Ready to know more about San Diego?

Subscribe
Features JANUARY 3, 2024

Secrets of the LaFayette Hotel

In an SDM exclusive, owner Arsalun Tafazoli walks us through the design decisions behind the $31 million facelift of the El Cajon Boulevard institution

Secrets of the LaFayette Hotel
Photo Credit: Tomoko Matsubayashi

As soon as it was announced that the historic, newly renovated LaFayette Hotel reopened, the airwaves started buzzing.

Ten chat threads of mine were all popping off simultaneously. “Have you been yet? Is it nice?”

Spoiler alert: It is nice. Really nice. This is the hotel’s first renovation since its construction in 1946, and the new version’s got custom everything: art pieces from CH Projects founder Arsalun Tafazoli’s own downtown home, lush textiles, vivid wallpaper, plush beds, decadent food. It has a pool harkening back to the days of old Hollywood, a few good bars and restaurants, and an antique-styled bowling alley à la There Will Be Blood.

Just as important is what The LaFayette Hotel doesn’t have, namely room service and televisions, since guests are meant to spend time mingling. And what it hasn’t got yet, but will soon—a subterranean, 1960s-esque supper club called Lulu’s and a Turkish bath–style spa—is sure to be the cherry on top of the $31 million renovation cake. It’s still a work in progress. But the bones are there, and from a design standpoint, they’re strong.

The LaFayette Hotel’s design was conceived in collaboration with Brooklyn-based Post Company, which also helped create the hotel’s custom finishes, like the rooms’ botanical goth wallpaper and The Gutter bowling alley’s plaster cast ceiling, alongside the hotel’s owner, Tafazoli, and his team. Tafazoli has a strong point of view and a deep personal connection—call it an obsession—with every design element, from the giant Atlas globe in the lobby bar to the custom guides to San Diego that appear in every room (full disclosure: our Chief Content Officer Troy Johnson penned that guide. You’ll recognize the prose when you see it).

Tafazoli’s properties are all reflective of his good taste. In-house at CH, Tafazoli has the Department of Interior, a “small army of six people” who help bring his fantastical visions to life. “Execution is a very difficult thing,” he tells me. “Every piece was custom sculpted, and we had to sort of figure out how you could get all modern building infrastructure into pieces we created.”

To add to the challenges, The LaFayette Hotel is on the National Register of Historic Places, so CH is required to build and design with the time period in mind and have plans approved by the Register. The result is a whimsical reimagining of what the property must have been like in its heyday.

Would he do it again? Is CH a hotel company now? Tafazoli looked overwhelmed as soon as I asked, letting out a big sigh. He had just gotten done telling me how much “brain damage” all of this had caused. He thinks for a second—then assures me that CH is a San Diego-focused company, so any expansion will stay here. Restaurants are always part of the game. But more hotels? “That’s not really up to us to decide,” he says. “If people like it, and the work resonates, then that gives us the opportunity to continue to do the work.”

Below, Arsalun Tafazoli shares his vision and inspiration for the LaFayette Hotel’s design and decor in his own words:


Consortium Holding's newly renovated Lafayette Hotel in North Park, San Diego featuring their lobby bar with lamps, decorative chairs, and a large skylight
Photo Credit: Tomoko Matsubayashi

“The fringed chairs in the Lobby Bar use fabric from House of Hackney. The mural that wraps around the bar was painted by Brazilian artist João Incerti. The custom Atlas sculpture that anchors the room at the center of the bar is filled with hidden symbolism, referencing everything from Wu-Tang to my late dog.”

Poolside chairs and cabanas designed by Consortium Holdings for the LaFayette Hotel
Photo Credit: Tomoko Matsubayashi

“We had custom fabrics and umbrellas made for the pool. This is a pretty historic space, and we wanted to keep the core of it. The cabana rooms are a big part of what makes the property special. It’s a special experience to have direct access to the pool in that way, and it makes for a pretty immersive environment. We thought about the flora and fauna that surround the pool and how they incorporate a level of escapism.”

The LaFayette Hotel
Photo Credit: Tomoko Matsubayashi

“[Oaxacan restaurant] Quixote was fabricated using elements sourced from a deconstructed church. We consider this space a place of agnostic worship. One side of the restaurant is the dark altar and one is the light altar, and they represent each side of us.”

Consortium Holding's newly renovated Lafayette Hotel in North Park, San Diego featuring The Gutter, the hotel's bowling alley inspired by Henry Frick's
Photo Credit: Tomoko Matsubayashi

“The Gutter was designed based on archival photos of Henry Frick’s personal bowling alley at the base of the Frick Museum in New York. We wanted to recreate it true to period. This room is also inspired by the final scene of the film There Will Be Blood.”

Beginner's Diner, a 24-hour restaurant with a retro 1950s diner aesthetic
Photo Credit: Tomoko Matsubayashi

“Beginner’s Diner is a true historical recreation of a 1940s diner—even down to the dimensions of the booths. Everything is custom and made by hand. We were also inspired by the Double R Diner from Twin Peaks.”

Consortium Holding's newly renovated Lafayette Hotel in North Park, San Diego featuring their lobby which has checkered floors inspired by the Ritz in Paris
Photo Credit: Tomoko Matsubayashi

“For the lobby, we wanted to do something that felt timeless and not hyper-relevant. The classic checkered flooring is an ode to the Ritz in Paris and other famous hospitality institutions around the world. Checkered floors are rooted in tradition, but the palette is updated. We made it our own by playing with color.”

Consortium Holding's newly renovated Lafayette Hotel in North Park, San Diego featuring a bedroom interior with a luxurious bed, mid-century interior, and a bathtub
Photo Credit: Tomoko Matsubayashi

“We put bathtubs in the ultra-luxe rooms because we’re fans of a nice bath. Also, these rooms were designed with a sense of intimacy and we imagined them as a place to share with someone you’re close with. There’s a particular mark in a relationship when you can use the bathroom with the door open. So why not put a bathtub in the middle of a luxurious room you are going to share with someone special?”

Consortium Holding's newly renovated Lafayette Hotel in North Park, San Diego featuring a bedroom interior with custom Moroccan terracotta tile and a view of the courtyard
Photo Credit: Tomoko Matsubayashi

“The poolside rooms feature custom Moroccan terracotta tile. Fundamentally, the rooms have the same design as those in the main building, but they use a different color palette and materiality—we had to make them more durable and waterproof. There are references to pool culture, reflecting the sun and San Diego, utilizing brighter tones.”

Consortium Holding's newly renovated Lafayette Hotel in North Park, San Diego featuring a blue couch with jaguar print cushions and custom hand-drawn wallpaper from Dane Danner
Photo Credit: Tomoko Matsubayashi

“The patterned wallpaper in the rooms was hand-drawn by Dane Danner and made in collaboration with Post Company.”

Consortium Holding's newly renovated Lafayette Hotel in North Park, San Diego featuring embroidered banners made by artist Meghan McAleavy
Photo Credit: Tomoko Matsubayashi

“The silk embroidered banners were made by artist Meghan McAleavy. The hallway wallpaper was designed in-house [by the CH Projects Department of Interior], and all the room numbers were custom-made, as well. We wanted the hotel to have a deep sense of history and tradition. There is a sense of familiarity, but also, you can’t quite place it. There are a lot of custom details in all the corridors. We really tried to create a place where you can get lost and find little new details every time you come back.”

Consortium Holding's newly renovated Lafayette Hotel in North Park, San Diego featuring custom reading lamps with images of snakes embroidered
Photo Credit: Tomoko Matsubayashi

“The sconces are custom glass made special for the hotel. The snake reading lamps are symbolic and represent a protector on your shoulder, but could also be interpreted as a devil on your shoulder. The theme of snakes permeates throughout the property. Snakes and serpents are probably the most significant animals in literature and mythology.”

“They can be seen as protectors and/or dangers, darkness and light, good and bad. They also have the ability to shed their skin, and that is powerful—they represent aspirational qualities such as transformation, renewal, forward growth, resilience. Also, in terms of design [at CH Projects], we never want to be neutral, and there is never a neutral reaction to a snake. People either love them or are disgusted by them. They represent the best or the worst sides of us.”

Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.

Subscribe to our newsletters

Select Options

By subscribing you confirm that you agree with our Terms and Conditions and Privacy Policy.

Arts & Culture JULY 13, 2026

How Scrojo Became One of Rock’s Most Prolific Poster Artists

The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers

How Scrojo Became One of Rock’s Most Prolific Poster Artists
Courtesy of Scrojo

Let’s start with his name.

No, not his birth name, Craig McKenzie Haskett.

Scrojo.

When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.

One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”

Their response: Wow, that’s a great name.

As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Courtesy of Scrojo

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.

“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”

King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)

For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.

“I propose this: Cave paintings are the first poster art,” Scrojo says.

Courtesy of Scrojo

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.

If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.

“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.

“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.

Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.

His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.

Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

Courtesy of Scrojo

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”

He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.

“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.

Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.

He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.

Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

Courtesy of Scrojo

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.

Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.

Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.

“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

Everything SD JUNE 30, 2026

The Fireworks Disaster That Made San Diego a Legend

Eighteen seconds, one unforgettable mistake, and a Fourth of July story that somehow gets better with age

The Fireworks Disaster That Made San Diego a Legend
Courtesy of The Port of San Diego

There’s a famous video.

“This is insane!” the guy filming it seems to proclaim. “It’s the best fireworks show ever!” a companion confirms, inspiring a debate lasting over a decade.

All told, 7,000 fireworks exploded in the span of 25 seconds over San Diego Bay on July 4, 2012. A Michael Bay amount of unison. $125,000 worth of shells, cakes, Roman candles, and skyrockets had been placed on a barge—enough for 17 minutes of decorative sky flares—and…

Boom.

The sky looked like someone had set a giant Rorschach test on fire. Or as if whatever we all see in our Rorschachs—butterflies, clowns, tongue kissing, dads—was being electrocuted and lifted heavenward, amen. It was shocking how bright it was, how much it sizzled the local cosmos. Could’ve been one of those sci-fi films where a hole is ripped open between warring universes. But angstier, more metal—the work of some methy creator in a sleeveless concert tee.

The sound?

Lou Reed once released an entire album that contained 64 minutes of mindflaying guitar screeches and machine noises. No regular songs, just a fascinating amount of ear distress. His record label reps no doubt heard the melodic outro of their careers, but everyone else was in pain and stumped. That album still sounded better than the bay did that night. The bay sounded like a god who struggled with emotional regulation had blown his speakers and was working through the anger stage of AV grief.

In the left frame of the video, a middle-aged woman is attempting to drag her husband off by the hand. In no way does he want to go, possibly because he had missed the time Roseanne Barr sung the national anthem at a Padres game, simultaneously disemboweling and amusing America through the power of song. He would not willingly abandon an equally worthy San Diego trainwreck.

Another woman in the video appears to have just filled her beer, rushing to sit down for the show. She pauses mid-sit and returns to the full and upright position to properly bear witness. What was supposed to be prolonged entertainment has been so radically shortened that she will have to find another reason to drink. Lucky for her, drinking will be the only way to adequately process.

Locals remember the conspiracy theories. People wondered if the fuses had been tripped by a saboteur who was sympathetic to dogs, fish, or the growing suspicion that late-stage capitalism is a gorgeously branded but impossible dream sustained by remarkably efficient top-tier wealth retention and the soft compliance of fireworks-watchers who can no longer afford a house, a beer, or the personal impacts of human reproduction.

Speaking of being terrified of babies, babies were terrified. The children who witnessed it probably still can’t go near a candle store. But those kids will be tougher, perfectly scarred kids. They’ll write better songs.

That night helped us absolutely dominate the national news cycle. For a hot minute, we became America’s water-skiing squirrel. Now, years later, when you Google “fireworks gone wrong,” San Diego is always a top contender, along with that poor Nebraska family who nearly wiped out a couple generations in their front yard, their minivan somehow turning into a howitzer of recreational TNT.

There is still debate as to whether Big Bay Boom 2012 is the worst or greatest fireworks show of all time. But the advanced parts of civilization arrived at the truth as quickly as the women in the video did. It was undeniably amazing.

First of all, the point of Fourth of July fireworks isn’t “the intricate choreography of sky fire over a guaranteed amount of show time.” It’s about creating a vivid memory shared with some people you like, love, or would like to love.

BBB2012 used large-scale chemical fire to create the ultimate memory.

Sure, some people who iron their jeans subjected their family to a sermon about how San Diego managed to botch America’s birthday like a Disney princess-for-hire who smelled of quite a few Sauvignons.

The rest of us saw how perfectly it nailed the actual feeling of being an American. Because only a miniscule percentage of us bake postcard apple pies where every inch of crust is perfectly laminated like the wood in an Irish bar. Very few of us can paint on par with Picasso. The rest of us—despite truly believing in our America-activated abilities to achieve greatness in almost any field of our choosing—burn pies. We try to paint only to realize it looks like our fine motor skills have entered active death.

That’s why BBB2012 was the most perfectly American fireworks show ever: A wildly ambitious idea galvanized thousands upon thousands of people to both work on it and come to hold a beer and gawk at it, only to have it fail in the most glorious TMZ-level spectacle.

America isn’t about immaculate, storyless wins. It’s about how the framework of a country is solid enough that we can accidentally detonate our entire lives—a few times—and still probably be OK.

No one has America’d quite like San Diego did on that day. It was performance art. Lou Reed’s heart slow-clapped. Any brief municipal embarrassment quickly became a pride of our people. I can only hope the same for the Nebraskan yard family whose Dodge Aerostar became a hyperactive Death Star.

P.S. Local writer Maya Kroth compiled a quite great oral history of that night for Thrillist. The bottom lines for me were—it took nine months to prepare, no one was hurt, and even though the pyrotechnics company tried to zero out the bill, Big Bay Boom founder H. P. “Sandy” Purdon refused and paid them in full. This year will mark the 25th Anniversary of the yearly Big Bay Boom.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Features JUNE 29, 2026

5 San Diego Food Trends to Know About

From surprise revivals to changing dining habits, these are the shifts redefining the local culinary landscape

5 San Diego Food Trends to Know About
Photo Credit: Arlene Ibarra

Comebacks Are the New Kickoffs

If absence makes hearts (and stomachs) grow fonder, then shuttered restaurants quickly become the hottest tickets in town—something a number of iconic institutions found out after taking very public hiatuses after historically long runs. For instance, following a lengthy (and extremely flip-floppy) closing process after 92 years in business, Las Cuatro Milpas reopened two blocks away in Mercado del Barrio. Similarly, Carlsbad butcher shop Tip Top Meats reopened in the same location (albeit a smaller space) after the death of founder Joachim “Big John” Haedrich in 2023. Finally, after a whopping decade out of business, Sami Ladeki and chef Alfie Szeprethy brought back Roppongi to its original Prospect Street space, where it was the talk of the town in the late ’90s. All came back under the same proprietors, so they weren’t third-party nostalgia-licensing deals. The algorithm may have ravaged our attention spans away from all but the newest and shiniest, but this proves there’s still hope for our collective prefrontal cortex.

New Generations Take the Reins

Other local eateries honored their pasts by bringing in new perspectives. The Lion’s Share in Embarcadero, Milton’s Deli in Del Mar, Dudley’s Bakery in Santa Ysabel, and J-K’s Greek Cafe in La Mesa handed over the keys to new owners willing to take on a big task: maintain the soul of icons through particularly rough economic circumstances for restaurants, navigate big feelings from longtime regulars (who often don’t take kindly to change), and make some necessary changes to keep going for another few decades. Taking over a project in process can be a lot harder than starting from scratch. But building that feel-good nostalgia doesn’t happen overnight, so it sure helps to have a well-established playbook of success passed down from those who came before.

Courtesy of Sugarfish

The Expansion Class Arrives

It wasn’t just restaurant groups from Los Angeles that decided to put down roots en masse, although San Diego saw plenty of LA transplants recently (Sugarfish, Mr. Charlie’s, For the Win, Katsuya Ko, Bacari). Global brands like Chef Fei, Zuma, and Pepper Lunch have locations of their own on the way, and upscale Canadian eatery Joey joined to the inescapable gravitational pull of Westfield UTC’s culinary cosmos for its first spot in America’s Finest City. Good to see the rest of the world is catching up with what we’ve been seeing the last few years—San Diego is a dining destination already on the rise.

Choosing To Not Choose

Between the never-ending news cycle of doom and perimenopause brain fog, I’m at the stage in life where I’m more than happy to let someone else make a decision for me, especially when it comes to what’s for dinner. And based on the way a lot of menus look right now, I’m not alone. It seems like half the places I visit offer some version of a prix fixe, omakase, or tasting menu. Restaurants are embracing the curated experience to solve the problem of affordability (a fixed menu reduces food and labor costs, guarantees an acceptable check average, etc.) and critical thinking in one fell swoop. Omakase (meaning “I leave it up to you”) is far from a new concept in high-end Japanese sushi culture, but now that it’s popping up everywhere from coffee experiences to grab-and-go sushi and sandwiches, it’s gone from somewhat niche to nearly omnipresent.

Courtesy of Rikka Fika

Local Coffee Hit the World Stage

The world got an up-close look at San Diego’s coffee industry when we hosted the premier specialty coffee expo World of Coffee for the first time this April. San Diego’s long and rich coffee history stretches back to the late 19th century. Things percolated fairly quietly for around a century before really picking up steam. Today, there are nearly 200 specialty roasters and cafes across the county, with many earning national accolades like the Good Food Award (Steady State Roasting, 2020; Bird Rock Coffee Roasters, 2023, 2021, 2019, 2017, 2016), Roaster of the Year by Roast Magazine (Mostra Coffee, 2020; Bird Rock Coffee Roasters, 2012), and the Specialty Coffee Association Coffee Design Award for packaging (Rikka Fika, 2026). Now that we’ve moved past the comically insufferable coffee snob era of the early 2000s, even java newbies can feel comfortable walking into pretty much any coffee shop in San Diego, asking questions, trying a few things, and feeling confident they’re going to get great service and a great beverage.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S JULY 17, 2026

NOW CFO: Specialized Financial Solutions for San Diego Businesses

NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses

NOW CFO: Specialized Financial Solutions for San Diego Businesses

Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in. 

For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement. 

NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business. 

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.” 

With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them. 

“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block. 

And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.

Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.” 

“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.” 

Partner Content
Everything SD JUNE 24, 2026

Before She Died, Edna Harper Asked for One Thing

The creator of Mission Hills' iconic topiary garden hoped future owners would preserve the living artwork she spent decades cultivating

Before She Died, Edna Harper Asked for One Thing
Photo Credit: Casiel Sanchez

Edna Harper asked for one thing before she died: that the next owner of her iconic Mission Hills home keep the street-facing “garden.” Which is essentially asking the future residents to be curators of a whimsical and obsessive, delightful and strange, classic, cartoony and slightly unhinged sculpture museum. Harper, who died in January at the age of 87, poured her heart into this topiary bonanza, and it’s right there for everyone to see.

Like thousands (or millions, there’s no formal estimation) of others, I had scrolled through the photos of this topiary fantasia before I ever stood in front of it. As of this writing, Harper’s Topiary Garden is No. 227 of 2,686 Things to Do in San Diego on Tripadvisor, making it a popular tourist stop between fish tacos, a day at the beach, and a stroll in nearby Presidio Park. But crowdsourced photos quickly snapped in direct overhead sunlight tend to flatten the shapes that, while meticulously manicured, refuse to behave. In person, Harper’s figures seem to be in motion and, given that they’re sculpted out of bushes, they literally are. (I’d love to see a maintenance timelapse.)

Animals emerge out of shrubs as if they have impish ideas. A fanciful whale, a man in a sombrero, a random spiral twisting skyward, otherworldly creatures that defy categorization—all of these exist together in a neatly trimmed cascade pouring down the steep front slope of the property.

You don’t accidentally end up with a yard like this. You decide to create it and choose to cultivate it, and then you keep deciding and cultivating—for decades.

Although a consistent parade of looky-loos have visited over the years, most have never been inside the home, which is on the market for the first time since Harper and her husband, Alex (who died in 2020), bought it in 1969.

Courtesy of Christopher Delgado

“It was and is a landmark,” says Christopher Delgado, Harper’s cousin and trustee of her estate. “She specialized in Chinese brush art and Japanese art called ‘sumi-e,’ a form of Zen art. She was a creator … she was very, very talented.”

I can’t stop thinking about Harper, sitting at the kitchen window, looking down at her masterpiece and the watchers watching it. The image of Harper enjoying the joy the public took from her handiwork makes me want to understand the woman behind the work. Because topiary, as an art form, has always been a little… loaded.

Topiary has always had a bit of an identity crisis—and that’s part of its charm.

When I think of topiary, I immediately think: Fancy. French bourgeoisie. Palace of Versailles. Mais non! Topiary has its origins in Rome. According to the Center for Architecture, the word “topiary” has its origins in late 16th century English, which combines the Greek word “topos” for place and the Latin word “topiarius” for ornamental gardner.

Photo Credit: Casiel Sanchez

Topiary started as a flex, really. A Julius-Caesar-adjacent pastime for the most ancient one-percenters; an expression accessible only to those with land, labor (or, put more plainly, enslaved people), and spare time. In its earliest form, topiary was about control: bending nature into submission. It’s where symmetry and precision signaled order, taste, and money.

But with the collapse of the Roman Empire and the Dark Ages that followed, the topiary almost preceded the Dodo Bird in extinction. Monks quietly kept the art alive by growing herbs and manicuring the gardens and hedges within the courtyards of their monasteries.

It wasn’t until the Renaissance nine centuries later when topiary saw a resurgence—ah, Versailles!—and this form of pleasure gardening went into overdrive. Nature became architecture. The French pruned their foliage into iconic cones and obelisks, walls to keep out the riffraff, and ornamentation designed to impress. The Dutch got a little freaky, as they do, and sculpted complicated figures, animals, and even furniture.

Inevitably, the pendulum swung again, and topiary fell out of favor once it became viewed as excessive and even absurd. Even so, it never really disappeared. It just migrated to exist in a completely different paradigm. It was less Versailles and more, “What if this bush were a mouse?”

Children at the New Children's museum clay workshop

Fast forward to Disneyland in 1963. That year, the park opened a topiary garden in Fantasyland with verdant sculptures of giraffes, camels, elephants, and hippos all inspired by Denmark’s Tivoli Gardens.

Disney’s interpretation of topiary—which is still a fixture of park decor today—falls more into the realm of imagination and possibility than restrained aristocratic performance.

That’s one of the stranger throughlines of topiary: It moves from elite to everyday, from stiff and formal to playful and silly, from symbol of control to something steeped in personal expression.

Which is what makes a place like Harper’s Topiary Garden so compelling and the woman behind it utterly intriguing.

Courtesy of Christopher Delgado

Born in 1938, Edna Harper was something of a Renaissance woman. She worked for two decades as a dental assistant, and she later became a notable painter, calligrapher, and stained glass artist (the house itself is adorned with her work). But she was also savvy in other ways.

“She graduated [with a degree in dental assisting] from San Diego City College and wanted to have her own money and her independence,” says Delgado. “Most people didn’t know that she was such a great businessperson, and for many years, she managed all of [the couple’s] properties on her own. She was great at building relationships … she touched a lot of people’s lives.”

Her friend and fellow artist Julie Roth attributes her artistry to her relationship with Harper. The pair met two decades ago at an art class at Oasis in Mission Valley.

“She was just the most encouraging person,” Roth says. “I didn’t know I could paint, but apparently I can. She was a tremendous person.”

I asked Roth what she’d want people to know about her friend.

“Her empathy and diplomacy,” she says. “[She had] a sharp eye for other talent. She spotted me, but I’m not the only one she encouraged.”

That sharp eye suggests attention, the same kind it takes to look at a bush and also see a whale. Or a spiral. Or something that doesn’t exist yet, but could.

Photo Credit: Casiel Sanchez

Nothing about Harper’s life suggests someone chasing attention. And yet, she ended up creating something that demanded hers, and she took great pleasure in seeing people enjoy her creations.

The garden didn’t happen all at once. It grew out of years of travel, observation, and collaboration. Harper often traveled without her husband, always returning from trips to Japan, Thailand, and other parts of Asia with ideas and impressions captured through sketches in a notebook.

“She would get creative ideas from her travels … she’d come back with ideas and pictures, and they’d go about cutting that topiary bush into shape,” Delgado says.

For the past 25 years, she had the help of her gardener, Pedro Duran—who’s still employed by the trust and has maintained the garden since Harper’s passing.

In the early topiary years, Harper worked closely with Duran in what Delgado describes as a kind of shared “labor of love.” She would share her sketches and together the pair would shape the bushes into something deliberate.

Photo Credit: Casiel Sanchez

“As she got older, she would increasingly draw her ideas and [Duran] would [carry them out],” Delgado says.

That collaboration reinforces that her garden was not an act of control, but one of creative collaboration and translation. From memory to sketch. From sketch to shrub. From something seen, somewhere else in the world, to something rooted in the soil of a steep hillside in Mission Hills.

Harper also made sure that the lawn’s boisterous energy made its way into the house on Union Street. Apparently, she threw legendary parties.

“Fairly regularly, in the late ’70s and ’80s, she would host Super Bowl parties with 200 people. She had TVs everywhere,” Delgado says.

It’s not hard to square that image with the stillness of the garden which, despite the careful pruning and intentional design, is voluminous and nearly vibrating.

And, damnit, I wish I’d watched some sportsball on her shocking number of TVs and wandered out front to the topiary—slightly wine-drunk with an orange smear of wing sauce on the corner of my mouth—to marvel at the leafy hippo and this woman’s elaborately creative life.

Photo Credit: Casiel Sanchez

I can hear Delgado smiling as we talk on the phone. He’s going back to his childhood, when he talks about being one of the cousins Harper doted on when he visited.

“The adults were inside, and we’d be out in the camper,” he says, “and [Harper] would come check on us, make sure we were okay. She always had gifts for us. If it was Easter, there were chocolate eggs. If it was Christmas, stockings. We were the beneficiaries of them not having kids because they showered us with all their love.”

Knowing this and taking a look at her garden again, you can see it’s not the work of a shut-away curmudgeon. It’s wondrous, inviting, and the right kind of weird.

“Ultimately, she did it for herself and family, first and foremost,” Delgado says of Harper’s Topiary Garden.

Harper’s one request of whomever buys her home may seem like a focus on basic maintenance, about hedges and upkeep and preserving something visually striking. But it’s really about attention. And maybe, too, about legacy. Not hers, per se, but the legacy of community, relationships, art, creativity, possibility, adventure, culture, dedication, and love.

For now, it’s there for anyone to see, and its future is in the hands of whomever comes next.

A

About Aaryn Belfer

Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.

Features JUNE 18, 2026

The Perfect Shot with SD’s Top Food Photographers

We ask the city's best food photographers to choose their favorite pics and share their secrets to capturing a drool-worthy pic

The Perfect Shot with SD’s Top Food Photographers
Photo Credit: Luciana McIntosh

Food is a notorious diva to photograph. The wrong lighting can make José Andrés’ paella look like a jaundiced grain bowl. You could be staring at the best sandwich of your life, but shoot it from above and—hey, congrats on that abandoned piece of lettuce bread. A cottage meme industry has been built around the hilariously bad photos on review sites that make Michelin-star food look like Michelin tires.

Especially in a visual modern media world, food culture depends on great photographers capturing the painstaking work in equally deserving ways. We asked four of San Diego’s top food photographers for their favorite shot from another year of documenting what we eat.

Photo Credit: Kimberly Motos

Kimberly Motos

Birdman Sandwich at Chick & Hawk

Getting this kind of shot takes a bit of yoga. Asana yourself into the corner, hold your breath, pray that a chef on the move doesn’t back into your light stand.

“You’re stepping into someone’s workspace during their busiest moments, so it’s a balance of being present to get the shot and being invisible to not slow anything down,” Kimberly Motos says.

The subject here is the Birdman sandwich from Chick & Hawk—hot fried chicken thigh, tangy slaw, kimchi comeback sauce, sweet and spicy pickles, potato brioche bun—getting a hearty dousing of its difference-maker seasoning. Motos captures the parts of the process that diners don’t usually see: the chaos behind something that looks so simple.

Photo Credit: Lucianna McIntosh

Lucianna McIntosh

Oysters + Jewel of the Sea Martini at The Fishery

“I love this image because it feels like a moment you want to step into,” says Lucianna McIntosh. A warm, sunny day at The Fishery in PB with oysters, caviar, and martinis. Yes, please.

The little details—the glass sweating a little, the direct afternoon light creating stark shadows, the oyster glistening on the tray—are the main characters. Instead of trying to overly control the setup, McIntosh “followed the light and lines that draw you in more,” she says. “This was one of those moments where everything lined up on its own for a second. I love it when the shadows end up being just as important as the food itself.”

Photo Credit: Eric Wolfinger

Eric Wolfinger

Herb-Roasted Golden Chicken at Fleurette

La Jolla native Eric Wolfinger—who won a James Beard Award for Tartine Bread, one of the most stunning bread books of all time—says he doesn’t have a signature style. His style is a conduit.

“I see my job is to translate the chef’s point of view into something you can feel,” he says.

For this shot, Fleurette chef Travis Swikard had one directive: cuisine du soleil (“cuisine of the sun”). With a spread of leeks vinaigrette, herb-roasted golden chicken, and beets, Wolfinger wanted to create a scene that felt straight out of the French Riviera, relaying the light, bright style of Swikard’s new spot.

Some bonus additions here: Extra lights—to add lots of warmth—and a clipping from an olive tree.

Photo Credit: Dee Sandoval

Dee Sandoval

Espresso Ice Cream at Lucien

Timing and light are everything in food photography. In Lucien—La Jolla’s tasting-menu-only restaurant with moody ambiance—a single strobe flash creates the ideal spotlight.

Dee Sandoval says she uses the “natural, just-plated energy” of the dish to “create a portrait of moment and craft.” That’s why this Mostra Ghost Bear espresso ice cream—with San José dark chocolate mousse, soy-miso caramel, and koji shoyu chocolate sauce—looks like it might dissolve halfway to your mouth.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Partner Content SEPTEMBER 27, 2022

Visit Tuolumne County to Find the Unmistakable Spirit of Fall and Winter

Take a refreshing trip to Tuolumne County, where your senses will get their fill and your wallet will stay full with off-peak accommodation prices

Visit Tuolumne County to Find the Unmistakable Spirit of Fall and Winter
Gold Country Columbia Stage Coach.jpg

Gold Country Columbia Stage Coach.jpg

It’s that time when all of your senses are awakened by the unmistakable feel, sights, tastes, smells, and sounds of fall and winter. Experience them all in Tuolumne County in Northern California! Discover a different side of Yosemite National Park in the quieter and less crowded destinations. Watch as history comes to life with local tales and vibrant colors in Gold Country. Temperatures are dropping, but cooler adventures are found on the trails and slopes of the High Sierra and at unique events throughout the County.

Take a refreshing trip to Tuolumne County, where your senses will get their fill and your wallet will stay full with off-peak accommodation prices.

Find Serenity in Less-Crowded Yosemite National Park and Surrounding Area

Yosemite

Yosemite

Yosemite has quieted down, and now’s the time for national park adventures and new explorations. Find yourself in awe as you take in the sights among the giant sequoias backdropped by colors of maples and dogwoods and maybe some glistening snow in the Tuolumne Grove of Giant Sequoias. Or, hike around stunning Hetch Hetchy Reservoir.

Wander in Groveland, outside of Yosemite, and enjoy a warming pumpkin spice latte or a one-of-a-kind seasonal brew. Feel like shopping? Pop into some of the unique shops in town to find gifts and seasonal decor to bring home.

Discover an Era Past in Gold Country

Gold Country Jamestown - Railtown SHP Roundhouse-3.jpg

Gold Country Jamestown – Railtown SHP Roundhouse-3.jpg

Explore Gold Country starting with the nooks of Columbia State Historic Park, and let your eyes and nose lead you into candle, candy, and provisional shops where their seasonal creations will warm your heart. Listen for clanging from the blacksmith shop or clinking of the authentic stagecoach as it enters town.

In nearby Jamestown, become immersed by the smells, sounds, and sights of Wild West railroad culture at Railtown 1897 State Historic Park, and stroll down Main Street where you’ll find shops, restaurants, and inns housed in picturesque historic buildings.

In Downtown Sonora, you’ll find many shops and restaurants located in historic buildings; as you step inside, you’ll see some interiors are left to show the architecture of 150 years ago. Also, take in a show at the Gold Country’s premier theater company, Sierra Repertory Theatre.

Reach the Mountain Tops in the High Sierra

High Sierra Ski_Photo Credit-Dodge Ridge Mountain Resort.jpg

High Sierra Ski_Photo Credit-Dodge Ridge Mountain Resort.jpg

High Sierra adventures await where brisk mountain breezes are the perfect excuse for a cozy sweater. Take a hike along the Pinecrest Lake Loop Trail, and catch unreal views of changing leaves set against rugged granite mountains. Feel the invigorating wind in your face as you ski, snowboard, or snow tube down glorious mountain sides.

Visit the nostalgic mountain town of Twain Harte and enjoy a relaxing stroll to find some fun fall fashions or handy cooking gadgets to help with upcoming holiday cooking or gift giving.

Stir Up Your Seasonal Cheer

Events Sonora Christmas Parade.jpg

Events Sonora Christmas Parade.jpg

Seasonal cheer is found in every town throughout Tuolumne County. Events include Fall Fest at Indigeny Reserve in Sonora and Harvest Festifall in Columbia State Historic Park in October. The night-time Sonora Christmas Parade, the night after Thanksgiving, and the sights and activities of Christmas Town Sonora delight all ages.  The Polar Express departs Railtown 1897 State Historic Park for the North Pole on weekends following Thanksgiving.

Plan Your Trip to Tuolumne County

Rush Creek Lodge

Rush Creek Lodge

You’ll need a place to stay during your visit. Pick from mountain resorts, historic inns, cozy vacation cabins (perfect for gathering the family), distinctive B&Bs, and full-service RV parks.

Start planning your vacation with the help of travel inspiration and information delivered directly to your mailbox. Request your FREE Tuolumne County Travel Guide at VisitTuolumne.com today. Or, call the Visit Tuolumne County team at 209-533-4420.

Travel Yosemite

Thousands of savvy locals already get it.

San Diego's best restaurants, experiences, and events—handpicked and delivered to your inbox weekly. You in?

Close the CTA

Contact Us

1230 Columbia Street, Suite 800,

San Diego, CA