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Word-of-mouth keeps these lowkey spots thriving without viral videos or PR
Walking inside Fidel’s Little Mexico in Solana Beach is like wandering into a House of Leaves–esque vortex, where the interior feels bigger than the exterior. Hallway after hallway leads to stairwells, random dining rooms, occasionally a bathroom through a seemingly unmappable rabbit hole. Thinking back, it’s likely I’ve never been to Fidel’s with fewer than six family members. It’s also completely plausible that we’ve never sat at the same table twice.

Fidel’s opened in 1960, and the original owner, Fidel Montanez, runs it to this day. The restaurant’s famous, gloriously bulging smothered burritos taste the same today as they did last week as they did last year as they did in the ’60s. My son eats the same tacos I gobbled down as a teen. Nostalgia is one potent emotion, and, for me, Fidel’s provides it in spades. In an age when the average restaurant lifespan ranges from eight to 10 years, it’s managed to last. How?

Places like Fidel’s don’t have Instagram accounts or weekly email newsletters carefully curated by a public relations firm. They’re the joints you drive by every day on your commute until one day, during a commercial break on 91X, it occurs to you to wonder, “How long has that place been there?” and, then, “How on earth does it stay open?” Maybe it makes you intrigued enough that, on your way home, you take that exit, and you step inside.

Such curiosity recently got the better of me. Sandwiched between a fishing supply shop and a smog inspection garage is Volare Italian Dining, a family-owned eatery open since 1978. I’ve passed the unassuming building in Point Loma dozens—if not hundreds— of times on my way to Pechanga Arena and Liberty Station, and I’ve long wondered what garlicky treasures lie inside the walls that so badly need a fresh paint job. One night, family in tow, I decided it was time to find out.
After wedging my car into a spot in the very crowded parking lot at Squidco bait shop next door, I walked into a time capsule—clearly, interior design is not a priority at Volare, but it works.

“People don’t go here because they want to have a five-star dining experience,” laughs owner Antonella Pascucci, née Sanfilippo. “But that’s the charm of it. It’s a fine line between ‘I want to do some updates’ [and] ‘I don’t want to lose the old-school vibe.’”
Pascucci’s uncles Alfio and Onofrio Sanfilippo opened Volare in the ’70s, running the restaurant as partners until they returned to their native Sicily 20 years later. Their sister Anna, Pascucci’s mother, took the reins, and it’s remained in the family ever since. Now, Pascucci handles the day-to-day and hopes that, one day, her own children will take over the business.

That history is visible inside. Terracotta-colored walls showcase crinkled photos and mismatched paintings over an industrial-gray carpet, worn down over decades of service. None of the plates match, and there’s one beer on draft, $13.95 for a pitcher.

Food prices have hardly soared with the times, either. Pascucci says they’ve rarely had to increase prices until recently, thanks to a longtime affordable rent agreement with their landlords at Squidco, another multi-generation, family-owned business. “I literally have raised prices probably three times this year, because of the fact that my mom had prices from, like, 1992,” she laughs.

It’s still a screaming deal—my linguini with clams cost a whopping $15.95 and easily serves two. You can feed a kid for less than 10 bucks. A glass of wine is $7.
Despite the family’s disinterest in traditional advertising, decades of word-of-mouth referrals have proved to be enough to keep loyal regulars coming back again and again and again. Just don’t look for them on delivery apps. “My focus is my customers that are in the restaurant,” Pascucci says. The kitchen is tiny, and, frankly, they don’t need the added stress.

Speaking of stress, soon after my visit to Volare, I find myself gritting my teeth as my car scrapes and bounces its way along the crumbling stretch of University Avenue from Rolando Park to City Heights. “This food better be worth it,” I whisper to myself.
But once I step inside the 600-or-so-seat Chinese banquet hall at City Heights’ Diamond Palace resplendent with glittering chandeliers; Chiavari chairs; and white-tableclothed tables piled high with pan-fried potstickers, shrimp siu mai, and steamed pork buns—the intense salivation prompted by the glorious scents helps wash my irritation away. Aromas of scallions, chili oil, roasting meat… my olfactory glands are working overtime.

Michael Tran is one of the four partners behind Diamond Palace, which opened in 2022. It’s hardly a new endeavor for the longtime restaurateur—he’s worked in restaurants for the better part of 30 years, 23 of them as general manager at another San Diego dim sum giant. That experience helped him launch what he believes is the biggest (and best) dim sum restaurant in the county.

He points to the menu, each item accompanied by a picture. “[Ordering is] very easy,” he promises, even for first-timers. While the restaurant does get plenty of Chinese guests, he says City Heights’ heavily international neighborhood brings in diners from all over the world, including many refugees and immigrants from Somalia, Cambodia, and Vietnam.
“Weekdays, we’re not that busy. You can show up with 20 people, no problem,” Tran says. But on weekends or holidays, the dining room often fills up for both lunch and dinner, especially when a private party books the adjoining room that can be sectioned off.

Dim sum is always available, as is the regular kitchen menu with dishes like Peking duck and salt-and-pepper shrimp. To get the most out of your visit, Tran encourages guests to order a variety of options without fear. Don’t like one? “Don’t worry, I’ll take it back,” he promises. “I’ll make it simple, easy.” He doesn’t let me leave empty-handed, and I show enormous self-restraint not scarfing down all of the steamed custard buns before leaving the parking lot.
Of San Diego’s estimated 11,000 restaurants, only a small fraction of them ever appear on a TV show or the pages of a glossy magazine. Many of them have managed to survive, against all odds, without viral videos or even reliable hours. Even the most adventurous eaters can fall prey to new restaurant FOMO I’m guilty of it. But it’s worth exploring those quiet spaces built not on the backs of giants, but grandparents and dreamers. These restaurants provide more than food. It’s a legacy. And it tastes great.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Your guide to the area's best physicians nominated by their peers and chosen by the San Diego County Medical Society
For over two decades, the San Diego County Medical Society (SDCMS) has worked collaboratively with San Diego Magazine to recognize physicians who are held in the highest regard by their peers. Votes and nominations are open to all physicians in San Diego. The voting physicians are asked to vote for physicians within and outside their specialty to whom they would refer their friends and family. Through this process we have identified 968 physicians in 102 specialties.
In a synchronized effort, SDCMS confirmed every individual nominee’s Medical Board of California licensing and current practicing status. Through this exhaustive process, 968 physicians are being honored this year. Many of them have also been recognized for multiple years since we began publishing this list. Multi-year honorees will have the number of years they have been selected listed in brackets behind their name.
Although not all our superb physicians are represented on this list, we still acknowledge and appreciate their contributions. The selection criteria are strict, with only a small percent of physicians selected in each specialty. Many additional physicians received multiple votes from their peers, however, did not reach the threshold to be on the list. The best choice of physician for a patient includes many factors and we all work hard to meet their needs. We are proud to recognize that all physicians in San Diego work collaboratively to provide the very best care for all.
We welcome and encourage all San Diego County physicians to participate in their county and state medical societies as we work toward the SDCMS vision: “Physicians United for a Healthy San Diego.” The strength of our united voice as a medical community depends on the leadership and advocacy of all of us. We appreciate the assistance of all the physicians who voted, and we thank San Diego Magazine for their support.
Congratulations to all of our 2026 Top Doctor selectees! For more information regarding membership, voting, future events and becoming more involved with the medical society, visit www.SDCMS.org.
* Brackets denote the number of years chosen as a Top Doctor
Garth Ross Jacobsen, MD [4]
UC San Diego Health
9300 Campus Point Dr, MC 7220
La Jolla, CA 92037
(858) 657-7025
Long H Nguyen, MD [2]
Kaiser Permanente
3420 Kenyon St
San Diego, CA 92110
(800) 290-5000
Kimberly A Fitzgerald, MD [2]
Kaiser Permanente
3420 Kenyon St, Bldg B 1st Floor
San Diego, CA 92110
(800) 290-5000
Azadeh Shirazi, MD [2]
Sharp Rees-Stealy Medical Group
16899 W Bernardo Dr, 1st Floor
San Diego, CA 92127
(858) 499-2777
Dalia Abadeer Banks, MD [8]
UC San Diego Health
9500 Gilman Dr, MC 0898
La Jolla, CA 92093
(858) 657-6510
Adam Brent Barrus, MD [3]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Francesca Betti, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Arsh Chopra, MD [1]
Kaiser Permanente
360 Rush Dr
San Marcos, CA 92078
(800) 290-5000
William T Connell, MD [12]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Andres Falabella, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Alexander M Girgis, MD [5]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Austin J Henry, DO [3]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Paul James Himaya, MD [7]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Brian Alexander Janda, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Tse-Sun Ku, MD [9]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Jason Philip Lujan, MD [17]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Kris Cheryl Lukauskis, MD [1]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Lars R Newsome, MD [20]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Deena Helen Perotti, MD [1]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Gabriel Rene Rubio, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Alaa Saghbini, MD [3]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
David Maged Seif, MD [8]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Edward Harding Sherer, MD [4]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Kevin James Staggenborg, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Sepehr Shokri Tabibzadeh, MD [12]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
Kris Kishore Vasant, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666
The in-demand sourdough treats from ultra-small batch, family-run microbakery are popping up more and more across San Diego
There’s a blink-and-you’ll-miss-it sign tacked on a utility pole on a residential street in La Mesa with one word scrawled across it: SOURDOUGH. Megan Loney has lived in the Academy Heights neighborhood all her life—in fact, her parents reside next door and she lives in the house she grew up in. Out of her kitchen, she runs Gemini Twins Bakery. But based on demand, she may need to start looking for space somewhere else.
“We already have, let’s see, one, two, three…” she counts the equipment around the room. “Six fridges in the house.” (One fridge even gets delivered in the middle of our conversation.) Of course, not all of them are for the bakery, she adds. Half are dedicated to fermentation, from pickling peppers to making kombucha.
Scientists have long touted the benefits of yeast and bacteria converting sugars as a way to improve digestion and overall gut health (among other benefits) for many years. Handmade, housebaked sourdough bread has particularly regained popularity after a dip in production during the commercial bread heyday of the mid-20th century, driven in part by at-home attempts during the pandemic. Loney began experimenting with her sourdough starter in 2019, hoping to improve her family’s nutrition and eating habits.
It didn’t click right away. “It took me a year to keep my starter alive,” she laughs. “I didn’t bake any bread until 2020.” Once she did manage to nurture her starter to life, she taught herself how to bake better versions of store-bought items. “Look at anything on a label in a store these days, and it’s terrifying!” she says. “I was like, ‘No, no, no, we can do this fresh.’”
Loney started selling loaves and baked goods to friends and family before officially launching Gemini Twins (named after her twins, naturally) in 2024, first appearing at La Mesa Oktoberfest. Now, you can pick up her products at the Lakeside farmers market on Thursday afternoons, the Sharp Grossmont farmers market every other Friday morning, Cardiff farmers market on Saturday mornings (although not as the main bread vendor), and the first and third Saturdays of every month in her driveway—just follow the sourdough signs.
Gemini Twins mainly sells sourdough loaves, both traditional and flavors like blueberry lemon basil (made with lemon basil, not lemon and basil) and Dilly Jack (dill, Monterey Jack cheese, and dried onion), plus cookies, cinnamon rolls, scones, and bagels. Loney makes her own in-house blend of fresh-milled whole grain wheat that she mills herself, along with Central Milling organic high-mountain bread flour, a blend of spring wheat and high protein winter wheat. Using organic is key, she says, to avoid negating the health benefits of fermentation with possible exposure to pesticides, herbicides, or other chemicals.
After leaving a steady job in construction to launch Gemini Twins, she’s determined to make it work by any means necessary—literally. When she was pregnant with her youngest child, she was baking up until and actually on the day she gave birth. “It’s a dedication for sure, but it’s one that I love,” she says. Launching a viable sourdough brand isn’t exactly the easiest business to get into—most farmers markets and small grocers already have an overabundance of products. But the chance to be her own boss, support her wife who’s currently going to school full-time (as well as their kids), work from home, and share her wares across San Diego? It’s worth it. “The most important part is that it’s family-based,” she says. “We’re just hoping to see it grow… there’s a pretty big horizon in front of us.”
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
From food festivals and Fashion Week to hockey games and Oktoberfest, these are the best events to add to your calendar in October
It’s finally fall, and although it may not feel like it (our ceiling fans are this close to flying off their hinges), San Diego is ringing in the cozy season with a heap of fun events. Whether you’re wanting to find your new favorite outfit at Fashion Week, cheer at the Oceanside Shock’s home debut, or practice meditation at the Strength in the City Festival, these are the best things to do in October.
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Go beyond the menu during the Taste of North Park, with over 50 food samples and 15 beverage stops, plus live music and art-driven programming to keep all the senses engaged.
Cross the Coronado Bridge—and bring your appetite—for A Taste of Coronado, an island-wide culinary jaunt in support of beloved businesses and the Promises2Kids nonprofit.

In the Roustabouts Theatre Co.’s newest comedy at Scripps Ranch Theatre, roommate beef has no age limit. In “Ripcord,” a feud between Abby and Marilyn escalates to absurd heights.
Pay it forward to local public schools with each pet adoption, purchased piece of art—from over 170 artists—and sip of wine, beer, or spirits at the free La Jolla Art & Wine Festival.
Those in search of creativity and community can find both at Other Places Art Fair South, a free showcase for independent artists and galleries at California Center for the Arts, Escondido.

Where can you play pickleball with celebs, sample local eats (including that place you’ve always been meaning to try), and take part in the scenic and delicious Grand Tasting at Surf Sports Park? There’s only one answer: the Del Mar Wine & Food Festival.
Sashay your way through the 19th annual Fashion Week San Diego, home to stunning runway couture, fall designer collections, and a trunk show—perfect for shopping for your new look.
Dance to Y2K throwbacks all weekend long during Ocean Beach Oktoberfest, which includes a beach party, a stein-holding competition, a brat-eating contest, and for VIP attendees, a custom “OB2K Oktoberfest” liter
mug.
First comes the sting, then comes the shock. San Diego County’s newest sports franchise, Oceanside Shock, will make its home debut in the Federal Prospects Hockey League versus the Fresno Falcons at Frontwave
Arena.
Working out is just one part of this Waterfront Park wellness experience. Practice meditation, play bingo, and recover with sauna zones during the Strength in the City Festival.
At the 25th annual Oceanside DÍa de los Muertos Festival, the Day of the Dead is alive and well. Walk through a chalk cemetery and Por Siempre Car Club’s decorative trunk altars during the free event.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
Chantal Partolan’s growing food business blends her Filipino and Chinese heritage with a creative, memory-driven approach to cooking
As a child, Chantal Partolan never considered cooking as a viable job route. Rather, it was a passion she could turn to as a way to flex her creative muscle, from the time she was in school all the way into adulthood working in a corporate space.
“I never felt like [cooking] was a chore, like some other people feel,” she says. To feed that passion, she started hosting supper clubs in 2022, creating menus and full tablescapes to bring together friends and family. With each successful gathering, she wondered: Could she take this further?
In 2024, she did. Officially launching as Bik-Lun, she began small, hosting baking pop-ups in Long Beach before moving back to her hometown of San Diego in 2025. Now, Partolan still mostly pops up at small local businesses like Moniker General and Joon Shoppe, but now also offers small batch catering and private chef services, all centered around her father’s Filipino and her mother’s Chinese heritages.

Bik-Lun (pronounced bik-LUHN, like “fun”) is named for her mother. “When she migrated to America when she was younger with all her siblings, they all got American names,” Partolan says. She doesn’t strictly adhere to rigid culinary rules—instead, she lets memories drive her creations.
“Now that my grandparents are no longer here, trying to revisit those memories and share them with others has been a really important part of this journey for me,” she explains. Ingredients like red bean and black sesame reflect her Chinese roots, while more savory items like sinigang (a sour and savory Filipino soup) pay homage to her father’s family.
Collaborating with other children of immigrants is another way she experiences flavors through a fresh lens. There are so many Filipino-run small businesses willing to share their own familial memories and inspiration, she says. “Hearing their experiences sometimes helps me recount my own.”

You can next catch Bik-Lun on September 27 at Home Ec + Best Bud with Magnaye (formerly One of One), October 3 at Patine’s new location in Bankers Hill, and October 10-11 at the Mingei Museum for Merkado Kultura, a makers market for Filipino producers. Partolan says since most customers are familiar with her sweet products, she’s planning to offer more savory items—like a breakfast sandwich—at the Home Ec event to give people a taste of her creative versatility.
Eventually, she hopes to add some permanent residencies to Bik-Lun’s schedule—a few are already in the works, so stay tuned—while also looking for ways to combine her food and photography expertise. (A cookbook? Maybe, she says.) But in the meantime, Partolan will remain curious about where she comes from—and how it can take her to where she’s going.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Jacob Chen’s Made for MeiMei adds protein and fiber to flavors like ube, black sesame, and PB&J
As a kid, Jacob Chen scrounged up whatever odd jobs he could—running lemonade stands, organizing garage sales, reselling appliances on Facebook Marketplace. But there was something about cooking that kept him coming back to the kitchen. “It started as a way for me to spend time with my mom,” he says. “In a way, I think it was inevitable that I would begin a food-based business.”
That business ended up being Made for MeiMei, a line of low-sugar, high protein and fiber mochi flavors like ube, matcha, red bean, black sesame, peanut butter and jelly, and chocolate hazelnut. “‘Mochi’ is derived from ‘mochigome,’ which is the special type of short grain rice that gives mochi its stretchy, chewy texture,” he explains. Traditionally served in Japan as a dessert to celebrate the new year (similar to bibingka in the Philippines and nian gao in China), American-style mochi tends to taste sweeter and often comes as mochi ice cream. However, Chen points out that wasn’t always the case.

“Before mochi was synonymous with ice cream and refined sugar, it was simply a rice based snack filled with whole food ingredients,” he says. “That’s the version of mochi we’re trying to bring back.”
Made for MeiMei’s primary ingredients are rice flour and coconut milk, plus the featured ingredient for each flavor. But rather than using refined sugar, Chen sweetens his mochi with monk fruit and uses organic pumpkin seed protein and chicory root fiber to create what he calls “the first better-for-you mochi.”
Recent collaborations include a mochi-wrapped gelato with An’s Dry Cleaning, strawberry daifuku cream puff with Mon Chourie, and a funfetti chantilly cream dip mochi with The Clovery, but Chen has his sights set on retail expansion. Currently, Made for MeiMei products are available online, locally at Easy Does It Cafe, Bodega Market, or at upcoming events like Embolden Beer Company’s Taste of Shogun on September 27 (admission is free!) and a pop-up with Organic Oren on October 5.

Besides being better for you nutritionally, Chen’s goal for the business is to also be better for the world. He’s worked in rehabilitation clinics and volunteered at San Quentin when he lived in Berkeley—experiences that transformed his worldview. “It really doesn’t take much to be on the other side of the fence,” he says. That’s why he donates portions of proceeds to organizations like Second Chance San Diego (which helps formerly incarcerated people find steady employment), Immigrant Defenders Law Center (a nonprofit deportation defense law firm), and Border Angels, an advocacy group working to reduce fatalities of people crossing the United States and Mexico border.
Chen has his sights aimed high, hoping to bring Made for MeiMei to more local grocery stores and cafes before hitting national retail shelves. Will he stop at mochi? Maybe not.
“There are so many childhood treats that could use an ingredient upgrade,” he says. “Mochi is just the beginning!”

There’s no such thing as too much omakase, and we’re leaning in. On September 24, chef Davin Waite (The Plot, Wrench & Rodent) will join chef Mark Correa at Roppongi Restaurant & Lounge for a one-night-only, eight-course omakase experience with an optional (but personally recommended) beverage pairing curated by sommelier Humberto Ramirez. You definitely need to snap up a reservation for this one before they’re gone—and with a dream team like this, they will be gone.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Scripps electrophysiologists not only deliver the latest therapies, they help develop them
Atrial fibrillation (AFib) is the most common cardiac dysrhythmia, affecting more than 10 million people in the U.S. The condition, characterized by an irregular and often rapid heartbeat, raises the risk of stroke, heart failure and death. Advances in electrophysiology, a subspecialty of cardiology focused on the heart’s electrical system, are transforming how AFib and other dysrhythmias are diagnosed and treated. Scripps electrophysiologists use state-of-the-art therapies—some of which they helped develop. They were instrumental in the pre-FDA approval research for an effective new treatment, pulsed field ablation, and are on the forefront of other innovative treatments. Click here to learn more.
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