Celebrating Business Integrity: San Diego’s 2025 BBB Torch Awards for Ethics Winners
From sustainable innovation to compassionate caregiving, these six San Diego companies prove that doing the right thing isn’t just ethical. It’s a business advantage.
Every year, Better Business Bureau Serving the Pacific Southwest, Central & Inland California honors companies that don’t just say they stand for ethics, but show it through action. The 2025 BBB Torch Awards for Ethics recognized six San Diego County businesses whose stories embody what it means to lead with integrity.
Your 2025 Winners
Category 1: Solo Entrepreneurs – House Collective Marketing Solutions
At House Collective Marketing Solutions, founder Sarah Yasukochi has built a Carlsbad-based digital agency focused on “amplifying good.” Her team goes beyond flashy ad campaigns, often pausing client initiatives when foundational systems aren’t yet strong. That commitment to truth over transaction has earned them long-term partnerships and now, a Torch Award winner nod. “We believe in doing what’s right, even when no one’s watching,” Yasukochi says.
Category 2: 2-5 Employees – Young Black & N ‘ Business
Young Black & N’ Business, led by Roosevelt Williams III, equips young entrepreneurs with mentorship, education, and real-world exposure. When a local school lost its art funding, Williams and his team didn’t just donate supplies. They showed up in person, ran workshops, and restored a thriving arts culture. “Character, culture, and community come before everything,” he says. “We believe integrity is the highest currency.”
Category 3: 6-10 Employees – Lotus Sustainables
Over in Vista, Lotus Sustainables has diverted more than 6.5 billion plastic bags from landfills and isn’t stopping there. CEO Jesse Langley recalls a pivotal moment early on. After discovering product defects in a shipment, the company issued full refunds and redesigned everything at a loss. “That decision shaped who we are,” Langley says. “Ethics isn’t a section in the handbook. It’s our entire operating system.”
For Greenway Landscape Design & Build, ethics shows up in everyday service calls. When a client’s glass was damaged, likely by another contractor, owner Scott Lawn paid for the repairs anyway. No finger-pointing. No excuses. “Doing the right thing is our north star,” he says. “We tell our team if it feels right, you don’t need permission. Just do it.”
Category 5: 51-100 Employees – At Your Home Familycare
At Your Home Familycare, founded by Laurie Edwards-Tate, has served seniors and vulnerable populations in San Diego for over 40 years. When offered a state contract during the COVID-19 crisis, Tate turned it down to protect her clients and staff. “It could’ve kept us afloat financially,” she recalls. “But if it risked even one life, it wasn’t worth it.” Her choice preserved lives and her business.
Category 6: 100+ Employees – Bill Howe Family of Companies
Rounding out this year’s honorees is the Bill Howe Family of Companies, a beloved name in local plumbing, heating, air, and flood services. Hiring practices are rooted in shared values, and ethics are built into daily operations. “If we mess up, we make it right. Every time,” says Jessica Groat. “That’s not just good service. It’s who we are.”
These companies prove that integrity isn’t just a feel-good buzzword. It’s a blueprint for success, sustainability, and community trust. As BBB Chief Operating Officer and General Counsel, Michael Sedio, shared during the awards ceremony, “Each of you gives real meaning to the word ethics by making it central to your business and your daily work. This day is a celebration of the incredible impact you have on our community. Your dedication to excellence and integrity inspires us all.”
For more information on the BBB Torch Awards and how to nominate a future honoree, visit torchawards.bbbcommunity.org.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.
Courtesy of Vi at La Jolla Village
The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”
Courtesy of Vi at La Jolla Village
One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.
Courtesy of Vi at La Jolla Village
At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
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Your feet and ankles probably aren’t something you give much thought to—until something goes wrong. Orthopedic surgeons at Scripps Clinic are on the leading edge of foot and ankle reconstruction, treating patients with sports injuries, deformities, traumatic injuries and other conditions. That includes repairing torn Achilles tendons with a minimally invasive procedure that shrinks the incision site to less than a centimeter, and performing advanced ankle replacement on some patients with ankle arthritis. Read more about Scripps’ innovations in foot and ankle care here.
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Mai Vue was just 34 weeks pregnant when she delivered her baby. Her pregnancy had been complicated, and she’d had a recent second trimester pregnancy loss, which led to her receiving specialized care from Sean Daneshmand, MD, a Scripps Clinic perinatologist who oversees high-risk pregnancies. Dr. Daneshmand and his team took care of Mai during her pregnancy, through the birth of her healthy baby girl and beyond. Mai was part of a program Scripps launched to provide support to new moms in the weeks and months after delivery. The postpartum program, known as Scripps Health’s Fourth Trimester Continuum of Care, provides care for women with high-risk pregnancies to optimize their health after childbirth and reduce the risk of complications in future pregnancies. Click here to learn more.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
It’s estimated that one in five people in the U.S. will develop skin cancer at some point in their lives. When you factor in living in a sun-soaked city like San Diego and the outdoorsy lifestyle that comes with it, that figure can jump to as high as one in three, which makes early detection and intervention all the more important. Dermatologists at Bighorn Mohs and Dermatology Center are using innovative imaging methods and advanced surgical techniques to diagnose and treat skin cancer. For certain cancers in sensitive spots, like the face, dermatologists perform Mohs surgery, removing skin tissue layer by layer until reaching healthy, cancer-free tissue. They also use a process called immunohistochemistry to view tissue samples taken during Mohs surgery in far greater detail than previous methods. Read more about how Scripps is advancing skin cancer care here.
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When endurance athlete Isaac Sanchez learned he had cancer, he felt blindsided. He was healthy, surfed often and was training for an Ironman triathlon. But he had to put that on hold to undergo treatment. His physicians at Scripps Cancer Center developed a plan to treat the cancer in his tonsil and lymph nodes that included six-and-a-half weeks of near-daily radiation and weekly chemotherapy. He also worked with a Scripps Cancer Center dietitian to enhance his nutrition to promote strength and healing. Today, Isaac’s back to doing what he loves. Read more of his story here.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
