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Everything SD FEBRUARY 13, 2025

The State of Cannabis in San Diego

Six years after Prop 64 legalized marijuana use, weed has become normalized in California—but some industry issues persist

The State of Cannabis in San Diego
Photo Credit: Erica Joan

The green rush has settled to a steady hum in San Diego. Since Prop 64 (the California law that legalized cannabis use, sales, and manufacturing for adults over 21) passed in 2016 and legal sales started in 2018, cannabis has gone from taboo to almost quaint—ubiquitous, normalized, and as casual as a kombucha in the fridge. It’s not just the same old crowd using it anymore.

The college kids who used to hotbox their buddy’s van with weed they bought illegally are now professionals who microdose gummies from government-licensed retailers. Retirees reach for tinctures to soothe aging knees. Surfers and golfers spark up after—or before, if anecdotes are to be trusted—a challenging set or round. And for the cannabis-curious? Today’s market is sleek, labeled, and often as polished as any other crave-worthy, Insta-pretty product you’d see online.

Perhaps the biggest surprise? It’s older adults leading the way. According to federal surveys, cannabis use among those 65 and older has doubled in the last seven years. In 2021 and 2022 surveys of adults 60 and older, 9.9 percent reported using it in the previous year. This makes seniors the fastest-growing group of cannabis consumers—more than Gen Z, even.

Dr. Igor Grant, director of UCSD’s Center for Medicinal Cannabis Research, credits this shift to the cultural permission that legalization provided. “Older people aren’t going to hang out near a high school to buy weed,” he adds. “Once cannabis became legal, it allowed them to try it—usually for medical reasons,” which he says are overwhelmingly “sleep and arthritic pain–related.”

Medical needs are what brought Lia Hunter back into the fold. The 61-year-old cofounder of Barrio Logan restaurant Lia’s Lumpia, Hunter was diagnosed with diabetic gastroparesis, a debilitating condition that left her bedridden with nausea and pain, about a decade ago.

“I was throwing up nonstop, and nothing worked,” she recalls, saying she was prescribed Zofran as well as Dilaudid and other opioids. “Then, my [sons] came in and said, ‘Smoke this.’” It was cannabis that finally provided relief, though she hadn’t used it in years and only considered herself a “recreational” cannabis user.

That kind of access wasn’t always possible. Spencer Hunter, Hunter’s son, remembers what he calls the Wild West days of medical dispensaries before Prop 64. “You’d see trap houses in trailers—places with a hitch ready to roll if they got raided,” he says, laughing.

Courtesy of March and Ash

He’d know—he and his brother, Pierce, who remains a budtender at a legal dispensary, worked a delivery service during that time. While there were plenty of so-called recreational customers, Spencer says, it was clear to him that most of them were patients, who he felt honored to serve. Today, dispensaries look more like Apple stores than street-level operations. They tend to be less personalized, and people are showing up to buy simply because they can.

Things have been rolling along at The Cake House, an Encinitas dispensary perched right on the 101. The Cake House is one of her best-selling accounts, says Encinitas-based Heather Williams, who reps Humo, a popular cannabis brand available in shops across the county. “Value eighths and pre-rolls are flying off the shelves,” she adds, referring, respectively, to lower-priced jars of cannabis buds weighing an eighth of an ounce and already-assembled joints. The brand’s top seller, a jar of small pre-rolls, costs $15.

Across the board, dispensaries in San Diego report strong edibles sales, too, but buds and joints are still king. Williams says they’re out the door as fast as staff can stock them, indicating smoking is still en vogue and convenience and value remain key. This matches up with national trends, too; cannabis data company New Frontier Data reports that cannabis flower and pre-rolls are the top-selling product combinations across the country.

THC-infused cannabis drink WYNK featuring a person at a bar

Dispensaries’ most popular products, like affordable eighths, full-flower prerolls, vapes, and gummies, reflect cannabis’s democratization. It’s accessible, functional, and far more reliable than the mystery bags of the pre-Prop-64 days. Spencer remembers those years when he and his brother delivered high-quality cannabis to medical patients. It was tested for pesticides and heavy metals even though there were no laws requiring it, but that was far from the norm. “We saw how much it helped people—cancer patients, seniors with Parkinson’s,” he says. “We knew it was medicine.”

That shift in perception—cannabis as medicine, or at least a less-harmful intoxicant—has paved the way for trends like the “Cali sober” phenomenon, where people ditch alcohol in favor of THC. Some consider it a healthier choice and appreciate the more leisurely mornings-after. “I’ve seen more people give up drinking and pick up cannabis than ever before,” Dr. Grant says. Unlike alcohol, he explains, cannabis users tend to remain aware of their impairment. “It doesn’t disinhibit you in the same way.”

Still, combining the two can intensify the effects of each, particularly when it comes to driving. “We’ve seen many emergency room admissions involving seniors who weren’t prepared for that interaction,” Dr. Grant adds, echoing a UC San Diego study that reported cannabis-related emergency room visits rose 1,804 percent among people 65 and older from 2005 to 2019.

The reality is that today’s cannabis isn’t the same as it was at Woodstock. Cannabis flower routinely tests at 25 to 30 percent THC, whereas, “a decade ago, cannabis products commonly had THC levels of about seven to 10 percent,” Dr. Grant explains.

Courtesy of Torrey Holistics

That higher potency is a double-edged sword: It provides better relief for chronic pain, but it can also cause more intense intoxication, interact poorly with medications or alcohol, and, in rare cases, lead to cannabis hyperemesis syndrome—a condition characterized by cyclical vomiting in heavy, long-term users. “It’s the flip side of what we’re talking about as benefits,” Dr. Grant says. “People need to be aware of what they’re consuming.”

Fortunately, legal dispensaries have made the process of buying cannabis safer and more transparent. Everything is tested, labeled, and (mostly) appropriately dosed—though concerns about label accuracy remain an industry-wide issue. Budtenders, like cannabis sommeliers, guide customers to the right product for their needs. Certain dispensaries, including Sorrento Valley’s Torrey Holistics, opened during the medical-only years and still prioritize medical patients.

Torrey Holistics offers compassionate-use programs under SB-34, which allows gifting cannabis to low-income patients and providing discounts for veterans, some of whom use it to treat symptoms of PTSD. “It’s about knowing what you’re getting and where it comes from,” Spencer says.

The Hunters, now industry veterans and activists, envision pushing that further. They dream of starting a nonprofit serving as an educational and political advocacy hub that, in contrast to existing cannabis organizations, bridges the gap for populations not commonly exposed to weed.

“We’re telling people, ‘Look at the testing label, not the box. Know what you’re getting,’” Spencer says. Their experience delivering to patients, many of whom were elderly, sick, or in chronic pain, left a lasting impression. So did joining their ranks. For the Hunters, cannabis is about care and accountability, two pillars they believe the industry still needs to improve upon.

Photo Credit: Erica Joan

But even in the post-legalization era, access isn’t perfect. Hunter relies on the brand Level’s high-dose THC pills, known as Protabs, to manage her gastroparesis and avoid trips to the emergency room. “A pack costs $79, and I might need three [packs] in a day, depending on how I feel,” she says. Hunter is fortunate—her family’s industry connections mean she gets discounts—but for many medical users, it’s an untenable financial burden, particularly because the human body develops tolerance to THC very quickly, meaning that medical patients often need increasingly high-dose edibles over time.

Despite cannabis being legal and widely accepted as medicine, insurance doesn’t cover it, and there is no longer any distinction between medical and “adult-use” or recreational markets in California since Prop 64 became the law of the land.

The industry’s future is evolving quickly, with federal legalization or the Drug Enforcement Administration’s potential rescheduling of cannabis—that is, moving it to a less restricted category on the controlled substances list—both looming. Experts like Dr. Grant predict that pharmaceutical companies will step in when the time comes, funding research and scaling production.

“Cannabis will look very different,” he says. Whether that’s a positive or negative change depends on who you ask. For many, it could mean more consistency and accessibility; for others, it’s a looming sign of a corporate takeover.

For now, San Diego’s cannabis scene is active, diverse, and quietly ahead of the curve. It’s parents managing stress, seniors easing arthritis pain, and professionals swapping out cocktails for something lighter. “It’s everybody,” Hunter says. “And that’s the point.”

Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.

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Arts & Culture JUNE 16, 2026

17 Things to Do in San Diego This Weekend: June 16-21

Dine at The Freedom Table, see Bob Dylan in concert, and explore local and national history through America 250

17 Things to Do in San Diego This Weekend: June 16-21
Courtesy of SD Melanin

As summertime inches closer to the shores of San Diego, there are plenty of reasons to be ecstatic. For one thing, there’s the impending arrival of the summer solstice (Sunday), and three days before that, Del Mar’s own Summer Solstice will return for its yearly golden hour. There are also plenty of local Juneteenth events, such as Kinfolk Fest, the Cooper Family Foundation’s Juneteenth Celebration, and The Freedom Table, a new, food-centered event from the originators of Juneteenth San Marcos. We’re also less than three weeks away from America’s 250th anniversary, and the celebrations range from the San Diego History Center’s America 250: San Diego 1776-2026 to NASCAR’s weekend of racing at Naval Base Coronado. 

Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Courtesy of Del Mar Village

Food & Drink Events in San Diego This Weekend

1-Year Anniversary Week at Cbar

Through June 20

Cbar has planned a week’s worth of festivities to mark its first birthday, and everyone can get in on the fun. The 1-Year Anniversary Week celebrations continue with a special edition of the Sips & Shells craft series ($50) on Tuesday from 6-8:30 p.m., half-off pastries with any purchase of a barista drink (plus an anniversary summer wine flight) on Wednesday and a five-course winemaker dinner on Thursday from 6-9 p.m. ($130). Finally, the birthday bash will conclude with live music on Friday (Will Fedak) and Saturday (Cappo Kelley) from 6-9 p.m.

2917 State Street, Carlsbad

Taste of Little Italy

June 16 & 17

Little Italy’s annual food crawl has so many options that it warrants splitting into two evenings, each boasting a diverse lineup of 20 neighborhood vendors. During the Taste of Little Italy, taking place Tuesday and Wednesday from 4-8 p.m., attendees can make their way from the Piazza della Famiglia to nearby dining destinations for bites like esquites, sausage rolls, hot chicken tenders, and forkfuls of handmade pasta. Each night will also include live music and stops for drinks, desserts, and vegetarian items. Tickets are $71 per day.  

Little Italy

Del Mar’s Summer Solstice at Powerhouse Park

June 18

As spring makes its golden transition into summer, welcome the new season with open arms and a big appetite during Del Mar Village’s marquee tasting event this Thursday from 5-8 p.m. With the Summer Solstice celebrating its 20th anniversary, this year’s iteration will include dozens of food and drink offerings from Del Mar Village vendors, soulful tunes from Christian Jules Taylor, live art by Sarah O’Connor, and wave-crashing views at Powerhouse Park. General admission (21+) is $157 and comes with unlimited tastings as well as a commemorative tasting glass, while VIP tickets are sold out; proceeds support the Del Mar Village Association. 

1658 Coast Boulevard, Del Mar

The Freedom Table at TERI Campus of Life

June 19

After hosting the first-ever Juneteenth San Marcos festival in 2025, Lionel and Natalie Saulsberry have upped the ante with The Freedom Table, an elevated observance of community, culture, and the culinary arts. This Friday from 4-9 p.m. at TERI Campus of Life, guests can enjoy storytelling, art installations, live music, curated cocktails, and a chef-led dining experience, all in recognition of Juneteenth’s lasting importance. Ticket options include general admission ($261), plus two charitable ticket options: supporter ($313) and impact ($417), with a portion of sales going towards the youth nonprofit Achievement in Motion. 

555 Deer Springs Road, San Marcos

Talladega Nights Father’s Day Brunch at ARLO

June 21

In honor of NASCAR’s Coronado debut and Talladega Nights: The Ballad of Ricky Bobby, ARLO is throwing a Father’s Day brunch for the dads who want to go fast. This Sunday from 8 a.m. to 2 p.m., patrons can order from ARLO’s regular brunch menu, as well as a trio of holiday specials: the Dad’s Day Steak and Fries ($64), the Fit For a King Muffuletta Sandwich ($29), and the Big Daddy Brookie ($14). This shake and bake-approved meal will also include a DJ, cigar rollings, whiskey tastings and a Ricky Bobby costume contest. Reservations can be made online.

500 Hotel Circle North, Mission Valley

Concerts & Festivals in San Diego This Weekend

Summer Fun on the 101 at Leucadia Roadside Park

June 20

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Everything SD JUNE 16, 2026

Teenage Car Theft Drove Me into NASCAR’s Arms

As NASCAR lands in San Diego this weekend, a recently burgled dad is irregularly excited

Teenage Car Theft Drove Me into NASCAR’s Arms
Courtesy of NASCAR San Diego

My 15-year-old daughter tried to steal our car this week, so I’m ready to become a NASCAR dad. It would be appropriate discipline. We just relocated to a nice suburb within walking distance of her high school. The suburbs are like living in a Tesla commercial. I am pretty far from the wealthiest dad in this neighborhood (I am the least wealthy dad in this neighborhood), more than a few engineering degrees short of being in the running.

I’m fairly certain watching NASCAR is a violation of our HOA and a violation of my daughter’s emotional HOA. But NASCAR hits San Diego this weekend and I have a fever I’ve never felt before. I want to watch 111 drivers do dangerous things in cars and trucks on an active military base in the ocean. Since my lifelong exposure to NASCAR is limited to Talladega Nights and every single iteration of the movie Cars, I can only base my plan of attack on oafish stereotypes.

So while other neighbor dads are sizing bubble jackets for their golf simulators, I’m gonna grow a Ricky Bobby, run the extension cord for the TV out into the carport we share with six other condos, fill a cooler with a proper 80-20 split of Hamm’s and Mountain Dew, treat a lawn chair like an ADU, and spend a few hours yelling ohsheeeit as if it’s a single, nine-syllable word.


The quality parents in our neighborhood seem to be able to sense anytime a vehicle breaches the 6 MPH threshold, so I should gather a crowd pretty fast. They may come over with strongly worded emails in their hearts, but one glimpse of Shane van Gisbergen and hometown hero Jimmy Johnson guzzling the last remaining drops of gasoline on the planet in a dazzling display of carmanship—they’ll join my NASCAR pop-up party.

By the time my daughter brings her friends over, we’ll have a real welcoming committee.

Because, like I said, my daughter tried to steal my car.

She wasn’t going to Mexico. But while Claire and I were off doing businessy stuff to afford my teen’s skincare rituals, she and a friend decided to teach themselves stick shift. She’s never driven a stick before. I’m not saying she has, but if she has driven a vehicle at all—it would have been done in a remote, abandoned parking lot where the only possible thing she could destroy was the concept of driving itself.

But a couple TikTok videos later, she and her friend felt a certain level of mastery had been achieved, and they gave it a go. They backed our VW Bug out of the garage with a series of stalls and transmission seizures, and managed to get it into the carport, attempting to do “donuts.” That’s when I got a call from a resident, who had taken an active interest in this experiment.

Which got me wondering about the power and might of vehicles. Turns out, even at carport speeds there exists a bit of potential fireworks. A garage door could become not a garage door anymore. At 145 MPH on Naval Base Coronado this weekend (don’t worry, they slow down to 100 MPH for turns), NASCAR drivers are essentially doorbell ditching gods. I didn’t register the temperature after my daughter’s trial run, but the track at NASCAR races usually hits a cool 130-150 degrees, enough to lightly sear some Nikes (the tires themselves hover in the 200 degree range).

And that is at least part of our fascination with NASCAR (the other fascination is the legendary pit parties, which either set humanity back a few evolutionary links, or advance it by the same amount of links). These drivers do something all of us do every day in a very efficient, boring way and take it to its extreme impulse. Grace and precision at the thunderous edge of shit going terribly wrong. Most of us have, upon seeing the price of California gas, wanted to pile our worldly possessions into a Honda Pilot and see how fast we could make it to our new home in Vegas. So NASCAR drivers are acting on our own wildest impulse.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Everything SD JUNE 15, 2026

Sunday Golf Is Making the Game Lighter

In a sport obsessed with prestige, a San Diego–born golf brand is betting on something more fun and less fussy

Sunday Golf Is Making the Game Lighter
Courtesy of Sunday Golf

Music drifts across the fairway. Someone’s in flip flops. The Pacific flashes in the distance. Sun peeks onto shoulders through the palm trees. It’s spring, technically, but the air reads suspiciously like summer. At the par-3 course at Liberty Station, the longest hole barely stretches past 120 yards, and no one looks particularly interested in becoming the next PGA legend.

This is where Sunday Golf was born.

“I got dragged to a par-3 course in 2019 —The Loma Club—and it was way more my jam,” says Ronan Galvin, CEO and co-founder of Sunday Golf, a company that makes lightweight golf bags for players who’d rather carry less and laugh more. “It was a lot different than the stereotypical ideas you have about golf where it’s kind of long, uptight, and exclusive.”

Galvin spent over a decade in the golf industry working in product development, sourcing and manufacturing. But he didn’t grow up swinging clubs. Basketball and football were more his speed. What clicked for him was a simpler, more relaxed kind of play: shorter rounds and weekend games built for fun rather than formality. The kind of golf that resonated for him felt accessible, effortless, and surprisingly his lifestyle.

Courtesy of Sunday Golf

He noticed something else, too.

On a course where five clubs do the job, players were still lugging 14. So Galvin built something smaller. Lighter. A bag designed specifically for par-3 rounds, the Loma Bag is sleek, functional, and refreshingly unfussy. It’s practical minimalism in a sport known for excess.

Sunday Golf was slated to launch in January 2020. Then, COVID hit. Shipments stalled; lost at sea. The future felt shaky. But the series of catastrophes for the young company turned out to be anything but: By the time inventory arrived that August, golf had become one of the few activities people could safely do.

“It introduced and brought so many people back to the game,” Galvin says. “It created a habit for a lot of people, which is a big reason golf is on its growth trajectory.” 

San Diego golf company TaylorMade golf in Carlsbad featuring The Kingdom golf club fitting and production facility

It turns out Americans can’t get enough of golf. Forty-eight million of them swung clubs last year, a 41 percent jump since 2019, and the National Golf Foundation says the total could top 50 million by the end of 2026.

The brand rode this unlikely momentum. Since 2021, Sunday Golf has expanded into larger lightweight bags and continues evolving from there. A major reason for the company’s success is its approachability, a value so central that it’s literally written on the office walls in the form of the company’s guiding mission: “Get 500,000 golfers having more fun by 2027.” This goal is measured, fittingly, by golf bags sold. 

Sunday Golf has already passed 300,000 bags sold.

But the numbers aren’t the point.

Courtesy of Sunday Golf

“To remind the world that life is meant to be enjoyed,” Galvin says of the brand’s why. In an era dominated by screens, golf offers something analog. “People are outside, touching grass with their friends. A golf bag is a golf bag, but our products are vehicles to help support that.”

Unlike legacy golf giants promising proximity to Rory McIlroy-level greatness, Sunday Golf leans into what Galvin jokingly calls “diet golf” or “golf light”—weekend rounds, driving range sessions, company scrambles. The bags are built for the casual golfer, and the fit feels obvious.

That philosophy resonates across Southern California, where year-round sunshine means golf courses never really hibernate for winter. As Galvin puts it, “the laid-back lifestyle of San Diego kind of seeps into everyone’s veins.”

Sometimes the validation arrives via email: a 76-year-old customer is able to walk the course again because their golf bag is lighter. Parents are able to take their children out with Sunday Golf’s kids line.

For Galvin, that’s the real win. Not perfection. Not prestige. Just more people outside, enjoying themselves. In San Diego, that might be the most natural mission of all.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Studio S MAY 5, 2026

Artistry, Aesthetics, and Inclusive Luxury

KQ Aesthetic Society goes beyond cosmetic to provide comprehensive care and transformative results

Artistry, Aesthetics, and Inclusive Luxury

Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas. 

For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns. 

“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says. 

Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality. 

She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.  

“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.

Arts & Culture JUNE 15, 2026

Art Plus Story Equals Culture

Announcing a partnership between Art & Design District, SDFC Playmakers, and San Diego Magazine

Art Plus Story Equals Culture
Photo Credit: Richard Barnes

FOR IMMEDIATE RELEASE

SAN DIEGO, CA — [June 15th, 2026] — Art plus story equals culture. Today, three local groups deeply invested in advancing San Diego arts and cultureSan Diego FC Playmakers, Art & Design District, and San Diego Magazine—have joined forces to tell its stories.

The initial project will be a landmark September edition of San Diego Magazine—fully dedicated to the people, ideas, and identities of the city’s creative community. After its release, those stories and more will extend across six months of integrated digital, social, and multi-platform coverage. Art & Design District and SDFC Playmakers will serve as co-publishers of the expanded editorial vision.

The Art & Design District is evolving into San Diego’s first home for the performing arts at iconic downtown venues like the Civic Theatre and Jacobs Music Center alongside research and development programs focused on artist live/work spaces, galleries, studios, and New School of Architecture & Design.

“[The Art & Design District initiative] is a long-term investment in San Diego’s creative life and the creative workforce that powers our cultural experiences and creative industries here at home and across the world,” says Jonathan Glus, Prebys Senior Fellow for Art & Design in Residence at Downtown San Diego Partnership. “But infrastructure alone is not enough. The public needs to see, understand, and participate in what’s being built and why. Joining as co-publisher of this issue means helping ensure that the story of San Diego’s creative community—its artists, its institutions, its future—gets told at the level of ambition the moment requires.”

San Diego has entered a defining chapter in how the region invests in its creative community, with civic and philanthropic leaders working alongside artists, brands, institutions, and people to chart a new model of public-private support for arts and culture.

As digital co-publishers of San Diego Magazine‘s arts and culture coverage, SDFC’s Playmakers partnership will include a six-month integrated collaboration designed to sustain the visibility of San Diego’s creative community well beyond a single issue.

“The Playmakers program was built on the belief that the creative community is essential to what makes San Diego, San Diego,” says Sebastian, San Diego FC’s SVP of Brand and Innovation. “Investing in local media that tells those stories—and reaches the audiences who need to hear them—is one of the most direct ways we can support the artists, organizations, and cultural leaders shaping this city’s future. We’re proud to step in as digital co-publishers of San Diego Magazine‘s arts and culture coverage and the founding partner of this new editorial program.”

Under the partnerships:

  • The Art & Design District joins as Co-Publisher of the September 2026 Arts & Culture Issue, undwriting San Diego Magazine‘s most ambitious editorial event of the year. 
  • SDFC Playmakers joins as Digital Co-Publisher of San Diego Magazine‘s arts and culture coverage, founding a six-month integrated partnership that includes co-publisher presence in the September issue. 

The partnership represents a new model for regional media: civic and cultural institutions providing the resources required for sustained, ambitious, local editorial media focused on the neighborhoods it serves. 

“For 78 years, the magazine has told the story of arts and culture here,” says Claire Johnson, CEO of San Diego Magazine. “But the fragmentation of traditional media has made it harder than ever to cover this community at the depth and scale it deserves. SDFC Playmakers and the Art & Design District have recognized something critical: Media is not separate from the civic conversation, it’s the stage for the conversation.”

San Diego Magazine retains full editorial control over all reporting, features, and original content produced under both partnerships.

“Our role in this ecosystem is to tell the story of San Diego’s culture and provide context for our readers.” says Johnson. “These partnerships give us the resources to do justice to that responsibility—and to extend that commitment well beyond a single issue. Our readers also deserve to know exactly how this work was funded. I’m grateful to our partners, and to the arts and culture community in San Diego for letting us tell this story.”

The September Arts & Culture Issue will be released early September 2026, with digital, social, video, and podcast coverage rolling out through early 2027.


ABOUT SAN DIEGO MAGAZINE For 78 years, San Diego Magazine has been the region’s leading lifestyle and culture publication, reaching approximately 6 million readers monthly across print, digital, newsletter, and social platforms. Owned and operated locally, the magazine has been the connective tissue of San Diego’s cultural conversation since 1948.

ABOUT SDFC PLAYMAKERS The Playmakers program is an ongoing initiative that seeks to identify and showcase the talent of San Diego creatives who are contributing to the culture, substance, and flow of our community. We want to bring the San Diego community together by marrying football and creativity to provide a platform for these Playmakers who are positively impacting our culture by pushing the boundaries through innovative ideas. The goal is to create a program that consistently provides growth and exposure opportunities for San Diego creatives, while shaping an authentic direction for San Diego FC’s brand and community-building process. Through this program we hope to contribute to the creative fabric of our city by providing paid jobs, projects, collaborations, as well as networking opportunities for Playmakers.

ABOUT THE ART & DESIGN DISTRICT The Art & Design District is a Downtown San Diego Partnership initiative, supported by the Prebys Foundation, working to shape a connected, vibrant arts and design district in downtown San Diego. Led by Art and Culture Expert Fellow Jonathan Glus, the initiative convenes artists, cultural leaders, civic stakeholders, and residents in service of a downtown that reflects the creativity, identity, and diversity of the region. Learn more at downtownsandiego.org.

Everything SD JUNE 12, 2026

Where to Golf with Your Dog in San Diego

The city's pet-friendly courses combine scenic greens, wagging tails, and a round that’s as much about your pup as your swing

Where to Golf with Your Dog in San Diego
Photo Credit: Jed Villejo

Golf doesn’t have to mean stiff collars, pleated khakis, whisper-talking on the green, or pretending your sand trap fails aren’t actually hilarious. Around San Diego, a handful of rebel courses are quietly rewriting the rules of an afternoon round, making them more relaxed, more social, and yes, more dog-friendly. These are the fairways where leashed pups pad alongside their people; where a suspenseful search for a golf ball in the bushes or—no!no!no!no!no!—in the water hazards are part of the fun; where every polite golf clap comes with a smiling, panting audience. If your ideal golf day includes a walk, a drink, and your dog riding shotgun, this is your teeing ground.

Emerald Isle Golf Course, Oceanside

For proof that a golf course can be approachable without being boring, look no further than Emerald Isle Golf Course in Oceanside. The executive course delivers consistently beautiful greens, rolling elevations, and just enough challenge to keep you engaged, not stressed—unless your pup breaks free and runs for the rolling elevations, in which case you’ll be very engaged and maybe a little stressed. Locals love holes like the canal carry on No. 3 and the wildlife-dotted pond on No. 16, while golden-hour sunsets steal the show most evenings. Dogs are genuinely welcome here, not an afterthought. Grab them a slice of watermelon from the clubhouse, pose in the cart for Instagram cameos with an Emerald Isle scarf (it doubles as an adorable bandana for your four-legged friend), or introduce them to the course’s resident pups like Bogey, the assistant director of instruction, and shop dogs Karl and Frank. Affordable, friendly, and no-frills, Emerald Isle feels like golf you and doggo can’t wait to play.

660 S El Camino Real, Oceanside

Courtesy of The Loma Club

The Loma Club, Point Loma

The Loma Club is where golf goes social. Set in Liberty Station, this historic 9-hole par-3 course trades country club stiffness for an easy, neighborhood energy that feels distinctly San Diego. The course is walkable and unintimidating, with skyline and harbor views doing most of the heavy lifting. The Loma Club is just dipping its paws into the dog-friendly trend, and welcomes them on the mini course and off the fairways. Though your pup is the epicenter of your world, the patio at Loma Club is the real star, hosting live music, trivia (even the smartest dogs are stumped), and cocktails that rival golf itself. You don’t even need clubs to enjoy it. Show up with your dog, wander the course, grab something from the clubhouse, and stay for hours. You’ll feel like you’re exactly where you’re supposed to be.

2960 Truxtun Rd, San Diego

Photo Credit: Jed Villejo

Goat Hill Park Golf Course, Oceanside

Calling Goat Hill Park a golf course almost undersells it. Known as the “People’s Park,” this historic Oceanside staple operates more like a community space where golf happens. Expect dogs strolling alongside the players, music streaming from magnetic speakers attached to golf carts, beginners smacking balls alongside serious talent, and locals and tourists sharing the same teeing grounds with a few four-legged besties trotting alongside. Saved from redevelopment in 2014, Goat Hill embraces a raw, unpolished look that’s both intentional and refreshing. With ocean views, a “19th-hole” fire-pit, and zero pretense, it’s golf at its most human…because: dogs.

2323 Goat Hill Dr, Oceanside

Courtesy of Omni La Costa Resort

The Club at Omni La Costa

Ready to add your pup’s name to the illustrious list of golf greats? Same. At the iconic The Club at Omni La Costa, the vibe is equal parts championship-caliber and casually fabulous. Emerald fairways so perfect you’ll hesitate to step on them, palm-lined paths practically begging for a golden-hour strut, and rolling greens that ripple in the sun. And just when you thought it couldn’t get any better, your four-legged plus-one enters the chat: For members and overnight guests, the La Costa lifestyle rolls out the (very chic) welcome mat for your (leashed) pup, turning tee times into a social affair of breezy, citrus-kissed luxury and leisurely strolls. Really—what are you waiting for? Even your dog’s got a standing invite.

2100 Costa Del Mar Rd, Carlsbad

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Partner Content MARCH 26, 2026

Design Leaders & Innovative Interiors: AVRP Studios

A look at San Diego's top designers creating unique environments that combine creativity and function

Design Leaders & Innovative Interiors: AVRP Studios


AVRP Studios’ tradition for Design Excellence and Innovation began in 1976 with Doug Austin, FAIA, in Solana Beach, California. The firm has since grown to complete major projects throughout the United States and Canada. We think of ourselves as a family and we care deeply about people. We want to inspire, help make their lives richer and more complete through our efforts. We believe that architecture is one of the most important art forms because of the impact it can have on the lives of those it touches. We’re delighted to have been recognized with over 150 awards for design excellence.

703 16th Street, Suite 200, San Diego, California 92101  |  619-704-2700  |  avrpstudios.com

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