly 14,500 jobs. Houston ties cultural support directly to tourism by dedicating portions of hotel tax revenue to arts and culture. It’s an important thing to keep alive: In 2022, nonprofit arts organizations generated about $1.3 billion in economic activity in Houston alone.
The lesson isn’t that San Diego should replicate any one model. It’s that the healthiest arts ecosystems are built on stable, predictable funding—not annual uncertainty. San Diego has the same ingredients. What it lacks, right now, is the political will to use them.
Photo Credit: Matthew Murphy
We Need to Act Like Stakeholders
If we want a vibrant arts and culture scene, we need to acknowledge that the government alone should not be responsible for footing the bill. People who care about this ecosystem need to participate in it in specific, tangible ways.
That means making concrete choices with how we spend our time and money. It means buying museum memberships, theater subscriptions, class packages, and event tickets at institutions like the San Diego Museum of Art, Fleet Science Center, the Vanguard at Westminster Theater, the Museum of Contemporary Art San Diego, and the Japanese Friendship Garden, and at organizations like Cygnet Theatre, The Old Globe, La Jolla Playhouse, San Diego Opera, North Coast Rep, and Broadway San Diego. It means showing up to a class at the San Diego Craft Collective, a Voices of Our City Choir performance, or Mission Fed ArtWalk. These aren’t symbolic gestures. They’re direct financial decisions that keep institutions alive when public funding retreats.
I want to address something that came up repeatedly in the responses to last week’s article. Several invoked “Penny for the Arts” as though voters had already weighed in either for or against arts funding. That’s not quite right. Penny for the Arts was a San Diego City Council policy adopted in 2012, not a ballot measure. It committed to restoring arts funding to 9.52 percent of annual hotel tax revenue by 2017. The city never fully met that goal. In FY24, the actual arts allocation was about $18.3 million—well below the roughly $31 million that full funding would have implied.
In November 2024, voters did reject Measure E, a proposed 1 cent sales tax increase. Its failure worsened the city’s overall budget pressure, but it’s important to note that Measure E had no dedicated carveout for arts and culture. Voting no on Measure E was not a vote against the arts. It was a vote against a general fund increase.
I raise this because the conversation matters, and it should be based on facts. If San Diego is going to ask arts organizations to survive on less public support, we need to understand the situation clearly.
Businesses Must Invest in the Arts, Too
Local brands and businesses have to do more than applaud the arts community; they have to invest in it. That doesn’t always mean making a nonprofit donation, though that matters too.
It means hiring local creatives (writers, photographers, designers, musicians) for real, well-paying commercial work. It means choosing a local creative agency for a campaign instead of outsourcing to another city. It means commissioning original work, sponsoring cultural programming and events, and treating creative labor as the economic driver it actually is.
My husband Troy and I sit on the board of San Diego FC’s Playmakers initiative—the club’s artists and creatives program, which has built artist collaborations tied to merchandise and community activations. It won’t fund a museum or a library. But it is a clear example of what it looks like when a major brand invests in the creative community as part of its identity and growth strategy.
Another way to approach this systemically: What if the top 10 corporations in San Diego each pledged to dedicate one percent of their marketing budget to hiring local artists, sponsoring local events, or commissioning local studios? In isolation, one percent doesn’t sound like much. In aggregate, across 10 major companies, it would represent a genuine catalyst for the creative economy—and it would send a signal that San Diego’s business community understands what’s at stake.
In a moment when public support is contracting, private sector participation is a critical part of the solution.
Courtesy of Mission Fed ArtWalk
Media Is Part of The Infrastructure
I own a for-profit arts and culture media company, so I want to be transparent: I have a direct stake in this ecosystem. I also think that stake gives me a clear view of something that doesn’t get discussed enough.
Cultural media coverage and cultural institutions have a symbiotic relationship.
At the very minimum, people need to know what’s happening in order to engage. That’s where listings and calendars come in: the KPBS Arts Calendar, the San Diego Theatre Alliance calendar, Arts+Culture:SD, the City of San Diego’s own listings, and San Diego Magazine’s Things to Do column and Best of San Diego newsletter all play that role.
But deeper, well-produced stories do something different. They have the power to create a real movement and galvanize people to care on an emotional level. A reported feature on an artist that conveys a compelling human behind it that people want to know more about. An essay that explains why a body of work matters or gives historical context on a movement—that kind of journalism leaves a lasting impression, a deeper impulse to get near it, participate in it. It builds a bridge between artist and audience, between institution and attendee. It turns curiosity into connection, and connection into a ticket purchase, then a return visit or membership.
Even at San Diego Magazine, we can’t keep pace with the volume of work happening in this city. Every week, we receive hundreds of pitches about new galleries, performances, installations, and cultural projects. The scene is bigger and more active than we are staffed to cover, not because the work isn’t there but because the resources aren’t.
That’s why local media should be understood as cultural infrastructure, not a separate category. When editorial capacity shrinks, visibility for the city’s arts and culture shrinks. When visibility shrinks, attendance follows. And when attendance falls, the sponsorships, donations, and earned revenue that institutions depend on get harder to sustain. Supporting local media by subscribing, advertising, or partnering is one concrete way to keep that cycle moving in the right direction.
The public response to Mayor Todd Gloria’s proposed budget cuts revealed something worth holding onto: The arts and culture are not a side issue for San Diegans. They are woven into this city’s economic life, its civic identity, and the texture of daily experience in ways that are easy to take for granted until they’re gone.
I’ve spent the past 18 years working in media, and five of those years building a business around this city’s creative community. I’ve watched what happens when arts and culture budgets get cut—including tough decisions we’ve needed to make over the years at the magazine. Coverage disappears, venues close, artists leave because the conditions that made staying possible no longer exist. The losses compound quietly, and they are very hard to reverse.
The answer here isn’t to pretend government should fund everything forever. It also isn’t to pretend the private market can absorb an 85 percent cut overnight without real and lasting damage. The answer is a stronger, more intentional mix: public investment and private support, civic engagement and earned revenue, media infrastructure and community participation—and all of it understood as part of the same ecosystem.
San Diego cares about its culture. The public response to the budget proposal proved that. The question now is: What, specifically, are we each willing to do to support it, and how soon will we act?
June Gloom isn’t stopping San Diegans from making the most out of the month. There’s something for every music lover, from swaying to smooth jazz at The Rady Shell to rocking out at Slightly Stoopid’s Field of Dreamz Festival. Art enthusiasts can visit the Mingei for an exhibit showcasing Native American and Pacific Rim heritage, while foodies can try the latest fried fad at the San Diego County Fair. Whatever your interests, it’s time to text the group chat and make some plans. Here are all the best things to do in San Diego this month:
Khalid is headlining his first tour since 2019—this time for the R&B and pop showstopper After the Sun Goes Down—and he’s ready to dance through Cal Coast Credit Union Open Air Theatre.
Photo Credit: Angela Babby / Courtesy of Angela Babby
Theater & Art Exhibits in San Diego This Month
6/5–7/19
With a beat that can’t be stopped, New Village Arts will revive the joyful musical Hairspray, a fusion of teen pop stardom and racial integration in Civil Rights–era Baltimore.
6/13–9/13
Cat Gunn poignantly examines the impact of forced separation from ancestral lineage through If Only by the Light of a New Moon, their solo museum debut at ICA Central.
Proceed to Pride Month with the Out & Abt Festival, featuring a carnival-themed playground at The Soap Factory, an afterparty hosted by Gossip Grill, and the next day, a sapphic poolside bash at the Hard Rock Hotel.
6/10–7/5
Imagine and experience your favorite fairytale ending during the San Diego County Fair, which returns this summer with a new theme: Once Upon a Fair.
11 & 13
The return of the Switchfoot Bro-Am means two things: an elegant seaside fundraiser in North County and a free bash at Moonlight Beach full of sun, surf competitions, and live music.
For the first time, NASCAR will start its engines in San Diego. Naval Base Coronado will host this one-of-a-kind racing spectacle to commemorate the U.S. Navy’s semiquincentennial.
25
Itadakimasu! In other words: Let’s eat! Sample, then rank, the best Pan-Asian dishes from local eateries at Julep Venue during SD Mag’s 21+ Omakase Open, done to support the Convoy District.
28
If you ever needed a reason to eat ice cream and gelato, here’s a charitable one. Raise money—one waffle cone at a time—for Feeding San Diego during this year’s Scoop San Diego festival.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Summer may technically be a month away, but San Diegans can tap into the summertime spirit as soon as this weekend. Outdoor explorations include the return of Summertime Spectacular at SeaWorld San Diego, along with another monthly edition of Fit Yoga at The Rady Shell. Those looking for full-day fun can try the Vista Strawberry Festival or the Santee Street Fair & Craft Beer Festival, both of which offer free admission and a full slate of activities. Or, plan a day at the ballpark to cheer on the Padres and hopefully see Fernando Tatis Jr. hit his first home run of the season (manifesting this one).
As evidenced by the To Catch a Fish exhibition at Mingei International Museum, fishing is a significant element of culture, cuisine and everyday life on a global scale. For Thursday’s ARTIFACT at Night dinner, the 36th edition of the monthly series, seafood is all over the four-course menu, including roasted blue barramundi and squid stuffed with spicy Calabrian sausage. Reservations are $95 per person and come with optional beverage pairings. Seatings available are from 5-8:30 p.m.; menu modifications will not be accommodated.
Spend the day shopping, watching live entertainment, and tasting locally-made brews during the free Santee Street Fair & Craft Beer Festival. This Saturday from 10 a.m. to 6 p.m., check out over three hundred vendors, complimentary workshops, live music, dance and street performances, a kids zone and the event’s inaugural classic car show at Trolley Square. As for the suds, 21+ attendees can purchase discounted pours and bring their dogs along too. Pre-sale drink tokens (five 16 oz. pours for $30) are available to purchase online.
Town Center Parkway & Riverview Parkway, Santee
Vista Strawberry Festival
May 24
Every May, Downtown Vista unearths the seeds of its bygone berry heritage. This Sunday from 8 a.m. to 6 p.m., the free annual Vista Strawberry Festival will offer much more than just a chance to eat fresh fruit and decadent strawberry desserts—though both are certainly encouraged. The festival will feature over 450 vendors, live music, a youth film festival, a 5K race and kids runs (one mile and ¼ mile), and several contests, including prizes for those with the best strawberry couture and the biggest appetites for strawberry pies and sundaes.
Main Street, Vista
Courtesy of The Paper Kites
Concerts & Festivals in San Diego This Weekend
The Inaudible Ocean at Conrad Prebys Concert Hall
May 20
Oceans cover more than two-thirds of the Earth, and their watery depths preserve much more than just marine creatures and aquatic mysteries. To composer Lei Liang and oceanographer Joshua Jones, the most fascinating thing concealed is the range of sounds, many of which are imperceptible to humans. Through The Inaudible Ocean, premiering this Wednesday at 7 p.m. at UC San Diego’s Conrad Prebys Concert Hall, audiences will be treated to the oft-hidden magic of underwater frequencies via a chamber music trio. General admission is $20 for this concert.
9410 Russell Lane, La Jolla
Russell Dickerson at Gallagher Square
May 21
Like all genres, country music is far from monolithic, and Russell Dickerson is a prime example of its versatility. Dickerson’s musical persona is that of a kind and reminiscent soul, musing on good times and crafting hard-to-forget hooks, like on his newest single “Boots” with Fetty Wap. Plus, when he hits the road, Dickerson embraces his lifelong love for wrestling, meaning fans will get to see him in full WWE garb during his RussellMania show this Thursday at 6:30 p.m. at Gallagher Square. Country pop crooner and prolific songwriter-for-hire Niko Moon will open the show. Tickets start at $54 for this concert.
899 J Street, Downtown
American Football at The Observatory North Park
May 24
For nearly two decades, it looked as if American Football would be a one-album wonder, since the emo rock pioneers never reconvened for a follow-up. But since reuniting in 2014, the band has produced three new self-titled albums, and though they nearly broke up again in the making of their most recent offering, LP4, their music is still as sharp and emotionally devastating as ever. This Sunday at 8 p.m., they’ll play at The Observatory North Park with opener Mei Semones, a tonally opposite artist whose music explores J-pop, jazz and blissful indie rock. Tickets start at $35 for this concert; $1 from every ticket sold will go towards the artist nonprofit PLUS1.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Sightsee, savor and catch a wide range of live entertainment this weekend in San Diego. Take advantage of the La Jolla Half Marathon and the La Jolla Historical Society’s Secret Garden Tour, each offering a scenic trip through the coastal community. Wine and dine with bottomless portions at the Cheese & Libation Expo, the 35th annual Mama’s Day and the return of the Over the Line Craft BeerFest. Plus, whether your heart lies in the theater (Purpose, Kim’s Convenience), the concert crowd (P!nk, MGK) or the unpredictable stage of the San Diego International Fringe Festival, there are numerous ways to be wowed.
Treat yourself to a curated assortment of cheese, trinkets and bubbly beverages throughout the three-day Cheese & Libation Expo at BRICK Liberty Station. The expo will kick off Friday from 5-8 p.m. with an industry preview night and continue Saturday from 1-5 p.m. and Sunday from 11 a.m. to 3 p.m. with boutique shopping, an all-you-can-eat (and drink) menu and goodie bags for attendees. Ticket options include individual session tickets ($82-$109), single-day kid’s tickets ($13) weekend passes ($162) and preview night entry ($135).
Spend your Saturday on the beach with a local beer in hand during Old Mission Beach Athletic Club’s yearly Over the Line Craft BeerFest & OTL Tournament. Newbies, regulars and seasoned aficionados will go to bat this Saturday from 7 a.m. to 6 p.m. at Mariner’s Point Park, with the BeerFest featuring live music, food trucks and unlimited pours from twenty craft breweries from 11 a.m. to 3 p.m. Ticket options include all-ages general admission ($6), 21+ BeerFest admission ($45) and tournament entry ($162), which comes with three festival wristbands.
1215 Mariners Way, Mission Bay
Mama’s Day
May 16
Mama’s Kitchen knows the importance of home cooking, which is why the nonprofit’s signature event serves a dual purpose: celebrating the city’s gastronomy and ensuring San Diegans experiencing chronic illness continue to receive home-delivered meals. This Saturday from 5:30-9:30 p.m., Mama’s Kitchen will hold its 35th annual Mama’s Day, a 21+ fundraiser with live entertainment, opportunity drawings and unlimited tastings from local chefs and eateries at Hilton San Diego Bayfront. Ticket options include general admission ($200) and VIP admission ($300), which includes entry to an exclusive drinks and hors d’oeuvres reception from 5:30-6:30 p.m.
1 Park Boulevard, Embarcadero
Courtesy of Curebound
Concerts & Festivals in San Diego This Weekend
Curebound Concert for Cures: P!nk at Petco Park
May 15
“Raise a Glass” to cutting-edge adult and pediatric cancer research this Friday (8 p.m.) during Curebound’s annual Concert for Cures. After Sir Elton John rocked Petco Park last May, this year’s headlining superstar will be P!nk, whose shows combine powerful vocals, nostalgic crowd pleasers and Cirque du Soleil-style theatrics for a scintillating experience. Tickets start at $56 for this concert; proceeds from this performance will go towards Curebound.
100 Park Boulevard, Downtown
Free Music Festivals
May 16 & 17
See a plethora of live music across a trio of free festivals this weekend. This Saturday from 11 a.m. to 5 p.m., Goldenpalooza returns to Golden Hill Recreation Center with live dance and musical performances, local food vendors and an array of free and paid activities; paid activity tickets ($5-$20) are available online. Then, several community bands will hit the Old Poway Park stage for the Community Band Festival this Saturday and Sunday from 10 a.m. to 7 p.m. Finally, on Sunday from noon to midnight, see student-run performances ranging from acoustic sets to after-hours DJ sets during The Arcades at UC San Diego’s Conrad Prebys Music Center.
The Arcades: 9410 Russell Lane, La Jolla | Goldenpalooza: 2600 Golf Course Drive, Golden Hill | Community Band Festival: 14132 Midland Road, Poway
MGK at North Island Credit Union Amphitheatre
May 17
Despite the two-middle-fingers-up approach that powers his bad boy persona, the artist MGK, formerly known as Machine Gun Kelly, longs for understanding. His decade-plus journey from hip-hop phenom to punk convert to revelatory pop rocker has led to Lost Americana, the latest chapter in MGK’s rebellious undertaking and a search for the freedom he’s always desired. This Sunday at 7 p.m., MGK will perform at the North Island Credit Union Amphitheatre with special guests Wiz Khalifa and Beauty School Dropout. Tickets start at $35 for this concert.
2050 Entertainment Circle, Chula Vista
Courtesy of San Diego International Fringe Festival
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
For Executive Chef Emily Brubaker, Omni La Costa Resort & Spa feels like home. She grew up just a mile-and-a-half away from the 400-acre property and fondly recalls walking the golf course perimeter as a kid. Though her ambitions led her away from San Diego for nearly two decades in which she honed her craft in some of the highest of high-profile Las Vegas restaurants—including triple Michelin-starred Joël Robuchon at MGM Grand—they ultimately brought her back to North County.
Courtesy of Omni La Costa
Today, the classically French-trained chef, who’s fresh off a victory on NBC’s Yes, Chef!, judged by Martha Stewart and José Andrés, oversees Omni La Costa Resort & Spa’s seven distinct dining concepts. Her goal is to elevate the resort’s culinary program with her creative, hyperlocal ingredient-driven approach while maintaining the Spanish- inspired flavors and fresh California coastal cuisine that are the bedrock of its culinary identity.
“The San Diego food scene is really growing, and in North County alone, it’s really exploded in the last five years,” Brubaker says. “There are Michelin stars, beautiful tasting menus, craft bakers, and all this food—when I was growing up in La Costa, it was fish tacos. Now there are really cool things popping up, and I’m so happy to be here to see where it’s going to go.”
Brubaker gives chefs de cuisine at each individual restaurant autonomy, however, her influence is evident across the resort.
For example, lobby restaurant Bar Traza serves as Omni La Costa’s culinary centerpiece and features bold Spanish flavors in a lively, social atmosphere. Brubaker overhauled the menu to be more consistent and centered on casual bites with that signature vibe. Think smoky paprika, vibrant citrus, and Spanish meats and cheeses.
At VUE, the focus is on seasonal offerings, California coastal cuisine, and Baja-inspired dishes. She and Chef de Cuisine Cameron Dixon change the menu biannually, which heading into summer, will highlight farm-fresh produce and hyperlocal ingredients—the resort even has its own herb garden and honeybee hives.
Courtesy of Omni La Costa
Poolside dining options are leaning into the country’s 250th this summer with a selection of classic American dishes with an Omni La Costa twist. And Bob’s Steak & Chop House (Brubaker is a trained butcher) offers a classic steakhouse experience with elevated service.
The chef and company also plan menus for special events at the resort where her creativity can really shine. For an upcoming National Ski Association dinner, the banquet hall will be transformed into an Alpine-themed winter wonderland complete with a snow machine, savory sausages, and melty, decadent raclette. A recent dinner was built around the Carlsbad Flower Fields and each course was matched to a color of ranunculus (Did you know pink dragonfruit are grown in North County? You do now.).
“It’s my zen to be in the kitchen playing with food,” Brubaker says.
Omni La Costa’s culinary program is a key part of the resort experience. And with Brubaker’s leadership, it’s becoming a draw for visitors and locals alike.
“These aren’t just hotel restaurants, these are restaurants that you should go to. They’re destinations, and I’m really hoping for the future that’s where we’re going,” Brubaker says.
Courtesy of Omni La Costa
Brubaker is also channeling her experience on Yes, Chef! into the culture at Omni La Costa—more emphasis on teamwork and collaboration, empowering her staff to share constructive critiques, and embracing different perspectives. Alongside her leadership role, Brubaker has become an advocate for mental health in the hospitality industry, serving as chief ambassador for the Burnt Chef Project and serves on the Board of Advisors for the Apex Culinary Program, where she mentors and develops future talent.
“Musicians and creatives were all asking, ‘Okay, what do we do now?’” recalls San Diego musician Durell Anthony, a talented vocalist and songwriter. Anthony found one stage that was still open and even designed with built-in social distancing: Stage 12 at Universal Studios, the set for NBC’s massive TV show The Voice.
“I just wanted to go in there and show them who I was,” he says.
He stepped onto the show’s octagonal stage before the judges—Blake Shelton, Kelly Clarkson, John Legend, and Nick Jonas—and a Jumbotron-sized audience of fans on Zoom. In the seconds before your national TV debut in front of four of the world’s most famous musicians, the potential for a panic attack is pretty high. But Anthony sat down at the piano and found his calm.
He laid out the first iconic E-sharp of Marvin Gaye’s “What’s Going On,” which, in an empty auditorium, resonated like the only sound in the world. With their chairs facing the empty stands, the judges couldn’t see Anthony, but they could hear him (the whole idea of The Voice is that the pop legends on the panel only turn their chairs if the “voice” alone moves them enough).
Courtesy of NBC’s The Voice
As Anthony laid out his first breathy croon of Gaye’s heart-wrenching plea for amity—an especially powerful song choice considering the state of the world at the time—Legend’s eyebrows rose immediately.
Legend was first to turn his chair around. At the last moment, Clarkson turned, too. The two judges battled for their chance to help hone Anthony’s falsetto. He chose Legend to be his mentor for the remainder of the show, not least because he’s a huge fan. His audition video reached nearly two million views across YouTube and TikTok.
Anthony’s time on the show was short-lived (he lost his first “battle round,” which took place directly after the audition), but “I walked away with a new confidence,” he says. “Being recognized and validated definitely elevated my songwriting during a dark time.”
He dropped his first full-length album, Lovenotes, last October. Anchored by his San Diego Music Award–nominated single “One More Night”—another piano-backed ballad—the project blends his velvety vocals with warm, honest lyrics about love, growth, and the life he’s built in Southern California.
Anthony grew up in the small town of Atchison, Kansas, raised on church hymns and radio. Like a lot of kids in “the middle of nowhere,” he learned to sing in the pews. His high-toned voice turned a few heads at mass, and he got a vocal scholarship from Benedictine College in Atchison.
After graduating, Anthony moved to La Jolla to work at a now-shuttered children’s summer camp. It’s where he met Kimberly, his wife of 13 years. Having found his songwriting muse, he joined several local bands across San Diego and became an overqualified wedding singer. His moment on The Voice wouldn’t come for a decade, but he kept course for the same reason his music connected with Legend: his deep optimism.
“When I look at artists I love, Stevie Wonder, John Legend, there’s an underlying thread: authenticity,” he says. “I want people to know that love exists, hope exists.”
An R&B album to its core, Lovenotes is filled with piano slow jams layered beneath Anthony’s sweet falsetto. Some songs are pure imagination, but more than a few are inspired by Kimberly and their kids.
“I pulled from real emotion,” he explains. “Those early years of being with Kim taught me vulnerability, maturity, sacrifice, trust. From facing my fear of commitment in ‘Be With U,’ to the countless apologies behind ‘One More Night,’ to reminiscing on the birth of our firstborn in ‘Speechless,’ my songwriting on this album is shaped by all of these lived experiences.”
Traffic between Los Angeles and San Diego doesn’t usually inspire a spontaneous drive. But when SHAVONE. (born Shavone Charles)—local entrepreneur, author, and musician—got a call from San Diego FC about a potential partnership, she got in her car, pointed it south, and started driving.
“I dropped everything,” Charles says, laughing.
When I reach her over Zoom, she’s wearing a plain black T-shirt, a black-and-white bandana tied over her head, and her long straight hair spills over her shoulders. Her smile is bright and easy, and even from my computer screen, I get the impression she’s someone who can bend time to her will.
Part whiteboard session, part creative experiment, that initial meeting with the club was the starting line for a project that grew into a song, a music video, and ultimately a demonstration of what can happen when local artists are given room to lead.
The result is “SDFSHE,” a women-centered song created as a soundtrack for the football club that reverberates far beyond the room of its inception.
Part of the Playmakers Music Collective—an offshoot of SDFC’s Playmakers Artist Initiative—the program is designed to bring local creatives into orbit with San Diego’s new MLS expansion team. Inside the meeting room, that context felt secondary. SDFC and the Playmakers were the engine, but Charles was the vehicle.
Charles and team didn’t have an instruction manual, let alone an obvious outcome. They coalesced around a pin-prick of an idea to create something that featured local talent, centered women, sounded international, felt regional, and connected San Diegans to one another.
If you’ve been to a soccer match, you get it. The drums. The chants. The music. A night at Snapdragon with SDFC is a thrilling sound-and-vision bath that, match by match, seems to be healing the collective wound left by the Spanos family when they took the Chargers north. Like jilted lovers finally able to move on, here we are, nearly a decade later, ready to rally around a team that’s rallying around and investing in us.
“We were kind of building the airplane as we were flying it,” says Tony Martinez, founder of Barrio Junto, a community-based lifestyle brand and creative design studio. Martinez was an integral partner on this project, along with Sebastián “Seb” Morúa, senior vice president of SDFC’s Brand & Innovation; Rhea Garcia, creative director of Playmakers; and Ramel Wallace, artist and host of Creative Mornings.
For Charles, the lack of structure was the appeal. She stepped in as both artist and organizer, and the initial idea (make a song) quickly expanded to include a music video. With Women’s History Month approaching, she began thinking about which women artists to pull into the project and how to create something that could live both visually and sonically as a representation of multiple voices.
“This kind of music isn’t my personal sound,” she says of the song. “My sonic identity, at its core, is industrial. It’s definitely alternative but grounded in hip-hop and R&B and also classical and jazz. So I had to step outside my own creative box and think: ‘What does a record for such a global sport sound like?’”
That question is the result of a life and career that has never stayed in its lane.
Courtesy of SHAVONE.
From the block to center stage
A San Diego native, Charles was raised in La Mesa and Southeast San Diego in a family of entrepreneurs. Her mother ran a hair salon for decades, and her father owned a restaurant in the community for 40 years.
“My family has always been really entrenched in giving back and social impact and just community service in San Diego,” she says. “I’ve always felt accountable for the community [and a responsibility] to represent the community well but also [to] pull people up as you climb.”
Music was another family tradition. A classically trained flautist, Charles has been playing since the second grade, learning to read and write music long before stepping into a recording studio. “That’s kind of my early entrance into all things songwriting,” she says. “I try to integrate it across all of my music, to help inform melodies.”
Her path, however, hasn’t been linear. After graduating from UC Merced, Charles moved into tech, taking roles at Twitter during its early IPO days and later at Google, TikTok, and Instagram. Along the way, she wrote a book, The Black Internet Effect, published by Penguin Random House.
“I actually haven’t been at any of my roles [less than] than three years—which is a long time in the tech world! It’s like dog years,” she says. In each of those roles, she was often the first woman, definitely the first Black woman, so she had to navigate spaces that required her to define herself in real time.
The iconic 1,200-acre preserve’s history dates back more than 150 years, evolving from a scrub-filled plot atop a mesa overlooking what’s now Downtown to an urban oasis—the largest of its kind in the country—filled with an array of museums, attractions, gardens, trails, restaurants, and more. Balboa Park is an epic playground where San Diegans and visitors alike can experience the great outdoors just as easily as they can enjoy a world-class performance or explore groundbreaking discoveries.
Tucked away in the Spanish Colonial Revival-style architecture are 18 diverse museums that allow visitors to spend the day learning about, well, anything. A great place to start is the San Diego History Center. Located in the Casa del Balboa building, the museum tells the story of the city’s past, present, and future through photographs and art, clothing and textiles, and interviews with people who witnessed history-making events firsthand. The San Diego Natural History Museum takes visitors even farther back with interactive exhibitions that show what the region was like up to 75 million years ago.
Blast off on a simulated trip to space at the San Diego Air & Space Museum, then check out artifacts from aviation legends, including the Wright brothers, Amelia Earhart, and Buzz Aldrin. Discover new perspectives revolutionizing the science world, learn about an often overlooked but overutilized utility, and exercise your creativity at the Fleet Science Center.
Calling all theater-lovers, Balboa Park has something for you, too. The San Diego Junior Theatre will present their musical take on beloved children’s book A Bad Case of the Stripes from June 26 through July 12. And laugh, cry, and marvel in awe as the pros of The Old Globe perform Kim’s Convenience, the award-winning comedy that inspired the popular series, from May 15 to June 14.
There’s nowhere else in Balboa Park quite like WorldBeat Cultural Center. The institution celebrates African diaspora and indigenous cultures around the world using art, music, dance, and education. The building, a renovated water tower covered in colorful murals, houses a performing arts center, museum, gift shop, cafe, and outdoor classroom.
If you’d like a side of nature with your culture, Balboa Park has you covered there, too. Stroll through the gardens of the Japanese Friendship Garden & Museum, a monument to the relationship between San Diego and its sister city, Yokohama, Japan. Inspired by traditional Japanese design dating back centuries, the 10-acre respite features a living exhibition that showcases plants native to both cities.
If there seems like a lot going on in Balboa Park, it’s because there is. Let theBalboa Park Cultural Partnership be your guide. The organization is the umbrella for 24 of the park’s institutions and offers an Explorer Pass that allows visitors to access multiple museums for one affordable price. The hardest part is picking where to start.
16 Museums, One Pass
Save on admission to San Diego’s top museums with the Balboa Park Explorer Pass. Explore 16 museums of art, science, history and culture across Balboa Park — all with one affordable pass. Choose the option that fits your pace: the Limited Pass (one day for up to four museums), the Parkwide Pass (seven consecutive days of access to all 16 museums) or the Annual Pass (365 days of unlimited exploring).
Looking for an experience-driven gift? Let the museum lover in your life enjoy their favorite museums all year with a Balboa Park Explorer Annual Pass gift voucher.
Bigger experiments, brighter ideas, and boundless curiosity await at the newly reimagined Fleet Science Center. This summer, the Fleet debuts Element 8 Cafe, an expanded theater queuing and concessions space, two new gallery spaces, and, for the first time, a free entrance gallery exploring science in and around San Diego. The transformation marks a new chapter for the Fleet, keeping it a vital, innovative, and accessible science hub for the region. Visitors are invited to explore the experience this summer and connect with the power of science like never before.
Address: 1875 El Prado, San Diego, CA 92101 Website:FleetScience.org Hours: 10 a.m. to 5 p.m. daily Phone: 619-238-1233
Japanese Friendship Garden & Museum
An accredited cultural gem, the Japanese Friendship Garden & Museum brings traditional Japanese garden design to life with koi ponds, curving walkways and layers of greenery. Guests explore bonsai trees, streams and peaceful nooks while taking part in exhibits, educational programs and festivals that illuminate Japanese culture. Situated in the heart of Balboa Park, the garden doubles as a meditative retreat and a dynamic gathering place, welcoming visitors to slow their pace and connect more deeply.
Address: 2215 Pan American Road E, San Diego, CA 92101 Website:Niwa.org Hours: 10 a.m. to 7 p.m. daily; last admission at 6 p.m. Phone: 619-232-2721
The Old Globe
A San Diego summer favorite, The Old Globe invites audiences to experience a beloved local tradition in its outdoor Lowell Davies Festival Theatre.
This summer, the 2026 Shakespeare Festival presents two thrilling tales of power, passion and romance. Measure for Measure, running June 14 through July 12, 2026, is a riveting story of justice and hypocrisy that asks who holds power, who is punished and what it truly means to be virtuous. Much Ado About Nothing, playing Aug. 2–30, 2026, is a classic rom-com packed with schemes, sparks and laughter as opposites attract. Audiences can enjoy both shows for $44.
Address: 1363 Old Globe Way, San Diego, CA 92101 Website:TheOldGlobe.org Hours: Box office open Tuesday–Sunday, 1 p.m. to final curtain Phone: Box office, 619-234-5623
San Diego Air & Space Museum
Aviation and space exploration come to life at the San Diego Air & Space Museum. See an airworthy replica of the Spirit of St. Louis, a Gee Bee racer and historic aircraft from World War I, World War II and the Korean and Vietnam eras. Get up close to the Apollo 9 command module — one of only 11 of its kind in the world — along with Mercury and Gemini capsules, Mission Control and space shuttle simulators, and a selfie spot beside a lunar lander on the moon. Running through 2026, Ripley’s Believe It or Not! brings oddities from around the world to Balboa Park.
Address: 2001 Pan American Plaza, San Diego, CA 92101 Website:SanDiegoAirAndSpace.org Hours: 10 a.m. to 5 p.m. Phone: 619-234-8291
San Diego History Center
History belongs to everyone. At the San Diego History Center, two experiences bring that history to life this summer: America at 250 and the Center for Women’s History. America at 250 traces San Diego’s place in 250 years of U.S. history, while summer programs invite children to learn and explore. The Center for Women’s History amplifies the voices of women whose leadership and creativity have shaped our region.
By understanding our past, we build a more vibrant and inclusive community together. These vital educational experiences are only possible through generous community support. Discover your roots, spark meaningful dialogue, and help keep San Diego’s stories alive for future generations.
Address: 1649 El Prado, Suite 3, San Diego, CA 92101 Website: SanDiegoHistory.org Hours: 10 a.m. to 5 p.m. Wednesday–Sunday Phone: 619-232-6203
San Diego Junior Theatre
Junior Theatre is San Diego’s longest-running youth theatre program, empowering students ages 4 to 18 to explore storytelling, performance, and collaboration in a supportive environment. Through classes, camps, and productions, young artists build confidence, creativity, and lifelong skills onstage and off. Each season features a wide range of opportunities, from introductory experiences to advanced training in acting and musical theatre.
Looking for a summer adventure? Junior Theatre’s Summer Camps deliver dynamic programs for grades K–12, including musical theater intensives, acting academies and immersive JT Studio experiences. It’s a place where imagination truly takes center stage.
Address: 1650 El Prado, Suite 208, San Diego, CA 92101 Website:JuniorTheatre.com Hours: 10 a.m. to 5 p.m. Phone: 619-239-1311
San Diego Natural History Museum (The Nat)
This summer, The Nat is talking trash—literally. Their newest exhibition, Washed Ashore: Art to Save the Sea, features larger‑than‑life marine sculptures made of ocean debris collected from beaches. It invites visitors to explore the impact of plastic pollution and discover ways to take action.
But the experience doesn’t stop at the gallery doors. Friday nights, the exhibition transforms into an ocean-themed “dive bar” during Nat at Night. Select Sundays bring something brand new: a rooftop brunch with sweeping Balboa Park views. Add two new giant-screen films and five floors of nature to explore, and The Nat is shaping up to be one of the season’s must-visit destinations.
Address: 1788 El Prado, San Diego, CA 92101 Website: SDNat.org Hours: 10 a.m. to 5 p.m. daily; 10 a.m. to 11 p.m. Fridays in summer Phone: 619-232-3821
WorldBeat Cultural Center
The WorldBeat Cultural Center is a nonprofit multidisciplinary cultural organization dedicated to promoting, presenting and preserving Indigenous cultures worldwide through music, art, dance, education, sustainability and community programs. WorldBeat elevates multicultural artists, expands opportunities for cultural enrichment and fosters deeper understanding across traditions. WorldBeat offers a holistic cultural experience that inspires pride, unity, connection and belonging for all ages.
Address: 2100 Park Blvd., San Diego, CA 92101 Website:WorldBeatCenter.org Hours: Classes: Monday, Wednesday, Thursday, 6–9 p.m. Exhibits and café: Friday–Sunday, 11 a.m.–6 p.m. Phone: 619-230-1190
Event Calendar
Throughout 2026: Ripley’s Believe It Or Not!
Step into a world of the weird and wonderful at Ripley’s Believe It or Not! at the San Diego Air & Space Museum in Balboa Park. Explore hundreds of bizarre artifacts, interactive displays and unbelievable stories that celebrate the curious and the extraordinary.
Presented in partnership with the San Diego Museum of African American Fine Arts, San Diego’s Lost Neighborhoods uses augmented reality, oral histories, and archival materials to explore communities and residents displaced by redlining, freeway construction, and other discriminatory policies.
Spend a summer night at The Old Globe. The Lowell Davies Festival Theatre stages Measure for Measure (June 14–July 12) and Much Ado About Nothing (Aug. 2–30), offering two unforgettable Shakespeare productions for just $44.
The Old Globe | 1363 Old Globe Way, San Diego, CA 92101
June 8–Aug. 7: Theatre Summer Camps
Summer camps at Junior Theatre spark creativity for grades K–12 with hands-on training, musical theatre intensives, acting academies, and JT Studio experiences.
A museum visit turns into a Sunday Funday with the addition of rooftop brunch, featuring mimosas, bloody Marys, and brunch bites from Wolfish by Wolf in the Woods (June 14, August 9) and Hash House a Go Go (July 12).
Nagashi at the Japanese Friendship Garden & Museum by floating a lantern to honor loved ones who have passed. Stroll merchant booths, enjoy cultural performances in the Inamori Pavilion, and sample food vendors plus a beer and sake garden in the lower garden.
Explore arts, science, history, and culture in the Balboa Park Cultural District with one convenient, affordable Pass. The Balboa Park Explorer Pass is your ticket to up to 16 museums and endless fun! Purchase your pass at BuyMyExplorer.com.
