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The Story of Oceanside’s Hot New Space: Merenda

Aaron and Lauren Crossland—the Oceanside local and food anthropologist duo behind north county’s newest arrival—discuss how the seaside neighborhood has evolved
Merenda, Oceanside
Courtesy of Yelp

To kick off 2025, Troy and Jackie sit down with Aaron and Lauren Crossland—the Oceanside local and food anthropologist duo behind north county’s newest arrival, Merenda Wine Bar & Retail Shop. Lauren talks about what she’s learned getting her PhD in studying the cultural pathways of food, and Aaron gives his take on how O’Side has evolved. Designed by Bells & Whistles (Starlite, Jeune et Jolie), their wine shop/restaurant/third space is named after a chapter in the book of famed rogue food writer Patience Gray—and they enlisted beverage director Heidi Greenwood (Juniper & Ivy, etc.) to pair wines with dishes like grilled duck and rockfish carpaccio from chef Xavier De La Cruz.

By Jackie Bryant

Jackie is San Diego Magazine's and Studios' content strategist. Prior to that, she was its managing editor. Before her SDM career, she was a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.

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