
Featured articles
Food & Drink
Food & Drink
Things to Do
Featured articles
Things to Do
Everything SD
Things to Do
Featured articles
Things to Do
Things to Do
Things to Do
Featured articles
podcast-ep
podcast-ep
podcast-ep
Featured articles
Features
Arts & Culture
Arts & Culture
Featured articles
Things to Do
Food & Drink
Everything SD
Ready to know more about San Diego?
SubscribeReady to know more about San Diego?
Ann Sim partnered with chef Travis Swikard to build a million-dollar baby—and now they’re doing it again
Ann Sim is telling me about her children. She says she has 50 of them, give or take, and her main job is protecting them and providing them everything they need to succeed.
It’s not uncommon to hear restaurant managers refer to their staff this way, but, unlike most of them, Sim has a necklace that I noticed when we sat down: a thin chain with “Callie” written in gold, like some people wear with the names of their actual kids. You get the sense Sim really means it.
Sim is the general manager of Callie. She opened the East Village Mediterranean-style gem with chef Travis Swikard in the middle of 2021, and now they’re joining forces again for their second location, a to-be-named French restaurant in La Jolla Commons. Much has been made of Swikard’s experience, and rightfully so—more than a decade alongside Daniel Boulud in New York tends to draw eyes—but in terms of pure tonnage of resume fireworks, Sim might have him beat.

She’s worked at some of the most well-respected places in New York and Los Angeles, including a marquee stint as a captain at Eleven Madison Park, what was—at the time, by every metric available—the best restaurant in the world.
You wouldn’t know it to talk to her. The SoCal native is approachable with an easy laugh. But to watch her at the restaurant is to witness a pro at work. You see it in the way she adjusts a napkin or pushes in a chair, the way she glides between tables or opens a bottle of wine. But you also sense it in the warmth with which she greets guests, touches tables, and coaches her staff.
The front of house at Callie is, like the cuisine, a union of world-class refinement and California vibes. The synthesis of these apparent contradictions is a big part of why Callie is such a local treasure—and why it has earned it national and international recognition (as well as this magazine’s award for Best Restaurant two years in a row). It’s an impressive CV for a woman whose main professional goal throughout college was to get out of restaurants for good.
The daughter of Korean immigrants-turned-restaurateurs, Sim was born and raised in Orange County. As a kid, Sim was “free child labor,” she quips—she worked the counter, grilled chicken, waited tables, whatever her parents’ business needed that day. She stayed in restaurants through college, serving and bartending, and graduated from UC Irvine sans debt. The tradeoff: They were bad places with toxic cultures. She had different ideas of success.

After college in 2011, she took her meager savings and moved to New York, something she had wanted to do since she was a kid. Though she had planned to change industries, she needed a job, so a friend got her an interview at Daniel Boulud’s celebrated Mediterranean restaurant, Boulud Sud, as a host.
For all her experience, she was completely unprepared. “I didn’t know who Daniel Boulud was,” she says. “I didn’t know what fine dining even meant. I never heard the phrase.” What she did know, however, was how to work hard and learn. She absorbed everything she could, bouncing from the host stand to the events team to management.
It was there that she first met a young Swikard and other high-caliber restaurant pros, and it opened her eyes to what this life could be. “They were so good at what they did that I was like, ‘Oh, this is actually a career. This is a profession. This is actually something very respectable,’” she recalls.
Her next job was at Eleven Madison Park. The restaurant already had three Michelin stars, and, during her tenure, it earned an exuberant review from the New York Times, a James Beard Award for outstanding service, and the title of Best Restaurant in the World from the World’s 50 Best.

When Eleven Madison Park closed for renovations, Sim took the opportunity to come back to California. She arrived in LA at the end of 2017 to open the area’s NoMad Hotel, and did a stint as the GM of Maude in Beverly Hills. After the start of the pandemic, she got a random text from Swikard, her old Boulud Sud colleague, who was trying to open a restaurant in San Diego and had just lost his GM. Did she know anyone who might want the job?
Callie is theirs. It is her and Swikard’s united vision of hospitality and what a restaurant should be. She’s not courting the 50 Best awards—she’s too “old and jaded,” she says, and those things come at too high a human cost (she still can’t watch The Bear, for example). To her, success comes from working hard, taking care of her people, and connecting with the community. Nearly two and a half years after she and Swikard opened the restaurant’s doors, the reservation list at Callie is still full pretty much every night.
“I genuinely care about the business as well as every single one of my employees,” she says. “So I don’t care if anyone’s like, ‘Oh, you wear a necklace with the name of your job?’ I don’t think it’s weird, because for me, it’s like, ‘I also pushed this baby out.’”
And with her and Swikard’s second culinary progeny incoming, she may have to add another charm.
From food festivals and Fashion Week to hockey games and Oktoberfest, these are the best events to add to your calendar in October
It’s finally fall, and although it may not feel like it (our ceiling fans are this close to flying off their hinges), San Diego is ringing in the cozy season with a heap of fun events. Whether you’re wanting to find your new favorite outfit at Fashion Week, cheer at the Oceanside Shock’s home debut, or practice meditation at the Strength in the City Festival, these are the best things to do in October.
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Go beyond the menu during the Taste of North Park, with over 50 food samples and 15 beverage stops, plus live music and art-driven programming to keep all the senses engaged.
Cross the Coronado Bridge—and bring your appetite—for A Taste of Coronado, an island-wide culinary jaunt in support of beloved businesses and the Promises2Kids nonprofit.

In the Roustabouts Theatre Co.’s newest comedy at Scripps Ranch Theatre, roommate beef has no age limit. In “Ripcord,” a feud between Abby and Marilyn escalates to absurd heights.
Pay it forward to local public schools with each pet adoption, purchased piece of art—from over 170 artists—and sip of wine, beer, or spirits at the free La Jolla Art & Wine Festival.
Those in search of creativity and community can find both at Other Places Art Fair South, a free showcase for independent artists and galleries at California Center for the Arts, Escondido.

Where can you play pickleball with celebs, sample local eats (including that place you’ve always been meaning to try), and take part in the scenic and delicious Grand Tasting at Surf Sports Park? There’s only one answer: the Del Mar Wine & Food Festival.
Sashay your way through the 19th annual Fashion Week San Diego, home to stunning runway couture, fall designer collections, and a trunk show—perfect for shopping for your new look.
Dance to Y2K throwbacks all weekend long during Ocean Beach Oktoberfest, which includes a beach party, a stein-holding competition, a brat-eating contest, and for VIP attendees, a custom “OB2K Oktoberfest” liter
mug.
First comes the sting, then comes the shock. San Diego County’s newest sports franchise, Oceanside Shock, will make its home debut in the Federal Prospects Hockey League versus the Fresno Falcons at Frontwave
Arena.
Working out is just one part of this Waterfront Park wellness experience. Practice meditation, play bingo, and recover with sauna zones during the Strength in the City Festival.
At the 25th annual Oceanside DÍa de los Muertos Festival, the Day of the Dead is alive and well. Walk through a chalk cemetery and Por Siempre Car Club’s decorative trunk altars during the free event.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Chantal Partolan’s growing food business blends her Filipino and Chinese heritage with a creative, memory-driven approach to cooking
As a child, Chantal Partolan never considered cooking as a viable job route. Rather, it was a passion she could turn to as a way to flex her creative muscle, from the time she was in school all the way into adulthood working in a corporate space.
“I never felt like [cooking] was a chore, like some other people feel,” she says. To feed that passion, she started hosting supper clubs in 2022, creating menus and full tablescapes to bring together friends and family. With each successful gathering, she wondered: Could she take this further?
In 2024, she did. Officially launching as Bik-Lun, she began small, hosting baking pop-ups in Long Beach before moving back to her hometown of San Diego in 2025. Now, Partolan still mostly pops up at small local businesses like Moniker General and Joon Shoppe, but now also offers small batch catering and private chef services, all centered around her father’s Filipino and her mother’s Chinese heritages.

Bik-Lun (pronounced bik-LUHN, like “fun”) is named for her mother. “When she migrated to America when she was younger with all her siblings, they all got American names,” Partolan says. She doesn’t strictly adhere to rigid culinary rules—instead, she lets memories drive her creations.
“Now that my grandparents are no longer here, trying to revisit those memories and share them with others has been a really important part of this journey for me,” she explains. Ingredients like red bean and black sesame reflect her Chinese roots, while more savory items like sinigang (a sour and savory Filipino soup) pay homage to her father’s family.
Collaborating with other children of immigrants is another way she experiences flavors through a fresh lens. There are so many Filipino-run small businesses willing to share their own familial memories and inspiration, she says. “Hearing their experiences sometimes helps me recount my own.”

You can next catch Bik-Lun on September 27 at Home Ec + Best Bud with Magnaye (formerly One of One), October 3 at Patine’s new location in Bankers Hill, and October 10-11 at the Mingei Museum for Merkado Kultura, a makers market for Filipino producers. Partolan says since most customers are familiar with her sweet products, she’s planning to offer more savory items—like a breakfast sandwich—at the Home Ec event to give people a taste of her creative versatility.
Eventually, she hopes to add some permanent residencies to Bik-Lun’s schedule—a few are already in the works, so stay tuned—while also looking for ways to combine her food and photography expertise. (A cookbook? Maybe, she says.) But in the meantime, Partolan will remain curious about where she comes from—and how it can take her to where she’s going.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Jacob Chen’s Made for MeiMei adds protein and fiber to flavors like ube, black sesame, and PB&J
As a kid, Jacob Chen scrounged up whatever odd jobs he could—running lemonade stands, organizing garage sales, reselling appliances on Facebook Marketplace. But there was something about cooking that kept him coming back to the kitchen. “It started as a way for me to spend time with my mom,” he says. “In a way, I think it was inevitable that I would begin a food-based business.”
That business ended up being Made for MeiMei, a line of low-sugar, high protein and fiber mochi flavors like ube, matcha, red bean, black sesame, peanut butter and jelly, and chocolate hazelnut. “‘Mochi’ is derived from ‘mochigome,’ which is the special type of short grain rice that gives mochi its stretchy, chewy texture,” he explains. Traditionally served in Japan as a dessert to celebrate the new year (similar to bibingka in the Philippines and nian gao in China), American-style mochi tends to taste sweeter and often comes as mochi ice cream. However, Chen points out that wasn’t always the case.

“Before mochi was synonymous with ice cream and refined sugar, it was simply a rice based snack filled with whole food ingredients,” he says. “That’s the version of mochi we’re trying to bring back.”
Made for MeiMei’s primary ingredients are rice flour and coconut milk, plus the featured ingredient for each flavor. But rather than using refined sugar, Chen sweetens his mochi with monk fruit and uses organic pumpkin seed protein and chicory root fiber to create what he calls “the first better-for-you mochi.”
Recent collaborations include a mochi-wrapped gelato with An’s Dry Cleaning, strawberry daifuku cream puff with Mon Chourie, and a funfetti chantilly cream dip mochi with The Clovery, but Chen has his sights set on retail expansion. Currently, Made for MeiMei products are available online, locally at Easy Does It Cafe, Bodega Market, or at upcoming events like Embolden Beer Company’s Taste of Shogun on September 27 (admission is free!) and a pop-up with Organic Oren on October 5.

Besides being better for you nutritionally, Chen’s goal for the business is to also be better for the world. He’s worked in rehabilitation clinics and volunteered at San Quentin when he lived in Berkeley—experiences that transformed his worldview. “It really doesn’t take much to be on the other side of the fence,” he says. That’s why he donates portions of proceeds to organizations like Second Chance San Diego (which helps formerly incarcerated people find steady employment), Immigrant Defenders Law Center (a nonprofit deportation defense law firm), and Border Angels, an advocacy group working to reduce fatalities of people crossing the United States and Mexico border.
Chen has his sights aimed high, hoping to bring Made for MeiMei to more local grocery stores and cafes before hitting national retail shelves. Will he stop at mochi? Maybe not.
“There are so many childhood treats that could use an ingredient upgrade,” he says. “Mochi is just the beginning!”

There’s no such thing as too much omakase, and we’re leaning in. On September 24, chef Davin Waite (The Plot, Wrench & Rodent) will join chef Mark Correa at Roppongi Restaurant & Lounge for a one-night-only, eight-course omakase experience with an optional (but personally recommended) beverage pairing curated by sommelier Humberto Ramirez. You definitely need to snap up a reservation for this one before they’re gone—and with a dream team like this, they will be gone.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
Chef collaborations, cooking demonstrations, DJs, games, photo ops, and plenty of reasons to keep wandering on Oct 3 and Oct 4
At Del Mar Wine & Food Festival’s Grand Tasting, the walk between food tents can take a while. You might stop to watch a chef competition, get pulled toward the DJ, or find yourself playing mini golf before you remember which bite you were after.
Across the Del Mar Polo Fields, there’s also line dancing, a 1961 red Beetle ready for photos, and an aviation-themed pop-up with Reno Tahoe chefs and mixologists. Need a slower stretch? Check out the wellness stops or browse the shops. Here’s what to look for as you make your way through the festival’s zones:

VIP ticket holders get a head start, with the VIP Reception running from 11:15 a.m. to 1 p.m. and serving first bites, first sips, and a few surprises before the Grand Tasting officially gets going. Champagne Telmont will make the festival’s first pour, while Cohn Restaurant Group brings carajillos alongside pours from Karl Strauss, Licor 43, Tap Truck San Diego, Bebemos Tequila, and Devil’s Grin Gin.
The bites are just as good. Celebrity chef Beau MacMillan will serve a first bite, while Warung RieRie is bringing one of its highly coveted dishes. Yes, this is the restaurant that currently has an eight-month waitlist. You’ll also find bites from The Shellfish Affair, The Waverly, Wolf in the Woods, Dora Ristorante, Cori Pastificio Trattoria, An’s Gelato, Pacific 333, Vintana, and more.
And because every good first act needs a soundtrack, there will be live painting and music, with Courtney Govan bringing live jazz to the reception. It’s the perfect opening act before the main event.
During the VIP Reception, chefs Tommy Gomes and Jeff Roberto will conduct a live ahi cutting. Plant Paradise brings another culinary angle, with celebrity chef Zuliya Khawaja joining the plant-based lineup. The area combines chef talent with plant-forward restaurants and brands, giving guests a chance to see just how creative plant-based cooking can get.
Throughout the weekend, The Stage keeps the cooking demonstrations coming, with celebrities and chefs sharing techniques, recipes, and plenty of inspiration for anyone who plans to actually cook something when they get home. Before you know it, you’re watching a chef demo, casting your awards vote, and sipping mezcal on the grass with friends you just met in line.

At the Grand Tasting, dancing just sort of… happens. A DJ drops the right song. Someone’s holding a taco in one hand and a glass of wine in the other. The country zone breaks into a two-step. Friends convince friends. Strangers become temporary dance partners. By the end of the day, everyone’s forgotten they were ever worried about looking cool.
DJ TENAX will be spinning in Plant Paradise, bringing house, techno, and UKG to an open-air dance floor that’s hard to leave. Chris Cantore, a veteran San Diego broadcaster, takes over the VIP Tent, while BootScootin Line Dance and PVO Events bring country-style line dancing to the Polo Fields, so you can work off your tasting itinerary one two-step at a time.
Then a live guitar hum in the distance leads you to a fuchsia boa over at the Pride Zone, where you’ll find yourself covered in sequins and having the lawn party of a lifetime.
Not every activity at the festival requires a tasting glass (although it’s certainly encouraged).
The Matchday Experience brings San Diego FC and San Diego Wave FC into the Grand Tasting, complete with interactive tents and plenty of game-day energy. Athletic Brewing is also sharing activation space with San Diego Wave FC, bringing a fun nonalcoholic option into the mix.
For golf fans, the Los Angeles Golf Club is bringing a Dryve Box golf simulator to the festival. And if your competitive streak is less fairway and more miniature windmill, SD Pop Up Mini Golf has you covered.
The Beach Zone gets in on the action, too, with surfing-inspired elements and Playavole paddle courts. Hemlock Hats and other California brands add to the coastal atmosphere, but the real draw is having somewhere to actually play. And don’t worry, you can cool down in COOLA’s turquoise beach chairs, too, and when your bestie suggests reapplying sunscreen, obviously you do. Basically, there are plenty of ways to work up an appetite between tastings.

You’re going to want to take photos, and the festival has made that extremely easy.
A Timeless Day is bringing multiple photo moments to the Grand Tasting, including a 1961 red Beetle at The Italian Getaway and a teal VW bus in The Beach Zone. For something a little more polished than the standard group selfie, head to the Locals Zone for Pixster Photo Booth and San Diego’s version of a Glam-Bot, complete with a grass red carpet.
Bebemos Tequila is also bringing back its festival-favorite hidden speakeasy. If there’s ever a time for a photo, it’s here. Otherwise, people might not believe you. The speakeasy serves bone marrow shots straight from the bone, with candlelight, a lounge area that makes it hard to believe you’re in a tent outside, and little orange shot glasses. This is “first slide of your festival photo dump” material.
You can also grab your squad and head to LaCroix’s bright and ridiculously cute setup, or swing by San Diego Magazine’s area, where you might stop for a photo in front of the larger-than-life SD Magazine sign and find yourself watching a painting come to life.
But really, you’re in Del Mar. The ocean is essentially your backdrop, and every zone gives you an excuse to stop for the obligatory “totally candid” photo. And yes, the best strategy is to get the group shot before everyone has been sampling wine for three hours.
The Grand Tasting also doubles as a little shopping excursion, with local makers, fashion, vintage finds, jewelry, and lifestyle brands scattered throughout the grounds. Smoke Revival Vintage Vault brings the thrill of vintage treasure hunting, while Nortte Hats and Hemlock Hat Company make a pretty good case for leaving with a new accessory.
Keep an eye out for jewelry and creative vendors, too, including Iris Studio Jewelry and New Nightfall Jewelry, plus local artists and makers featured throughout the festival.
You can come for an all day food and wine festival, but still leave with something shiny you definitely did not plan to buy.
We know, at some point, even the most dedicated grazer has to come up for air. The Novo Dia Wellness Zone is designed for exactly that, bringing together mocktails, coffee, hydration, wellness brands, and even bites from Parakeet Cafe.
Step away from the food and drink frenzy for a few minutes, relax in the shade, try some skincare, stretch with prAna, and maybe grab some Instant Hydration Electrolytes before round three.
There’s also nothing wrong with stopping to smell the roses at Green Air Botanicals while devouring a dairy-free cheese dip. It’s less about disappearing from the party and more about making sure you have enough energy to keep going.
The zones give you somewhere to wander, and the activities give you a reason to keep going. So grab your tasting glass, check the schedule, and leave a little room in your afternoon for something you didn’t plan on doing. At Del Mar Wine & Food, that’s usually where things get interesting.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Founder Dharti Jadav sources cumin, turmeric, coriander, and more directly from small-scale farms across India for fresher, more flavorful results
Around the world, people prize wine from hyper-specific regions. We know that grinding whole coffee beans results in a richer cup than using preground beans. So why do so many of us rely on preground spices to flavor our food?
Dharti Jadav wants us to change that perception of spices, using her own childhood memories from growing up in Ahmedabad, a city in western India in the state of Gujarat. She’s lived in the United States for 20 years, but never had to settle for substandard, stale spices from an old spice rack in a random grocery store. Her mother, who visited every year, would always bring along as many spices from India as she would need until the next year.

That changed with the pandemic. “I’m used to a certain freshness level in the spice,” she explains. When the world went into lockdown, she resigned herself to shopping at a large grocer to refill her shelves.
It didn’t go well.
The cumin tasted like cardboard—nothing like the piquant, aromatic herb her grandfather grew in India. “It literally felt like somebody was taking away my memories,” she says. She couldn’t let that happen. So she decided to launch Koshna to present spices in a way that actually showcases their depth.
Sharing a variety of fresh spices for people to fully experience their vibrancy is one thing. But Jadav’s business plan ensures all Koshna products are also sourced individually from small-scale farmers in India, who harvest and deliver the same year to ensure full potency. For comparison, mass-market spice brands can take two years or more to hit shelves, and every day in storage diminishes its vitality and flavor.
Plus, most spices aren’t just one flavor from one place, she explains. “There are varieties of specific turmeric that have their own nuances and grow in a specific region,” she says. But if you look at 99.9 percent of turmeric bottles on mass market shelves, the label will just say “turmeric.” We don’t simplify wines into just “white” or “red.” So why don’t spices, the commodity that literally launched global trade routes we still use today, get the same specificity, in stores or in restaurants?

“All these restaurants, they’re all about farm-to-table,” says Jadav. The menu often says where the local lettuce was grown or where the fish was caught. “I have yet to find a restaurant that says ‘my spice comes from this farm.’” Most people don’t even know where black pepper originated from. (Hint: it’s also from India.)
Jadav sells Koshna spices online, various farmers markets in San Diego, seasonal pop-up events, and small shops like Home Ec, Bica, and Fox Point Farms. Currently, her product line features spices like Lakadong turmeric (from Umnari in the Meghalaya region), Chambal coriander (named for the Chambal River flowing through the Khera Rudhda in Rajasthan), Aaji fennel (named for the Aaji River flowing through the Ramod in Gujarat), Resham Patto chilli (from Ramod, Gujarat), and of course, the spice that started it all—Banas cumin (named after the Banas River flowing through Dungala, Gujarat).
She knows it can feel intimidating to go from a shaker of flavor to having to grind your own. But it’s worth it, she promises. “Just play with it,” she laughs. “Cooking, it’s like the simplest thing. Nothing wrong can come out of it.”

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
President and CEO Jewish Community Foundation San Diego and Miriam and Jerome Katzin Presidential Chair
Marjory Kaplan
Marjory Kaplan
What is your background? I was in the corporate world in banking, both in human resources and investments. When I moved to San Diego from San Francisco, I spent some time in banking with Wells Fargo and also with Scripps Foundation. I joined the Jewish Community Foundation San Diego 20 years ago, and three years ago the chair was endowed by Miriam and Jerome Katzin.
Jewish Community Foundation San Diego is the largest grant maker in San Diego. Why is that? The Jewish community is very generous, although not all members are Jewish. People choose our foundation because we build trust through good service, and we manage their donor-advised funds well. In 2012 we gave away $98 million. Since its inception in 1967, the foundation has given $859 million, and we want to reach our billion-dollar goal within the next couple of years.
What is the advantage of a foundation? It is a convenient way and a community-minded way to give. There are some tax benefits. It is more focused giving and more strategic.
How many researchers do you have? Our total staff is 16. They are all very dedicated, hardworking and skilled in what they do. We have longevity with our staff. Sometimes I have to remind them when it is time to go home.
What drives you? This is such a great position for a person with my background to be able to serve the community. Corporate human resources and investments—one is knowing about people and management, and the other is knowing about the financial world.
What is your life away from work? Work is very life-giving, but everyone needs to get away. I go back to San Francisco. I love to read, so I frequent my favorite bookstores in San Francisco. I enjoy hiking. I have great friends and a wonderful husband. This is such a joyful position. I have been teaching Positive Board Cultures at the USD Governance Symposium for the past three years.
How do you mentor? There are a lot of ways to mentor. Look around your world. It is just being the person you are. It’s a generosity of spirit that we all need to show each other. We need to share the glory and give credit to others. I am interested in mentoring on the management side. We need more positive managers who will really encourage and develop people.
How do you support the community? I work with many organizations including the Grantmakers, Association of Fundraising Professionals, University of San Diego, and others.
What is your advice to others? The most important thing is to take care of yourself. Figure out what you need to do and then do it. You can be really good at what you do, but you have to show kindness and gratitude to make it work. People can excel through discipline, competence and gratitude.
Which of your accomplishments are you most proud of? Building an organization that has so much trust in the community and one that passes on to generations of families. One of my most gratifying roles is helping people plan their charitable legacies. It often feels like a sacred moment to be the one carrying out their wishes after a lifetime of involvement.
What would you be doing if you were not with the foundation? I would continue working in the community, teaching, mentoring. Our city is large enough to be interesting and small enough to be friendly.