“La Palapa is on Reo Drive in the first neighborhood I grew up in, Paradise Hills. I remember going there with my mom. There were no major stores around, no Walmart,” Delgado says. “That block is stuck in time. Getting that lucky shot of all those cars lined up… it’s just the perfect encapsulation of the colors and the richness and everything I love.”
Delgado nabbed this shot of two South Bay women hanging out at a car show. “It’s their homie’s car, and they were just putting on eyelashes and talking,” she recalls. “They were so beautiful and cool.”
This image is an inadvertent double exposure. “The photo that I had taken originally, that’s in Tijuana. It’s a fruit market. It’s not supposed to be art, but the way that they decorate it every day, it has a personality, you know?” Delgado says.
“It happened to go over [a photo from] my project where I was documenting shopping culture [in South Bay]. My friend Angelica Grijalva, who is also an amazing photographer, was my model, and we were going to those mega discount stores in San Ysidro. These kinds of stores thrive here. They are affordable, accessible. They give us enough to feel stylish and have our personality shine through. These are the safe spaces for us to find our identities.
“Angelica was checking herself out in the reflection of the door, just making sure she looked okay. [Girls from South Bay] are always trying to look our best and making the most out of the least.”
Serna-Rosas took this picture of National City’s iconic Price Breakers shopping center during a night drive through the area. “I chose a specific stock of film … that’s supposed to have more of a cinematography type of feel,” she recalls. “So I was thinking, If I made a movie about South Bay, what would I photograph?”
“In the whole coastal area of South Bay, it’s really common to have these trailer homes,” Delgado says. “This house was one of the first in the row. This style of excess, I guess it would be called tacky [by] the mainstream, but I think people that are from this area appreciate it.”
“Quinceañeras are such a huge celebration of the majority of young people’s lives in this area,” says Delgado, who snapped this photo at the Chula Vista Mall. “They were doing a fashion show on this day. There was a huge crowd. I love that these young girls are having fun and embracing their womanhood, their girlhood, and their culture.”
Delgado captured a car show at a popular intersection in National City, photographing this cherry-red lowrider and the group of friends inside. “You could tell they’ve been homies forever,” she says. “People from South Bay, they just love nostalgia. I think that the cool thing is that all generations are there. These guys, maybe in their 40s or 50s. Me and my friends, standing on the corner taking photos. Young kids walking around with their parents. Those moments are so special to me.”
