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Whether you’re on a budget or want to splurge on your favorite brands, the city’s got plenty of options for your shopping needs
Spring has sprung in San Diego, and with it comes longer days, livelier nights, and many more opportunities to spend time outside. As you awaken from winter hibernation, it’s the perfect time to spring clean your closet and spruce up your wardrobe with fashion-forward fits from the city’s most stylish shops. No matter your budget, there’s a new piece out there for you.

If splurge is the name of your shopping game, there are plenty of upscale stores ready to luxe up your look. San Diego’s high-end malls—Fashion Valley and Westfield UTC—feature an abundance of luxury retailers that sell everything from handbags to haute couture. New this spring at Fashion Valley is the reimagined Prada store, elevating your shopping experience with an impressive collection of handbags, clothing, and accessories for women and men.

If a more local feel is more your speed, shop like a locavore at a variety of unique boutiques throughout San Diego County. With locations in La Jolla, South Park, and Banker’s Hill, Thread + Seed offers a thoughtfully curated collection of boho chic clothing, accessories, and gifts. Wild Dove’s three locations in Coronado, East Village, and Encinitas offer a selection of beachy cute, feminine, and dressy-casual clothing that’s quintessentially SoCal.

If you prefer to buy on a budget, there’s thrifting galore in store. In addition to the thrift store standbys Salvation Army, Goodwill, and Amvets, San Diego boasts a broad selection of trendy vintage offerings. Sea Hive Vintage and Makers Markets in Oceanside, Point Loma, and Mission Valley are one-stop shops for everything funky, cool, and handmade. Or try your thrifting luck with fun vintage fashion at smaller specialty stores like La Loupe Vintage in Normal Heights or Day to Day Vintage in North Park.

Finally, if your idea of spring fashion is lounging in luxury—and we don’t blame you—there’s plenty of opportunity to amp up your athleisure. High-end brands like Lululemon, Vuori and Alo Yoga have locations in Fashion Valley and UTC malls, while Aviator Nation keeps you cozy in high-end hoodies at their downtown La Jolla location.
The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers
Let’s start with his name.
No, not his birth name, Craig McKenzie Haskett.
Scrojo.
When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.
One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”
Their response: Wow, that’s a great name.
As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.
“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”
King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)
For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.
“I propose this: Cave paintings are the first poster art,” Scrojo says.

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.
If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.
“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.
“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.
Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.
His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.
Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”
He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.
“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.
Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.
He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.
Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.
Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.
Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.
“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
San Diegans are finding connection in gardens, shared produce, neighborhood gatherings, and simply sitting outside
Front yards. They used to be the most controlled part of a home—or not. They could be tidy with manicured lawns, have raised vegetable beds with food for sharing, or act as an overflow of things that didn’t quite make it inside. Thank you, capitalism, and the American habit of endless consumption. In Lemon Grove, where I live, it’s not uncommon to see a mechanic running a business from his front yard or a family selling birria on Saturdays from theirs. The front-yard genre is broad.
But in communities across San Diego County, the most exposed part of a house—the strip between public and private life—is being turned into something eminently usable, visible, and hang-outable. At first glance, this may seem decorative, but in creating an intentional space, particularly one that’s visible to neighbors and passersby, it’s also the release of a pressure valve.
Let’s not gloss it over: American life has taken a hard right at high speed; two wheels have lifted off the pavement as we careen toward who-knows-what, and our nervous systems are making a sound best described as zoinks!
People are trying to (re)build connection in an increasingly isolated culture, (re)find beauty in the midst of endless anxiety, and (re)create a system friendly for critters. Many of us are remembering that, Oh yeah—we’re biological creatures.

Landscape designer Andrea Doonan, of Andrea Doonan Horticulture + Design, is a certified arborist with more than 20 years of experience collaborating with homeowners and renters. She rejects sterile, white picket fence designs and places a strong emphasis on edible gardens and usable outdoor spaces. When we speak, she mentions the unusually wide range of plant and animal life in the relatively small size of our region, making us a “biodiversity hotspot.” (San Diego is the most biodiverse county in the Lower 48.) Because of this, we have a unique system of endangered species that rely on plants to survive.
“More and more, people are introducing native landscapes to connect to nature and support birds, butterflies, and bees,” Doonan says. “I’m very passionate about getting people to unplug and ground.”
Whether it’s for a love of all creatures, our climate, or water conservation, Doonan describes a broader shift toward habitat-driven spaces that are both aesthetic and ecological. For her clients, this can mean replacing turf with native planting, adding seating areas, or even rethinking the front walk as an active, planted threshold rather than just a green lawn. “There’s this idea that people want to make a difference,” she says. “But they also want a place to entertain, recreate, and ground.”
At the center of this is a simple but increasingly urgent question: How can small design choices ripple outward into community life?

For Doonan’s client Lee Miller, that shift is fully expressed. After remodeling the interior of his Pacific Beach home, Miller focused on the backyard, thinking that would be the place for his soon-to-be-born daughter to eventually play. The front yard of his corner property was the last detail to be completed.
Miller said he wanted “a very full, very natural look versus having everything measured.” He knew what he liked when he saw it, but it was Doonan who translated his ideas and guided the creation of a wildlife-friendly space with full-grown orange, plum, and pluot trees. “We have lots of birds, lots of bees, lots of lizards,” Miller says. “There’s nothing better than walking outside and eating fruit off a tree.”
The front yard has become where Miller’s family spends time—often more than the backyard. He and his daughter, who’s now 5, explore the space together, checking what’s growing, learning about their little ecosystem, and chasing lizards. It’s where his daughter plays, where she’s built her own fairy garden, and where neighborhood parents and kids tend to gather at the end of the day.

For her own Normal Heights home, Doonan designed a front yard that includes a seed library, raised beds, native plants, and a sitting area where she and her husband spend time. “I’m meeting my neighbors because I put two chairs and some plants in the front yard,” she says. “I’m sharing produce with them.”
That exchange has become part of the landscape itself, and she points to small systems (like seed libraries) as ways of circulating plant material and knowledge directly between people. In real life. Person to person.
More and more, Doonan says, when we’re talking about solving the big problems, it’s important to remember that everything starts local. Even “guerilla gardening”—small acts of informal planting and care in overlooked sections of land, such as parking strips—makes a difference. Tossing some seeds and adding a bench to the sidewalk strip out front can create a “pocket park” or “a mini-mini park.” In that framing, the front yard stops being an ornamental backdrop and starts becoming an infrastructure for connection.
Landscape architect Bret Belyea frames this front-yard movement (my term, not his) as social repair. “It’s a handshake to your neighbors and passersby,” he says. “It says something about who you are.”
Of course, plant choices matter, but not only for ecological reasons. Native and climate-appropriate plantings become part of how neighborhoods re-establish contact with each other, even without formal planning. What he describes is an aesthetic, but it’s also relational in the way a yard can signal openness rather than withdrawal, invitation rather than separation, and connection rather than, “Get off my lawn, ya damn kids!”
Hanging out in the front yard rather than sequestering in the back is a signal to outsiders that they’re really not outsiders at all. Or, at least, they don’t have to remain so.

Not every front yard in this shift toward social spaces has a professional’s influence. Some are created through labor, trial and error, and nostalgia. For Grace Wanjiru, the memory of her childhood in Gitaru, Kenya, led her to beautifully DIY the hell out of the front part of her half-acre Encanto property. When she bought her home nearly two decades ago, it was essentially just a little house plunked down on a giant plot of dirt. She had a blank slate and plenty of memories from which to create something that would imbue the space with peace and hospitality.
The designer-led yards are often framed through an academic understanding of ecology, structure, and intentional planting strategies, and Wanjiru did much of the same thing through instinct. When she’d visit her mother, who lives just outside of Nairobi, she was reminded of the abundant beauty and vibrancy of a childhood spent running free, climbing trees, and being connected to nature. It was important to Wanjiru that her then-young daughters, both now in their early 20s, have that experience.

Wanjiru’s goal was to create the feeling of home, not as replication but as translation. “When you throw a seed in Kenya, something grows,” Wanjiru tells me. “Here, the dirt is horrible for plants. I still wanted green and color. I wanted nature—birds and insects. I grew up with nature, but here: No.”
With an understanding of what would and wouldn’t grow in San Diego, Wanjiru was able to achieve a sense of home with succulents and native plants she purchased at Walmart. She created a large courtyard with a fence built of wood and corrugated metal. Inside, she added a hammock and a bird bath, which Wanjiru settled on after gophers ate through seven different plants; a table with an open cookbook, a bottle of wine, three glasses; a weathered dresser—once in her daughter’s room—that now sits opposite the table and contains Wanjiru’s many seeds. And, of course, strung lights.
The space feels rustic, comforting, personal, emotional, and magical. It feels like love.
Wanjiru likes to host small groups of her friends and family, keeping it intimate but accessible. “This is the kind of house you just call: ‘What are you doing? Are you making your African tea? Can we just come over?’ Because this is what they do [in Kenya],” she tells me. “And so I always want to have that, because I think for foreigners living in America, that’s one of the things we struggle with. We don’t have that kind of community.”
Craving a communal feeling, Wanjiru built it herself. And her kids grew up climbing the jacaranda tree and playing in the garden.
“We still gather out there,” she says. “We read in the hammock, talk, connect.”

Perhaps the most important part of a front yard is a garden, whether it’s a space for entertaining and gathering, retreating and grounding, discovering and playing, resting and people-watching. The science backs up what gardeners have long known: Spending time around plants can be profoundly restorative. A 2024 review of dozens of studies found that gardening is consistently associated with better mental health, greater well-being, and improved quality of life, also linking interaction with plants and green spaces to better nervous system regulation.
For Doonan, this is part of why the conversation around gardens is bigger than aesthetics. “Gardens are for everyone,” she says. “I think it’s a right for all of us to have access to gardens.” “All of us” means homeowners and renters, people with sprawling yards and people with apartment balconies, people with large budgets and people growing herbs in containers from the discount rack at Home Depot.
In my conversation with Belyea, I tell him about a little house I passed in Oceanside this past spring. The owners set out free avocado clippings from their tree for anyone to take. “This is people’s way of putting an olive branch out,” he says. “And it just happens to be an avocado branch.” Maybe that’s what this front-yard shift is really about. Maybe it’s about trying to remember how to live alongside one another again. A hammock beneath string lights. Kids chasing lizards through native plants. Someone slowing to ask what’s growing. A neighbor stopping by and staying longer than they planned to. All of it, a pocket of softness in a culture that’s trying its damndest to make us harden.
Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.
Dance to the American Rhythm, shop after-hours at the Summer Sera, and catch the Big Bay Boom fireworks show
Before, during, and after the Fourth of July, San Diegans can commemorate America’s 250th anniversary with an abundance of stars, stripes and local celebrations. America The Beautiful: 250 at The Rady Shell and Lamb’s Players Theatre’s revival of American Rhythm will look back at the many songs which define our country. Liberty Station’s Anchored in Freedom celebration and the Independence Day Carnival offer community-centered fun and loads of family-friendly activities. And who can possibly forget the Big Bay Boom, which will resume its reign over San Diego Bay as the state’s biggest fireworks show. Outside of the holiday festivities, this week brings the yearly return of Little Italy’s Summer Sera and the Athenaeum Summer Festival, as well as a slate of championship matches for All Elite Wrestling.
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Sip on refreshing beverages and savor a panoramic rooftop view this Friday from 6-8 p.m. during the 21-plus Sunset & Spritz at Margaritaville Hotel San Diego Gaslamp Quarter’s 5 O’Clock Somewhere Bar. There will be a live DJ (until 9 p.m.), appetizers, pool and cabana access, a photo booth, and a cash bar (until 11 p.m.). To accentuate the summer theme, guests are invited to dress in white, pink, and orange attire. Tickets are $29 and come with a welcome aperol spritz.
616 J Street, Gaslamp
Bring a patriotic palette to the Fairmont Grand Del Mar for The 250 Grand Tasting Menu at Amaya this Friday and Saturday from 5-8:30 p.m. Patrons will be treated to a five-course tasting menu, curated to exhibit a selection of standout regional flavors and culinary concepts that have shaped our country’s distinct food heritage. The meal will also include beverage pairings with each course, such as wine, cocktails, and artisanal drinks. Reservations are $330 per person (with tax and 20% gratuity) on OpenTable.
5300 Grand Del Mar Court, Del Mar
Don Toliver thrives at being the life of the party (and the “After Party”). His fifth album Octane, released in February, is indicative of his thrill-seeking nature. As with his earlier releases, Octane sees Toliver operating in the space between hip-hop and R&B, with warbling vocals and blaring beats that are best heard at a high volume. This Tuesday at 7:30 p.m., Toliver will play at Pechanga Arena, with rappers SoFaygo, Chase B and SahBabii—who had a guest verse on Octane standout “K9”—as special guests. Tickets start at $156 for this concert.
3500 Sports Arena Boulevard, Midway
What makes musicals like Wicked, Cats, Chicago, and Jersey Boys so timeless is the legion of excellent songs that makes fans out of those who’ve never even watched the show. This Friday at 7:30 p.m. during Blockbuster Broadway! at The Rady Shell, conductor Evan Roider, the San Diego Symphony Orchestra, and veteran vocalists Alex Getlin, Jessica Hendy, Scott Coulter, and John Boswell (also on piano) will perform an all-star theater soundtrack. In addition to the shows named above, audiences can expect songs from A Chorus Line, The Phantom of the Opera, Annie, and more. Tickets range from $57 to $129 for this concert.
222 Marina Park Way, Embarcadero
One night after recognizing the brilliance of Broadway, The Rady Shell will ring in the United States’ landmark anniversary with America The Beautiful: 250 this Saturday at 7:30 p.m. Conductor Byron Stripling, joined by a five-performer ensemble and the San Diego Symphony Orchestra, will lead a night of ballads that best resemble the red, white, and blue, including songs sourced from the Great American Songbook. After the show, concertgoers are invited to watch the nearby Big Bay Boom from their seats. Tickets range from $71 to $139 for this concert.
222 Marina Park Way, Embarcadero
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
KQ Aesthetic Society goes beyond cosmetic to provide comprehensive care and transformative results
Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas.
For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns.
“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says.

Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality.
She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.

“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.
Eighteen seconds, one unforgettable mistake, and a Fourth of July story that somehow gets better with age
There’s a famous video.
“This is insane!” the guy filming it seems to proclaim. “It’s the best fireworks show ever!” a companion confirms, inspiring a debate lasting over a decade.
All told, 7,000 fireworks exploded in the span of 25 seconds over San Diego Bay on July 4, 2012. A Michael Bay amount of unison. $125,000 worth of shells, cakes, Roman candles, and skyrockets had been placed on a barge—enough for 17 minutes of decorative sky flares—and…
Boom.
The sky looked like someone had set a giant Rorschach test on fire. Or as if whatever we all see in our Rorschachs—butterflies, clowns, tongue kissing, dads—was being electrocuted and lifted heavenward, amen. It was shocking how bright it was, how much it sizzled the local cosmos. Could’ve been one of those sci-fi films where a hole is ripped open between warring universes. But angstier, more metal—the work of some methy creator in a sleeveless concert tee.
The sound?
Lou Reed once released an entire album that contained 64 minutes of mindflaying guitar screeches and machine noises. No regular songs, just a fascinating amount of ear distress. His record label reps no doubt heard the melodic outro of their careers, but everyone else was in pain and stumped. That album still sounded better than the bay did that night. The bay sounded like a god who struggled with emotional regulation had blown his speakers and was working through the anger stage of AV grief.
In the left frame of the video, a middle-aged woman is attempting to drag her husband off by the hand. In no way does he want to go, possibly because he had missed the time Roseanne Barr sung the national anthem at a Padres game, simultaneously disemboweling and amusing America through the power of song. He would not willingly abandon an equally worthy San Diego trainwreck.
Another woman in the video appears to have just filled her beer, rushing to sit down for the show. She pauses mid-sit and returns to the full and upright position to properly bear witness. What was supposed to be prolonged entertainment has been so radically shortened that she will have to find another reason to drink. Lucky for her, drinking will be the only way to adequately process.
Locals remember the conspiracy theories. People wondered if the fuses had been tripped by a saboteur who was sympathetic to dogs, fish, or the growing suspicion that late-stage capitalism is a gorgeously branded but impossible dream sustained by remarkably efficient top-tier wealth retention and the soft compliance of fireworks-watchers who can no longer afford a house, a beer, or the personal impacts of human reproduction.
Speaking of being terrified of babies, babies were terrified. The children who witnessed it probably still can’t go near a candle store. But those kids will be tougher, perfectly scarred kids. They’ll write better songs.
That night helped us absolutely dominate the national news cycle. For a hot minute, we became America’s water-skiing squirrel. Now, years later, when you Google “fireworks gone wrong,” San Diego is always a top contender, along with that poor Nebraska family who nearly wiped out a couple generations in their front yard, their minivan somehow turning into a howitzer of recreational TNT.
There is still debate as to whether Big Bay Boom 2012 is the worst or greatest fireworks show of all time. But the advanced parts of civilization arrived at the truth as quickly as the women in the video did. It was undeniably amazing.
First of all, the point of Fourth of July fireworks isn’t “the intricate choreography of sky fire over a guaranteed amount of show time.” It’s about creating a vivid memory shared with some people you like, love, or would like to love.
BBB2012 used large-scale chemical fire to create the ultimate memory.
Sure, some people who iron their jeans subjected their family to a sermon about how San Diego managed to botch America’s birthday like a Disney princess-for-hire who smelled of quite a few Sauvignons.
The rest of us saw how perfectly it nailed the actual feeling of being an American. Because only a miniscule percentage of us bake postcard apple pies where every inch of crust is perfectly laminated like the wood in an Irish bar. Very few of us can paint on par with Picasso. The rest of us—despite truly believing in our America-activated abilities to achieve greatness in almost any field of our choosing—burn pies. We try to paint only to realize it looks like our fine motor skills have entered active death.
That’s why BBB2012 was the most perfectly American fireworks show ever: A wildly ambitious idea galvanized thousands upon thousands of people to both work on it and come to hold a beer and gawk at it, only to have it fail in the most glorious TMZ-level spectacle.
America isn’t about immaculate, storyless wins. It’s about how the framework of a country is solid enough that we can accidentally detonate our entire lives—a few times—and still probably be OK.
No one has America’d quite like San Diego did on that day. It was performance art. Lou Reed’s heart slow-clapped. Any brief municipal embarrassment quickly became a pride of our people. I can only hope the same for the Nebraskan yard family whose Dodge Aerostar became a hyperactive Death Star.
P.S. Local writer Maya Kroth compiled a quite great oral history of that night for Thrillist. The bottom lines for me were—it took nine months to prepare, no one was hurt, and even though the pyrotechnics company tried to zero out the bill, Big Bay Boom founder H. P. “Sandy” Purdon refused and paid them in full. This year will mark the 25th Anniversary of the yearly Big Bay Boom.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
See Rosalía in concert, stroll through Little Italy for Summer Sera, and dress up for Comic-Con
Summer has officially kicked off, and San Diego is celebrating the sunny season with a myriad of fun events. From San Diego Pride week and a fairytale performance at Civic Theatre to a Santigold concert and Comic-Con, there are dozens of opportunities to make memories worth adding to your scrapbook. Here are all the best things to do in San Diego this July:
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
Divine inspirations, operatic ballads, and symphonic pop production elevate Rosalía’s Lux to heavenly levels. Hear angelic vocals ascend—in up to 13 languages—during her performance at Pechanga Arena.
Enjoy a night of feel-good indie rock and sing-along anthems at the Cal Coast Credit Union Open Air Theatre courtesy of Young the Giant and special guest Cold War Kids.
Santigold collects genres like gold stars: musical accouterments that brighten her uniquely alternative sound. See her live in concert with dancehall producer Troy Baker Sound at Humphreys Concerts by the Bay.

Be the Civic Theatre’s guest for “Beauty and the Beast” and discover that a fairytale love sometimes lies beneath the surface.
Two male government workers pursue a secret romance amid the Lavender Scare in the San Diego Opera’s production of “Fellow Travelers” at the Balboa Theatre.
The deep blue sea is home to countless ecological treasures, including the remarkable marine organisms documented by Oriana Poindexter. Study her educational and experimental imagery at The Photographer’s Eye via Field Notes.
Audrey Hepburn. Marlon Brando. Salvador Dalí. What do these icons have in common? Each was the enigmatic focus of a Cecil Beaton portrait. Step inside Cecil Beaton’s Fashionable World, an alluring showcase of 20th-century style at San Diego Museum of Art.

The Little Italy Mercato will trade morning rays for golden-hour glow through its free Summer Sera, an expansion of the neighborhood’s farmers market with live music, artisanal finds, and a fetching amount of pet activities.
San Diego Pride week starts with a Dyke March and ends with the two-day “Pride Shines On” festival. The days in between? Run a 5K, march in the parade, visit the rainbow-lit St. Paul’s Episcopal Cathedral, and more.
Dress up for a Mediterranean-themed tea time at the Estancia La Jolla, a laid-back yet refined afternoon planned for the resort’s monthly Tea in the Garden series.
Nerd culture’s biggest gathering returns to the Convention Center. San Diego Comic-Con welcomes fans of everything from comic book cinema to ultra-rare collectibles for panels, exhibits, sneak peeks, and much more.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
A look at San Diego's top designers creating unique environments that combine creativity and function















AVRP Studios’ tradition for Design Excellence and Innovation began in 1976 with Doug Austin, FAIA, in Solana Beach, California. The firm has since grown to complete major projects throughout the United States and Canada. We think of ourselves as a family and we care deeply about people. We want to inspire, help make their lives richer and more complete through our efforts. We believe that architecture is one of the most important art forms because of the impact it can have on the lives of those it touches. We’re delighted to have been recognized with over 150 awards for design excellence.
703 16th Street, Suite 200, San Diego, California 92101 | 619-704-2700 | avrpstudios.com